{"componentChunkName":"component---src-templates-blog-list-template-js","path":"/59","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"excerpt":"The digitally advanced business landscape has offered enormous opportunities to enterprises striving for business success in the most…","fields":{"slug":"/identity/assess-improve-your-authentication-system/"},"html":"<p>The digitally advanced business landscape has offered enormous opportunities to enterprises striving for business success in the most competitive environments. </p>\n<p>Businesses leverage cutting-edge technologies to accelerate their growth by offering seamless experiences to their consumers whenever and wherever they want. </p>\n<p>However, security is still one of the most common bottlenecks of every industry, which can’t be overlooked, especially when the number of <a href=\"https://www.loginradius.com/blog/identity/how-to-handle-data-breaches/\">data breaches is soaring</a> day by day. </p>\n<p>Whether we talk about data leaks or identity thefts, businesses that become victims of security breaches are compromising their brand reputation and losing millions of dollars every year. </p>\n<p>Hence, robust authentication and authorization mechanism becomes a necessity and not just a luxury. </p>\n<p>So does it means that businesses that are using an <a href=\"https://www.loginradius.com/authentication/\">authentication system</a> on their website or mobile application are protected against every security breach? </p>\n<p>Unfortunately, this isn’t the case!</p>\n<p>With cybercriminals finding new ways to sneak into a business network, enterprises should consider relying on an authentication mechanism that offers stringent security layers and not just those that validate a user based on specific criteria. </p>\n<p>Let’s dig deeper into this and understand how enterprises can evaluate the quality of a user authentication system before making a decision. </p>\n<h2 id=\"authentication-and-authorization\" style=\"position:relative;\"><a href=\"#authentication-and-authorization\" aria-label=\"authentication and authorization permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Authentication and Authorization</h2>\n<p>Before we inch towards understanding the aspects of a robust <a href=\"https://www.loginradius.com/blog/identity/authentication-vs-authorization-infographic/\">authentication and authorization</a> mechanism, let’s quickly understand the difference between authentication and authorization. </p>\n<h3 id=\"what-is-authentication\" style=\"position:relative;\"><a href=\"#what-is-authentication\" aria-label=\"what is authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Authentication</h3>\n<p>Authentication is the process of identifying users and validating who they claim to be. One of the most common and apparent factors to authenticate identity is a password. If the user name matches the password credential, the essence is valid, and the system grants access to the user.</p>\n<p>Interestingly, with enterprises going passwordless, many use modern authentication techniques like one-time passcodes (OTP) via SMS, or email, single sign-on (SSO), multi-factor authentication (MFA) and biometrics, etc. authenticate users and deploy security beyond what passwords usually provide.</p>\n<h3 id=\"what-is-authorization\" style=\"position:relative;\"><a href=\"#what-is-authorization\" aria-label=\"what is authorization permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Authorization</h3>\n<p>Authorization happens after a user’s identity has been successfully authenticated. It is about offering full or partial access rights to resources like databases, funds, and other critical information to get the job done.</p>\n<p>For example, in an organization, after an employee is verified and confirmed via ID and password authentication, the next step would be defining what resources the employee would have access to.</p>\n<h2 id=\"difference-between-authentication-and-authorization\" style=\"position:relative;\"><a href=\"#difference-between-authentication-and-authorization\" aria-label=\"difference between authentication and authorization permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Difference between Authentication and Authorization</h2>\n<p>Let’s understand the core of utilizing authentication and authorization and how one differentiates from the other.</p>\n<p>For instance, an organization will allow all its employees to access their workplace systems (that’s authentication). But then, not everyone will have the right to access its gated data and resources (that’s authorization).</p>\n<p>Implementing authentication with the proper authorization techniques <a href=\"https://www.loginradius.com/blog/identity/customer-identity-and-access-management/\">through a CIAM</a> (consumer identity and access management) solution can protect organizations, while streamlined access will enable its workforce to be more productive.</p>\n<p>A CIAM solution uses authentication and authorization technologies like JWT, SAML, OpenID Authorization, and OAuth.</p>\n<h3 id=\"different-ways-of-user-authentication\" style=\"position:relative;\"><a href=\"#different-ways-of-user-authentication\" aria-label=\"different ways of user authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Different Ways of User Authentication</h3>\n<ul>\n<li><strong>Password-based Authentication:</strong> It is a simple method of authentication that requires a password to verify the user's identity. </li>\n<li><strong>Passwordless Authentication:</strong> In this method, a user is verified through <a href=\"https://www.loginradius.com/blog/identity/loginradius-launches-passwordless-login-with-magic-link-or-otp/\">OTP or a magic link</a> delivered to the registered email or phone number.</li>\n<li><strong>2FA/MFA</strong> <strong>(Multi-factor Authentication):</strong> It requires more than one security level, like an additional PIN or security question, to identify a user and grant access to a system. </li>\n<li><strong>Single sign-on (SSO):</strong> It allows users to access multiple applications with a single set of credentials. </li>\n<li><strong>Social Authentication:</strong> It verifies and authenticates users with existing credentials from social networking platforms.</li>\n</ul>\n<h3 id=\"different-ways-of-user-authorization\" style=\"position:relative;\"><a href=\"#different-ways-of-user-authorization\" aria-label=\"different ways of user authorization permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Different Ways of User Authorization</h3>\n<ul>\n<li><strong>Role-based Access Controls (RBAC):</strong> It can be implemented for system-to-system and user-to-system privilege management.</li>\n<li><strong>JSON web token (JWT):</strong> It is an open standard for securely transmitting data between parties, and users are authorized using a public/private key pair.</li>\n<li><strong>SAML:</strong> It is a standard Single Sign-On format (SSO) where authentication information is exchanged through XML documents that are digitally signed.</li>\n<li><strong>OpenID Authorization:</strong> It verifies user identity based on an authorization server's authentication.</li>\n<li><strong>OAuth:</strong> It allows the API to authenticate and access the requested system or resource.</li>\n</ul>\n<p><a href=\"https://www.loginradius.com/resource/how-to-secure-api-using-oauth2\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"WP-digitization\"\n        title=\"WP-digitization\"\n        src=\"/static/f51896849e6cc5c9322bf56badbebc21/e5715/WP-digitization.png\"\n        srcset=\"/static/f51896849e6cc5c9322bf56badbebc21/a6d36/WP-digitization.png 650w,\n/static/f51896849e6cc5c9322bf56badbebc21/e5715/WP-digitization.png 768w,\n/static/f51896849e6cc5c9322bf56badbebc21/81501/WP-digitization.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<p>Since we’ve got a fair understanding of the authentication and authorization system, let’s just quickly jump to the aspects that define the quality of the authentication system.</p>\n<h2 id=\"8-characteristics-to-evaluate-the-quality-of-authentication-system\" style=\"position:relative;\"><a href=\"#8-characteristics-to-evaluate-the-quality-of-authentication-system\" aria-label=\"8 characteristics to evaluate the quality of authentication system permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>8 Characteristics to Evaluate the Quality of Authentication System</h2>\n<h3 id=\"1-functional-stability\" style=\"position:relative;\"><a href=\"#1-functional-stability\" aria-label=\"1 functional stability permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#1. Functional Stability</h3>\n<p>One of the essential characteristics of a robust authentication system is functional stability. The authentication system, or in other words, a CIAM solution, must strictly adhere to functional completeness, correctness, and appropriateness. </p>\n<p>Considering the new security challenges, the CIAM solution must adapt to the diverse security environment and offer stringent security in every situation.For instance, the LoginRadius CIAM offers <a href=\"https://www.loginradius.com/blog/identity/risk-based-authentication/\">Risk-based Authentication</a> (RBA) that automatically kicks in and adds another layer of authentication in a hazardous environment. </p>\n<h3 id=\"2-reliability\" style=\"position:relative;\"><a href=\"#2-reliability\" aria-label=\"2 reliability permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#2. Reliability</h3>\n<p>A CIAM solution offering authentication and authorization must be reliable enough to meet the ever-expanding security and infrastructure requirements. </p>\n<p>For instance, if the number of users signing up or logging in suddenly surges, the CIAM should be capable of handling peak loads without posing a threat to crucial consumer and business information. </p>\n<p>Here’s where LoginRadius CIAM plays a vital role. The <a href=\"https://www.loginradius.com/\">LoginRadius CIAM</a> delivers a flawless performance coupled with the auto-scalable infrastructure that automatically scales according to the business requirements in real-time.</p>\n<p>Whether the number of users is hundreds of millions, LoginRadius handles consumers like a breeze and ensures data is securely stored. </p>\n<h3 id=\"3-performance-efficiency\" style=\"position:relative;\"><a href=\"#3-performance-efficiency\" aria-label=\"3 performance efficiency permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#3. Performance Efficiency</h3>\n<p>Enterprises should strictly consider relying on a CIAM solution that not only ensures efficiency but eventually meets the surging demands of users in real-time without hampering user experience. </p>\n<p>A CIAM solution carries out the way authentication and authorization define the overall usability and performance of the mechanism. Businesses should ensure that their CIAM can handle peak loads and deliver a frictionless user experience without delay. </p>\n<h3 id=\"4-security\" style=\"position:relative;\"><a href=\"#4-security\" aria-label=\"4 security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#4. Security</h3>\n<p>Security is also one of the most crucial aspects of choosing a CIAM solution for carrying out authentication and authorization.  Businesses must ensure that their CIAM vendors offer the highest level of security through multiple stringent layers of protection that secure business data and safeguard consumer identities. </p>\n<p>A CIAM solution must be capable of identifying the user who it claims to be and must take immediate action if it detects something fishy. </p>\n<p>Here’s where LoginRadius CIAM comes into play. The new-age CIAM solution harmoniously combines all the essential aspects of a secure infrastructure, including confidentiality, integrity, accountability, and authenticity.</p>\n<p>The leading CIAM offers <a href=\"https://www.loginradius.com/multi-factor-authentication/\">multi-factor authentication</a>, risk-based authentication,  built-in web application firewall and adheres to all the major data privacy regulations and security compliances. Apart from this, the customer data is protected with many built-in features such as encryption at rest, one-way password hashing, and much more.</p>\n<h3 id=\"5-compatibility\" style=\"position:relative;\"><a href=\"#5-compatibility\" aria-label=\"5 compatibility permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#5. Compatibility</h3>\n<p>Another essential aspect that enterprises shouldn’t ignore in their CIAM is compatibility. A CIAM solution must be compatible with both web and mobile devices to offer complete responsiveness to end-users. Also, the CIAM must have interoperable capabilities to ensure compatibility with other products and systems. </p>\n<p>The LoginRadius CIAM offers endless possibilities for enterprises as they can integrate third-party applications and programs that leverage consumer data and behavior to deliver valuable insights. </p>\n<h3 id=\"6-maintainability\" style=\"position:relative;\"><a href=\"#6-maintainability\" aria-label=\"6 maintainability permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#6. Maintainability</h3>\n<p>The maintenance of a CIAM solution shouldn’t be a tough nut to crack. Enterprises should consider relying on cloud-based CIAM solutions like LoginRadius that offer 100% uptime and ensure minimal maintenance costs. </p>\n<p>Moreover, the LoginRadius Cloud Directory is a fully managed service, so there’s no additional work needed to maintain it.</p>\n<h3 id=\"7-portability\" style=\"position:relative;\"><a href=\"#7-portability\" aria-label=\"7 portability permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#7. Portability</h3>\n<p>Portability is yet another vital aspect that shouldn’t be overlooked by enterprises considering adding authentication to their platforms. The CIAM solution must be adaptable and portable to be used in every environment and niche to cater to the diverse needs of the businesses. </p>\n<p>Since cloud computing is swiftly becoming the future of modern businesses, relying on a cloud-based solution is undeniably the wisest decision. </p>\n<h3 id=\"8-usability\" style=\"position:relative;\"><a href=\"#8-usability\" aria-label=\"8 usability permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#8. Usability</h3>\n<p>Last but not least, usability must be considered while choosing a reliable authentication mechanism since factors like user error protection, accessibility, and user interface are the cornerstones of an ideal CIAM solution. </p>\n<p>The LoginRadius CIAM helps businesses deliver a flawless user experience through its state-of-the-art user interface reinforced by robust security. </p>\n<p>Also, the cloud CIAM offers numerous ways to authenticate users. Businesses can leverage <a href=\"https://www.loginradius.com/blog/identity/what-is-social-login/\">social login</a>, passwordless login, SSO, and more with one solution. </p>\n<h2 id=\"final-thoughts\" style=\"position:relative;\"><a href=\"#final-thoughts\" aria-label=\"final thoughts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Final Thoughts</h2>\n<p>Carrying out authentication is crucial for every business in the digital landscape. However, the increasing security concerns have raised the bar for enterprises to choose their authentication system wisely. </p>\n<p>The aspects mentioned above could help businesses choose the most exemplary authentication mechanism that not only offers the highest level of security but eventually delivers a flawless user experience. </p>\n<p>Moreover, businesses can witness the world-class authentication system in action with LoginRadius CIAM that helps establish a secure and user-friendly authentication and authorization system. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-Consultation\"\n        title=\"book-a-demo-Consultation\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"November 18, 2021","updated_date":null,"description":"Whether we talk about data leaks or identity thefts, businesses that become victims of security breaches compromise their brand reputation and lose millions of dollars every year. Hence, robust authentication and authorization mechanisms become a necessity and not just a luxury. Let’s understand how businesses can evaluate the quality of a user authentication system.","title":"How to Evaluate the Quality of Your User Authentication System","tags":["user authentication","authorization","compliance"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/dc887531fd19f04c9f967c9d461c832f/33aa5/user-authentication.jpg","srcSet":"/static/dc887531fd19f04c9f967c9d461c832f/f836f/user-authentication.jpg 200w,\n/static/dc887531fd19f04c9f967c9d461c832f/2244e/user-authentication.jpg 400w,\n/static/dc887531fd19f04c9f967c9d461c832f/33aa5/user-authentication.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Arpita Garg","github":null,"avatar":null}}}},{"node":{"excerpt":"Do you know that, on average, 70% of eCommerce shoppers abandon their carts before checking out? Customers leaving their carts is one of the…","fields":{"slug":"/growth/ciam-prevents-abandoned-carts/"},"html":"<p>Do you know that, on average, <a href=\"https://sleeknote.com/blog/cart-abandonment-statistics\">70% of eCommerce shopper</a>s abandon their carts before checking out? Customers leaving their carts is one of the most common issues in all eCommerce sites. </p>\n<p>There can be various reasons behind this abandonment: for example, the high shipping charge or the customer is simply not ready to buy! However, in most cases it is data theft or payment frauds that prevent customers from trusting the merchant again. </p>\n<p>So, how do you prevent consumers from abandoning their carts? The simple answer to this is <a href=\"https://www.loginradius.com/industry-retail-and-ecommerce/\">CIAM for eCommerce</a>. Customer Identity and Access Management (CIAM) is an emerging SaaS solution that emphasizes security to improve the digital customer experience. </p>\n<p>So, let’s take a deeper look into how CIAM can stop the issue of abandoned carts.</p>\n<h2 id=\"what-is-ciam\" style=\"position:relative;\"><a href=\"#what-is-ciam\" aria-label=\"what is ciam permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is CIAM</h2>\n<p>CIAM is a cloud-based SaaS solution that uses robust security protocols for a smooth and protected customer experience. This emerging solution benefits not only the customers but also the organization. CIAM for eCommerce allows merchants to securely store and manage all customer identity and profile data. This helps ease the customer access to their applications and services without adding to the organizational risk factor.</p>\n<p>In a broad sense, CIAM can be defined as an omnichannel pathway for both customers and the company. By deploying multiple security protocols like authentication, data governance, deployment and customer profiling,  CIAM enables a liberal and seamless customer user experience.</p>\n<h2 id=\"3-ways-ciam-helps-prevent-abandoned-carts\" style=\"position:relative;\"><a href=\"#3-ways-ciam-helps-prevent-abandoned-carts\" aria-label=\"3 ways ciam helps prevent abandoned carts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3 Ways CIAM helps Prevent Abandoned Carts</h2>\n<h3 id=\"1-safe-customer-credential-storage\" style=\"position:relative;\"><a href=\"#1-safe-customer-credential-storage\" aria-label=\"1 safe customer credential storage permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#1. Safe customer credential storage</h3>\n<p>Customer identity and other credentials are sensitive information that hackers can easily misuse. Most eCommerce sites struggle to provide proper storage to prevent hackers from reaching and exploiting such data.</p>\n<p>Thankfully, CIAM helps you collect data as well as secure it. What makes it even better is that you can collect customers’ data that is beyond just registration! That’s right, through CIAM, you can even collect helpful information such as customers’ shopping patterns, buying choices, etc. And of course, you can use this information to boost your targeted marketing strategies and other ventures. </p>\n<p><a href=\"https://www.loginradius.com/resource/how-to-squeeze-every-drop-of-progressive-profiling/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"EB-progressive-profiling\"\n        title=\"EB-progressive-profiling\"\n        src=\"/static/36e781d8b7ee8af244f0c5bffb9401dc/e5715/EB-progressive-profiling.png\"\n        srcset=\"/static/36e781d8b7ee8af244f0c5bffb9401dc/a6d36/EB-progressive-profiling.png 650w,\n/static/36e781d8b7ee8af244f0c5bffb9401dc/e5715/EB-progressive-profiling.png 768w,\n/static/36e781d8b7ee8af244f0c5bffb9401dc/81501/EB-progressive-profiling.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<p>Talking about security, CIAM solutions tokenize customer identities to detach them from sensitive data while it's in storage. Furthermore, these solutions also use robust <a href=\"https://www.loginradius.com/blog/engineering/encryption-and-hashing/\">data encryption and hashing</a> to ensure the privacy of sensitive information and credentials.</p>\n<p>Overall, CIAM benefits the organization by allowing them to maintain visibility over the data they collect. In this way, the data collected can be monitored, stored, and accessed much more securely. Not to forget, the security of all of this information also plays a significant role in fulfilling legal compliance like GDPR.   </p>\n<h3 id=\"2-better-authentication\" style=\"position:relative;\"><a href=\"#2-better-authentication\" aria-label=\"2 better authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#2. Better authentication</h3>\n<p>As mentioned above, the risk of data breaches and payment gateway scams prevents customers from checking out their carts. Strong authentication protocols are the best way to secure customers against these issues. </p>\n<p>CIAM for eCommerce uses various authentication protocols that help achieve this goal. Specifically, <a href=\"https://www.loginradius.com/multi-factor-authentication/\">multi factor authentication (MFA)</a> enables passwords to be just a part of the authentication process. Here, the consumers need to provide a few more factors to prove their identity, for example - a PIN or a fingerprint. </p>\n<p>In addition, the customer’s device can also be a part of the authentication process. For example, when you must've tried to log in to your Google account from a new device, you might have received a similar email notification asking if that’s you or not. </p>\n<p>Another authentication process included using social media logins as the means to connect with the merchant. Not only is it an added security feature, but it also helps maintain strong identity management.</p>\n<p>These simple yet powerful factors only take a moment and do not disrupt the customer experience. Thus <a href=\"https://www.loginradius.com/blog/fuel/customer-identity-drives-digital-ecommerce-success/\">CIAM’s robust authentication</a> process gives customers a better sense of security while online shopping, preventing abandoned carts. </p>\n<h3 id=\"3-multi-channel-support\" style=\"position:relative;\"><a href=\"#3-multi-channel-support\" aria-label=\"3 multi channel support permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#3. Multi-Channel Support</h3>\n<p>CIAM for eCommerce can be easily integrated into both modern and old applications. That’s why we can see CIAM being used by many new and legacy enterprises striving to make the process more straightforward. </p>\n<p>It helps enable the organizations to have greater control of their information across every platform and application, from websites to apps and more. This ensures the streamlined user experience regardless of the device and location of the customers.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>Consumers expect simplicity and speed with new-age authentication like the use of biometrics that replace passwords for secure and seamless login. Likewise, CIAM helps streamline the data storage and authentication to secure your customer experience and provide you with a competitive edge. The combination of these factors makes CIAM a powerful platform for any eCommerce enterprise. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"November 16, 2021","updated_date":null,"description":"Shoppers leave their carts behind all the time. When this happens, it usually means that they're abandoning their purchase but also that they're possibly losing interest in your brand altogether. This blog takes a deeper look into how CIAM can stop the issue of abandoned carts.","title":"How CIAM can help in Preventing Abandoned Carts","tags":["progressive profiling","ciam solution","mfa","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7241379310344827,"src":"/static/3a561095dcb8124ae6471748c09b08c0/14b42/cart-abandon.jpg","srcSet":"/static/3a561095dcb8124ae6471748c09b08c0/f836f/cart-abandon.jpg 200w,\n/static/3a561095dcb8124ae6471748c09b08c0/2244e/cart-abandon.jpg 400w,\n/static/3a561095dcb8124ae6471748c09b08c0/14b42/cart-abandon.jpg 800w,\n/static/3a561095dcb8124ae6471748c09b08c0/16310/cart-abandon.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rashmi Mathur","github":null,"avatar":null}}}},{"node":{"excerpt":"LoginRadius has been at the forefront of businesses' digital transformation with its advanced CIAM (Customer Identity and Access Management…","fields":{"slug":"/identity/loginradius-roi-enterprises-infographic/"},"html":"<p>LoginRadius has been at the forefront of businesses' digital transformation with its advanced CIAM (Customer Identity and Access Management) platform, redefining how companies securely manage their users. The cloud solution also offers a host of initiatives that enhance ROI like <a href=\"https://www.loginradius.com/blog/identity/handling-scalability-security-loginradius/\">high scalability</a>, customization, and customer-obsessed solutions. A few are explained below: </p>\n<h3 id=\"1-auto-scalable-infrastructure\" style=\"position:relative;\"><a href=\"#1-auto-scalable-infrastructure\" aria-label=\"1 auto scalable infrastructure permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#1. Auto-scalable infrastructure</h3>\n<p>Organizations these days need to enable networks, processes, and software to grow and manage increasing demands effectively. <a href=\"https://www.loginradius.com/scalability/\">Scalable infrastructure</a> provides companies with the ability to add servers and computers to a network to handle increased workloads efficiently.</p>\n<p>It, therefore, does not come as a surprise that scalable storage has gone from a novelty to a necessity with its ability to increase data capacity utilizing a single repository instead of multiple sentinel servers. </p>\n<p>To address the potential of applications growing over time, our platform is designed with scalability in mind and can resourcefully and seamlessly accommodate growth. At a peak load of 180K logins per second, you can rest assured our infrastructure can handle increased users and demand.</p>\n<h3 id=\"2-unparalleled-security\" style=\"position:relative;\"><a href=\"#2-unparalleled-security\" aria-label=\"2 unparalleled security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#2. Unparalleled security</h3>\n<p>LoginRadius offers matchless security with password protection, account verification, auto re-authentication, <a href=\"https://www.loginradius.com/blog/identity/risk-based-authentication/\">risk-based authentication</a>, multi-factor authentication, and in-built fraud email blocks. All these elements come together to form the most formidable and intelligent security system with protocols that enable access to users after thorough verification and authentication, restrict access to unauthorized elements, protect users from external threats and keep sensitive data secure.</p>\n<p><a href=\"https://www.loginradius.com/resource/the-case-for-buying-over-building/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"EB-buy-build\"\n        title=\"EB-buy-build\"\n        src=\"/static/1b84d0d47bd12345dbf18a915b068d70/e5715/EB-buy-build.png\"\n        srcset=\"/static/1b84d0d47bd12345dbf18a915b068d70/a6d36/EB-buy-build.png 650w,\n/static/1b84d0d47bd12345dbf18a915b068d70/e5715/EB-buy-build.png 768w,\n/static/1b84d0d47bd12345dbf18a915b068d70/81501/EB-buy-build.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h3 id=\"3-seamless-integration\" style=\"position:relative;\"><a href=\"#3-seamless-integration\" aria-label=\"3 seamless integration permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#3. Seamless integration</h3>\n<p>Our automated data integration options improve organizational efficiency to automate tasks to run entirely without minimal human intervention. Automation of repetitive and tedious tasks associated with data integration such as ingestion, extraction, transformation, and migration across the enterprise drives up efficiency and saves your business time and money.</p>\n<p>LoginRadius provides customized data mapping to facilitate data integration, <a href=\"https://www.loginradius.com/blog/identity/loginradius-identity-import-manager-data-migration/\">data migration</a>, warehouse automation, automated data extraction, data synchronization, and meet other data management requirements. </p>\n<p>Data mapping is a crucial aspect, and quality data mapping will ensure top-quality data for analysis. Our customized data mapping ability will allow organizations to gather user data for valuable insights.</p>\n<p>Unified and centralized data further allows organizations to work from the exact blueprint to avoid discrepancies from different tools and disparate data. Furthermore, the availability of data at a single, central location improves accessibility. It enhances the decision-making process by providing a holistic and complete view of the organization's data. </p>\n<p>LoginRadius also provides two-way sync, allowing users to synchronize data irrespective of whether it has been uploaded from the source or the destination.</p>\n<p>To learn more on how LoginRadius empowers businesses and delivers the utmost ROI, check out the infographic below.\n<span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 275.38461538461536%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"ROI\"\n        title=\"ROI\"\n        src=\"/static/8e41b77214cf11ee9f097769659c8f5e/e5715/ROI.png\"\n        srcset=\"/static/8e41b77214cf11ee9f097769659c8f5e/a6d36/ROI.png 650w,\n/static/8e41b77214cf11ee9f097769659c8f5e/e5715/ROI.png 768w,\n/static/8e41b77214cf11ee9f097769659c8f5e/4fa52/ROI.png 1241w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<h2 id=\"implementing-customer-obsessed-capabilities-for-your-business\" style=\"position:relative;\"><a href=\"#implementing-customer-obsessed-capabilities-for-your-business\" aria-label=\"implementing customer obsessed capabilities for your business permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Implementing Customer-Obsessed Capabilities for Your Business</h2>\n<p>For businesses to grow and increase their profitability, there is a need to implement robust infrastructure to aid in productivity and increase efficiency. LoginRadius helps organizations scale up security, operability, data integration, and effective <a href=\"https://www.loginradius.com/data-governance/\">data management</a>, among others. </p>\n<p>LoginRadius has 35 data centers worldwide and helps companies manage the needs of 1.17 billion user identities with its efficient 24/7 support for its valued customers.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"LoginRadius Book a Demo\"\n        title=\"LoginRadius Book a Demo\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"November 16, 2021","updated_date":null,"description":"For businesses to grow and increase their profitability, there is a need to implement robust infrastructure to aid in productivity and increase efficiency. LoginRadius helps organizations scale up security, operability, data integration, and effective data management, among others. Check out our infographic for more ROI-centric details.","title":"How LoginRadius Offers Customer-Centric Capabilities that Drive ROI","tags":["data management","digital transformation","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":2.1739130434782608,"src":"/static/684acb1a123674f5957f68c52614ead3/14b42/roi-cover.jpg","srcSet":"/static/684acb1a123674f5957f68c52614ead3/f836f/roi-cover.jpg 200w,\n/static/684acb1a123674f5957f68c52614ead3/2244e/roi-cover.jpg 400w,\n/static/684acb1a123674f5957f68c52614ead3/14b42/roi-cover.jpg 800w,\n/static/684acb1a123674f5957f68c52614ead3/47498/roi-cover.jpg 1200w,\n/static/684acb1a123674f5957f68c52614ead3/920cd/roi-cover.jpg 1464w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"The goal of any digital business is to boost its conversion rates and increase sales. However, with the plethora of authentication tools…","fields":{"slug":"/growth/advantage-social-login-as-marketer/"},"html":"<p>The goal of any digital business is to boost its conversion rates and increase sales. However, with the plethora of authentication tools available, it is not easy to select one.  <a href=\"https://www.loginradius.com/social-login/\">Social login</a> is one of the most common and preferred ways to achieve the target. It simplifies the login process for the user which directly results in boosted conversion rate. </p>\n<h2 id=\"what-is-social-login\" style=\"position:relative;\"><a href=\"#what-is-social-login\" aria-label=\"what is social login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Social Login?</h2>\n<p>Social login is an authentication process that uses social networks to authenticate a user on the website. It is designed for making user registration easier, faster, and more efficient.  Social login can provide enterprises with new ways to deepen relationships with their customers, improve conversion rates, reduce abandonments, etc.</p>\n<p>Social login is good for your business because it saves the trouble of registering every single time your customer wants to utilize your digital property. </p>\n<h2 id=\"5-ways-how-social-login-boosts-conversion-rates\" style=\"position:relative;\"><a href=\"#5-ways-how-social-login-boosts-conversion-rates\" aria-label=\"5 ways how social login boosts conversion rates permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5 Ways How Social Login Boosts Conversion Rates</h2>\n<p>Users look at social login as a simple and quick way to log in to a website. However, marketers must notice how successful organizations have been implementing it to maximize their sales conversion rates at every step of the <a href=\"https://www.loginradius.com/blog/fuel/consumer-journey-from-sign-up-to-purchase/\">customer journey</a>. </p>\n<p>The companies pull the user information to create a wholesome experience for the user. Thus, the notifications are more personalized and attractive to the users. Below are a few reasons as to what attracts the customers to social login:</p>\n<ol>\n<li><strong>It quickens the process of signing up for the website:</strong> Implementation of social login makes the registration and login process fast. It can lower the time from around two minutes to around two seconds. As brand managers, you will notice the impact on your sign-up conversion rate for the website.</li>\n<li><strong>It enables the usage of social media functionalities.</strong> Social login enables users to like, share, comment, subscribe, play online games, and much more without having to create an account or waste time by typing their login credentials over and over again.</li>\n<li><strong>It doesn't force the users to create a new password:</strong> The process utilizes the information of social media accounts of the users. Thus, they have one less password to remember. It is something they might appreciate and hence visit the website more frequently.</li>\n</ol>\n<p><a href=\"https://www.loginradius.com/resource/social-login-reconsidered/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"WP-social-login-rec\"\n        title=\"WP-social-login-rec\"\n        src=\"/static/f7be1d9898f76d7c7aec73a1e5df1b7f/e5715/WP-social-login-rec.png\"\n        srcset=\"/static/f7be1d9898f76d7c7aec73a1e5df1b7f/a6d36/WP-social-login-rec.png 650w,\n/static/f7be1d9898f76d7c7aec73a1e5df1b7f/e5715/WP-social-login-rec.png 768w,\n/static/f7be1d9898f76d7c7aec73a1e5df1b7f/81501/WP-social-login-rec.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<ol start=\"4\">\n<li>\n<p><strong>It results in fewer unsuccessful logins:</strong> The users only need to click on the social media account they want to log in with. Thus, they will not have the scope of making mistakes while entering their login credentials. </p>\n<p>The feature might prove to be the most helpful for smartphone users. The reason is that sometimes it might be uncomfortable to type in info while you are traveling or are outside. Thus, you minimize the chance of losing customers<a href=\"https://www.loginradius.com/blog/identity/best-practices-choosing-good-security-questions/\"> who have forgotten their password</a> or choose not to log in as it would be inconvenient to type at the moment.</p>\n</li>\n<li><strong>You can expand your database and personalize your services</strong>: With the help of <strong>social login</strong>, you can get access to valuable data about the customer's preferences. Thus, you can personalize the content you share with them.</li>\n</ol>\n<p>The easier and more convenient it is for a user to log in to a website, the higher your conversion chances. Thus, as a marketer, you should be aware of how to utilize social login to improve the conversion rates for your company. Once you get the email IDs of the users, you can use them to send prospective customers push and email notifications as well.</p>\n<h2 id=\"how-to-drive-3x-engagement-with-push-and-email-notifications\" style=\"position:relative;\"><a href=\"#how-to-drive-3x-engagement-with-push-and-email-notifications\" aria-label=\"how to drive 3x engagement with push and email notifications permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How to Drive 3X Engagement With Push and Email Notifications</h2>\n<p>The users who have enabled push notifications usually have approx three times the engagement rate than those who disabled the push notification. Thus, the push on mobile or email notifications plays a good role in engagement and re-engagement. </p>\n<p>What is the role of push notifications in our lives? There are many benefits that make it so popular. It keeps you in the know of what’s happening on your social media, or the latest offers on your eCommerce application. </p>\n<p>For example, you get a notification when someone likes or comments on your Facebook post or Instagram feed or when you get mentioned on Twitter. </p>\n<p>A significant impact of these notifications can be created when they engage inactive users too. </p>\n<h2 id=\"how-can-marketers-make-use-of-personalized-emails-to-boost-sales\" style=\"position:relative;\"><a href=\"#how-can-marketers-make-use-of-personalized-emails-to-boost-sales\" aria-label=\"how can marketers make use of personalized emails to boost sales permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How can Marketers Make Use of Personalized Emails to Boost Sales?</h2>\n<p>Marketers can use personalized emails to <a href=\"https://www.loginradius.com/blog/fuel/customer-relationship-business/\">build relationships with customers</a>. You can provide an engaging environment to the users by presenting notifications based on the knowledge of the relevant connections of the user. These notifications will let the users go back to the app again and reactivate. </p>\n<p>Thus, if used properly, <strong>social logins</strong> can boost conversion rates like no other authentication tool. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"November 12, 2021","updated_date":null,"description":"Using social login to drive sign-ups usually makes sense because it increases user privacy. If users like the site, they're more likely to return, and you're more likely to convert them into paying customers. This blog explains how social login can boost conversion rates.","title":"Can Social Login Boost Conversion Rates? 5 Things Marketers Should Know","tags":["social login","cx","data privacy"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.941747572815534,"src":"/static/3884b20ce59ecdd0e8d9b0ebde60e117/14b42/social-login-marketer.jpg","srcSet":"/static/3884b20ce59ecdd0e8d9b0ebde60e117/f836f/social-login-marketer.jpg 200w,\n/static/3884b20ce59ecdd0e8d9b0ebde60e117/2244e/social-login-marketer.jpg 400w,\n/static/3884b20ce59ecdd0e8d9b0ebde60e117/14b42/social-login-marketer.jpg 800w,\n/static/3884b20ce59ecdd0e8d9b0ebde60e117/16310/social-login-marketer.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}},{"node":{"excerpt":"The existence of the Border Gateway Routing Protocol or BGP attacks is one of the primary reasons why transferring large volumes of…","fields":{"slug":"/identity/how-to-protect-business-bgp-hijacking/"},"html":"<p>The existence of the Border Gateway Routing Protocol or BGP attacks is one of the primary reasons why transferring large volumes of information across a network is possible today. BGP acts as a post office that analyses the logistics involved in transporting data from one part of the network to the other using the most optimal path. </p>\n<h2 id=\"history-of-bgp-hijacking\" style=\"position:relative;\"><a href=\"#history-of-bgp-hijacking\" aria-label=\"history of bgp hijacking permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>History of BGP Hijacking</h2>\n<p>Since the early 2000s, hackers have targeted and successfully infiltrated secure networks after hijacking the protocol. Upon gaining control of a network’s BGP, the hackers can redirect files or web traffic to their own devices. </p>\n<p>For example, a major BGP hijacking occurred in April of 2020, where over <a href=\"https://www.manrs.org/2020/04/not-just-another-bgp-hijack/\">8800 prefixes</a> were affected. These prefixes belonged to e-commerce giants like Amazon and Alibaba. This hijacking resulted in the disruption of servers across the world. Moreover, the complete estimate of how much data was infiltrated is still unknown.  </p>\n<p>Even tech giant Google is not immune to these attacks as a Chinese telecom company was allegedly behind the hijacking of 180 prefixes in 2018. Although the attack was small compared to other instances, it still resulted in the disruption of several Google services. This disruption was primarily seen in GSuite and Google search. </p>\n<h2 id=\"best-practices-to-prevent-and-mitigate-bgp-hijacking\" style=\"position:relative;\"><a href=\"#best-practices-to-prevent-and-mitigate-bgp-hijacking\" aria-label=\"best practices to prevent and mitigate bgp hijacking permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Best Practices to Prevent and Mitigate BGP Hijacking</h2>\n<p>BGP can be a liability that enterprises cannot ignore when it comes to <a href=\"https://www.loginradius.com/customer-security/\">enterprise security</a>. This is because it had dedicated security mechanisms in place until recently and instead required a company to put their trust in their ISP unless they maintain their autonomous system. </p>\n<p>In either case, the company or individual will have to ensure that there are measures to prevent or mitigate BGP hijacking. Most enterprises have turned to one of two security options. These include: </p>\n<h3 id=\"1-mutually-agreed-norms-for-routing-manrs\" style=\"position:relative;\"><a href=\"#1-mutually-agreed-norms-for-routing-manrs\" aria-label=\"1 mutually agreed norms for routing manrs permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#1. Mutually Agreed Norms For Routing (MANRS)</h3>\n<p>This is one of the more universally accepted routing <a href=\"https://www.loginradius.com/blog/identity/maintaining-quality-data-security-practices/\">security measures</a> that are in use today. It is essentially a global initiative carried out by operators and enterprises to prevent route hijacking and other forms of DoS attacks. </p>\n<p>According to this initiative, most of the BGP hijacking incidents that have taken place to date occurred as a result of the following: </p>\n<p><strong>Prefix hijacking</strong></p>\n<p>This is the most common type of BGP hijacking, where there is an unauthorized takeover of IP addresses after hackers can corrupt internet routing tables or autonomous systems. </p>\n<p><strong>Route leaks</strong></p>\n<p>A route leak is often described as propagating or making a BGP announcement beyond the intended scope. In other words, the unauthorized party will announce prefixes changing the course of the web traffic to a destination that was not intended. </p>\n<p><strong>IP spoofing</strong></p>\n<p>This takes place when the hacker masquerades their device or entity as a legitimate one to gain access to files by redirecting them to a different IP address. </p>\n<p>To counter this, MANRS recommends implementing the following security measures: </p>\n<p><strong>Filtering</strong></p>\n<p>This measure can be introduced to ensure that the announcement of BGP routes is accurate and belongs to legitimate entities. Therefore, enterprises can secure inbound routing advertisements using prefix-level filters to filter out suspicious IP addresses. </p>\n<p><strong>Coordination:</strong></p>\n<p>This involves maintaining Regional Internet Registries (RIRs) that contain accurate and current contact information like NOC contacts. This will also include imposing authentication and authorization requirements on the maintainers to prevent the spread of misinformation. </p>\n<p><strong>Global validation</strong></p>\n<p>Network operators from around the world will have to release their data so that others can validate the routing information on a global scale. Therefore, this is a publicly documented routing policy for ASNs and prefixes. All information is stored on RIRs. </p>\n<p><strong>Anti-spoofing</strong></p>\n<p>This is a technique that is used to identify and drop information that has false IP addresses. The anti-spoofing filters which are used can deny service to spoofed IP addresses which try to gain access to a network. In most cases, if a packet coming from an external network contains an internal IP address, it gets blocked. </p>\n<p><a href=\"https://www.loginradius.com/resource/why-is-end-user-cyber-security-training-mandatory/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"WP-cybersecurty-training\"\n        title=\"WP-cybersecurty-training\"\n        src=\"/static/f5b7b47806da391283f80cc1201c3ae2/e5715/WP-cybersecurty-training.png\"\n        srcset=\"/static/f5b7b47806da391283f80cc1201c3ae2/a6d36/WP-cybersecurty-training.png 650w,\n/static/f5b7b47806da391283f80cc1201c3ae2/e5715/WP-cybersecurty-training.png 768w,\n/static/f5b7b47806da391283f80cc1201c3ae2/81501/WP-cybersecurty-training.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h3 id=\"2-rpki-adoption\" style=\"position:relative;\"><a href=\"#2-rpki-adoption\" aria-label=\"2 rpki adoption permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#2. RPKI adoption</h3>\n<p>MANRS also recommends using Routing <a href=\"https://www.loginradius.com/blog/identity/pki-future-secure-communications/\">Public Key Infrastructure</a>, a security framework used to help internet service providers or operators make more informed decisions with regards to secure routing. </p>\n<p>Its main function is to prove the association between special IP address blocks. Doing so can reduce the occurrence of route leaks and mitigate the blast radius of any BGP hijacking incident.</p>\n<p>However, the only downside of RPKI adoption is that it can be significantly expensive for an ISP or an enterprise to introduce into their network. This is the reason why only a minority of the world’s network adopts an RPKI. </p>\n<h2 id=\"the-bottom-line\" style=\"position:relative;\"><a href=\"#the-bottom-line\" aria-label=\"the bottom line permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Bottom Line</h2>\n<p>The reliance on BGP can be a double-edged sword as, on the one hand, it can be extremely convenient, while on the other, it can have major security lapses. However, enterprises and ISPs can drastically reduce the risk of BGP hijacking by adopting the aforementioned safe practices. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"November 12, 2021","updated_date":null,"description":"The reliance on BGP can be a double-edged sword as, on the one hand, it can be extremely convenient, while on the other, it can have major security lapses. However, enterprises can drastically reduce the risk by adopting the practices mentioned in the blog.","title":"How to Mitigate BGP Attacks and Secure Your User's Data","tags":["enterprise security","cybersecurity"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7391304347826086,"src":"/static/3325782f6cc466645cfd452b9a68b494/14b42/bgp-attacks.jpg","srcSet":"/static/3325782f6cc466645cfd452b9a68b494/f836f/bgp-attacks.jpg 200w,\n/static/3325782f6cc466645cfd452b9a68b494/2244e/bgp-attacks.jpg 400w,\n/static/3325782f6cc466645cfd452b9a68b494/14b42/bgp-attacks.jpg 800w,\n/static/3325782f6cc466645cfd452b9a68b494/16310/bgp-attacks.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"User experience is the key to business success in today’s digital era, where consumers are always on a hunt for rich experiences every time…","fields":{"slug":"/growth/customize-marketing-programs-on-consumer-journey/"},"html":"<p>User experience is the key to business success in today’s digital era, where consumers are always on a hunt for rich experiences every time they interact with a brand. </p>\n<p>However, creating a good user experience isn’t the need of the hour; instead, creating a personalized consumer journey is what businesses need the most. </p>\n<p>A <a href=\"https://www.accenture.com/t20180503T034117Z__w__/nl-en/_acnmedia/PDF-77/Accenture-Pulse-Survey.pdf\">survey by Accenture Interactive</a> found that 48% of consumers have switched from one service provider to another just because the former lacked personalization—and the trend is swiftly increasing.</p>\n<p>This means that businesses that aren’t leveraging personalization for their consumers would surely stand behind their competitors. </p>\n<p>However, businesses need data as their primary fuel for creating customized consumer journeys. This data can only be extracted through a cutting-edge consumer identity and access management (CIAM) solution. </p>\n<p>Yes, a new-age CIAM solution like LoginRadius helps businesses get valuable insights regarding consumer behavior that helps channel your resources to the right audience with relevant, targeted marketing communication campaigns. </p>\n<p>Let’s understand how a <a href=\"https://www.loginradius.com/blog/fuel/consumer-journey-from-sign-up-to-purchase/\">personalized consumer journey</a> can help businesses stay ahead of the curve and how a CIAM solution like LoginRadius offers valuable insights for creating personalized user experiences. </p>\n<h2 id=\"why-personalized-consumer-journey-matters\" style=\"position:relative;\"><a href=\"#why-personalized-consumer-journey-matters\" aria-label=\"why personalized consumer journey matters permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why Personalized Consumer Journey Matters?</h2>\n<p>Every consumer that lands on a website or downloads a mobile app has to go through a sign-up process, which decides whether a company is getting a loyal consumer or just another random user. </p>\n<p>Hence, it’s crucial for businesses to leverage user data's true potential to deliver the experience that users demand. </p>\n<p>Whether it’s personalized suggestions based on previous search history or recommendations of products based on their interests, brands can build credibility and further enhance user engagement for more conversions. </p>\n<p>But why is it so important to provide instant recommendations or personalized experiences to users when they interact for the first time with a brand? </p>\n<p>Well, consumers are already interacting with established brands, including Apple, Amazon, Microsoft, and Google; they know what personalized rich consumer experiences mean. Hence they expect something near to it. </p>\n<p>As a vendor, if you have the data regarding the buyer’s behavior, you can pitch exactly the same product or service for which they have landed. </p>\n<p><a href=\"https://www.loginradius.com/resource/making-customers-feel-seen-in-an-omnichannel-world/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"EB-omnichannel\"\n        title=\"EB-omnichannel\"\n        src=\"/static/9c10ee07ea3f0659f165bfe4811166fe/e5715/EB-omnichannel.png\"\n        srcset=\"/static/9c10ee07ea3f0659f165bfe4811166fe/a6d36/EB-omnichannel.png 650w,\n/static/9c10ee07ea3f0659f165bfe4811166fe/e5715/EB-omnichannel.png 768w,\n/static/9c10ee07ea3f0659f165bfe4811166fe/81501/EB-omnichannel.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h2 id=\"how-loginradius-helps-build-personalized-consumer-journeys\" style=\"position:relative;\"><a href=\"#how-loginradius-helps-build-personalized-consumer-journeys\" aria-label=\"how loginradius helps build personalized consumer journeys permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How LoginRadius Helps Build Personalized Consumer Journeys?</h2>\n<p>Businesses need to pay close attention to consumer experience, the total of digital and in-person interactions that a user has with a brand.</p>\n<p>At baseline, a good consumer experience needs to work to deliver products and services with minimal fuss.</p>\n<p>And if a business wants to pull out and stay ahead of the curve, that experience needs to be remarkable, personal, and delightful. </p>\n<p>With a smart CIAM like <a href=\"https://www.loginradius.com/\">LoginRadius</a>, businesses can collect user data over time that can be used to create marketing strategies as enterprises understand whom they should target. Moreover, you can successfully target your customer base with data collected and organized in the Admin Console. The LoginRadius Identity Platform makes complex customer analytics easy to understand via detailed graphs and customer insights.</p>\n<p>Also, enterprises can export data visualization elements, including graphs and pie charts, to Microsoft Excel by just clicking a button. Customer analytics has never been much easier with LoginRadius Admin Console as it also supports effortless integration with renowned insights and analytics applications for enhanced data visualization. </p>\n<h2 id=\"understand-customer-behaviour-over-time\" style=\"position:relative;\"><a href=\"#understand-customer-behaviour-over-time\" aria-label=\"understand customer behaviour over time permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Understand Customer Behaviour Over Time</h2>\n<p>Leverage the power of data with over 30 charts within customizable date ranges with LoginRadius.</p>\n<p>The smart CIAM lets you expand your understanding of customer activity over different periods of your sales or season cycles.</p>\n<p>What’s more remarkable is that you can export data visualization elements to third-party applications for in-depth data analysis that further helps in creating winning strategies. </p>\n<p>Customer analytics has never been more accessible with the LoginRadius Admin Console. </p>\n<p><a href=\"https://www.loginradius.com/resource/digital-identity-trends-2020/\">Download Digital Identity Trend Report</a> for detailed information regarding opportunities and risks within the identity environment through our comprehensive customer behavior analysis.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>Consumer data can help businesses craft personalized consumer journeys that not only ensure improved conversion rates but eventually help them get more returning customers. </p>\n<p>With a <a href=\"https://www.loginradius.com/blog/identity/customer-identity-and-access-management/#:~:text=Customer%20identity%20and%20access%20management%20(CIAM)%20is%20a%20digital%20identity,while%20securely%20managing%20customer%20identities.\">consumer identity and access management (CIAM)</a> solution in place, enterprises can yield better results by creating rich, personalized user experiences that help engage potential clients and increase the chances of conversions. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"November 10, 2021","updated_date":null,"description":"Personalized consumer experience is becoming the need of the hour. Let’s understand how a personalized consumer journey can help businesses stay ahead of the curve and how a CIAM solution like LoginRadius offers valuable insights for creating personalized user experiences.","title":"Why You Should Customize Your Marketing Programs Based on Consumer Journey","tags":["ciam solution","cx","mfa"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.6528925619834711,"src":"/static/93f7874f8d2d0e6c55182456b315fd95/14b42/customer-marketing.jpg","srcSet":"/static/93f7874f8d2d0e6c55182456b315fd95/f836f/customer-marketing.jpg 200w,\n/static/93f7874f8d2d0e6c55182456b315fd95/2244e/customer-marketing.jpg 400w,\n/static/93f7874f8d2d0e6c55182456b315fd95/14b42/customer-marketing.jpg 800w,\n/static/93f7874f8d2d0e6c55182456b315fd95/16310/customer-marketing.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Vishal Sharma","github":null,"avatar":null}}}}]},"markdownRemark":{"excerpt":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards…","fields":{"slug":"/identity/developer-first-identity-provider-loginradius/"},"html":"<p>Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.</p>\n<p>We’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the <a href=\"https://www.loginradius.com/\">LoginRadius website</a>—to be faster, more intuitive, and developer-first in every way.</p>\n<p>The goal? Having them spend less time searching and more time building.</p>\n<h2 id=\"whats-new-and-improved-on-the-loginradius-website\" style=\"position:relative;\"><a href=\"#whats-new-and-improved-on-the-loginradius-website\" aria-label=\"whats new and improved on the loginradius website permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What’s New and Improved on the LoginRadius Website?</h2>\n<p>LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.</p>\n<p>Here’s a closer look at what’s new and why it’s important:</p>\n<h3 id=\"a-developer-friendly-dark-theme\" style=\"position:relative;\"><a href=\"#a-developer-friendly-dark-theme\" aria-label=\"a developer friendly dark theme permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>A Developer-Friendly Dark Theme</h3>\n<p><img src=\"/f46881583c7518a93bb24e94c32320de/a-developer-friendly-dark-theme.webp\" alt=\"This image shows how LoginRadius offers several authentication methods like traditional login, social login, passwordless login, passkeys and more in a dark mode.\">    </p>\n<p>Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.</p>\n<p>The new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.</p>\n<p>So, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.</p>\n<h3 id=\"clear-categorization-for-loginradius-capabilities\" style=\"position:relative;\"><a href=\"#clear-categorization-for-loginradius-capabilities\" aria-label=\"clear categorization for loginradius capabilities permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Clear Categorization for LoginRadius Capabilities</h3>\n<p><img src=\"/e5358b82be414940f3fb146013845933/capabilities.webp\" alt=\"This image shows a breakdown of all the LoginRadius CIAM capabilities, including authentication, security, UX, scalability and multi-brand management.\"></p>\n<p>We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:</p>\n<ul>\n<li>Authentication: Easily understand <a href=\"https://www.loginradius.com/blog/identity/authentication-option-for-your-product/\">how to choose the right login method</a>, from traditional passwords and OTPs to social login, federated SSO, and passkeys with few lines of code.</li>\n<li>Security: Implement no-code security features like bot detection, IP throttling, breached password alerts, DDoS protection, and adaptive MFA to safeguard user accounts.</li>\n<li>User Experience: Leverage AI builder, hosted pages, and drag-and-drop workflows to create smooth, branded sign-up and login experiences.</li>\n<li>High Performance &#x26; Scalability: Confidently scale with sub-100ms API response times, 100% uptime, 240K+ RPS, and 28+ global data center regions.</li>\n<li>Multi-Brand Management: Efficiently manage multiple identity apps, choosing isolated or shared data stores based on your brand’s unique needs.</li>\n</ul>\n<p>This structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.</p>\n<h3 id=\"developer-first-navigation\" style=\"position:relative;\"><a href=\"#developer-first-navigation\" aria-label=\"developer first navigation permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Developer-First Navigation</h3>\n<p><img src=\"/a8c155c2b6faf3d5f4b4de4e2b14d763/developers-menu.webp\" alt=\"This image shows the LoginRadius menu bar, highlighting the developer dropdown.\">   </p>\n<p>We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.</p>\n<p>The new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.</p>\n<h3 id=\"quick-understanding-of-integration-benefits\" style=\"position:relative;\"><a href=\"#quick-understanding-of-integration-benefits\" aria-label=\"quick understanding of integration benefits permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Quick Understanding of Integration Benefits</h3>\n<p><img src=\"/b2f9a964a2da0ea83e2f8596b833bba7/we-support-your-tech-stack.webp\" alt=\"This image shows a list of popular programming languages and frameworks offered by LoginRadius.\"></p>\n<p>Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.</p>\n<p>Our platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.</p>\n<h2 id=\"over-to-you-now\" style=\"position:relative;\"><a href=\"#over-to-you-now\" aria-label=\"over to you now permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Over to You Now!</h2>\n<p>Check out our <a href=\"https://www.loginradius.com/\">revamped LoginRadius website</a> and see how the improved experience makes it easier to build, scale, and secure your applications.</p>\n<p>Do not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!</p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"February 21, 2025","updated_date":null,"description":"LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve redesigned our website interface, making navigation more intuitive and reassuring that essential resources are easily accessible.","title":"Revamped & Ready: Introducing the New Developer-First LoginRadius Website","tags":["Developer tools","API","Identity Management","User Authentication"],"pinned":true,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7857142857142858,"src":"/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp","srcSet":"/static/80b4e4fbe176a10a327d273504607f32/61e93/hero-section.webp 200w,\n/static/80b4e4fbe176a10a327d273504607f32/1f5c5/hero-section.webp 400w,\n/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp 800w,\n/static/80b4e4fbe176a10a327d273504607f32/99238/hero-section.webp 1200w,\n/static/80b4e4fbe176a10a327d273504607f32/7c22d/hero-section.webp 1600w,\n/static/80b4e4fbe176a10a327d273504607f32/1258b/hero-section.webp 2732w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},"pageContext":{"limit":6,"skip":348,"currentPage":59,"type":"///","numPages":161,"pinned":"ee8a4479-3471-53b1-bf62-d0d8dc3faaeb"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}