{"componentChunkName":"component---src-templates-blog-list-template-js","path":"/95","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"excerpt":"In the present era, people have become more reliant on technology, especially social media. Many people use different devices and platforms…","fields":{"slug":"/identity/continuous-authentication/"},"html":"

In the present era, people have become more reliant on technology, especially social media. Many people use different devices and platforms to remain connected with their office work and friends. Furthermore, people nowadays can also access their social and work accounts anytime and anywhere as long as they remember their login details and authenticate themselves to the system.

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Continuous Authentication - What is it

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Continuous authentication can be regarded as a confirmation process directed at rendering identity verification and cybersecurity safeguard on an open-ended basis. This process estimates the likelihood that the discrete network users are the ones who they claim to be throughout an entire session. However, the method of continuous authentication is fairly new.

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Previously, we had static authentication, where the individuals just had to enter their login credentials in the system to log on to any application. The system then evaluates the entered credentials and matches those credential stuffing in the database. If the credentials match the details in the database, the system grants access to the users by successfully authenticating their credentials. However, this static content authentication has become less secure in the present times, where online frauds have become more technological.

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In 2018 alone, almost 57% of Canadian internet users experienced some form of a cybersecurity incident. Fast forward to pandemic-induced work-from-home months; 3 out of 10 organizations in Canada faced increased cybersecurity attacks. These increased online frauds have called for a more secure authentication process.

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This is where continuous authentication comes into the limelight. It has brought a novel perspective to network protection, and the response it has earned continues to illustrate the significance organizations append to their network security these days.

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Apart from this, continuous authentication can assist an organization in defending itself from online swindlers. They attempt to take over the online session right after when the user has finished using them. This continuous authentication further assists in securing a network from phishing and stuffing threats.

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How Continuous Authentication Operates

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Continuous user authentication operates based on user behavior and tries to authenticate a user based on that and has always remained an indispensable element of cybersecurity.

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However, with the advent of time, this authentication has grown rapidly from employing a complex password to password-less authentication for user access using methods like facial recognition, biometric authentication, and many more authentication scores.

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In the present times, it may seem like all these methods are also not sufficient due to the upsurging in cybercrimes, and the session imposters have become far more advanced. However, the developers have started employing continuous authentication in the network to make these methods more secure.

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There are numerous means that the system uses for continuous authentication. Mentioned below are some of the most common verification types that continuous authentication employs for its hassle-free operation.

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1. Biometric authentication

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Biometric authentication is deemed as the most secured authentication method that a system uses. Mentioned here are some of the advantages of biometric authentication:

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An instance of the importance of continuous authentication using behavioral biometrics can be a situation when a user puts a two-factor authentication in their system, contemplating that this is the most secured level of authentication that they can use to protect their system.

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However, this two-factor authentication can also be easily hacked by the session imposters, and this is the reason why numerous reputed companies and government agencies utilize continuous authentication for a more secured network.

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Biometric authentication technology is utilized by numerous organizations, government, military, and other important departments that are in need of continuous authentication for protecting their networks. Some of the most common biometric and continuous authentications comprise:

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In this kind of continuous authentication, the system can easily track the bodily movement of a user, like how a person uses their mouse pointers, the velocity of the mouse cursor, and many other factors to authenticate a user.

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An example of this kind of continuous authentication can be large multinational companies that employ this authentication to track the movement of their employees.

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In this kind, the system saves the face of the user in the database and hence, will require facial recognition every time the user wishes to use the system interface.

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Behavioral patterns are a kind of continuous authentication method where the system identifies some behavioral traits like typing speed, finger pressure on the mouse, etc., for authenticating them.

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This process is the most helpful in the case of banks or any other organization that has a lot of over-the-call interaction. This method of authentication verifies users based on their voice.

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2. Authentication with passwords

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Passwords are considered one of the most prevalent ways of continuous authentication. These are a combination of letters, numbers, strings or any special character that a person uses to protect their network. It is extremely important to create strong passwords that use all the above-mentioned combinations to give additional security to your network. However, nowadays, these passwords have become more prone to various phishing acts as they can be easily hacked by cybercriminals.

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The main reason for passwords losing their effectiveness is due to the fact that many people employ similar passwords for all their accounts as they think they would not be able to remember a different password for every online account. Using similar passwords can easily help imposters hack into a system. Hence, it is advisable that people must use strong and different passwords for all their online accounts to prevent themselves from all fraudulent activities.

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3. Authentication based on certificate

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In this method, the system uses digital certificates to identify its users. A digital certificate can be defined as a digital document that works as a consumer’s license to the system. It carries a key that holds the consumer’s digital signature and is only issued by a certification official. This certification-based authentication system is a more secure way of signing in to a system.

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The use of certificate-based continuous authentication can be seen in software development companies where there is a more threat to data and its privacy.

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If you are perplexed in choosing an authentication system for your networks, you can choose LoginRadius' authentication options without batting an eyelid. The continuous authentication solutions provided by LoginRadius comprises of various methods to cater to the needs of various enterprise and users that are stated below:

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In this smart login continuous authentication method provided by LoginRadius, consumers or enterprises can easily log in with a smart net server without actually logging-in to a domain for additional security.

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The consumer is not required to enter the password every time they log on to a system with this method, subduing the threat from entering passwords multiple times.

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Multi-factor authentication allows users to add various layers of protection to their data. This method requires additional authentication other than a password, including a mobile code, captcha verification, fingerprint, etc.

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In this method, individuals can sign up for their work or social media accounts from a third-party website rather than logging it from their system to protect them from cybercriminals.

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All these authentication methods are provided by LoginRadius make the login and authentication process more effortless for your users and further assist you in creating a more solid client base and keeping your data safe and secured. The technology of authentication is constantly changing and evolving.

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Conclusion

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Many businesses have progressed ahead of password-based authentication and embraced the technology of continuous authentication to intensify the client experience on their network and keep their data secured. Access management has become easier, and also the need for remembering complex passcodes has diminished with this method. Moreover, continuous authentication systems like biometrics further prevent a data breach in the form of cybercrime.

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\n","frontmatter":{"date":"March 03, 2021","updated_date":null,"description":"Continuous authentication estimates the likelihood that the discrete network users are the ones who they claim to be throughout an entire session. However, the method of continuous authentication is fairly new and has brought a novel perspective to network protection these days.","title":"What is Continuous Authentication","tags":["continuous authentication","biometric authentication","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.2738853503184713,"src":"/static/036a8e8748438acb126cb21d9e87c910/14b42/continuous-authentication-cover.jpg","srcSet":"/static/036a8e8748438acb126cb21d9e87c910/f836f/continuous-authentication-cover.jpg 200w,\n/static/036a8e8748438acb126cb21d9e87c910/2244e/continuous-authentication-cover.jpg 400w,\n/static/036a8e8748438acb126cb21d9e87c910/14b42/continuous-authentication-cover.jpg 800w,\n/static/036a8e8748438acb126cb21d9e87c910/16310/continuous-authentication-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"Being a Quality Analyst, it's our responsibility to run test cycles on the system and push releases every two weeks to ensure the system is…","fields":{"slug":"/engineering/qa-teams-deliver-quality-software/"},"html":"

Being a Quality Analyst, it's our responsibility to run test cycles on the system and push releases every two weeks to ensure the system is updated with the latest fixes and everything is bug free on the live platform. Usually, every release includes amendments as well as fixes done. If we talk about the resources, the team typically has 8-10 resources, including developers and the QA team.

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Therefore, we should always be proactive about every release and avoid any stress during the release. Everything has to be managed properly when it comes to execution from the development end or testing from the QA end. For that purpose, we have to follow proper strategies to ensure that everything is getting tested and the release we approve met the expected quality standards.

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Break away from the conventional roles and obligations of QA

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We have penetrated limits in two ways. In this day and age, we are a client confronting unit, as we get with our clients straightforwardly about their issues which they experience over the software or what are the highlights which they need to join on the stage. Also, we are actively participating in the design discussions or any inputs required from our end, which we receive from the client's end, to make sure we are going in the right direction as per the client's vision. Our testing experience always helps detect any flaw or defects before doing any coding work, which reduces additional efforts and minimizes the work. This way, we can ensure everything is done based on the client's given timeline and a quality outcome.

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Opt for releases very carefully

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As it's impractical to test everything each time at whatever point you push any delivery. For that reason, you need to focus on the piece of code that has been chipped away. This way, you can test the primary work component without postponing things and afterward run a total test cycle to ensure no other part has been clashed by the changes. For this reason, there is a new delivery check with the group of what piece of code has been refreshed and what are the results, and generally center around that part to run tests. This way, you can focus on the work and endeavors which should be put.

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We center around those pieces of the code and utilize existing computerization tests to deal with different parts. If you realize something worked in the final delivery and you're not contacting it in this delivery, at that point, you don't have to invest an excessive amount of time in testing. So base your delivery standards on the new code that is being added.

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Always have a proper plan based on priorities

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QA has to make sure that whatever work needs to be done is appropriately prioritized. For example, if particular area of a platform is not affecting things much and can be taken care at later stage then it should be on the lowest priority; If less than one percent of our users are on a particular browser, issues specific to that browser stand out enough to be noticed. And the area which is affecting the whole system should be done on the very first priority. There should be priorities defined like – Blocker, Emergency, Highest, High, Normal, and Low! So always work as per the critical attention on a specific feature and consider the target user demands. What is their feedback or issues to which they want to have access? If something moved beyond clients and we find bugs, we need to fix them in the following release.

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Always make sure to have proper environments ready!

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You will often hear from the development team that, \"…. It works fine with me; there must be some network issue or system issue on your end\". We have to make sure not to have such conflicts in between because, in the end, our goal has to be – Delivering bug free solution!

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For that purpose, Our QA and development teams run their tests in the same environment. As our builds move through the development pipeline, we should test the code under the production environment to build our staging environment to simulate our customer's production environments.

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Set up a dedicated performance testing team

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Always plan to arrange a dedicated performance team who can run tests as soon as a product is steady and tell the team about new versions and requirements to evaluate the performance risks.

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To update performance teams with all the latest information and provide them with an environment close to production as you can. To make sure that there shouldn't be any gaps between and can appropriately test the product.

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Run a regression cycle

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QA team runs regression tests in the last phase of the product cycle, and it is that process that confirms the product delivery. If any of the regression tests fail, QA informs the managers/stakeholders so that appropriate actions can be taken for further release as it's never acceptable to deliver the product if any of the tests fail, which might end up in more significant problems for the team as well as the client. So the QA team always makes sure to run regression tests to verify everything properly.\nWe additionally automate our regression cycle, so it just requires a couple of days to run.

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Production environment testing on customer accounts is necessary

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As we maintain customer data in our database collections, we need to guarantee that it should remain attuned with any new versions that have been released or about to release. Whenever we release a new version, we run several updates to check that no data was harmed, and in case we find any data-corrupting bugs, those become our highest priority. We also perform manual backward compatibility testing while taking steps towards finding an automated and more efficient approach. Nonetheless, it would be best to do some manual testing, as this is one of the last stages before production.

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Sanity testing on production environment

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We perform post-release sanity tests on our production account to authorize that everything works as projected, including all third-party systems. We initially perform tests utilizing our existing production account but then create a new account to check that the process will continue to work correctly as new customers register.

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Conclusion

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The best testing practices should inculcate all other processes in general and risk management processes in particular in them. The focus should be to improve the software's overall quality while aiming to reduce the cost with continuous monitoring during and after the software release. While doing quality assurance testing, the tester should comply with all the fundamental principles and industry practices and look at the product from the end user's perspective.

\n","frontmatter":{"date":"March 01, 2021","updated_date":null,"description":"A comprehensive overview of the QA testing process is given. Learn what it takes to get top-notch testing facilities.","title":"QA Testing Process: How to Deliver Quality Software","tags":["QA","Processes","Testing"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/5fe40fa61d401b955af6527da8353680/2a4de/software-testing.png","srcSet":"/static/5fe40fa61d401b955af6527da8353680/69585/software-testing.png 200w,\n/static/5fe40fa61d401b955af6527da8353680/497c6/software-testing.png 400w,\n/static/5fe40fa61d401b955af6527da8353680/2a4de/software-testing.png 600w","sizes":"(max-width: 600px) 100vw, 600px"}}},"author":{"id":"Neha Vyas","github":"nehavyasqa","avatar":null}}}},{"node":{"excerpt":"What is Brute Force Attack Brute Force is a hacking technique used to find out the user credentials by trying out possible credentials. So…","fields":{"slug":"/identity/brute-force-lockout/"},"html":"

What is Brute Force Attack

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Brute Force is a hacking technique used to find out the user credentials by trying out possible credentials.

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So in brute force attacks, you are not exploiting any vulnerability in the web application. Instead, you are trying all the possible combinations and permutations of passwords and usernames of the victim and trying to see if you get any of those right.

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How Brute Force works

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Attackers use a tool to which they feed the username and password—may be one username and a list of passwords or a list of usernames and a list of passwords.

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Thereafter, the tool sends the combinations of these usernames and passwords to the web application where credentials are checked and depending on the response of the application, the tool decides whether the credentials were right or wrong/incorrect.

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If the login is successful, then the username and password combination is considered as correct. If the login was a failure, then the combination of those credentials was wrong.

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Types of Brute Force Attacks

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How to Defend Against Brute Force Attacks

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Brute force attack takes time. It could take from a few weeks to even months. So, if you want to defend from hackers, you should make credentials hard for attackers to guess. Here are a few ways you can be safe.

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Conclusion

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In this blog we have tried to explain the brute force in simple language. Bruteforce is not only used for hacking purposes but many companies use it for testing their security system also. This gives us the knowledge about how we can protect our accounts from hackers.

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\n","frontmatter":{"date":"February 27, 2021","updated_date":null,"description":"In brute force attacks, you are not exploiting any vulnerability in the web application. Instead, you are trying all the possible combinations and permutations of passwords and usernames of the victim and trying to see if you get any of those right.","title":"What is Brute Force Attack","tags":["data security","cybersecurity","mfa","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/1fbc4aff23283a32fd6bd7bd0d7c6d41/33aa5/brute-force-lockout.jpg","srcSet":"/static/1fbc4aff23283a32fd6bd7bd0d7c6d41/f836f/brute-force-lockout.jpg 200w,\n/static/1fbc4aff23283a32fd6bd7bd0d7c6d41/2244e/brute-force-lockout.jpg 400w,\n/static/1fbc4aff23283a32fd6bd7bd0d7c6d41/33aa5/brute-force-lockout.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Manish Tiwari","github":null,"avatar":null}}}},{"node":{"excerpt":"What is PIN Authentication Pin Authentication is yet another popular method of authenticating consumer identity more efficiently. Logging…","fields":{"slug":"/identity/what-is-pin-authentication/"},"html":"

What is PIN Authentication

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Pin Authentication is yet another popular method of authenticating consumer identity more efficiently.

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Logging in through PIN is in popular culture nowadays. This feature allows the consumer to set a PIN in addition to the password during registration or login. Later, during the subsequent logins for authentication, the application requests the same PIN to authenticate.

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This means PIN verification is not a stand-alone authentication feature, i.e., it will always require the first level authentication feature in place to work with it.

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PIN based authentication generally works on a two-level authentication model. Let’s try to understand it with the help of an example:

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Let’s say there is an application that supports PIN based authentication. Whenever a new user accesses the application, they’re prompted to enter the email/username and password combination, which can be considered a level 1 of this authentication model.

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Now there comes PIN, where the user gets an option to first set up one, either at registration or login. Whenever the same user reaccesses the application, they are prompted to enter a PIN instead of the email/username and password combination, which is considered level 2 of this authentication model.

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Some other aspects which prove PIN authentication a robust and a secured model:

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  1. It is not permanent. The sign in PIN will only be asked until the corresponding PIN system access token is valid.
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  2. It is device-specific and will ask to set up a new one whenever it detects a new device.
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  3. It can also be used as a Re-Authentication model.
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What is 3D Secure Authentication PIN

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3D Secure Authentication is a security protocol used in online transactions to prevent fraud.

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When making a purchase, the cardholder is prompted to verify their identity, often by entering a one-time PIN sent to their mobile device or through another method, such as biometric authentication.

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This additional step helps ensure that the person making the transaction is the legitimate cardholder, providing an extra layer of security.

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Advantages of PIN Authentication

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PIN authentication offers several benefits that make it an attractive option for businesses seeking enhanced security measures:

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PIN Authentication vs. Other Authentication Methods

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PIN authentication offers distinct advantages over alternative authentication methods:

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Why Should Businesses Use PIN Authentication?

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PIN Authentication flow reduces the efforts as well as time in the complete authentication process. As it is a two-level authentication model, the session is considered more secure as compared to a simple traditional login method because the PIN’s session depends on two different tokens to be a valid one.\nHow Useful is PIN Authentication for Businesses

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As we’ve already discussed the multiple advantages of using a PIN in an authentication process, apart from its usability alongside the authentication processes, PIN can also be used as an additional feature where the use cases of Re-Authentication arise.

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You can simply leverage this feature within your application to authenticate at different levels of granting access to the application.

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Security Measures to Enhance PIN Authentication

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To further enhance the security of PIN authentication, businesses can implement the following measures:

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By implementing these security measures, businesses can strengthen the integrity of PIN authentication and mitigate the risk of unauthorized access and data breaches.

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How to Implement PIN Authentication?

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To implement this feature, you will be required to have an instance of LoginRadius Admin Console, which can be used further to enable and enforce PIN authentication.

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Now once you have your own instance of LoginRadius Admin Console, you can refer to this document for gaining detailed information on the implementation of the PIN Authentication feature.

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For PIN Re-Authentication, you can have a reference through this document.

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Conclusion

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In this blog, we’ve conveyed all the relevant information about what exactly a PIN authentication means along with it’s workflow and how you can use the same to implement along with web applications, so that it can fulfill your business requirements. I hope this will help you understand the feature accordingly as per your use cases.

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Cheers!

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FAQs

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1. How does PIN-based authentication work?

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PIN-based authentication involves users setting a personal identification number (PIN) alongside their password, requiring both for subsequent logins, and adding an extra layer of security.

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2. What is the difference between PIN and OTP?

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A PIN is a fixed, user-selected code used for authentication, while an OTP (One-Time Passcode) is a dynamically generated code valid for a single login session, enhancing security through temporary access.

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3. What are the types of authentication?

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Authentication methods include single-factor (e.g., passwords), two-factor (e.g., PIN and biometrics), and multi-factor (e.g., PIN, biometrics, and OTP) authentication, offering varying levels of security.

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4. What is PIN verification data?

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PIN verification data refers to information associated with a user's PIN, including its validity period, device-specificity, and dynamic nature, enhancing security and access control measures.

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\n","frontmatter":{"date":"February 27, 2021","updated_date":null,"description":"Logging in through PIN is in popular culture nowadays. This feature allows the consumer to set a PIN in addition to the password during registration or login. Later, during the subsequent logins, the application requests the same PIN to authenticate.","title":"What is PIN Authentication","tags":["pin authentication","data security","ciam solution"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/f25fab7b418d8ecc64dbfd3ca8ee076e/33aa5/pin-authenticaton.jpg","srcSet":"/static/f25fab7b418d8ecc64dbfd3ca8ee076e/f836f/pin-authenticaton.jpg 200w,\n/static/f25fab7b418d8ecc64dbfd3ca8ee076e/2244e/pin-authenticaton.jpg 400w,\n/static/f25fab7b418d8ecc64dbfd3ca8ee076e/33aa5/pin-authenticaton.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Abhishek Singh","github":null,"avatar":null}}}},{"node":{"excerpt":"One major fundamental factor that is, and has been the need of businesses since the earliest of times is building a trustworthy customer…","fields":{"slug":"/growth/customer-relationship-business/"},"html":"

One major fundamental factor that is, and has been the need of businesses since the earliest of times is building a trustworthy customer relationship. However, not many businesses know how these relations work and how to maintain a strong relationship with customers.

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The significance of building customer relations is often underrated. The benefits are plenty, as you would find out by the end of this article.

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Let us now move on and explore the whats and hows of customer relationships.

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What is Customer Relation

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So, the term customer relations, might at first, appear to be simply the relationship that you as a business have with your customers. Yet, it entails much more than that!

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Customer relations is a collective term for the efforts you put in to enhance the customer experience. It includes the following:

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Simply put, customer relations are required to maintain a positive relationship with your customers, customer retention, and such reasons.

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Therefore, customer relations involves continuous improvisation in your services towards your customers. This continual improvisation is necessary to understand how the needs of your customers are going to change. When you take this holistic approach, you can become adept at securing a positive relationship.

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Furthermore, it is crucial to understand that customer relations depend not on one individual but on all the employees. Hence, to form concrete customer relations, a business requires every employee to fulfil their share of responsibility towards customer support.

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PwC surveyed 15,000 customers and found that 1 in 3 customers will let go of a good brand after just one bad experience, while 92% would completely abandon a company after two negative experiences.

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Also, you might want to know that customer relations differ slightly from customer service.

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Wondering how?

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Customer services mean how you tailor your products or services to ensure customer success.

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On the other hand, customer relations is concerned with customer feedback, satisfaction, etc. It also plays a vital role in improving customer support. Another significant factor that customer relations deal with is loyalty (that is, how frequently your customers allow you to serve them).

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Short Term vs Long Term Approach for Customer Relationships

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By now, you would have understood what one means by customer relations. Let us now delve into what different kinds of approaches a business can take towards maintaining a proactive customer relationship.

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Here, we would primarily discuss two polar approaches: the first one is a short-term approach, and the other is a long-term approach.

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So, what are these approaches? As per the first approach (the short term approach), a business makes transactions with its customers but, does not give much thought to bettering customer experience, engaging in their feedback, etc. This business does not dedicate much of its time and effort to supporting the customers.

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On a cursory look, it might seem like this approach would work in the best interest of a business, yet it most certainly does not! It might help you as a business save a great deal of money and time because you are only concerned with providing your customers with products or services, and that is it!

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Through this approach, you might at first make a lot of money, but in the long run, it gives out! Why so? Although this approach benefits your business, it does not take into account the concerns of your customers. These concerns might include whether the customers are happy with your product or service or not, what measures you should take to address their issues, and so forth.

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Consequently, your customers would begin to lose interest in your product or service and opt for an alternative. You can ensure that this does not happen with you by going for a long term approach.

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Going by the long term approach, you take the necessary measures to resolve any issue that might be troubling your customers. You dedicate the required amount of time and effort to ensure that your customers can contact you and provide you with their valuable feedback at any point in time.

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You also engage in other activities, such as taking actions that would better your customer experience continually. This approach, although, requires a considerable amount of time and effort, is a promising one! It makes your customers realise that you are working towards their concerns, which, in turn, helps you produce loyal customers throughout the journey of your business.

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Thus, you can improve customer involvement and expand your business many times over. Hence, it is always better to go for the long term approach, no matter how much effort it requires!

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The Importance of Positive Customer Relationship

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We are sure that you must have realised the importance of a positive customer relationship by now. Still, let us talk a bit about how a positive relationship with your customers can help your business succeed.

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Positive customer relations help you connect with your customers on a much more personal level. When you connect with the target audience deeply, you are much more likely to understand their requirements, resolve their problems, and create a sense of mutual understanding with them.

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Aside from these, here are some advantages that a positive customer relationship provides you with:

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This is one of the major plus points of a positive customer relationship. When your customers think that they can rely on you as a business, they are very likely to opt for your business. Besides, they might also refer your business to their peers, acquaintances, etc.

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Now, once you have acquired customers, the next step is to retain them. An effective customer relationship is bound to keep your customers tethered to your business, no matter how inviting any other service provider (business entity) might seem!

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This is another one of the primary advantages of customer relations. Once you have established a good relationship with the customers, you can assess their needs without any hurdle. When you can do this efficiently, nothing can stop your product or service from satisfying customers.

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Why Should You Use a CRM

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Having understood fairly the whats of customer relations, let us now explore the hows of it.

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A great way to maintain positive customer relationships is to train your employees to work hard to understand your customers and their needs. It would enable them to connect with your customers proactively.

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How to do so? Now, this age is one where everything is connected in and out with technology. Therefore, you have a variety of technological options to enhance and establish a positive customer relationship.

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Customer relationship management CRM software(s) are readily available in the present market. These software(s) can integrate with your email marketing and other marketing platforms, not to mention live chat software. This way, such software can make it quite convenient for you to assess your customer requirements and produce suitable solutions. Also, using CRM software can help increase sales conversion rates by up to 300%.

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Also, these tools are useful for social media marketing. Hence, you can create brand awareness efficiently and effectively.

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Some reasons as to why the CRM system(s) are so prevalent:

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Conclusion

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So, having learned about customer relationship management, you would be able to decide hows of customer relationships approach it, and make the most of it! However, one thing that is sure to happen when you build profound customer relations is that you would witness an increasing customer base. Moreover, when you have a positive relationship with your customers, you are not very far from establishing some favourable B2B customer relationships!

\n

\n \n \n

\n","frontmatter":{"date":"February 26, 2021","updated_date":null,"description":"Positive customer relations help you connect with your customers on a much more personal level. When you connect with the target audience deeply, you are much more likely to understand their requirements, resolve their problems, and create a sense of mutual understanding.","title":"Why Is Customer Relationship Important for Every Business in 2021","tags":["customer relation management","ciam solution","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.8518518518518519,"src":"/static/c1926f5f06390f4043b957adde5cc10f/14b42/customer-relations-management.jpg","srcSet":"/static/c1926f5f06390f4043b957adde5cc10f/f836f/customer-relations-management.jpg 200w,\n/static/c1926f5f06390f4043b957adde5cc10f/2244e/customer-relations-management.jpg 400w,\n/static/c1926f5f06390f4043b957adde5cc10f/14b42/customer-relations-management.jpg 800w,\n/static/c1926f5f06390f4043b957adde5cc10f/47498/customer-relations-management.jpg 1200w,\n/static/c1926f5f06390f4043b957adde5cc10f/ec6c5/customer-relations-management.jpg 1280w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"Customers form a vital component of a business. When they say keeping the business alive, they refer to the sale of products and services…","fields":{"slug":"/growth/importance-customer-onboarding/"},"html":"

Customers form a vital component of a business. When they say keeping the business alive, they refer to the sale of products and services.

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Sales that take place or the user base that grows can be distinguished into two separate groups: the first time and short term customers and the long term customer base.

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The first time customers will be contributors to the initial revenue that one receives but will soon lose interest in the product or service.

\n

The latter group of customers will see a long term benefit in the product or service and will therefore stick around.

\n

This is the basis of customer onboarding.

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When Does Onboarding Begin for Customers

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Onboarding is the process that begins when the customer decides to pay for a service or product. Although this is where the customer undergoes the initial stages of onboarding, it is not the end of the process. This process ends with an individual becoming a regular patron of a business.

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In addition to making that first sale, a customer is only said to be on board when they repeat their purchases. This is how a typical customer journey goes.

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Let us take an example of the sales that take place on a clothing ecommerce website to understand a successful customer onboarding process.

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New customers may be pouring into an ecommerce site. But having an immense amount of traction in the first week may not be considered a successful onboarding, as a steep incline in sales is not a metric to factor in.

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This is because the first time users can fall in either of the two categories mentioned above.

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In fact, the customer retention curve can have its ups and downs figuratively as well as literally. The measure of successful onboarding is repeat sales from a new customer over a period.

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If statistics are to be believed, around 55% of the masses claim to have returned products because they were unable to understand the exact procedure of use.

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Why Is Customer Onboarding So Important

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A company needs to generate a standard amount of revenue each month if not more, which is what customers churn with their purchases. This may be easier in the earlier months where the novelty of owning that product or obtaining this service is still very much present.

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However, as the months roll by, it can be difficult to maintain the same sales or perception of one’s products and services. The novelty attached to one’s business, in the beginning, wears off over time. The process of customer onboarding prevents this drastic churn rate.

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Establish a Plan for Customer Onboarding

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The plan to carry out a successful customer onboarding process is simple when we think about the objective.

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The only objective is the retention of customers or decreasing the churn rate. Therefore, one’s efforts should be directed towards that.

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Businesses can achieve this by breaking down the process into small parts, as given below:

\n\n

As is the case with many businesses, choosing the right demographic is crucial; this is how a business achieves success. The harsh truth is, it is difficult to advertise the same commodity to all age groups. This is because as we age, our wants and needs change too. Therefore, one must have the essential knowledge of one’s target demographic.

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Nothing is more damaging to a customer base other than bad market conditions. There could be many reasons for this; from saturation to calamities. Therefore, one has to analyse the market beforehand to achieve success with your product.

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Once the product has seen its release, a business will work towards outlining the various benefits that a customer achieves with its services or products. This is a crucial component of the marketing strategy.

\n\n

After attaining a sale, it would be advisable for the business to keep in touch with the customer. This contact must be maintained for two reasons. The first being feedback regarding the product, and the other being customer service.

\n\n

Smartphones undergo alterations, both big and small after very short intervals. So do many other commodities and even services from say, a SaaS company. One must always enhance their product to stay relevant. These alterations can be small or big but remember to highlight the new changes always.

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Your business will benefit greatly by following the template given below for marketing a product or services online.

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The Method of Customer Onboarding

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Customer Onboarding is an intensive process spanning approximately 10 weeks. An individual will be invested in the products and services of a business for ten weeks. However, it is possible to prevent this drop in interest with a few steps and tons of marketing and customer success teams.

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In the first few weeks since the release of the product, the company’s main focus is to promote to as many people as humanly or digitally possible. This promotion lays the foundation of customer onboarding. Depending on the marketing strategy and functionality of the product, a customer will aim to use it shortly.

\n\n

This is the second phase in the customer onboarding experience. A customer will have to become habituated to the product and/or service. This habituation will create a predictable pattern of usage.

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The last and final phase is making the customer believe that they cannot live without the product or service. A customer will only become a long term patron if they see one of two things: if the product becomes a want or a need, a solution to their pain point. In the end, both scenarios will end with the customer viewing the product as a requirement.

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Onboarding Customers Makes You Grow Faster

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In order to understand this, one can turn to the success of Multi-Level Marketing companies and their team members. The basic working principle of an MLM is word of mouth. The products or services of the company are marketed by the very customers or former customers of the company. In a sense, customer onboarding is the same. It is common knowledge that the best form of marketing is word of mouth.

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In addition to receiving free marketing, one will also understand their customers better. The reason for this is that the sales team will be in contact with individual customers. This allows them to get to know them better. Thus, it is easier to understand the likes and dislikes of their customers. In addition to this, the pain points of the customer regarding the website or its services will also come to light during an onboarding phone call.

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Conclusion

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Customer onboarding is one of the more delicate components of marketing. This process can make or break a business. In addition to increasing the revenue, it also allows businesses to create relationships with their customers through surveys or even phone calls. The most significant benefits of customer onboarding are that an individual can have an unprecedented amount of faith in the company and product.

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\n \n \n

\n","frontmatter":{"date":"February 26, 2021","updated_date":null,"description":"Customer onboarding is one of the more delicate components of marketing. This process can make or break a business. In addition to increasing the revenue, it also allows businesses to create relationships with their customers.","title":"Customer Success: The Importance of Customer Onboarding","tags":["customer onboarding","authentication","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/40382dd739e3079aa81ad99b05e674d8/14b42/customer-onboarding-importance.jpg","srcSet":"/static/40382dd739e3079aa81ad99b05e674d8/f836f/customer-onboarding-importance.jpg 200w,\n/static/40382dd739e3079aa81ad99b05e674d8/2244e/customer-onboarding-importance.jpg 400w,\n/static/40382dd739e3079aa81ad99b05e674d8/14b42/customer-onboarding-importance.jpg 800w,\n/static/40382dd739e3079aa81ad99b05e674d8/47498/customer-onboarding-importance.jpg 1200w,\n/static/40382dd739e3079aa81ad99b05e674d8/ec6c5/customer-onboarding-importance.jpg 1280w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Karl Wittig","github":null,"avatar":null}}}}]},"markdownRemark":{"excerpt":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards…","fields":{"slug":"/identity/developer-first-identity-provider-loginradius/"},"html":"

Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.

\n

We’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the LoginRadius website—to be faster, more intuitive, and developer-first in every way.

\n

The goal? Having them spend less time searching and more time building.

\n

What’s New and Improved on the LoginRadius Website?

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LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.

\n

Here’s a closer look at what’s new and why it’s important:

\n

A Developer-Friendly Dark Theme

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\"This

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Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.

\n

The new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.

\n

So, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.

\n

Clear Categorization for LoginRadius Capabilities

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\"This

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We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:

\n\n

This structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.

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Developer-First Navigation

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\"This

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We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.

\n

The new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.

\n

Quick Understanding of Integration Benefits

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\"This

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Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.

\n

Our platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.

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Over to You Now!

\n

Check out our revamped LoginRadius website and see how the improved experience makes it easier to build, scale, and secure your applications.

\n

Do not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!

\n","frontmatter":{"date":"February 21, 2025","updated_date":null,"description":"LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve redesigned our website interface, making navigation more intuitive and reassuring that essential resources are easily accessible.","title":"Revamped & Ready: Introducing the New Developer-First LoginRadius Website","tags":["Developer tools","API","Identity Management","User Authentication"],"pinned":true,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7857142857142858,"src":"/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp","srcSet":"/static/80b4e4fbe176a10a327d273504607f32/61e93/hero-section.webp 200w,\n/static/80b4e4fbe176a10a327d273504607f32/1f5c5/hero-section.webp 400w,\n/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp 800w,\n/static/80b4e4fbe176a10a327d273504607f32/99238/hero-section.webp 1200w,\n/static/80b4e4fbe176a10a327d273504607f32/7c22d/hero-section.webp 1600w,\n/static/80b4e4fbe176a10a327d273504607f32/1258b/hero-section.webp 2732w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},"pageContext":{"limit":6,"skip":564,"currentPage":95,"type":"///","numPages":161,"pinned":"ee8a4479-3471-53b1-bf62-d0d8dc3faaeb"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}