![\"Customer](\"/c002c85bb638b44433d7d4832ccb5a39/Customer-identity-and-access-management-loginradius-1024x456.gif\")
Do you remember the Amazon outage that affected several high-profile customers back in 2011? On April 21st, widely-used sites such as Reddit and Quora were brought down, and many others experienced latency or were knocked offline, too. Early that morning, as part of normal scaling activities, Amazon staff performed a network change. However, the change was done incorrectly and, after the staff attempted to correct it through a rollback, the inner mechanisms of the service made it unavailable to serve read and write requests. The ‘inner mechanisms’ responsible for the service unavailability are out of the scope of this article, but they are described in the service disruption summary that Amazon published. What interests us here is the strategies that companies can use to mitigate the negative effects on their products when a service they rely on fails. These strategies make up what is known as a failover system.
\nA failover system is a set of mechanisms that perform failover. In computer networking, failover is the process of switching to a redundant or standby server or network upon the abnormal termination of a previously-active server or network. The benefit of a failover system is obvious: with one in place, you can ensure your product or service will be available even when adverse events take place. Uptime—time during which a service is operational—is crucial to the success of your business. If your services are unavailable, you are likely to lose customers and any revenue they would have generated. In an article entitled ‘Lessons Netflix Learned from the AWS Outage,’ Netflix talks about the manual process they used to deal with the Amazon outage and acknowledges the importance of automating this process in the future so they can keep scaling their service. That is, the company acknowledges the importance of having an automated failover system in place instead of relying on a team of top engineers manually making changes every time there is an issue.
\nHow is an automated failover system set up? Let us consider the simplest scenario: setting a failover system for one server. By definition of a failover system, in addition to the main server, we need to have another redundant standby server that we can switch to whenever the main one fails. Since the redundant server must provide the same functionality as the first, it must be identical to it. Additionally, we need a tool that ensures client requests are routed to the redundant server in case of failure of the main one. We can achieve this by using a DNS failover tool. DNS is the internet protocol used to translate human-readable hostnames into IP addresses, and a DNS failover tool makes sure the “dictionary” (DNS tables) used for this translation are updated in the event of an outage. DNS failover tools know when to update the tables by periodically checking on the main server’s status. With these three tools—and some configuration—you can set up a simple, automated failover system. Of course, there are other considerations you must take when setting the failover system, such as ensuring the redundant standby server is hosted in a geographic area different from the main server’s location and using different companies to host your services. That way, your services will be less likely to go down simultaneously.
\nAt LoginRadius, we have set up automated failover systems in all layers of our architecture, which is why we can ensure 99.99% uptime on a monthly basis. With our services, you can be assured your customers will always be able to engage with your business, ensuring you will never lose these customers and any revenue they will generate.
\n","frontmatter":{"date":"June 24, 2019","updated_date":null,"description":null,"title":"Failover Systems and LoginRadius' 99.99% Uptime","tags":["Engineering","AWS"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.0050251256281406,"src":"/static/b25cc95f0b8e5c745ef8652dfb386e3b/40823/tech.jpg","srcSet":"/static/b25cc95f0b8e5c745ef8652dfb386e3b/f836f/tech.jpg 200w,\n/static/b25cc95f0b8e5c745ef8652dfb386e3b/2244e/tech.jpg 400w,\n/static/b25cc95f0b8e5c745ef8652dfb386e3b/40823/tech.jpg 719w","sizes":"(max-width: 719px) 100vw, 719px"}}},"author":{"id":"Ruben Gonzalez","github":"rubenprograms","avatar":null}}}},{"node":{"excerpt":"In January of 2019, Akamai acquired Janrain and rebranded their CIAM solution as “Identity Cloud,” a platform designed to improve security…","fields":{"slug":"/identity/best-janrain-alternative/"},"html":"In January of 2019, Akamai acquired Janrain and rebranded their CIAM solution as “Identity Cloud,” a platform designed to improve security access controls and identity management. Before the purchase price was revealed, Forrester predicted it would be in the $250M–$275M range (based on an estimation of Janrain’s annual revenue). In reality, the sale price was $125M—roughly half of Forrester’s estimate. Since then, perhaps in response to the Janrain acquisition, customers have reached out to LoginRadius seeking a Janrain alternative. Here’s what they told us.
\nLoginRadius has had many conversations with current and former Janrain customers in the last few months. Through these discussions, we’ve learned that the Janrain acquisition is playing out in a similar fashion to the Gigya acquisition. If you’re interested in reading about the pitfalls of the Gigya/SAP merger, you might like our article Looking for a Gigya Alternative?. In it, we explain some of the problems arising from the Gigya/SAP merger.
\nLikewise, in this article, I’ll demonstrate that while mergers and acquisitions (M&A) can be exciting, an acquisition may sometimes be damaging for customers, partners, and employees. To illustrate that, here are some of the reasons customers are seeking a Janrain alternative today.
\nOne of the chief concerns that companies have shared with us involves service level agreements (SLAs). In particular, we’ve heard that many companies fear that Akamai will not offer the flexibility of custom tech stacks. Their concern is that if they use software or apps not provided by Akamai, they’ll lose the quality, availability, and features that they relied on before the merger.
\nTo put it into perspective, former Gigya customers complained to us that during the SAP acquisition, they didn’t want to switch their tech stack to SAP. However, in order to get a full SLA and the optimal service and features they had come to expect, it suddenly became necessary.
\nThe reason for their cold feet is simple: switching software can lead to a massive drain of resources within large companies. Therefore, it’s reasonable for companies to avoid that kind of change. Let’s face it, if you already have a tried-and-true tech stack, wouldn’t you want to choose a CIAM solution that works with it?
\nAnytime a big acquisition or disruption occurs in a company, there’s a high probability that customer service may suffer. In fact, time and again, customers told our consultants that they switched from Akamai/Janrain or Gigya due to a decline in technical assistance and customer support.
\nAnother customer related complaint occurred after Akamai acquired Janrain. Janrain customers became concerned when their accounts did not auto-renew. Since the Janrain/Akamai merger, Akamai is exercising its right to renegotiate terms. As a result, Janrain customers are reported to be wary of the fine print on these new terms.
\nCustomers revealed that they noticed a lot of downtime on sites using Akamai Identity Cloud as their provider. Most recently, the NBA Finals game outage on Sportsnet created a lot of heat for Rogers. And since Janrain is the CIAM provider for Rogers, the outage is a result of their inability to handle peak loads. For any business that experiences surges in logins, downloads, or streaming, downtime can cost $300,000 (on average) in lost revenue.
\nKey Takeaway
\nAkamai is a security company, so its acquisition of Janrain confirms that CIAM is a security platform. Akamai clearly saw Janrain as a missing piece in their security company.
\nHowever, LoginRadius made this pivot sooner than Janrain—in 2016, to be precise. Simply put, we've spent more years innovating and delivering value to enterprises than Janrain has. Here are just some of the reasons why LoginRadius is the best Janrain alternative for your business.
\nOur 100% uptime is second to none.
\nYou don’t have to worry about surges or spikes driving customers away and hurting revenue. LoginRadius is the only identity platform with a 100% uptime.
\nWe’re a global leader in customer identity.
\nLoginRadius was named a global CIAM leader by KuppingerCole and has been positioned ahead of other vendors such as ForgeRock, Okta, and Ping Identity. Recently, LoginRadius received $17 million Series A funding, led by ForgePoint Capital and Microsoft. W__e may not be enterprise-size, but we’re enterprise grade—meaning you’ll get both dedicated service and an exceptional product from LoginRadius.
\nWe provide data privacy and consent solutions.
\nWe follow the strictest government regulations for privacy and consent and offer out-of-the-box solutions for GDPR, CCPA, and COPPA compliance. We also provide the highest industry standards for secure single sign-on, data storage, and customer access management.
\nWe’re 100% CIAM with 24/7 tech support.
\nOur product consultants, customer support, and tech teams act quickly to meet your needs. Data migration from your current provider is included, as are customization features and fast deployment.
\nSimply put, LoginRadius excels at what Akamai/Janrain doesn’t—**giving companies an edge over the competition.**
\n“The secret to exceeding customer expectations
\nis knowing what customers want before they do.”
\nLoginRadius is a CIAM solution that offers seamless migration from your current provider within days. We also do migration testing on a staging site, so your customers won’t notice a thing.
\nWant to hear more about making the switch to LoginRadius? Call a LoginRadius digital identity consultant today at 1-844-625-8889. We’ll be happy to give you a product demo so you can compare LoginRadius with your current provider.
\n\nFor example, we heard from a consumer in the UK that there's a customer experience disconnect between different divisions at Virgin. People getting cable TV and home broadband services from Virgin Media are encouraged to sign up for Virgin Mobile with several competitively priced offers. However, even though the sites look similar, consumers need to have two separate logins for the two Virgin services. They even have different rules for password strength.
\nI’m sure you can think of examples of your own, perhaps where (like with Virgin) you can’t even choose to use the same sign-in details if you want to. Maybe others require you to log in to different services from the same company repeatedly.
\nDon’t be one of these companies. You probably won’t end up with frustrated customers, since they’ll end up voting with their feet (and leaving you for another provider).
\nA unified customer profile is the first step to a smarter company. With CIAM, you’ll have a single location for everything about individual customers (including their login and service usage data).
\nWhat’s more, CIAM creates a unified customer profile on which to base all other metrics and predictions. Customer-specific data can be used in marketing, sales, customer support, content planning, product development, customer security, and more. Unified customer profiles are simply a brilliant resource for rich data, metrics, and analytics that multiple departments can use.
\nBy reducing the number of separate sign-in databases and systems you need to maintain and service, SSO reduces maintenance costs for every application or service that would previously have needed a separate login system.
\nA centralized identity solution also streamlines the creation of new apps and services by providing a “drop-in” solution for logging in, and for a multitude of useful data gathering methods. An effective enterprise SSO solution saves money in the long term and short term by making it easier than ever to collect customer data and user credentials in one secure spot.
\nBy leveraging Single Sign On (SSO), brands can reduce the barriers to entry for users and bring them onto a single platform. That’s one login, one set of credentials, one consistent experience.
\nEasy site navigation is the key to making a site user-friendly. The process should be quick and simple, allowing users to get in and get out without hassle.
\nNow busines\nses can link their consumers to their own applications in just one click, making it easy to log in with the service they choose.
\nFaster, less cluttered sign-ups result in more loyal users. No wonder, SSO is gradually becoming the new, industry-standard solution to increase conversion rates across web and mobile properties.
\nYou need to focus fiercely on consumer retention during the initial days of your business. If you’re not in the top 10, you’re nowhere. That means that you need to convince your users to stick around and keep using your service from day one.
\nAccording to a Localytics study, if you can keep 80% of your users around after Day 1, you're on track to be on top 10. But, if you can't keep 40% around after Day 1, you won't make the top 100.
\nAlthough your frequent users are unlikely to lose their log-in credentials, a third of your user base isn't yet on a daily basis. If they forget their details, there's a good chance you'll never see them again.
\nWithout any need for passwords, SSO enables your users to come back to your app seamlessly. It's like leaving the porch light on for them: it makes them feel involved.
\nSingle sign-on directly benefits your organization by gathering a wealth of customer data and credentials securely in one spot for your services, teams, and applications to use. Failing to use SSO will make your consumers notice you in a bad light as they try to navigate your apps and services. By contrast, leaders who bring an SSO solution to their organization will stand out because of the multitude of benefits that single sign-on provides.
\n\nImplementing single sign-on authentication (SSO) for B2C enterprises can bring numerous benefits, making it a wise investment. SSO not only simplifies the login process but also enhances security by reducing the risks of password-related breaches.
\nAdditionally, it saves time and effort for both customers and IT teams. With the benefits of SSO, B2C enterprises can improve their user experience, increase customer loyalty, and reduce operational costs.
\nTherefore, it's a valuable solution that every B2C enterprise should consider. In summary, the benefits of SSO for B2C enterprises are significant, and implementing it can be a game-changer in today's digital age.
\n\n","frontmatter":{"date":"June 18, 2019","updated_date":null,"description":"Today, consumers want to log into one place and access all of their favorite sites and services using their preferred login credentials. Single sign-on is a great way to show your consumers that you care about their security and convenience.","title":"5 Reasons To Know Why B2C Enterprises Should Use Single Sign-On","tags":["sso authentication","data security","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.2658227848101267,"src":"/static/386f51fb3881dc52d1701e78adfc99da/33aa5/sso-authentication.jpg","srcSet":"/static/386f51fb3881dc52d1701e78adfc99da/f836f/sso-authentication.jpg 200w,\n/static/386f51fb3881dc52d1701e78adfc99da/2244e/sso-authentication.jpg 400w,\n/static/386f51fb3881dc52d1701e78adfc99da/33aa5/sso-authentication.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"If you aren’t already taking advantage of CIAM (customer identity and access management), you should be. But what components do you need to…","fields":{"slug":"/identity/perfect-ciam-platform/"},"html":"If you aren’t already taking advantage of CIAM (customer identity and access management), you should be. But what components do you need to include if you want to implement the perfect CIAM platform? One that meets all of your organization’s needs, both now and in the future?
\nThe CIAM revolution has taken over the access management landscape in just five years. Winning customer trust by safeguarding their data is becoming a competitive advantage.
\nResearch from Deloitte shows that 70% of consumers are more likely to purchase from consumer product companies that they believe protect their personal information.
\nCustomer identity management goes beyond simply repurposing employee IAM for customers—CIAM’s scalability, scope, and customer focus enable you to go far beyond simple privacy management and access verification. In fact, it forms a key component of effective digital transformation.
\nTo succeed in today’s environment, businesses should consider an all-in-one CIAM platform that manages people, systems, and devices used throughout their organization. Customers, vendors, partners, and more should all be included in a comprehensive framework if you want to enable true digital transformation.
\nThere are a number of key features that are essential if you want to implement a robust customer identity and access management framework.
\nThe initial seed behind CIAM will always be the need to securely manage access, with many of its advanced functions evolving from this essential starting point. Going beyond old-fashioned access methods, a modern customer identity management solution should enable frictionless security. By enabling seamless authentication between people, systems, and things, CIAM can enable low-friction access for all, while still remaining secure.
\nFrictionless security means easy-to-use security. Your customers are presented with a beautifully integrated access solution that works so well they barely notice it.
\nCompliance with local data protection laws can be a chore, especially given their constant evolution. A good customer identity platform should enable you to keep up with local laws anywhere in the world that you do business.
\nWith country-specific or regional control over how personal data is stored and managed, you’ll always meet legal requirements, saving you compliance management costs each year.
\nThese aren’t the only potential costs you can save—legal fees can run high when privacy management fails. Presenting customers with easily self-managed privacy choices and a solid privacy policy also shows them that their data is safe and shows your company to be competent and professional in handling these issues.
\nThis reputation will encourage customer loyalty in the long run.
\nA perfect CIAM platform needs to be able to integrate more than just people. There are lots of identity-filled business processes and practices, and in the future the number of these is only set to grow.
\nA well-designed customer identity solution connects all native and third-party applications that handle customer data.
\nAPIs let you quickly integrate systems that need to work together across providers, so the APIs available from your CIAM provider need to work with every system that can benefit from CIAM integration.
\nTo make the most of your customer identity and access management solution, it needs to integrate seamlessly with your CRM, business intelligence, analytics, content management, and marketing automation systems. You also need to know that your vendor has the capacity to create effective APIs to let you take advantage of new technology as it comes online.
\nCustomer data needs to be securely protected at all times, yet at the same time be available to those who should be able to use it. A good CIAM solution will let you develop schemas flexibly so you can get the most out of your systems
\nWithout effective data access control, data governance is useless. You need to know these essentials:
\nAll of these things need to be manageable across future system updates without fail. At the same time, there should be no need to mess around with schemas that work well.
\nYour CIAM platform must meet compliance requirements on a global scale, even though many of these requirements are constantly changing and evolving. Currently, here’s what your CIAM platform needs to do:
\nMake sure you aren’t wasting time and money on security compliance—use an up-to-date cloud CIAM system.
\nOne of the best things about an advanced CIAM solution is the ability to tie in customer analytics, giving you a much deeper and clearer understanding of each customer. Here’s what this data can be used for:
\nCIAM can be used to both extract and store many different data points, feeding them back to your other systems for use.
\n\nYour CIAM solution must be not only scalable, but rapidly so, making it possible to meet unexpected demand without faltering. You shouldn’t ever need to worry that a promotion or event could affect the smooth operation of your account features.
\nAll told, your CIAM platform needs to boost customer experience in every possible way. A reduced initial entry threshold that leverages social login or passwordless login is just the start.
\nAdvanced analytics, effective self-service options, and integration with all of your customer-facing functions should all work to improve the way customers access your systems. And storing everything about one customer in the same place—data, analytics, preferences, and browsing/purchase history—will make it much easier for employees to manage customer accounts.
\nThe main thing to remember is that customer IAM is all about customer experience and customer trust. More than just an identity platform, and more than just an access management solution, LoginRadius offers a way to go beyond customer expectations.
\nToday that means you need to offer self-service data management and make use of the additional customer data that CIAM platform can give you. Only then can you improve what you offer customers at virtually every point in their journey.
\n\n","frontmatter":{"date":"June 10, 2019","updated_date":null,"description":"More than just individuals, a perfect CIAM platform needs to be able to incorporate. There are plenty of business processes and activities loaded with identity, and the number of these is only set to increase in the future. Both native and third-party applications that manage customer data are linked by a well-designed customer identity solution.","title":"8 Key Components of a Perfect CIAM Platform","tags":["ciam platform","compliance","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.408450704225352,"src":"/static/59b043bbfdccfbcbb3f1ae1e7586a72d/0756a/fetaure-image-1.png","srcSet":"/static/59b043bbfdccfbcbb3f1ae1e7586a72d/69585/fetaure-image-1.png 200w,\n/static/59b043bbfdccfbcbb3f1ae1e7586a72d/497c6/fetaure-image-1.png 400w,\n/static/59b043bbfdccfbcbb3f1ae1e7586a72d/0756a/fetaure-image-1.png 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"Introduction Customer identity and access management (CIAM) is taking over the customer login experience. There’s more at stake than just…","fields":{"slug":"/identity/customer-identity-and-access-management/"},"html":"Customer identity and access management (CIAM) is taking over the customer login experience. There’s more at stake than just registration and authentication. In this article, we have explained how CIAM can help your business face the future head-on.
\nCIAM simplifies every business task that deals with your customers on an individual basis, including those that haven’t registered on your site yet. With a single data hub for all identities, CIAM seamlessly links authentication, customer management, sales, marketing, business intelligence, and services.
\nCompanies that focus on providing an excellent digital experience to their customers should also focus on offering customers personalizing services. To accomplish this, businesses need to build a 360-degree view of the customer profile based on interactions with the company.
\n“If your business isn’t using CIAM, you stand every chance of lagging behind businesses that are making the most of the technology and the customer data it collects.”
\nAt the same time, companies need to ensure the safety of these data to secure customer trust. This twin objective of enabling excellent customer experience and reliable security systems can be met by implementing a Customer Identity and Access Management (CIAM) system.
\nA CIAM solution usually offers a combination of features including customer registration, self-service account management, consent and preferences management, single sign-on (SSO), multi-factor authentication (MFA), access management, directory services, and data access governance.
\nAt the extreme scale and performance, a customer identity and access management solutions ensure a secure, seamless customer experience regardless of which channels (web, mobile, tablet, etc.) customers use to engage with an organization.
\nCustomer identity and access management (CIAM) is a digital identity management software solution for businesses that combines login verification with customer data storage. CIAM aims to improve the customer's sign-up and login experience while securely managing customer identities.
\nCIAM offers the luxury of a centralized customer database that links all other apps and services to provide a secure and seamless customer experience.
\nLet’s start by outlining the scale of the issue. Research suggests that B2B companies see customer experience as the most exciting business opportunity in 2020. Over 85% of buyers say they are willing to pay more for excellent customer experiences. Today, however, only 1% of customers think that companies can deliver a level of customer service that consistently meets their expectations.
\nIt is clear that consumers want a better experience, but this can’t come at the expense of security. In a recent survey, 83% of US customers said that they would stop buying from a company that had experienced a data breach–21% said they would never return. Overall, the survey showed you could lose up to half your customers if you’ve been hacked.
\n
A secure login experience is a minimum that today’s customers expect from a modern organization. It engenders trust and encourages your customers to come back to you time and again. Hence, the importance of the CIAM platform chimes in.
\nEvery company wants to become a technology enterprise today. With the explosion of channels, devices, platforms, and touchpoints, customer needs are changing. And secure experiences with those interactions are of paramount importance.
\nCIAM is a fundamental technology that serves increasingly complex consumer needs and enables businesses to deliver stable, seamless digital experiences.
\n\nCustomer identity and access management have historically been a use case for consumers (B2C). Yet an organization's client may also be a company (B2B). The new way of doing business covers a plethora of markets and use cases as consumers demand more from companies they do business with.
\nFrom an enterprise point of view, a CIAM solution has several useful features that can improve security, enhance customer data collation, and provide critical data to the marketing and sales departments.
\nA fundamental customer identity and access management (CIAM) system provide the following advantages for businesses and their customers.
\nA streamlined customer experience delivered by an organization reflects that it’s up-to-date and concerned about providing the easiest login possible.
\nBy providing a smooth login experience for your applications and services, you encourage customers to try out more of your digital offerings. The end result is a customer who is more embedded in your digital ecosystem, without extra effort.
\n“A streamlined customer experience delivered by an organization reflects that it’s up-to-date and concerned about providing the easiest login possible.”
\nFor example, implementing a single sign-on through a customer identity and access management system means a customer only needs one account for all of your digital touchpoints. Whether your customers are signing in from a browser or a mobile device, they’ll benefit from not having to sign in repeatedly to different services again and again—encouraging repeat use of your apps and services.
\nA standard CIAM system provides essential security features that safeguard both data and account access. For example, with risk-based authentication, each customer’s usage and login patterns are monitored, making it easy to spot unusual (and therefore potentially fraudulent) activity.
\nFor use cases where you need an extra layer of security, you can enable multi-factor authentication (MFA), which verifies a customer’s identity by requiring a second step, such as entering an SMS code or clicking an email link.
\nYour secure login procedures reassure customers that they are safe using your services—something that’s essential with the number of public data breaches reaching the news.
\nWith just one customer identity management system that’s fully managed for you, reliability is maximized, and the need for resources is kept to a minimum. A centralized login system for all of your apps and services makes it easy to add new services as they come online. A cloud implementation can quickly scale up or down depending on your usage, and automated failover can cut downtime to virtually zero.
\n“As your digital ecosystem grows, a modern CIAM solution reduces the workload for your IT department and makes it easy to expand your business.”
\nBy connecting the data gathered from all of your services and websites, you get a complete overview of each customer. With a full picture of everything a customer has done since the first time they visited your site, you’ll have access to real-world data in startling detail.
\n![\"customer](\"/dd20ffd19af3aeb6889383c57a060f77/SearchCustomers_145675b7b2399d905b1.79082854.gif\")
You can use this data to monitor customer journeys across multiple apps and services, create marketing personas that reflect your customers, design new products or special offers, and direct your customers towards choices that will benefit the both of you.
\nWhen you understand your customers more deeply, you can reach them more easily and serve them better. All of this adds up to more revenue and a lower cost of acquisition and retention.
\nPrivacy compliance is a critical aspect of any company handling customer data and an essential part of any online business. The EU’s GDPR and the recently rolled out California’s CCPA are just a few examples of privacy laws that have a global reach, affecting any data flowing into or out of the EU. Most Western countries have similar regulations or are enacting similar laws, and the rest of the world is rapidly catching up.
\nIf you have an online business that you want to keep viable in 2020 or beyond, you must maintain compliance with these regulations. Here are some of the things you need to provide or be able to do to meet regulations:
\nCIAM can also be tailored to meet the regulatory requirements of different regions—essential for global business.
\n“A modern CIAM solution enables you to meet all of these privacy requirements and more while simplifying the process and reducing the costs associated.“
\nIn the world of CIAM, a business can gain an advantage by implementing new and advanced login options that are not yet widely adopted. These login methods further improve customer experience, customer trust, or both.
\nPasswordless Login simplifies and streamlines the login process, while at the same time making it more protected. It also helps you present your company as a modern, secure organization that uses the latest technology to safeguard your customers. Passwordless login uses a customer’s email address or phone number to send them a one-time link that they click to log in.
\nOne-Touch Login also allows customers to log in with a generated link sent to their email address or a one-time password sent to their phone. However, unlike Passwordless Login, the customer does not need to be an existing user in the system, and no credentials are submitted. In other words, the customer gets the benefits of secure access without the commitment of account creation.
\nSmart Login gives users a quick and secure login for the internet of things (IoT) and smart devices, which are increasingly becoming a vital part of today’s digital ecosystem. Smart login delegates the authentication process for smart TVs, gaming consoles, and other IoT devices to other devices that are easier and more secure for entering and managing passwords.
\nAs part of international privacy regulations like the GDPR and CCPA, businesses need to be clear with customers about their consent to data collection and communication.
\nCIAM provides tools for managing a customer’s consent to give them an understanding and control over their consent. Consent management involves requesting consent during registration and authentication and provides the ability to modify existing permissions and apply new consents retroactively.
\nToday, we’re moving away from simple customer access to more complex data monitoring to gain a better understanding of each customer.
\nA customer identity access management solution can bridge the gap between your customers and the latest developments in identity and personal data protection—essential in today’s connected world. CIAM helps you take the next step in assuring your customers’ online safety while simplifying their online experience across new digital platforms.
\nMany companies provide their customers with a modern digital experience, thanks to a customer identity management system. If you want to give your customers the same advantages, the time to act is now.
\nA CIAM solution like LoginRadius can help you achieve this with customer account information, including data, consent, and activity, accessible from one dashboard.
\n1. What is the difference between CIAM and IAM?
\nA CIAM (consumer identity and access management) solution manages your services’ external consumer identities, whereas an IAM (workforce identity and access management) solution manages your organization's identities. Read more.
\n2. Why is CIAM important?
\nCIAM enables businesses to enable quick, convenient, secure and unified access across multiple channels. Moreover, a CIAM solution allows you to use customer data, including customer behavior, to understand your target audience better and tailor your service, products, and marketing.
\n3. How does CIAM protect customer data?
\nA CIAM solution includes various authentication mechanisms like multi-factor authentication (MFA), risk-based authentication (RBA), and more to ensure even if the primary layer of protection like passwords is compromised, access is restricted to a particular account.
\n4. How much does a CIAM cost?
\nTypically, there are different plans for enterprises and developers. Businesses can choose monthly, quarterly, or yearly plans depending on the services and needs.
\n5. How do I get CIAM?
\nYou can contact the LoginRadius sales team to schedule a free personalized demo and learn how the leading cloud-based CIAM works for your business.
\n\n","frontmatter":{"date":"June 03, 2019","updated_date":null,"description":"The customer login experience is taken over by customer identity and access management (CIAM). There's more than just registration and authentication at stake. You're losing out on a host of advantages if all you get from your clients when they log in is an email address to send newsletters and passwords. We illustrate in this article how CIAM will help the organisation face the future head-on.","title":"What is Customer Identity and Access Management(CIAM)?","tags":["ciam solution","compliance","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.4598540145985401,"src":"/static/d93624433155d01d13652a3fa3cad3da/ee604/ciam-cover.png","srcSet":"/static/d93624433155d01d13652a3fa3cad3da/69585/ciam-cover.png 200w,\n/static/d93624433155d01d13652a3fa3cad3da/497c6/ciam-cover.png 400w,\n/static/d93624433155d01d13652a3fa3cad3da/ee604/ciam-cover.png 800w,\n/static/d93624433155d01d13652a3fa3cad3da/a8378/ciam-cover.png 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"Bots are tools that are created to automate tedious processes and reduce work. For example, chatbots automate replies to users for customer…","fields":{"slug":"/engineering/a-bot-protection-overview/"},"html":"Bots are tools that are created to automate tedious processes and reduce work. For example, chatbots automate replies to users for customer support, and search bots are used to populate search results on a Google search. However, there are many bots that are crafted for the malicious self-interest of a party. Examples of these hostile bots include DDOS (Direct Denial of Service) botnets and spam bots. This post will provide some information on how to implement bot protection to protect your systems from these nasty bot attacks.
\nOne of the most popular methods of bot protection that is used today is CAPTCHA, which is provided through companies such as ReCAPTCHA, NuCaptcha and Solve Media. CAPTCHA, which stands for “Completely Automated Public Turing Test to tell Computers and Humans Apart”, is an anti-bot measure which consists of a challenge which a user must complete to verify if the user is human. Examples of challenges include translating images of distorted text, or recognition of objects in an image which match a given word. CAPTCHAs are useful in blocking automated form submissions by bots and are constantly being updated to be more friendly to human users. Some of the latest CAPTCHA implementations only require the user to click on a checkbox to pass their validation check.
\nAn example of a ReCAPTCHA with distorted text
\n![](\"https://media-s3-us-east-1.ceros.com/editorial-content/images/2018/05/31/c5c224dc0fb2a058625073c470d70c3c/recaptcha-big.png?ver=1552286291?imageOpt=1&fit=bounds&width=1077\")
To implement CAPTCHA using Google’s ReCAPTCHA solution, you can access Google reCAPTCHA bot protection and login with your Google account. Following that you will be redirected to an interface where you can register your site. Different types of CAPTCHAs can be set up for different events on your domain and can be built to match your use case.
\nAn example of a ReCAPTCHA with a checkbox validation
\n![](\"https://media.giphy.com/media/10p3VEnw29dD44/giphy.gif?ver=1552286291?ver=1552286291\")
CAPTCHAs have a variety of uses, and can be used to prevent automated form completions and even prevent access to your domain. Setting up a CAPTCHA detection solution for different scenarios will typically provide a strong bot defense for your system.
\nSpam honeypots are traps that ensnare bots by placing hidden input fields within a form that reject registration upon being filled in. Bots that use detect form fields through HTML may be programmed to fill in all the input fields in a form including the honeypot. Meanwhile, since the fields are hidden, human users should not be able to see the honeypot and should not be filling in the field.
\nThe implementation of a honey pot can be as simple as implementing an extra form field onto your page that should not be filled in. Hide the element using CSS and set up logic to prevent users that fill in the field from successfully completing the form. A simple implementation can be done with this code:
\n<input id="first-name-input" type="text" name="firstname" value="Fill me in"> <input style="display: none;" id="honeypot-input" type="text" name="honeypot"> <button type="button" onclick="submitForm()" value="button">Submit</button> <button type="button" onclick="fill()" value="button">Fill Honeypot</button> <script> let submitForm = function() { let honeypot = document.getElementById("honeypot-input").value; if(!honeypot) { \n // Handle input submit \n console.log(“Pass”); } \n else { \n // Handle honeypot error \n console.log(“Fail”); } } \n let fill = function() { document.getElementById("honeypot-input").value = "Example"; } \n</script>With the implementation of the above code, if a bot is setup to fill in all input fields on your web page, then the hidden honeypot input will be filled in and the bot will be detected. On the other hand, if a normal user attempts to complete the form on the page, the honeypot would be invisible and the registration will be successful.
\nHoneypots are a solution to weed out basic bots, but they can be easily circumvented depending on how the honeypot is implemented. Regardless, adding a honeypot still provides an additional layer of defense against bot inputs and will help deter some bot traffic on your site.
\nOften times, when bots are created to automate a task, they would be programmed to complete these tasks as quickly as possible to maximize efficiency. As a countermeasure, time lockouts can be set up to prevent bots from repeatedly spamming requests. By setting up a time lockout between requests to your domain, bots which attempt to quickly submit data on your domain will be detected. Meanwhile, human users that are registering onto the site will be working at a slower pace and will not notice the time lockout at all.
\nSetting a timer on form completion does not prevent any bots from affecting your domain, but can significantly slow down their efficiency. Combined with ReCAPTCHA or other anti-bot measures, it can be very useful in reducing the impact of bots.
\nIf an entity accessing your website is from an unexpected location, for example, a Russian IP accessing your domain for an American service, using IP blacklists may be useful to prevent possible bot attacks. IP blacklisting can usually be set up through your hosting services and allows you to customize where users may access your domain.
\nThere are some issues with blacklisting, though. Choosing which targets to blacklist could be a tedious task. Even with a bot set up to detect users with suspicious activity and block them, there could be a chance of a false positive, which may result in users of your domain being blacklisted.
\nIf you want to save your site from spams and denial-of-service attacks you can incorporate a layer of Proof Of Work algorithm in your site. Whenever any client will try to connect to your server they need to commit some of their resources to the Proof Of Work algorithm first and then the server should be connected.
\nWith this approach, any legitimate user would experience just a negligible computational cost, but a spammer/attacker trying to establish a large number of connections would bear the computational cost and time delay, it deters the abuser to do so. There are many POW algorithms which you can use eg:- Client Puzzle Protocol, Productive Puzzle Protocol, Guided Tour Puzzle Protocol
\nOther malicious bots that can impact user experience negatively include, but are not limited to, bots designed for DDOS attacks, spam bots that harvest user data, bots that create links to phishing websites which generate viruses, and malicious bot worms that infect computers.
\nCountermeasures for these bots vary depending on what is being prevented. Honeypot data fields can act as a detection method against bots harvesting data, and with proper preventative training, phishing and scam bots can be handled. Third party services may also be used to protect from different forms of bots. For example, to mitigate impacts of DDOS attacks, a user may implement a solution offered by CloudFlare. Another example is the use of an ad blocker to prevent malware from being drive-by downloaded by intrusive ads.
\nUnless your domain is a highly popular website, or is being targeted by technical security violation experts, there is a good chance that utilizing a simple Google ReCaptcha prompt for form completion is enough to handle any malicious bots that attempt to access your website. For domains with significantly more traffic, paid solutions like Cloudflare might also be useful in dealing with malicious bots.
\nKeep in mind that although some bots are created for bad purposes, a large number of bots exist to automate beneficial tasks and make it easier for humans. Even though there are a significant amount of bots that are not helpful, it is important to embrace how useful benevolent bots actually are.
\n","frontmatter":{"date":"May 31, 2019","updated_date":null,"description":null,"title":"A Bot Protection Overview","tags":["Engineering","Captcha","Spam","Secure","IP"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.2578616352201257,"src":"/static/010dd09dba7a6b0a11d58d980e3f0306/14b42/Productshot.jpg","srcSet":"/static/010dd09dba7a6b0a11d58d980e3f0306/f836f/Productshot.jpg 200w,\n/static/010dd09dba7a6b0a11d58d980e3f0306/2244e/Productshot.jpg 400w,\n/static/010dd09dba7a6b0a11d58d980e3f0306/14b42/Productshot.jpg 800w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Chris Yee","github":null,"avatar":null}}}}]},"markdownRemark":{"excerpt":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards…","fields":{"slug":"/identity/developer-first-identity-provider-loginradius/"},"html":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.
\nWe’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the LoginRadius website—to be faster, more intuitive, and developer-first in every way.
\nThe goal? Having them spend less time searching and more time building.
\nLoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.
\nHere’s a closer look at what’s new and why it’s important:
\n![\"This](\"/f46881583c7518a93bb24e94c32320de/a-developer-friendly-dark-theme.webp\")
Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.
\nThe new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.
\nSo, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.
\n![\"This](\"/e5358b82be414940f3fb146013845933/capabilities.webp\")
We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:
\nThis structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.
\n![\"This](\"/a8c155c2b6faf3d5f4b4de4e2b14d763/developers-menu.webp\")
We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.
\nThe new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.
\n![\"This](\"/b2f9a964a2da0ea83e2f8596b833bba7/we-support-your-tech-stack.webp\")
Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.
\nOur platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.
\nCheck out our revamped LoginRadius website and see how the improved experience makes it easier to build, scale, and secure your applications.
\nDo not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!
\n","frontmatter":{"date":"February 21, 2025","updated_date":null,"description":"LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve redesigned our website interface, making navigation more intuitive and reassuring that essential resources are easily accessible.","title":"Revamped & Ready: Introducing the New Developer-First LoginRadius Website","tags":["Developer tools","API","Identity Management","User Authentication"],"pinned":true,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7857142857142858,"src":"/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp","srcSet":"/static/80b4e4fbe176a10a327d273504607f32/61e93/hero-section.webp 200w,\n/static/80b4e4fbe176a10a327d273504607f32/1f5c5/hero-section.webp 400w,\n/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp 800w,\n/static/80b4e4fbe176a10a327d273504607f32/99238/hero-section.webp 1200w,\n/static/80b4e4fbe176a10a327d273504607f32/7c22d/hero-section.webp 1600w,\n/static/80b4e4fbe176a10a327d273504607f32/1258b/hero-section.webp 2732w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},"pageContext":{"limit":6,"skip":834,"currentPage":140,"type":"///","numPages":161,"pinned":"ee8a4479-3471-53b1-bf62-d0d8dc3faaeb"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}