{"componentChunkName":"component---src-templates-blog-list-template-js","path":"/33","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"excerpt":"Introduction Cybersecurity has been the biggest priority for businesses for years. And in a post-COVID world, many organizations have…","fields":{"slug":"/identity/what-is-a-2fa-bypass-attack/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>Cybersecurity has been the biggest priority for businesses for years. And in a post-COVID world, many organizations have reinforced their overall cybersecurity hygiene. </p>\n<p>However, cybercriminals are working to compromise weak defense lines, especially in newly-adopted remote-working environments. Hence, increasing the overall threat vector in the digital world. </p>\n<p>And one new threat, i.e., the 2FA bypass attack, is creating severe challenges for organizations embarking on a digital transformation journey. </p>\n<p>2FA bypass attacks are cyberattacks intended for <a href=\"https://www.loginradius.com/blog/identity/corporate-account-takeover-attacks/\">account takeover</a> when hackers have already accessed the credentials of a particular account, and they bypass the second layer of authentication in several ways. </p>\n<p>2FA bypass attacks aren’t uncommon these days, and every organization is putting its best efforts into mitigating the chances of a compromised user/client account. </p>\n<p>Let’s understand the aspects associated with 2FA bypass attacks and how businesses can shield themselves from the growing  number of threats. </p>\n<h2 id=\"what-is-a-2fa-bypass-attack-how-can-it-adversely-impact-your-business\" style=\"position:relative;\"><a href=\"#what-is-a-2fa-bypass-attack-how-can-it-adversely-impact-your-business\" aria-label=\"what is a 2fa bypass attack how can it adversely impact your business permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is a 2FA bypass Attack? How Can it Adversely Impact Your Business?</h2>\n<p>2FA bypass attacks are cyberattacks resulting from compromised credentials and compromised additional layers of authentication, including <a href=\"https://www.loginradius.com/resource/passwordless-login-magic-link-otp-datasheet\">SMS-based OTP authentication</a> and email authentication. </p>\n<p>Many businesses face financial and reputational damages when their users’ or employees’ accounts are compromised due to 2FA bypassing. </p>\n<p>Cybercriminals attack weak defense systems once they have acquired the user ID and password and then initiate a process to bypass the second layer of authentication.</p>\n<p>If you’re not careful about protecting your data from such attacks, there could be dire consequences for your business and your customers’ safety.</p>\n<p>For example, hackers might use stolen user credentials to access confidential information about employees or clients; this could lead to financial loss for businesses or identity theft for customers.</p>\n<p>Hackers may also use stolen credentials to create fake accounts on social media platforms like Facebook or Twitter; this could lead to reputation loss for businesses and cyberbullying or harassment of customers by selling their details on the dark web. </p>\n<h2 id=\"types-of-2fa-bypass-attacks\" style=\"position:relative;\"><a href=\"#types-of-2fa-bypass-attacks\" aria-label=\"types of 2fa bypass attacks permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Types of 2FA Bypass Attacks</h2>\n<h3 id=\"1-sms-based-attacks\" style=\"position:relative;\"><a href=\"#1-sms-based-attacks\" aria-label=\"1 sms based attacks permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. SMS-based attacks</h3>\n<p>An SMS-based attack could either be initiated by a SIM swap or interception of the SS7 network. And this SS7 protocol is quite a common choice within most network providers and can be quickly exploited since it has several security flaws. </p>\n<p>It allows attackers to intercept text messages containing OTPs sent by users. There are various ways to do it: hacking into mobile networks or intercepting them during transit. This can happen if your mobile provider has been compromised or an attacker has gained access to your phone number through social engineering tactics like SIM swaps.</p>\n<h3 id=\"2-duplicate-code-generator-attacks\" style=\"position:relative;\"><a href=\"#2-duplicate-code-generator-attacks\" aria-label=\"2 duplicate code generator attacks permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#2. Duplicate code-generator attacks</h3>\n<p>These kinds of attacks are intended to exploit multi-factor authentication. Hence, when a user receives an OTP, hackers may alter the seed value generated by the authentication mechanism to create a duplicate OTP. </p>\n<p>Also, various fake applications are available in the market, leveraging phishing practices and generating codes or accessing the codes sent on the user’s smartphone. And minor negligence while analyzing these apps could lead to a greater security risk. </p>\n<h3 id=\"3-man-in-the-middle-attacks\" style=\"position:relative;\"><a href=\"#3-man-in-the-middle-attacks\" aria-label=\"3 man in the middle attacks permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#3. Man-in-the-middle attacks</h3>\n<p>A <a href=\"https://www.loginradius.com/blog/engineering/top-cyber-threats-in-2022/\">man-in-the-middle</a> (MiTM) attack occurs when an attacker intercepts and distributes messages between two participants who think they are interacting directly and securely. </p>\n<p>Participants who send emails, instant messages, or video conferencing are unaware that an attacker has inserted themselves into the conversation and is collecting and manipulating their information.</p>\n<p>These kinds of attacks may affect the privacy of a user/employee and may result in fatal consequences. </p>\n<h2 id=\"how-risk-based-authentication-rba-works-best-for-2fa-bypass-attacks\" style=\"position:relative;\"><a href=\"#how-risk-based-authentication-rba-works-best-for-2fa-bypass-attacks\" aria-label=\"how risk based authentication rba works best for 2fa bypass attacks permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How Risk-Based Authentication (RBA) Works Best for 2FA Bypass Attacks?</h2>\n<p>Risk-based authentication (RBA), also called adaptive authentication, monitors consumers’ identity and access using stringent rules. The objective is to authenticate a user profile before allowing access to ensure it is not a threat. These restrictions become more stringent with increasing risks.</p>\n<p><a href=\"https://www.loginradius.com/resource/an-enterprises-guide-to-risk-based-authentication/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"GD-to-RBA\"\n        title=\"GD-to-RBA\"\n        src=\"/static/d57f9c65049003fa8427fb6d0893f180/e5715/GD-to-RBA.png\"\n        srcset=\"/static/d57f9c65049003fa8427fb6d0893f180/a6d36/GD-to-RBA.png 650w,\n/static/d57f9c65049003fa8427fb6d0893f180/e5715/GD-to-RBA.png 768w,\n/static/d57f9c65049003fa8427fb6d0893f180/81501/GD-to-RBA.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<p>Risk-based authentication works on a model that requires permission and response. A user asks for permission to access a file or software. In response, the file or software responds by presenting options to log in using an ID and password or sending mail or OTP to a registered contact number.</p>\n<h2 id=\"in-conclusion\" style=\"position:relative;\"><a href=\"#in-conclusion\" aria-label=\"in conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>In Conclusion</h2>\n<p>With the growing threat vector and an increasing number of cyberattacks through 2FA bypass, brands must ensure their overall cybersecurity posture is potent enough to handle a threat. </p>\n<p>Also, with robust security mechanisms, including risk-based authentication, businesses can stay assured and protected against any multi-factor bypass attacks. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"November 04, 2022","updated_date":null,"description":"2FA bypass attacks are cyberattacks intended for account takeover when hackers have already accessed the credentials of a particular account, and they bypass the second layer of authentication in several ways. This post covers how businesses can shield themselves from the growing number of such threats.","title":"2FA Bypass Attacks- Everything You Should Know","tags":["2fa bypass","cyberattacks","risk based authentication"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.8867924528301887,"src":"/static/734d39c3ae69030706a6ae90cf8bba1b/33aa5/2fa-bypass.jpg","srcSet":"/static/734d39c3ae69030706a6ae90cf8bba1b/f836f/2fa-bypass.jpg 200w,\n/static/734d39c3ae69030706a6ae90cf8bba1b/2244e/2fa-bypass.jpg 400w,\n/static/734d39c3ae69030706a6ae90cf8bba1b/33aa5/2fa-bypass.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"Introduction Gone are the days when investing in data privacy and security were viewed strictly as the cost of reducing data breaches and…","fields":{"slug":"/growth/what-is-digital-privacy/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>Gone are the days when investing in data privacy and security were viewed strictly as the cost of reducing data breaches and privacy threats; many CISOs now see it through the lens of innovation and opportunity. </p>\n<p>A <a href=\"https://www.fticonsulting.com/about/newsroom/press-releases/new-fti-consulting-survey-reveals-leading-corporate-data-privacy-risks-priorities-and-change-initiatives\">survey by FTI Consulting shows</a> that 75% of organizations have made significant changes to their data privacy programs. This is a number that’s expected to surge in 2022 and beyond. </p>\n<p>Moreover, global spending on information security and risk management services is forecasted to grow at 12.4% to reach $150.4 billion in 2021. It is primarily because organizations today are more open to investing heavily in reinventing their cybersecurity infrastructure. </p>\n<p>However, the accelerated pace of rethinking cybersecurity infrastructure doesn’t necessarily indicate a desire to improve threat prevention alone; it also demonstrates that businesses are concerned about delivering value to their customers by building trust. </p>\n<p>Yes, our modern ROI-focused world demands a more sophisticated and mature view of digital privacy to accelerate the growth of a digital business. And this can be achieved by leveraging crucial untouched data to deliver seamless user experiences. </p>\n<p>Whether we talk about <a href=\"https://blog.loginradius.com/identity/5-ways-to-handle-a-data-breach/\">mitigating losses from data thefts</a>, achieving operational efficiency, or increasing customer loyalty, investing in digital privacy has offered new business growth opportunities in the past couple of years. </p>\n<p>As such, it’s vital to understand how businesses can invoke the true potential of digital privacy and the metrics to measure the ROI through digital privacy. </p>\n<p>Let’s hash it out.</p>\n<h2 id=\"what-is-digital-privacy\" style=\"position:relative;\"><a href=\"#what-is-digital-privacy\" aria-label=\"what is digital privacy permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What Is Digital Privacy?</h2>\n<p>Digital privacy is often defined as the level of privacy an individual has regarding their personal information online and in the digital world. When talking about digital privacy in the context of an organization’s cyber security, it’s all about what organizations must do to protect users’ personal and sensitive data in all virtual contexts and situations.</p>\n<p>The concept of digital privacy centers on the fact that professional or personal affairs of collecting information may leave digital footprints. For instance, many users don’t realize that data relating to their identities and internet habits are consistently being monitored, stored, and managed. </p>\n<p>To avoid the misuse of users' personal information and ensure maximum security, certain global data regulation compliances for digital privacy must be met by organizations collecting, storing, processing, and managing users' details online. </p>\n<p>For instance, data protection and privacy regulations, including the European Union’s (EU’s) <a href=\"https://blog.loginradius.com/identity/consent-management/\">General Data Protection Regulation</a> (GDPR) and <a href=\"https://blog.loginradius.com/identity/ccpa-introduction/\">California Consumer Privacy Act</a> (CCPA),  are already becoming more stringent. They demand businesses operating in their region comply with their respective data privacy policies. Failing to abide by these regulations may lead to hefty fines, and customers may also lose trust in the brand. </p>\n<p>Digital privacy protects all the information that exists in digital form and is created or shared while using the internet through any device, including mobile phones and PCs. These types of data include: </p>\n<ul>\n<li>names</li>\n<li>addresses</li>\n<li>contact information</li>\n<li>bank details</li>\n<li>digital photographs</li>\n</ul>\n<p>It’s crucial for businesses that collect user information to secure their customers’ personal information. This can be done, for example, by incorporating robust and compliant security mechanisms, including multi-factor authentication and encryption, both of which add layers to the security of data. </p>\n<p>Multi-factor authentication (MFA) ensures user/customer information isn’t accessed by unauthorized individuals, even if one line of defense (passwords) is compromised. With MFA, users receive a one-time password, typically via email/ SMS text message or push notifications, that they need to enter to authenticate. </p>\n<p>There’s also the angle of using <a href=\"https://www.loginradius.com/passwordless-login/\">passwordless authentication</a>, which helps mitigate the risks associated with password breaches and account takeovers resulting from phishing scams and other credential-based attacks. </p>\n<h2 id=\"business-advantages-of-digital-privacy-beyond-compliance\" style=\"position:relative;\"><a href=\"#business-advantages-of-digital-privacy-beyond-compliance\" aria-label=\"business advantages of digital privacy beyond compliance permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Business Advantages of Digital Privacy Beyond Compliance</h2>\n<p>Businesses operating in different parts of the world couldn’t deny that meeting all the data privacy and security compliances is the toughest nut to crack. And things become quite challenging in an era when data localization is swiftly becoming the first condition to operate in a country, state, or region. </p>\n<p>However, digital privacy has more to offer besides the security and privacy advantages; it navigates overall business success. </p>\n<p><a href=\"https://www.loginradius.com/resource/role-of-data-and-privacy-compliance-in-retail\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"WP-compliance-retailers\"\n        title=\"WP-compliance-retailers\"\n        src=\"/static/8a631cfecd74466c3cfcc0372d8ff482/e5715/WP-compliance-retailers.png\"\n        srcset=\"/static/8a631cfecd74466c3cfcc0372d8ff482/a6d36/WP-compliance-retailers.png 650w,\n/static/8a631cfecd74466c3cfcc0372d8ff482/e5715/WP-compliance-retailers.png 768w,\n/static/8a631cfecd74466c3cfcc0372d8ff482/81501/WP-compliance-retailers.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<p>According to a consumer data protection and privacy survey conducted by <a href=\"https://www.mckinsey.com/business-functions/risk-and-resilience/our-insights/the-consumer-data-opportunity-and-the-privacy-imperative\">McKinsey</a>, half of the respondents agreed that they are most likely to trust a business/organization that asks for only information relevant to its products/services. </p>\n<p>Also, the brands that requested a limited amount of personal information were considered more reliable. These specific markers signal to consumers that an organization is concerned about the privacy of its customers and taking a thoughtful data management approach. </p>\n<p>And the same survey also revealed that half of the consumer respondents trust companies that quickly respond to breaches and hacks or disclose such incidents to the public. </p>\n<p>These practices are crucial for companies since the impact of data/privacy breaches may hamper overall business performance.  In a nutshell, leading brands are now learning that data privacy and protection can create business advantages. </p>\n<h2 id=\"final-thoughts-on-why-digital-privacy-is-integral-to-your-business\" style=\"position:relative;\"><a href=\"#final-thoughts-on-why-digital-privacy-is-integral-to-your-business\" aria-label=\"final thoughts on why digital privacy is integral to your business permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Final Thoughts On Why Digital Privacy Is Integral to Your Business</h2>\n<p>So far, we’ve learned that businesses that don’t prioritize privacy investments lag behind their competitors and are likely to miss opportunities of building customer loyalty and trust. </p>\n<p>Reinventing your organization’s digital privacy policy could do wonders for your brand as it renders returns and helps demonstrate robust accountability and governance to employees, clients, and stakeholders. </p>\n<p>In conclusion, we’ve found that building a foundation of strong digital privacy within your organization:</p>\n<ul>\n<li>Encourages exponential business growth over time </li>\n<li>Ensures your business remains compliant with data privacy and security regulations </li>\n<li>Mitigates the chances of reputational damages (and can increase customer trust)</li>\n<li>Improves lead generation and conversions and ensures returning customers</li>\n<li>Reduces operational costs and improves efficiency</li>\n</ul>\n<p>Brands can’t afford to lose a single customer because of non-compliance issues. Hence, it won’t be a good decision for businesses to miss out on the chance to stay ahead of the competition. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAGCAYAAADDl76dAAAACXBIWXMAAAsSAAALEgHS3X78AAABdElEQVQY002RO0/CUBzFG6PtbZWHCAmRmBB5P8vDII9SSC0omog4oAEGjZMO6OKEuLjoJ2Fx0cSBwUQnXZxcHPwux38LJA7nNvfec8+5v1tOCCiwpbbhye2BxbYgBMtgIRVioDRRsARGXxZUzLlEHmehBaesQ4rrEMPViYf2DR9nDGKkChbVICVqsMt1WJI1sHCFwhUsUIFohJH49TxECvRUjhDW2mAbB5iP6hB8hUkhiRPN5KIZYJdrsEYrcCSpmQqMm6/m9ylUhSulY7N5ivROB3L9GOlGF3Ktbc4zuz341UPw/uIk0ESbBjoSGlYIx8BfzjSwVmyCEYEUUmCPa3Bnd+hwC75yC95S05SxbolU/iEbOCFCpDexEfIioTNCNd6Tp6IlMnNuGeeDe3z//OLx5RWj5zFGT2O8fXxh/P4Ja6w6vSEFCnTIlW2YiDzhzX7ATFKojDlvjpBPcDF4QPdyiG5/iE7/BmfXd+hd3VKpCoG8fzxWw2+c+yTpAAAAAElFTkSuQmCC'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-Consultation\"\n        title=\"book-a-demo-Consultation\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"November 03, 2022","updated_date":null,"description":"Investing in privacy isn’t just a matter of mitigating risks pertaining to data breaches; it’s also about navigating business success by building trust and offering value to customers through enhanced security and protections. Let’s understand how businesses can invoke the true potential of digital privacy.","title":"Decoding the Business Advantage of Digital Privacy for Customers","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":2.127659574468085,"src":"/static/e5ad4ff7d24c4f15e9b0458123c880df/33aa5/digi-privacy.jpg","srcSet":"/static/e5ad4ff7d24c4f15e9b0458123c880df/f836f/digi-privacy.jpg 200w,\n/static/e5ad4ff7d24c4f15e9b0458123c880df/2244e/digi-privacy.jpg 400w,\n/static/e5ad4ff7d24c4f15e9b0458123c880df/33aa5/digi-privacy.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Alok Patidar","github":null,"avatar":null}}}},{"node":{"excerpt":"Introduction Off late, identity and access management have changed the way organizations manage heaps of customer and workforce identities…","fields":{"slug":"/identity/iam-or-ciam-right-call-business-growth/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>Off late, identity and access management have changed the way organizations manage heaps of customer and workforce identities securely and efficiently. </p>\n<p>Whether we talk about organizations utilizing IAMs internally for managing employees’ identities or using the same solution for handling a limited number of customers, the identity management has been an integral part of business growth. </p>\n<p>However, the conventional IAMs aren’t potent enough to handle peak loads, especially when taking millions or billions of customer identities in real time. </p>\n<p>Here’s where the critical role of CIAM (<a href=\"https://blog.loginradius.com/identity/customer-identity-and-access-management/\">customer identity and access management</a>) in customer management comes into play! </p>\n<p>A CIAM can be scaled in real-time depending on the load and number of users accessing the services from a single platform. On the other hand, the traditional IAM can’t deliver results for large-scale deployments. </p>\n<p>Let’s understand why organizations should switch to customer IAM and how it’s helping businesses stay ahead of the curve. </p>\n<h2 id=\"iam-is-it-worth-for-your-businesses-in-2022-and-beyond\" style=\"position:relative;\"><a href=\"#iam-is-it-worth-for-your-businesses-in-2022-and-beyond\" aria-label=\"iam is it worth for your businesses in 2022 and beyond permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>IAM: Is it Worth for Your Businesses in 2022 and Beyond?</h2>\n<p>We’re in a digital-first era where we interact with numerous online platforms daily. Or we can say that multiple applications and media have become integral to our modern lifestyle. </p>\n<p>And hence, we’re always expecting great user experiences reinforced by stringent security since no one would ever wish to sacrifice their identity and personal details. </p>\n<p>The conventional IAM was initially designed to handle a limited number of accounts and users working within an organization. It helped provide secure and restricted access to specific resources based on several parameters. </p>\n<p>However, these services were entirely secure and worked flawlessly within an organization with limited users but needed a great user experience. </p>\n<p>Hence, the exact mechanism for managing many users typically on an online platform won’t work since everyone expects a great user experience, robust security, and accessibility. </p>\n<p>CIAM, on the other hand, delivers exceptional user experience and great accessibility with robust security. Businesses can easily rely on a CIAM when scaling growth by offering a seamless and secure <a href=\"https://blog.loginradius.com/growth/smooth-onboarding-positive-user-impression/\">onboarding experience</a>. </p>\n<p>Let’s understand how a CIAM helps businesses stay ahead of the curve in 2022 and beyond. </p>\n<h3 id=\"1-strengthened-security\" style=\"position:relative;\"><a href=\"#1-strengthened-security\" aria-label=\"1 strengthened security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#1. Strengthened security</h3>\n<p>In an age where sensational hacking and malicious attacks have become the order of the day, enhanced safeguard against ever-looming threats is indispensable.</p>\n<p>By adding multiple layers of shields, new-age CIAM brings into effect strengthened security. Thus, the entire cluster of data remains protected from the prying eyes or, for that matter falling prey to data trackers.</p>\n<h3 id=\"2-strong-privacy-management\" style=\"position:relative;\"><a href=\"#2-strong-privacy-management\" aria-label=\"2 strong privacy management permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#2. Strong privacy management</h3>\n<p>Compliance with local data protection laws can be a chore, especially given their constant evolution. A good customer identity platform should enable you to keep up with local laws anywhere in the world where you do business.</p>\n<p>With country-specific or regional control over storing and managing personal data, you’ll always meet legal requirements, saving you compliance management costs each year.</p>\n<p>These aren’t the only potential costs you can save—legal fees can run high when privacy management fails. </p>\n<p>Presenting customers with easily self-managed privacy choices and a solid privacy policy also shows them that their data is safe and shows your company is competent and professional in handling these issues. This reputation will encourage customer loyalty in the long run.</p>\n<p><a href=\"https://www.loginradius.com/resource/privacy-policy-management-datasheet\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"DS-Priv-Pol-Mgnmnt\"\n        title=\"DS-Priv-Pol-Mgnmnt\"\n        src=\"/static/a515b77e107a163ca5f81996f1ef7bb9/e5715/DS-Priv-Pol-Mgnmnt.png\"\n        srcset=\"/static/a515b77e107a163ca5f81996f1ef7bb9/a6d36/DS-Priv-Pol-Mgnmnt.png 650w,\n/static/a515b77e107a163ca5f81996f1ef7bb9/e5715/DS-Priv-Pol-Mgnmnt.png 768w,\n/static/a515b77e107a163ca5f81996f1ef7bb9/81501/DS-Priv-Pol-Mgnmnt.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h3 id=\"3-scalability-and-uptime\" style=\"position:relative;\"><a href=\"#3-scalability-and-uptime\" aria-label=\"3 scalability and uptime permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#3. Scalability and uptime</h3>\n<p>With just one customer identity management system fully managed for you, reliability is maximized, and the need for resources is kept to a minimum. A centralized login system for all of your apps and services makes it easy to add new services as they come online. </p>\n<p>A cloud implementation can <a href=\"https://www.loginradius.com/blog/identity/handling-scalability-security-loginradius/\">quickly scale up</a> or down depending on your usage, and automated failover can cut downtime to virtually zero.</p>\n<h3 id=\"4-better-customer-experience\" style=\"position:relative;\"><a href=\"#4-better-customer-experience\" aria-label=\"4 better customer experience permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#4. Better customer experience</h3>\n<p>All told, your CIAM platform needs to boost customer experience in every possible way. A reduced initial entry threshold that leverages social login or passwordless login is just the start.</p>\n<p>Advanced analytics, effective self-service options, and integration with all of your customer-facing functions should all work to improve the way customers access your systems. </p>\n<p>And storing everything about one customer in the same place—data, analytics, preferences, and browsing/purchase history—will make it much easier for employees to manage customer accounts. </p>\n<h2 id=\"in-conclusion\" style=\"position:relative;\"><a href=\"#in-conclusion\" aria-label=\"in conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>In Conclusion</h2>\n<p>With increasing customer expectations, businesses need to think out of the box and ensure they offer a great customer experience without compromising security. </p>\n<p>The conventional IAM isn’t the right choice for handling many customers, especially when the peak load changes in real time. </p>\n<p>The aspects mentioned above of leveraging a CIAM shouldn’t be ignored by businesses thinking to accelerate overall growth. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"November 03, 2022","updated_date":null,"description":"A CIAM can be scaled in real-time depending on the load and number of users accessing the services from a single platform. On the other hand, the traditional IAM can’t deliver results for large-scale deployments. Let’s understand why organizations should switch to customer IAM and how it’s helping businesses stay ahead of the curve.","title":"IAM vs. Customer IAM: Understanding the Role of CIAM in Accelerating Business Growth","tags":["iam","ciam","data security","compliance"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":2.5,"src":"/static/578b83efa0e6ae5e5d530ccd7575922c/33aa5/iam-ciam.jpg","srcSet":"/static/578b83efa0e6ae5e5d530ccd7575922c/f836f/iam-ciam.jpg 200w,\n/static/578b83efa0e6ae5e5d530ccd7575922c/2244e/iam-ciam.jpg 400w,\n/static/578b83efa0e6ae5e5d530ccd7575922c/33aa5/iam-ciam.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"Introduction Multi-factor authentication (MFA) has become integral to our modern digital lifestyle. We use it multiple times a day to…","fields":{"slug":"/identity/mfa-fatigue-attacks-cybersec-menace/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>Multi-factor authentication (MFA) has become integral to our modern digital lifestyle. We use it multiple times a day to securely authenticate ourselves on various platforms. </p>\n<p>MFA not only ensures robust authentication security through multiple layers of authentication but eventually offers compliance with various data security and privacy regulations. </p>\n<p>However, <a href=\"https://www.loginradius.com/multi-factor-authentication/\">incorporating MFA</a> was considered the perfect solution to mitigate the risks associated with account takeovers and identity thefts until MFA fatigue attacks targeted businesses. </p>\n<p>MFA fatigue attacks bypass MFA by bombarding a user with multiple login attempts. The account owner accepts the MFA prompt out of desperation or annoyance, leading to an account takeover. </p>\n<p>These kinds of attacks are used globally by hackers that have already gained access to the credentials of an account and then bombard users with MFA requests until they accept the same by mistake. </p>\n<p>Let’s learn more about MFA fatigue attacks and MFA prompt bombing and how organizations can gear themselves to shield against these attacks. </p>\n<h2 id=\"what-is-mfa-fatigue-attack-why-should-businesses-worry-about-it\" style=\"position:relative;\"><a href=\"#what-is-mfa-fatigue-attack-why-should-businesses-worry-about-it\" aria-label=\"what is mfa fatigue attack why should businesses worry about it permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is MFA Fatigue Attack? Why Should Businesses Worry About it?</h2>\n<p>MFA fatigue attack is an attack method used by hackers to target a user once they have compromised their credentials. It targets the human mind by bombarding the user with requests for MFA authentication, in this case through phone calls or text messages. Since we react to these requests by getting annoyed, it’s easier to provide access mistakenly.</p>\n<p>This way, cybercriminals can obtain the credentials of many targets very quickly, as they are bombarded with MFA requests repeatedly until they provide access to their accounts.</p>\n<p>Businesses already leveraging MFA as the standard authentication security mechanism should consider their overall security posture since an MFA fatigue attack could lead to financial and reputational damages. </p>\n<p>On the other hand, organizations collecting heaps of customer information must stay alert. A little loophole in managing customer data could lead to hefty fines due to non-compliance with data and privacy regulations. </p>\n<p>So, what could be the ideal solution to offer secure authentication and mitigate the risks associated with MFA fatigue attacks? Let’s figure it out. </p>\n<h2 id=\"implementing-risk-based-authentication-rba-for-robust-authentication-security\" style=\"position:relative;\"><a href=\"#implementing-risk-based-authentication-rba-for-robust-authentication-security\" aria-label=\"implementing risk based authentication rba for robust authentication security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Implementing Risk-Based Authentication (RBA) for Robust Authentication Security</h2>\n<p>Nothing beats RBA when it comes to shielding an organization from MFA fatigue attacks. </p>\n<p>Risk-based authentication is a non-static authentication system that considers the profile (IP address, Browser, Physical Location, and so on) of a consumer requesting access to the system to determine the risk profile associated with that action. </p>\n<p>The risk-based implementation allows your application to challenge the consumer for additional credentials only when the risk level is appropriate.</p>\n<p>It is a method of applying various levels of stringency to <a href=\"https://www.loginradius.com/authentication/\">authentication processes</a> based on the likelihood that access to a given system could result in a compromised account. As the level of risk increases, the authentication process becomes more complicated and restrictive.</p>\n<p>Risk-based authentication is an essential security feature because it works in real-time to prevent cyber frauds like accounts getting compromised without causing an inconvenience for legitimate consumers.</p>\n<p><a href=\"https://www.loginradius.com/resource/an-enterprises-guide-to-risk-based-authentication/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"GD-to-RBA\"\n        title=\"GD-to-RBA\"\n        src=\"/static/d57f9c65049003fa8427fb6d0893f180/e5715/GD-to-RBA.png\"\n        srcset=\"/static/d57f9c65049003fa8427fb6d0893f180/a6d36/GD-to-RBA.png 650w,\n/static/d57f9c65049003fa8427fb6d0893f180/e5715/GD-to-RBA.png 768w,\n/static/d57f9c65049003fa8427fb6d0893f180/81501/GD-to-RBA.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<p>Risk-based authentication helps businesses in achieving the following goals:</p>\n<ul>\n<li>It reduces online fraud and the risk of improper access by compromised MFA </li>\n<li>It enforces different authentication levels depending on consumer activity, geolocation, and similar calculated risk scores.</li>\n<li>It helps in improving the consumer experience. Consumers need to provide additional details for authentication only when the associated risk appears.</li>\n<li>It help access control in federated setups.</li>\n<li>It is widely used and easy to deploy.</li>\n</ul>\n<h2 id=\"loginradius-risk-based-authentication-to-prevent-mfa-fatigue-attacks\" style=\"position:relative;\"><a href=\"#loginradius-risk-based-authentication-to-prevent-mfa-fatigue-attacks\" aria-label=\"loginradius risk based authentication to prevent mfa fatigue attacks permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>LoginRadius’ Risk-Based Authentication to Prevent MFA Fatigue Attacks</h2>\n<p>LoginRadius’ Risk-based authentication applies the precise security level for each unique <a href=\"https://www.loginradius.com/blog/growth/unified-identity-ensures-great-customer-interactions/\">consumer interaction</a> and avoids unnecessary security steps for low-risk transactions, which can add friction for the consumer.</p>\n<p>It allows a quick, simple, and time-saving way to implement this on your website. You can create a consumer risk profile based on IP, city, browser, and country, thus minimizing the chances of an MFA fatigue attack. </p>\n<p>Only when the consumer behavior deviates from normal activity (such as a different device or browser) are additional authentication challenges added, resulting in increased security hurdles for riskier transactions such as bank transactions. The consumer will be prompted to authenticate themselves in one form or another and if successful, they will go on to the correct portal or be blocked. </p>\n<h2 id=\"in-conclusion\" style=\"position:relative;\"><a href=\"#in-conclusion\" aria-label=\"in conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>In Conclusion</h2>\n<p>MFA fatigue attacks are on the rise, and businesses can’t afford to take the risk about crucial customer details and sensitive business information. </p>\n<p>Adding a more robust authentication mechanism in the form of risk-based authentication can help minimize the chances of MFA fatigue attack and help secure crucial information. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"October 31, 2022","updated_date":null,"description":"MFA fatigue attacks bypass MFA by bombarding a user with multiple login attempts. The account owner accepts the MFA prompt out of desperation or annoyance, leading to an account takeover. Let’s learn how organizations can gear themselves to shield against these attacks.","title":"Why MFA Fatigue Attacks May Soon Be Your Worst Nightmare?","tags":["mfa fatigue","risk-based authentication","authentication process"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5384615384615385,"src":"/static/08f2ad4665d0e6adc9e5a398880d7745/33aa5/mfa-fatigue.jpg","srcSet":"/static/08f2ad4665d0e6adc9e5a398880d7745/f836f/mfa-fatigue.jpg 200w,\n/static/08f2ad4665d0e6adc9e5a398880d7745/2244e/mfa-fatigue.jpg 400w,\n/static/08f2ad4665d0e6adc9e5a398880d7745/33aa5/mfa-fatigue.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"Introduction In today's digital world, you need to do more than just secure your digital channels against malicious attacks. You also need…","fields":{"slug":"/growth/identity-management-for-better-cx/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>In today's digital world, you need to do more than just secure your digital channels against malicious attacks. You also need to make sure that your <a href=\"https://www.loginradius.com/blog/identity/digital-transformation-safeguarding-customer-experience/\">customers feel safe</a> and empowered when they use your website or application.</p>\n<p>Off late, we’ve seen a dramatic shift in the way customers engage with businesses and brands. The proliferation of social media and other digital channels has changed the way people view companies and their products. However, many companies are still struggling to create a strong identity security strategy that can help them safeguard their most critical assets, like sensitive customer data.</p>\n<p>In this blog post, we'll help you figure out how to use digital identity to improve your relationships with customers and make them feel more confident in their interactions with you.</p>\n<h2 id=\"what-do-your-customers-expect-from-you\" style=\"position:relative;\"><a href=\"#what-do-your-customers-expect-from-you\" aria-label=\"what do your customers expect from you permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What Do Your Customers Expect From You?</h2>\n<p>Customers want to be able to find information quickly, easily, and intuitively. A CIAM ensures that they can do just that. Let's learn more about the role of CIAM and how it helps you meet your customer's needs. </p>\n<h3 id=\"1-security\" style=\"position:relative;\"><a href=\"#1-security\" aria-label=\"1 security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Security</h3>\n<p>When it comes to security, people are not just concerned about the product itself, but also about the company that is providing the product. They want to know that they can trust the company and have confidence in their ability to deal with any breach that might arise.</p>\n<p>Identity solutions can help businesses protect their customer’s data from cyberattacks, but as a business, you risk losing your customer’s trust and revenue if you don’t take proper precautions.</p>\n<p>When it comes to security, your customers are only as safe as you make them feel. And the more you can do to empower your customers and make them feel safe, the better. CIAM helps ensure that customers are provided with robust authentication and security features extending from SSO, MFA, user management, data governance, etc. </p>\n<h3 id=\"2-convenience\" style=\"position:relative;\"><a href=\"#2-convenience\" aria-label=\"2 convenience permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Convenience</h3>\n<p>The world is evolving, and so is our way of interacting with people. Customers today expect to be able to shop from their phones, computers, and mobile devices. They also expect you to have a user-friendly website. </p>\n<p>They want to be able to access their information from any device at any time, wherever they are. Suppose you have a complex authentication system that requires multiple passwords or other authentication methods. In that case, it can cause problems for customers trying to use your product or service when they need it most. </p>\n<p>A CIAM improves the omnichannel experience for its customers by making them feel safe and empowered. All they need to do is provide them with one login that works across all their devices and channels.</p>\n<p><a href=\"https://www.loginradius.com/resource/making-customers-feel-seen-in-an-omnichannel-world/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"EB-omnichannel\"\n        title=\"EB-omnichannel\"\n        src=\"/static/9c10ee07ea3f0659f165bfe4811166fe/e5715/EB-omnichannel.png\"\n        srcset=\"/static/9c10ee07ea3f0659f165bfe4811166fe/a6d36/EB-omnichannel.png 650w,\n/static/9c10ee07ea3f0659f165bfe4811166fe/e5715/EB-omnichannel.png 768w,\n/static/9c10ee07ea3f0659f165bfe4811166fe/81501/EB-omnichannel.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h3 id=\"3-balancing-between-user-experience-and-security\" style=\"position:relative;\"><a href=\"#3-balancing-between-user-experience-and-security\" aria-label=\"3 balancing between user experience and security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. Balancing between user experience and security</h3>\n<p>Enterprises need to create a perfect harmony between providing great customer experiences and robust security. CIAM helps create an ideal balance between security and convenience, and also helps deliver seamless experiences while interacting on digital platforms.</p>\n<p>Identity and authentication are the underlying pillars of a seamless digital experience. While the former keeps customers empowered, authentication makes sure they are who they say they are. It offers a hassle-free digital experience by allowing customers to log in via their social network credentials and enables easy <a href=\"https://www.loginradius.com/blog/identity/what-is-mob-biometric-authentication/\">authentication through biometrics</a> like face recognition and fingerprint identification.</p>\n<h3 id=\"4-social-login\" style=\"position:relative;\"><a href=\"#4-social-login\" aria-label=\"4 social login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. Social login</h3>\n<p><a href=\"https://www.loginradius.com/social-login/\">Social logins</a> are a great way to make your platform more engaging and convenient for users.</p>\n<p>With social logins, users can sign in to your platform from their existing profiles across multiple social networks such as Facebook or Twitter. This means that you don't have to create an account for them, and they don't have to remember a new password—they simply use their existing credentials! Social logins also increase user engagement, ease of use, and conversion rates for your site or app.</p>\n<p>If you're looking to offer your customers a more streamlined and convenient experience on your platform, it may be time to consider social login.</p>\n<h3 id=\"5-privacy\" style=\"position:relative;\"><a href=\"#5-privacy\" aria-label=\"5 privacy permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5. Privacy</h3>\n<p>Protecting your customer's data is one of the most important things you can do for them. It builds trust, and it helps them to feel like their information is in good hands.</p>\n<p>Customers are looking for businesses that value their privacy and are willing to go the extra mile to protect it. By using a <a href=\"https://www.loginradius.com/\">CIAM solution</a>, you can help make your customers feel safe. By allowing them to sign up for and log on to online applications and services, you protect data privacy and defend against identity theft and other types of fraud and abuse.</p>\n<h3 id=\"6-multi-factor-authentication-mfa\" style=\"position:relative;\"><a href=\"#6-multi-factor-authentication-mfa\" aria-label=\"6 multi factor authentication mfa permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>6. Multi-factor authentication (MFA)</h3>\n<p>Multi-factor authentication (MFA) is a great way to add an extra layer of protection to your network. With MFA, you can confirm the identity of a user and make sure that only approved individuals are granted access. This is accomplished using security questions, biometric data, physical keys, one-time passwords, or codes.</p>\n<h2 id=\"in-conclusion\" style=\"position:relative;\"><a href=\"#in-conclusion\" aria-label=\"in conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>In Conclusion</h2>\n<p>In the end, CIAM is all about driving revenue. A good CIAM solution can deliver the best user experience and a trusted security layer, but it requires planning and implementation.</p>\n<p>But if you don't consider all components of your CIAM, you'll miss out on valuable benefits for both businesses and consumers. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"October 28, 2022","updated_date":null,"description":"It goes without saying that excellent UX can improve conversion rates, reduce churn and increase adoption rates. In this blog post, we'll help you figure out how to use digital identity to improve your relationships with customers and make them feel more confident in their interactions with you.","title":"How To Use Identity To Make Your Customers Feel Safe And Empowered?","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.680672268907563,"src":"/static/9dbce00c33c7ff0b95df60b790ff1b5d/33aa5/id-cx.jpg","srcSet":"/static/9dbce00c33c7ff0b95df60b790ff1b5d/f836f/id-cx.jpg 200w,\n/static/9dbce00c33c7ff0b95df60b790ff1b5d/2244e/id-cx.jpg 400w,\n/static/9dbce00c33c7ff0b95df60b790ff1b5d/33aa5/id-cx.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}},{"node":{"excerpt":"Introduction When it comes to cybersecurity, you deserve a straight answer. But the truth is, there is no one-size-fits-all solution. Every…","fields":{"slug":"/identity/alok-patidar-answers-cybersecurity-questions/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>When it comes to cybersecurity, you deserve a straight answer. But the truth is, there is no one-size-fits-all solution. Every organization has unique needs, which means each one has to be protected in its own way.</p>\n<p>That’s why we asked Alok Patidar, Director of InfoSec at LoginRadius, what some of the most common questions he gets from different stakeholders in the industry—and how you can protect yourself against those risks.</p>\n<h3 id=\"q1-whats-the-biggest-myth-that-you-would-like-to-debunk-on-cybersecurity\" style=\"position:relative;\"><a href=\"#q1-whats-the-biggest-myth-that-you-would-like-to-debunk-on-cybersecurity\" aria-label=\"q1 whats the biggest myth that you would like to debunk on cybersecurity permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Q1. What’s the biggest myth that you would like to debunk on cybersecurity?</h3>\n<p>A. In cybersecurity, we often discuss attackers as faceless foes. I believe this is something we all do to keep ourselves feeling safe. </p>\n<p>By thinking of them as something other than human, we delude ourselves into believing that their attacks are perfect and unsoundable. In truth, they are people who have been trained or have learned the tools to be successful on the internet and in our networks. </p>\n<p>If we start to view them as humans with human goals, we can unravel how to break down their intentions, detect when they make mistakes, and build better controls to prevent their subsequent attempts.</p>\n<h3 id=\"q2-what-should-be-an-organizations-biggest-action-to-reinforce-its-cybersecurity-posture\" style=\"position:relative;\"><a href=\"#q2-what-should-be-an-organizations-biggest-action-to-reinforce-its-cybersecurity-posture\" aria-label=\"q2 what should be an organizations biggest action to reinforce its cybersecurity posture permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Q2. What should be an organization’s biggest action to reinforce its cybersecurity posture?</h3>\n<p>A. As an organization comes to understand its cybersecurity maturity, it’ll become clear that there are certain things that, if done well, will contribute significantly to the organization’s security posture. </p>\n<p>I believe those projects fall into three categories: configuration management, software patch management, and identity and access management. These represent some of the most common attack vectors used by hackers, and all three can be addressed inexpensively with a bit of planning and effort.</p>\n<p>And the best way to do this is by adopting a framework like the <a href=\"https://www.loginradius.com/compliance-list/nist-cybersecurity-framework/\">NIST Cybersecurity Framework</a> or Critical Security Controls. External audits often cover frameworks, allowing companies to understand better their security levels, gaps, and areas needing improvement.</p>\n<h3 id=\"q3-what-security-layers-should-be-incorporated-to-secure-our-systems-employees-details-and-customer-information\" style=\"position:relative;\"><a href=\"#q3-what-security-layers-should-be-incorporated-to-secure-our-systems-employees-details-and-customer-information\" aria-label=\"q3 what security layers should be incorporated to secure our systems employees details and customer information permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Q3. What security layers should be incorporated to secure our systems, employees' details, and customer information?</h3>\n<p>A. As an employee or board member, it's your responsibility to know that the organization you're serving has the proper data protection measures. Every organization’s goal is to protect its customers, employees, and business information; boards don't need to decide how to implement each of these layers. </p>\n<p>You need to know what layers of protection are in place and how well they work. Make sure your team knows exactly where you stand, then agree on getting all the right people involved in developing new policies and procedures so that every staff member knows exactly what to do when something happens.</p>\n<h3 id=\"q4-what-are-the-touchpoints-that-are-on-cybercriminals-radar\" style=\"position:relative;\"><a href=\"#q4-what-are-the-touchpoints-that-are-on-cybercriminals-radar\" aria-label=\"q4 what are the touchpoints that are on cybercriminals radar permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Q4. What are the touchpoints that are on cybercriminals’ radar?</h3>\n<p>A. Most organizations fail to protect their customer information and employee details because they aren’t sure where the loophole lies. This means they have no clue what the next target for cybercriminals to exploit customer/employee data would be. </p>\n<p>Asking your infosec team about the touchpoints that are more vulnerable to hackers is the best way to ensure employees remain safe by following the guidelines issued by their infosec team to protect that particular touchpoint. </p>\n<p>On the other hand, educating customers regarding safe access to resources and non-disclosure of credentials could help reinforce customer identity security. </p>\n<h3 id=\"q5-what-protocol-should-one-follow-if-a-cyber-attacker-targets-them\" style=\"position:relative;\"><a href=\"#q5-what-protocol-should-one-follow-if-a-cyber-attacker-targets-them\" aria-label=\"q5 what protocol should one follow if a cyber attacker targets them permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Q5. What protocol should one follow if a cyber attacker targets them?</h3>\n<p>A. When it comes to damage mitigation, one of the most critical cyber security questions is: how comprehensive is our plan, and how quickly can it be implemented? Another question might be: how open are we to updating our plan and adapting it for new situations?</p>\n<p>Asking this essential cyber security question will help you learn how prepared your company is for a cyber attack and whether or not there is an opportunity for improvement so that if an attack occurs, you're ready to mitigate damage quickly and effectively. </p>\n<h3 id=\"q6-should-one-comply-with-the-global-data-and-privacy-regulations\" style=\"position:relative;\"><a href=\"#q6-should-one-comply-with-the-global-data-and-privacy-regulations\" aria-label=\"q6 should one comply with the global data and privacy regulations permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Q6. Should one comply with the global data and privacy regulations?</h3>\n<p>A. Data privacy and cyber security have been critical concerns for American companies, but we’ve recently seen international regulations take a similarly prominent role in corporate policy. </p>\n<p>The EU’s General Data Protection Regulation (GDPR) and California’s CCPA are perhaps the most noteworthy example of substantive global regulation affecting how businesses collect and store customer data. </p>\n<p>Take a look at how GDPR and CCPA affect your business and ensure your organization complies with these regulations. </p>\n<h3 id=\"q7-should-systems-be-really-up-to-date-to-shield-against-the-latest-threat-vectors\" style=\"position:relative;\"><a href=\"#q7-should-systems-be-really-up-to-date-to-shield-against-the-latest-threat-vectors\" aria-label=\"q7 should systems be really up to date to shield against the latest threat vectors permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Q7. Should systems be really up to date to shield against the latest threat vectors?</h3>\n<p>A. Often, IT leaders aren’t aware of the fact that the biggest culprit in hampering overall organization security is their old-school systems. </p>\n<p>Hackers can quickly attack and access most computer systems and networking devices since they lack a stringent defense mechanism. Hence, it’s crucial for businesses to timely update their critical networking and storage systems, including servers, routers, and switches. </p>\n<p>Once all the devices are updated, the next step is to timely update their firmware to ensure they’re least susceptible to any cyberattack. </p>\n<h3 id=\"q8-how-do-you-know-if-youre-breached\" style=\"position:relative;\"><a href=\"#q8-how-do-you-know-if-youre-breached\" aria-label=\"q8 how do you know if youre breached permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Q8. How do you know if you’re breached?</h3>\n<p>A. Most of the time, a breach isn’t detected for months and even years. And this could be the reason why organizations face a lot of financial and reputational losses. </p>\n<p>Since businesses and employees aren’t aware of a data breach, cybercriminals exploit business information for months and even sell customer and business information on the dark web. </p>\n<p>And it’s been observed that employees that aren’t aware or haven’t gone through cybersecurity training aren’t potent to analyze phishing scams, unauthorized access requests, and frequent authentication. </p>\n<p>Hence, businesses must train their employees to analyze aspects that may indicate a breach or a sneak into their network. </p>\n<h3 id=\"q9-whats-the-response-plan-for-employees-in-case-of-a-breach\" style=\"position:relative;\"><a href=\"#q9-whats-the-response-plan-for-employees-in-case-of-a-breach\" aria-label=\"q9 whats the response plan for employees in case of a breach permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Q9. What’s the response plan for employees in case of a breach?</h3>\n<p>A. Though every organization has its response plan to handle a data breach, its employees must know what they need to do at their end to mitigate the loss. </p>\n<p>Often, the infosec heads are trained to handle data breaches and other aspects that may impact business security and privacy. However, slight negligence from the employees could be fatal for their organization. </p>\n<p>Hence, it’s essential to train employees in a way that they can analyze any attempt of phishing, unauthorized access, or data theft and take the necessary steps to minimize the loss. </p>\n<p>Also, it has been seen that most people don’t report a breach to their IT department due to poor cybersecurity training. </p>\n<h2 id=\"in-conclusion\" style=\"position:relative;\"><a href=\"#in-conclusion\" aria-label=\"in conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>In Conclusion</h2>\n<p>With the changing cybersecurity landscape and increasing threat vectors, businesses must ensure robust security for their employees and customers. </p>\n<p>Moreover, the employees and board members should be aware of all the cybersecurity best practices incorporated into their business to safeguard sensitive information. </p>\n<p>Hence, the aforementioned questions can help clear their doubts regarding cybersecurity hygiene in their organizations and spread awareness regarding new cybersecurity challenges and ways to deal with them. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"October 28, 2022","updated_date":null,"description":"Every organization has unique needs, which means each one has to be protected in its own way. Therefore, we asked Alok Patidar to chip in. As the Director of Information Security at LoginRadius, he’s dedicated his career to helping businesses protect themselves from cyber criminals.","title":"InfoSec Director, Alok Patidar Answers Your Most Difficult Questions on Cybersecurity","tags":["cybersecurity","cyberattacks","compliance"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.6260162601626016,"src":"/static/09d41d514e23714da8d704ccfdb9cc8a/33aa5/cyber.jpg","srcSet":"/static/09d41d514e23714da8d704ccfdb9cc8a/f836f/cyber.jpg 200w,\n/static/09d41d514e23714da8d704ccfdb9cc8a/2244e/cyber.jpg 400w,\n/static/09d41d514e23714da8d704ccfdb9cc8a/33aa5/cyber.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Vishal Sharma","github":null,"avatar":null}}}}]},"markdownRemark":{"excerpt":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards…","fields":{"slug":"/identity/developer-first-identity-provider-loginradius/"},"html":"<p>Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.</p>\n<p>We’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the <a href=\"https://www.loginradius.com/\">LoginRadius website</a>—to be faster, more intuitive, and developer-first in every way.</p>\n<p>The goal? Having them spend less time searching and more time building.</p>\n<h2 id=\"whats-new-and-improved-on-the-loginradius-website\" style=\"position:relative;\"><a href=\"#whats-new-and-improved-on-the-loginradius-website\" aria-label=\"whats new and improved on the loginradius website permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What’s New and Improved on the LoginRadius Website?</h2>\n<p>LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.</p>\n<p>Here’s a closer look at what’s new and why it’s important:</p>\n<h3 id=\"a-developer-friendly-dark-theme\" style=\"position:relative;\"><a href=\"#a-developer-friendly-dark-theme\" aria-label=\"a developer friendly dark theme permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>A Developer-Friendly Dark Theme</h3>\n<p><img src=\"/f46881583c7518a93bb24e94c32320de/a-developer-friendly-dark-theme.webp\" alt=\"This image shows how LoginRadius offers several authentication methods like traditional login, social login, passwordless login, passkeys and more in a dark mode.\">    </p>\n<p>Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.</p>\n<p>The new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.</p>\n<p>So, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.</p>\n<h3 id=\"clear-categorization-for-loginradius-capabilities\" style=\"position:relative;\"><a href=\"#clear-categorization-for-loginradius-capabilities\" aria-label=\"clear categorization for loginradius capabilities permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Clear Categorization for LoginRadius Capabilities</h3>\n<p><img src=\"/e5358b82be414940f3fb146013845933/capabilities.webp\" alt=\"This image shows a breakdown of all the LoginRadius CIAM capabilities, including authentication, security, UX, scalability and multi-brand management.\"></p>\n<p>We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:</p>\n<ul>\n<li>Authentication: Easily understand <a href=\"https://www.loginradius.com/blog/identity/authentication-option-for-your-product/\">how to choose the right login method</a>, from traditional passwords and OTPs to social login, federated SSO, and passkeys with few lines of code.</li>\n<li>Security: Implement no-code security features like bot detection, IP throttling, breached password alerts, DDoS protection, and adaptive MFA to safeguard user accounts.</li>\n<li>User Experience: Leverage AI builder, hosted pages, and drag-and-drop workflows to create smooth, branded sign-up and login experiences.</li>\n<li>High Performance &#x26; Scalability: Confidently scale with sub-100ms API response times, 100% uptime, 240K+ RPS, and 28+ global data center regions.</li>\n<li>Multi-Brand Management: Efficiently manage multiple identity apps, choosing isolated or shared data stores based on your brand’s unique needs.</li>\n</ul>\n<p>This structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.</p>\n<h3 id=\"developer-first-navigation\" style=\"position:relative;\"><a href=\"#developer-first-navigation\" aria-label=\"developer first navigation permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Developer-First Navigation</h3>\n<p><img src=\"/a8c155c2b6faf3d5f4b4de4e2b14d763/developers-menu.webp\" alt=\"This image shows the LoginRadius menu bar, highlighting the developer dropdown.\">   </p>\n<p>We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.</p>\n<p>The new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.</p>\n<h3 id=\"quick-understanding-of-integration-benefits\" style=\"position:relative;\"><a href=\"#quick-understanding-of-integration-benefits\" aria-label=\"quick understanding of integration benefits permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Quick Understanding of Integration Benefits</h3>\n<p><img src=\"/b2f9a964a2da0ea83e2f8596b833bba7/we-support-your-tech-stack.webp\" alt=\"This image shows a list of popular programming languages and frameworks offered by LoginRadius.\"></p>\n<p>Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.</p>\n<p>Our platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.</p>\n<h2 id=\"over-to-you-now\" style=\"position:relative;\"><a href=\"#over-to-you-now\" aria-label=\"over to you now permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Over to You Now!</h2>\n<p>Check out our <a href=\"https://www.loginradius.com/\">revamped LoginRadius website</a> and see how the improved experience makes it easier to build, scale, and secure your applications.</p>\n<p>Do not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!</p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"February 21, 2025","updated_date":null,"description":"LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve redesigned our website interface, making navigation more intuitive and reassuring that essential resources are easily accessible.","title":"Revamped & Ready: Introducing the New Developer-First LoginRadius Website","tags":["Developer tools","API","Identity Management","User Authentication"],"pinned":true,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7857142857142858,"src":"/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp","srcSet":"/static/80b4e4fbe176a10a327d273504607f32/61e93/hero-section.webp 200w,\n/static/80b4e4fbe176a10a327d273504607f32/1f5c5/hero-section.webp 400w,\n/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp 800w,\n/static/80b4e4fbe176a10a327d273504607f32/99238/hero-section.webp 1200w,\n/static/80b4e4fbe176a10a327d273504607f32/7c22d/hero-section.webp 1600w,\n/static/80b4e4fbe176a10a327d273504607f32/1258b/hero-section.webp 2732w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},"pageContext":{"limit":6,"skip":192,"currentPage":33,"type":"///","numPages":161,"pinned":"ee8a4479-3471-53b1-bf62-d0d8dc3faaeb"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}