{"componentChunkName":"component---src-templates-blog-list-template-js","path":"/88","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"excerpt":"With the availability of internet payment options for all types of expenses, ensuring consumer's data security has become the foremost…","fields":{"slug":"/identity/account-security-consumers/"},"html":"

With the availability of internet payment options for all types of expenses, ensuring consumer's data security has become the foremost concern of all businesses – e-commerce and otherwise. Global companies spend approximately $3.86 million in data breaches due to inadequate account security. This is only expected to increase as hackers find new methods to make data vulnerable. By 2025, cybersecurity is expected to cost the world $10.5 trillion annually.

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Despite how well a business's security measures might be planned and executed, it is impossible to make their data immune from breaching. Companies will have to constantly upgrade their security and verification systems to ensure maximum account security for their consumers. This awareness can easily be found in various companies worldwide that currently spend millions of dollars annually to ensure their consumers’ security.

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This increasing concern for security and upgrades makes it important for all businesses to know how to protect consumer privacy. It has brought forth various data security trends that will largely impact digital security in the future.

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Any company concerned about their account security will have to stay on top of the current security trends. With continually changing technologies, companies can look for emerging trends that will impact their business function in a positive manner.

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Here are five major data security trends to look forward to in 2021.

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AI has already been introduced in various digital marketing methods, but this versatile technology can easily be integrated to mitigate digital attacks and security breaches. This is the perfect solution to your questions about how to protect consumer data without too many expenses.

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The automation of the entire security process would mean users get an instant alert when their data is wrongfully used or during any other suspicious activity. The additional advantage of AI is that it does not require new protocols to be installed whenever new hacking methods emerge.

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The pandemic has taught everyone how important and simple mobile banking is, making out handheld devices and tablets vulnerable. Security for these devices can easily be compromised by clicking the wrong link sent to an email address. Companies are now specifically focusing on increasing the security of handheld devices to ensure consumer data protection.

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How should an organization protect the privacy and security of their consumer information? It is entirely possible that users are misusing their account verification. It's in these cases that the Zero Trust Model works.

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The Zero Trust Model believes that no user can be trusted, and verification is no longer an option. It supports the theory that all users need to be authenticated, authorized, and verified at regular intervals to ensure they can be trusted with the data in any business hierarchy.

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Data in any business or organization grows rapidly once the business has found traction. Instead of depending upon manual work to ensure the data is up-to-date, companies are now relying on automation in the form of software and programs. These are specifically created to avoid human errors and increase account security.

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Cyber Security as a Service Providers (CSaaSP) are companies that specialize in providing robust advanced protection programs and software. These include a security operations center (SOC) where all security is monitored and analyzed, and any data breach or thread is addressed. These are cost-effective, scalable options for companies who don't have the finances to hire in-house experts.

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The Importance of Two-Factor/Multi-Factor Authentication

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Cybersecurity experts believe that an added step in the log-in process is likely to increase the security of the account and data. Two-factor and multi-factor authentication processes have been integrated into many systems.

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When you ask the question 'how do companies protect consumer data, the most common answer is multi-factor authentication. Google provides its users two-factor authentication services during the log-in process for all Google accounts, which increases the overall security of the data.

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Integrating a two-factor authentication process adds an extra layer of security for you, the user. Hackers who aim to log in to accounts will have to spend extra time to sign in to your account, during which AIs can easily detect the threat and take appropriate measures.

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Multi-factor authentication can easily be done by adding a verification code, personal security question, or biometrics. These can easily be integrated into any business or company to increase overall account security. This reduces the likelihood of fraud and identity theft.

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However, integration of the two-factor or multi-factor authentication process can take time, especially because consumers upgrade their account security at their own pace. In the meanwhile, companies can take other security measures to increase their data security.

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Five Easy-to-Integrate Steps to Increased Account Security

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These steps might seem obvious, but they can make a huge difference in security for your organization's overall security.

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All data, regardless of type, size, and content, can be encrypted. Companies can ensure that the data is encrypted as the user goes through the payment process. This enables the user to complete the transaction without worrying about account security. Data encryption isn't a fool-proof step, especially because if the security keys are found, all data can be exposed. However, data encryption is the first step in upgrading any security protocol.

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Most businesses use either external backups or cloud services to back up all data about the business organization. However, the backup process and the cloud service can be vulnerable. This is especially true if a company focuses on enhancing their organization's servers and user account security and pays little attention to their data backup facility. This is an easy point of access to any skilled hacker. Optimizing data backup facilities and recovery protocols to detect and avoid any data threats is important.

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78% of people lack confidence in their company's security measures. This astonishing number has given rise to the General Data Protection Regulation. GDPR is an EU standard that puts all data security in the hands of the consumers.

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GDPR mandates businesses asking their users to regularly check their security settings and personal information (like phone numbers) and closing down accounts that they no longer use or require. Businesses can comply with these standards to increase the data security of their organization.

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On average, only 5% of any company's folders are protected from outside threats and suspicious activity. The cost of this vulnerability is the reason why several businesses now invest in cyber insurance. A policy for cyber threats usually includes forensic analysis of the data breach as well as monetary compensation for crisis management, legal and regulatory fines, and business losses.

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Businesses that require complicated passwords usually result in users who can't remember these. This, in turn, means that users either abandon their account and create a new one or use ill-advised methods to store their passwords. Using a password manager is similar to writing down all passwords in one place. However, this AI-powered software can improve account security easily by detecting and avoiding all digital threats.

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These are the most basic and most well-known methods of upgrading a business's cybersecurity. However, businesses can easily partner with cybersecurity platforms to upgrade their servers. These usually include smart and easy-to-integrate solutions.

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How Can LoginRadius' SSO Solution Help Businesses Ensure Consumer Data Security

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LoginRadius' Single sign-on solution provides businesses with the option to streamline their consumer's security. It is an authentication method for enterprises that allows users to access multiple applications using a single username and password. The feature is typically designed to make the verification process easier and to provide a consistent experience across various applications, portals, and servers.

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What else makes LoginRadius' Single Sign-On an ideal pick for your enterprise? Let's have a look.

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Conclusion

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With data at more risk than ever, more users are demanding businesses streamline their user onboarding process while protecting the data at the same time. This usually results in compromising the account security in favor of user-friendliness. As technology advances rapidly, businesses should keep track of the emerging cybersecurity trends and upgrade their data security systems accordingly.

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\n","frontmatter":{"date":"April 09, 2021","updated_date":null,"description":"The increasing concern for security makes it important for all businesses to know how to protect consumer privacy. As technology advances rapidly, businesses should keep track of the emerging cybersecurity trends and upgrade their data security systems accordingly. Here are the enterprise best practices to enable account security for consumers.","title":"How Companies can Enable Account security for their Consumers","tags":["Security"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7699115044247788,"src":"/static/36ad14b689cea040e425d1b8d12cec9d/14b42/account-security-consumers-cover.jpg","srcSet":"/static/36ad14b689cea040e425d1b8d12cec9d/f836f/account-security-consumers-cover.jpg 200w,\n/static/36ad14b689cea040e425d1b8d12cec9d/2244e/account-security-consumers-cover.jpg 400w,\n/static/36ad14b689cea040e425d1b8d12cec9d/14b42/account-security-consumers-cover.jpg 800w,\n/static/36ad14b689cea040e425d1b8d12cec9d/16310/account-security-consumers-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}},{"node":{"excerpt":"We live in an age driven by information, where consumers expect you to provide value-filled personalized offers. To generate such offers…","fields":{"slug":"/identity/progressive-profiling/"},"html":"

We live in an age driven by information, where consumers expect you to provide value-filled personalized offers.

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To generate such offers, you need a comprehensive understanding of various factors such as geographic, demographic, psychographic, behavioral, and past purchasing patterns of your clientele.

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A collection of such data points helps build unique consumer personas that allow brainstorming effective selling strategies.

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But the main problem is that consumers hesitate to share personal information on websites.

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Progressive profiling can help in this regard. It is a systematic way of collecting critical information through smart forms that ask questions intended to guide prospective consumers across the sales funnel.

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This article will detail what progressive profiling is, how it works and shed light on the various benefits you will receive after implementing it.

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What is Progressive Profiling

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Progressive profiling is the method of collecting personal information about the client in a step-by-step manner. It helps the digital marketing team to streamline the lead nurturing process by gathering increasingly specific client data.

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The best thing about progressive profiling is that the same question won't repeat twice. For example, if the lead has already provided their email address, name, and phone number, they won't be asked for it again. Instead, when the lead arrives on the landing page for the second time, they will be asked different questions like their company name, home address, and much more.

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In this way, digital marketing teams obtain several data points about a lead without annoying or overwhelming them with long forms in the first interaction itself.

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How Does Progressive Profiling Work

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Progressive profiling is implemented using marketing automation tools that offer smart form fields. This smart form is linked with the consumer's cookie that helps provide information about their previous behavior.

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Each consumer who lands on the website landing page is assigned a cookie. The cookie tracks all the consumer's activity on the landing page and monitors the questions they have already answered.

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For example, if the consumer has already provided their name, an unanswered question will replace this field, say residential address, the next time they visit the landing page.

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Different marketing automation tools use varying ways of setting up progressive profiling. But all of them have the following three things in common:

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The following example will explain this better. A company's marketing team prepares a list of questions they want to ask, such as:

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Then they add these questions to the marketing automation tool. After that, they decide what questions will be asked on the consumer's first visit and what can be left for the second one. Consequently, the marketing automation tool attaches cookies to each site visitor, ensuring a coherent flow of questions.

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What Are the Benefits of Progressive Profiling

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The three most significant benefits of progressive profiling are:

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There are other advantages of progressive profiling as well. The following points explain them in detail:

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1. Qualifying leads

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Progressive profiling allows marketers to collect critical information about their clientele and build unique consumer personas. It helps determine where a particular consumer is in the buying journey and decide the best course of action to move them towards the final purchasing stage.

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2. Fine-tune buyer personas

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Your marketing team will be able to craft effective marketing strategies that connect with the consumer. They will streamline the lead nurturing process based on the actual data points such as company size, job role, industry, location, etc., instead of making educated guesses.

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3. Accelerates the buying journey

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Lead profiling provides hidden insights about consumers that help to personalize marketing efforts and build trust. You will be able to craft messages that motivate consumers to move ahead in the sales funnel.

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4. Increase conversion rate

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By developing unique consumer personas, you will significantly increase your chance of finalizing the deal. But thorough signup forms can scare away the consumer. Also, your conversion rate will substantially increase with a decrease in the number of fields in the smart form.

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5. Optimize sales time

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The marketing team can significantly decrease sales time by asking more relevant questions to their consumers as they move forward in their buying journey. Progressive profiling allows sending qualified leads to the sales team that ultimately impacts the company's bottom line.

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Create Consumer Profiles Using The LoginRadius' CIAM platform

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LoginRadius' CIAM platform provides an automated way of collecting consumer-specific data gradually, without annoying or overwhelming them. It will help you build rich consumer profiles and earn the consumer's trust. The following list explains the features in detail:

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1. Work seamlessly with registration services

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The progressive profiling feature of LoginRadius is integrated with the registration service, allowing you to make detailed consumer profiles, regardless of whether your consumers log in using social login, standard login, or phone registration.

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2. Create native profile-building workflows

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You can select the most critical information you expect to receive from consumers across the buying journey. LoginRadius' progressive profiling allows you to design custom workflows that enable consumers to interact with your brand across various touchpoints. In short, you can set your own rules and win the consumer's trust conveniently.

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3. Link social accounts

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Build rich consumer personas by tracing the client's digital footprints. You can link multiple social profiles of a particular consumer to significantly increase your understanding and create better offers.

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Conclusion

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Progressive profiling allows companies to collect critical consumer information by asking a new question every time they visit the website. It helps create rich and unique consumer personas by building on the information that has already been collected in the past.

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As we saw, there are numerous ways of collecting data, including questionnaires, social media profiles, and tracking the consumer's digital footprints. Progressive profiling is emerging as an effective way of cementing the trust gap between the company and its consumers and forming robust and evergreen client relationships.

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\n","frontmatter":{"date":"April 08, 2021","updated_date":null,"description":"Progressive profiling is emerging as an effective way of cementing the trust gap between the company and its consumers. It is a systematic approach to collecting critical information through smart forms that ask questions intended to guide prospective consumers across the sales funnel. This article details how progressive profiling works and its benefits for your enterprise.","title":"What is Progressive Profiling and How it Works?","tags":["progressive profiling","ciam platform","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/5d998ecd7ff03730815b3f206c37faa0/14b42/progressive-profiling-cover.jpg","srcSet":"/static/5d998ecd7ff03730815b3f206c37faa0/f836f/progressive-profiling-cover.jpg 200w,\n/static/5d998ecd7ff03730815b3f206c37faa0/2244e/progressive-profiling-cover.jpg 400w,\n/static/5d998ecd7ff03730815b3f206c37faa0/14b42/progressive-profiling-cover.jpg 800w,\n/static/5d998ecd7ff03730815b3f206c37faa0/16310/progressive-profiling-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Shachindra Saxena","github":null,"avatar":null}}}},{"node":{"excerpt":"Introduction While cyber breaches generally make for breaking news in the digital world, sometimes the attack tactics themselves claim much…","fields":{"slug":"/identity/password-spraying/"},"html":"

Introduction

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While cyber breaches generally make for breaking news in the digital world, sometimes the attack tactics themselves claim much media attention for their uniqueness. From ransomware to phishing attacks, we have heard them all.

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But the one hacking tactic that is generating a lot of attention is password spraying, an attack in which hackers literally \"spray\" a number of passwords at many usernames to gain access to accounts.

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A 2020 Data Breach Investigations Report revealed that over 80 percent of hacking-related data breaches involve stolen or lost credentials and employ brute force attacks, which makes password spraying a legitimate security concern.

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While such attacks cannot be prevented, they can be detected and even stopped mid-attack. In this article, we detail what is password spraying, how to not be vulnerable to password spraying, and what to do if you suspect that your organization has been affected by a password spraying attack.

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We've also listed how LoginRadius can help mitigate losses from password spraying using our robust CIAM platform.

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What is Password Spraying?

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Password spraying is identified as a high-volume attack tactic in which hackers test multiple user accounts using many common passwords to gain access. Trying a single password against several user accounts before attempting a different password on the same account allows hackers to circumvent the usual account lockout protocols, enabling them to keep trying more and more passwords.

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Hackers can go after specific users and cycles using as many passwords as possible from either a dictionary or an edited list of common passwords. Password spraying is not a targeted attack, it is just one malicious actor acquiring a list of email accounts or gaining access to an active directory and attempting to sign in to all the accounts using a list of the most likely, popular, or common passwords until they get a hit.

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The key takeaway from password spraying is that user accounts with old or common passwords form the weak link hackers can exploit to gain access to the network. Unfortunately, password spraying attacks are frequently successful because so many account users fail to follow the best password protection practices or choose convenience over security.

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Here’s a password spraying example: Let's say an attacker wants to gain access to a company's email system. They have a list of email addresses for employees at the company but don't know their passwords. Instead of attempting to guess each employee's individual password, the attacker uses a common password (such as \"password123\") and tries it on each email account in the list. Then the attacker uses an automated tool to repeatedly enter the common password for each email address until they find one that works. This way, they can gain access to multiple email accounts with minimal effort. This is a password spraying example, which is often used in targeted attacks against organizations.

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The most common passwords of compromised accounts in 2019 included obvious and simple number combinations, first names, and ironically, the word \"password\" itself. Any hacker armed with a large bank of common passwords can ably hack into accounts and cause devastating data breaches.

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If that isn't scary enough by itself, today's tech-savvy hackers have adopted more precise approaches, focusing on single sign-on (SSO) authentication and guessing credentials to gain access to multiple applications and systems.

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Cloud-based applications are also very susceptible to password spraying, as are any applications using federated authentication. This particular approach can enable bad actors to move laterally, taking advantage of internal network vulnerabilities to access sensitive data and critical applications.

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Some of the common TTP (tactics, techniques, and procedures) employed in password spraying include the following:

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How to Prevent Password Spraying Attacks?

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Now that we know what password spraying is, we move on to the most crucial topic: how to avoid becoming a victim.

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Here we list out a few tips that can help safeguard your company against password spray password list attacks:

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1. Enable multi-factor authentication (MFA)

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One of the best ways to prevent any kind of hacking attempt is to enable multi-factor authentication across an organization. That way, users will have to provide two or more verification factors to sign in or gain access to applications and accounts, thereby reducing the risk of password spraying.

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2. Enforce the use of strong passwords

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A strong password is the best protection against any attack. Conduct awareness programs for employees on the risks of hacking and data loss and enforce strong passwords beyond first names, obvious passwords, and easy number sequences.

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3. Review passport management programs

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Conduct regular reviews of passport management programs and software in organizations. Invest in password management software to effectively manage user accounts and add an extra layer of security.

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4. Create security awareness at workplaces

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Provide security awareness training for your employees to bring them up to speed on the latest threats and the importance of protecting themselves from malicious attacks. Employ and promote best practices, so the workforce knows how to protect their personal information and company data from hackers.

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5. Have procedures in place for password resets and user lockouts

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Password reset requests and user lockouts are common and frequent occurrences among organizations. Ensure that your service desk has detailed procedures in place to handle password resets and lockouts effectively.

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Password Spraying Vs. Credential Stuffing

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While password spraying involves testing multiple passwords against a user account, credential stuffing is a type of brute force attack that depends on automated tools to test massive volumes of stolen passwords and usernames across multiple sites till an account gives in. Both methods of cyberattacks are used to steal user credentials and facilitate account takeovers.

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What To Do If You Suspect Your Organization Was Affected By A Password Spraying Attack?

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As we mentioned earlier, password spraying attacks cannot be prevented but definitely detected and stopped before further damage can be done. If you suspect that your organization has been affected by a password spraying attack, here's what you can do for password spraying detection and prevention:

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Mitigating Password Spraying Attacks With the LoginRadius CIAM Platform

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LoginRadius introduces seamless registration and authentication for your valued users with passwordless login. LoginRadius Identity Platform is a unique CIAM platform that is fully customizable to fit your company's needs.

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The Consumer Identity and Access Management (CIAM) platform has also proved valuable to the retail and e-commerce industry, offering seamless and scalable identity management solutions that identify and protect consumer data.

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LoginRadius offers the following security benefits for enterprises.

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1. Password security: The platform is equipped with features like setting password validation (minimum/maximum length, at least one special character, alphanumeric, etc.), enforcing password lifetime, password history, and password visibility.

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2. Security against brute force attack: A Brute Force Attack is a common practice of hackers trying various passwords until they find the right password. When it happens, you have the option to suspend your consumer's account for a set period of time, prompt the captcha option, ask security questions, or block the account entirely.

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3. Risk-based authentication (RBA): RBA is an authentication system in which a new layer of protection is activated if there is a minor change in consumer conduct, such as a changed IP address, suspected search history, or some other act that seems suspicious and dangerous. LoginRadius is the ideal RBA solution for enterprises of all sizes offering authentication protocols like biometrics, push notifications, OTP, and tokens.

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4. Multi-factor Authentication (MFA): MFA requires consumers to pass through multiple layers of authentication during login. So, even if an attacker successfully guesses a user's password, they would still need access to the second factor of authentication, such as a security token or biometric verification, to gain access to the user's account. This makes it much more difficult for an attacker to gain unauthorized access, even if they have obtained a valid password through password spraying.

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In Conclusion

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As technology advances, so must we. There's no longer any benefit to sticking to traditional methods, and as far as identity management is concerned. Going passwordless just might be what your company needs to protect itself from not just password spraying, but from a host of other equally malicious cyber-attacks.

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FAQs

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1: How is a password spraying attack conducted?

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Password spraying attacks involve using a common password to attempt access to multiple accounts.

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2: Why is password spraying considered a brute force attack?

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Password spraying is considered a brute force attack because it uses a trial-and-error method to guess passwords.

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3: What systems do password spraying target?

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Password spraying attacks typically target systems that allow remote access, such as email services and VPNs.

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4: What is an IMAP-based password spraying attack?

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An IMAP-based password spraying attack involves targeting email accounts using the IMAP protocol.

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5: How can I detect password spraying attacks?

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Password spraying attacks can be detected by monitoring login attempts and looking for patterns of failed login attempts from a single IP address.

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6: Is it possible to prevent a password spraying attack?

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Preventing password spraying attacks can be done by implementing multi-factor authentication, strong password policies, and monitoring for suspicious activity on the network.

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\n","frontmatter":{"date":"April 07, 2021","updated_date":null,"description":"Password spraying is not a targeted attack, it is just one malicious actor acquiring a list of email accounts or gaining access to an active directory and attempting to sign in to all the accounts using a list of the most likely, popular, or common passwords until they get a hit. In this article, we detail what is password spraying, how to not be vulnerable to password spraying.","title":"Password Spraying: What Is It And How To Prevent It?","tags":["data security","mfa","password management"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.3333333333333333,"src":"/static/d4ba29f617292c48818b0b05b0728605/33aa5/password-spraying.jpg","srcSet":"/static/d4ba29f617292c48818b0b05b0728605/f836f/password-spraying.jpg 200w,\n/static/d4ba29f617292c48818b0b05b0728605/2244e/password-spraying.jpg 400w,\n/static/d4ba29f617292c48818b0b05b0728605/33aa5/password-spraying.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}},{"node":{"excerpt":"With the growing use of the internet, cybercriminals are actively hunting for businesses that haven’t implemented user authentication…","fields":{"slug":"/identity/oauth-authentication-vulnerabilities/"},"html":"

With the growing use of the internet, cybercriminals are actively hunting for businesses that haven’t implemented user authentication measures precisely.

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The most common mistake for any business that usually goes unnoticed is the poor implementation of OAuth, which is an open standard protocol for token-based authentication & authorization.

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Businesses leveraging secure login procedures, including social login, may witness certain attacks leading to exposed consumer identities due to poor OAuth implementation.

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Moreover, the rising number of cyberattacks amid the global pandemic depicts organizations needing to enhance their first line of defense to secure their partners and consumers.

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Here we’ll be sharing some tips to help businesses avoid OAuth vulnerabilities and maintain a secure environment for their consumers.

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What is OAuth

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OAuth defines the standard for token-based authentication and authorization, which allows the client web application to securely obtain a user’s password without direct exposure.

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OAuth allows users to access certain features of a web application without exposing confidential details to the requesting application.

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For instance, if a user needs to sign-up for a new website and prefers to sign-up through their social media profile, it can be done through OAuth working harmoniously in the background.

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In a nutshell, OAuth is used to share access to data between applications by defining a series of communications between the user, the resource owner, and the OAuth provider.

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A good read: Getting Started with OAuth 2.0

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How Do OAuth Authentication Vulnerabilities Occur

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Since the OAuth specification is quite indistinct and flexible, there are chances of several vulnerabilities that can occur.

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While configuring OAuth, the admin must consider all the major security configurations available, which enhances the overall security of consumers’ data.

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In simple words, there are plenty of loopholes if adequate configuration practices aren’t considered while ensuring security for the end-user.

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Apart from this, the fact that OAuth lacks built-in security features and everything relying on the developer’s end is yet another reason for security concerns.

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So does it mean that everything depends on the way OAuth is implemented on a platform? Yes, developers adding robust security features, including proper validation, ensure users’ confidential information isn’t breached by attackers during a login session.

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5 Tips to Avoid OAuth Authentication Vulnerabilities

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Here are some helpful tips to enhance the overall security of your web application:

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1.  Always Use Secure Sockets Layer (SSL)
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SSL is the first line of defense for your web application or website that helps prevent data breaches, phishing scams, and other similar threats.

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Talking about OAuth security, the ones that aren’t using SSL are undoubtedly surrendering the confidential information of their users to attackers.

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All it takes is a couple of minutes for cybercriminals to sneak into user data by bypassing the basic security if the resource owner doesn’t use SSL.

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2.       Encrypting Clients’ Secrets
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One of the biggest mistakes that organizations repeat is storing clients’ crucial data in plaintext instead of encrypted files.

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Businesses must understand that if authentication relies entirely on passwords, the databases must contain encrypted files so that attackers can’t gain access to confidential user and business details.

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Using a CIAM solution offering data encryption and SSL is perhaps the best option for the highest security while users login to a business website or web application.

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3.       Using Refresh Tokens
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Access tokens for login must be short-lived, and organizations must emphasize the use of refresh tokens for maximum security.

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Refresh tokens play a crucial role in improving the overall safety in cyberspace. They can automatically end a session if a user on the website is idle for some time and offer access again without entering the credentials (for a predefined time).

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Thus, the user would be forced to log in again but need not enter the credentials, which eventually decreases the risk of a security breach since the previous session already expired.

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4.       Choose Short Lifetime for Token Access
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The lifetime for both access tokens and refresh tokens should be short to ensure the tokens aren’t active for a long time, which again may lead to a security threat.

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For critical applications dealing with finances or other crucial information about consumers, the access token lifetime should be kept short and not exceed 60 seconds.

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5.       SSL Certificate Check
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Web applications and websites can be protected from attackers by ensuring SSL security is enabled. The web browser warns if the website lacks an SSL certificate or is expired.

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In a mobile application, the development team needs to ensure that their website is well secured with a proper SSL certificate.

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Conclusion

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Certain loopholes in the implementation phase of the OAuth protocol could cause considerable losses to organizations that are collecting user data.

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Avoiding implementation mistakes is the only way to ensure maximum safety for consumers and employees of an organization.

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The aforementioned methods are proven to minimize security threats and ensure seamless interaction between the end-user and resource owner.

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\n","frontmatter":{"date":"April 01, 2021","updated_date":null,"description":"The most common mistake for any business that usually goes unnoticed is the poor implementation of OAuth, which is an open standard for token-based authentication & authorization. Here’s an insightful read that highlights the major OAuth implementation vulnerabilities and tips to avoid them for maximum security.","title":"5 Tips to Prevent OAuth Authentication Vulnerabilities","tags":["security"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/5f4b371bdfb27e227ace6ed547158a78/14b42/OAuth-authentication-vulnerabilities-cover.jpg","srcSet":"/static/5f4b371bdfb27e227ace6ed547158a78/f836f/OAuth-authentication-vulnerabilities-cover.jpg 200w,\n/static/5f4b371bdfb27e227ace6ed547158a78/2244e/OAuth-authentication-vulnerabilities-cover.jpg 400w,\n/static/5f4b371bdfb27e227ace6ed547158a78/14b42/OAuth-authentication-vulnerabilities-cover.jpg 800w,\n/static/5f4b371bdfb27e227ace6ed547158a78/16310/OAuth-authentication-vulnerabilities-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Vishal Sharma","github":null,"avatar":null}}}},{"node":{"excerpt":"The more leads that are generated, the better the business growth would be. And that's why a lot is riding on a company's lead generation…","fields":{"slug":"/growth/b2b-lead-generation-for-2021/"},"html":"

The more leads that are generated, the better the business growth would be. And that's why a lot is riding on a company's lead generation strategy and how effective it is to ensure ROI.

\n

In this article, we take a closer look at what exactly B2B lead generation is, the differences between B2B and B2C lead generation, the various steps in the lead generation process, the channels to take to increase sales, B2B lead generation strategies and B2B lead generation tips for 2021.

\n

What is Business-to-Business Lead Generation

\n

Lead generation can be defined as the process in which an unknown but potential consumer is turned into a qualified lead. These leads provide their contact information such as name, email address, phone number, etc., through various means which can be used to further conversation and convert it to sales.

\n

In the B2B space, the leads are decision-makers from other organizations and businesses that may need your company's product or service to further their own growth. All that is left to convert these qualified leads into consumers is an effective sales pitch.

\n

The usual process of lead generation involves nurturing leads via marketing automation. Once B2B marketers identify a lead as a potential prospect for a company's products, it can be moved into the sales pipeline for lead conversion.

\n

Generating B2B leads is essential and forms the backbone of all good B2B marketing strategies. Furthermore, establishing a strong sales pipeline will ensure that companies maintain a steady growth rate.

\n

It is important to remember that potential leads are only just one step away from becoming your clients. All you need is to gain their attention, provide value for your offerings and prove that your products and services will be valuable additions to their services.

\n

Difference Between B2C and B2B Lead Generation

\n

Whether it is B2C or B2B lead generation, anyone interested in what you have to offer becomes part of the target audience. However, there are a few differences between B2B and B2C lead generation, especially in terms of the approach and buying process that you'll have to take into consideration to craft an effective strategy. Here are a few key differences between the two.

\n

Different objectives

\n

While B2B lead generation strategies focus on building long-term relationships, B2C is all about attracting people ready to make purchasing decisions. B2B lead generation aims to lay a foundation for prospects and stay on their mind so that when the prospects are ready to make a purchase, they're most likely to think of their brand.

\n

Purchasing power

\n

The buying decision in B2C usually lies with one individual instead of B2B, where more than one person most likely decides. B2B marketers will have to cater to more than one individual in an organization to convert a lead into sales.

\n

Target audience

\n

B2C lead generation caters to a wide range of people and a broader audience than B2B, where the target audience is usually the people at the top of the management level who make purchasing decisions for their businesses.

\n

Content requirement

\n

B2B buyers usually do their research and consider multiple vendors to find the optimal solution for their businesses. B2B marketers will have to equip themselves with valuable content like industry reports, case studies, and whitepapers to win the trust and gain their audiences' confidence. B2C, on the other hand, is free to promote free resources and create personalized offers to convert their potential leads.

\n

Despite these key differences, B2C and B2B lead generation strategies focus on the common goal of generating and converting more leads for business development and improving consumer sourcing. However, it is important to consider these differences when building effective B2B lead generation strategies for 2021 for your business.

\n

Now we move on to the essential elements you most definitely need to build successful B2B lead generation strategies for your business.

\n

An Effective B2B Lead Generation Strategy Must Include the Following Elements

\n

Step 1: Identifying B2B Prospects

\n

The first and most basic step towards generating quality B2B leads is gathering prospective consumers' contact details. This consumer information can be in the form of an email list or a list of phone numbers and is often sourced in-house, either generated by a lead gen company, usually a third party, or purchased from a lead database. Purchase of potential leads from a database is not advisable for B2B lead generation.

\n

Step 2: Contacting Potential Leads

\n

Once you have a list of contact numbers or email IDs, the next obvious step is reaching out to these consumers. They can be contacted on social media, cold outreach, or by responding to inquiries from website visitors. Employ creative and engaging text and speech to attract quality consumers and convert them to sales.

\n

Step 3: Qualifying and Prospecting High-quality Leads

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Marketing reps can evaluate leads while interacting with them and gauge how likely they are to buy. This can be achieved by assessing the level at which leads are in the buying process. The first level is research and awareness, where prospects discover a problem and consume blogs, case studies, and whitepapers to search for a solution.

\n

The second level considers where the leader knows what they need and will now specify the same to sales vendors. The third and last level is decision-making. Prospective buyers will filter through vendors to choose one that can best meet their needs and converse with other decision-makers to complete the purchase.

\n

Depending upon the level a lead is at, B2B companies can launch nurturing campaigns or coax prospects into booking a demo or a call for an opportunity to showcase their product or service.

\n

Step 4: Bringing Leads to a Close

\n

After multiple meetings and discussions with all the stakeholders and a successful sales pitch, a prospect chooses you over others, and the deal is done. After a lead is successfully converted into a sale, they would be transferred to consumer services for onboarding and other processes.

\n

\n \n \n

\n

Effective Channels for B2B Lead Generation (Online and Offline)

\n

In order to come up with relevant B2B strategies for your organization, it’s essential to know the various channels from where leads can be generated. In B2B, the credibility of a brand and the teams behind it play a crucial role, which is why online sources alone cannot be entirely relied upon. Let’s now look at some of the most common and effective channels for B2B lead generation.

\n
    \n
  1. Email marketing: One of the most popular and common forms of marketing and lead generation is email marketing. Once you obtain an email list, create innovative copy and design to attract potential consumers and keep at it so that potential leads also get to know you better.
    2. \n
  2. Live events: Once a very popular method to attract people's attention, live events currently may not be viable. But virtual events are proving themselves to be equally popular as they allow people to attend events from the comfort of their homes. Offer unique content to pull viewers in.
    3. \n
  3. Content marketing: Content strategy is one of the best and most relevant strategies against the background of the Covid 19 pandemic. Case studies, whitepapers, and a blog post with engaging content are sure to score with your target audience.
    4. \n
  4. SEO: B2B companies are better served in investing in SEO to divert traffic from search engines.
    5. \n
  5. PPC: Pay-per-click advertising with catchy content and SEO with keywords is proving to be a worthy investment for lead generation.
    6. \n
  6. Social media: It can be safely said that social media is where everything’s at these days. Several platforms can be potential lead generators with the right kind of strategic tactics.
    7. \n
  7. Print media: Don’t knock it before at least trying it! There is still a segment of potential leads that get their information from newspapers and magazines and other print media forms. Based on your target audience, investing in print for leads might work, depending on your product or service.
    8. \n
\n

\n \n

\"Lead Magnets\", as they're called, are helpful resources ranging from webinars, case studies, and research reports to How-to guides that you can offer to your prospective leads in exchange for their contact information.

\n

Your content strategy must feature a high-quality copy to optimize SEO so that more potential leads will arrive at your website through search engines.

\n

2. Social Media Strategies

\n

Social media allows a more targeted approach and thereby lets you refine the lead generation process. Professional platforms like LinkedIn proved that they could provide brands and businesses a space to engage with potential leads.

\n

Social media advertising is also very effective as more and more people join and signup to new social login via these platforms every day, increasing your audience. Social media also makes targeted advertising possible as you can set up various factors like age, gender, location, and interests.

\n

Once again, your content's quality can greatly influence lead generation as audiences are more likely to be interested in engaging content than in plain sales messages.

\n

3. Paid Ads

\n

PPC (Pay-per-click) or paid advertisements have their advantages, especially once you determine your target audience. While PPC is one of the easiest and best ways to achieve results quickly, it can also prove quite expensive. Not to mention that any ad block extension could altogether block your ads.

\n

There are various ways to post ads online to generate leads. The most frequently used and popular online advertising platform is Google Adwords, which lets you post advertisements across the Google network. You can choose from Search Network, Display Network and Remarketing to find the right option for you.

\n

4. Increase the Number of Social Media Shares

\n

Viral marketing tactics often employ social sharing to generate more leads. B2B companies can provide affiliate programs through extra offers and bonuses to get users to share their content.

\n

Using this lead generation tactic, you can become a trusted influencer and easily get more people to share your posts. When consumers share offers within their circles, word-of-mouth referrals will increase without extra expenditure on ads from your end.

\n

5. Retarget Your Website Visitors

\n

Many visitors to your site often leave without disclosing their email addresses. Retarget these visitors on other channels on social media and send them relevant offers to entice them back to your site for conversion.

\n

You can also employ Google Ads to retarget your website visitors through display ads. Remarketing campaigns allow you to create several touchpoints for prospective leads to keep them engaged until the time comes to take a desirable action on your website.

\n

5. Making \"Out of Stock\" a Business Opportunity

\n

When you run out of products, you're losing out on consumers. What if we told you there's a way to turn that into an opportunity! By adding a form below the \"Out of Stock\" notice, you give visitors the option to provide their email ID and notify them when the product is back in stock. This way, you save a sale and also get the email addresses of potential leads.

\n

6. Build Your Email List Using the Godfather-Strategy

\n

As dramatic as that may sound, as a B2B company, you must make an offer potential leads cannot refuse! Old, vague sales pitches don't work anymore. These days, there's more to be gained from personalization.

\n

Specified content that meets the interests and needs of prospects works better than a well-positioned generic pitch. Focus on creating conversion-based copy that naturally piques the interest of your prospects.

\n

7. Using Fear of Missing Out (FOMO) to Improve Conversions

\n

Creating scarcity or FOMO is a popular tactic that can greatly increase your conversion rate. It taps into the human psyche of wanting to have that which cannot be had.

\n

Use FOMO when you have limited offers, when a product is running out of stock, or when a product is purchased to attract more prospects. A word of caution, though, putting up a countdown on all your products might not give you the results you want as visitors can spot false offers. FOMO works best only when used sparingly or only when required.

\n

8. Use Intent Pop-ups or Slide-in Opt-ins on Key Pages

\n

Personalization is again the key here as personalized intent pop-ups work better than generic ones. However, it is vital to not block consumers from reading your content. Try using exit-intent pop-ups on your most important pages, or opt for a slide-in opt-in to reach your consumers without negatively impacting their experience on your site.

\n

9. Getting a 50% Conversion Rate by Asking Questions

\n

The latest fad in effective B2B lead generation strategies is the quiz! And since it is not yet a mainstream strategy, quizzes haven't yet lost their novelty. Survey forms are inexpensive to run, very flexible in terms of the questions you'd like to ask, and are more dependable due to the anonymity they provide.

\n

Not to forget that your consumers like them! Create fun, engaging, and easy-to-use quizzes and surveys that can be both embedded in your website and sent out via email.

\n

10. Obtain Reputable Backlinks

\n

Backlinks are the referrals and clients that a trusted website sends back to your website. B2B companies must gain the trust of websites to build backlinks. This can be achieved by writing blogs for other companies, having them share your content, gaining a spot in their resources section, and writing high-quality content that makes people want to link to.

\n

It is noteworthy to always research other websites before sharing your content on them, never purchasing backlinks, and never receiving backlinks from unknown sources.

\n

11. Use Your Imagination When Sending Cold Emails

\n

Cold emailing is one of the toughest things to do as you don't know any information about the company or person you're emailing. It is, therefore, vital to make a good first impression to stand out from the crowd.

\n

Use your imagination, be funny, appropriate humor always scores! Incorporate GIFs or the latest memes to catch the attention of a prospect immediately.

\n

Avoid marketing lingo and keep your message simple and straight, and get right to the point. Follow up with at least two more simple and straightforward emails to improve your chances of being seen.

\n

Our tried and tested list of B2B lead generation tips has helped many generate some quality leads. Make sure you have quality content as well to transform leads into sales successfully.

\n

\n \n \n

\n","frontmatter":{"date":"March 31, 2021","updated_date":null,"description":"Whether it is B2C or B2B lead generation, anyone interested in what you have to offer becomes part of the target audience. However, there are a few differences between B2B and B2C lead generation, especially in terms of the approach and buying process. In this article, we take a closer look at what exactly B2B lead generation is and tips for 2021.","title":"B2B Lead Generation for 2021: 11 Proven Strategies","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7699115044247788,"src":"/static/2861878d4b04338d357988706d63c1d1/14b42/B2B-marketing-strategies-loginradius.jpg","srcSet":"/static/2861878d4b04338d357988706d63c1d1/f836f/B2B-marketing-strategies-loginradius.jpg 200w,\n/static/2861878d4b04338d357988706d63c1d1/2244e/B2B-marketing-strategies-loginradius.jpg 400w,\n/static/2861878d4b04338d357988706d63c1d1/14b42/B2B-marketing-strategies-loginradius.jpg 800w,\n/static/2861878d4b04338d357988706d63c1d1/7e27d/B2B-marketing-strategies-loginradius.jpg 848w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}},{"node":{"excerpt":"Did you know the eCommerce giant Amazon’s 35% of revenue is generated through its recommendation engine? Yes, that’s the potential of hyper…","fields":{"slug":"/growth/how-to-boost-your-b2b-marketing-strategy-with-hyper-personalization/"},"html":"

Did you know the eCommerce giant Amazon’s 35% of revenue is generated through its recommendation engine? Yes, that’s the potential of hyper-personalization!

\n

In this digital world, we’re all surrounded by personalized experiences, and to everyone’s surprise, most of us aren’t aware of it.

\n

Whether you talk about Amazon suggesting you a pair of socks when you buy running shoes or Spotify creating a personalized playlist based on your favorite tracks, everything is a result of hyper-personalization working precisely at the backend.

\n

Consumers are always looking for experiences that they could relate to when we talk about the B2C industry. This is perhaps the reason why companies are prioritizing creating tailored experiences.

\n

Now talking about the B2B industry, hyper-personalization could make a huge impact by enhancing conversions through custom experiences.

\n

Let’s understand businesses must buckle down to creating unique experiences for their clients to squeeze the maximum ROI.

\n

What is Hyper-Personalization

\n

Hyper-personalization helps to deliver more relevant and highly-personalized content by leveraging artificial intelligence coupled with real-time data.

\n

With consumers demanding a brand to deliver them a personalized experience, hyper-personalization is the key to success for an online business.

\n

But how hyper-personalization can capture data and predict the next action?

\n

Well, unlike regular personalization, where static data inserts users’ names in page content, hyper-personalization quickly compares a user’s owned data with massive third-party data.

\n

The behavior and interest comparison enable the mechanism to predict future actions considering other users’ similar interests that further drives enhanced results across a brand’s marketing funnel.

\n

Hyper-Personalisation and the Industry

\n

Research depicts that 80% of consumers are more likely to make a purchase from businesses that deliver personalized experiences.

\n

While 91% of consumers agreed to purchase from a brand that is providing exciting offers and product recommendations, which are relevant to them.

\n

B2C marketing professionals highly rely on delivering personalized experiences as a part of their marketing strategy that pays off with great rewards.

\n

But when it comes to B2B, unfortunately, only 9% of marketers are leveraging the true potential of hyper-personalization.

\n

If you’re one of those marketers who haven’t yet built a hyper-personalization B2B strategy, 2021 is the best time to fish where the fish are.

\n

How to Hyper-Personalize your B2B Marketing Campaigns

\n

1. Nurture with AI-driven personalized content.

\n

Artificial intelligence is the base to implement hyper-personalization B2B marketing that enables you to deliver a unique experience to every visitor on your website.

\n

You don’t need to run behind your potential clients to hand over their details to you for beginning custom nurturing; an AI-driven system does it all!

\n

This means when a user visits your website, the AI mechanism kicks in and starts analyzing a user’s browsing history. This history when combined with third-party intent data, generates the most relevant result, which eventually helps the user in getting into the buying funnel.

\n

Also, creating smooth and secure user experiences through identity management helps in enhancing self-serving experiences coupled with access management.

\n

Businesses need to understand the importance of B2B identity management and artificial intelligent-based hyper-personalization that can precisely display results based on the current buying cycle of the user.

\n

2. Assess your user persona.

\n

You’ve already heard a lot about creating user personas and many of you would have already implemented the same in your marketing strategy.

\n

But are you 100% sure that your thought process is exactly what your potential clients are searching for?

\n

For instance, if you’re offering SaaS business products and consistently targeting an audience by creating content just around what your product features, you’re eventually lagging.

\n

Instead, you must understand the day-to-day challenges that your targeted audience is facing and how they search for a solution.

\n

Creating content that answers queries and solves diverse issues of your targeted audience builds credibility and further helps in pushing users down the funnel.

\n

Answer as many questions as you can and it would be great if you start thinking just like a B2C company.

\n

Quick how-to guides, infographics, and relevant content that softly pitches the user are what make a B2B marketing campaign a massive hit.

\n

3. Develop and promote relevant content.

\n

Content isn’t the king, it’s the kingdom.

\n

If a business is developing and promoting relevant content at the right time to the right people, it’ll surely bump-up conversions.

\n

As discussed earlier, creating relevant content around user persona will not only help in improving brand credibility but eventually help in more conversions.

\n

Also read: How to Drive in the Highest Quality Leads in 2021 with Content and SEO

\n

Understand this: you’ve analyzed user behavior and with that, you know what could be the next possible step of a potential client on your website.

\n

Based on this, you can provide a link to a page of your website that you think is the right answer for your particular potential client’s next query.

\n

On that particular page, you can pitch the user regarding your product and how it can be a game-changer for their specific business needs.

\n

This way you can create personalized experiences through the right content marketing strategy in place.

\n

Now you can repeat the same by considering other groups of your targeted audience and segment content according to diverse groups of your audience depending on various factors including- age, country, interests, etc.

\n

Conclusion

\n

B2B marketers need to comprehend the importance of hyper-personalization, which is eventually the need of the hour for businesses to stand ahead of the curve.

\n

Since everyone is online during the global pandemic, so should be businesses. Consumers can be attracted to your products and services when you create effective B2B marketing plans.

\n

The ones that will leverage hyper-personalization by understanding its impact on marketing programs will ensure a better connection with clients leading to more conversions.

\n

The aforementioned aspects depict the role of artificial intelligence coupled with content strategies that helps in winning consumer trust and getting chosen over competitors.

\n

\n \n \n

\n","frontmatter":{"date":"March 31, 2021","updated_date":null,"description":"Hyper-personalization helps to deliver more relevant and highly-personalized content by leveraging artificial intelligence coupled with real-time data. With consumers demanding a brand to deliver them a personalized experience, hyper-personalization is the key to success for an online business.","title":"How to Boost Your B2B Marketing Strategy with Hyper-Personalization","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7699115044247788,"src":"/static/4c4fccee36b6873f570e6d571ae8b403/14b42/Effective-Communication-Strategies.jpg","srcSet":"/static/4c4fccee36b6873f570e6d571ae8b403/f836f/Effective-Communication-Strategies.jpg 200w,\n/static/4c4fccee36b6873f570e6d571ae8b403/2244e/Effective-Communication-Strategies.jpg 400w,\n/static/4c4fccee36b6873f570e6d571ae8b403/14b42/Effective-Communication-Strategies.jpg 800w,\n/static/4c4fccee36b6873f570e6d571ae8b403/47498/Effective-Communication-Strategies.jpg 1200w,\n/static/4c4fccee36b6873f570e6d571ae8b403/0e329/Effective-Communication-Strategies.jpg 1600w,\n/static/4c4fccee36b6873f570e6d571ae8b403/d8255/Effective-Communication-Strategies.jpg 1920w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Vishal Sharma","github":null,"avatar":null}}}}]},"markdownRemark":{"excerpt":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards…","fields":{"slug":"/identity/developer-first-identity-provider-loginradius/"},"html":"

Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.

\n

We’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the LoginRadius website—to be faster, more intuitive, and developer-first in every way.

\n

The goal? Having them spend less time searching and more time building.

\n

What’s New and Improved on the LoginRadius Website?

\n

LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.

\n

Here’s a closer look at what’s new and why it’s important:

\n

A Developer-Friendly Dark Theme

\n

\"This

\n

Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.

\n

The new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.

\n

So, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.

\n

Clear Categorization for LoginRadius Capabilities

\n

\"This

\n

We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:

\n\n

This structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.

\n

Developer-First Navigation

\n

\"This

\n

We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.

\n

The new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.

\n

Quick Understanding of Integration Benefits

\n

\"This

\n

Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.

\n

Our platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.

\n

Over to You Now!

\n

Check out our revamped LoginRadius website and see how the improved experience makes it easier to build, scale, and secure your applications.

\n

Do not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!

\n","frontmatter":{"date":"February 21, 2025","updated_date":null,"description":"LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve redesigned our website interface, making navigation more intuitive and reassuring that essential resources are easily accessible.","title":"Revamped & Ready: Introducing the New Developer-First LoginRadius Website","tags":["Developer tools","API","Identity Management","User Authentication"],"pinned":true,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7857142857142858,"src":"/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp","srcSet":"/static/80b4e4fbe176a10a327d273504607f32/61e93/hero-section.webp 200w,\n/static/80b4e4fbe176a10a327d273504607f32/1f5c5/hero-section.webp 400w,\n/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp 800w,\n/static/80b4e4fbe176a10a327d273504607f32/99238/hero-section.webp 1200w,\n/static/80b4e4fbe176a10a327d273504607f32/7c22d/hero-section.webp 1600w,\n/static/80b4e4fbe176a10a327d273504607f32/1258b/hero-section.webp 2732w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},"pageContext":{"limit":6,"skip":522,"currentPage":88,"type":"///","numPages":161,"pinned":"ee8a4479-3471-53b1-bf62-d0d8dc3faaeb"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}