On average, an individual is exposed to thousands of advertising messages daily, ranging from TV and radio ads, newspapers, and magazines to the internet and social media posts. This is the level of competition one has to go up against when pushing for prospects’ attention.
\nToday, the marketing strategy has boiled down to two essential methods, inbound marketing, and outbound marketing. Many companies employ both strategies in accordance with their requirements. Let’s take a closer look at inbound vs. outbound marketing to understand which approach best suits your business.
\nThough a relatively new concept, inbound marketing is fast catching on for its unique ways to draw in consumers. Also known as content marketing, inbound marketing examples include the utilization of social media, infographics, email newsletters, white papers, creative blog posts, and other content-based activities to attract people’s interest.
\nInbound marketing has found massive success in recent years for its ability to pull in potential customers and positively impact companies through interactive engagements. Inbound marketing is indirect; there are no sales pitches or direct calls to action.
\nInstead, it employs constant engagement with brands to stimulate people’s interest and propel them to take action.
\nPreviously known just as simply ‘marketing,’ outbound marketing is an interruptive approach featuring content that is pushed at audiences whether they want it or not. Traditional sales approaches such as TV and radio ads, billboards, newspaper and magazine ads, banners, telemarketing, cold calling, and pop-up website ads are outdoor marketing examples.
\nWhile once perhaps the only way to get people’s attention, outdoor marketing has steadily fallen out of favor with audiences. These days, audiences ignore these advances and do not feel obliged in the slightest.
\n\nIt is no secret that nobody likes being bombarded with advertising messages in any form or being forced into making choices. And therein lays the advantage of inbound marketing. This strategy relies on enticing consumers with quality content, engaging and interacting with them, and giving them a choice to take further action.
\nWe see inbound marketing examples worldwide, yet they are often subtle and engaging and, therefore, do not seem intrusive. Instead of pushing out messages to uninterested audiences, inbound marketing solely aims to attract the best prospects, people that are actively looking for solutions online.
\nInbound marketing employs a wide range of marketing strategies like digital marketing, email marketing in newsletters and infotainment posts, and content marketing through blog posts and creative social media posts to attract potential consumers. Whether it is a product or service, inbound marketing tactics seek to align their offerings with consumers' needs so that their products and services are needed rather than merely available.
\nThe inbound marketing methodology relies much on content to do the job. In this process, strangers are attracted to websites through blogs, relevant content, and paid optimization of keywords and search engine results.
\nThese strangers turn into visitors who might keep coming back for more and are directed to landing pages and exposed to calls for action in a subtle yet effective manner.
\nCompelling, interactive, and engaging content is at the heart of inbound marketing. This content makes visitors share their email IDs and other contact information as relevant, which helps lead generation and fill the sales funnel.
\nSuccess stories and case studies of people finding the right kind of help turn these customers into promoters keen on sharing their experience through surveys, social monitoring, and smart content.
\nThe sales and marketing space's saturation has necessitated the need to shift to newer methods to engage consumers. So far, the content strategy has been gaining steady popularity. Internet and social media are less expensive and easy-to-use tools, but their accessibility and widespread presence can be leveraged to achieve success in inbound marketing.
\nOutbound marketing is called traditional marketing for a reason: there was a time when it was the only means to reach customers. These days, outbound tactics like interruptive messaging, cold calling, and newspaper and magazine ads have lost their effectiveness due to saturation and technology advancement.
\nSmartphones have now made it possible to identify sales and promotional calls on smartphones and disconnect them straight away, while ad-blockers on computers can block pop-up advertisements.
\nThe people themselves have been so exposed to digital ads that they have now developed \"banner blindness,\" a phenomenon where web users ignore banner ads, consciously or unconsciously.
\nClick-through rates for web display ads have also fallen to dismal levels, which means that unless a product or service is exceptional, relevant, or aligned with visitors' needs on a particular site, its outbound marketing campaigns are not going to work.
\nMany companies have begun to rely on a fusion of both inbound and outbound marketing to reach their goals in today's marketing landscape. That way, organizations can create brand awareness and visibility and engage with their audiences while giving the hard sell to targeted audiences.
\nMarketing pixels allow companies to gather information about visitors and send them paid ads that are most likely to be of use or interest. Retargeting pixels and contextual ads featuring quality content are some of the best ways to attract visitors' attention.
\nCompanies would benefit from trying out new strategies while continuing to deploy those that work for them. Combining with regular data analysis to assess profitability will help companies stay on top of the game.\n
Consumer relations are about engaging with their audience at every level of a sales funnel to improve consumer experience. And you are only as good as your emotional intelligence.
\nSince marketing and sales teams are mostly responsible for building it, consumer relations is most prevalent in the support department.
\nA pitch-perfect communication with consumers on the phone, via email, in person, or live chats can contribute more than one might think.
\nThe consumer experience and service industry requires agents to have the ability to relate to people on a personal level. Consumers need to feel as if they communicate with someone who genuinely cares and wants to solve their problem.
\nIt's not about hard skills but emotional intelligence (EI) of your agents, which you’re responsible for helping them develop.
\nEmotional intelligence helps people to communicate and resolve conflicts. It determines how teams work together efficiently and how they stay motivated to work better.
\nThe concept surged in popularity in the 1990s after the Emotional Intelligence book by Daniel Goleman got published.
\nPsychologist and science journalist, Goleman examined EI with application to leadership and workspace. He revealed direct links between the emotional intelligence of entrepreneurs and their business.
\nIt appeared that the top five components of EI — self-awareness, self-regulation, motivation, empathy, and social skills — result in an influence on business communication.
\nIn plain English, emotional intelligence is \"the ability to perceive, control and evaluate emotions – in oneself and others – and to use that information appropriately.\" (Source)
\nThat's how Goleman explained the growing interest in emotional intelligence in the workplace:
\n\"It stems from the widespread recognition that these abilities – self-awareness, self-management, empathy, and social skill – separate the most successful workers and leaders from the average. It's especially true in roles like the professions and higher-level executives, where everyone is about as smart as everyone else, and how people manage themselves and their relationships gives the best and edge.\" (Source)
\nHe described EI with four domains and twelve competencies a person needed to develop to become emotionally intelligent:
\nToday, experts agree on two statements:
\nManagers must pay attention to their agents' EI skills and help to grow them for improved consumer service.
\nEmotional intelligence helps agents develop consumer service skills like empathy, adaptability, self-control, teamwork, and willingness to improve. Having emotional self-awareness and the ability to admit they don't have the answer improves communication.
\nConsumer satisfaction and consumer retention increase with emotionally intelligent support teams.
\nAccording to studies, 61% of consumers won't buy from a company providing them with poor consumer experience. On the contrary, 60% of consumers will work with a business handling consumer service well, even if the outcome isn't what they expected at first.
\nThe emotional intelligence of consumer service agents give insight into problems because their conflict management and communication skills encourage consumers to share feedback. Better individual interactions with consumers influence their buying decisions over time.
\nSo, why not foster positive consumer relations by helping your agents become more emotionally intelligent?
\nStart by growing a culture of emotional intelligence in your organization. Follow an education plan for why agents need EI and how it helps them build better consumer relations.
\nWhen talking to consumers by phone or in live chats, consumer service agents need to stay engaged and adapt quickly. Implement simple tactics to ensure emotional intelligence success.
\nSetting up your team to succeed also requires some larger strategies.
\nWork environment matters for EI growth. It can influence health, mood, and motivation. It can boost productivity and help to control emotions. Organize the workspace for your consumer service agents so they could feel comfortable there.
\nThink of a proper temperature level in the office. Consider light, comfortable furniture, and ventilation; also, make sure that every member of your team has an intimate environment. Remember to train them on hard skills too like using business software and understanding the product to improve consumer relations.
\nEncourage the social responsibility of your consumer support agents if possible. It's one of the highest emotional intelligence levels, so it would be a good thing to develop it in your team.
\nLet them participate in volunteer events, encourage to make donations to charity, and promote positive changes in a non-intrusive way. The big chances are that most of your consumer support agents are Millennials, so they are a generation who's more concerned about doing something meaningful rather than earning money only. They'll support such an initiative by all means!
\nSocial responsibility is about what a business can contribute to others. In the context of emotional intelligence, it's a chance to train self-awareness and self-control of your agents.
\nBuilding and supporting consumer relations are time- and energy-consuming. It requires creativity and the ability to be flexible, which is stressful and can lead to the agents getting burned out. When in stress, they will hardly think of being emotionally intelligent in communication with consumers.
\nUse simple tactics to keep the stress levels down.
\nStellar communication skills are a must for your consumer support agents to have. These skills are not only about the ability to talk via phones, chats, or emails but also about active listening, gaining a better understanding of body language, and the opportunity to express frustrations and concerns. Help your consumer service team develop them.
\nAllow your team to share their ideas with you. Organize brainstorming sessions, present a storyboarding technique to them, and ask how they would solve problems.
\nThe way your agents talk to consumers impacts your business reputation so be sure to appeal to their emotional intelligence.
\nEmotional intelligence addresses such consumer service skills as persuasion and the ability to communicate clearly, use positive language, and \"read\" the consumer's current emotional state.
\nUse the appropriate tone and style during phone calls or live chat communication with consumers.
\nEncourage best practices with your consumer service agents like:
\nEmotional intelligence is the ability to control emotions and relate well to others. Incorporating EI training into their management programs and encouraging the staff to grow EI builds a more robust business.
\nIt takes commitment and time but yields loyalty. Grow the emotional intelligence of your agents, be emotionally intelligent yourself, and implement them across business communication systems for productive consumer relations.
\n\n","frontmatter":{"date":"March 31, 2021","updated_date":null,"description":"Steps to Grow Your Emotional Intelligence for Better Consumer Relations | LoginRadius.","title":"Steps to Grow Your Emotional Intelligence for Better Consumer Relations","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.4388489208633093,"src":"/static/be2db10c7ec57c22d673b9e6115d5138/14b42/emotional-intelligence-loginradius.jpg","srcSet":"/static/be2db10c7ec57c22d673b9e6115d5138/f836f/emotional-intelligence-loginradius.jpg 200w,\n/static/be2db10c7ec57c22d673b9e6115d5138/2244e/emotional-intelligence-loginradius.jpg 400w,\n/static/be2db10c7ec57c22d673b9e6115d5138/14b42/emotional-intelligence-loginradius.jpg 800w,\n/static/be2db10c7ec57c22d673b9e6115d5138/47498/emotional-intelligence-loginradius.jpg 1200w,\n/static/be2db10c7ec57c22d673b9e6115d5138/f2e3f/emotional-intelligence-loginradius.jpg 1400w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Lesley Vos","github":null,"avatar":null}}}},{"node":{"excerpt":"Customer Authentication and Identity platforms offer a seemingly, complex web of tools that touch every aspect of a customer-facing business…","fields":{"slug":"/identity/calcualting-roi-build-vs-buy/"},"html":"Customer Authentication and Identity platforms offer a seemingly, complex web of tools that touch every aspect of a customer-facing business and can have a significant impact on your bottom line.
\nMost businesses with legacy systems are stuck between choosing to maintain an existing in-house system, investing in building a new in-house system, or working with a vendor. Making
\nthe wrong decision can be expensive, time-consuming, can put you at risk of a data breach, and may only keep you in regulatory compliance in the short-term.
\nWorking with an identity vendor who is an expert in the space is the safest and most economical approach to avoiding the pitfalls I mentioned above.
\nA modern solution offers short-term wins and long-term value, highlighted by:
\nMix those benefits in with a speedy implementation period, and your teams can get back to focusing on innovating and growing your business.
\nThis blog is a multi-part series where we will outline the value of working with LoginRadius over maintaining and building up your existing systems.
\nMost businesses that hesitate to invest in a vendor solution are often unaware of how much their existing approach is costing them – and not just in money.
\nTo understand why a vendor approach is so economical, we must first outline the existing costs associated with maintaining an outdated and decentralized authentication and identity system.
\nAt the end of this section, you should have a blueprint for understanding what your internally built system costs to run today.
\nUse a chart like the one below to enter your costs. Remember, even rough estimated will very quickly outline the scale of these costs:
\n| \n#\n | \nItem\n | \nAmount ($)\n | \n
| 1\n | \nAssigned Staff Salary Totals\n | \n\n | \n
| 2\n | \nAdding or Fixing Features Totals\n | \n\n | \n
| 3\n | \nCustomer Service Salary Totals\n | \n\n | \n
| 4\n | \n\nTotal \n | \n \n | \n
The maintenance costs of in-house Authentication and Identity are pretty high even if we only define “maintenance” as keeping the existing system working properly.
\nWhen businesses embark on a project to improve or update those systems, those costs skyrocket – entire teams of developers, project managers, and executives must turn their efforts towards these pushes.
\nCustomer service efforts make up a huge chunk of the hidden costs associated with legacy authentication systems. These teams see large swaths of their time drained by dealing with end-users trying to reset their passwords, recover their accounts, cancel memberships, revoke access to data, and more.
\n\nOne of our news and media customers told us a story about a project they took on a couple of years before working with us. It started with a question: _Do we want to add Google as a social login option to our website? _
\nThey launched a research team that was asked to determine whether their users would leverage that option enough to make a difference in conversion; these findings had to be presented to leadership, and then a decision had to be made by that group. Once that decision was, they assigned a project manager and a series of front-end and back-end developers to update their site and apps with the new login option. This involved developing the social login connectors, QA testing, staging environments, then a go-live team for their web and mobile offerings. This effort took over four months to complete.
\nThis same project would take LoginRadius customers no more than a couple of weeks. How?
\nWell, the connectors are already built. We have detailed step-by-step guides in our documentation. Our support is available 24/7/365 to help solve any issues, and our dashboard-driven deployment tools offer pre-built and customizable options from a UI/UX perspective.
\nIf the business decision is already made, you could easily add a social login option to your website and mobile apps in the afternoon and go live that same night – we know this because we see our customers do it all the time!
\nStayed tuned for Part II of this series, where I will help you calculate lost revenue associated with authentication and system availability.
\n\n","frontmatter":{"date":"March 31, 2021","updated_date":null,"description":"Most businesses with legacy systems are stuck between choosing to maintain an existing in-house system, investing in building a new in-house system, or working with a vendor. Making the wrong decision can be expensive. This blog is a multi-part series where we have outlined the value of working with LoginRadius over maintaining and building up your existing systems.","title":"Calculating ROI, Build vs Buy (Part 1)","tags":["customer authentication","identity management","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/95457fd0469650a4a716e0d2837f0db5/14b42/calcualting-roi-build-vs-buy-cover.jpg","srcSet":"/static/95457fd0469650a4a716e0d2837f0db5/f836f/calcualting-roi-build-vs-buy-cover.jpg 200w,\n/static/95457fd0469650a4a716e0d2837f0db5/2244e/calcualting-roi-build-vs-buy-cover.jpg 400w,\n/static/95457fd0469650a4a716e0d2837f0db5/14b42/calcualting-roi-build-vs-buy-cover.jpg 800w,\n/static/95457fd0469650a4a716e0d2837f0db5/16310/calcualting-roi-build-vs-buy-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Cooper Matheson","github":null,"avatar":null}}}},{"node":{"excerpt":"There’s a significant increase in the number of identity theft cases amid the global pandemic since the internet became the second home for…","fields":{"slug":"/identity/identity-theft-frauds/"},"html":"There’s a significant increase in the number of identity theft cases amid the global pandemic since the internet became the second home for everyone in 2020.
\nWith so many businesses adopting diverse working environments, fraudsters are quickly finding new ways to breach security and gain access to confidential information.
\nAs per the FTC’s COVID-19 & Stimulus Report, 143,992 fraud reports linked to COVID-19 have been reported in the year 2020.
\nHowever, experts predict that the number of cybercrimes in 2020 was just the tip of the iceberg since cybercriminals are already geared to sneak into a user’s system by trespassing into newly adopted working environments.
\nBut what’s more alarming is the fact that these numbers are expected to surge in 2021, which further increases the risk for businesses with a frail line of defense.
\nUndoubtedly, businesses must anticipate potential frauds to minimize the risk for their employees’ and clients’ identities in 2021.
\nLet’s understand the major identity theft frauds for 2021 along with aspects that help in preventing these frauds.
\nIdentity theft could be defined as the illegal access to your data including name, personal identity number, bank details, and enterprise login credentials.
\nThis unauthorized access is intended to steal crucial details, transfer funds, or even manipulate the data of a particular enterprise.
\nThe victim may receive an email demanding a certain action. For instance, an email with a malware link, which when clicked, may install malicious software on someone’s computer and gain access to their business or personal information.
\nHere’s the list of trends that are predicted by global cybersecurity professionals that businesses could witness in 2021:
\nWith fraudsters bypassing every secure and reliable mode of authentication, biometric fraud could be the next big thing when it comes to data breaches.
\nHackers are already working on breaching biometric authentication by the means of replacing the original pictures of an individual with fake ones.
\nThis would help in bypassing the essential identity verification systems to crucial data including banking details and media.
\nSeveral cases of biometric frauds have been reported in 2020, which are predicted to surge in 2021. Only a secure multi-factor authentication, based on risk analysis can help in preventing biometric frauds.
\nBesides the usual attacks that businesses across the globe witness every day, attackers are now figuring out new innovative ways to bypass authentication or gain access to a user’s confidential information.
\nThe rising number of social engineering and ransomware attacks is a good example of how attackers can utilize a malicious program for financial benefits.
\nCreating awareness among employees and consumers could be the most efficient way of reducing any kinds of social engineering and ransomware attacks.
\nAnother expected trend in cybercrime to witness in the year 2021 is the use of synthetic identity.
\nSynthetic identity theft is fraud that helps in authenticating an unauthorized professional by combining real and fake information about an individual.
\nCybercriminals steal social security numbers and combine the same with fake information including names or addresses and may get unnoticed for months.
\nConsidering the use of CIAM (consumer identity and access management) solution could be the best option for securing identities and shunning any chance of identity theft.
\nJust like ransomware, which demands a certain amount of fees to unlock your files once malicious software is installed in your computer, other forms of coercion attacks could be witnessed in 2021.
\nThese kinds of attacks are projected to demand money to unlock the files on a system that are encrypted through a software program.
\nThis software program is installed when a user accidentally clicks on a link in a spam email or can be even injected while the user is browsing on a suspected website.
\nUsing an antivirus program could be the best option to prevent any kinds of coercion attacks.
\nCredential stuffing allows an unauthorized professional to get access to a user through credentials, which are repeatedly used by a user on different platforms.
\nThis kind of attack could be quite dangerous since attackers can log in to multiple websites and platforms with a single user id and password as set by the user.
\nMulti Factor authentication implementation for businesses could help in preventing credential stuffing attacks on their employees as well as consumers.
\nHere are some effective ways to prevent identity theft for businesses:
\nLack of adequate cyber awareness leads to identity theft frauds. It’s crucial for businesses to cyber-aware their employees as well as clients.
\nThe aforementioned aspects also require adequate consideration when it comes to securing the identities of individuals and consumers.
\nImplementation of identity and access management solutions could be the game-changer for businesses that are striving to protect consumer identities.
\n\n","frontmatter":{"date":"March 31, 2021","updated_date":null,"description":"With so many businesses adopting diverse working environments, fraudsters are quickly finding new ways to breach security and gain access to confidential information. Businesses must anticipate potential frauds to minimize the risk for their employees’ and clients’ identities in 2021.","title":"Identity Theft Frauds- Staying Ahead in 2021","tags":["data security","mfa","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.4705882352941178,"src":"/static/a968aaf38f403b91d10e8dd3679a6854/14b42/identity-theft-fraud-cover.jpg","srcSet":"/static/a968aaf38f403b91d10e8dd3679a6854/f836f/identity-theft-fraud-cover.jpg 200w,\n/static/a968aaf38f403b91d10e8dd3679a6854/2244e/identity-theft-fraud-cover.jpg 400w,\n/static/a968aaf38f403b91d10e8dd3679a6854/14b42/identity-theft-fraud-cover.jpg 800w,\n/static/a968aaf38f403b91d10e8dd3679a6854/16310/identity-theft-fraud-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Vishal Sharma","github":null,"avatar":null}}}},{"node":{"excerpt":"The booming number of data breaches across the globe depicts that privacy compliance is the need of the hour. For those who don't know what…","fields":{"slug":"/identity/privacy-compliance/"},"html":"The booming number of data breaches across the globe depicts that privacy compliance is the need of the hour.
\nFor those who don't know what privacy compliance is—it's an important data security practice that is becoming progressively necessary as data privacy laws like the EU’s GDPR become more stringent.
\nHere are the stats showcasing total data breaches and exposed records in the US alone from 2005-2020.
\nSource: Statista
\nSome of the major data breaches over the last couple of years include Marriott, T-Mobile, Quora, British Airways, and recently, Capital One Bank in the US.
\nConsidering these high-profile leaks, the data protection compliance program in business is now crucial than ever before.
\nA business won’t even realize a breach for weeks but all it takes is a minute for a successful data leak.
\nPrivacy compliance law states how organizations (regardless of their industry) meet regulatory and legal requirements for the collection, processing, and maintenance of personal information.
\nA breach in data privacy can lead to legal consequences and may be followed by investigations and fines.
\nBut why do organizations need to immediately think about getting privacy compliant?
\nWell, consumers or employees can respond with civil lawsuits whenever their privacy is compromised while an organization collects and processes personal information.
\nPrivacy compliance is the line between the legal and the illegal. Privacy laws and regulations help protect consumers in different countries by ensuring data is handled appropriately.
\nThe EU Data Protection Directive (Directive 95/46/EC), adopted back in 1995, was designed for protecting the privacy and security of personal data.
\nAccording to EUDPD, the data protection rules must be considered whenever personal data related to EU citizens is collected or exchanged for processing.
\nMoreover, the General Data Protection Regulation (GDPR), a legal framework approved in 2016, replaces its predecessor EUPD and sets essential guidelines for collecting & processing personal information from the European Union residents.
\nFor US citizens, the California Consumer Privacy Act (CCPA) is intended to protect unauthorized access to PII (Personally Identifiable Information).
\nCompanies not in compliance with the GDPR and CCPA face hefty fines and may end up tarnishing their brand reputation.
\nBusinesses must consider the fact that these regulations not only apply when the responsible parties are established or operated within the countries but are also applicable when the concerned organizations are operated and located outside the countries but attracting the EU or the US residents.
\nWhile the world is fighting an uphill battle amidst the COVID-19 pandemic, there’s a significant surge in data subject access requests (DSARs).
\nDSAR (Data Subject Access Requests) is a request by an employee or a consumer to an organization regarding the detailed information of processing of their data along with an explanation of the purpose.
\nThe below-mentioned stats depict the submission of Data Subject Access Requests in the UK in 2020.
\nProtecting consumer data should be the #1 priority of businesses seeking substantial growth in the year 2021 and beyond.
\nAny security breach leading to personal data theft of consumers could negatively impact the brand reputation of an organization leading to legal consequences.
\nAs discussed earlier, businesses must seek professional help to ensure compliance to stay ahead of the curve.
\n\n","frontmatter":{"date":"March 31, 2021","updated_date":null,"description":"Privacy compliance is the line between the legal and the illegal. Such regulations help protect consumers in different countries by ensuring data is handled appropriately. Another reason why organizations must comply is to avoid heavy fines.","title":"What is privacy compliance and why is it so important?","tags":["data privacy","compliance","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7699115044247788,"src":"/static/beac91fef24f0cc0070572eaed6869d5/14b42/privacy-compliance-cover.jpg","srcSet":"/static/beac91fef24f0cc0070572eaed6869d5/f836f/privacy-compliance-cover.jpg 200w,\n/static/beac91fef24f0cc0070572eaed6869d5/2244e/privacy-compliance-cover.jpg 400w,\n/static/beac91fef24f0cc0070572eaed6869d5/14b42/privacy-compliance-cover.jpg 800w,\n/static/beac91fef24f0cc0070572eaed6869d5/16310/privacy-compliance-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Vishal Sharma","github":null,"avatar":null}}}},{"node":{"excerpt":"In this age of social media marketing, are you among those who believe email marketing is dead? Far from being redundant, email marketing is…","fields":{"slug":"/growth/7-best-marketing-emails-to-attract-consumers-right-away/"},"html":"In this age of social media marketing, are you among those who believe email marketing is dead? Far from being redundant, email marketing is thriving in today's world.
\nHere are some latest statistics: 87% of B2B marketing teams still use email to boost their customer reach, while 79% of B2C marketing teams use email to share new blogs and articles. Overall, the new user signups and ROI on email marketing to attract consumers is good at $44 revenue for every $1 spent in expenses.
\nThe right type of marketing emails with an interesting subject line and body can go a long way to engage with new client prospects and boost your sales numbers and enhance customer experience.
\nHaving said that, email fatigue is also a real problem – with thousands of promotional emails flooding our inboxes. How can you use email marketing to attract customers without sounding \"too salesy\" or making it a \"hard sell?\"
\n\nHere are the seven best types of promotional emails that should be part of your email marketing strategy:
\nAlso known as introductory emails, welcome emails simply introduce yourself and your business to potential customers.
\nAt this early stage, you are not sending an email for selling any product or informing clients of a new marketing campaign. Apart from introducing your business, talk more about how your product or service can help clients improve their business. Include an interesting subject line for the email and thank the client for taking an interest in your business (example, “Thanks for signing up!”).
\nHere are some good tips for effective welcome emails:
\nLimited time offers are among the best tools of using email marketing to attract customers, particularly if you are in the eCommerce space. You can send a promotional email with a limited-time offer that could include free shipping, a gift, or a discount – all available only for a limited time. An example of this is the special offer from BarkBox that offers free extra toys for your dog with a multi-month subscription.
\nLimited time offers effectively convert undecided (or \"on the fence\") types of prospects into customers. Here are some tips that you can use when sending out emails with limited time offers:
\nSubscriber emails are a different form of welcome emails that you can send out after a client has signed up for a newsletter or e-book, free trial, or filled up an online customer form. Like welcome email, subscriber emails are effective at converting new sign-up clients into brand loyalists. Retail brand, Banana Republic, is an apt example – with its 15% discount for new subscribers.
\nIf you have previously promised the client a special offer or discount, it is now the right time to fulfill your promise through the subscriber email. Even if you have not, offer your new subscriber an exclusive offer – like 15% off on their first purchase, or free shipping, or a promotional code.
\nAlternatively, you can introduce your new subscribers to your social media pages (\"Like us on Facebook\" or \"follow us on Pinterest\") that work to build customer engagement with your brand. Use the following client tips when sending our subscriber emails:
\nBe it new products or services, a new book, or a new software tool, product launches offer exciting email ideas to gain new customers – or even repeat purchases. At this stage, you have done most of your sales-related groundwork with potential clients and are ready to go ahead with the \"hard sell.\"
\nFor a successful product launch email campaign, your customers must know your brand and product line – and have sufficient interest in engaging with your brand.
\nHow do you develop a successful product launch email strategy? Here are some effective tips:
\nWhen you are running an online store as a small business, new product launches may not happen every week or month. You are more likely to have new product arrivals like the latest bedroom furniture or the new season's fashion wear. Online shoppers are always keen to see what \"new stuff\" you have added to your product catalog – so why not inform them about it by sending new arrivals emails to their inbox?
\nHere are some tips for new arrivals email marketing:
\nHoliday seasons – the time when both consumers and retailers look forward to. Be it Halloween, Easter, or Christmas, there is always a special day around the corner (no matter which part of the world you are located in).
\nSeasonal campaigns are a great marketing channel that can improve your conversion rate. Here are 14 best examples of holiday emails that you can check out.
\nBelow are some effective tips for implementing your seasonal holiday email campaign:
\nFree trips, contests, free stays, or cash prizes – Giveaway emails always promote products, drive customer engagement, or increase sales. Want to grow your subscriber email list? Giveaway emails can work wonders for that too.
\nGiveaway emails should vary depending on your product category. Here are some tips that should keep you in good stead:
\nEven in this day and age of social media marketing, email marketing remains among the best marketing tools to attract and grow your customer base. This article outlines the seven most effective types of marketing emails that your sales prospects would love to see in their mailbox. Having said that, you need to design your email with the right tips to improve your email marketing campaign and email conversions in a short time.
\nFor any marketing business, protecting their customer identities is also important to prevent any data breaches. LoginRadius provides the best identity management tools that can protect your customers during the login, registration process, and other customer touchpoints on your website.
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