{"componentChunkName":"component---src-templates-blog-list-template-js","path":"/85","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"excerpt":"With an estimated 239 million people watching video every day in the US alone, it's no wonder more, and more companies are catching on to…","fields":{"slug":"/growth/10-video-marketing-stats-that-brands-cant-ignore-in-2021/"},"html":"

With an estimated 239 million people watching video every day in the US alone, it's no wonder more, and more companies are catching on to the power of engaging, meaningful video content.

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Add to this, 90% of online shoppers say video dramatically influences their buying decisions. So, who wouldn't take advantage of such a popular medium?

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Not convinced yet? Take a look at these impressive statistics about video marketing that will change your mind.

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10 Video Marketing Stats That Will Influence Your Strategy in 2021

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    \n
  1. Video is the most preferred form of media used in content strategy, overtaking blogs, eBooks, and infographics. Source: Hubspot's Annual Marketing Report
    2. \n
  2. With 2+ billion users, YouTube amounts to almost one-third of the Internet population. Source: YouTube
    3. \n
  3. One billion hours are being watched daily on YouTube. Source: YouTube
    4. \n
  4. 25% of marketers planned to use TikTok as an advertising channel in 2021. Source: Google
    5. \n
  5. Smartphone users are usually more likely to watch long forms of video content that exceed more than six seconds. Once they cross the six-second benchmark, 72% are likely to keep watching. Source: Globe News Wire
    6. \n
  6. Lately, marketers have been increasing their video ad budgets by 25% year over year. The rise is more profound in specific industries like e-commerce, hospitality, and travel. Source: Iab
    7. \n
  7. According to 87% of video marketers, video provides a strong return on investment in general. Source: Wyzowl
    8. \n
  8. 86% of businesses use video as a marketing tool. It was 85% in 2020 and 87% in 2019. Source: Wyzowl
    9. \n
  9. According to 68 percent of users, the pandemic has affected the amount of video content people watch online, with 96 percent claiming it has increased. Source: Wyzowl
    10. \n
  10. Among content types, video is twice more likely to be shared with friends than social media messages, blog posts/articles, and product pages. Source: Wyzowl
    11. \n
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Now that we've covered the recent trends let's also explore the best video marketing practices that drive maximum engagement and sales.

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How to Build a Successful Video Marketing Strategy? 5 Expert-Approved Tips

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While it's common for creative teams to hope for viral success, don't put all your marketing eggs in that basket.

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Your video marketing strategy should create high-quality content that adapts to different platforms and channels and encourages viewers to interact and convert.

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1. Start with your goals.

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The first step in creating your video strategy is to outline your video's \"why.\" The reason you want to create it, why you're sharing your story, and what you hope to accomplish by the end of the video.

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Ideally, you'll create a video for each stage of the marketing funnel. But in the beginning, you'll have to prioritize. Which stage is most important?

\n\n

2. Decide what kind of story you want to tell.

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A video can be delivered in many different ways, but we've found that a combination of certain parameters can help you achieve a high-end look and drive conversion.

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Here are the four key elements of a solid video script.

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Once your story has all four of these elements in place, you will have created an engaging piece of video content that people will find memorable.

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3. Get your videos to rank better on Youtube.

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Telling your story is great. But that's only the beginning of the equation. If you want to get more views and generate results, you need to tell YouTube what your video is about. That's where video optimization comes in.

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Here are a few simple tips to get your video in front of your target audience.

\n\n

4. Make sure your video budget makes sense.

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There is a huge misconception in marketing that if you spend enough money on an ad, you will be successful.

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Just like the amount of money put into a car does not necessarily make it better, this thinking applies to video marketing.

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Often, when spending more money, you are paying for celebrity endorsements and high-end production. This usually lowers the quality of the content exponentially.

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While there's no one-size-fits-all way to tackle video marketing, it's important to consider both the size of your budget and how your video would translate across various screens and platforms.

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5. Do not shy away from experimenting.

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A/B testing is a good way to figure out which people are engaging with your video, what is working out, and what isn't.

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Perhaps it's not the creative, but the messaging, or the time of day you're launching your campaign or the platforms you're using.

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Alternatively, the videos may be too long or too short.

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Whatever it is, make sure you experiment more to find the best content and pace for your video campaigns.

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Wrapping Up

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Whether you are a rookie or have been involved in video marketing for many years, you need to have the right set of goals, tasks, and rules to ensure the success of your campaign.

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Even the most experienced video content creators use a system to make sure everything goes smoothly so they don't miss deadlines or lose track of what they need to do next. A transparent plan with checklists and milestones will help you adopt a more professional tone in your videos.

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If you're looking to draft a campaign, start by defining your goals and then create a video production plan that follows those goals.

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\n \n \n

\n","frontmatter":{"date":"April 26, 2021","updated_date":null,"description":"Even the most experienced video content creators use a system to make sure everything goes smoothly so they don't miss deadlines or lose track of what they need to do next. A transparent plan with checklists and milestones will help you adopt a more professional tone in your videos.","title":"10 Video Marketing Stats That Brands Can't Ignore in 2021","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.3333333333333333,"src":"/static/dd8491dbe1ec2a8223f8af0515cfb1bb/14b42/video-marketing-loginradius.jpg","srcSet":"/static/dd8491dbe1ec2a8223f8af0515cfb1bb/f836f/video-marketing-loginradius.jpg 200w,\n/static/dd8491dbe1ec2a8223f8af0515cfb1bb/2244e/video-marketing-loginradius.jpg 400w,\n/static/dd8491dbe1ec2a8223f8af0515cfb1bb/14b42/video-marketing-loginradius.jpg 800w,\n/static/dd8491dbe1ec2a8223f8af0515cfb1bb/47498/video-marketing-loginradius.jpg 1200w,\n/static/dd8491dbe1ec2a8223f8af0515cfb1bb/0e329/video-marketing-loginradius.jpg 1600w,\n/static/dd8491dbe1ec2a8223f8af0515cfb1bb/af56c/video-marketing-loginradius.jpg 2880w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}},{"node":{"excerpt":"The hospitality industry is one of the largest industries that cater specifically to humans. Hotels, restaurants, and resorts house large…","fields":{"slug":"/identity/data-security-hospitality-industry/"},"html":"

The hospitality industry is one of the largest industries that cater specifically to humans. Hotels, restaurants, and resorts house large databases that contain data regarding business operations as well as consumer information that visit the restaurant or resort.

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The personal information collected can range from generic data like names and phone numbers to sensitive data like bank account details.

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In addition to this, databases in the hospitality industry also happen to be the most vulnerable to data breaches. It has been seen that the most number of breaches in security has resulted in identity theft and leaks of credit card information.

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Data Security Concerns for The Hospitality Business

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The frequency of cyberattacks against business databases can be attributed to the fact that the hospitality industry largely depends on credit cards as a medium of payment. This may increase the chances of a hacker receiving access to sensitive information. Larger businesses contain multiple databases protected by thinly veiled encryption.

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The vulnerabilities in the data security in hospitality are also witnessed in the following aspect:

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Best Practices for Data Security in the Hospitality Industry

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As per the multiple threats that have been uncovered above, it is essential to understand how to ensure hotel data security. Therefore, the businesses in the hospitality industry employ the use of the following measures:

\n\n

\n \n \n

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How Can LoginRadius Mitigate Data Security Concerns for the Hospitality Industry

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LoginRadius offers a variety of security measures to protect the hospitality industry. In fact, the importance of LoginRadius attachments to data security has revolutionized how hospitality organizations are dealing with data protection and cybersecurity. They can do so due to the following features:

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Conclusion

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According to the AARP, around 1.4 million cases of Identity theft were reported in 2020. Therefore, it has become one of the most common methods of fraud.

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To mitigate this, governments across the world have implemented the privacy act. This privacy act hopes to decrease the number of identity theft cases by regulating the information that is collected by businesses. Therefore, investing in proper data security in hospitality can work to protect not only the consumer but also the business from losing large sums of profit.

\n

\n \n \n

\n","frontmatter":{"date":"April 23, 2021","updated_date":null,"description":"The frequency of cyberattacks against business databases can be attributed to the fact that the hospitality industry largely depends on credit cards as a medium of payment. This may increase the chances of a hacker receiving access to sensitive information. Investing in proper data security in hospitality can work to protect not only the consumer but also the business from losing large sums of profit.","title":"Data Security in Hospitality: Best Practices for Operating In a Post-COVID Era","tags":["security"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/5f5d54187db9fa145c26b762f1a0e763/14b42/data-security-hospitality-industry-cover.jpg","srcSet":"/static/5f5d54187db9fa145c26b762f1a0e763/f836f/data-security-hospitality-industry-cover.jpg 200w,\n/static/5f5d54187db9fa145c26b762f1a0e763/2244e/data-security-hospitality-industry-cover.jpg 400w,\n/static/5f5d54187db9fa145c26b762f1a0e763/14b42/data-security-hospitality-industry-cover.jpg 800w,\n/static/5f5d54187db9fa145c26b762f1a0e763/16310/data-security-hospitality-industry-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}},{"node":{"excerpt":"Ever since the outbreak of the coronavirus pandemic in 2020, business enterprises have had to adapt to a “new normal” - with trends like…","fields":{"slug":"/growth/pr-trends-to-consider-in-2021/"},"html":"

Ever since the outbreak of the coronavirus pandemic in 2020, business enterprises have had to adapt to a “new normal” - with trends like remote working, digital processes, and online communications gaining momentum across the world. The year 2020 has been a major catalyst for a digital revolution in many industry sectors – either through retailers adopting the eCommerce business model or employee training and meetings going into the \"virtual\" mode.

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The pandemic has also transformed the Public Relations (or PR) function in ways that were hard to predict previously. Driven by trends like remote working, communications plan and strategy have undergone a significant metamorphosis.

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Can companies continue to pursue the \"traditional\" form of PR and risk falling behind their brand-building processes?

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Along with the masks and social distancing, here are 3 unique PR trends to consider in 2021 – they are here to stay over the next decade. Let us discuss each one of them in detail.

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\n \n \n

\n\n

Trend 1 – Predictive Analysis

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Believe it or not, the future of PR is Predictive Analysis - powered by Artificial Intelligence (AI) and Machine Learning (ML).

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How does predictive analysis empower PR professionals and companies?

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Based on historic data trends, predictive analysis tools can be used to predict topics and issues that are likely to capture audience interest. Plus, it can help in identifying potential customers – through real-time customer data.

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Another growing trend is that of data-centric PR professionals who are adopting predictive analytics tools in their day-to-day work.

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Predictive analytics tools such as IBM Watson Analytics have simplified the process of importing data into AI-based data models – and extracting valuable insights to the benefit of brands and customers.

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Christopher Penn, Chief Data Scientist at TrustInsights predicts that \"data-driven PR professionals will embrace predictive tools in daily PR work – just as they have embraced Google Analytics and social media monitoring tools.\"

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While predictive analytics can provide PR teams accurate predictions about market responses to corporate decisions and PR campaigns, PR expert, Katie Paine thinks that \"it is too complex a process to apply to most organizations.\"

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Among the major challenges, AI-driven predictive analysis requires millions of data volumes and the right technical expertise to maximize its benefits.

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Trend 2 – Virtual Events and Live Streaming

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The ongoing pandemic has all but ensured the elimination of any mass in-person events including large-scale business and press conferences – along with seminars, concerts, and trade fairs.

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To keep up, businesses are now moving to a “virtual” or digital form of events using technologies like virtual conferencing and webinars. Coffee table chats or lunch meetings are now being replaced with virtual meetings – that are likely to stay even in the post-COVID “normal” world.

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Pooja Pathak, Managing Director of Media Mantra believes that virtual events have become a “default necessity” during the pandemic. Abhinav Srivastava of SPAG Asia talks about the transition from physical to virtual events as being a “seamless transition.”

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Another emerging trend is that of live streaming of events like award shows and industry conferences – that is increasing website traffic and increasing online viewership from a global audience.

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Going forth, we may see a hybrid mix of physical and online events that could reshape the way the PR function is being executed.

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Trend 3 – Impact of Fake News on PR

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Over 60% of media customers cannot distinguish facts from fiction. In other words, nearly two-thirds of consumers cannot identify good journalism from fake news or misinformation.

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The growth of fake news has largely been driven by the emergence of many media outlets and social media platforms like Facebook and YouTube.

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How does this impact the PR domain?

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With the spread of misinformation at an all-time high, PR professionals face the challenge of countering fake claims about their company or industry.

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According to Iva Grigorova, a PR communication specialist, “communication professionals can counter the spread of fake news” through methods of accurate storytelling and content marketing – that can help consumers connect with a brand and develop trust and loyalty.

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As businesses adopt digital technologies, brand honesty is among the top concerns for customers in today’s times. Through proper communication and transparency, companies can counter the effects of misinformation and mistrust in their brands.

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Conclusion

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The evolving post-pandemic business world brings both challenges and opportunities to PR and communication teams. With more businesses going remote and to online platforms, it will be interesting to see how corporate PR responds to this change and devise their organizational strategy for the next decade.\n\n \n \n

\n","frontmatter":{"date":"April 22, 2021","updated_date":null,"description":"The pandemic has also transformed Public Relations in ways that were hard to predict previously. Driven by trends like remote working, communications have undergone a significant metamorphosis. Can companies continue to pursue the traditional form of PR and risk falling behind their brand-building processes? Let’s find out.","title":"Three Unique PR Trends to Consider in 2021","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/2cccb2a433d3255248a415cf5566c88b/14b42/pr-trends-2021.jpg","srcSet":"/static/2cccb2a433d3255248a415cf5566c88b/f836f/pr-trends-2021.jpg 200w,\n/static/2cccb2a433d3255248a415cf5566c88b/2244e/pr-trends-2021.jpg 400w,\n/static/2cccb2a433d3255248a415cf5566c88b/14b42/pr-trends-2021.jpg 800w,\n/static/2cccb2a433d3255248a415cf5566c88b/16310/pr-trends-2021.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Yash Rathi","github":"yashrathi29","avatar":null}}}},{"node":{"excerpt":"Your website is perhaps the most crucial entity that can leave an impression on your audience. The way it portrays your brand defines…","fields":{"slug":"/growth/leverage-website-for-more-conversions/"},"html":"

Your website is perhaps the most crucial entity that can leave an impression on your audience. The way it portrays your brand defines whether you’ll have a client or just another visitor.

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Your visitors may take action, but most of the time, they don’t. While many of them just ignore your subscription requests, some of them manage to share their details.

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The biggest challenge for businesses is not just to increase traffic but to convert the existing ones in a way that they become a client.

\n

Here’s where conversion rate optimization (CRO) comes into play.

\n

CRO is perhaps the most important performance metric for any business seeking substantial growth in today’s era.

\n

Though driving conversions isn’t a piece of cake, it largely depends on the way your website is conveying a message and building credibility in the first couple of seconds when the visitor lands.

\n

Here we’ve clubbed some crucial aspects that will help your business enhance conversion rate through correct utilization of your website in this ever-increasing competitive world.

\n

\n \n \n

\n

1. Mobile Optimization

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You’ve probably heard that mobile optimization is the key to enhance sales and improve conversions, but how you surprise your visitors changes the entire game.

\n

Optimizing your website for diverse mobile platforms, devices, and web browsers pave a path for a rich user experience, which in turn helps you to enhance conversions.

\n

To be honest, would you prefer shopping from an eCommerce store where you have to pinch on your smartphone every now & then to find what you’re looking for? Probably no, isn’t it?

\n

When a website delivers an optimized layout as per the screen size of a device with seamless navigation, a user can be quickly converted and you can expect them to inch towards the next step.

\n

2. Enhance Page Loading Time

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A website that doesn’t load quickly is good for nothing. Yes, everyone is expecting a quick response on the internet and they always strive to consider a website that loads fast.

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Admit it, everyone is offering almost similar kinds of services.

\n

Be it your competitors or a new player in the market, the ones offering a flawless user experience, especially when it comes to loading speed, will stay ahead of the curve.

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Your website should be optimized in a way that it doesn’t take more than 4-5 seconds to load. Moreover, rigorously testing post optimization is the right way to ensure your audience isn’t waiting for the landing page to load.

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3. Optimize Call-to-Action Buttons

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Call to action (CTA) buttons and effective signup forms play a crucial role in improving conversions. Adding a CTA randomly without an adequate marketing strategy in place is of no use.

\n

Most businesses and marketers ignore the importance of a call to action when it comes to increasing conversions and generating more revenues.

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A well-designed and well-placed effective CTA can enhance the numbers when it comes to conversions. But how do know about the best place to add CTA?

\n

Well, you need to understand the user persona of your targeted audience and figure out the actual problems that they’re facing and how your solution solves the purpose.

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Based on this data, you can add a CTA to your website. For instance, any software development company could provide a brief about their product, its ability to solve a complex problem, and then put a CTA - “book a free demo.”

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4. Analyze Visitor Data

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Consumers these days are always on the hunt for a seamless and consistent experience that can be delivered through an omnichannel consumer experience.

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Businesses need to quickly work on user behaviour and invest in omnichannel experience across their platform so that users are catered to the best experience ever.

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5. Reviews & Testimonials for Building Credibility

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Adding a bunch of reviews and testimonials to your landing page is yet another great way to build trust in your targeted audience.

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People prefer established brands, especially the ones that are trusted by other brands.

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Adding a couple of reviews and testimonials of happy clients can significantly boost your conversion rate and would surely unfold different opportunities.

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Conclusion

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A business website holds a bunch of opportunities that can be fostered by utilizing the right marketing strategy.

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Marketers need to put their best foot forward in understanding their targeted audience and what exactly they’re looking for in a business website.

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The aforementioned aspects can be quite fruitful for every business regardless of the industry to enhance conversion rates and improve overall traffic.\n\n \n \n

\n","frontmatter":{"date":"April 21, 2021","updated_date":null,"description":"Marketers need to put their best foot forward in understanding their targeted audience and what exactly they’re looking for in a business website. The quick strategies described in this blog can be quite fruitful for every business regardless of the industry to enhance conversion rates and improve overall traffic.","title":"5 Quick Steps to Leverage your Website for More Conversions","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":2.2222222222222223,"src":"/static/896d6b638a94302d66801d87e070bc65/14b42/Leads-conversion-Loginradius.jpg","srcSet":"/static/896d6b638a94302d66801d87e070bc65/f836f/Leads-conversion-Loginradius.jpg 200w,\n/static/896d6b638a94302d66801d87e070bc65/2244e/Leads-conversion-Loginradius.jpg 400w,\n/static/896d6b638a94302d66801d87e070bc65/14b42/Leads-conversion-Loginradius.jpg 800w,\n/static/896d6b638a94302d66801d87e070bc65/a7715/Leads-conversion-Loginradius.jpg 1000w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Vishal Sharma","github":null,"avatar":null}}}},{"node":{"excerpt":"Amid the global pandemic, when everyone was locked inside their homes, businesses were almost at a halt, and the internet became the second…","fields":{"slug":"/identity/identity-management-in-media-industry/"},"html":"

Amid the global pandemic, when everyone was locked inside their homes, businesses were almost at a halt, and the internet became the second home for everyone; we learned an important lesson.

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“If the world is online, so should be businesses.”

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Movie theatres have been replaced by OTT platforms, books and magazines by e-books and e-magazines, and podcasts are the future of storytelling.

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Undoubtedly, the media industry has evolved leaps and bounds by transforming how content is delivered across the internet.

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But besides the rapid technological enhancement of the media industry, several security challenges linger on ad agencies, publication websites, or entertainment platforms.

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It’s essential for the businesses serving in this vertical to emphasize both the user experience as well as security since data thefts and identity misuse is becoming the new normal for this industry.

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Nevertheless, balancing security without compromising user experience remains an uphill battle for businesses striving to win consumer trust.

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So what can be the ideal solution that can help media companies to ensure their subscribers’ data and privacy isn’t compromised while they fine-tune the user experience?

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A consumer identity and access management solution (CIAM) is the pressing need for businesses striving to enhance business growth in the media industry.

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Let’s learn how identity management works in the media industry for paving a path towards securing subscribers’ identities and ensuring a flawless user experience across their platform.

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Benefits of Identity Management in the Media Industry

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Single Sign-On (SSO) - The Game-Changer

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Honestly, nobody likes to remember long credentials, especially if they can utilize the true potential of frictionless login across all the applications.

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While SSO is on the verge of becoming an industry standard for authentication, the media industry needs to quickly gear up for enhancing the user experience through SSO and Federated SSO.

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\n \n \n

\n

Since the market is flooded with plenty of OTT platforms and publication websites, the ones offering a seamless experience to the users would get more signups and subscriptions.

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Access Management - For Restricting Content

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With the increasing access to media over OTT platforms, the biggest challenge for the entertainment industry is to set age restrictions for specific content.

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While most media platforms aren’t focusing on creating sub-profiles, the competitors are already leveraging access management for a single identity used by multiple users.

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Whether we talk about a particular category of content for premium users or setting age restrictions, access management plays a key role in enhancing the user experience for every business.

\n

Access management through a CIAM solution helps improve user experience and eventually plays a crucial role in enhancing overall data and privacy security.

\n

LoginRadius’ cloud-based CIAM solution helps businesses seamlessly manage access without hampering the overall user experience. This helps media businesses to gain more signups, increase retention rates, and scale business growth.

\n

Progressive Profiling - The Secret to Staying Ahead of the Competitors

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Media businesses need to understand the fact that registration fatigue could be the reason why they lose a potential subscriber.

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Admit it; nobody wants to share heaps of personal details in a single go, especially during the sign-up process. Keeping the subscription form compact is the best way to ensure a quick sign-up from the users’ end.

\n

Progressive profiling enables you to gather important details about a subscriber over time and not everything at a single go. This not only improves user experience but eventually helps to build credibility in the long run.

\n

LoginRadius enables you to gather consumer data through various stages of the consumer's journey to share their information as they continue to interact with your business.

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Publication websites, OTT platforms, and other media platforms can set their own rules that meet their business requirements to win consumers’ trust with LoginRadius progressive profiling.

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Multi-Factor Authentication - For Enhanced Layers of Security

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While the number of media platform subscriptions surged amid the global pandemic, the fact that cyber-attacks on diverse platforms increased exponentially can’t be overlooked.

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With millions of data breaches and identity thefts in the media industry alone, a CIAM solution with multi-factor authentication can be the ultimate solution.

\n

LoginRadius’ Multi-factor authentication coupled with risk-based authentication helps businesses in creating a secure login experience for subscribers. If there’s an incident of a cybercriminal trying to gain access from another device, remote location, or repeatedly using wrong credentials, multi-factor authentication kicks in.

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The user needs to provide a one-time password received on the phone or a secure login code received through an email to authenticate.

\n

Final Thoughts

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While the media industry is witnessing a massive transformation, the core values coupled with the responsibilities of businesses remains consistent.

\n

Delivering the best user experience along with the assurance of secured privacy and data of subscribers should be the utmost priority of businesses that are figuring out ways to increase their client base.

\n

Just like every other industry, the media industry can leverage a CIAM solution that helps in scaling business growth by meeting the industry-standard compliances and, at the same time, win consumer trust through flawless user experiences.

\n

\n \n \n

\n","frontmatter":{"date":"April 21, 2021","updated_date":null,"description":"Media industry has witnessed a tremendous digital transformation journey. But besides the rapid technological enhancement of the media industry, several security challenges linger on businesses serving in this vertical. Here’s an insightful read depicting the role of identity management in the media industry.","title":"The Role of Identity management in the media industry","tags":["identity management","digital transformation","ciam solution"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5748031496062993,"src":"/static/3660088ed3f88f2d7135c6f531d10d4d/14b42/identity-management-in-media-industry-cover.jpg","srcSet":"/static/3660088ed3f88f2d7135c6f531d10d4d/f836f/identity-management-in-media-industry-cover.jpg 200w,\n/static/3660088ed3f88f2d7135c6f531d10d4d/2244e/identity-management-in-media-industry-cover.jpg 400w,\n/static/3660088ed3f88f2d7135c6f531d10d4d/14b42/identity-management-in-media-industry-cover.jpg 800w,\n/static/3660088ed3f88f2d7135c6f531d10d4d/16310/identity-management-in-media-industry-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Vishal Sharma","github":null,"avatar":null}}}},{"node":{"excerpt":"In May of this year, Google is set to roll out the Google Page Experience update. It is critical for websites to meet this update’s criteria…","fields":{"slug":"/growth/top-ui-ux-design-tools-2021/"},"html":"

In May of this year, Google is set to roll out the Google Page Experience update. It is critical for websites to meet this update’s criteria to be crawled and retain or improve their position on search engine result pages (SERPs). With this new update, only websites that provide a seamless and sophisticated online user experience (UX) will establish a secure position in online search rankings.

\n

Research shows that users prefer websites with an excellent page experience. The goal of this Google update is to enhance users’ overall web-browsing experience across all devices. Google will be using Core Web Vitals as direct page experience ranking factors. Thus, it is vital to have a solid understanding of Google Core Web Vitals to make sure your website’s user interface design and user experience or UX/UX design, meets the criteria.

\n

Many understand how this new search ranking algorithm can make or break a business; however, not everyone has a solid plan on how to ensure their online success. There are digital marketing agencies providing web design services that can help. You can also use tools to check your website’s Core Web Vitals score and create your UI/UX design and an optimized user interface.

\n

What is UI/UX Design

\n

Before we delve further into the different UI/UX design tools and Google Core Web Vitals, let’s answer a commonly asked question: What is UI/UX design or UX/UI design? What is UI/UX design for?

\n

UX design and UI design are two different elements that work together and impact the web experience. UX design means “user experience design,” while UI design means “user interface design.”

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UX design focuses on how an item works and how users interact with it. It is the invisible side of design and involves usability and function. UI design is centered on the visual, graphical and layout aspects of design. In the web design space, UX and UI designs go together to provide users with an enjoyable online browsing experience.

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What Are Google Core Web Vitals

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Core Web Vitals quantify a user’s page experience through metrics that measure website speed, functionality and responsiveness:

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Other page experience factors affect your search rankings:

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These page experience ranking factors and the newest addition - Google Core Web Vitals - are set to make pages safer and more enjoyable.

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How Can You Gauge Your Site’s Performance

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There are several developer tools you can use to test your site on its user-friendliness and Core Web Vitals performance.

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These tools can give you the information needed to optimize your page. They can also expose security vulnerabilities and errors. While website owners should now start paying more attention to user experience, ensuring high-quality content is equally important. There needs to be a balance between providing excellent content and optimizing the UX/UI design for a great user experience. What is UI/UX design without quality content, after all?

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What Are the Top UI/UX Tools in 2021

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Some tools can help you build your UX/UI design. You can use prototyping tools to create beautiful and trendy user interface and user experience designs.

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  1. Sketch – Millions of designers are using this vector-based designing tool on macOS. It has an intuitive user interface that allows designers to produce high-quality prototypes in just a few minutes. It is flexible enough to support hundreds of plugins.
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  2. Adobe XD – This all-in-one prototyping platform is also among the most popular choices for UI/UX designers on macOS and Windows. This tool allows you to build wireframes, web designs, interactive prototypes, mobile apps, games and voice interfaces. It also allows teams to work together in real-time and receive feedback directly from clients.
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  3. Origami Studio – This was built and developed by Facebook designers and has come a long way since then. Its pre-built components allow designers to design sophisticated prototypes. Origami Studio can convert visual designs to written code through its export-code functions.
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  4. Marvel – This tool is known for its user-friendly features that allow you to build a realistic user interface design and develop interactive mockups for Android, iOS and desktop applications. It works as a centralized workspace where designers can collaborate and clients can validate.
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  5. Webflow – You can concurrently design a prototype and build a live website with Webflow. It allows you to design and develop a responsive website without coding. It has pre-built complex components that will enable you to convert a high-quality prototype to a production-ready landing page, blog or product website.
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  6. Axure RP - If you’re a professional providing web design services and building complex, interactive prototypes with adaptive views and conditional logic statements, you’ll want this to work with Axure RP. This is a tool that a web design agency will find useful because it allows comprehensive documentation and a handoff process.
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  7. InVision - This tool is known for its click-and-drag function that allows you to build high-fidelity prototypes. Its background eraser function enables you to have transparent images for your animations. InVision also allows collaboration where team members can see design updates in real-time and provide or receive feedback.
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Conclusion

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User behavior and expectations constantly evolve, so designers need to adapt and provide solutions to ensure that their websites can meet these changing needs. These tools should help you design your website on your own or if you have an in-house team that handles your website’s user interface design, you could suggest these tools to them.

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You can also work with a web design agency that provides comprehensive web design services to create an excellent user interface and user experience design. This also helps ensure your website retains or improves its current search rankings after the Google page experience update.

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Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.

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We’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the LoginRadius website—to be faster, more intuitive, and developer-first in every way.

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The goal? Having them spend less time searching and more time building.

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What’s New and Improved on the LoginRadius Website?

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LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.

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Here’s a closer look at what’s new and why it’s important:

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A Developer-Friendly Dark Theme

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Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.

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The new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.

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So, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.

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Clear Categorization for LoginRadius Capabilities

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We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:

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This structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.

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Developer-First Navigation

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We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.

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The new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.

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Quick Understanding of Integration Benefits

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Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.

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Our platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.

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Over to You Now!

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Check out our revamped LoginRadius website and see how the improved experience makes it easier to build, scale, and secure your applications.

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Do not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!

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