{"componentChunkName":"component---src-templates-blog-list-template-js","path":"/86","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"excerpt":"In this article, We will discuss the manipulation of DOM elements with Ref directly with React.  React Framework builds your components and…","fields":{"slug":"/engineering/react-with-refs/"},"html":"<p>In this article, We will discuss the manipulation of DOM elements with Ref directly with React. </p>\n<p>React Framework builds your components and abstracts your code away from manipulation within the DOM but still leaves the door open for developers to access it. Reason are few cases where it might be necessary. That's why React provides an escape hatch know as <code>refs</code>.</p>\n<p>Refs are a function that use to access the DOM from components. You only need to attach a <code>ref</code> to the element in your application to provide access to it from anywhere within your component without making use of props and all. </p>\n<p>We can also use Refs to direct access to React elements and use callbacks with them.</p>\n<p>We should only use <code>refs</code> when the required interaction cannot be achieved using state and props.</p>\n<h2 id=\"use-refs\" style=\"position:relative;\"><a href=\"#use-refs\" aria-label=\"use refs permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Use Refs</h2>\n<p>We can use <code>refs</code> to do anything that needs to be manipulated in the DOM. Some good cases like focus, test selection, media playback, triggering mandatory animations, or integration with the third-party DOM library.</p>\n<p>Note: We should avoid using refs because it removes the purpose of using React.   For example, If you want to show and hide a \t<code>popup</code> component. We should use a boolean prop for it instead of manipulating dom.\n</p>\n<h3 id=\"creating-refs\" style=\"position:relative;\"><a href=\"#creating-refs\" aria-label=\"creating refs permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Creating Refs</h3>\n<p>We can use <code>React.createRef()</code>method to create Refs, and then we can attach to a Dom element via the <code>ref</code> attribute after that, we can access and modify that element through the ref. </p>\n<pre class=\"grvsc-container dark-default-dark\" data-language=\"javascript\" data-index=\"0\"><code class=\"grvsc-code\"><span class=\"grvsc-line\"><span class=\"mtk4\">class</span><span class=\"mtk1\"> </span><span class=\"mtk10\">App</span><span class=\"mtk1\"> </span><span class=\"mtk4\">extends</span><span class=\"mtk1\"> </span><span class=\"mtk10\">React</span><span class=\"mtk1\">.</span><span class=\"mtk10\">Component</span><span class=\"mtk1\"> {</span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">  </span><span class=\"mtk4\">constructor</span><span class=\"mtk1\">(</span><span class=\"mtk12\">props</span><span class=\"mtk1\">) {  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">    </span><span class=\"mtk4\">super</span><span class=\"mtk1\">(</span><span class=\"mtk12\">props</span><span class=\"mtk1\">);  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">    </span><span class=\"mtk4\">this</span><span class=\"mtk1\">.</span><span class=\"mtk12\">myRef</span><span class=\"mtk1\"> = </span><span class=\"mtk12\">React</span><span class=\"mtk1\">.</span><span class=\"mtk11\">createRef</span><span class=\"mtk1\">();</span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">  }</span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">  </span><span class=\"mtk11\">render</span><span class=\"mtk1\">() {</span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">    </span><span class=\"mtk15\">return</span><span class=\"mtk1\"> </span><span class=\"mtk17\">&lt;</span><span class=\"mtk4\">div</span><span class=\"mtk1\"> </span><span class=\"mtk12\">ref</span><span class=\"mtk1\">=</span><span class=\"mtk4\">{this</span><span class=\"mtk1\">.</span><span class=\"mtk12\">myRef</span><span class=\"mtk4\">}</span><span class=\"mtk1\"> </span><span class=\"mtk17\">/&gt;</span><span class=\"mtk1\">; </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">  }</span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">}</span></span></code></pre>\n<p>In above code, We created <code>this.myRef</code> in the constructor by calling <code>React.createRef()</code>  method.</p>\n<p>Then in the <code>render</code> method , we attached the returned value to ref of the div element,  a reference to the node becomes accessible at the <code>current</code> attribute of the ref.</p>\n<p>We should not use <code>ref</code> attribute on function components because they do not have instances.</p>\n<p>React will assign the <code>current</code> property with Dom element when component mount and assign null to it when component unmount.  </p>\n<p><code>ref</code> updates happen before <code>componentDidMount</code> or <code>componentDidUpdate</code> methods.</p>\n<p>We can pass refs as props to the component. Example:</p>\n<pre class=\"grvsc-container dark-default-dark\" data-language=\"javascript\" data-index=\"1\"><code class=\"grvsc-code\"><span class=\"grvsc-line\"><span class=\"mtk4\">function</span><span class=\"mtk1\"> </span><span class=\"mtk11\">MyCustomTextInput</span><span class=\"mtk1\"> ({ </span><span class=\"mtk12\">myInputRef</span><span class=\"mtk1\"> }) {  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">  </span><span class=\"mtk15\">return</span><span class=\"mtk1\"> </span><span class=\"mtk17\">&lt;</span><span class=\"mtk4\">input</span><span class=\"mtk1\"> </span><span class=\"mtk12\">ref</span><span class=\"mtk1\">=</span><span class=\"mtk4\">{</span><span class=\"mtk12\">myInputRef</span><span class=\"mtk4\">}</span><span class=\"mtk1\"> </span><span class=\"mtk17\">/&gt;</span><span class=\"mtk1\">;  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">}</span></span>\n<span class=\"grvsc-line\"></span>\n<span class=\"grvsc-line\"><span class=\"mtk4\">class</span><span class=\"mtk1\"> </span><span class=\"mtk10\">App</span><span class=\"mtk1\"> </span><span class=\"mtk4\">extends</span><span class=\"mtk1\"> </span><span class=\"mtk10\">React</span><span class=\"mtk1\">.</span><span class=\"mtk10\">Component</span><span class=\"mtk1\"> {  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">  </span><span class=\"mtk4\">constructor</span><span class=\"mtk1\">(</span><span class=\"mtk12\">props</span><span class=\"mtk1\">) {  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">    </span><span class=\"mtk4\">super</span><span class=\"mtk1\">(</span><span class=\"mtk12\">props</span><span class=\"mtk1\">);  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">    </span><span class=\"mtk4\">this</span><span class=\"mtk1\">.</span><span class=\"mtk12\">myInputRef</span><span class=\"mtk1\"> = </span><span class=\"mtk12\">React</span><span class=\"mtk1\">.</span><span class=\"mtk11\">createRef</span><span class=\"mtk1\">();  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">  } </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">  </span><span class=\"mtk11\">componentDidMount</span><span class=\"mtk1\">() {  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">    </span><span class=\"mtk4\">this</span><span class=\"mtk1\">.</span><span class=\"mtk12\">myInputRef</span><span class=\"mtk1\">.</span><span class=\"mtk12\">current</span><span class=\"mtk1\">.</span><span class=\"mtk11\">focus</span><span class=\"mtk1\">();  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">  }</span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">  </span><span class=\"mtk11\">render</span><span class=\"mtk1\">() {  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">    </span><span class=\"mtk15\">return</span><span class=\"mtk1\"> </span><span class=\"mtk17\">&lt;</span><span class=\"mtk10\">MyCustomTextInput</span><span class=\"mtk1\"> </span><span class=\"mtk12\">inputRef</span><span class=\"mtk1\">=</span><span class=\"mtk4\">{this</span><span class=\"mtk1\">.</span><span class=\"mtk12\">myInputRef</span><span class=\"mtk4\">}</span><span class=\"mtk1\"> </span><span class=\"mtk17\">/&gt;</span><span class=\"mtk1\">;  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">  }</span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">}</span></span></code></pre>\n<p>In above code, <code>App</code> passed its ref as props to <code>MyCustomTextInput</code> component.</p>\n<h3 id=\"callback-refs\" style=\"position:relative;\"><a href=\"#callback-refs\" aria-label=\"callback refs permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Callback Refs</h3>\n<p>We can create ref using another way called <code>callback refs</code>; it gives us more fine-grain control over when refs are set and unset within the component.</p>\n<p>Instead of passing <code>ref</code> returned by <code>createRef()</code> method, we will pass a function to <code>ref</code> attribute.\nThe function receives React component instance or DOM element, which can be stored and accessed anywhere.</p>\n<pre class=\"grvsc-container dark-default-dark\" data-language=\"javascript\" data-index=\"2\"><code class=\"grvsc-code\"><span class=\"grvsc-line\"><span class=\"mtk4\">class</span><span class=\"mtk1\"> </span><span class=\"mtk10\">App</span><span class=\"mtk1\"> </span><span class=\"mtk4\">extends</span><span class=\"mtk1\"> </span><span class=\"mtk10\">React</span><span class=\"mtk1\">.</span><span class=\"mtk10\">Component</span><span class=\"mtk1\"> {  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">  </span><span class=\"mtk11\">componentDidMount</span><span class=\"mtk1\">() {  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">    </span><span class=\"mtk4\">this</span><span class=\"mtk1\">.</span><span class=\"mtk12\">input</span><span class=\"mtk1\">.</span><span class=\"mtk11\">focus</span><span class=\"mtk1\">();  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">  } </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">  </span><span class=\"mtk11\">render</span><span class=\"mtk1\">() {  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">    </span><span class=\"mtk15\">return</span><span class=\"mtk1\"> (    </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">        </span><span class=\"mtk17\">&lt;</span><span class=\"mtk4\">input</span><span class=\"mtk1\"> </span><span class=\"mtk12\">ref</span><span class=\"mtk1\">=</span><span class=\"mtk4\">{</span><span class=\"mtk12\">element</span><span class=\"mtk1\"> </span><span class=\"mtk4\">=&gt;</span><span class=\"mtk1\"> (</span><span class=\"mtk4\">this</span><span class=\"mtk1\">.</span><span class=\"mtk12\">input</span><span class=\"mtk1\"> = </span><span class=\"mtk12\">element</span><span class=\"mtk1\">)</span><span class=\"mtk4\">}</span><span class=\"mtk1\"> </span><span class=\"mtk17\">/&gt;</span><span class=\"mtk1\">;   </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">    );  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">  }  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">}</span></span></code></pre>\n<p>In the above code, React will call the ref callback t store the reference of the input element when the component mounts; then, it will focus the input element automatically and when the component unmounts, call it with null.</p>\n<p>We can pass callback refs between components . Example:</p>\n<pre class=\"grvsc-container dark-default-dark\" data-language=\"javascript\" data-index=\"3\"><code class=\"grvsc-code\"><span class=\"grvsc-line\"><span class=\"mtk4\">function</span><span class=\"mtk1\"> </span><span class=\"mtk11\">MyCustomTextInput</span><span class=\"mtk1\">({ </span><span class=\"mtk12\">inputRef</span><span class=\"mtk1\"> }) {  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">  </span><span class=\"mtk15\">return</span><span class=\"mtk1\"> </span><span class=\"mtk17\">&lt;</span><span class=\"mtk4\">input</span><span class=\"mtk1\"> </span><span class=\"mtk12\">ref</span><span class=\"mtk1\">=</span><span class=\"mtk4\">{</span><span class=\"mtk12\">inputRef</span><span class=\"mtk4\">}</span><span class=\"mtk1\"> </span><span class=\"mtk17\">/&gt;</span><span class=\"mtk1\">;  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">}</span></span>\n<span class=\"grvsc-line\"></span>\n<span class=\"grvsc-line\"><span class=\"mtk4\">class</span><span class=\"mtk1\"> </span><span class=\"mtk10\">App</span><span class=\"mtk1\"> </span><span class=\"mtk4\">extends</span><span class=\"mtk1\"> </span><span class=\"mtk10\">React</span><span class=\"mtk1\">.</span><span class=\"mtk10\">Component</span><span class=\"mtk1\"> {  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">  </span><span class=\"mtk11\">componentDidMount</span><span class=\"mtk1\">() {  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">    </span><span class=\"mtk4\">this</span><span class=\"mtk1\">.</span><span class=\"mtk12\">myInputElement</span><span class=\"mtk1\">.</span><span class=\"mtk11\">focus</span><span class=\"mtk1\">();  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">  } </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">  </span><span class=\"mtk11\">render</span><span class=\"mtk1\">() {  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">    </span><span class=\"mtk15\">return</span><span class=\"mtk1\"> </span><span class=\"mtk17\">&lt;</span><span class=\"mtk10\">MyCustomTextInput</span><span class=\"mtk1\"> </span><span class=\"mtk12\">inputRef</span><span class=\"mtk1\">=</span><span class=\"mtk4\">{</span><span class=\"mtk12\">el</span><span class=\"mtk1\"> </span><span class=\"mtk4\">=&gt;</span><span class=\"mtk1\"> (</span><span class=\"mtk4\">this</span><span class=\"mtk1\">.</span><span class=\"mtk12\">myInputElement</span><span class=\"mtk1\"> = </span><span class=\"mtk12\">el</span><span class=\"mtk1\">)</span><span class=\"mtk4\">}</span><span class=\"mtk1\"> </span><span class=\"mtk17\">/&gt;</span><span class=\"mtk1\">;  </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">  } </span></span>\n<span class=\"grvsc-line\"><span class=\"mtk1\">}</span></span></code></pre>\n<p>In the above code, We passed the function to <code>inputRef</code> and access it in <code>App</code> component so we can call <code>focus</code> on it to focus the input element.</p>\n<h3 id=\"caveats-with-callback-refs\" style=\"position:relative;\"><a href=\"#caveats-with-callback-refs\" aria-label=\"caveats with callback refs permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Caveats with callback refs</h3>\n<p>Callback refs are calling two times during updates if they are defined as an inline function. This is because a new instance of the function is created with each render. We can avoid this by calling it a method of a class.</p>\n<p>To understand more about React refs. Read <a href=\"https://reactjs.org/docs/refs-and-the-dom.html\">Refs and the DOM</a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n  .dark-default-dark {\n    background-color: #1E1E1E;\n    color: #D4D4D4;\n  }\n  .dark-default-dark .mtk4 { color: #569CD6; }\n  .dark-default-dark .mtk1 { color: #D4D4D4; }\n  .dark-default-dark .mtk10 { color: #4EC9B0; }\n  .dark-default-dark .mtk12 { color: #9CDCFE; }\n  .dark-default-dark .mtk11 { color: #DCDCAA; }\n  .dark-default-dark .mtk15 { color: #C586C0; }\n  .dark-default-dark .mtk17 { color: #808080; }\n</style>","frontmatter":{"date":"April 16, 2021","updated_date":null,"description":"Learn about manipulation of DOM elements with Ref directly with React","title":"React with Ref","tags":["React","Refs","DOM"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/0e4deace8ac6b8fceb2ca7ce559fc393/ee604/title-image.png","srcSet":"/static/0e4deace8ac6b8fceb2ca7ce559fc393/69585/title-image.png 200w,\n/static/0e4deace8ac6b8fceb2ca7ce559fc393/497c6/title-image.png 400w,\n/static/0e4deace8ac6b8fceb2ca7ce559fc393/ee604/title-image.png 800w,\n/static/0e4deace8ac6b8fceb2ca7ce559fc393/f3583/title-image.png 1200w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Versha Gupta","github":"vershagupta","avatar":null}}}},{"node":{"excerpt":"The most critical job of a marketer is to find out creative ways to draw both existing and potential consumers’ attention. You need to…","fields":{"slug":"/growth/why-video-testimonials-are-a-marketing-must/"},"html":"<p>The most critical job of a marketer is to find out creative ways to draw both existing and potential consumers’ attention. You need to invest resources, time, and effort to brainstorm tactics that don't fade away and remain relevant over the years. And most importantly, convert <strong><a href=\"https://www.loginradius.com/blog/fuel/2021/03/how-to-drive-in-the-highest-quality-leads-in-2021-with-content-and-seo/\">quality leads</a></strong>.</p>\n<p>Marketers have embraced consumer reviews for ages. In online marketing, consumer testimonials that include brand reviews and product reviews have become essential aspects of a company's marketing collateral. Video testimonials are a new addition to it, and they are playing a significant role in allowing companies to increase their consumer reach.</p>\n<p>Let's understand how video testimonials can help you dominate the marketing scene.</p>\n<ol>\n<li>Videos activate the emotional centers in our brain.</li>\n</ol>\n<p>Research has shown that humans aren't purely logical beings. Emotions also play a significant role when we make decisions. What better medium than videos to express emotions?</p>\n<p>Anyway, text is static and emotionless. But that isn't the case with videos. Videos are super dynamic. They include a mixture of each medium, including photos, audio, and text. Nothing beats them in evoking the right emotions in the users' minds and hearts.</p>\n<p>Also, text is a time-consuming medium. Many users don't like reading books because it demands critical thinking and interpretation skills. But why is it that way?</p>\n<p>Science explains that our <a href=\"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3898692/\">brain consists of mirror neurons</a> that fire under two circumstances. Firstly, when we do an action. And secondly, when we watch another person doing an activity.</p>\n<p>While watching videos, we observe others acting on the screen, which activates our mirror neurons and keeps our interest alive. These neuroscientific pieces of evidence prove why video marketing for business is multiple times better than writing consumer reviews.</p>\n<ol start=\"2\">\n<li>Video ensures significantly higher retention than text.</li>\n</ol>\n<p>Do you know that people remember about <a href=\"https://medium.com/@iDashboards_UK/on-average-people-remember-only-20-of-what-they-read-but-80-of-what-they-see-8411224769e2\">80% of what they see</a> compared to only 20% of what they read? This eye-opening statistic indicates why video testimonials are better than written reviews. Many reasons explain this unusual statistic.</p>\n<p>Firstly, as explained in the above point, videos activate our brain's emotional centers that substantially increase our retention capacity. Secondly, storytelling is a time-tested way of making deep impressions on the human mind.</p>\n<p>Ask yourself the following questions:</p>\n<ul>\n<li>Have you read the Harry Potter series or only watched it in the theater?</li>\n<li>Have you only watched Slumdog Millionaire or read Q&#x26;A, the book on which the movie is based?</li>\n</ul>\n<p>There is a high probability that you would have watched the movies mentioned above and neglected reading the novels. This short experiment proves why video testimonials are an excellent alternative to text for creating a compelling brand message.</p>\n<ol start=\"3\">\n<li>People like sharing videos more often than text.</li>\n</ol>\n<p>How do you define the success of a particular marketing tool? By the number of times, it gets shared, right? Companies have been playing on this data to increase their sales by creating more video marketing collaterals that are share-worthy.</p>\n<p>Some examples include Intel's \"Meet the Makers\" and the critically acclaimed \"So Yeah, We Tried Slack\" campaign by Slack.</p>\n<ol start=\"4\">\n<li>Videos humanize your brand.</li>\n</ol>\n<p>The most significant challenge that businesses face is the inability to develop a personal connection with their clients.</p>\n<p>Most websites have a static page that displays a list of products and services along with their price. Others have an additional section for <strong><a href=\"https://www.loginradius.com/customers/\">consumer testimonials</a></strong> but without the client's profile or picture. These are unauthentic ways to capture attention.</p>\n<p>On the other hand, video testimonials lend a human face to your products. When consumers see and hear how others benefit from your company's vast range of products, it creates a positive effect on their psyche. It provides them an added reassurance that your company has the perfect solution for meeting their needs.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>By now, it must be clear how important it is to develop video testimonials and the impact they can generate. In today's interconnected world, videos can prove to be an effective way of developing robust and long-lasting consumer relations, increasing brand bandwidth, and boosting the prospect-to-consumer ratio.</p>\n<p>However, creating impactful video testimonials isn't a cakewalk. It requires a potent mixture of creativity, understanding of user needs, and digital marketing methods. So, start focusing more on video testimonials instead of investing resources for developing text-based marketing collaterals. With time, you will get better at it and create a massive impact on your audience.\n<a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-Consultation\"\n        title=\"book-a-demo-Consultation\"\n        src=\"/static/4e5414b04a66bd0747366ee1a5ecce4b/e5715/book-a-demo-Consultation.png\"\n        srcset=\"/static/4e5414b04a66bd0747366ee1a5ecce4b/a6d36/book-a-demo-Consultation.png 650w,\n/static/4e5414b04a66bd0747366ee1a5ecce4b/e5715/book-a-demo-Consultation.png 768w,\n/static/4e5414b04a66bd0747366ee1a5ecce4b/63ff0/book-a-demo-Consultation.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"April 16, 2021","updated_date":null,"description":"Video testimonials offer more credibility than text-based reviews. They are much more effective in educating your target audience and increasing their trust in your brand. So, start focusing more on video testimonials instead of investing resources for developing text-based marketing collaterals. With time, you will get better at it and see an increase in sales.","title":"Why Video Testimonials Are A Marketing Must","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7241379310344827,"src":"/static/252e7594c5802f04ee95461934bc4857/14b42/video-testimonial-client-loginradius.jpg","srcSet":"/static/252e7594c5802f04ee95461934bc4857/f836f/video-testimonial-client-loginradius.jpg 200w,\n/static/252e7594c5802f04ee95461934bc4857/2244e/video-testimonial-client-loginradius.jpg 400w,\n/static/252e7594c5802f04ee95461934bc4857/14b42/video-testimonial-client-loginradius.jpg 800w,\n/static/252e7594c5802f04ee95461934bc4857/a7715/video-testimonial-client-loginradius.jpg 1000w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}},{"node":{"excerpt":"With the growing need to be online, people are logging into far too many websites all at once. No wonder problems like changing passwords…","fields":{"slug":"/identity/how-ui-ux-affects-registration/"},"html":"<p>With the growing need to be online, people are logging into far too many websites all at once. No wonder problems like changing passwords, usernames, and registered mail IDs become obstacles in many instances. </p>\n<p>It is a bad experience for users and definitely not good news for businesses too!</p>\n<p>User experience dominates everything else in today’s marketplace. Among 4.8 billion internet users today, 73% of people prefer user experience over price in their choice of brand. </p>\n<p>It is pretty obvious now that brands should seek new ways to deliver an exceptional customer experience. </p>\n<p>Having spoken about experience, the user interface also crosses the mind. They are two sides of the same coin but cannot be compared with the same weight. Here is my summarized take on both of them. </p>\n<p><strong><em>The user interface is the space where interaction between humans and machines occurs. User experience, on the other hand, encompasses all the aspects of a person’s behavior, attitude, and emotions about using a particular product, system, or service.</em></strong></p>\n<p>No matter where you are on the web, there are various windows open for user interactions. These may be places where users fill their shopping carts, interactive web games, or (most certainly) the website login and registration forms. </p>\n<p>Login is a big deal that decides the entire UX your website is going to deliver. Businesses should try to put as little resistance as possible into their registration process. As with it comes customer identities—the most accurate first-party data beneficial for conversions and customer retention.</p>\n<p>So, what are the best practices that businesses should adopt to create easy-to-sign up registration forms?</p>\n<h2 id=\"the-idea-behind-a-simple-signup-form\" style=\"position:relative;\"><a href=\"#the-idea-behind-a-simple-signup-form\" aria-label=\"the idea behind a simple signup form permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Idea Behind a Simple Signup Form</h2>\n<p>A big mailing list and lead generation are the two primary goals of any business. </p>\n<p>For example, look at <a href=\"https://expandedramblings.com/index.php/tinder-statistics/\">Tinder’s 60 million daily active users</a>. </p>\n<p>There is no magical potion behind their user acquisition practices. They are just a bit more careful in their strategies.</p>\n<p>A crucial step in creating a sign-up form is to spend time understanding the user's reasons for signing up. Before preparing your questions, it’s important to think about the following: </p>\n<ul>\n<li>Why is there a need to re-enter your email id when you just mentioned it?</li>\n<li>Do you really NEED a username? Won’t a combination of email id and password be enough for you to log in?</li>\n<li>If, in the end, you still need to verify your email account, won’t a single space asking for your email id be sufficient?</li>\n<li>Will <a href=\"https://www.loginradius.com/resource/social-login-reconsidered/\">Social Login</a> be a good alternative for your situation? If yes, then which network providers should you include?</li>\n<li>Why make your visitors wait till the end of form submission to know about their mistakes like already registered email-id, username already exists, or the password doesn’t meet the guidelines?</li>\n</ul>\n<p>When you finally have all your answers, let's help you design your registration page. </p>\n<p>First stop. Remember <a href=\"https://bizibl.com/marketing/download/8-second-era-connect-distracted-consumers\">the 8-second rule</a>. Your design will either capture a buyer’s interest or lose them for good within the first eight seconds. </p>\n<p>So, how do you keep pace with consumer demands? The following rules will help. </p>\n<p><strong>Rule #1:</strong> Keep the dimensions of all your form fields big. Not everyone is handy with tabs or uses their mouse to click on each field.</p>\n<p><strong>Rule #2:</strong> Make sure your visitors don't have to delete anything when filling out your text fields, as this would just waste their time.</p>\n<p><strong>Rule #3:</strong> Follow the single-column design for your Signup page, as two columns will create confusion when tabbing.</p>\n<p><strong>Rule #4:</strong> Make your sign-up button visible enough with a clear call to action message.</p>\n<p><strong>Rule #5:</strong> Ask only for information that is needed and relevant to your business. Do not stretch your registration form to a length that frustrates your visitor.</p>\n<p><strong>Rule #6:</strong> Do not confuse your visitors and keep it simple and consistent throughout your entire web interface. Also, make it easy to find where to register.</p>\n<p><strong>Rule #7:</strong> Build a value around registration and let your visitors know the purpose of your signup. </p>\n<p>And last, perform A/B testing on your signup forms. You will surely get some space for improvements.</p>\n<h2 id=\"5-examples-of-high-conversion-sign-up-page\" style=\"position:relative;\"><a href=\"#5-examples-of-high-conversion-sign-up-page\" aria-label=\"5 examples of high conversion sign up page permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5 Examples of High-Conversion Sign Up Page</h2>\n<h3 id=\"1-pinterest\" style=\"position:relative;\"><a href=\"#1-pinterest\" aria-label=\"1 pinterest permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Pinterest</h3>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 46.92307692307692%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"how-ui-ux-affects-registration-pinterest1\"\n        title=\"how-ui-ux-affects-registration-pinterest1\"\n        src=\"/static/e022c2950bc47ea2aab3d63323d47058/212bf/how-ui-ux-affects-registration-pinterest1.jpg\"\n        srcset=\"/static/e022c2950bc47ea2aab3d63323d47058/6aca1/how-ui-ux-affects-registration-pinterest1.jpg 650w,\n/static/e022c2950bc47ea2aab3d63323d47058/212bf/how-ui-ux-affects-registration-pinterest1.jpg 768w,\n/static/e022c2950bc47ea2aab3d63323d47058/cb704/how-ui-ux-affects-registration-pinterest1.jpg 1897w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<p>Image source: <a href=\"https://www.pinterest.com/\">Pinterest</a></p>\n<p><strong>Sign-Up form takeaways</strong></p>\n<ol>\n<li>The signup form is a popup that dims the background to only focus on the form. Great designing strategy indeed! </li>\n<li>No bombarding of social networks. Only Facebook and Google are enough.</li>\n<li>Shows the advantages of registering for an account that is good enough to attract new visitors.</li>\n</ol>\n<h3 id=\"2-lane-crawford\" style=\"position:relative;\"><a href=\"#2-lane-crawford\" aria-label=\"2 lane crawford permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Lane Crawford</h3>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 46.61538461538461%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"how-ui-ux-affects-registration-landcf\"\n        title=\"how-ui-ux-affects-registration-landcf\"\n        src=\"/static/0e9dabd77f16ec59c8077611548650ed/212bf/how-ui-ux-affects-registration-landcf.jpg\"\n        srcset=\"/static/0e9dabd77f16ec59c8077611548650ed/6aca1/how-ui-ux-affects-registration-landcf.jpg 650w,\n/static/0e9dabd77f16ec59c8077611548650ed/212bf/how-ui-ux-affects-registration-landcf.jpg 768w,\n/static/0e9dabd77f16ec59c8077611548650ed/6ca16/how-ui-ux-affects-registration-landcf.jpg 1855w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<p>Image Source: <a href=\"https://secure.lanecrawford.com/account/accountCreation.jsp\">Lane Crawford</a></p>\n<p><strong>Sign-Up form takeaways</strong></p>\n<ol>\n<li>Invites visitors to join its world of style by showcasing the benefits for registered users.</li>\n<li>Dynamic representation of offers that are currently going on the portal.</li>\n</ol>\n<h3 id=\"3-gnc\" style=\"position:relative;\"><a href=\"#3-gnc\" aria-label=\"3 gnc permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. GNC</h3>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 44.61538461538462%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"how-ui-ux-affects-registration-gnc\"\n        title=\"how-ui-ux-affects-registration-gnc\"\n        src=\"/static/bb3a15a64c607a19bced7e5f72c00b94/212bf/how-ui-ux-affects-registration-gnc.jpg\"\n        srcset=\"/static/bb3a15a64c607a19bced7e5f72c00b94/6aca1/how-ui-ux-affects-registration-gnc.jpg 650w,\n/static/bb3a15a64c607a19bced7e5f72c00b94/212bf/how-ui-ux-affects-registration-gnc.jpg 768w,\n/static/bb3a15a64c607a19bced7e5f72c00b94/17460/how-ui-ux-affects-registration-gnc.jpg 1886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<p>Image source: <a href=\"https://www.gnc.com/checkout/index.jsp\">GNC</a></p>\n<p><strong>Sign-Up form takeaways</strong></p>\n<ol>\n<li>A neat and clean sign-up form with no additional fields.</li>\n<li>It has separate sections for login and registration.</li>\n</ol>\n<h3 id=\"4-canva\" style=\"position:relative;\"><a href=\"#4-canva\" aria-label=\"4 canva permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. Canva</h3>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 48%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"how-ui-ux-affects-registration-canva\"\n        title=\"how-ui-ux-affects-registration-canva\"\n        src=\"/static/46a8e5661cdd92c25a03add177d4d119/212bf/how-ui-ux-affects-registration-canva.jpg\"\n        srcset=\"/static/46a8e5661cdd92c25a03add177d4d119/6aca1/how-ui-ux-affects-registration-canva.jpg 650w,\n/static/46a8e5661cdd92c25a03add177d4d119/212bf/how-ui-ux-affects-registration-canva.jpg 768w,\n/static/46a8e5661cdd92c25a03add177d4d119/d8536/how-ui-ux-affects-registration-canva.jpg 1862w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<p>Image source: <a href=\"https://www.canva.com/login\">Canva</a></p>\n<p><strong>Sign-Up form takeaways</strong></p>\n<ol>\n<li>It has a large form field for easy input.</li>\n<li>It has ONLY 2 form fields for a <a href=\"/blog/growth/sign-up-tips-conversion-rate/\">faster signup process</a>.</li>\n<li>It offers an easy one-click signup process with either your Facebook, Google, or Apple account.</li>\n</ol>\n<h3 id=\"5-make-my-trip\" style=\"position:relative;\"><a href=\"#5-make-my-trip\" aria-label=\"5 make my trip permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5. Make My Trip</h3>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 43.99999999999999%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"how-ui-ux-affects-registration-mmt\"\n        title=\"how-ui-ux-affects-registration-mmt\"\n        src=\"/static/f231e4b01cc3840ff8da366fda545f66/212bf/how-ui-ux-affects-registration-mmt.jpg\"\n        srcset=\"/static/f231e4b01cc3840ff8da366fda545f66/6aca1/how-ui-ux-affects-registration-mmt.jpg 650w,\n/static/f231e4b01cc3840ff8da366fda545f66/212bf/how-ui-ux-affects-registration-mmt.jpg 768w,\n/static/f231e4b01cc3840ff8da366fda545f66/d9786/how-ui-ux-affects-registration-mmt.jpg 1852w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<p>Image source: <a href=\"https://www.makemytrip.com/\">MakeMyTrip</a></p>\n<p><strong>Sign-Up form takeaways</strong></p>\n<ol>\n<li>A concise signup form asking only for your phone number.</li>\n<li>It displays a big slider of the latest offers on the registration page itself.</li>\n<li>Let you filter your trip even before you sign up. Amazing!</li>\n</ol>\n<h2 id=\"benefits-of-using-social-login\" style=\"position:relative;\"><a href=\"#benefits-of-using-social-login\" aria-label=\"benefits of using social login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Benefits of Using Social Login</h2>\n<p>So far now, you have seen examples of registration forms of different varieties. The one thing common that you will notice in all of the above examples is Social Login. </p>\n<p>You must have probably used them many times to log on to various websites. They are increasingly common and faster modes of registration. </p>\n<p>In fact, according to <a href=\"https://www.loginradius.com/resource/digital-identity-trends-2020/\">Consumer Digital Identity Trend Report 2020</a>, 70.69% of 18-25 year-olds prefer social login.</p>\n<p>Well, no surprise there! </p>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 45.230769230769226%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"how-ui-ux-affects-registration-lr\"\n        title=\"how-ui-ux-affects-registration-lr\"\n        src=\"/static/5cf13c9fb5c6180afc65458fe0c2ca12/212bf/how-ui-ux-affects-registration-lr.jpg\"\n        srcset=\"/static/5cf13c9fb5c6180afc65458fe0c2ca12/6aca1/how-ui-ux-affects-registration-lr.jpg 650w,\n/static/5cf13c9fb5c6180afc65458fe0c2ca12/212bf/how-ui-ux-affects-registration-lr.jpg 768w,\n/static/5cf13c9fb5c6180afc65458fe0c2ca12/c85d4/how-ui-ux-affects-registration-lr.jpg 1888w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<p>Image source: <a href=\"https://accounts.loginradius.com/auth.aspx?plan=developer\">LoginRadius</a></p>\n<p>But should you be using them for your own business? Read on the following <a href=\"https://www.loginradius.com/blog/identity/2021/02/social-login-infographic/\">advantages of social login</a> to decide whether you should consider them an alternative to the traditional registration process. </p>\n<ul>\n<li><strong>Faster registration process:</strong> Social login is extremely useful as it cuts down the lengthy and frustrating registration process to just one click.</li>\n<li><strong>More conversions:</strong> Users logged in via social networks are more likely to make a purchase than those who don’t use social login.</li>\n<li><strong>No more password fatigue:</strong> Obviously, memorizing your multiple credentials is a big problem, but social login makes it easy. </li>\n<li><strong>Multiple identities:</strong> Visitors can log on to your website with various social identities that are for sure an excellent opportunity for businesses to control their online identity.</li>\n<li><strong>Huge amount of visitor data:</strong> With social login, you get instant demographic and psychographic data about your visitors that further lead you towards better segmentation, personalization, and goal-targeted offers.</li>\n<li><strong>Less failed logins:</strong> When there is no need to memorize usernames and passwords, naturally, there will be no more failed logins. </li>\n</ul>\n<p>But what about the downside?</p>\n<h2 id=\"drawbacks-of-social-login\" style=\"position:relative;\"><a href=\"#drawbacks-of-social-login\" aria-label=\"drawbacks of social login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Drawbacks of Social Login</h2>\n<p>When people find so many options in front of them, they are most likely to do one of the following:</p>\n<ul>\n<li>Sometimes consumers forget which service they used to sign up, and then they hesitate to log in and leave the website.</li>\n<li>At times, people choose the wrong provider to sign in, leading to creating a second account. Unfortunately, there is no accurate way to determine whether a Twitter or Facebook profile belongs to the same person.</li>\n</ul>\n<p>Many companies overlook the crucial factors to consider when integrating social login into their website. Some precautions to take include:</p>\n<h2 id=\"best-practices-for-integrating-social-login\" style=\"position:relative;\"><a href=\"#best-practices-for-integrating-social-login\" aria-label=\"best practices for integrating social login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Best Practices for Integrating Social Login</h2>\n<p><strong>Tip #1:</strong> Do not clutter your website with too many network providers just because it is a popular feature on the block. Add only those which are relevant to you. It is okay if you have only two providers on your login screen.</p>\n<p><strong>Tip #2:</strong> Find where most of your targeted audience floats. Look into every social media channel and find out which will work best for your business while keeping your product and service in mind.</p>\n<p><strong>Tip #3:</strong> Ask for the correct data from consumers and also explain why you want them. Apart from some basic information that a social network provider allows you to retrieve, access to all the other information should be permission-based. ** **</p>\n<p><strong>Tip #4:</strong> Give your visitors a notion of what they can get in exchange for their social credentials.  Just tickle their interests and give them a feeling that they are missing out on something really big.</p>\n<h2 id=\"a-few-recent-stats-on-social-login-preferences\" style=\"position:relative;\"><a href=\"#a-few-recent-stats-on-social-login-preferences\" aria-label=\"a few recent stats on social login preferences permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>A Few Recent Stats on Social Login Preferences</h2>\n<ol>\n<li><strong>70.69%</strong> of 18-25 year-olds prefer social login compared to 16.76% of over 50s.</li>\n</ol>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 60.61538461538461%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"how-ui-ux-affects-registration-1\"\n        title=\"how-ui-ux-affects-registration-1\"\n        src=\"/static/2239eebfb05318b0e018605e29b47133/e5715/how-ui-ux-affects-registration-1.png\"\n        srcset=\"/static/2239eebfb05318b0e018605e29b47133/a6d36/how-ui-ux-affects-registration-1.png 650w,\n/static/2239eebfb05318b0e018605e29b47133/e5715/how-ui-ux-affects-registration-1.png 768w,\n/static/2239eebfb05318b0e018605e29b47133/d0143/how-ui-ux-affects-registration-1.png 1025w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<ol start=\"2\">\n<li><strong>38.69%</strong> of females prefer social login compared to 48.55% males.</li>\n</ol>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 60.61538461538461%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"how-ui-ux-affects-registration-2\"\n        title=\"how-ui-ux-affects-registration-2\"\n        src=\"/static/f5a9a43fbf11be7946ea398c0f73dede/e5715/how-ui-ux-affects-registration-2.png\"\n        srcset=\"/static/f5a9a43fbf11be7946ea398c0f73dede/a6d36/how-ui-ux-affects-registration-2.png 650w,\n/static/f5a9a43fbf11be7946ea398c0f73dede/e5715/how-ui-ux-affects-registration-2.png 768w,\n/static/f5a9a43fbf11be7946ea398c0f73dede/d0143/how-ui-ux-affects-registration-2.png 1025w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<ol start=\"3\">\n<li>In <strong>North America</strong>, Facebook and Google are the most popular social networks preferred by 40.23% and 38.04% of consumers, respectively. </li>\n</ol>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 60.61538461538461%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"how-ui-ux-affects-registration-3\"\n        title=\"how-ui-ux-affects-registration-3\"\n        src=\"/static/f1b6cd102668d8c1c772f741b1c9185c/e5715/how-ui-ux-affects-registration-3.png\"\n        srcset=\"/static/f1b6cd102668d8c1c772f741b1c9185c/a6d36/how-ui-ux-affects-registration-3.png 650w,\n/static/f1b6cd102668d8c1c772f741b1c9185c/e5715/how-ui-ux-affects-registration-3.png 768w,\n/static/f1b6cd102668d8c1c772f741b1c9185c/d0143/how-ui-ux-affects-registration-3.png 1025w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<ol start=\"4\">\n<li>In <strong>Europe</strong>, a similar trend is witnessed. Facebook is preferred by 36.12% of consumers, and Google is preferred by 34.89%.</li>\n</ol>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 60.61538461538461%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"how-ui-ux-affects-registration-4\"\n        title=\"how-ui-ux-affects-registration-4\"\n        src=\"/static/ee23d241f273041968df154eab84b42b/e5715/how-ui-ux-affects-registration-4.png\"\n        srcset=\"/static/ee23d241f273041968df154eab84b42b/a6d36/how-ui-ux-affects-registration-4.png 650w,\n/static/ee23d241f273041968df154eab84b42b/e5715/how-ui-ux-affects-registration-4.png 768w,\n/static/ee23d241f273041968df154eab84b42b/d0143/how-ui-ux-affects-registration-4.png 1025w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<ol start=\"5\">\n<li><strong>Facebook</strong> is still preferred by 51.72% of consumers in the APAC region, and Google is preferred by 26.033%.</li>\n</ol>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 60.61538461538461%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"how-ui-ux-affects-registration-5\"\n        title=\"how-ui-ux-affects-registration-5\"\n        src=\"/static/1415f9d6d83c31ae6f114520cdf9476d/e5715/how-ui-ux-affects-registration-5.png\"\n        srcset=\"/static/1415f9d6d83c31ae6f114520cdf9476d/a6d36/how-ui-ux-affects-registration-5.png 650w,\n/static/1415f9d6d83c31ae6f114520cdf9476d/e5715/how-ui-ux-affects-registration-5.png 768w,\n/static/1415f9d6d83c31ae6f114520cdf9476d/d0143/how-ui-ux-affects-registration-5.png 1025w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<p>So, get cracking! Obviously, you do not want to lose out on your potential customers. Enjoy the endless benefits of Social Login with the <a href=\"https://www.loginradius.com/social-login/\">LoginRadius unified social API</a>. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"April 16, 2021","updated_date":null,"description":"Login is a big deal that decides the entire UX your website is going to deliver. Businesses should try to put as little resistance as possible into their registration process. As with it comes customer identities—the most accurate first-party data beneficial for conversions and customer retention.","title":"A Detailed Guide on How UX/UI Affects Registration","tags":["other"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/e9bb5ded11eda94dff70dca689c1f1a8/14b42/how-ui-ux-affects-registration-cover.jpg","srcSet":"/static/e9bb5ded11eda94dff70dca689c1f1a8/f836f/how-ui-ux-affects-registration-cover.jpg 200w,\n/static/e9bb5ded11eda94dff70dca689c1f1a8/2244e/how-ui-ux-affects-registration-cover.jpg 400w,\n/static/e9bb5ded11eda94dff70dca689c1f1a8/14b42/how-ui-ux-affects-registration-cover.jpg 800w,\n/static/e9bb5ded11eda94dff70dca689c1f1a8/16310/how-ui-ux-affects-registration-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"In February 2019, some 617 million online account details were stolen from 16 hacked websites and displayed for sale on the dark web. In…","fields":{"slug":"/identity/what-is-salt/"},"html":"<p>In February 2019, some <a href=\"https://www.theregister.com/2019/02/11/620_million_hacked_accounts_dark_web/\">617 million online account</a> details were stolen from 16 hacked websites and displayed for sale on the dark web. In April 2019, nearly <a href=\"https://www.upguard.com/breaches/facebook-user-data-leak\">540 million records</a> from third-party Facebook data were exposed. These are some of the most well-known data breaches that have occurred recently. Let us understand what causes such breaches and how we can protect our data from these.</p>\n<h2 id=\"what-is-a-salt\" style=\"position:relative;\"><a href=\"#what-is-a-salt\" aria-label=\"what is a salt permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is a Salt?</h2>\n<p>Salting hashes sounds like something that comes out of a recipe book. However, in cryptography, salt plays a significant role in the breach of data. While creating applications, security is usually not the biggest priority. While data leaks can sometimes happen, hash salting generators only come to mind when there is a major invasion of privacy that affects the majority of the consumers’ applications. </p>\n<p>Processes like user password hashing and salting are quite common in applications. They are indispensable for the <a href=\"https://www.loginradius.com/blog/identity/2020/12/data-security-best-practices/\">protection of data</a> and building long-lasting consumer trust and loyalty. But before we embark on how salting is useful to boost security, let us understand what salting is and how it works. </p>\n<h2 id=\"what-is-salting\" style=\"position:relative;\"><a href=\"#what-is-salting\" aria-label=\"what is salting permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Salting?</h2>\n<p>Salting refers to adding random data to a hash function to obtain a unique output which refers to the hash. Even when the same input is used, it is possible to obtain different and unique hashes. These hashes aim to strengthen security, protect against dictionary attacks, brute-force attacks, and several others. </p>\n<p>Most commonly, salting is used in common passwords to strengthen them. So the next question is, what is salting when it comes to passwords? Often when we talk about passwords, we use terms like hashed and salted. This means there is an addition of random strings of characters (salting) to the password that is unique and known only to that site. Normally, this Salt is placed before the password and prevents people from figuring out even the simplest passwords like ‘123456’ or ‘password’. </p>\n<p>If a password has been hashed and salted, it is difficult for you to crack the passwords. Even if it is one of the most commonly used passwords, it takes several tries to break down the hashing and reveal the password. </p>\n<h2 id=\"how-can-we-effectively-utilize-hashing-using-salt\" style=\"position:relative;\"><a href=\"#how-can-we-effectively-utilize-hashing-using-salt\" aria-label=\"how can we effectively utilize hashing using salt permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How Can We Effectively Utilize Hashing Using Salt?</h2>\n<p>Whenever you are setting or resetting your password, the aim is to make it as unique as possible so that it cannot be easily guessed and subsequently hacked. This is the main aim of salts. They improve the uniqueness quotient of your password on the particular site you are accessing and add an extra security layer to the user password so that your data is not breached easily. </p>\n<p>So how can we use salts to increase the efficiency of hashing?</p>\n<ul>\n<li><strong>Uniqueness</strong></li>\n</ul>\n<p>The first step is to make your Salt as unique as possible. Make it as different as you can, using characters which one would never commonly pick. For example, if you use ten different salts, you are increasing the security of the hashed password by a factor of ten. </p>\n<p>Furthermore, when the salted password is stored separately, using rainbow tables, it makes it difficult for the attacker to determine the password. The best method to <a href=\"https://www.loginradius.com/blog/identity/2019/12/digital-privacy-best-practices/\">ensure privacy protection</a> is to use a unique salt each time the same user generates or changes their password. </p>\n<ul>\n<li><strong>Length of the salt</strong></li>\n</ul>\n<p> The length of the salt is as important as its quality or uniqueness. Very short salts are easier to attack and breach, thereby compromising your password. Ideally, the length of Salt should be as long as the output of the hash. For example, if the hash output is 32 bytes, the salt length should be at least 32 bytes, if not more. This step is an addition to passwords with specialized characters. </p>\n<ul>\n<li><strong>Predictability</strong> </li>\n</ul>\n<p>Usernames must never be used as salt values. They are not only predictable but are also heavily overused by the user across several sites. This reduces their security. Since these usernames such as ‘admin’ and ‘root’ are very commonly looked up as well, it is easy to crack the hashes and cause a breach of privacy.</p>\n<ul>\n<li><strong>Salt value generators</strong></li>\n</ul>\n<p>The best way to ensure that your salted password hashing is secure is by using a cryptographically secure pseudo-random password generator to generate the salt values for you. As the name suggests, these are random, unpredictable, and reliable in terms of security and privacy.</p>\n<ul>\n<li><strong>Addition of a secret key</strong></li>\n</ul>\n<p>A public key is vulnerable to attacks. The ‘secret’ to securing and validating your password is by adding a secret key. When this private key is added, it allows the password to be validated. The key must also be stored externally in a separate server. This makes it difficult for the hacker to attack the data as he has to first access the internal system and then breach through the external server as well. </p>\n<ul>\n<li><strong>Salt reuse</strong></li>\n</ul>\n<p>A common mistake when they are salting their password is reusing a salt they may have used previously. You may think that using the salt only once hardly takes away its uniqueness, but in reality, even one use of a salt depreciates its value. Reusing it can make it much easier for attackers to breach through both internal and external systems. Therefore, it is recommended to rely on a password salt generator each time. </p>\n<ul>\n<li><strong>Using extremely different combinations</strong></li>\n</ul>\n<p>The more unique the combination of the hash, the more secure it is, but the combinations cannot be extremely strange. Combining random characters in the hopes that the <a href=\"https://www.loginradius.com/blog/identity/2021/01/how-to-choose-a-secure-password/\">password will become more secure</a> can actually backfire sometimes. </p>\n<p>It creates interoperability problems and reduces password strength. Never attempt to create crypto hashes and salts on your own. Always use standard designs that have been created by experts to avoid compromising your safety. </p>\n<ul>\n<li><strong>Kerckhoff’s Principle</strong> </li>\n</ul>\n<p>To attack a hash, the hacker has to know the algorithm. However, according to Kerckhoff’s Principle, the hacker has access to the source code with which he can easily reverse engineer the algorithm. This access is only possible in free and open-source software. </p>\n<p>This is why your hash and salt must come from an external, closed source and server so that it is not easy to locate its origin and hack it. The more secure your link is, the more difficult it is to source the original Salt and hash.</p>\n<h2 id=\"why-use-loginradius-to-add-a-password-salt\" style=\"position:relative;\"><a href=\"#why-use-loginradius-to-add-a-password-salt\" aria-label=\"why use loginradius to add a password salt permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why Use LoginRadius to Add a Password Salt?</h2>\n<p>Most businesses are not well-versed in the language of password salts and hashes and have to rely on experts for their help. LoginRadius offers a solution to manage passwords for strong authentication.</p>\n<p><a href=\"https://www.loginradius.com/\">The CIAM platform</a> offers a comprehensive set of services for the protection of data, including password hashing, salting, password compliance check, password peppering and BYOK (Bring your own key), and data encryption. </p>\n<p>LoginRadius has also launched a unique password policy that provides additional features such as password complexity, profile password prevention, password expiration, and password history. </p>\n<p><a href=\"https://www.loginradius.com/resource/password-policy-datasheet\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"password-policy\"\n        title=\"password-policy\"\n        src=\"/static/4869119f192e8d3c85c01a555126a7c6/e5715/password-policy.png\"\n        srcset=\"/static/4869119f192e8d3c85c01a555126a7c6/a6d36/password-policy.png 650w,\n/static/4869119f192e8d3c85c01a555126a7c6/e5715/password-policy.png 768w,\n/static/4869119f192e8d3c85c01a555126a7c6/63ff0/password-policy.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<p>This policy makes LoginRadius an excellent choice for password protection among businesses and consumers alike. </p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>Protecting your data, whether you represent a company or simply for your personal accounts, is essential. Hashing and salting of passwords and cryptographic hash functions are the foolproof methods for this purpose. With salts, you can rest assured that your passwords and data are in good hands. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"April 16, 2021","updated_date":null,"description":"Ensuring that your passwords and data are safe is a top priority. Hashing and salting of passwords and cryptographic hash functions ensure the highest level of protection. By adding salt to your password, you can effectively thwart even the strongest password attacks.","title":"What Is a Salt and How Does It Boost Security?","tags":["security"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/63cf2bb82c295d4146d34967841d3123/14b42/what-is-salt-cover.jpg","srcSet":"/static/63cf2bb82c295d4146d34967841d3123/f836f/what-is-salt-cover.jpg 200w,\n/static/63cf2bb82c295d4146d34967841d3123/2244e/what-is-salt-cover.jpg 400w,\n/static/63cf2bb82c295d4146d34967841d3123/14b42/what-is-salt-cover.jpg 800w,\n/static/63cf2bb82c295d4146d34967841d3123/16310/what-is-salt-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}},{"node":{"excerpt":"B2B is one of the most common marketing strategies. It involves devising a digital marketing campaign that is geared to attracting other…","fields":{"slug":"/growth/top-5-marketing-strategies-to-power-up-your-business/"},"html":"<p>B2B is one of the most common <strong><a href=\"https://www.loginradius.com/blog/fuel/2021/03/which-marketing-strategy-is-best-for-you/\">marketing strategies</a></strong>. It involves devising a digital marketing campaign that is geared to attracting other businesses rather than individual consumers. One of the major reasons why businesses choose B2B over B2C is the sale volume. Individual consumers usually buy only one or two of any product the business sells. However, when you market to another business, they are more likely to bulk order, thereby ensuring you sell more units and generate a greater profit.</p>\n<p>It is commonly known that a business cannot use the same basic marketing tricks for B2B as they use for B2C. B2B consumers usually research only a few sites or products before they make a decision. This difference in time can be an important factor in whether your product is selected or not. Businesses should also ensure data security best practices to increase the consumer’s trust.</p>\n<p>Most businesses choose to partner with a marketing agency specializing in <strong><a href=\"https://www.loginradius.com/blog/fuel/2021/03/b2b-lead-generation-for-2021/\">B2B marketing</a></strong> to attract the right clients. These agencies are specialists in creating optimized content strategies that will send an attractive message to other companies. Experts in this field understand how minute details can make or break a decision, and for any business to succeed in this competitive market, they have to do the same.</p>\n<h2 id=\"how-to-fuel-your-business-growth---5-marketing-strategies\" style=\"position:relative;\"><a href=\"#how-to-fuel-your-business-growth---5-marketing-strategies\" aria-label=\"how to fuel your business growth   5 marketing strategies permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How to Fuel Your Business Growth? - 5 Marketing Strategies</h2>\n<p>To increase brand awareness and improve your business’s brand presence, you must never compromise on marketing strategies. While there are various marketing strategies, here are five that will not cost you too much money and will still be effective.</p>\n<h3 id=\"1-content-optimization-for-b2b\" style=\"position:relative;\"><a href=\"#1-content-optimization-for-b2b\" aria-label=\"1 content optimization for b2b permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Content Optimization for B2B.</h3>\n<p>It is common knowledge to research your audience before you plan your campaign. However, it is also important to create content related to your audience.</p>\n<p>Social Media Marketing is not different from an ocean. More than <a href=\"https://www.omnicoreagency.com/instagram-statistics/\">995 photos</a> are uploaded on Instagram every minute, giving users a wide variety to choose from. Your business should have targeted content and data security best practices that will capture your audience’s attention within seconds for your business to stand out.</p>\n<p>Using SEO to optimize your content is one of the best ways to ensure your consumers find your business whenever they search for products and services in the sector.</p>\n<p>However, while you’re creating content, it is crucial to create relevant content for your business. For example, your business specializes in providing <strong><a href=\"https://www.loginradius.com/resource/digital-trade-zone-threats-cybersecurity-whitepaper\">digital security</a></strong>, creating content that will inform users or other businesses what they lack in data security best practices? This content should ideally be crisp and colorful to keep your audience engaged.</p>\n<h3 id=\"2-claim-your-business\" style=\"position:relative;\"><a href=\"#2-claim-your-business\" aria-label=\"2 claim your business permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Claim your business.</h3>\n<p>All businesses get online reviews – whether it is on the business’s official website, on forums like Reddit, or Google Reviews. This strategy involves several steps to improve brand presence. First, you have to list your business on Google and verify all the information regarding your business. This practice will ensure that consumers get accurate information when they search for you.</p>\n<p>The second step involves Online Reputation Management (ORM). Once you have listed and verified all information regarding your business, you should improve your brand presence and employ data security best practices. One of the best tricks is to know what is said about your business, and you can only do that by researching your business multiple times a week, answering queries, and replying to reviews.</p>\n<h3 id=\"3-lead-nurturing\" style=\"position:relative;\"><a href=\"#3-lead-nurturing\" aria-label=\"3 lead nurturing permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. Lead Nurturing.</h3>\n<p>This sales and leads strategy involves reinforcing a relationship with potential buyers at every stage of the process and informing the client about your data security best practices. This involves a business answering every query or addressing every problem the consumer has instantly instead of asking them to generate a ticket. This strategy can easily shorten your sales cycles and increase your engagement.</p>\n<p>This strategy can be brought down into three steps that form the basis of your relationship with your client—awareness, consideration, and decision.</p>\n<p>Only when you’ve reached your relationship’s decision stage can you start sending your direct client information and sales pitch.</p>\n<p>Because this strategy involves creating relationships with clients and using data security best practices, there is no way you can either speed up the reaction or stop being in touch with them. This strategy aims to create a long-term relationship with your clients so that they will look to you for solutions, services, and products.</p>\n<p>However, you should keep data security best practices in mind while looking for leads or communicating with your consumers; by call or by messages.</p>\n<h3 id=\"4-optimize-your-website\" style=\"position:relative;\"><a href=\"#4-optimize-your-website\" aria-label=\"4 optimize your website permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. Optimize your website.</h3>\n<p>A website is your business’s online presence that will dictate whether your business reaches its marketing goal or not. The landing page is one of the most crucial pages, and any company or individual that opens it will use the design and content on this page to create an ‘image in your mind.’</p>\n<p>Most businesses don’t know how to set marketing goals, but the answer is simple. Focus entirely on your audience and how you can reach them while making use of the best data security best practices.</p>\n<p>Whenever you set your <strong>B2B Marketing plans</strong> and goals, you should first ensure that your landing page is optimized for the campaign. Several people often ignore the impact of good web graphics and data security best practices. For your landing page to become popular with your consumers, you should ensure that it conveys all the information regarding the service while also encouraging them to take action while informing them about the data security best practices you employ.</p>\n<h3 id=\"5-use-good-security-practices\" style=\"position:relative;\"><a href=\"#5-use-good-security-practices\" aria-label=\"5 use good security practices permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5. Use good security practices.</h3>\n<p>If the business makes the consumer feel like their data is being misused, they are sure to turn away. About <a href=\"https://securitybrief.com.au/story/survey-70-customers-would-leave-business-after-breach\">70% of consumers</a> would stop doing business with a company that has faced a security breach.</p>\n<p>Data security best practices is a strategy that should ideally be from the very beginning of your business setup. They include using multi-factor authentication for user accounts, biometric verification, and KYC verification during user onboarding.</p>\n<p>These three practices can help gain your client’s trust and help build a long-term relationship with your clients. Additionally, this level of security will easily ensure your consumers promote you using word-of-mouth.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>Marketing strategies are dynamic, and you should never grow comfortable in a single marketing strategy. While this can help create a <strong><a href=\"https://www.loginradius.com/blog/fuel/2021/04/does-your-website-imagery-reflect-your-brand-identity/\">brand identity</a></strong>, consumers can quickly grow bored if they see the same content. This means, while you promise them data security best practices, you should also ensure to change and adapt your marketing strategies as the market grows. Digital Marketing evolves faster than any business can expect. The best way to ensure you’re on par with your competition is to keep track of all the trends, the data, the various data security best practices, and your campaign’s performance.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-Consultation\"\n        title=\"book-a-demo-Consultation\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"April 15, 2021","updated_date":null,"description":"If you want to keep your consumers engaged, you need to avoid using the same marketing strategies over and over. This can bore your audience and cause them to forget about you. Your marketing efforts should be dynamic, which means one strategy won’t cut it for very long; that’s why you should keep reevaluating your strategies as the market grows.","title":"Top 5 Marketing Strategies to Power-up Your Business","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7699115044247788,"src":"/static/f7cb135d01f7c7f072fa565e7f612606/14b42/top-5-marketing-strategy.jpg","srcSet":"/static/f7cb135d01f7c7f072fa565e7f612606/f836f/top-5-marketing-strategy.jpg 200w,\n/static/f7cb135d01f7c7f072fa565e7f612606/2244e/top-5-marketing-strategy.jpg 400w,\n/static/f7cb135d01f7c7f072fa565e7f612606/14b42/top-5-marketing-strategy.jpg 800w,\n/static/f7cb135d01f7c7f072fa565e7f612606/47498/top-5-marketing-strategy.jpg 1200w,\n/static/f7cb135d01f7c7f072fa565e7f612606/0e329/top-5-marketing-strategy.jpg 1600w,\n/static/f7cb135d01f7c7f072fa565e7f612606/d8255/top-5-marketing-strategy.jpg 1920w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Deependra Singh","github":null,"avatar":null}}}},{"node":{"excerpt":"Login Using Microsoft Account Overview Consumers can use their Microsoft account credentials to log in to your website. With each login, you…","fields":{"slug":"/identity/login-using-microsoft-account/"},"html":"<h1 id=\"login-using-microsoft-account\" style=\"position:relative;\"><a href=\"#login-using-microsoft-account\" aria-label=\"login using microsoft account permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Login Using Microsoft Account</h1>\n<h2 id=\"overview\" style=\"position:relative;\"><a href=\"#overview\" aria-label=\"overview permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Overview</h2>\n<p>Consumers can use their Microsoft account credentials to log in to your website. With each login, you automatically sync user profile data, ensuring that any updates to social profiles are automatically modified in your database. This method of login streamlines the sign-in and registration processes, offering a convenient alternative to create accounts wherever needed.</p>\n<h2 id=\"why-should-businesses-use-login-with-microsoft-account\" style=\"position:relative;\"><a href=\"#why-should-businesses-use-login-with-microsoft-account\" aria-label=\"why should businesses use login with microsoft account permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why Should Businesses Use Login with Microsoft Account</h2>\n<p>By providing the social login with Microsoft on your site, your consumers and visitors can experience a better UX/UI. Almost everyone is perpetually logged in on their social accounts, especially to their Microsoft sites, and apps (ecommerce or otherwise) would do great to provide social login.</p>\n<p>The following are the benefits of Microsoft Social Login:</p>\n<ol>\n<li>Easy and hassle-free registration for consumers who have a Microsoft account as it skips the filling of lengthy forms.</li>\n<li>Increase the chances of converting the leads to Consumers and <a href=\"/blog/growth/sign-up-tips-conversion-rate/\">speed up the business/sale</a> by doing #1.</li>\n<li>Users can also login without remembering their user ID and Password.</li>\n<li>Data collection of visitors and consumers can be automated to build profiles and personas.</li>\n<li>Personalize the site for visitors and run future promotions using info gathered by doing automation.</li>\n<li>Trust can be created by showing visitors and consumers reviews of your product written by their friends/family on the social network they use to log in.</li>\n<li>Increase your reach, generate brand awareness, and build communities by harnessing social platforms.</li>\n<li>Also, you can run the loyalty and referral programs with social invites.</li>\n</ol>\n<h2 id=\"prerequisites\" style=\"position:relative;\"><a href=\"#prerequisites\" aria-label=\"prerequisites permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Prerequisites</h2>\n<p>Before you begin you should have an email address, Skype ID or phone number and a password to sign in via Microsoft social provider. The email address which you use for your Microsoft account, can be from Outlook.com, Hotmail.com, Gmail, Yahoo or other providers. If you don’t have one, <a href=\"https://account.microsoft.com/account\">create one now</a>.</p>\n<h2 id=\"steps-to-implement\" style=\"position:relative;\"><a href=\"#steps-to-implement\" aria-label=\"steps to implement permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Steps to implement</h2>\n<p>First you need to configure an app on Microsoft. While doing this, Microsoft will generate an Application (client) ID and a Client Secret for your application; make note of these as you will need to provide these credentials while setting up your app.</p>\n<ul>\n<li>To implement the social login via the UI, you need to configure the Social Provider. <a href=\"https://www.loginradius.com/docs/authentication/quick-start/social-login/#partconfiguration1\">Click here</a> for more information .</li>\n<li>If you want to implement the Social Login via the JS interface, <a href=\"https://www.loginradius.com/docs/authentication/quick-start/social-login/#partdeployment4\">this URL</a> will help you:</li>\n</ul>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>In this article, we talked about applying <a href=\"https://www.loginradius.com/blog/identity/2021/02/social-login-infographic/\">Social login</a> using a Microsoft account and how it will enhance businesses. This feature removes the user's mental load to remember each password created on different websites. However, before implementing any functionality on your website, analyze and consider the pros and cons from every possible angle.  </p>\n<p>Cheers!</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"April 15, 2021","updated_date":null,"description":"We have discussed how to use social login with a Microsoft account in this article and how it can benefit companies. This method of login streamlines the sign-in and registration processes, offering a convenient alternative to create accounts wherever needed. Moreover, it relieves the user of the mental burden of remembering multiple passwords created on various websites.","title":"Login Using Microsoft Account","tags":["authentication"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":2.1739130434782608,"src":"/static/d0e6b2ccfd8563030ec553c7d7803a5c/ee604/login-using-microsoft-account.png","srcSet":"/static/d0e6b2ccfd8563030ec553c7d7803a5c/69585/login-using-microsoft-account.png 200w,\n/static/d0e6b2ccfd8563030ec553c7d7803a5c/497c6/login-using-microsoft-account.png 400w,\n/static/d0e6b2ccfd8563030ec553c7d7803a5c/ee604/login-using-microsoft-account.png 800w,\n/static/d0e6b2ccfd8563030ec553c7d7803a5c/f3583/login-using-microsoft-account.png 1200w,\n/static/d0e6b2ccfd8563030ec553c7d7803a5c/a4fbc/login-using-microsoft-account.png 1213w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Vaibhav Jain","github":null,"avatar":null}}}}]},"markdownRemark":{"excerpt":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards…","fields":{"slug":"/identity/developer-first-identity-provider-loginradius/"},"html":"<p>Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.</p>\n<p>We’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the <a href=\"https://www.loginradius.com/\">LoginRadius website</a>—to be faster, more intuitive, and developer-first in every way.</p>\n<p>The goal? Having them spend less time searching and more time building.</p>\n<h2 id=\"whats-new-and-improved-on-the-loginradius-website\" style=\"position:relative;\"><a href=\"#whats-new-and-improved-on-the-loginradius-website\" aria-label=\"whats new and improved on the loginradius website permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What’s New and Improved on the LoginRadius Website?</h2>\n<p>LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.</p>\n<p>Here’s a closer look at what’s new and why it’s important:</p>\n<h3 id=\"a-developer-friendly-dark-theme\" style=\"position:relative;\"><a href=\"#a-developer-friendly-dark-theme\" aria-label=\"a developer friendly dark theme permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>A Developer-Friendly Dark Theme</h3>\n<p><img src=\"/f46881583c7518a93bb24e94c32320de/a-developer-friendly-dark-theme.webp\" alt=\"This image shows how LoginRadius offers several authentication methods like traditional login, social login, passwordless login, passkeys and more in a dark mode.\">    </p>\n<p>Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.</p>\n<p>The new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.</p>\n<p>So, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.</p>\n<h3 id=\"clear-categorization-for-loginradius-capabilities\" style=\"position:relative;\"><a href=\"#clear-categorization-for-loginradius-capabilities\" aria-label=\"clear categorization for loginradius capabilities permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Clear Categorization for LoginRadius Capabilities</h3>\n<p><img src=\"/e5358b82be414940f3fb146013845933/capabilities.webp\" alt=\"This image shows a breakdown of all the LoginRadius CIAM capabilities, including authentication, security, UX, scalability and multi-brand management.\"></p>\n<p>We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:</p>\n<ul>\n<li>Authentication: Easily understand <a href=\"https://www.loginradius.com/blog/identity/authentication-option-for-your-product/\">how to choose the right login method</a>, from traditional passwords and OTPs to social login, federated SSO, and passkeys with few lines of code.</li>\n<li>Security: Implement no-code security features like bot detection, IP throttling, breached password alerts, DDoS protection, and adaptive MFA to safeguard user accounts.</li>\n<li>User Experience: Leverage AI builder, hosted pages, and drag-and-drop workflows to create smooth, branded sign-up and login experiences.</li>\n<li>High Performance &#x26; Scalability: Confidently scale with sub-100ms API response times, 100% uptime, 240K+ RPS, and 28+ global data center regions.</li>\n<li>Multi-Brand Management: Efficiently manage multiple identity apps, choosing isolated or shared data stores based on your brand’s unique needs.</li>\n</ul>\n<p>This structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.</p>\n<h3 id=\"developer-first-navigation\" style=\"position:relative;\"><a href=\"#developer-first-navigation\" aria-label=\"developer first navigation permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Developer-First Navigation</h3>\n<p><img src=\"/a8c155c2b6faf3d5f4b4de4e2b14d763/developers-menu.webp\" alt=\"This image shows the LoginRadius menu bar, highlighting the developer dropdown.\">   </p>\n<p>We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.</p>\n<p>The new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.</p>\n<h3 id=\"quick-understanding-of-integration-benefits\" style=\"position:relative;\"><a href=\"#quick-understanding-of-integration-benefits\" aria-label=\"quick understanding of integration benefits permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Quick Understanding of Integration Benefits</h3>\n<p><img src=\"/b2f9a964a2da0ea83e2f8596b833bba7/we-support-your-tech-stack.webp\" alt=\"This image shows a list of popular programming languages and frameworks offered by LoginRadius.\"></p>\n<p>Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.</p>\n<p>Our platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.</p>\n<h2 id=\"over-to-you-now\" style=\"position:relative;\"><a href=\"#over-to-you-now\" aria-label=\"over to you now permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Over to You Now!</h2>\n<p>Check out our <a href=\"https://www.loginradius.com/\">revamped LoginRadius website</a> and see how the improved experience makes it easier to build, scale, and secure your applications.</p>\n<p>Do not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!</p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"February 21, 2025","updated_date":null,"description":"LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve redesigned our website interface, making navigation more intuitive and reassuring that essential resources are easily accessible.","title":"Revamped & Ready: Introducing the New Developer-First LoginRadius Website","tags":["Developer tools","API","Identity Management","User Authentication"],"pinned":true,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7857142857142858,"src":"/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp","srcSet":"/static/80b4e4fbe176a10a327d273504607f32/61e93/hero-section.webp 200w,\n/static/80b4e4fbe176a10a327d273504607f32/1f5c5/hero-section.webp 400w,\n/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp 800w,\n/static/80b4e4fbe176a10a327d273504607f32/99238/hero-section.webp 1200w,\n/static/80b4e4fbe176a10a327d273504607f32/7c22d/hero-section.webp 1600w,\n/static/80b4e4fbe176a10a327d273504607f32/1258b/hero-section.webp 2732w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},"pageContext":{"limit":6,"skip":510,"currentPage":86,"type":"///","numPages":161,"pinned":"ee8a4479-3471-53b1-bf62-d0d8dc3faaeb"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}