{"componentChunkName":"component---src-templates-blog-list-template-js","path":"/24","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"excerpt":"Introduction The CEO of an enterprise navigating the digital landscape can feel like embarking on a thrilling yet perilous expedition. It…","fields":{"slug":"/growth/enterprise-level-security-trends/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>The CEO of an enterprise navigating the digital landscape can feel like embarking on a thrilling yet perilous expedition. It promises growth and innovation but is tempered by the looming specter of cyber threats partly because enterprise-level security breaches are often.</p>\n<p>Cybercriminals keep developing new ways to breach the digital defenses of even the most well-fortified organizations. Therefore, CEOs intending to protect the company's valuable assets must remain ahead of the curve in understanding <a href=\"https://www.loginradius.com/blog/identity/tips-from-loginradius-security-expert-2022/\">cybersecurity developments</a>.</p>\n<p>A CEO can formulate security policies, adopt the right security tools, implement cloud security posture management, and even adopt security trends.</p>\n<p>In this article, we'll explain on five key enterprise-level security trends every CEO must know to successfully chart a course through the unpredictable waters of the cyber world.</p>\n<h2 id=\"5-key-enterprise-level-security-trends-every-ceo-should-know\" style=\"position:relative;\"><a href=\"#5-key-enterprise-level-security-trends-every-ceo-should-know\" aria-label=\"5 key enterprise level security trends every ceo should know permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5 Key Enterprise-Level Security Trends Every CEO Should Know</h2>\n<h3 id=\"1-securing-cyber-assets-is-a-top-priority\" style=\"position:relative;\"><a href=\"#1-securing-cyber-assets-is-a-top-priority\" aria-label=\"1 securing cyber assets is a top priority permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Securing cyber assets is a top priority</h3>\n<p>With the increasing reliance on technology and data to drive business growth, protecting digital infrastructure, systems, and sensitive information has never been more critical.</p>\n<p>Often, the CEO employs a <a href=\"https://www.loginradius.com/blog/identity/beginners-guide-zero-trust-security/\">zero-trust security</a> policy that operates on the \"never trust, always verify\" principle. Zero trust security emphasizes stringent access control and continuous authentication to minimize risks.</p>\n<p>Due to the rising number of target-based cyberattacks, the zero-trust security industry has grown. <a href=\"https://www.marketsandmarkets.com/Market-Reports/zero-trust-security-market-2782835.html\">Markets &#x26; Markets predicts</a> a 17.3% CAGR from 2022 to 2027, growing from USD 27.4 billion to USD 60.7 billion.</p>\n<p>Here are the key aspects that CEOs should consider to leverage zero trust security:</p>\n<ul>\n<li><strong>Ensure regulatory and compliance fulfillment:</strong> The introduction of the General Data Protection Regulation (GDPR), the <a href=\"https://www.loginradius.com/blog/identity/ccpa-introduction/\">California Consumer Privacy Act</a> (CCPA), and other similar laws have placed additional responsibilities on organizations to protect user data and ensure digital infrastructure security.</li>\n<li><strong>Assess the scope of the current security:</strong> Evaluate the organization's security measures, identify vulnerabilities, and understand the potential risks and threats of cyber assets.</li>\n<li><strong>Strategy and vision:</strong> A CEO must define and communicate the organization's top priority of securing cyber assets while aligning it with overall business goals. This helps create a clear understanding of the approach and fosters easy adoption of security architecture and solutions across the organization.</li>\n</ul>\n<h3 id=\"2-ai-enabled-threat-detection-systems-are-being-used-to-detect-data-breaches\" style=\"position:relative;\"><a href=\"#2-ai-enabled-threat-detection-systems-are-being-used-to-detect-data-breaches\" aria-label=\"2 ai enabled threat detection systems are being used to detect data breaches permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. AI-enabled threat detection systems are being used to detect data breaches</h3>\n<p>Market and Market shares that the industry size of AI in cybersecurity is around $22 Billion (in 2023). It also predicts that the same will rise to $60 Billion by 2028 at a CAGR above 21%. </p>\n<p>Implementing AI and ML for organizational security is a complex task that requires a CEO's close attention to various aspects. </p>\n<p>Here are some key areas that need CEO’s consideration:</p>\n<ul>\n<li><strong>Address potential biases:</strong> AI and ML algorithms may inadvertently learn and perpetuate biases present in the training data. CEOs should proactively address potential biases and establish processes to monitor and mitigate them.</li>\n<li><strong>Assess risks:</strong> Continuously evaluate potential risks and vulnerabilities associated with AI and ML. It includes checking for algorithmic bias and adversarial attacks and identifying over-reliance on automated systems.</li>\n<li><strong>Resources allocation:</strong> Implementing AI and ML for organizational security requires hardware, software, and personnel investment. A CEO should ensure leveraging security tools, including skilled data scientists, engineers, and security experts.</li>\n</ul>\n<h3 id=\"3-businesses-are-building-a-dedicated-board-level-cybersecurity-committee\" style=\"position:relative;\"><a href=\"#3-businesses-are-building-a-dedicated-board-level-cybersecurity-committee\" aria-label=\"3 businesses are building a dedicated board level cybersecurity committee permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. Businesses are building a dedicated board-level cybersecurity committee</h3>\n<p>A gradual transition towards a robust security culture signifies the importance of integrating cybersecurity awareness. As a result, many organizations are now building dedicated board-level cybersecurity committees to better address this growing concern.</p>\n<p>CEOs should consider some key aspects when building a dedicated board-level cybersecurity committee.</p>\n<ul>\n<li><strong>Top-down approach:</strong> A security culture must be driven from the top down, with the CEO and executive team demonstrating a commitment to security. This helps set a strong example for the rest of the organization.</li>\n<li><strong>Incident response plan:</strong> A CEO must approve a comprehensive incident response plan that outlines steps to be taken in case of a security breach, including communication, containment, and recovery.</li>\n</ul>\n<p><a href=\"https://www.loginradius.com/resource/survive-a-cyber-apocalypse\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"GD-Enterprise-RP\"\n        title=\"GD-Enterprise-RP\"\n        src=\"/static/e715168488714a688b8b0b7e8814873a/e5715/GD-Enterprise-RP.png\"\n        srcset=\"/static/e715168488714a688b8b0b7e8814873a/a6d36/GD-Enterprise-RP.png 650w,\n/static/e715168488714a688b8b0b7e8814873a/e5715/GD-Enterprise-RP.png 768w,\n/static/e715168488714a688b8b0b7e8814873a/63ff0/GD-Enterprise-RP.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<ul>\n<li><strong>Review and evaluation:</strong> The committee periodically reviews and evaluates the organization's cybersecurity posture, including the effectiveness of its risk management strategies, incident response plans, and overall security controls.</li>\n</ul>\n<h3 id=\"4-businesses-are-investing-in-customer-iam-solutions\" style=\"position:relative;\"><a href=\"#4-businesses-are-investing-in-customer-iam-solutions\" aria-label=\"4 businesses are investing in customer iam solutions permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. Businesses are investing in customer IAM solutions</h3>\n<p>CIAM (customer identity and access management) is a comprehensive solution that enables organizations to manage customer identities, authenticate users, and control their access to digital resources. As a business facilitator, CIAM ensures compliance and enhances the user experience by streamlining customer login processes and delivering customized services to specific client needs.</p>\n<p>A CEO may address several types of risk in light of business objectives regarding consumer satisfaction. They should consider the following aspects to ensure a successful implementation:</p>\n<ul>\n<li><strong>Scalability and performance:</strong> Choose a CIAM solution that can <a href=\"https://www.loginradius.com/scalability/\">scale with your organization's growth</a> and handle large numbers of customer identities without compromising performance or security.</li>\n<li><strong>Business objectives:</strong> Align CIAM implementation with overall business goals, such as enhancing customer experience, improving security, ensuring compliance, or increasing operational efficiency.</li>\n<li><strong>User experience:</strong> Design user-friendly interfaces and processes that streamline customer registration, <a href=\"https://www.loginradius.com/authentication/\">authentication</a>, and profile management. Consider implementing Single Sign-On (SSO) and social login options for a seamless experience.</li>\n</ul>\n<h3 id=\"5-investment-in-privacy-enhancing-computation-pec-is-rising\" style=\"position:relative;\"><a href=\"#5-investment-in-privacy-enhancing-computation-pec-is-rising\" aria-label=\"5 investment in privacy enhancing computation pec is rising permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5. Investment in privacy-enhancing computation (PEC) is rising</h3>\n<p>Gartner mentions that by 2025, 50% of major enterprises will employ privacy-enhancing computing. This will be done to handle data in untrustworthy environments and multiparty data analytics use cases.</p>\n<p>PEC technologies enable secure data sharing, analysis, and processing while preserving privacy, which is increasingly important in today's data-driven world. </p>\n<p>Implementing PEC requires the CEO's consideration of the following:</p>\n<ul>\n<li><strong>Scalability:</strong> Evaluate PEC solutions' scalability to ensure they accommodate the organization's growing data processing needs without compromising performance or privacy.</li>\n<li><strong>Future-proofing:</strong> CEOs should keep tabs on emerging PEC technologies and industry trends to stay ahead of the curve. This ensures that the organization's privacy measures remain effective and up-to-date.</li>\n<li><strong>Integration:</strong> Assess the ease of integrating PEC technologies into the existing infrastructure, including compatibility with legacy systems and third-party services.</li>\n</ul>\n<h2 id=\"in-conclusion\" style=\"position:relative;\"><a href=\"#in-conclusion\" aria-label=\"in conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>In Conclusion</h2>\n<p>Cybersecurity is no longer just an IT concern but a top strategic priority for every business, regardless of size or industry. As a CEO, staying informed about enterprise-level security trends is critical to protect your organization from potential threats and vulnerabilities. </p>\n<p>Remember, a robust security posture prevents potential attacks and demonstrates to customers, investors, and stakeholders that your organization is committed to ensuring the highest levels of trust and confidence.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"May 17, 2023","updated_date":null,"description":"A gradual transition towards a robust security culture signifies the importance of integrating cybersecurity awareness. As a result, many organizations are now building dedicated board-level cybersecurity committees under the CEO’s wing to better address this growing concern.","title":"Enterprise-Level Security Trends: 5 Things to Know As a CEO","tags":["enterprise level security","cybersecurity","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/dbf1e89f668ba47129456cb6cfc9a2a6/33aa5/ceo-enterprise-security.jpg","srcSet":"/static/dbf1e89f668ba47129456cb6cfc9a2a6/f836f/ceo-enterprise-security.jpg 200w,\n/static/dbf1e89f668ba47129456cb6cfc9a2a6/2244e/ceo-enterprise-security.jpg 400w,\n/static/dbf1e89f668ba47129456cb6cfc9a2a6/33aa5/ceo-enterprise-security.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Lucy Manole","github":null,"avatar":null}}}},{"node":{"excerpt":"Introduction No one enjoys remembering several complex usernames and passwords to get access to different services and applications of a…","fields":{"slug":"/identity/sso-integrations-must-for-online-businesses/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>No one enjoys remembering several complex usernames and passwords to get access to different services and applications of a productivity suite. For this reason, <a href=\"https://www.loginradius.com/single-sign-on/\">Single sign-on</a> (SSO) has become increasingly popular in today’s world. We know that businesses are taking tools like SSO seriously as we see that the access management market size is quickly growing from its <a href=\"https://www.marketsandmarkets.com/Market-Reports/identity-access-management-iam-market-1168.html\">$13.4 billion</a> value in 2022 at an expected CAGR of 13.7%. </p>\n<p>When you value your customers' and employees’ time, they will reciprocate by engaging even more on your platform. The advantage of SSO for businesses operates on a similar principle.</p>\n<h2 id=\"what-is-sso-integration\" style=\"position:relative;\"><a href=\"#what-is-sso-integration\" aria-label=\"what is sso integration permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is SSO Integration?</h2>\n<p>By adopting a single sign-on method, users may log in to a variety of interconnected services with a single set of credentials. After SSO has been implemented, users should only need to log in once to access all of the permitted applications, websites, and data across a company or network of affiliated businesses. </p>\n<p>For example, when a user uses Google, they simply sign in to Gmail, and the sign-in gives them access to all the different Google services, including:</p>\n<ul>\n<li>YouTube</li>\n<li>Google Analytics</li>\n<li>Adsense</li>\n<li>Other Google Apps</li>\n</ul>\n<p>Similarly, when you sign out of one app, it’ll log you out of all the others automatically. </p>\n<h2 id=\"benefits-of-having-sso-integrations-for-your-business\" style=\"position:relative;\"><a href=\"#benefits-of-having-sso-integrations-for-your-business\" aria-label=\"benefits of having sso integrations for your business permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Benefits of Having SSO Integrations for Your Business</h2>\n<p>The primary goal of single sign-on is to enable users to access many applications and services within a secure network with just one set of credentials. So for example, when you use a print on demand website, you will not have to sign in every time on an eCommerce platform to access its services as long as you’re signed in on the website. </p>\n<p>This is convenient for the user since they won't have to sign in as often, and it's safer for the company because there will be fewer instances where a password will be forgotten, stolen, or reused. </p>\n<p>Let’s discuss some major <a href=\"https://www.loginradius.com/blog/identity/benefits-single-sign-on-sso/\">benefits SSO integrations</a> have to offer. </p>\n<h3 id=\"1-better-ux\" style=\"position:relative;\"><a href=\"#1-better-ux\" aria-label=\"1 better ux permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Better UX</h3>\n<p>Since Single Sign-on integration allows business employees and customers to log in just once on a single device, they don’t have to stress about memorizing different passwords. The easy access makes their experience with your business systems much smoother. </p>\n<p>Ever since the pandemic, more and more businesses have been collaborating remotely, which has dramatically increased the use of various apps. A report concluded that most of the departments in a company could be using 40 to 60 applications, and the entire company might be collaborating with over 200 apps. These apps are often used for:</p>\n<ul>\n<li>Content creation</li>\n<li>Communication</li>\n<li>Productivity management</li>\n<li>Networking</li>\n<li>Reporting</li>\n<li>Security</li>\n<li>Sales and Marketing</li>\n</ul>\n<p>Now think, if you were to work with so many different apps, wouldn’t it be a hassle to remember all the passwords and sign-in credentials? With SSO, you can log in just once, and you’ll get automatic access to all the apps.</p>\n<p>Even if you have a small business, such as selling custom posters online, you can still benefit from SSO integration to collaborate with UX agencies, marketers, social media management teams, and other team members.  </p>\n<h3 id=\"2-better-security\" style=\"position:relative;\"><a href=\"#2-better-security\" aria-label=\"2 better security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Better Security</h3>\n<p>Can we feel safe with a single sign-on? If implemented correctly, then sure! When only highly secure software requires the usage of a single, easy-to-remember password, it is far more difficult for hackers to exploit a weakness in the user's credentials. Moreover, threats may be tracked and eradicated without additional concern in the extremely unlikely case of a breach. </p>\n<p>Verizon’s Data Breach Investigations Report 2022 revealed 81% of all hacking events result from weak or stolen passwords. Weak passwords are usually a result of choosing something simple to remember. Additionally, when there are too many passwords to remember, people often use the same password for several platforms. This makes individual credentials prone to the threats of a data breach.</p>\n<p>Users are less likely to experience password fatigue, and hence fewer password resets are required when they are only required to remember one master password as opposed to several app-specific ones. In addition, you reduce the likelihood of users using the same password for several unsecured apps by having them log in just once each day. </p>\n<p><a href=\"https://www.loginradius.com/resource/loginradius-single-sign-on/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"DS-ciam-SSO\"\n        title=\"DS-ciam-SSO\"\n        src=\"/static/93476b7d6cd257f74ac39f36e32ef1b5/e5715/DS-ciam-SSO.png\"\n        srcset=\"/static/93476b7d6cd257f74ac39f36e32ef1b5/a6d36/DS-ciam-SSO.png 650w,\n/static/93476b7d6cd257f74ac39f36e32ef1b5/e5715/DS-ciam-SSO.png 768w,\n/static/93476b7d6cd257f74ac39f36e32ef1b5/81501/DS-ciam-SSO.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h3 id=\"3-fewer-costs\" style=\"position:relative;\"><a href=\"#3-fewer-costs\" aria-label=\"3 fewer costs permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. Fewer Costs</h3>\n<p>Requests for a password reset to the IT department are rather common. According to Gartner, 20%-50% of all queries to IT helpdesks are connected to credentials. Of course, these tickets don't come cheap, either; resetting a single password would cost a business $70. </p>\n<p>Since users are more likely to forget several passwords, SSO reduces the cost of the help desk by just requiring a single password. </p>\n<h3 id=\"4-more-productivity\" style=\"position:relative;\"><a href=\"#4-more-productivity\" aria-label=\"4 more productivity permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. More Productivity</h3>\n<p>Ever since the pandemic, remote working has become more common than ever. Surveys show 8 in 10 people work remotely or in a hybrid setting, and the hybrid model is expected to be adopted by 81% of the workforce by 2024. </p>\n<p>When employees have trouble accessing mission-critical apps outside of the office, it's no wonder that productivity suffers.  As more and more business operations are moved to the cloud, app usage among employees has increased. Having staff remember several login credentials would be an unreasonable strain on the business. The use of single sign-on helps alleviate this mental load. </p>\n<h2 id=\"how-to-integrate-sso-into-your-business\" style=\"position:relative;\"><a href=\"#how-to-integrate-sso-into-your-business\" aria-label=\"how to integrate sso into your business permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How to Integrate SSO into Your Business?</h2>\n<p>The success of any single sign-on (SSO) implementation depends on having a clear plan for identity and access management. Six steps must be followed for a successful SSO implementation in your business as follows:</p>\n<h3 id=\"step-1-review-goals-and-consider-options-for-adopting-single-sign-on\" style=\"position:relative;\"><a href=\"#step-1-review-goals-and-consider-options-for-adopting-single-sign-on\" aria-label=\"step 1 review goals and consider options for adopting single sign on permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Step 1: Review goals and consider options for adopting single sign-on.</h3>\n<p>Every <a href=\"https://www.loginradius.com/blog/identity/what-is-iam/\">identity and access management</a> (IAM) implementation project is a chance to position the business to accommodate future IAM transformation, in addition to achieving particular functional goals like delivering SSO.</p>\n<h3 id=\"step-2-determine-who-will-be-using-the-system-and-what-kind-of-sso-they-will-need-such-as-employees-b2b-partners-and-end-users\" style=\"position:relative;\"><a href=\"#step-2-determine-who-will-be-using-the-system-and-what-kind-of-sso-they-will-need-such-as-employees-b2b-partners-and-end-users\" aria-label=\"step 2 determine who will be using the system and what kind of sso they will need such as employees b2b partners and end users permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Step 2: Determine who will be using the system and what kind of SSO they will need, such as employees, B2B partners, and end users.</h3>\n<p>There is a wide variety of SSO requirements based on its users and their needs. It is often preferable to establish SSO in stages, starting with a smaller selection of users.</p>\n<h3 id=\"step-3-create-a-framework-that-can-handle-sso\" style=\"position:relative;\"><a href=\"#step-3-create-a-framework-that-can-handle-sso\" aria-label=\"step 3 create a framework that can handle sso permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Step 3: Create a framework that can handle SSO.</h3>\n<p>Make a call on whether single sign-on (SSO) software will be hosted in-house, in the cloud via a service like identity and access management as a service (IDaaS), or a combination of the two.</p>\n<h3 id=\"step-4-find-out-what-kind-of-security-measures-are-needed-for-sso-since-the-authentication-of-users-is-an-essential-part-of-single-sign-on\" style=\"position:relative;\"><a href=\"#step-4-find-out-what-kind-of-security-measures-are-needed-for-sso-since-the-authentication-of-users-is-an-essential-part-of-single-sign-on\" aria-label=\"step 4 find out what kind of security measures are needed for sso since the authentication of users is an essential part of single sign on permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Step 4: Find out what kind of security measures are needed for SSO since the authentication of users is an essential part of single sign-on.</h3>\n<p>User authentication in today's world of breaches and attempts at phishing requires a dynamic strategy built on trust.</p>\n<h3 id=\"step-5-check-if-there-are-any-other-requirements-and-make-any-changes-to-the-architecture-as-needed\" style=\"position:relative;\"><a href=\"#step-5-check-if-there-are-any-other-requirements-and-make-any-changes-to-the-architecture-as-needed\" aria-label=\"step 5 check if there are any other requirements and make any changes to the architecture as needed permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Step 5: Check if there are any other requirements and make any changes to the architecture as needed</h3>\n<p>After a broad architectural strategy has been established, it's time to evaluate whether or not Amazon Web Services (AWS), Microsoft Office 365, and API access are necessary for the business in question.</p>\n<h3 id=\"step-6-identify-critical-functionality-and-potential-providers\" style=\"position:relative;\"><a href=\"#step-6-identify-critical-functionality-and-potential-providers\" aria-label=\"step 6 identify critical functionality and potential providers permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Step 6: Identify critical functionality and potential providers.</h3>\n<p>Bridge the divide between the current system and what is needed. <a href=\"https://www.loginradius.com/\">Existing IAM programs</a> can be upgraded to newer, more contemporary ones, or new services or programs might be added to achieve this goal. </p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>Every day, the world of technology gives us new  tools to incorporate into our lives. It's difficult and maybe dangerous to remember different, complicated passwords for every single one of the apps related to your business. However, with single sign-on integration, you can provide your users with streamlined, streamlined, and more secure access to all of your apps and services.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"May 15, 2023","updated_date":null,"description":"The primary goal of single sign-on is to enable users to access many applications with just one set of credentials. This is convenient for the user since they won't have to sign in as often, and it's safer for the company because there will be fewer instances of forgotten passwords.","title":"4 Reasons Why SSO Integrations Are a Must-Have For Online Businesses","tags":["single sign on","identity and access management","data security","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.3333333333333333,"src":"/static/edd5de4aa61ecbc7b17941cbdab28317/33aa5/sso-integration.jpg","srcSet":"/static/edd5de4aa61ecbc7b17941cbdab28317/f836f/sso-integration.jpg 200w,\n/static/edd5de4aa61ecbc7b17941cbdab28317/2244e/sso-integration.jpg 400w,\n/static/edd5de4aa61ecbc7b17941cbdab28317/33aa5/sso-integration.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Linda Gagaine","github":null,"avatar":null}}}},{"node":{"excerpt":"Introduction As we progress in the digital era, our online presence increasingly intertwines with our digital identity. In essence, digital…","fields":{"slug":"/identity/the-dual-nature-of-digital-identity/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>As we progress in the digital era, our online presence increasingly intertwines with our digital identity. In essence, digital identity is the digital representation of our identity in the online world.</p>\n<p>However, digital identity can take on different forms, each with its characteristics, benefits, and risks. Consumer and enterprise identities are commonly used in today's digital landscape. While both share similarities, they also differ in various aspects. </p>\n<p><a href=\"https://www.loginradius.com/blog/growth/how-consumer-identity-influence-brand-recognizability/\">Consumer identity</a> refers to an individual's digital identity used for personal use, such as online shopping, social media, and online gaming. On the other hand, enterprise identity is the digital identity of a company or organization, used primarily for business purposes.</p>\n<p>Let’s dive into the world of digital identity and uncover the importance of securing it in today's ever-evolving technological landscape.</p>\n<h2 id=\"what-is-consumer-identity\" style=\"position:relative;\"><a href=\"#what-is-consumer-identity\" aria-label=\"what is consumer identity permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Consumer Identity?</h2>\n<p>Consumer identity refers to an individual's digital identity used for personal use, such as online shopping, social media, and online gaming. </p>\n<p>Consumers often create digital identities through a self-registration that requires personal information such as name, email, and phone number. This information is used to create a unique identifier or username and password, which are used to access various online services.</p>\n<p>Consumers' digital identities also store personal data such as credit card information, purchase history, and online activity.</p>\n<p>However, consumer identity is more prone to security risks due to the sensitive personal data stored in digital identities. Cybercriminals often target consumers to steal their data, including credit card information and social security numbers, which can lead to identity theft and other types of financial fraud. </p>\n<p>Thus, securing consumer identity through various security measures such as <a href=\"https://www.loginradius.com/multi-factor-authentication/\">multi-factor authentication</a>, encryption, and access control is essential.</p>\n<h2 id=\"what-is-enterprise-identity\" style=\"position:relative;\"><a href=\"#what-is-enterprise-identity\" aria-label=\"what is enterprise identity permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Enterprise Identity?</h2>\n<p>Enterprise identity refers to a company's digital identity used for business purposes, such as employee management, customer relationship management, and financial transactions. </p>\n<p>Enterprise identity is created through an administrator-led process that requires business information such as name, address, and tax identification number. This information is used to create a unique identifier or username and password, which are used to access various business services. </p>\n<p>An enterprise's digital identity also stores business data such as employee information, customer information, and financial transactions. However, <a href=\"https://www.loginradius.com/blog/identity/ciam-role-enterprise-decision-making/\">enterprise identity</a> is more prone to insider threats, which refer to individuals who have access to enterprise data and systems but misuse them for personal gain. </p>\n<p>Insider threats can include employees who steal company data or use company resources for personal gain. Insider threats include contractors or third-party vendors with access to company data and systems.</p>\n<h2 id=\"how-to-secure-digital-identity\" style=\"position:relative;\"><a href=\"#how-to-secure-digital-identity\" aria-label=\"how to secure digital identity permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How to Secure Digital Identity?</h2>\n<p>The security of digital identity is paramount in today's digital landscape, given the growing threat of cyberattacks. </p>\n<p>One effective way to secure digital identity is by implementing a modern customer identity and access management (CIAM) solution. CIAM provides a secure and centralized platform to manage customer identity data, authentication, and authorization. </p>\n<p><a href=\"https://www.loginradius.com/resource/guide-to-modern-customer-identity/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"EB-GD-to-CI\"\n        title=\"EB-GD-to-CI\"\n        src=\"/static/e8ca49370e6ab28514cbd05ef77951af/e5715/EB-GD-to-CI.png\"\n        srcset=\"/static/e8ca49370e6ab28514cbd05ef77951af/a6d36/EB-GD-to-CI.png 650w,\n/static/e8ca49370e6ab28514cbd05ef77951af/e5715/EB-GD-to-CI.png 768w,\n/static/e8ca49370e6ab28514cbd05ef77951af/81501/EB-GD-to-CI.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<p>CIAM helps to prevent data breaches by securing personal data, managing customer identities, and implementing adequate access controls. With CIAM, businesses can ensure that their customers' personal information is secure and that only authorized users can access it. </p>\n<p>In addition, modern CIAM solutions often come equipped with advanced features such as multi-factor authentication, fraud detection, and <a href=\"https://www.loginradius.com/blog/identity/risk-based-authentication/\">risk-based authentication</a>, making it easier to secure digital identities. By leveraging a modern CIAM solution, businesses can ensure their customers' digital identities and protect themselves against cyberattacks.</p>\n<h2 id=\"final-thoughts\" style=\"position:relative;\"><a href=\"#final-thoughts\" aria-label=\"final thoughts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Final Thoughts</h2>\n<p>Digital identity is a critical component of our online presence, and it is essential to secure it properly. Consumer and enterprise identity are two sides of the same coin, with different characteristics and risks.</p>\n<p>Consumers often create digital identities through self-registration, while enterprises create digital identities through an administrator-led process. Consumers' digital identities store personal data, while enterprises' digital identities store business data. </p>\n<p>Consumer identity is more prone to security risks, while enterprise identity is more prone to insider threats. However, both types of digital identity must be secured through access control, two-factor authentication, and encryption to mitigate security risks. As technology advances, the importance of digital identity will only continue to grow, and we must take the necessary steps to ensure its security.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"May 11, 2023","updated_date":null,"description":"The digital era has given rise to the concept of digital identity, the digital representation of our identity online. Consumer and enterprise identities are commonly used in today's digital landscape. In this blog, we dive into the world of digital identity, uncover the importance of securing it, and explore the differences and similarities between consumer and enterprise identity.","title":"Consumer vs. Enterprise: Navigating the Dual Nature of Digital Identity","tags":["digital identity","consumer identity","mfa","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.834862385321101,"src":"/static/cc9ddfc19f8e12f5e5ee8c30fe7fcff9/33aa5/dual-nature-dig-identity.jpg","srcSet":"/static/cc9ddfc19f8e12f5e5ee8c30fe7fcff9/f836f/dual-nature-dig-identity.jpg 200w,\n/static/cc9ddfc19f8e12f5e5ee8c30fe7fcff9/2244e/dual-nature-dig-identity.jpg 400w,\n/static/cc9ddfc19f8e12f5e5ee8c30fe7fcff9/33aa5/dual-nature-dig-identity.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"Introduction In today's digital landscape, identity is a critical aspect of our lives. It influences how we interact with others, how we…","fields":{"slug":"/growth/the-relative-importance-of-customer-identity/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>In today's digital landscape, identity is a critical aspect of our lives. It influences how we interact with others, how we access online resources, and even how we conduct business. </p>\n<p>Undoubtedly, our identity is the foundation upon which much of the digital world is built, and as such, we must understand its relative importance.</p>\n<p>With the proliferation of online platforms, social media, and digital communication, our identities are increasingly spread across multiple channels. This has important implications for how we navigate the digital world, from security and marketing to social connections and the development of a digital society. </p>\n<p>Understanding the significance of <a href=\"https://www.loginradius.com/blog/identity/digital-identity-management/\">identity in the digital age</a> is critical for making informed decisions about how we interact with technology and protect ourselves online. Let’s explore the evolving role of identity in the digital world and its relative importance in today's digital landscape.</p>\n<h2 id=\"the-evolution-of-identity-in-the-digital-age\" style=\"position:relative;\"><a href=\"#the-evolution-of-identity-in-the-digital-age\" aria-label=\"the evolution of identity in the digital age permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Evolution of Identity in the Digital Age</h2>\n<p>In the past, identity was primarily tied to physical forms such as government-issued identification cards and other official documents.</p>\n<p>However, in today's digital age, our identities are spread across multiple platforms, including social media profiles, online banking, email accounts, and more. As a result, understanding the significance of identity in the digital landscape has become increasingly important.</p>\n<h2 id=\"the-role-of-identity-in-digital-security\" style=\"position:relative;\"><a href=\"#the-role-of-identity-in-digital-security\" aria-label=\"the role of identity in digital security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Role of Identity in Digital Security</h2>\n<p>Security is one of the most critical aspects of identity in the digital world. Our identities are often used to authenticate access to sensitive information, such as bank accounts and personal data. </p>\n<p>Strong and <a href=\"https://www.loginradius.com/authentication/\">secure authentication</a> protocols, such as two-factor authentication, are critical to maintaining the security of our online identities. Understanding identity's role in digital security is essential to protecting ourselves against cybercrime and data breaches.</p>\n<h2 id=\"the-significance-of-identity-in-digital-marketing\" style=\"position:relative;\"><a href=\"#the-significance-of-identity-in-digital-marketing\" aria-label=\"the significance of identity in digital marketing permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Significance of Identity in Digital Marketing</h2>\n<p>Another essential aspect of identity in the digital landscape is marketing. Companies use data about their online identities to create targeted advertising campaigns and personalized experiences. </p>\n<p>Companies can tailor their messaging to meet our needs and interests by understanding our identities. This can result in more effective marketing campaigns and <a href=\"https://www.loginradius.com/blog/growth/sign-up-tips-conversion-rate/\">higher conversion rates</a>.</p>\n<h2 id=\"the-impact-of-identity-on-social-media\" style=\"position:relative;\"><a href=\"#the-impact-of-identity-on-social-media\" aria-label=\"the impact of identity on social media permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Impact of Identity on Social Media</h2>\n<p>Social media platforms have become a primary way to express our identities and connect with others. Our online identities can shape how others perceive us and impact our offline relationships. </p>\n<p>Understanding the impact of identity on social media can help us navigate these platforms in a way that aligns with our values and goals. This includes being mindful of the information we share, the people we connect with, and the communities we participate in.</p>\n<p><a href=\"https://www.loginradius.com/resource/loginradius-ciam-social-login/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"DS-Product-Social-Login\"\n        title=\"DS-Product-Social-Login\"\n        src=\"/static/f2945ee3c14ddb03e7f77a5db0f15b1f/e5715/DS-Product-Social-Login.png\"\n        srcset=\"/static/f2945ee3c14ddb03e7f77a5db0f15b1f/a6d36/DS-Product-Social-Login.png 650w,\n/static/f2945ee3c14ddb03e7f77a5db0f15b1f/e5715/DS-Product-Social-Login.png 768w,\n/static/f2945ee3c14ddb03e7f77a5db0f15b1f/63ff0/DS-Product-Social-Login.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h2 id=\"identity-and-the-development-of-a-digital-society\" style=\"position:relative;\"><a href=\"#identity-and-the-development-of-a-digital-society\" aria-label=\"identity and the development of a digital society permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Identity and the Development of a Digital Society</h2>\n<p>Our digital identities become more important as we increasingly rely on digital platforms for communication, education, and commerce. </p>\n<p>By understanding our online identities, we can better participate in the digital world and leverage its benefits to improve our lives. This includes being aware of the impact of our digital footprints, the importance of data privacy, and the role of identity in shaping the future of technology.</p>\n<h2 id=\"navigating-the-digital-landscape-with-a-strong-identity\" style=\"position:relative;\"><a href=\"#navigating-the-digital-landscape-with-a-strong-identity\" aria-label=\"navigating the digital landscape with a strong identity permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Navigating the Digital Landscape with a Strong Identity</h2>\n<p>A strong and secure online identity is crucial to navigating the digital landscape effectively. Protecting our online identities makes us feel more confident and secure in our digital interactions. This includes using secure passwords, enabling <a href=\"https://www.loginradius.com/multi-factor-authentication/\">multi-factor authentication</a>, and being mindful of the information we share online.</p>\n<h2 id=\"the-future-of-identity-in-the-digital-world\" style=\"position:relative;\"><a href=\"#the-future-of-identity-in-the-digital-world\" aria-label=\"the future of identity in the digital world permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Future of Identity in the Digital World</h2>\n<p>As technology continues to evolve, the significance of identity in the digital world is likely to grow even further. This includes the development of new authentication protocols, the expansion of personalized marketing, and the continued impact of social media on our identities. By staying informed about these developments, we can continue to navigate the digital landscape effectively and make the most of the opportunities it provides.</p>\n<h2 id=\"to-conclude\" style=\"position:relative;\"><a href=\"#to-conclude\" aria-label=\"to conclude permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>To Conclude</h2>\n<p>Understanding the significance of identity in the digital world is crucial for navigating the digital landscape effectively, from security to marketing to social connections. </p>\n<p>By taking steps to protect and leverage our identities, we can make the most of the benefits technology offers. As we continue integrating technology into our lives, the importance of identity will only continue to grow.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-Consultation\"\n        title=\"book-a-demo-Consultation\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"May 05, 2023","updated_date":null,"description":"With the rapid growth of online platforms and digital communication, our identities are more important than ever. Let’s examine how our identities have evolved in the digital age and explore their relative role in shaping our online experiences.","title":"Exploring the Relative Importance of Identity in Today’s Digital Landscape","tags":["digital identity","authentication","identity management","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7391304347826086,"src":"/static/1313069541c5d0f2d9459a5a5341e25d/33aa5/importance-of-customer-identity.jpg","srcSet":"/static/1313069541c5d0f2d9459a5a5341e25d/f836f/importance-of-customer-identity.jpg 200w,\n/static/1313069541c5d0f2d9459a5a5341e25d/2244e/importance-of-customer-identity.jpg 400w,\n/static/1313069541c5d0f2d9459a5a5341e25d/33aa5/importance-of-customer-identity.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Vishal Sharma","github":null,"avatar":null}}}},{"node":{"excerpt":"Introduction We are pleased to present our annual Consumer Digital Identity Trend Report 2023, the ultimate guide to navigating digital…","fields":{"slug":"/identity/loginradius-consumer-digital-identity-report-2023/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>We are pleased to present our annual <strong><a href=\"https://www.loginradius.com/resource/consumer-digital-identity-trend-report-2023\">Consumer Digital Identity Trend Report 2023</a></strong>, the ultimate guide to navigating digital consumer identity's complex and ever-evolving landscape.</p>\n<p>We've surveyed over 500 brands and a whopping 1.17 billion users from the LoginRadius Identity Platform to bring you an in-depth analysis of the consumer data market. </p>\n<p>This report offers valuable insights and industry-standard performance benchmarks ranging from consumer behavior and authentication methods to identity verification and IT requirements. It is an essential resource for business leaders, marketers, and IT professionals who want to stay ahead of the curve in the digital era.</p>\n<p>Discover the latest changes in consumer behavior and how they will impact business practices and IT requirements. Let’s explore 2023 trends in identity landscape.</p>\n<h2 id=\"rich-customer-authentication-experience-is-pivotal-for-more-conversions\" style=\"position:relative;\"><a href=\"#rich-customer-authentication-experience-is-pivotal-for-more-conversions\" aria-label=\"rich customer authentication experience is pivotal for more conversions permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Rich Customer Authentication Experience is Pivotal for More Conversions</h2>\n<p>According to our Consumer Identity Trend Report 2023, providing a rich and seamless authentication experience to customers is crucial for <a href=\"https://www.loginradius.com/blog/growth/authentication-tools-boost-sales/\">driving conversions</a>. </p>\n<p>Consumers today expect convenient and secure ways to prove their identity, and businesses that fail to meet these expectations risk losing out on potential sales. </p>\n<p>The report shows that businesses that offer passwordless login or multi-factor authentication via email, SMS, or social login have seen a significant increase in conversions. </p>\n<p>Additionally, implementing these authentication methods can help businesses mitigate the risk of identity theft and fraud. By providing a frictionless authentication experience, businesses can enhance the customer journey, increase customer loyalty, and ultimately drive business growth.</p>\n<p><a href=\"https://www.loginradius.com/resource/consumer-digital-identity-trend-report-2023\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"RP-Industry-Report-2023\"\n        title=\"RP-Industry-Report-2023\"\n        src=\"/static/023ecd417b25b0a9cf800d520e583a5b/e5715/RP-Industry-Report-2023.png\"\n        srcset=\"/static/023ecd417b25b0a9cf800d520e583a5b/a6d36/RP-Industry-Report-2023.png 650w,\n/static/023ecd417b25b0a9cf800d520e583a5b/e5715/RP-Industry-Report-2023.png 768w,\n/static/023ecd417b25b0a9cf800d520e583a5b/81501/RP-Industry-Report-2023.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h2 id=\"key-highlights-of-the-consumer-identity-report-2023\" style=\"position:relative;\"><a href=\"#key-highlights-of-the-consumer-identity-report-2023\" aria-label=\"key highlights of the consumer identity report 2023 permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Key Highlights of the Consumer Identity Report 2023</h2>\n<p>As a leading provider of <a href=\"https://www.loginradius.com/blog/identity/customer-identity-and-access-management/\">Customer Identity and Access Management</a> solutions, we take great pride in our ability to gather and analyze data globally. Our global digital identity analysis of our customer base over the past year has revealed valuable insights, which are as follows:</p>\n<ul>\n<li><strong>95.82%</strong> of companies offer standard login using an email ID</li>\n<li>Of the customers that use passwordless login, <strong>87.59%</strong> prefer to log in with their email address</li>\n<li><strong>51.39%</strong> of companies do not offer MFA, but <strong>48.61%</strong> do.</li>\n</ul>\n<p>Some more findings of the report have been outlined in the infographic below.</p>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 718.1538461538462%; position: relative; bottom: 0; left: 0; background-image: 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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"Infographic-IR-2023\"\n        title=\"Infographic-IR-2023\"\n        src=\"/static/f22102a72ddc1a8a65987b97d393dc4b/e5715/Infographic-IR-2023.png\"\n        srcset=\"/static/f22102a72ddc1a8a65987b97d393dc4b/a6d36/Infographic-IR-2023.png 650w,\n/static/f22102a72ddc1a8a65987b97d393dc4b/e5715/Infographic-IR-2023.png 768w,\n/static/f22102a72ddc1a8a65987b97d393dc4b/7a4b2/Infographic-IR-2023.png 1240w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<p>Overall, the CIAM trend report highlights the following:</p>\n<ul>\n<li>The preferable login methods by end-users.</li>\n<li>The preferable verification process.</li>\n<li>The performance benchmarks for identity management platforms.</li>\n</ul>\n<h2 id=\"looking-ahead\" style=\"position:relative;\"><a href=\"#looking-ahead\" aria-label=\"looking ahead permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Looking Ahead</h2>\n<p>Companies can gain a significant advantage in the current digital identity market by adopting a strategic approach to customer identity management. </p>\n<p>The LoginRadius Consumer Identity Trend Report 2023 highlights the importance of treating CIAM as a critical business process rather than mere operational activity. By doing so, businesses can operate more efficiently, enjoy lower customer acquisition and support costs, and increase customer retention rates. </p>\n<p>The findings of this report are essential for those seeking to enhance their customer experience and improve their overall bottom line in the ever-expanding digital identity solutions market.</p>\n<p><strong><a href=\"https://www.loginradius.com/resource/consumer-digital-identity-trend-report-2023\">Download your complimentary copy</a></strong> of the report today and stay ahead of the curve in the ever-evolving future of digital identity management. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-Consultation\"\n        title=\"book-a-demo-Consultation\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"May 04, 2023","updated_date":null,"description":"LoginRadius has conducted a comprehensive analysis of its global customer base over the past year. The result is an annual report on Consumer Identity Trends for 2023, which showcases over 40 unique insights and observations.","title":"LoginRadius Releases Consumer Identity Trend Report 2023, Highlights The Future of Customer Identity","tags":["industry-news","consumer-identity","identity-trends","digital-identity"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.408450704225352,"src":"/static/9ff82ab622b3360de163445808f1029b/0756a/consumer-identity-trends-report-2023.png","srcSet":"/static/9ff82ab622b3360de163445808f1029b/69585/consumer-identity-trends-report-2023.png 200w,\n/static/9ff82ab622b3360de163445808f1029b/497c6/consumer-identity-trends-report-2023.png 400w,\n/static/9ff82ab622b3360de163445808f1029b/0756a/consumer-identity-trends-report-2023.png 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"Introduction We’re in an era where our digital identity unlocks the doors of possibilities in the ever-expanding modern digital world. And…","fields":{"slug":"/growth/maximize-roi-of-your-identity-projects/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>We’re in an era where our digital identity unlocks the doors of possibilities in the ever-expanding modern digital world. And when it comes to handling digital identities, things become pretty sensitive for businesses. </p>\n<p>Whether in an OTT business or retail e-commerce, managing your customers’ digital identities securely without hampering user experience is an uphill battle. </p>\n<p>Since many aspects may contribute to the overall success of an online business, deploying a robust identity project shouldn’t be ignored. Identity projects are a critical component of any organization's digital strategy. They are designed to provide a seamless and <a href=\"https://www.loginradius.com/blog/growth/4-tips-secure-frictionless-ux/\">secure user experience</a> while safeguarding sensitive information.</p>\n<p>However, identity management projects can be costly and time-consuming, making maximizing the return on investment (ROI) essential. Let’s discuss how you can unleash the power of your identity projects and maximize your ROI.</p>\n<h2 id=\"5-tips-to-maximize-the-roi-of-your-identity-projects\" style=\"position:relative;\"><a href=\"#5-tips-to-maximize-the-roi-of-your-identity-projects\" aria-label=\"5 tips to maximize the roi of your identity projects permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5 Tips To Maximize The ROI Of Your Identity Projects</h2>\n<h3 id=\"1-define-your-goals\" style=\"position:relative;\"><a href=\"#1-define-your-goals\" aria-label=\"1 define your goals permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Define Your Goals</h3>\n<p>To maximize ROI, you must start with a clear understanding of your goals. Identify what you want to achieve with your identity projects. </p>\n<p>For instance, you might want to improve user experience, reduce fraud, or increase productivity. Most businesses compromise user experience for security. At the same time, others may ignore security for user experience. For instance, you might want to improve user experience, reduce fraud, or increase productivity. </p>\n<p>However, a <a href=\"https://www.loginradius.com/blog/growth/grow-business-with-right-identity-strategy/\">good identity strategy</a> can help create a perfect symphony between user experience and security. Hence, you must define the goals well before considering your identity security. </p>\n<p>Once you have established your goals, you can develop a roadmap.</p>\n<h3 id=\"2-align-your-identity-projects-with-business-objectives\" style=\"position:relative;\"><a href=\"#2-align-your-identity-projects-with-business-objectives\" aria-label=\"2 align your identity projects with business objectives permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Align Your Identity Projects with Business Objectives</h3>\n<p>It's essential to align your identity projects with your organization's broader business objectives. For example, if your company is focused on increasing revenue, then your identity projects should be designed to enhance customer experience and <a href=\"https://www.loginradius.com/blog/growth/ciam-prevents-abandoned-carts/\">reduce cart abandonment</a> rates. </p>\n<p>Similarly, if your company wants to cut costs, consider implementing an identity solution that reduces manual data entry and improves accuracy.</p>\n<h3 id=\"3-choose-the-right-identity-solution\" style=\"position:relative;\"><a href=\"#3-choose-the-right-identity-solution\" aria-label=\"3 choose the right identity solution permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. Choose the Right Identity Solution</h3>\n<p>You must choose the right identity solution for your organization to maximize ROI. Several types of identity solutions are available, including single sign-on (SSO), multi-factor authentication (MFA), and <a href=\"https://www.loginradius.com/passwordless-login/\">passwordless authentication</a>. </p>\n<p>Depending on your needs, you should consider implementing one or more of these solutions. For instance, if you want to improve user experience, you might consider implementing SSO, which allows users to access multiple applications with a single set of credentials.</p>\n<p>On the other hand, if you want to increase security, you might consider implementing MFA or passwordless authentication.</p>\n<p>And if you wish to create a perfect balance between user experience and security, you can choose a cutting–edge customer identity and access management solution like LoginRadius. </p>\n<p>LoginRadius CIAM helps businesses reinforce their identity strategy by offering the highest level of customer and business information security level while maintaining a seamless user experience across multiple channels. </p>\n<p><a href=\"https://www.loginradius.com/resource/the-enterprise-buyers-guide-to-consumer-identity/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"EB-GD-to-CI\"\n        title=\"EB-GD-to-CI\"\n        src=\"/static/20d4d692311e00af743dfc1ffebe90b0/e5715/EB-GD-to-CI.png\"\n        srcset=\"/static/20d4d692311e00af743dfc1ffebe90b0/a6d36/EB-GD-to-CI.png 650w,\n/static/20d4d692311e00af743dfc1ffebe90b0/e5715/EB-GD-to-CI.png 768w,\n/static/20d4d692311e00af743dfc1ffebe90b0/81501/EB-GD-to-CI.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h3 id=\"4-focus-on-user-adoption\" style=\"position:relative;\"><a href=\"#4-focus-on-user-adoption\" aria-label=\"4 focus on user adoption permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. Focus on User Adoption</h3>\n<p>To maximize ROI, it's essential to focus on user adoption. Even the most advanced identity solution will only deliver ROI if users adopt it. </p>\n<p>You must ensure that your identity solution is user-friendly, easy to understand and that users receive adequate training. Consider implementing a user adoption strategy that includes incentives, rewards, or gamification to encourage users to adopt the solution.</p>\n<h3 id=\"5-monitor-and-optimize\" style=\"position:relative;\"><a href=\"#5-monitor-and-optimize\" aria-label=\"5 monitor and optimize permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5. Monitor and Optimize</h3>\n<p>You must continually monitor your identity solution's performance. Identify key performance indicators (KPIs) such as adoption rates, user satisfaction, and security metrics, and track them regularly. </p>\n<p>A robust CIAM like <a href=\"https://www.loginradius.com/\">LoginRadius</a> would help you monitor and optimize your KPIs that further thrive business growth. </p>\n<p>It will also help you identify areas where you can optimize and improve your solution, maximizing ROI.</p>\n<h2 id=\"to-conclude\" style=\"position:relative;\"><a href=\"#to-conclude\" aria-label=\"to conclude permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>To Conclude</h2>\n<p>In today's digital age, managing digital identities securely is critical for businesses across various industries. Implementing an identity project can be costly and time-consuming, making it essential to maximize ROI. </p>\n<p>By defining clear goals, aligning identity projects with business objectives, choosing the right identity solution, focusing on user adoption, and monitoring performance, businesses can unleash the full potential of their identity projects. </p>\n<p>A customer identity and access management solution like LoginRadius can help businesses perfectly balance user experience and security, thereby maximizing their ROI. </p>\n<p>By following these guidelines, businesses can reap the benefits of their identity projects, including improved user experience, reduced fraud, increased productivity, and enhanced customer satisfaction.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-Consultation\"\n        title=\"book-a-demo-Consultation\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"April 25, 2023","updated_date":null,"description":"In today's digital age, managing digital identities securely is critical for businesses across various industries. Implementing an identity project can be costly and time-consuming, making it essential to maximize ROI. By defining clear goals, and monitoring performances, businesses can unleash the full potential of their identity projects.","title":"Unleash the Power of Your Identity Projects: A Guide to Maximizing ROI","tags":["digital identity","roi","identity management","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.8018018018018018,"src":"/static/7cc4330c07a72e6eb32a3fa963168af9/33aa5/maximize-roi.jpg","srcSet":"/static/7cc4330c07a72e6eb32a3fa963168af9/f836f/maximize-roi.jpg 200w,\n/static/7cc4330c07a72e6eb32a3fa963168af9/2244e/maximize-roi.jpg 400w,\n/static/7cc4330c07a72e6eb32a3fa963168af9/33aa5/maximize-roi.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}}]},"markdownRemark":{"excerpt":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards…","fields":{"slug":"/identity/developer-first-identity-provider-loginradius/"},"html":"<p>Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.</p>\n<p>We’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the <a href=\"https://www.loginradius.com/\">LoginRadius website</a>—to be faster, more intuitive, and developer-first in every way.</p>\n<p>The goal? Having them spend less time searching and more time building.</p>\n<h2 id=\"whats-new-and-improved-on-the-loginradius-website\" style=\"position:relative;\"><a href=\"#whats-new-and-improved-on-the-loginradius-website\" aria-label=\"whats new and improved on the loginradius website permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What’s New and Improved on the LoginRadius Website?</h2>\n<p>LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.</p>\n<p>Here’s a closer look at what’s new and why it’s important:</p>\n<h3 id=\"a-developer-friendly-dark-theme\" style=\"position:relative;\"><a href=\"#a-developer-friendly-dark-theme\" aria-label=\"a developer friendly dark theme permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>A Developer-Friendly Dark Theme</h3>\n<p><img src=\"/f46881583c7518a93bb24e94c32320de/a-developer-friendly-dark-theme.webp\" alt=\"This image shows how LoginRadius offers several authentication methods like traditional login, social login, passwordless login, passkeys and more in a dark mode.\">    </p>\n<p>Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.</p>\n<p>The new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.</p>\n<p>So, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.</p>\n<h3 id=\"clear-categorization-for-loginradius-capabilities\" style=\"position:relative;\"><a href=\"#clear-categorization-for-loginradius-capabilities\" aria-label=\"clear categorization for loginradius capabilities permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Clear Categorization for LoginRadius Capabilities</h3>\n<p><img src=\"/e5358b82be414940f3fb146013845933/capabilities.webp\" alt=\"This image shows a breakdown of all the LoginRadius CIAM capabilities, including authentication, security, UX, scalability and multi-brand management.\"></p>\n<p>We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:</p>\n<ul>\n<li>Authentication: Easily understand <a href=\"https://www.loginradius.com/blog/identity/authentication-option-for-your-product/\">how to choose the right login method</a>, from traditional passwords and OTPs to social login, federated SSO, and passkeys with few lines of code.</li>\n<li>Security: Implement no-code security features like bot detection, IP throttling, breached password alerts, DDoS protection, and adaptive MFA to safeguard user accounts.</li>\n<li>User Experience: Leverage AI builder, hosted pages, and drag-and-drop workflows to create smooth, branded sign-up and login experiences.</li>\n<li>High Performance &#x26; Scalability: Confidently scale with sub-100ms API response times, 100% uptime, 240K+ RPS, and 28+ global data center regions.</li>\n<li>Multi-Brand Management: Efficiently manage multiple identity apps, choosing isolated or shared data stores based on your brand’s unique needs.</li>\n</ul>\n<p>This structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.</p>\n<h3 id=\"developer-first-navigation\" style=\"position:relative;\"><a href=\"#developer-first-navigation\" aria-label=\"developer first navigation permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Developer-First Navigation</h3>\n<p><img src=\"/a8c155c2b6faf3d5f4b4de4e2b14d763/developers-menu.webp\" alt=\"This image shows the LoginRadius menu bar, highlighting the developer dropdown.\">   </p>\n<p>We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.</p>\n<p>The new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.</p>\n<h3 id=\"quick-understanding-of-integration-benefits\" style=\"position:relative;\"><a href=\"#quick-understanding-of-integration-benefits\" aria-label=\"quick understanding of integration benefits permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Quick Understanding of Integration Benefits</h3>\n<p><img src=\"/b2f9a964a2da0ea83e2f8596b833bba7/we-support-your-tech-stack.webp\" alt=\"This image shows a list of popular programming languages and frameworks offered by LoginRadius.\"></p>\n<p>Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.</p>\n<p>Our platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.</p>\n<h2 id=\"over-to-you-now\" style=\"position:relative;\"><a href=\"#over-to-you-now\" aria-label=\"over to you now permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Over to You Now!</h2>\n<p>Check out our <a href=\"https://www.loginradius.com/\">revamped LoginRadius website</a> and see how the improved experience makes it easier to build, scale, and secure your applications.</p>\n<p>Do not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!</p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"February 21, 2025","updated_date":null,"description":"LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve redesigned our website interface, making navigation more intuitive and reassuring that essential resources are easily accessible.","title":"Revamped & Ready: Introducing the New Developer-First LoginRadius Website","tags":["Developer tools","API","Identity Management","User Authentication"],"pinned":true,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7857142857142858,"src":"/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp","srcSet":"/static/80b4e4fbe176a10a327d273504607f32/61e93/hero-section.webp 200w,\n/static/80b4e4fbe176a10a327d273504607f32/1f5c5/hero-section.webp 400w,\n/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp 800w,\n/static/80b4e4fbe176a10a327d273504607f32/99238/hero-section.webp 1200w,\n/static/80b4e4fbe176a10a327d273504607f32/7c22d/hero-section.webp 1600w,\n/static/80b4e4fbe176a10a327d273504607f32/1258b/hero-section.webp 2732w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},"pageContext":{"limit":6,"skip":138,"currentPage":24,"type":"///","numPages":161,"pinned":"ee8a4479-3471-53b1-bf62-d0d8dc3faaeb"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}