{"componentChunkName":"component---src-templates-blog-list-template-js","path":"/136","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"excerpt":"It’s never too soon to plan for the future. Taking proactive steps to secure your client’s digital privacy could pay off big in 202…","fields":{"slug":"/identity/digital-privacy-best-practices/"},"html":"

It’s never too soon to plan for the future. Taking proactive steps to secure your client’s digital privacy could pay off big in 2020.

\n

Concerns over protecting digital data have always been at the forefront of a CIO’s mind. But when the 2017 Equifax breach struck, it brewed fresh reservations. Executives across business verticals began working even harder to secure the digital privacy of their consumers’ data. 

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What Is Digital Privacy

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Digital privacy is keeping consumers’ personal data private. It is the act of using a safer internet and securing other connected devices based on their perceived importance. 

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For example, a person may not be comfortable sharing names, contact numbers or profile pictures on the internet, while another may be okay with it. Hence, digital privacy is about protecting consumers' data within the scope of their comfort zone.

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What Do the Experts Think About Digital Privacy

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As we move towards a more data-centric economy, C-suite execs have a lot on their plates in terms of external collaboration, information sharing, and above all, protecting consumers' sensitive data. 

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Three security experts provide advice on the best privacy practices in 2020.

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1. David Kemp, Business Strategist with Micro Focus

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\"Looking at the year ahead, we will see a major drive from organizations to achieve data privacy compliance,\" Kemp says, \"individuals will increasingly recognize their right to data privacy, and ability to hold businesses to account for negligence.\"

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2. Kelvin Coleman, Executive Director at NCSA

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“With new privacy legislation going to affect this year, digital privacy couldn’t be a more timely opportunity for helping businesses and consumers understand the importance of respecting and protecting personal information,” said Coleman.

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How Important Is Online Privacy 

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Data is an incredibly valuable commodity today. Marketing is just one of the many ways of businesses exploiting consumer data—mostly to boost revenue and improve their market position.

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Simply put, data or digital privacy is a basic human right. The concept in business reflects the personally identifiable information of its employees and consumers, at large. It also includes the data (financial or research) required to operate a business. These are sensitive information and should remain confidential at all times. 

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After the European Union enacted the General Data Protection Regulation (GDPR), many companies have begun exploring the role of privacy as a human right. It’s been giving a new direction to companies to develop the necessary tools and processes to collect consumer data and not exploit it. 

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\n \n \n

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5 Major Threats to Data Privacy in the Digital Age

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1. Extremely Poor Password Hygiene

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The importance of using strong passwords is never irrelevant. Inadequate password hygiene has always been the primary source of attacks like credential stuffing and account takeovers. 

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One of the easiest ways to mitigate the uncertainty of cyber attack is by making passwords hard-to-steal and never re-using them across multiple accounts. 

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Businesses are also going passwordless, which means consumers do not need to memorize any credentials whatsoever and use social media sign-in, PIN authentication or email verification instead to authenticate.

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2. Phishing Attacks

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Phishing attacks happen when cybercriminals scam consumers with fraudulent email messages and trick them into giving away sensitive data. Most of these messages seem like they are from authentic sources and no one usually questions their legitimacy.

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Do not click on links from suspicious email addresses, always type the target website address yourself, and never give away your personal information to anyone. Safeguarding against phishing is possible. All you need is to do is pay attention to detail. 

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3. Inadequate Data Security Training

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Simple cybersecurity drills for employees within organizations can go a long way in achieving digital privacy. Train them on the various data security protocols so they know how to protect consumers' sensitive data.

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At the end of it, they should know how to spot phishing scams, the importance of changing passwords frequently, always use encrypted emails while sending sensitive information, whom to report if their credentials are stolen, how to conduct security updates on their home and office devices, and the likes. 

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4. Shoulder Surfing

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Shoulder surfing dates back to even before when the internet was invented. In those days, thieves used to spy on user's phones as they punched numbers or fed information.

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Shoulder surfing, in the age of the internet, refers to the attacker peering over the user's shoulder to get information from the screen or keyboard movements. Credit card numbers, bank accounts, and credentials like user name, passwords are most susceptible to such attacks. 

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5. Lack of faster breach response

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Even if you have the best security protocols in place, a data breach can still happen. Maintaining digital privacy does not only mean that you need to protect your organization from every cyberattack, it also means preparing for the prompt response, if a breach has to happen. Many lack a faster incident response plan. 

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How Organisations Can Protect Their Digital Privacy

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1. Support leadership buy-in.

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Protecting customer data can make or break a company, so it should be a top priority. If security isn’t considered vital when issuing departmental finances, you might not get the resources you need to protect your company.

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Luckily, most organizations support privacy-focused leadership buy-ins. If your company does not, remind them of the high costs of poor data management if they fail to protect their customer identities.

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2. Designate one dedicated security personnel. 

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With security at the leadership level, companies can plan more robust organizational initiatives.

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Appointing one individual to manage an enterprise’s digital privacy is a sound practice. This means a C-level professional should screen for legal and compliance risks that impact customer security and privacy. 

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3. Develop a culture of security and privacy.

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Let’s face it—many security-related incidents occur due to human negligence. With packed schedules and tight deadlines, crucial processes may sometimes go unattended. When that happens, an enterprise may suffer irreparable damage.  

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It’s no surprise that employees are the gatekeepers of a company’s digital privacy. One wrong move can result in severe repercussions. Hence, companies must teach employees how to adhere to security and privacy policies. It also helps to explain why certain security controls are in place. 

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To achieve this, companies should invest in employee security training and educate different departments about the impact of a data breach. Let them know that one careless action can ruin the reputation of a company. In short, when people understand why certain rules are important, they’ll respect these more. 

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4. Establish transparent processes and policies. 

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No matter how perfect your framework is, it’s useless if your customers aren’t aware of your processes and policies. Make dedicated policy pages and place links to these on your site’s home page and menu bar.

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5. Strategize an incident response plan. 

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Data breaches are a nightmare that companies dread. That’s why gatekeepers must prepare for it in advance. 

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Don’t wait to draft incident policies for your customers after a data breach. With a digital privacy response plan, you can tell your customers what to do, discuss their roles, and show them how to communicate internally and externally in the event of a data breach. 

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The ability to demonstrate Return on Mitigation (ROM) is also a critical metric to CEOs. To do this, calculate potential risks and assess how much can be saved through on-time mitigation.

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\n \n\n

Overview of global regulations that LoginRadius is compiled with.

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Conclusion 

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Getting your enterprise onboard with these best practices is the first step to attaining better digital privacy for your consumers. Start by setting up a data maintenance process—operational efficiencies will follow through. 

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\n \n \n

\n","frontmatter":{"date":"December 12, 2019","updated_date":null,"description":"Concerns over digital data security have always been at the forefront of a CIO 's mind. But it generated fresh concern when the 2017 Equifax hack struck. Here's how executives work to protect the digital privacy of consumer data across business verticals.","title":"Digital Privacy: Securing Consumer Privacy with LoginRadius","tags":["data privacy","compliance","ciam solution"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.8181818181818181,"src":"/static/11f90766893a41d021b9003aa5e8b06d/33aa5/digital-privacy.jpg","srcSet":"/static/11f90766893a41d021b9003aa5e8b06d/f836f/digital-privacy.jpg 200w,\n/static/11f90766893a41d021b9003aa5e8b06d/2244e/digital-privacy.jpg 400w,\n/static/11f90766893a41d021b9003aa5e8b06d/33aa5/digital-privacy.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"The official supported drivers for Mongo for Go have been officially released for several months now and is slowly seeing more usage…","fields":{"slug":"/engineering/custom-encoders-in-the-mongo-go-driver/"},"html":"

The official supported drivers for Mongo for Go have been officially released for several months now and is slowly seeing more usage. Although many of the features of standard Mongo drivers have been implemented within the supported driver, the documentation for a majority of the features are still in the process of being created. This post will provide some information on how to set up custom JSON encoders so you can change how BSON operators are processed whenever Mongo documents are marshalled into JSON. For this blog, a custom date and object id encoder will be created to handle the BSON operators and transform them into more easily processed JSON.

\n

This blog assumes that you have a basic understanding of Go and how to write some code in the language. If you want to follow along with the guide, you will also require a working Mongo instance, as well as your environment set up for Go.

\n

Before interacting with the database, we can set up a quick Go application that finds data from a Mongo database and outputs it. For this example, the Mongo database is set up with a collection containing documents with a name, a date and the object id. For our blog, the Mongo document that is being worked with is quite simple:

\n
{\n    "_id" : ObjectId("5de6b0850f3c7b5cce642529"),\n    "Name" : "dateOne",\n    "Date" : ISODate("2019-04-08T11:55:02.658Z")\n}
\n

A simple main function that retrieves data from Mongo and outputs the JSON string is as follows:

\n
func main() {\n\tvar result struct {\n\t\tID   primitive.ObjectID `bson:"_id"`\n\t\tName string             `bson:"Name"`\n\t\tDate primitive.DateTime `bson:"Date"`\n\t}\n\n\tctx, cancel := context.WithTimeout(context.Background(), 10*time.Second)\n\tclient, connErr := mongo.Connect(ctx, options.Client().ApplyURI(""))\n\n\tif connErr != nil {\n\t\tlog.Fatal(connErr)\n\t}\n\n\tcollection := client.Database("test").Collection("dates")\n\n\tfilter := bson.M{"Name": "dateOne"}\n\tfindErr := collection.FindOne(ctx, filter).Decode(&result)\n\tif findErr != nil {\n\t\tlog.Fatal(findErr)\n\t}\n\n\tfmt.Print(result.Date)\n\n\tdata, writeErr := bson.MarshalExtJSON(result, false, false)\n\tif writeErr != nil {\n\t\tlog.Fatal(writeErr)\n\t}\n\n\tfmt.Print(string(data))\n\tcancel()\n}
\n

The function MarshalExtJSON is a part of the bson package that is a part of the driver. It uses a default registry to define the rules when converting Mongo primitive types into JSON. The arguments it takes are the Go struct being passed in, whether the result should be returned in canonical form (For more details, check this link, and whether HTML strings are escaped.

\n

The output of this function when reading our document produces a JSON string with all the BSON operators included.

\n
{\n\t"_id": {\n\t\t"$oid":"5de6b0850f3c7b5cce642529"\n\t},\n\t"Name":"dateOne",\n\t"Date":{\n\t\t"$date":"2019-04-08T11:55:02.658Z"\n\t}\n}
\n

Using custom encoders, we can change how the bson package marshals the JSON and remove all the BSON operators. The first thing to do is to define package level variables that will hold the types of the Mongo primitives that need to be changed in the JSON response. Outside the main function, include these two lines:

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var tOID = reflect.TypeOf(primitive.ObjectID{})\nvar tDateTime = reflect.TypeOf(primitive.DateTime(0))
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Next, we can make new functions to customize how these types are handled. For the date encoding, we want to have the Date key matched with the returned date string.

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func dateTimeEncodeValue(ec bsoncodec.EncodeContext, vw bsonrw.ValueWriter, val reflect.Value) error {\n\tconst jDateFormat = "2006-01-02T15:04:05.999Z"\n\tif !val.IsValid() || val.Type() != tDateTime {\n\t\treturn bsoncodec.ValueEncoderError{Name: "DateTimeEncodeValue", Types: []reflect.Type{tDateTime}, Received: val}\n\t}\n\n\tints := val.Int()\n\tt := time.Unix(0, ints*1000000).UTC()\n\n\treturn vw.WriteString(t.Format(jdateFormat))\n}
\n

The parameters in this function are pre-defined within the driver package of the driver. This involves passing in the BSON encoding context, the value writer and the value that is being processed. The value writer and the value are the parameters that we use within our function.

\n

First, we check if the value passed in is the correct type. If there is an issue with the value, then an error is thrown during the encoding. Next, we can set the format we want our date string to appear in, and process our value into a Go Time object. After that, we can use the value writer to write the formatted date into our JSON string.

\n

Similar to the custom date encoding, the object id encoding function has the same structure.

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func objectIDEncodeValue(ec bsoncodec.EncodeContext, vw bsonrw.ValueWriter, val reflect.Value) error {\n\tif !val.IsValid() || val.Type() != tOID {\n\t\treturn bsoncodec.ValueEncoderError{Name: "ObjectIDEncodeValue", Types: []reflect.Type{tOID}, Received: val}\n\t}\n\ts := val.Interface().(primitive.ObjectID).Hex()\n\treturn vw.WriteString(s)\n}
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First, we check if the type is valid, and if it is, we simply write out the object id as a hex string. To create the hex string, we first convert the value into an interface, then cast it as an object id to allow the Hex function to be called.

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Now that our two functions are created to handle the BSON types, we can create our custom registry.

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func createCustomRegistry() *bsoncodec.RegistryBuilder {\n\tvar primitiveCodecs bson.PrimitiveCodecs\n\trb := bsoncodec.NewRegistryBuilder()\n        bsoncodec.DefaultValueEncoders{}.RegisterDefaultEncoders(rb)\n        bsoncodec.DefaultValueDecoders{}.RegisterDefaultDecoders(rb)\n\trb.RegisterEncoder(tDateTime, bsoncodec.ValueEncoderFunc(dateTimeEncodeValue))\n\trb.RegisterEncoder(tOID, bsoncodec.ValueEncoderFunc(objectIDEncodeValue))\n\tprimitiveCodecs.RegisterPrimitiveCodecs(rb)\n\treturn rb\n}
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In this function, we are setting up our registry to use our custom encoders, while also setting up default encoders for all other types that are being marshalled. Using the bsoncodec package, the NewRegistryBuilder function is called to initialize a new registry. Next, we set up this registry with the default encoders and decoders that are pre-programmed in the driver using RegisterDefaultEncoders. During this step, we can also register encoders and decoders for raw types by calling RegisterPrimitiveCodecs. Finally, we can include our custom encoders by calling RegisterEncoder on the custom registry struct. Our encoder will be called whenever the type defined in the first argument in RegisterEncoder is found in the struct being marshalled.

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To ensure our new custom registry is being used, we have to do two things. The first is to build the custom registry. This should be done before the marshalling of the struct.

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var customRegistry = createCustomRegistry().Build()
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Next, we need to change the marshalling method to use the new custom registry instead of the default one. We can do this by changing the method being used to marshal the struct.

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customData, writeErr := bson.MarshalExtJSONWithRegistry(customRegistry, result, false, false)
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The function MarshalExtJSONWithRegistry takes the same parameters as MarshalExtJSON, but also requires a custom registry to be passed in as the first parameter. We pass in the custom registry we created into the method to allow the marshalling to use our custom encoders. As a result, when printing our new JSON string output, we get this:

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{"_id":"5de6b0850f3c7b5cce642529","Name":"dateOne","Date":"2019-04-08T11:55:02.658Z"}
\n

The Mongo driver for Go is still in active development and new versions continue to be released. Hopefully this blog provides some useful information on how the driver works while new documentation is being created.

\n","frontmatter":{"date":"December 03, 2019","updated_date":null,"description":null,"title":"Custom Encoders in the Mongo Go Driver","tags":["Go","Golang","MongoDriver"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.25,"src":"/static/0bf88d6b53aaaf119a2556b41f4c8383/ee604/mongo-drivers.png","srcSet":"/static/0bf88d6b53aaaf119a2556b41f4c8383/69585/mongo-drivers.png 200w,\n/static/0bf88d6b53aaaf119a2556b41f4c8383/497c6/mongo-drivers.png 400w,\n/static/0bf88d6b53aaaf119a2556b41f4c8383/ee604/mongo-drivers.png 800w,\n/static/0bf88d6b53aaaf119a2556b41f4c8383/30c15/mongo-drivers.png 936w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Chris Yee","github":null,"avatar":null}}}},{"node":{"excerpt":"Overview The “reconciliation” algorithm in React is how the decision to re-render the component is made. In the browser, DOM manipulation…","fields":{"slug":"/engineering/reacts-reconciliation-algorithm/"},"html":"

Overview

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The “reconciliation” algorithm in React is how the decision to re-render the component is made. In the browser, DOM manipulation is expensive and time consuming, both in mounting and unmounting. Part of what makes React very performant is its reconciliation algorithm.

\n

In short, it watches closely for differences, and only updates the DOM when necessary and tries to update only the parts which need to be changed.

\n

The “Virtual DOM”

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The Virtual DOM is a theoretical DOM tree generated by React when a change is made to a component’s state. This is modeled after the state of your application upon modification of the state, for example, after calling this.setState(). React uses what is called a “snapshot” to make this comparison and analysis between the DOM before the update, and the DOM after. This is the point in time when React utilizes its reconciliation algorithm.

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Updating the Virtual DOM is much faster than the real DOM, since the browser doesn’t need to show a visualization of it.

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How updates are determined

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The reconciliation algorithm is run whenever the component level state is updated. It analyzes the current DOM with the Virtual DOM, in order to determine which changes need to be made to the real DOM. After this step, it has determined which DOM nodes on your application require updates, and it calls the render method.

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Effect on DOM elements and their attributes

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The reconciliation algorithm does not only look at whole DOM elements, it also looks at individual attributes. You can think of the difference as a PUT request vs. a PATCH request, where it only updates the parts which have changed, rather than updating the entire object if there was a change.

\n

While it doesn’t unmount and remount the entire element if it doesn’t have to, sometimes it does have to. An example of this would be if you render an element of a different type.

\n

Suppose you wanted to switch between two components or elements, perhaps for conditional rendering. This would result in a full unmounting of the component, regardless of whether or not they contain the same child nodes.

\n

This differs from switching attributes on the same type of elements, an example of which might be dynamic class names, based on component state. In this scenario, the DOM element is not destroyed, and only the modified attributes are changed. This is useful because it performs minimal operations on the DOM, which as we know, is more resource-intensive than standard object operations.

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Keys and rerenders

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The \"key\" attribute in React can be used to mark whether or not a DOM node is stable. You may have seen a message in the console if you’ve ever attempted to map over a collection and return a JSX element each iteration. This is because the reconciliation algorithm uses the keys to determine if the content has changed, and not including a key may cause unexpected behaviour. For this reason, the keys should be unique so that reconciliation can recognize and identify which elements are stable, and which elements are not.

\n

Suppose that you have a list of items, which is derived from an array. If you were to splice an item into the middle of it, that will change all of the indices of the subsequent items. In this scenario, since the keys will not be a stable, unique representation of each item, React can end up mutating the unintended item, which can cause major bugs.

\n

A detailed explanation of keys can be found on the official React docs:

\n

Lists and Keys

\n

Reconciliation-Keys

\n

For an in-depth exploration of how and why reconciliation was implemented, please visit the official React docs:

\n

Reconciliation

\n","frontmatter":{"date":"December 03, 2019","updated_date":null,"description":null,"title":"React's Reconciliation Algorithm","tags":["React"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":2.2988505747126435,"src":"/static/b0ebc3d46b4cf70980708fadb30e73ea/ee604/react-fiber.png","srcSet":"/static/b0ebc3d46b4cf70980708fadb30e73ea/69585/react-fiber.png 200w,\n/static/b0ebc3d46b4cf70980708fadb30e73ea/497c6/react-fiber.png 400w,\n/static/b0ebc3d46b4cf70980708fadb30e73ea/ee604/react-fiber.png 800w,\n/static/b0ebc3d46b4cf70980708fadb30e73ea/31987/react-fiber.png 1000w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Team LoginRadius","github":"LoginRadius","avatar":null}}}},{"node":{"excerpt":"LoginRadius is one of 415 identity companies selected from a pool of over 2,000 to be featured in the report. VANCOUVER, BC – December…","fields":{"slug":"/identity/loginradius-named-ciam-leader-owi/"},"html":"

LoginRadius is one of 415 identity companies selected from a pool of over 2,000 to be featured in the report.

\n

VANCOUVER, BC – December 2, 2019 – LoginRadius, a leader in cloud-based customer identity and access management (CIAM) solutions, is pleased to announce that 

\n

One World Identity (OWI) has named LoginRadius as a leader in customer identity and access management (CIAM) in its 2019 Identity Industry Landscape.

\n

OWI is a leading market intelligence and strategy firm focused on identity, trust, and the data economy. Its annual Identity Landscape provides a comprehensive and holistic view of leading companies in the identity space. This includes an unparalleled overview of how digital identity applications are evolving, as well as how companies and markets are shaping the next generation of digital identity. 

\n

“Since 2017, the number of identity companies has more than quadrupled, from 500 companies to over 2,000,” said Travis Jarae, CEO and Founder of OWI. “With the wave of data breaches and privacy scandals, there is a rapid expansion of identity products and solutions.

\n

The OWI team interacts with identity companies every day, from startups to enterprise. We’re proud to share the Identity Landscape each year to distill how new companies, products, and solutions are shaping the future of identity.”

\n

“LoginRadius is honoured to be one of the 415 identity companies selected from a pool of over 2,000 companies in the industry,”. “We are committed to empowering businesses to safely secure their customers’ identities while complying with existing and future regulations and delivering a unified digital experience

\n

\n \n \n

\n","frontmatter":{"date":"December 02, 2019","updated_date":null,"description":"LoginRadius is one of 415 identity companies chosen to be included in the study from a pool of over 2,000.","title":"One World Identity Report Names LoginRadius a Customer Identity and Access Management (CIAM) Industry Leader","tags":["media-and-publication","LoginRadius"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.408450704225352,"src":"/static/b141270ff2dd9d0cb3ac4f94f7878626/0756a/blog-graphic-one-world-identity.png","srcSet":"/static/b141270ff2dd9d0cb3ac4f94f7878626/69585/blog-graphic-one-world-identity.png 200w,\n/static/b141270ff2dd9d0cb3ac4f94f7878626/497c6/blog-graphic-one-world-identity.png 400w,\n/static/b141270ff2dd9d0cb3ac4f94f7878626/0756a/blog-graphic-one-world-identity.png 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"If you own or manage an e-commerce business, then you’re aware that a solid customer experience (CX) strategy is vital to success. But…","fields":{"slug":"/growth/improve-customer-experience-ecommerce/"},"html":"

If you own or manage an e-commerce business, then you’re aware that a solid customer experience (CX) strategy is vital to success. But before you consider tackling CX, it’s important to understand what it is and what it can do for your business.

\n

What does customer experience mean in ecommerce?

\n

In the context of e-commerce business and online retail stores, customer experience refers to how a brand manages to engage its customers across the web.

\n

Customer experience describes a customer’s perception of how a company interacts with them, and vice versa. Whether it’s in-store, through mobile, or web, this perception is the driving factor that affects customer behavior. It builds brand memories and encourages brand loyalty.

\n

Think of CX as the \"fingerprints\" you leave on your customers. Every step of the journey— from the first impression to repeat purchases—is essential. Hence, businesses should evaluate every touchpoint of consumers who shop with you.

\n

Pleasant experiences encourage better revenue, positive reviews, and lifelong customers. By contrast, a poor customer experience leads to the opposite.

\n

Basically, if customers love interacting with you, they’ll recommend you to others and stay with you longer. In many cases, customer loyalty can actually last generations, or for the life of the brand, itself.

\n

Why is the customer experience a buzzword in e-commerce?

\n

These recent stats and predictions shed some light on the question.

\n\n

When it comes to providing a superior customer experience, \"people\" and \"product\" are the main drivers. Obviously, your visitors should be impressed by how your product performs. But customers should also be delighted by your customer support agents, should they seek their help.

\n

What are some ways to improve customer experience?

\n

Managing user identity can ensure a smooth and scalable response to the growing demands in customer expectations. To prepare your enterprise business for success during the holiday season, here are five opportunities to consider without breaking the bank.

\n

1. Deliver enhanced mobile experiences to exceed rising consumer expectations.

\n

Providing excellent mobile e-commerce (m-commerce) shopping experience can benefit retailers significantly. By 2021, m-commerce sales are expected to be responsible for 54% of overall e-commerce revenue, predicts Big Commerce.

\n

\n \n \n

\n

This is one of the reasons why your online retail store should be easily accessible on mobile devices, not just desktops and laptops.

\n

Keep in mind that your mobile sites should be optimized. In fact, Think With Google reports that 53% of customers will abandon your site if it takes over three seconds to load. When they do bounce, chances are they’ll go straight to your competitors. One way to optimize your site is to reduce the file size on your website’s images.

\n

“If a (Google) bot finds that your site is hostile to mobile users or loads very slowly, you're going to lose rank.

\n

– John Lincoln, CEO of Ignite Visibility

\n

If more than 30% of your site visitors arrive via their smartphones, create a dedicated mobile app. These are far more efficient than responsive designs and offer a better customer experience.

\n

Once your mobile app is in place, you’ll need a digital transformation strategy to enhance and update processes and technical capabilities that will meet your customers' demands.

\n

A solution to this is using a digital identity platform. This is a reliable way to engage customers during the holiday season and beyond while enriching their digital experience.

\n

2. Your mobile strategy should satisfy customers at ALL touchpoints.

\n

Brick-and-mortar retail isn’t dying. It only dies if you let it by not applying a digital strategy with identity management that personalizes the journey for your customers.

\n

In fact, Dollar General says that “digitally engaged customers” spend twice as much as the average checkout receipt. To address this, Dollar General launched a convenient “Order online and pick up at store” feature that analysts say could help attract a younger demographic.

\n

In short, shoppers like to combine digital and mobile shopping with in-person buying experiences. That’s why retailers should include mobile-friendly touchpoints in their marketing strategies. 

\n

Here are strategies for improving customer experience in-store, and out:

\n\n

In short, integrating digital and traditional touchpoints using CIAM tools will help you build customer satisfaction and loyalty that lasts.

\n

“Expect to see more shoppers using mobile, especially as brands begin to encourage more in-store mobile engagement through push notifications and SMS messaging.”

\n

– Rick Kenney, Head of Consumer Insights, Salesforce

\n

\n \n \n

\n

3. Emphasize the employee experience to boost customer retention.

\n

The best way to leverage the correlation between employee and customer experience is to create an employee experience portal. This portal can be an intranet system that will send customized messages to your employees and further boost their engagement with your customers.

\n

Kick this strategy off by deploying surveys to employees. This way, you can gain insights into consumer expectations, plus introduce engagement programs and other incentives.

\n

4. Use personalization techniques and loyalty programs to get ahead in e-commerce.

\n

One good example of the new generation sales opportunities is the changing face of loyalty programs. About 70% of shoppers prefer loyalty programs and gift cards during their holiday shopping, and half of those customers will spend more on purchases than they otherwise would have.

\n

One right way to achieve an optimized customer experience is by creating an experiential approach. Here are some tips on that.

\n

Do not simply target customers with product suggestions in their loyalty program based on browsing history. Over one-third of users find this approach invasive. Instead, create a more experiential approach that incorporates predictive selling from user data; this encourages loyalty redemptions and upsells.

\n

You can also add-in a unique, branded currency to appeal to your shoppers, further augmenting user-targets based on shopping activities.

\n

5. Promote transparency often to foster good customer relationships.

\n

With legislation like GDPR and CCPA, there will be few allowances for mistakes in 2020. E-commerce brands that accidentally make mistakes will have to own up to it and take immediate actions to avoid the backlash.

\n

With large scale data breaches happening around the world, safety and transparency are being valued more than ever.

\n

The best e-commerce digital experience platform should be GDPR compliant or at least provide the tools to make your brand GDPR-ready.

\n

Southwest Airlines prides itself on being the largest low-cost carrier in the world, and it lists transparency as an important driver for its popularity. Their marketing campaign, \"Transfarency\" garnered over 5 million likes on Facebook and earned customer trust for promoting \"no hidden fees or extra charges\" as their value proposition.

\n

But what about the privacy aspect of it?

\n

No matter what e-commerce shopping experience you offer your customers, data security should be one of your biggest concerns. Cybercriminals are always on the lookout for loopholes to steal your customer's private data.

\n

What's worse is that most customers often don’t take the necessary steps to protect themselves. CreditDonkey reports that 68% of customers use the same password for multiple websites. That’s a good reason for you to be extra vigilant when building a secure e-commerce customer experience. Here’s how you can get started.

\n

\n \n \n

\n","frontmatter":{"date":"November 28, 2019","updated_date":null,"description":"A smart e-commerce customer service strategy is as critical as a marketing strategy when it comes to growing your business. You will get 360-degree customer profiling, with 100% customer consent, at all touchpoints, with a customer identity and access management solution.","title":"5 Ways to Enhance Customer Experience in E-commerce","tags":["cx","ecommerce","digital identity"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.492537313432836,"src":"/static/2509e52e66db4bb1c81d25734eca5520/33aa5/customer-experience.jpg","srcSet":"/static/2509e52e66db4bb1c81d25734eca5520/f836f/customer-experience.jpg 200w,\n/static/2509e52e66db4bb1c81d25734eca5520/2244e/customer-experience.jpg 400w,\n/static/2509e52e66db4bb1c81d25734eca5520/33aa5/customer-experience.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"You'll learn about JavasScript NaN in this tutorial, how to check whether a value is NaN, and how to effectively handle NaN. What is NaN in…","fields":{"slug":"/engineering/checking-for-nan-in-javascript/"},"html":"

You'll learn about JavasScript NaN in this tutorial, how to check whether a value is NaN, and how to effectively handle NaN.

\n

What is NaN in Javascript?

\n

NaN, in JavaScript, can be many things. In fact, it can be almost anything, so long as it is Not a Number. Its type is technically “number” (when evaluated with “typeof”), although it stands for Not a Number.

\n

Values in NaN Javascript

\n

Values can become NaN through a variety of means, which usually involve erroneous math calculations (such as 0/0), or as a result of type coercion, either implicit or explicit.

\n

A common example is when you run parseInt on a string that starts with an alphabetical character. This isn’t exclusive to parseInt, as it also applies when using explicit coercion with Number(), or with the unary “+” operator.

\n

How to check NaN in Javascript?

\n

Before selecting a method for checking for NaN, how should you not check for NaN?

\n

NaN is a bizarre value in JavaScript, as it does not equal itself when compared, either with the loose equality (==) or strict equality (===) operator. NaN is the only value in the entire language which behaves in this manner with regards to comparisons.

\n

For example, if parseInt(“a”) returns NaN, then parseInt(“a”) === NaN will return false. This may seem strange, but it makes perfect sense after thinking about what NaN really is.

\n

NaN doesn’t tell you what something is, it tells you what it isn’t.

\n

These two different strings being passed to parseInt() will both return NaN.

\n
parseInt(“abc”) // NaN\nparseInt(“def”) // NaN
\n

Both statements return NaN, but are they really the same? Maybe, but it certainly makes sense why JavaScript would disagree, given that they are derived from different string arguments.

\n

Here are a few examples of strict inequality comparisons, which demonstrate the inconsistency of NaN.

\n
2 !== 2 // false\ntrue !== true // false\n“abc” !== “abc” // false\n...\nNaN !== NaN // true
\n

Method 1: isNaN or Number.isNaN

\n

JavaScript has a built-in method, appropriately named “isNaN,” which checks for NaN. There is a newer function called Number.isNaN, which is included in the ES2015 spec.

\n

The difference between isNaN and Number.isNaN is that isNaN coerces the argument into a number type. To avoid complicated and unexpected outcomes, it is often advised to use the newer, more robust Number.isNaN to avoid these side effects.

\n

Number.isNaN does not perform any forcible type conversion, so it simply returns the boolean based on the parameter.

\n

Here is an example of the difference between the two methods:

\n
isNaN(undefined) // true\nNumber.isNaN(undefined) // false
\n

isNaN, when passed undefined, returns true because undefined becomes NaN after number coercion. You can test this yourself by running Number(undefined). You will find that it returns NaN.

\n

Number.isNaN, on the other hand, returns false. This is because no coercion takes place, and undefined is not NaN, it is simply undefined.

\n

It is also important to note that Number.isNaN is a newer (ES2015) method in JavaScript, so browser support for Number.isNaN is not as stable as isNaN, which has been around since ES1 (1997).

\n

Method 2: Object.is

\n

Object.is is a JavaScript method which checks for sameness. It generally performs the same evaluations as a strict equality operator (===), although it treats NaN differently from strict equality.

\n

Object.is(0, -0) will return false, while 0 === -0 will return true. Comparisons of 0 and -0 differ, as do comparisons of NaN. This concept is called “Same-value-zero equality.”

\n
NaN === NaN // false\nObject.is(NaN, NaN) // true
\n

Object.is(NaN, NaN) will in fact return true, while we already know that NaN === NaN returns false. That makes this yet another valid way to check if something is not a number.

\n

Conclusion

\n

Between the given methods of checking for NaN, the most common is to use the global isNaN function, or the ES2015 Number.isNaN method. While method #2 is valid, most people will typically use isNaN or Number.isNaN, which were created specifically for checking for NaN.

\n","frontmatter":{"date":"November 22, 2019","updated_date":null,"description":"In this guide you'll learn about JavasScript NaN, how to verify whether a value is NaN, and how to manage NaN effectively.","title":"NaN in JavaScript: An Essential Guide","tags":["JavaScript"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.3333333333333333,"src":"/static/55c8ddd31fa08f811d159c331bf44d5e/2244e/numbers-1.jpg","srcSet":"/static/55c8ddd31fa08f811d159c331bf44d5e/f836f/numbers-1.jpg 200w,\n/static/55c8ddd31fa08f811d159c331bf44d5e/2244e/numbers-1.jpg 400w","sizes":"(max-width: 400px) 100vw, 400px"}}},"author":{"id":"Greg Sakai","github":null,"avatar":null}}}}]},"markdownRemark":{"excerpt":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards…","fields":{"slug":"/identity/developer-first-identity-provider-loginradius/"},"html":"

Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.

\n

We’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the LoginRadius website—to be faster, more intuitive, and developer-first in every way.

\n

The goal? Having them spend less time searching and more time building.

\n

What’s New and Improved on the LoginRadius Website?

\n

LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.

\n

Here’s a closer look at what’s new and why it’s important:

\n

A Developer-Friendly Dark Theme

\n

\"This

\n

Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.

\n

The new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.

\n

So, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.

\n

Clear Categorization for LoginRadius Capabilities

\n

\"This

\n

We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:

\n\n

This structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.

\n

Developer-First Navigation

\n

\"This

\n

We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.

\n

The new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.

\n

Quick Understanding of Integration Benefits

\n

\"This

\n

Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.

\n

Our platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.

\n

Over to You Now!

\n

Check out our revamped LoginRadius website and see how the improved experience makes it easier to build, scale, and secure your applications.

\n

Do not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!

\n","frontmatter":{"date":"February 21, 2025","updated_date":null,"description":"LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve redesigned our website interface, making navigation more intuitive and reassuring that essential resources are easily accessible.","title":"Revamped & Ready: Introducing the New Developer-First LoginRadius Website","tags":["Developer tools","API","Identity Management","User Authentication"],"pinned":true,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7857142857142858,"src":"/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp","srcSet":"/static/80b4e4fbe176a10a327d273504607f32/61e93/hero-section.webp 200w,\n/static/80b4e4fbe176a10a327d273504607f32/1f5c5/hero-section.webp 400w,\n/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp 800w,\n/static/80b4e4fbe176a10a327d273504607f32/99238/hero-section.webp 1200w,\n/static/80b4e4fbe176a10a327d273504607f32/7c22d/hero-section.webp 1600w,\n/static/80b4e4fbe176a10a327d273504607f32/1258b/hero-section.webp 2732w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},"pageContext":{"limit":6,"skip":810,"currentPage":136,"type":"///","numPages":161,"pinned":"ee8a4479-3471-53b1-bf62-d0d8dc3faaeb"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}