Cloud security consists of controls, processes, technologies, and policies combined to protect the cloud-based systems, infrastructure, and data. Cloud Security is called a subdomain of computer security and, more predominantly, information security.
\nAll strategies are implemented to protect data, adhere to regulatory compliances, and protect consumers' privacy. The aim is to protect businesses from financial, legal, and reputational hassles of data loss and data breaches.
\nIn this article, we'll discuss a few strategies needed to secure your cloud operations from cyber threats.
\nCloud security is one of the best practices by IT experts designed to prevent unauthorized access to applications and keep data secure in the cloud. It deals with the technology and procedures that secure your cloud operations against internal and external cybersecurity threats.
\nAccording to Grand View Research, the global cybersecurity market size was valued at US$156.5 billion in 2019 and is expected to increase at a CAGR (compound annual growth rate) of 10.0% from 2020 through 2027.
\nOne of the most important steps for successful cloud operations is to keep your cloud environment safe and secure. Generally, businesses are eager to adopt cloud solutions, but the primary factor that keeps enterprises on their toes is their security issues.
\nEvery business has a huge amount of sensitive data on the cloud. We have listed a few strategies on how you can improve and secure your cloud operations using the best policies and tools:
\nReal-time monitoring permits IT admins to monitor any suspicious threats that may arise on the site in real-time. According to IBM, the global average total cost of a data breach in 2020 was $3.45M.
\nConsidering the magnitude of these losses, you must secure your network from cyber-attacks using real-time monitoring in the cloud. It gives you total visibility into your network systems and helps you understand your security better.
\nUsing a traditional username and a password is not sufficient for protecting consumer accounts from hackers. One of the main ways hackers get access to your online business data and applications is through the stolen credentials.
\nThe most effective security method to keep the hackers at bay and prevent them from accessing your cloud application is through MFA (Multi-Factor Authentication). Hackers can hardly move past the second layer of security. This can prevent 99.9% of account compromise attacks and avoid a data breach.
\nData that is not stored in the private server or unprotected data can be prone to large-scale data breaches and may lead to financial losses, reputation damage, and expose sensitive client information.
\nYou need to set proper levels of authorization by using an IAM (identity and access management). Assigning access control not only prevents an employee from accidentally editing information that they are not authorized to access, but also protects the businesses from hackers.
\nYou could lose data because of the cloud provider's mistake. Therefore, having a cloud-to-cloud backup solution always helps. Backup solutions are a must for organizations that depend on software-as-a-service (SaaS) applications such as Box, Microsoft Office 365, and Zendesk.
\nOrganizations using SaaS applications as well as a cloud-to-cloud backup are on the rise. This technology offers advanced data protection above the basics provided by SaaS applications.
\nAccording to a survey conducted by Cyberark, \"88% of IT workers would take sensitive data with them or abscond with company passwords if they were fired\". In another survey, it was found that \"50% of ex-employees can still access corporate apps.\"
\nMake sure you deprovision your employees when they leave the company. Make sure that they can no longer access your systems, data, cloud storage, intellectual properties, and consumer information.
\nYou need to have a systematic off-boarding process and make sure all the departing employee's access rights are revoked immediately.
\nVerizon's 2019 Data Breach Investigations Report shows that 32% of the data breaches in 2018 involved phishing activities. Further, \"phishing was present in 78% of Cyber-Espionage incidents and the installation and use of backdoors.\"
\nHackers can gain access to securing information by stealing the employee's login credentials or by using social engineering techniques like fake websites, phishing, and duplicate social media accounts.
\nOffering anti-phishing training can prevent employees from falling victim to these scams without compromising your company's sensitive data.
\nSecurity breaches are not caused by weak cloud data security; instead, they are caused by human errors.
\nAccidental deletions, stolen login credentials, dissatisfied employees, unsecured Wi-Fi connections, and employee mishaps are some of the reasons that your cloud data might be at risk.
\nMass adoption of cloud technology with ever-increasing sophistication and volume can pave the way for cyber threats that drive the need to implement cybersecurity.
\n\nHere a few tips about how you can improvise on the security of data on the cloud –
\nOrganizations migrate their sensitive data and applications to the cloud to protect highly sensitive business data from hackers.
\nHere are a few more reasons that elaborate on the fundamentals of cloud security:
\nAccess control in cloud security enables an organization to monitor and regulate access or permissions of the company's data. It is done by formulating policies that the organization chooses.
\nSimilarly, access control in cloud security helps organizations gain macro-level visibility into their user behavior and data. Cloud management and configuration tools offer end users strong role-based access, flexibility, and autonomy.
\nData spillage and data breaches are inevitable; you can protect the data through techniques using encryption.
\nYou can use multiple keys to minimize the impact of compromised keys. These keys should regularly rotate with a strong access and control policy.
\nYou can use automation to minimize human errors and misconfiguration. According to Gartner's research, \"Through 2025, 99% of cloud security failures will be the customer's fault\".
\nUsing automation with audited and pretested configurations makes sure that the infrastructure is configured and deployed the right way.
\nSeveral IT organizations use cloud automation tools that run along with the virtualized environment. It is used to streamline repetitive tasks like defining everyday configuration items, provisioning virtual resources, and establishing infrastructure as code.
\nVulnerability management tools are security applications that scan the organization's networks to identify threats or weaknesses that intruders can exploit. These tools are designed for managing attacks on the network.
\nWhen a scan identifies a threat on the network, this software suggests remedies, action, thereby minimizing the prospect of network attack.
\nCompared with conventional firewalls, anti-spy software or antivirus, intrusion detection systems, vulnerability management tools search for potential threats and fix them to mitigate future attacks.
\nAccording to McAfee's Cloud Adoption and Risk Report 2019, \"among all the files hosted on the cloud, 21% have sensitive data included in them\". You can implement enhancements throughout the entire operations life cycle.
\nIn the beginning, only initial implementation takes place. When the apps are introduced to the public, the team should make continual enhancements throughout the journey to safeguard against threats.
\nMFA (Multi-factor Authentication) has rapidly gained adoption to increase the security and authentication for enterprise web and mobile applications.
\nAs per recent statistics, 63% of data breaches are connected with reused or weak passwords due to ineffective strategies used by several organizations.
\nDeploying MFA (Multi-factor Authentication) is considered the cheapest and the most effective security control to protect your business from hackers trying to access your cloud applications.
\nBy protecting your cloud users with multi-factor authentication, only authorized personnel will be given permission to access cloud apps and your sensitive business data.
\nIf you intend to build a Cloud IAM solution either in-house or through a third-party service on your servers, then you should be aware of its limitations too. There is a time-consuming factor in hardware, software, security, and privacy.
\nIn comparison, LoginRadius takes care of upgrades, maintenance, data management, infrastructure management, compliance, security, and privacy.
\nWith the LoginRadius cloud infrastructure, you can automatically scale to accommodate the changing data storage requirements, peak loads, consumer authentication, account creation, the addition of new applications, and more.
\nThere is no doubt that cloud computing is the future. And it would be best if you secure your cloud operations now!
\nYou need to think more carefully regarding the cloud security controls to ensure total security. Using the best industry practices and managing your cloud services will help you secure your cloud operations, thereby protecting sensitive data.
\n\n","frontmatter":{"date":"February 12, 2021","updated_date":null,"description":"One of the most important steps for successful cloud operations is to keep your cloud environment safe and secure. Generally, businesses are eager to adopt cloud solutions, but the primary factor that keeps enterprises on their toes is their security issues. In this article, we'll discuss a few strategies needed to secure your cloud operations from cyber threats.","title":"6 Strategies to Secure Your Cloud Operations Against Today's Cyber Threats","tags":["cloud security","cybersecurity","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5267175572519085,"src":"/static/4469466137709e994573ad258b698484/14b42/secure-cloud.jpg","srcSet":"/static/4469466137709e994573ad258b698484/f836f/secure-cloud.jpg 200w,\n/static/4469466137709e994573ad258b698484/2244e/secure-cloud.jpg 400w,\n/static/4469466137709e994573ad258b698484/14b42/secure-cloud.jpg 800w,\n/static/4469466137709e994573ad258b698484/16310/secure-cloud.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"In reaction to the Covid-19 pandemic, as offices closed, few of us knew that we would be working from home for months or forever, Many of us…","fields":{"slug":"/engineering/why-mfa-important/"},"html":"In reaction to the Covid-19 pandemic, as offices closed, few of us knew that we would be working from home for months or forever, Many of us set to continue the trend of working from home for the foreseeable future. With remote working set to become the “new normal” for many, it's important to make sure our systems are safe and secure.
\nIn today's digital world, consumers are using more and more web and mobile apps to access various services. These apps require the consumer to create accounts with usernames and passwords. This poses the threats for password breaches due to lack of strong passwords, common passwords, or re-used passwords for multiple sites.
\nBusinesses are looking for ways to protect their digital assets while validating their consumer's identities and at the same time providing a smooth user experience. Multi-factor Authentication (MFA) is the simplest and the most effective tool to provide another layer on top of the login credentials. After the consumer enters their login credentials, whether via email, phone number, username, or social profile, the consumer verifies the system with some other independent factor. Hence, it restricts any malicious attempt to access the system or service even if someone gets access to the consumer's password.
\nMulti-factor or Two-factor Authentication verifies the consumer's identity using one of the following factors:
\nThere are several MFA authentication methods available leveraging the above authentication factors to protect the consumer account. Businesses can use one or all of the following MFA authentication methods as per their business requirements.
\nThe PIN Authentication feature allows the consumer to set a PIN in addition to the password during registration. After the consumer enters their login credentials, the consumer will be asked to enter the PIN set at the time of registration. This is generally used in devices with physical interfaces like smartphones or PIN pad on the doors. Check our LoginRadius PIN Authentication method to know more.
\nPros: It is easy for consumers to remember and enter the four-digit PIN into the application, eliminating the need to have a device to complete the MFA.
\nCons: Brute forcing the PIN is easier than a password as the PIN is generally a combination of 4 digit numbers.
\nThe consumers are asked to answer some security questions at the time of registration. The security questions should be such that the answers are easy to remember for the consumers, hard to guess for someone else, and be consistent over time. The same security question(s) can be asked as a second factor of authentication to verify the consumer identity. This is used in web applications as you can type security answers quickly on the computer. LoginRadius allows its customers to configure security questions for authentication. Please see the LoginRadius Security Question Overview document for more details.
\nPros: You can easily set up the security questions as most of the services allow you to select the questions from a series of predefined questions. It does not require any additional hardware device.
\nCons: Other people can find out the answers from your social profiles or use social engineering, like phishing emails or phone calls. If they know you, they can also guess the answers to the security questions, e.g., your favorite color, etc. You need to memorize responses for the security questions if you have set the fictitious responses so that nobody can guess or find out.
\nAfter the consumers enter their login credentials, they receive an instant text message with a unique authentication code. The consumers are required to enter the code into the application to get access to their accounts. Visit LoginRadius SMS authentication to know more.
\nPros: MFA via SMS code is the most popular method due to its low cost and easy setup. It is also fast as the text arrives almost instantly.
\nCons: The code is sent over the telecom network, hence, poses the risk of SMS messages being intercepted or redirected. In this case, the consumer will still get the code and report it to the business if it is not he who tried to login into the application. If you have misplaced or don't have the device nearby, Or the device has run out of battery, you can't log in to the application. Some disreputable services can use your phone number for marketing and sales purposes.
\nConsumers receive the code over a phone call instead of receiving the text message.
\nPros: You can receive the call on your cell phones as well as on your landline phones.
\nCons: It requires phone network connectivity to receive the call.
\nLike SMS Authentication, once the consumer enters their login credentials, they receive a unique code in the email. Enter the code to complete the authentication process.
\nPros: You can access the code on any device, hence, removing the need to have a mobile phone nearby.
\nCons: You should avoid logging into your email account on public computers or while you're connected to an unsecured Wi-Fi hotspot.
\nInstead of sending a code, a push notification is sent directly to a secure application on the user's device, e.g., a mobile phone asking them to confirm an authentication attempt is made from another device. The consumer can approve or deny access by pressing a button on the device.
\nPros: It provides a better user experience as the consumer does not need to type the code.
\nCons: The push notifications can be compromised if the device is lost, stolen, or someone gets access to the device. Your phone should have access to the internet to complete the push notification. If you are logging from multiple devices or multiple times, you will get many notifications. Hence, you might ignore the authentication information like IP address, location, etc. In the push and approve it without thinking, can grant access to the malicious person.
\nThis requires the consumer to install an authenticator app, e.g., Google Authenticator, to their mobile devices. During registration, the consumers will scan a QR code from the website with the app. The app will auto-generate a Time-Based One Time Password (TOTP) that the consumer will have to enter after they've provided their login credentials. LoginRadius supports MFA via an authenticator app, e.g., Google authenticator.
\nPros: It gives an advantage over SMS Authentication as the code is not sent over the telecom network, but the device is required to be connected to the internet. You can scan the QR code by multiple devices to avoid getting locked out.
\nCons: The authenticator app generates the code with a very short validity, which results in entering invalid codes into your service. Some malware can steal MFA code directly from the authenticator app.
\nU2F is an open authentication standard that leverages encrypted security keys to verify the identity. The consumer needs to plug in a physical security device carrying encrypted security keys into a USB port after submitting their login credentials.
\nPros: This is one of the most secure MFA authentication methods as the device works with the registered site only and can't be digitally intercepted or redirected. Also, the devices don't store any personal information. The consumers can't be authenticated without the physical device.
\nCons: U2F keys require a USB port to plug in the device, making this an untenable solution for mobile devices or devices without USB ports. There is also a cost involved in purchasing these physical devices. Employees mostly use this within an enterprise as they are required to carry the physical device for login.
\nNote: The consumers are mostly provided a set of backup codes to complete the second factor in the event of the device being lost, stolen, or not being accessible. It is recommended to keep these backup codes securely.
\nThe consumer verifies the device's identity using Biometric factors like a Fingerprint, Eye scan, Facial recognition, or Voice recognition on the device. This is mostly used in mobile applications for authenticating the consumers on smartphones with biometric verification capability.
\nLoginRadius supports various forms of biometric authentication e.g. TouchID. You can leverage Any third-party biometric services to provide secondary forms of authentication to consumers.
\nPros: It is complicated to hack biometrics.
\nCons: You can only login into the devices with biometric verification capabilities. The registered services can misuse your biometrics. Once your biometrics are hacked, you can not use them for any applications in the future.
\nWhen the consumer tries to log in to a device, the device location is derived from its IP address or GPS. If the device's location is listed as allowable in the system, access to the system is granted. LoginRadius supports triggering actions based on the stored city, browser, or device. Please see the LoginRadius Risk Based Authentication document for more information.
\nPros: This provides the best user experience as it does not require additional devices or steps to complete MFA.
\nCons: You can only access the device in specific locations or devices.
\nYou can leverage any Multi-factor Authentication method to improve security over the traditional username and password authentication. But none of the MFA methods is 100% foolproof and should not be used as a single factor of account protection. Also, MFA causes the login process longer for the consumer. Hence, the choice of any or combination of MFA methods depends on your business requirements around security and user experience. Here are some recommendations:
\nA password policy is a set of rules that businesses design to enhance their applications and data security. It typically includes encouraging or requiring users to create strong, and safer passwords to maintain a baseline shield against hackers.
\nA strong password policy outlines how passwords should be created, stored and how often they should be updated. Many default password policies, for instance, require a minimum of eight characters in length and some combination of special characters.
\nLoginRadius Password Policy offers the first line of defense in protecting business and consumer data. From setting complexity requirements to preventing users from choosing previously used passwords, the recently launched feature provides a plethora of robust password management opportunities.
\nUsing the Password Policy feature by LoginRadius, businesses can collectively make their application and consumer accounts more secure by combating password-related attacks and frauds. Some of the major benefits include:
\nThe evolution of CIAM has been smooth and seamless. What started as an exception has turned out to be inevitable. The introduction of a wide assortment of lateral software packages designed to simplify each core aspect, including multi-factor authentication (MFA), single sign-on, and self-service account management, has proved to be the much-needed shot-in-arm for the new age CIAM. With the incorporation of advanced technologies, CIAM has become more versatile, fluid, and secure. Considering that consumers expect nothing less than the best experience while interacting with brands and a trusted shield to keep privacy violations and fraud at bay, CIAM's ability to address these aspects with precision has been the headlining feature of the evolution. Customer identity and access management (CIAM) is a digital identity management software solution for businesses that combines login verification with customer data storage. CIAM aims to improve the customer's sign-up and login experience while securely managing customer identities. CIAM offers the luxury of a centralized customer database that links all other apps and services to provide a secure and seamless customer experience. A Customer Identity and Access Management (CIAM) platform can help businesses provide a secure and seamless customer experience. An ideal CIAM solution should include every feature that not only enhance customer trust and loyalty but also streamline business operations and boost revenue growth without compromising security. Here’s the list of features that a modern CIAM solution must have: Centralization of access management is a crucial feature of modern CIAM platforms that enables organizations to manage user access across multiple applications and systems. Moreover, with centralized access management, businesses can enforce consistent security policies, reduce the risk of unauthorized access, and improve the user experience. Centralization also simplifies the administration of access policies, making it easier for IT teams to manage user access and quickly respond to security threats. Unified identity profiles are a critical component of modern CIAM platforms that allow organizations to create a single, comprehensive view of each user's identity and attributes. By maintaining unified identity profiles, businesses can provide personalized experiences, simplify the user onboarding process, and reduce the risk of data duplication and errors. With a unified view of user data, organizations can also gain insights into user behavior, preferences, and interactions, enabling them to deliver more targeted and effective marketing campaigns. Progressive profiling is an essential feature of modern CIAM platforms that enable businesses to collect user data in a non-intrusive and progressive manner. With progressive profiling, organizations can gradually collect user information over time, reducing user friction and increasing the completion rates of registration and sign-up processes. By collecting only the most relevant user information, businesses can also minimize the risk of collecting unnecessary or sensitive data, reducing the burden of compliance and data management. Consent management is crucial in modern CIAM because it enables users to exercise control over their personal data, giving them the power to grant or revoke consent for how their data is collected, stored, and shared by the application. Robust session management is essential for modern CIAM because it ensures that users are securely authenticated and authorized, while also protecting against session hijacking and other types of attacks. An intuitive admin portal is important in modern CIAM because it provides a user-friendly interface for managing user data, applications, and access policies, making it easier for administrators to configure and monitor their CIAM system. Flexible authorization is critical in modern CIAM because it allows administrators to define and enforce fine-grained access policies, ensuring that users only have access to the resources they need while also supporting complex use cases and workflows. An extensible identity store is necessary in modern CIAM because it enables the integration of multiple identity sources, such as social media, LDAP, and custom databases, giving users more options for how they authenticate and improving the accuracy and completeness of user data. Aside from playing a vital role in enhancing consumers' experience as they interact with brands, CIAM is also a seamless business enabler. The best CIAM platforms deliver seamless registration, secure consumer identity management, as well as control consumer access to applications, systems, and services. Being a solution that simplifies the entire consumer experience - CIAM is now seen as a business enabler. It allows consumers to connect across devices and touchpoints in a way that suits them best. The modern CIAM architecture is built around four key aspects: 1. Enhanced safeguard against hacking: With multiple layers of protection, new-age CIAM offers the much-needed shield against hacking. Hence, consumers can access the personal data securely without the fear of privacy breaches or malicious attacks. 2. Providing intuitive user experience: By striking a balance between advanced technologies and ease-of-use, modern CIAM architecture emphasizes boosting intuitive experience. Thus, even not-so-tech-savvy consumers can feel at home while interacting with the applications. 3. Much-improved emphasis on the single consumer-view: Another pivotal aspect of the modern CIAM is the repertoire of providing detailed insight into a single consumer view. Hence, discovering what clicks for consumers becomes straightforward. 4. Being in sync with the latest privacy changes: In the backdrop of rampant privacy breaches and illegal mining of personal data, privacy has become a focal point. Be it the end-to-end encryption of personal information or the ability to disable tracking or completely restrict access to every sensitive feature, applications have been forced to adhere to strict privacy regulations that hardly assumed much significance a few years ago. Modern CIAM architecture is designed to comply with the latest privacy changes to ward off concerns and win consumers' trust. Not that the old CIAM architecture didn't put much stress on these afore-mentioned, modern CIAM has doubled down on these core points as they have a significant role in improving the overall user-experience. However, in the end, what matters is whether or not consumers are satisfied with their service. This is where the intuitive experience (which allows instant and hassle-free access to the user data) comes into the reckoning. Another equally pivotal component that needs more emphasis is the shield put into place to defend the private data. By checking off these essential boxes, the new-age CIAM aims to bolster the user-experience. There are four major benefits of the new-age CIAM An omnichannel consumer experience refers to seamless interaction across multiple channels. Consumer expectations fall into categories like speed, flexibility, reliability, and transparency. For example, it is omnichannel when marketing, sales, consumer support, and even in-store experiences are synced up so users can seamlessly switch channels and make the purchase. A single consumer view (also known as SCV) is where all consumers' data is stored securely and presented as an easy-to-read record. That may include the basic information about a consumer, the past and present purchasing data, all interactions with customer service, as well as their social media behavior under a single admin panel. It assists brands to have an in-depth insight into their consumers. In an age where sensational hacking and malicious attacks have become the order of the day, enhanced safeguard against the ever-looming threats is indispensable. By adding multiple layers of shields, new-age CIAM brings into effect strengthened security. Thus, the entire cluster of data remains protected from the prying eyes or, for that matter falling prey to data trackers. With the new age CIAM put into practice, organizations can easily remain in line with the privacy and regulatory compliance and adopt the essential changes from time to time. Whether it's adhering to international data protection laws like the GDPR and the CCPA 2.0, the modern CIAM enables enterprises to embrace the needed changes with the heightened fluidity. LoginRadius' modern CIAM solution is designed to be more flexible, intuitive. It addresses every subtle component that can improve consumers' experience while also providing an unmatched safeguard for the private data. What puts LoginRadius ahead of the curve are the three most fundamental aspects: 1. Frictionless security: Strengthened security doesn't have to come at the cost of convenience. LoginRadius' modern CIAM solution like MFA, passwordless login, phone login, social login etc. ensures there is no friction while authenticating. 2. Privacy management: Proficient privacy management is the key to winning the trust of consumers. Our new-age CIAM solutions considers every subtle privacy concern related to international regulations like the GDPR and the CCPA. 3. Seamless integration: Another feature that sets LoginRadius' new-age CIAM apart from the rest is the seamless integration with the modern tools that are geared to offer smooth and secure access. CIAM ensures brands have a better understanding of consumers. Hence, they can quickly figure out what clicks for their consumers and what they must do to get rid of. Add to that the top-of-the-line shield against the prying eyes and the new-age CIAM seems to be a must for modern enterprises. Losing users on the signup page is wasting your marketing and growth budget because the signup page has a strong password requirement for ensuring security. If you remove complex password requirements, the user will use simple passwords that can be hacked easily. Balancing security and experience is the biggest challenge these days as People have a lot of options to try, and Hackers are ready if anything goes wrong. Passwordless is a way to solve this dilemma, remove passwords means remove complex password requirement and security concerns both. To learn more about how and Why of passwordless authentication, read this - \"Passwordless Authentication: Securing Digital Identity\". Let's talk about How passwordless can reduce the signup friction and how to make it more user friendly. In this tech era, we have a lot of online accounts on several apps, and the following password requirements are few examples to create a secure password: Seriously, this all need to do by users to keep their account safe on your app! Password Managers are a solution, but they have their issues, installing their extensions and software, Device sync available with paid plans only, and so on. But Passwordless is the answer to it. It removes all password frictions and allows users to signup with a single click. The passwordless interface must be designed as a unified interface for authentication. Either use is new or existing, just let them use a single interface. If the user is new, internally create an account and log in and for registered users, start the user's session. It allows users not to remember if they are already registered or not. It reduces the number of clicks too. It can be implemented in mobile devices as one-tap authentication, which means the user needs to tap once and sign up the user and start the session. It's impossible to ask for any other information with a unified interface because we don't know the user is new or existing. So we have to use Progressive Disclosure UX principle to ask for more details based on the user's existence in the system. Progressive disclosure always reduces the complexity. User's love to enter without providing huge details. Passwordless can be an excellent approach to reduce user drops on the signup page with better UX practices. The most significant friction on the signup page is too many details and Complex Passwords. Remove them. Users will love it. On the signup page, you should include better messaging to motivate the user to sign up. Many developers overlook imagery on the websites they develop. The website design starts with image placeholders instead of images. They spend weeks creating it's structure and features. Then they spend some time on the content, and after that, the images come as the last step right before launching the website with the words \"Let's just put a random image of whatever, as long as it makes sense.\"\n When this approach works for many websites since imagery is secondary content, in many cases, you need to involve the work of a designer or a photographer to get something unique to use free of copyright. When custom work is always encouraged, there is a space for the first approach. Whether you do not have a designer to rely on, or you want to ease the load off your design team, you can find copyright-free images on the web and use them in your projects.\n All seems fair until you realize that your website is starting to look like a circus. With every image and photo having different colors, the website is like an intersection without any traffic lights - everybody is doing whatever they want. There is no uniformity or harmony between all of the imagery. This might seem like a small problem initially, but it hurts your business in the long run. As your business struggles to create a consistent unified brand, people do not sense the authority and quality of your product and in the end, they go to someone else that seems to know what they are doing. And if you think, \"Not everybody is a designer, and most people would not notice this\", while it is true, some people would not care, but in most cases, people would start noticing this. All this will be happening subconsciously. They will not tell you precisely what is wrong, but they would feel less connection with your brand, which could make them leave in the long run if they find something that feels more right.\n If your product is selling car insurance, you want people to identify you as the leader, the main place to get everything you need for car insurance. To accomplish that, you need to build a strong brand around your product. You might be thinking right now: \"Sounds like I need an expensive designer to figure all of that out!\". When a great designer could take your brand to the next level, you can do something that will not cost you a dime. A great start to building a brand is making all the colors on the website as consistent as possible. I am sure you know how to make that in CSS with the headings, paragraphs, link colors, etc., it is a little more complicated for the images.\n This is where our little tool comes in - Kolorizer. This incredibly simple online tool will have a huge impact on your brand, whether you are kicking it off or simplifying and growing an existing one.\n The task is simple - to make colors in all the imagery on your website match your brand's colors. There are mostly two different ways of doing this in the design world: \"The overlay\" method and \"The changing of the base color\" method. In the \"The overlay\" method, the color overlay is simply applied on top of the image. While it is the easiest and quickest way of adding some brand colors to the images, it comes with some downsides. The image becomes darker and some other colors might still peek through, which is not great. ![](01.jpg \"Image created using \"The overlay\" method\")\nImage created using \"The overlay\" method\n The second, \"The changing of the base color\" method, is less common because it requires a few more steps. First, the image is converted to black and white, making every pixel in the image based on black color. So every single pixel is a percentage of black color. Now we can replace that black color with any of the dark colors you have in your brand, like dark blue or dark orange. And voila! Every pixel in our image is now based on that color, without any overlay that darkens the image and without any other colors peeking through the overlay. This does create a little problem: since we are basing our image on a dark color that is not black, the image is lighter and we have to adjust the brightness of the image a little bit to compensate for this. The amount depends on the image itself - some would be good right after the conversion, some would need to be darkened or lightened. ![](02.jpg \"Image created using \"The changing of the base color\" method\")\nImage created using \"The changing of the base color\" method Kolorizer is built using the second method, and most of the steps are done automatically.Introduction
\nWhat is a CIAM?
\nKey Identity Management Features Essential for Any Modern CIAM Solution
\n1. Centralization of access management
\n2. Unified identity profiles
\n3. Progressive profiling
\n4. Consent Management
\n5. Robust Session Management
\n6. Intuitive Admin Portal
\n7. Flexible Authorization
\n8. Extensible Identity Store
\nCIAM as a Seamless Business Enabler
\nWhat Does the Modern CIAM Architecture Looks Like?
\nBenefits of Using New-Age CIAM
\n1. Omni-channel consumer experience
\n2. Single consumer view
\n3. Strengthened security
\nAn Introduction to The LoginRadius Modern CIAM Solution
\nConclusion
\nNo Password complexity
\n\n
\nUnified Interface
\nProgressive Disclosure
\nConclusion
\nThe problem
\nThe solution
\n