#4. Maintenance-free infrastructure
\nWith cloud security, a third-party vendor is responsible for maintaining the system, not you. This vendor is the one spending their money and time on upgrading, integrating, and optimizing the system.
\nThe biggest problem with on-premise systems is that they require timely maintenance, increasing overall IT costs annually. However, in the case of the cloud, enterprises need not worry about timely maintenance.
\nApart from this, the vendor keeps the technology up-to-date, freeing you to focus on growing your business.
\n#5. Compliance management
\nAny enterprise that stores customer data must comply with global privacy regulations. These regulations govern how you seek customer consent to use their data and what you do with that data.
\nThe European Union's General Data Protection Regulation (GDPR) and California’s CCPA are examples of this legislation. With cloud security, your third-party vendor is responsible for compliance and has the expertise to do so.
\nFinal Thoughts
\nWith the changing digital landscape, businesses relying on on-premise infrastructure wouldn’t be able to meet the pace of their competitors already depending on the cloud.
\nHence, to ensure they stay ahead of the curve, businesses should put their best efforts into adopting the cloud since it’s secure, scalable, cost-efficient, and maintenance-free.
\n\n","frontmatter":{"date":"June 21, 2022","updated_date":null,"description":"Cloud computing offers more than just helping marketers plan and execute effective marketing campaigns. Let’s look at some advantages of adopting cloud computing and why enterprises should consider relying on cloud computing to thrive overall business success.","title":"Reaping the Benefits of the Cloud Beyond Marketing","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.3605442176870748,"src":"/static/01f682dc64563f501e07280626ebedf7/33aa5/cloud-marketg.jpg","srcSet":"/static/01f682dc64563f501e07280626ebedf7/f836f/cloud-marketg.jpg 200w,\n/static/01f682dc64563f501e07280626ebedf7/2244e/cloud-marketg.jpg 400w,\n/static/01f682dc64563f501e07280626ebedf7/33aa5/cloud-marketg.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}},{"node":{"excerpt":"Introduction In a world where digital experiences define business success, cross-device authentication could offer businesses endless…","fields":{"slug":"/identity/cross-device-authentication-enterprises/"},"html":"Introduction
\nIn a world where digital experiences define business success, cross-device authentication could offer businesses endless possibilities for embarking on a digital transformation journey.
\nEvery internet user demands a rich and secure customer experience. And if they’re not catered with up-to-snuff experiences, they’ll switch to competitors.
\nHence, businesses need to know what their customers want. But how can this be achieved, especially if users aren’t comfortable sharing their details in the first interaction with the platform?
\nBusinesses need to utilize critical user data to assess user behavior and preferences, which can only be done by tracking users across multiple devices.
\nHere’s where the crucial role of cross-device tracking comes into play!
\nCross-device tracking can be defined as the technologies that enable quick tracking of users across multiple devices, including laptops, smartphones, tablets, etc. It portrays the assortment of methods used to identify users and know if a single user utilizes different devices.
\nHowever, leveraging various technologies and methods for tracking users across multiple platforms has underlying risks.
\nLet’s uncover the aspects of cross-device authentication and tracking and what business owners need to understand.
\nWhat is Cross-Device Authentication and Tracking?
\nCross-device authentication refers to providing access to users on multiple devices using a single authentication method. This authentication helps streamline the user experience while switching devices and delivers a unified experience.
\nCross-device tracking, on the other hand, refers to the process of tracking the number of devices on which a user is logged in to a single account. This tracking is usually leveraged to collect crucial user information, including cookies stored on different devices that help create personalized marketing strategies.
\nHowever, collecting crucial user preferences and behavior information isn’t always reliable and secure.
\nTracking users on different devices and fetching details has vulnerabilities, leading to data breaches and compromised user information.
\nHence, businesses collecting user information should consider relying on secure ways of collecting user information that doesn’t create any risk for themselves and their customers.
\nRisks Associated with Cross-Device Authentication and Tracking
\nFetching user details from their devices isn’t something that can be considered safe, especially when maintaining adequate privacy and security.
\nBusinesses may compromise their sensitive information and customer details, which can lead to losses and fines worth millions of dollars since the data regulation and privacy laws like the GDPR and CCPA are rapidly becoming stringent.
\nHence, it’s essential for business owners to ensure the highest level of data privacy protection and security while collecting, storing, and managing customer information.
\nHow Can Businesses Gather Crucial User Insights Securely Without Compromising User Experience?
\nBusinesses must pay close attention to consumer experience and the total digital and in-person interactions a user has with a brand. At baseline, a good consumer experience needs to work to deliver products and services with minimal fuss and utmost security.
\nAnd if a business wants to pull out and stay ahead of the curve, that experience needs to be remarkable, personal, and delightful.
\nWith a smart CIAM like LoginRadius, businesses can collect user data over time that can be used to create marketing strategies as enterprises understand whom they should target.
\nMoreover, businesses can successfully target their customer base with data collected and organized in the Admin Console. The LoginRadius Identity Platform makes complex customer analytics easy to understand via detailed graphs and customer insights.
\nAlso, enterprises can export data visualization elements, including graphs and pie charts, to Microsoft Excel by clicking a button. Customer analytics has never been much easier with LoginRadius Admin Console as it also supports effortless integration with insights and analytics applications for enhanced data visualization.
\nThe smart CIAM lets you expand your understanding of customer activity over different periods of your sales or season cycles.
\nWhat’s more remarkable is that you can export data visualization elements to third-party applications for in-depth data analysis that further helps create winning strategies.
\nCustomer analytics has never been more accessible with the LoginRadius Admin Console.
\nThe Bottom Line
\nCross-device authentication and tracking could be quite beneficial for businesses as it opens new doors to marketing opportunities.
\nHowever, the risks associated with customer data collection, storage, and management can’t be overlooked since cybercriminals always search for loopholes to sneak into a business network.
\nChoosing a reliable customer identity and access management (CIAM) solution like LoginRadius to get valuable customer insight ensures robust security while data is collected, stored, and managed without compromising user experience.
\n\n","frontmatter":{"date":"June 21, 2022","updated_date":null,"description":"Cross-device tracking enables quick tracking of users across multiple devices. However, leveraging such technologies across multiple platforms has underlying risks. This post uncovers the aspects of cross-device authentication and what business owners need to understand.","title":"Cross-Device Authentication and Tracking: The Opportunities and Underlying Privacy Risks","tags":["cross device","authentication","digital transformation"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.6528925619834711,"src":"/static/f1c0faca630de950cef409966ed0ab0d/33aa5/cross-device.jpg","srcSet":"/static/f1c0faca630de950cef409966ed0ab0d/f836f/cross-device.jpg 200w,\n/static/f1c0faca630de950cef409966ed0ab0d/2244e/cross-device.jpg 400w,\n/static/f1c0faca630de950cef409966ed0ab0d/33aa5/cross-device.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"Introduction Identity modernization is the response to the conventional identity management technology that couldn’t navigate the digital…","fields":{"slug":"/identity/identity-modernization-business-success-2022/"},"html":"Introduction
\nIdentity modernization is the response to the conventional identity management technology that couldn’t navigate the digital transformation journey of a business amid the global cloud adoption.
\nEnterprises have been deploying different identity management systems for decades to manage their employees’ identities. These systems have done pretty well about the demand of enterprises in that particular period.
\nHowever, things have rapidly changed amid the introduction of the customer identity and access management (CIAM) solution. The adoption of cloud computing and shared servers by enterprises has increased the complexity of identity management.
\nThe conventional identity management solutions cannot keep up with the needs of today’s SaaS applications, especially the ones deployed over the cloud.
\nHence, adopting a modern cutting-edge identity management platform that works flawlessly for on-premise and cloud-native applications is swiftly becoming the need of the hour.
\nLet’s understand the aspects and importance of identity modernization and how it paves the path for growth in the coming years.
\nWhat is Identity Modernization? Why is it in the Limelight?
\nOrganizations relying on traditional identity management solutions lag behind their competitors since they’re not gaining all the benefits of the modern cloud. Also, it becomes quite challenging to control the way consumer or employee identities are managed from a security perspective.
\nSo, how can businesses best meet the unique requirements of users leveraging the cloud and require access to applications and software deployed on-premise?
\nThe answer to this question is to leverage a cloud-based customer identity and access management (CIAM) solution that meets today’s customers' demands, especially when it comes to security and user experience.
\nSo, in a nutshell, identity modernization is moving from the conventional legacy identity management solution to modern cloud-based identity and access management systems for reinforcing security without hampering user experience.
\nWith the changing digital landscape, cybersecurity is becoming more complex as attackers find loopholes in the traditional identity management systems to exploit crucial business data and sensitive user information.
\nHence, enterprises must move to a more robust identity management platform that can handle security and scalability and cater to clients' diverse needs to enhance the overall user experience.
\nWhat Drives Identity Modernization?
\nEnterprises shouldn’t ignore the fact that a modern identity management architecture should consider how to support applications and software resting behind legacy identity.
\nMoreover, the identity management solution must support every cloud-driven operational model, including Zero Trust, and ensure the application user experience is transparent across different clouds.
\nZero trust is the security concept based on a belief that enterprises shouldn’t automatically trust any device or individual, whether inside or outside its perimeters and should strictly verify everything before granting access.
\nIn a nutshell, zero trust relies on the principle of “don’t trust anyone.” This architecture cuts all the access points until proper verification is done and trust is established.
\n\nNo access is provided until the system verifies the individual or device demanding n access to the IP address, device, or storage.
\nZero trust security is undoubtedly the driver of identity modernization and helps enterprises thrive in business success.
\nBenefits of Incorporating a Zero Trust Identity Management Infrastructure
\n#1. Secures sensitive business information and maintains brand repute
\nSecuring sensitive business data should be the #1 priority for enterprises embarking on a journey to digital transformation, which prevents losses worth millions of dollars and eventually preserves brand reputation.
\nThe lack of a robust security mechanism could also lead to compromised consumer identities that further cause financial losses.
\nMoreover, consumers’ refusal to do business with a breached enterprise will naturally affect the overall revenues.
\nEnforcing an effective Zero Trust solution will ensure that only authenticated and authorized individuals and devices have access to resources and applications and help mitigate data breaches, preventing many of these negative consequences.
\n#2. Better visibility
\nSince Zero Trust never trusts anyone, you can always decide what resources, data, and activity you’ll need to add to your security strategy.
\nAll information and computing sources are secure, and every user needs to go through a stringent authentication process to gain access to specific resources.
\nOnce you have set up the monitoring that covers all your activities and resources, you gain complete visibility into how and who accesses your organization’s network. This means you have precise data regarding each request's time, location, and application.
\n#3. Secures remote employees
\nMoreover, the dependency on firewalls, which aren’t the best line of defense, is reduced as a robust security mechanism reassuring that users spread across the world can securely access data across the cloud.
\nIn Conclusion
\nThe modern digital business landscape has provided endless opportunities but has also increased the risk for both users and the workforce.
\nCybercriminals are rapidly exploiting the conventional identity management systems, which is a threat that business owners often overlook.
\nIncorporating a modern cloud-based identity management system could help businesses secure customer information and sensitive business data since it can provide robust security without compromising user experience.
\n\n","frontmatter":{"date":"June 17, 2022","updated_date":null,"description":"When done correctly, password resets can be easy and relatively painless for both the customer and the enterprise. By following tips mentioned in this blog, enterprises can ensure that the customers have a positive experience when resetting their passwords.","title":"How Identity Modernization Will Thrive Business Success in 2022 and Beyond","tags":["identity modernization","ciam","zero trust","ciam"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.4184397163120568,"src":"/static/75acc4df5e03258f1899b3e84f8bd00d/33aa5/id-modern.jpg","srcSet":"/static/75acc4df5e03258f1899b3e84f8bd00d/f836f/id-modern.jpg 200w,\n/static/75acc4df5e03258f1899b3e84f8bd00d/2244e/id-modern.jpg 400w,\n/static/75acc4df5e03258f1899b3e84f8bd00d/33aa5/id-modern.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"Introduction We’re living in a digital-first era where knowing your targeted audience is the key to business success. Moreso, today brands…","fields":{"slug":"/growth/how-identity-management-help-mistaken-identity/"},"html":"Introduction
\nWe’re living in a digital-first era where knowing your targeted audience is the key to business success. Moreso, today brands can craft personalized experiences and cater to them with the services they expect.
\nWhen a brand meets its customers’ expectations through personalized and relevant experiences, customer loyalty is earned, promoting the brand.
\nHowever, most brands mistakenly target the wrong customers since they’re unable to recognize who their customers are and what their various touchpoints are.
\nSince businesses serve customers across various devices and channels, yielding multiple views of the same customer becomes tricky. And the result is a messed experience that hampers customer experience and expectations, leading to mistaken identity.
\nSo, what can be the ideal solution to overcome the dilemma of mistaken identity?
\nA customer identity management solution could be the game-changer in overcoming mistaken identity challenges.
\nA customer identity and access management (CIAM) solution can be the best way to ensure zero data redundancy and provide a unified customer view across multiple platforms and devices.
\nLet’s dig deeper into the aspects of leveraging a CIAM solution to overcome the challenges of mistaken identity.
\nWhat is Mistaken Identity? Why Should Brands Worry About it?
\nMistaken identity is a situation where brands mistakenly recognize a user based on their behavior and preferences, but eventually, they’re not the ones per their data.
\nOnline platforms collect vast information about their users, but that information isn’t synced with all the devices and touchpoints. This leads to data redundancy and messes up information that further hampers personalization and user-focused marketing tactics.
\nIn a nutshell, brands targeting the wrong person based on specific data fail to meet their actual customers’ needs and expectations, making them lag behind their competitors.
\nAnd when the competition is neck-to-neck, brands can’t afford to lose a single customer just because of wrong insights about that particular customer. Hence, enterprises should quickly put their best foot forward in analyzing a giant loophole and fixing it at the earliest.
\nOn the other hand, when brands leverage the true potential of valuable and relevant user insights that portray user behavior and preferences, they can create personalized experiences right from the moment a user interacts with their platform. And this improves overall conversion rates.
\nThe Critical Role of Customer Identity Management Solution in Overcoming Mistaken Identity Issues
\nCustomer identity management solutions, commonly known as customer identity and access management (CIAM), can help brands collect insightful and relevant information about every customer across multiple platforms and devices.
\nThe information is synched in real-time, and unified data regarding a particular user is generated that helps create rich, personalized experiences to boost customer engagement.
\nLet’s closely look at some of the business advantages of incorporating an identity management solution through a CIAM.
\n#1. Omni-channel customer experience
\nAn omnichannel customer experience refers to seamless interaction across multiple channels. Consumer expectations include speed, flexibility, reliability, and transparency.
\nFor example, it is omnichannel when marketing, sales, consumer support, and even in-store experiences are synced up so users can seamlessly switch channels and make the purchase.
\nIt may include the basic information about a consumer, the past and present purchasing data, all interactions with customer service, and their social media behavior under a single admin panel. It assists brands in having an in-depth insight into their consumers. In an age where sensational hacking and malicious attacks have become the order of the day, enhanced safeguard against the ever-looming threats is indispensable. By adding multiple layers of shields, new-age CIAM brings into effect strengthened security. Thus, the entire cluster of data remains protected from the prying eyes or, for that matter, falling prey to data trackers. New-age CIAM takes advantage of multi-factor authentication to guard against unauthorized access. Each layer is designed with the utmost security to prevent hackers from breaking into the account. While MFA keeps a tab on the security checks, adaptive authentication aims at simplifying the process. Driven by advanced artificial intelligence and machine learning, the new-age CIAM adapts over time for a more personalized experience. Mistaken identity can be a big hurdle in the overall growth of a business, especially if an enterprise is creating personalized customer journeys and relying heavily on user data. Not getting correct and relevant information could lead to a situation where brands cannot recognize their potential targetted customers and their needs. CIAM ensures brands have a better understanding of consumers. Hence, they can quickly figure out what clicks for their consumers and what they must do to get rid of. Add to that the top-of-the-line shield against the prying eyes, and the new-age CIAM seems to be a must for modern enterprises. Think about what your purse or wallet looks like today. You probably have many different pieces of identification: driver’s license, work ID, insurance cards, buyer loyalty cards, membership cards, frequent flyer cards, and of course, credit and debit cards. It is time-consuming to sort through them to find the right one, and the risk of dropping one is ever-present. Things get even more complex when you add digital identities. With a new username and password for nearly every site or application you use, it is easy to build a huge list of identities. Indeed, the average person has more than 100 passwords , and business employees have nearly 200. Keeping track of all these identities is cumbersome and leads many users to adopt risky practices (e.g., duplicating passwords) just so they can remember them. There must be a better way, right? The answer lies in reusable digital identities. Reusable digital identities are verified credentials that a person can use both online and offline any time they need to authenticate who they are. These digital IDs may include a range of identifying information from unique ID numbers to birthdates, biometrics, citizenship information, and more. And, importantly for today’s post-COVID world, they can also include health information such as vaccination status. Governments and companies worldwide are investing heavily in reusable digital IDs, with countries across the globe launching electronic ID initiatives. For example, India now has over 1.3 billion electronic IDs for its citizens (over 99% of all adults). The adoption rate is also increasing rapidly. According to one study, the global reusable identification market will grow seven times larger in just the next five years, from just over $32 billion to nearly $270 billion. Individuals, businesses, and governments alike can benefit from reusable digital identities. And as technology matures, the upsides will only increase. The contents and requirements for different IDs vary widely. Reusable digital IDs offer an opportunity to standardize requirements, simplify information sharing and allow any organization, from national governments to small businesses, to work with a single identity. Governments and international organizations are already pursuing standardization efforts. In late 2021, the International Organization for Standardization and the International Electrotechnical Commission published standards for a common mobile driver's license (ISO/IEC 18013-5:2021). In the U.S., the National Institute of Standards and Technology recently updated its Digital Identity Guideline SP 800-63-4. And more work is ongoing. Naturally, one driving force behind a single digital ID is convenience. Even with the widespread availability of password managers, many people struggle to keep track of all their identities. Surveys indicate that 33% of users have forgotten a password and tried to recover it. Having a single, trusted ID would offer individuals a much simpler, more streamlined experience. Information security and data privacy are a constant concern in today’s increasingly digital world, especially for highly sensitive personal information like healthcare status and financial data. A single verified ID decreases the need for people to constantly transfer their personal data to service providers, thereby exposing that data to hackers. With proper standards in place, individuals can also feel more secure that providers only receive necessary information. You may need to share one set of information when applying for different types of life insurance policies and very different information for a new bank account. Standards for reusable digital IDs can ensure appropriate restrictions on information sharing. Businesses must navigate a complex web of laws and regulations when it comes to consumer data protections. From HIPAA restrictions to the European General Data Protection Regulation to mobile payment security regimes like PCI-DSS when using mobile invoicing and payments, these often conflicting mandates can make compliance a difficult task. Reusable digital IDs will simplify compliance efforts by building in privacy-by-design. They will also simplify ongoing compliance by allowing for easier updates as laws evolve. Of course, there are still some concerns and issues with reusable digital IDs - concerns that must be adequately addressed to ensure widespread adoption. Making reusable digital IDs generally accessible poses quite a challenge. Many people still lack access to the necessary technology. Focusing digital IDs on smartphones is one way to make them more accessible, as over 80% of the world's population has a smartphone. But technology is only one side of the issue. Verifying IDs also remains problematic, as the UK experienced when launching its ID verification platform. The UK government projected a 90% verification success rate but managed only about half that after four years. Organizations must apply reasonable verification standards to drive adoption. Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences. We’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the LoginRadius website—to be faster, more intuitive, and developer-first in every way. The goal? Having them spend less time searching and more time building. LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible. Here’s a closer look at what’s new and why it’s important: Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference. The new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter. So, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient. We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need: This structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem. We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available. The new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions. Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs. Our platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks. Check out our revamped LoginRadius website and see how the improved experience makes it easier to build, scale, and secure your applications. Do not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!#3.Strengthened security
\nIn Conclusion
\nIntroduction
\nWhat is a Reusable Digital Identity?
\nReusable Digital Identities Offer Tremendous Benefits
\n\n
\n\n
\n\n
\n\n
\nBut There are Some Downsides Too
\n\n
\nWhat’s New and Improved on the LoginRadius Website?
\nA Developer-Friendly Dark Theme
\n![\"This](\"/f46881583c7518a93bb24e94c32320de/a-developer-friendly-dark-theme.webp\")
Clear Categorization for LoginRadius Capabilities
\n![\"This](\"/e5358b82be414940f3fb146013845933/capabilities.webp\")
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\nDeveloper-First Navigation
\n![\"This](\"/a8c155c2b6faf3d5f4b4de4e2b14d763/developers-menu.webp\")
Quick Understanding of Integration Benefits
\n![\"This](\"/b2f9a964a2da0ea83e2f8596b833bba7/we-support-your-tech-stack.webp\")
Over to You Now!
\n