![\"mckinsey\"](\"/c477c101a064c23121e6dc2f7f2cf09c/mckinsey.jpg\")
When you visit a website, it may store some basic information about you, such as your IP address, the operating system on your computer, the browser you use, ISP used to connect, location, screen resolution, etc. Some websites store login cookies on your computer, so you don't have to log in every time you visit them.
\nBut this is not all. When browsing online, you also leave enough breadcrumbs for websites and web applications to identify you.
\nWe often talk about personally identifiable information (PII), but few users know precisely what it is.
\nBesides, there are many ways to manage personal information. Having said that, it is one thing when you protect your PII from potential exploitation, and it's entirely different when a third party manages it for you.
\nSo, let us take a deep dive to discover the term personally identifiable information or PII.
\nData that helps identify a specific individual is called personally identifiable information, or PII in short. For example, your social security number is a good example of** **PII Compliance because it is unique, and the number itself will lead someone to find you directly.
\nIn addition to this, your full name, driver's license ID, email address, bank account information, password, or phone number can also be considered personally identifiable information.
\nPII has a principal role in network security, especially when it comes to data breaches and identity theft. For example, if a company that manages personal information encounters a data breach, its customers will likely suffer personal identity theft because the company-managed data will be stolen.
\n\nThe information related to this is stored with online marketers and brokers who trade your data to various companies that \"want to show you appropriate ads\" and provide you with an \"improved user experience.\"
\nAdvanced technology platforms have changed the way companies operate, government legislation, and personal contact. With the help of digital tools such as mobile phones, the Internet, e-commerce, and social media, the supply of all kinds of data has surged.
\nSuch data is collected, analyzed, and processed by enterprises and shared with other companies. The large amount of information enables companies to gain insights into how to better interact with customers.
\nHowever, the emergence of big data has also increased the number of data breaches and cyberattacks by entities that realize the value of this information. As a result, people are concerned about how companies handle sensitive information about their customers. Regulators are seeking new laws to protect consumer data, and users are looking for more anonymous ways to stay digital.
\nMany countries/regions have adopted multiple data protection laws like the GDPR, CCPA to create guidelines for companies collecting, storing, and sharing customers' personal information. Some basic principles outlined in these laws stipulate that certain sensitive information should not be collected except in extreme circumstances.
\nIn addition, the regulatory guidelines also stipulate that if the data is no longer needed for its intended purpose, it should be deleted, and personal information should not be shared with sources whose protection cannot be guaranteed. Moreover, supervision and protection of personally identifiable information may become a significant issue for individuals, companies, and governments in the coming years.
\nCybercriminals compromise data systems to access PII and then sell it to buyers willing to buy in the underground digital market. For example, the Internal Revenue Service (IRS) in the US suffered a data breach that resulted in the theft of the personally identifiable information of more than 100,000 taxpayers. Criminals used quasi-information stolen from multiple sources to access the IRS website application by answering personal verification questions that should belong only to taxpayers.
\nWithout considering the type or size of any company, all organizations must have some detailed and comprehensive knowledge of PII compliance it collects and how it can be utilized. The companies must have legal knowledge about which among the various country and state regulations related to PII is applied to some specific situation related to them. Also, it is important to consider that adopting acceptable use of privacy policies associated with this particular data can be advantageous.
\nThe security of personal identity and other details is at increasing risk today, with hackers finding new ways to hack into websites. Therefore, enterprises of all sizes must maintain PII compliance to protect the information of the company and its users. With PII compliance, businesses can maintain improved data security.
\n\n","frontmatter":{"date":"July 07, 2021","updated_date":null,"description":"The security of personal identity and other details is at increasing risk today, with hackers finding new ways to hack into websites. Therefore, enterprises of all sizes must maintain PII compliance to protect the information of the company and its users.","title":"Understanding PII Compliance: A Key to Enterprise Data Security","tags":["data security","enterprise security","compliance"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.9801980198019802,"src":"/static/46472e472a5f0be34434d9d5994b5f2d/14b42/pii-compliance-enterprise-cover.jpg","srcSet":"/static/46472e472a5f0be34434d9d5994b5f2d/f836f/pii-compliance-enterprise-cover.jpg 200w,\n/static/46472e472a5f0be34434d9d5994b5f2d/2244e/pii-compliance-enterprise-cover.jpg 400w,\n/static/46472e472a5f0be34434d9d5994b5f2d/14b42/pii-compliance-enterprise-cover.jpg 800w,\n/static/46472e472a5f0be34434d9d5994b5f2d/16310/pii-compliance-enterprise-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"Authentication and user identity management are challenging tasks you are bound to run into when building applications. For example, you…","fields":{"slug":"/engineering/guest-post/user-authentication-in-python/"},"html":"Authentication and user identity management are challenging tasks you are bound to run into when building applications. For example, you will need to create profiles for users, validate provided passwords, implement a password reset functionalities, manage user sessions (sometimes on multiple devices), manage social media authentication, and many others.
\nYou still have to work on other parts of your application, and you might not have a lot of time. A lot of developers might hack their way through authentication, but that could lead to improper implementations. It is not advisable to do this as you can create doorways for cyber-related attacks in your application.
\nIn this tutorial, you will learn how to properly implement user authentication and identity management in a Flask application.
\n\n\nHere for the code alone? Head over to the implementation section of this article or visit this GitHub gist to browse demo code.
\n
User authentication is the process of validating a person’s identity to ascertain that they are who they claim to be. Authentication is achievable using passwords, one-time pins (OTP), biometrics, authentication apps, access tokens, certificates, and many more.
\nUser identity is an entity used to identify a user of an application uniquely. Forms of user identifiers include full names, email addresses, system-generated values, and UUIDs.
\nAn identity provider is a system that helps create, maintain, and manage user identity information. It also provides authentication services to external applications to ease their authentication flow and make it seamless.
\nWhen referring to authentication in Python, we talk about user authentication concerning web applications built with it. Python is actively used in making web applications with many supporting frameworks, including but not limited to Flask, Django, FastAPI, Bottle, and Hug.
\nEvery web application built with Python at one point or another would need to implement user authentication features. This article will cover implementing authentication and proper handling of user identity information using LoginRadius and Flask.
\nLoginRadius is a cloud-based consumer identity and access management (CIAM) platform that allows seamless user authentication and SSO integration into your application. LoginRadius is simple to use, completely secure, and highly customizable.
\nTo proceed with this tutorial, you will need an account with LoginRadius. If you have not created one before now, create one on the LoginRadius website.
\nLogin to your LoginRadius dashboard, then navigate to the app you want to integrate with Python (LoginRadius will set up a free app for you when you create an account).
\nNext, head over to the Configuration tab on the LoginRadius sidebar (left side of the screen).
Your API credentials are located under the API Key And Secret section. Once you have retrieved this, copy the APP Name, API Key, and API Secret and store them somewhere secure and easily retrievable.
LoginRadius requires you to whitelist domains you will be integrating with your app. To whitelist, a domain, scroll down to the Whitelist Your Domain section in the Configuration tab of your app dashboard and add it.
\n\nBy default, LoginRadius whitelists your local computer (localhost).
\n
We need to install the LoginRadius Python SDK. It provides functionalities that allow Python programs to communicate with LoginRadius APIs.
\nIn the terminal, type:
\npip install LoginRadius-v2 requests cryptography pbkdf2First, we need to install the Flask framework from PyPI. In the terminal, type:
\npip install flaskAfter that, create a file named server.py and save the following code in it:
from flask import *\n\napp = Flask(__name__)\napp.config["SECRET_KEY"] = "SECRET_KEY"\n\n\n@app.route("/")\ndef index():\n return "Hello World!"\n\n\nif __name__ == "__main__":\n app.run(debug=True)When you run the server.py script and open your browser, you will get a response similar to the image below:
\n\nNOTE: Don’t forget to replace the <APP_NAME> placeholder with your LoginRadius app name we saved earlier.
\n
To authenticate registered users, you have to redirect them to your IDX page, passing “login” as the AUTH_ACTION.
Update the server.py file with the code below:
@app.route("/login/")\ndef login():\n access_token = request.args.get("token")\n if access_token is None:\n # redirect the user to our LoginRadius login URL if no access token is provided\n return redirect(LR_AUTH_PAGE.format("login", request.base_url))\n\n return "You have successfully logged in!"\n\nWhen LoginRadius successfully authenticates a user, it attaches a
\ntokenparameter to theREDIRECT_URLbefore redirecting your user there. This parameter contains the access token of the user that we authenticated.
In the code above, we redirect users to our LoginRadius login IDX if the token parameter is absent (this means LoginRadius did not redirect the user here). We also set our AUTH_ACTION to “login” and our RETURN_URL to our login page.
We also want to fetch user profiles from the access token given by LoginRadius. It comes in handy when we want to verify if a given access token is valid (or has expired) or just fetch information about the current user.
Update the login route with the code below. We also added a dashboard route where we will redirect users after successful authentication.
@app.route("/login/")\ndef login():\n access_token = request.args.get("token")\n if access_token is None:\n # redirect the user to our LoginRadius login URL if no access token is provided\n return redirect(LR_AUTH_PAGE.format("login", request.base_url))\n\n # fetch the user profile details with their access tokens\n result = loginradius.authentication.get_profile_by_access_token(\n access_token)\n\n if result.get("ErrorCode") is not None:\n # redirect the user to our login URL if there was an error\n return redirect(url_for("login"))\n\n session["user_acccess_token"] = access_token\n\n return redirect(url_for("dashboard"))\n\n\n@app.route("/dashboard/")\ndef dashboard():\n return "You have successfully logged in!"In the code above, we used the authentication.get_profile_by_access_token method from the LoginRadius SDK to fetch our user’s details. If the request was successful and the result does not contain an ErrorCode parameter, we save the access token in the user’s session and redirect them to the dashboard route. But if an error occurs somewhere, e.g., the access token is invalid/expired, we redirect the user back to the login route.
Next, we want to add more functionality to the dashboard route. Instead of just displaying a dummy text, let it show the user information we fetched earlier. Update the dashboard route with the code below:
@app.route("/dashboard/")\ndef dashboard():\n access_token = session.get("user_acccess_token")\n if access_token is None:\n return redirect(url_for("login"))\n\n # fetch the user profile details with their access tokens\n result = loginradius.authentication.get_profile_by_access_token(\n access_token)\n\n if result.get("ErrorCode") is not None:\n # redirect the user to our login URL if there was an error\n return redirect(url_for("login"))\n\n return jsonify(result)Here, we fetched the access token stored in the user’s session earlier, used it to get their details, and rendered the result.
\nInvalidating access tokens means rendering particular access tokens useless and unusable. It comes in handy when we log out users. The LoginRadius SDK provides an auth_in_validate_access_token method that takes in an access token to be invalidated.
To add this to our server, create a logout route with the code below:
@app.route("/logout/")\ndef logout():\n access_token = session.get("user_acccess_token")\n if access_token is None:\n return redirect(url_for("login"))\n\n # invalidate the access token with LoginRadius API\n loginradius.authentication.auth_in_validate_access_token(access_token)\n session.clear()\n\n return "You have successfully logged out!"This article taught us about user authentication, user identity management, and implementing it correctly. In addition, we saw how easy it is to integrate LoginRadius services into a Python application to ease the implementation of authentication and user identity management.
\nThe source code of the demo application is available as a GitHub gist. You can learn more about the LoginRadius Python SDK features from the official documentation.
\n","frontmatter":{"date":"July 07, 2021","updated_date":null,"description":"Learn about user authentication, user identity management, and implementing it correctly into a Python application using LoginRadius.","title":"Implementing User Authentication in a Python Application","tags":["Python","Authentication","Flask"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/9c74b4b9c19fc76911f54b82e0cceb74/14b42/coverImage.jpg","srcSet":"/static/9c74b4b9c19fc76911f54b82e0cceb74/f836f/coverImage.jpg 200w,\n/static/9c74b4b9c19fc76911f54b82e0cceb74/2244e/coverImage.jpg 400w,\n/static/9c74b4b9c19fc76911f54b82e0cceb74/14b42/coverImage.jpg 800w,\n/static/9c74b4b9c19fc76911f54b82e0cceb74/47498/coverImage.jpg 1200w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Solomon Esenyi","github":"LordGhostX","avatar":null}}}},{"node":{"excerpt":"The changing data landscape and the propagation of credential-based security threats coupled with stringent regulatory compliances push…","fields":{"slug":"/growth/top-3-ciam-indicators/"},"html":"The changing data landscape and the propagation of credential-based security threats coupled with stringent regulatory compliances push enterprises to deploy a consumer identity and access management (CIAM) system.
\nHowever, many enterprises aren’t able to leverage the full value of a CIAM since they confuse it with the conventional IAM (identity and access management) that only emphasizes identity management within an organization network and not for consumers/clients.
\nOn the other hand, only a few businesses are well-versed with the technological advancements that a CIAM can thrive. The rest just consider it as a way to secure consumer identities and enhance overall security.
\nSo, how can one decide which is the best CIAM for their business? Or in a nutshell, what are the CIAM indicators that ensure you’re getting adequate ROI and safeguards consumer satisfaction?
\nLet’s learn in detail what CIAM is, what value it offers to your business, and the aspects that indicate you’re relying on the most refined consumer identity and access management solution.
\nConsumer identity and access management (CIAM) is a digital identity management software solution for businesses that combines login verification with consumer data storage. CIAM aims to improve the consumer's sign-up and login experience while securely managing consumer identities.
\nCIAM offers the luxury of a centralized consumer database that links all other apps and services to provide a secure and seamless consumer experience.
\nMoreover, a cutting-edge CIAM solution like LoginRadius offers a seamless login experience through Social Login, Single-Sign-On (SSO), and Passwordless Login for customers.
\n\nEnterprises embarking on a journey to digitally transform themselves need to understand that security isn’t just the only thing that guarantees consumer success, user experience coupled with the highest level of security is what makes a business stand ahead of the curve.
\nHowever, not every business utilizing the best in class CIAM solution is aware of CIAM clutches’ potential.
\nHere’s the list of features in a CIAM solution that assures consumer success and satisfaction:
\nWhen it comes to maintaining consumer trust, protecting critical consumer details is something that brands shouldn’t ignore.
\nSince consumer identity thefts are rising substantially, especially in the most unpredictable times of COVID-19, enterprises that are just relying on multi-factor authentication should reconsider their first line of defense.
\nAttackers are exploiting consumer credentials to bypass security layers that result in brand tarnishing and losses worth millions.
\nHence, an innovative and robust system should be in place that adds a strong fence around the network without hampering the user experience.
\nOne such security feature is “Adaptive Authentication” or “Risk-based Authentication.”
\nIt’s a method to send notifications or prompt the consumers to complete an additional step(s) to verify their identities when the authentication request is deemed malicious according to your organization's security policy.
\nMulti-Factor authentication alone, on the other hand, creates a lengthier authentication process for the consumers, which causes lower consumer conversation at your application.
\nAdaptive Authentication only triggers an elevated-risk situation while keeping the frictionless authentication process in place for normal conditions.
\nIn a nutshell, adaptive authentication authenticates a user whenever there's suspicious activity and not just every time a user tries to log in.
\nThis helps maintain the highest level of security and, at the same time, ensures users get the best navigation experience.
\nBrands leading the market already leverage CIAM with adaptive authentication like LoginRadius to safeguard consumer data and offer a flawless user experience.
\nPrivacy compliance is the line between legal and illegal. Privacy laws and regulations help protect consumers in different countries by ensuring data is handled appropriately.
\nPrivacy compliance law states how organizations (regardless of their industry) meet regulatory and legal requirements for collecting, processing, and maintaining personal information.
\nSo, if your CIAM isn’t compliant, you’ll end up losing your client base as consumers don’t trust brands that aren’t securely managing their sensitive information.
\nPrivacy compliances like EU’s GDPR and California’s CCPA ensure data is securely managed and stored, and hence consumers can share their details while signing up without any second thought.
\nThe ones that aren’t yet compliant should know the fact that a breach in data privacy can lead to legal consequences and may be followed by investigations and fines.
\nAs a leading GDPR-compliance-ready CIAM platform, LoginRadius works seamlessly for any business model.
\nLoginRadius simplifies data privacy compliance by bringing all the consumer data under a single roof, which enables complete profile management of an individual consumer in a single intuitive admin console.
\nSince consumers and businesses have transitioned to online platforms amidst the global crisis, there’s a huge possibility that the number of logins and the creation of new accounts will surge.
\nWithout a highly scalable infrastructure to handle the increasing account creations and logins coupled with availability (uptime), peak loads can dramatically impede performance and hamper consumer experience.
\nFor this, you need to ensure you have a robust identity solution that grows at the same pace.
\nIf your CIAM isn’t available to cater to the increasing demands of your consumers, you’re heading in the wrong direction.
\nWith 100% uptime and 35 data centers across the globe, LoginRadius’ cloud-based platform can scale to 100s of millions of users in a couple of seconds.
\nThis is what consumers in today’s era actually want since nobody would like to revisit a website or application that offers a poor user experience due to unavailability.
\nBusinesses need to understand the true potential of a CIAM solution. A reliable CIAM reinforces security and compliances and eventually enhances user experience throughout the consumer onboarding journey.
\nThe aspects above depict the role and responsibilities of a robust CIAM that can guarantee consumer trust and help scale business growth.
\nIf you wish to experience the ease of consumer onboarding that increases consumer satisfaction and boosts your business revenues, it’s time to experience the LoginRadius CIAM.
\n\n","frontmatter":{"date":"July 06, 2021","updated_date":null,"description":"CIAM offers the luxury of a centralized database to provide a secure and seamless consumer experience. In this post, we’ve discussed the CIAM indicators that ensure you’re getting adequate ROI and eventually safeguarding consumer satisfaction.","title":"Top 3 CIAM Indicators That You’ll Get the Consumer Satisfaction You Deserve","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/67a1dea9dd802b5cb1b98f37c1bda320/14b42/ciam-loginradius.jpg","srcSet":"/static/67a1dea9dd802b5cb1b98f37c1bda320/f836f/ciam-loginradius.jpg 200w,\n/static/67a1dea9dd802b5cb1b98f37c1bda320/2244e/ciam-loginradius.jpg 400w,\n/static/67a1dea9dd802b5cb1b98f37c1bda320/14b42/ciam-loginradius.jpg 800w,\n/static/67a1dea9dd802b5cb1b98f37c1bda320/47498/ciam-loginradius.jpg 1200w,\n/static/67a1dea9dd802b5cb1b98f37c1bda320/0e329/ciam-loginradius.jpg 1600w,\n/static/67a1dea9dd802b5cb1b98f37c1bda320/d6b2d/ciam-loginradius.jpg 5568w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Vishal Sharma","github":null,"avatar":null}}}},{"node":{"excerpt":"Hi Everyone 👋 !!! Today we are announcing the beta release of LoginRadius CLI. I am very much excited about it. Why LoginRadius CLI…","fields":{"slug":"/engineering/introducing-loginradius-cli/"},"html":"Hi Everyone 👋 !!! Today we are announcing the beta release of LoginRadius CLI. I am very much excited about it.
\nDeveloper Experience plays a crucial role for us. We always think about the ways we can minimize the juggling between a quickstart tutorial, dashboard, and terminal.\nThe LoginRadius CLI will simplify your flow by just using some simple commands to register, login, add site, add social, etc., and enables you to get the job done in very little time without leaving the terminal.
\nCheck out a few examples of how LoginRadius CLI can help manage your Loginradius Dashboard.
\nThis command will help you to log in to the CLI. Once you logged in to the CLI, you can configure all your LoginRadius Applications through CLI.
\nGet your API Credentials in a single command. You can also reset your secret and generate sott using the LoginRadius CLI.
\nYou can update the LoginRadius IDX Page theme from the predefined themes available through LoginRadius CLI.
\n\n\nYou can check out the Theme Customization section in the LoginRadius Dashboard for all the available customization options.
\n
With the help of LoginRadius CLI, you can add social logins to your LoginRadius IDX Page.
\nRun lr --help to get the list of all available commands. Also you can checkout the manual for all the commands supported.
The LoginRadius CLI is available for Windows, macOS, and Linux. Check out the installation on our README.
\nWe hope you’ll love the LoginRadius CLI. And we’re even more excited about the future as we explore what it looks like to build a truly delightful experience with LoginRadius on the command line.
\nWe can’t wait to hear about your experience with LoginRadius CLI, and we’d love your feedback. Please create an issue in our open source repository or discuss what more commands you feel should be there on our community page.
\n\n","frontmatter":{"date":"July 02, 2021","updated_date":null,"description":"LoginRadius CLI helps you to perform basic actions of your LoginRadius Dashboard through the command line. The actions include login, register, logout, email configuration, domain whitelisting, etc.","title":"Introducing LoginRadius CLI","tags":["Authentication","DevTools","CLI","LoginRadius CLI"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/65b9c38d8aa61635972b0d2271c28c36/bc59e/cli.png","srcSet":"/static/65b9c38d8aa61635972b0d2271c28c36/69585/cli.png 200w,\n/static/65b9c38d8aa61635972b0d2271c28c36/497c6/cli.png 400w,\n/static/65b9c38d8aa61635972b0d2271c28c36/bc59e/cli.png 512w","sizes":"(max-width: 512px) 100vw, 512px"}}},"author":{"id":"Mohammed Modi","github":"mohammed786","avatar":null}}}},{"node":{"excerpt":"Marketing strategies come and go, but there’s hardly a strategy as effective, sustainable, scalable, and cost-efficient as email marketing…","fields":{"slug":"/growth/how-to-leverage-email-automation-personalization/"},"html":"Marketing strategies come and go, but there’s hardly a strategy as effective, sustainable, scalable, and cost-efficient as email marketing. Brands have used email marketing for years. But as customer expectations continue to change, brands need to adapt accordingly.
\nModern-day consumers love attention. They want to be identified and valued. This has led to the rise of personalization in marketing, and email marketing is no different.
\nBut with brands having hundreds of thousands of subscribers in their email lists, providing personalized consumer experiences can be challenging.
\nEmail automation personalization is a rising marketing approach that enables you to personalize and automate your email marketing simultaneously.
\nHere’s how you can leverage email automation personalization to make your emails sound more personal and relevant.
\nThe chances are that as a marketer, you’re already segmenting your audience and sending them targeted emails. But is that enough?
\nMaking your emails relevant is one thing, and making them interesting and engaging is something completely different. People won’t read your email if they aren’t engaged or feel connected to it. Modern-day consumers want to know “what’s in it for me” before even looking at the brand’s name.
\nWhile some established brands have built a loyal customer base, most new and small businesses need to put extra effort into grabbing their target customer’s attention.
\nPersonalization is a powerful tool that can help you engage your audience and nurture your leads. If implemented correctly, it can make your conversations more personal and add a human element to your branding and marketing communications. In fact, personalized email marketing generates a median ROI of 122%.
\nBut what exactly is personalization?
\nWhile you’ll find myriad definitions of personalization, let’s stick to the simplest. Personalization is a marketing and communication approach in which you cater to the individual needs of a customer. In a nutshell, personalization is all about making the customer feel that you’re interacting with them and meeting their needs at an individual level.
\nThe scope for personalization is vast. You can start with something as minuscule as addressing the recipient by their first name. Or, you can execute full-fledged email personalization campaigns with personalized offers, QR codes generated via best QR code generator and links to landing pages.
\nMarketing automation brings myriad benefits to your business. For starters, it saves time. Because leads act as the fuel for businesses, collecting more leads has become a priority. But the more leads you gather, the more emails you’ll need to send. And the last thing you want is to manually send a welcome email every time a new user signs up for your newsletter.
\nEmail marketing automation automates the entire process. You can specify a criterion to trigger the email workflow. Moreover, you can select multiple criteria to continuously nurture your leads, increase brand awareness, and explore cross-selling and up-selling opportunities.
\nMost importantly, it impacts the bottom line. With automation into play, you don’t need a business development or sales team sending cold emails to potential customers. This will save you time, money, and resources.
\nBesides, email automation can dramatically increase conversion rates. Email automation workflows ensure that all your leads are nurtured, and you don’t miss out on any sales opportunities.
\nPersonalization and automation are disparate concepts. And often, brands have a hard time blending the two. Email marketing automation can cause two significant hurdles.
\nTo avoid this from happening, brands need to implement the right tools and systems to leverage the benefits of personalization and automation simultaneously.
\nIf you haven’t used automation before, automating your marketing campaigns may seem like a daunting task. But by using the right tools and strategies, you can make it happen.
\nLet’s look at how you can make your email automation and personalization work together.
\nCollecting customer data is the first step in any personalized marketing strategy. When you know your prospects and customers well, you can better cater to their specific requirements.
\nYou can collect data in many ways. When it comes to email marketing, the easiest and most effective way to gather information is by including a sign-up form. Ask for the basic information in the sign-up form to know your customers. But don’t ask too many questions – name and email address are enough. If you want more information, such as location, interests, and preferences, you can ask for it later on.
\nFor example, suppose you want to know where your new subscriber lives, but you don’t want to ask that in the sign-up form. Once the person joins your email list, you can send them an email stating, “Hey John, where are you from?” Similarly, you can ask about their birthday. In fact, birthday emails generate 342% higher conversions than standard emails. So, ensure that you don’t forget your prospects’ birthdays.
\nYou can use QR codes to collect emails from your offline customers. A large share of the population still shops in brick-and-mortar stores. You can connect with these customers by email with the help of email QR codes.
\nCreate a QR code using a QR code generator and link it to your email sign-up form. You can put this code inside your store, on product packaging, or in your advertising materials. Users can use their phones to scan the code and sign up for your email newsletter. QR codes are highly trackable. When users scan the code, you can collect information such as location, device, etc., to better understand your customers.
\nRead More: LoginRadius launches QR-code-based authentication for hassle-free log in
\nOnce you have developed a rapport with a prospect, you can ask for information through surveys and feedback emails. Surveys can be effective in knowing your customers better and understanding their requirements.
\nNow that you have an email list and basic information about your prospects, it’s time to kickstart your email marketing campaign. To do that, you’ll need to have an email marketing platform in place.
\nAll email automation solutions support triggers. You can choose a trigger that’ll automatically send an email to the subscriber. For example, a trigger can be “A subscriber signs up for the email list” or “A subscriber makes the first purchase.” You can link specific email messages with each trigger. Once you set a trigger and a subscriber takes that action, your email platform will send an email associated with that trigger.
\nHere’s a great example from an automated welcome email from Healthline, a health information provider.
\nImage Source: Sephora
\nThe key to succeeding with personalized automation is to keep things simple. For example, merely adding the subscriber’s first name in the subject line and email body can go a long way in boosting click-through rates and engagement. Emails with personalized subject lines achieve 50% higher open rates.
\nYou can implement dynamic text to add the subscriber’s name in the email subject line and body. Dynamic text changes as per the information provided by the subscriber. Almost every email marketing platform supports dynamic text functionality.
\nWe’ve arrived at the most crucial step of email automation personalization – creating content. The purpose of personalization is to eliminate the one-fits-all approach from your email marketing. To do that, you’ll need to create content that serves different types of prospects and customers.
\nFor instance, you’ll need to send different emails when a customer:
\nFurthermore, if you cater to different customer types, you’ll need to segment them and create unique content for each segment. For example, suppose you’re a clothing store that sells clothing and apparel for both men and women. In that case, you might want to create different email content for your male and female customers.
\nConnect your email marketing platform with other tools in your marketing stack, such as CRM, social media management software, etc. Most solutions nowadays support native integrations. If not, you can use integration enablers like Zapier or Coupler.io. This way, you can integrate your email marketing with other marketing campaigns to create a unified marketing environment.
\nThere’s no limit to personalization. You can personalize the entire customer journey and all touchpoints to create a hyper-personalized experience for your users. This means you can begin delivering personalized experiences when a customer joins your email list and continue personalizing their experience throughout their journey.
\nIn the end, it’s all about the bottom line. Here’s how automation and personalization of email marketing can increase sales and revenue.
\nYou must’ve heard that email marketing can generate an ROI of up to 4400%. However, to achieve these kinds of results, you need to make sure you target the right consumers. They should be willing to hear from you.
\nHowever, that isn’t the hard part. It’s easy to figure out which customers are looking forward to your emails. Things get tricky when you scale up. For example, Healthline has 31 newsletters, and they create unique content for each newsletter at least once a month. For popular ones, the frequency is weekly or even daily. This way, they can personalize their consumers’ experiences.
\nImagine sending consumers from each list one email at a time, manually. How time-consuming it’d be. With marketing automation, they automate the entire process, and you can do the same, even if you haven’t scaled like Healthline. With automation personalization, you deploy actions based on customer data and actions to give your subscribers exactly what they need.
\nAgain, marketing automation poses the risk of overcommunication. Lack of relevancy can make your subscribers lose interest in what you have to say. Here’s where hyper-personalization comes into play. Based on the rules you implement, you can make your emails highly relevant. And when you send more relevant emails, your emails are more likely to drive engagement and inspire action.
\nA survey conducted by Havas Media discovered that people wouldn’t care if 74% of brands disappeared. This clearly shows that not only is customer loyalty crucial, but it’s challenging to achieve.
\nMarketing personalization can make things easier for you. When you deliver personalized experiences, customers feel special, recognized, and valued. This encourages them to stay loyal to your brand.
\nPersonalizing emails isn’t a choice anymore for brands. Customers expect you to understand their requirements and fulfill them. And doing that at scale can be challenging. However, by blending personalization with automation, you can deliver personalized experiences to all your customers.
\nThis can help your brand in two ways. First, it can reduce your costs and increase your marketing efficiency. And second, it can make your marketing more personal, relevant, and effective, resulting in better engagement and more customers.
\n\n","frontmatter":{"date":"July 02, 2021","updated_date":null,"description":" The chances are that as a marketer, you’re already segmenting your audience and sending them targeted emails. But is that enough? Making your emails relevant is one thing, and making them interesting and engaging is something completely different. If implemented correctly, personalization is a powerful tool that can help you engage your audience and nurture your leads.","title":"How to Make Your Automated Emails Sound Personal, Relevant, and Effective?","tags":["email marketing","customer experience","personalization"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/21bd5a601a8d0035062e230120fda2c3/14b42/email-automation.jpg","srcSet":"/static/21bd5a601a8d0035062e230120fda2c3/f836f/email-automation.jpg 200w,\n/static/21bd5a601a8d0035062e230120fda2c3/2244e/email-automation.jpg 400w,\n/static/21bd5a601a8d0035062e230120fda2c3/14b42/email-automation.jpg 800w,\n/static/21bd5a601a8d0035062e230120fda2c3/47498/email-automation.jpg 1200w,\n/static/21bd5a601a8d0035062e230120fda2c3/0e329/email-automation.jpg 1600w,\n/static/21bd5a601a8d0035062e230120fda2c3/34df9/email-automation.jpg 5299w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Akshay Deogiri","github":null,"avatar":null}}}},{"node":{"excerpt":"The year 2021 will mark the 4th anniversary of the first WannaCry Ransomware attack, which brought the concept of ransomware breaches into…","fields":{"slug":"/identity/cybersec-roundup-june-2021/"},"html":"The year 2021 will mark the 4th anniversary of the first WannaCry Ransomware attack, which brought the concept of ransomware breaches into the limelight. It has been about half a decade since then.
\nCybersecurity isn’t just an IT issue anymore. It has caused substantial losses to businesses, governments, and individuals around the world. As we head into the third quarter of 2021, this insight is picking up steam.
\nIn this blog, we will look at the top security breaches in June 2021—when the world economy is already dealing with the effects of the coronavirus.
\nAccording to a report by RestorePrivacy, on June 22, a user on a famous hacker site announced the sale of data from 700 million people.
\nOne million LinkedIn members' email addresses, full names, phone numbers, addresses, and geolocations were included in a sample shared by the user.
\nLinkedIn, on the other hand, explained the data's apparent legitimacy. \"Our initial study has revealed that this data was scraped from LinkedIn and other websites and that it contains the same data that we disclosed earlier this year in our April 2021 scraping update,\" the company noted.
\nThis is LinkedIn's second data security breach incident this year. Earlier, in April 2021, around 500 million user data was stolen from the platform, which included publicly visible profile data.
\nA software developer based in China used Alibaba’s popular Taobao shopping website for eight months to collect more than 1.1 billion pieces of user information without the company noticing until recently.
\nA spokeswoman for Alibaba Group Holding Ltd. said the company proactively discovered and addressed a security flaw in its systems that allowed some unauthorized searches by a third party. The company said it would strengthen security and work with law enforcement but didn’t say how many people were affected.
\nThe firm revealed that 925 million of its users an average of once a month use their platforms for retail, and the breach of its database caused no personal information or financial losses.
\nAlso Read: 9 Data Security Best Practices For 2021
\nHackers broke into Electronic Arts (EA), the video-game publisher behind Battlefield, FIFA, and The Sims, and stole detailed source code to FIFA 21, the Frostbite engine, and other game development tools.
\nOther reputable game creators are unlikely to utilize EA's code without permission, but malevolent hackers might use it to cheat or breach a game or engine. A data hack might expose confidential projects and game concepts. Breaching of security is also bad for a company's reputation.
\nIn addition, the hackers claimed to have Microsoft Xbox and Sony SDKs and API keys for sale. They even uploaded a screenshot displaying a total of 780GB of stolen items.
\nScreenshot: Bleepingcomputer
\nAccording to ABC News, more than one billion search data from CVS Pharmacy's website were exposed online. The vulnerability was discovered by a cybersecurity researcher named Jeremiah Fowler.
\nThe details are related to search phrases on CVS Pharmacy's website and included information about Covid-19 vaccines that people were looking for. Fowler added that users typed in their email address in some cases, which was available in the records.
\nCVS admitted to ABC News that they had overlooked a database connected to them and that the breach stemmed from a third-party vendor who was hosting the information. The database has been shut down since.
\nAlso Read: Protecting Organization From Cyber-Threats: Business at Risk During COVID-19.
\nComputer network disruptions at JBS, a multinational conglomeration of animal processing and food manufacturing companies, have had trouble reeling in Australia, Canada, and the US.
\nJBS has the five largest beef plants in the United States, and the shutdown has put a fifth of the country's meat supply on hold.
\nIn June, JBS confirmed that it paid a ransom of nearly $11 million worth of bitcoin to hackers after they disabled its computer systems and demanded payment in the cryptocurrency.
\nThe New York City Law Department was hacked, leaving thousands of its lawyers locked out of their accounts.
\nIt turned out that a hacker got into the network of the 1,000-lawyer agency by using a worker's email password. The invasions caused havoc with the city's lawyers, halted court procedures, and threw the department's legal affairs into turmoil. Most expressed concerns about the exposure of Social Security numbers and other sensitive data.
\nOfficials also stated that there was no evidence that the attack harmed the city's computer systems, even though the inquiry was still ongoing. Investigators are still attempting to figure out who the criminal is and the motive of the perpetrator.
\nSeeing how cyber attacks can cause damage should be reason enough to take preventive measures right away. For instance, McKinsey sees next-generation Identity and Access Management leading enterprise cybersecurity spending in 2021.
\n
Image Source: McKinsey
\nWhat other steps can you take to reinforce your organization's cybersecurity framework and protect it from cyberattacks?
\nPasswordless authentication: Passwordless authentication eliminates the need for users to enter passwords during the verification process. Instead, they must produce another type of proof that verifies their identity, such as a one-time password (OTP), secret PIN, SMS- or app-generated codes, biometrics, etc.
\nHackers want your data. They spend a lot of time trying to break into computer systems, and your passwords are the keys to those systems. So, when you do not have passwords in the first place, that gateway is already locked.
\nData encryption and regular data backups: Data encryption is still one of the most effective methods of preventing data leaks. Ensure that sensitive data, such as private consumer information, employee information, and other sorts of sensitive corporate data, is encrypted first and then backed up.
\nThis way, if your company's sensitive data slips into the wrong hands or you fall victim to ransomware attacks, there's nothing to lose.
\nAuthenticating consumers is difficult and time-consuming. When used in conjunction, a CIAM solution like LoginRadius can significantly improve cybersecurity. It uses the approaches mentioned above and all recommended practices to filter permitted access and avoid typical attack situations.
\n\n","frontmatter":{"date":"July 01, 2021","updated_date":null,"description":"Cybersecurity isn’t just an IT issue anymore. It has caused substantial losses to businesses, governments, and individuals around the world. In this blog, we will look at the top security breaches in June 2021.","title":"Cyber Security Round-Up: What Happened in June 2021","tags":["other"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/c0a2a5cac33c058d24fad06e7ecc0673/14b42/cybersec-roundup-june-2021-cover.jpg","srcSet":"/static/c0a2a5cac33c058d24fad06e7ecc0673/f836f/cybersec-roundup-june-2021-cover.jpg 200w,\n/static/c0a2a5cac33c058d24fad06e7ecc0673/2244e/cybersec-roundup-june-2021-cover.jpg 400w,\n/static/c0a2a5cac33c058d24fad06e7ecc0673/14b42/cybersec-roundup-june-2021-cover.jpg 800w,\n/static/c0a2a5cac33c058d24fad06e7ecc0673/16310/cybersec-roundup-june-2021-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}}]},"markdownRemark":{"excerpt":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards…","fields":{"slug":"/identity/developer-first-identity-provider-loginradius/"},"html":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.
\nWe’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the LoginRadius website—to be faster, more intuitive, and developer-first in every way.
\nThe goal? Having them spend less time searching and more time building.
\nLoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.
\nHere’s a closer look at what’s new and why it’s important:
\n![\"This](\"/f46881583c7518a93bb24e94c32320de/a-developer-friendly-dark-theme.webp\")
Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.
\nThe new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.
\nSo, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.
\n![\"This](\"/e5358b82be414940f3fb146013845933/capabilities.webp\")
We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:
\nThis structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.
\n![\"This](\"/a8c155c2b6faf3d5f4b4de4e2b14d763/developers-menu.webp\")
We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.
\nThe new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.
\n![\"This](\"/b2f9a964a2da0ea83e2f8596b833bba7/we-support-your-tech-stack.webp\")
Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.
\nOur platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.
\nCheck out our revamped LoginRadius website and see how the improved experience makes it easier to build, scale, and secure your applications.
\nDo not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!
\n","frontmatter":{"date":"February 21, 2025","updated_date":null,"description":"LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve redesigned our website interface, making navigation more intuitive and reassuring that essential resources are easily accessible.","title":"Revamped & Ready: Introducing the New Developer-First LoginRadius Website","tags":["Developer tools","API","Identity Management","User Authentication"],"pinned":true,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7857142857142858,"src":"/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp","srcSet":"/static/80b4e4fbe176a10a327d273504607f32/61e93/hero-section.webp 200w,\n/static/80b4e4fbe176a10a327d273504607f32/1f5c5/hero-section.webp 400w,\n/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp 800w,\n/static/80b4e4fbe176a10a327d273504607f32/99238/hero-section.webp 1200w,\n/static/80b4e4fbe176a10a327d273504607f32/7c22d/hero-section.webp 1600w,\n/static/80b4e4fbe176a10a327d273504607f32/1258b/hero-section.webp 2732w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},"pageContext":{"limit":6,"skip":438,"currentPage":74,"type":"///","numPages":161,"pinned":"ee8a4479-3471-53b1-bf62-d0d8dc3faaeb"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}