{"componentChunkName":"component---src-pages-author-author-yaml-id-js","path":"/author/archna-yadav/","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"id":"bc70e9d4-96fe-5fa7-b679-237b1cba98ac","html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>The LoginRadius Identity Platform is an enterprise CIAM solution with many features fulfilling hundreds and thousands of use cases in this domain. With a vast amount of features, there comes an easy-to-use Admin Console (a dashboard provided to our customers for managing configuration, accessing data, viewing insights, etc.) with a navigation panel to access the desired features.</p>\n<p>Being a CIAM solution, LoginRadius understands the importance of Customer Experience (CX). From time to time, we take a look back in the Admin Console and improvise it for a better customer experience.</p>\n<p>This blog describes how LoginRadius improved the access of feature and configuration pages for customers to locate them with minimal effort.</p>\n<h2 id=\"introducing-the-new-search-option\" style=\"position:relative;\"><a href=\"#introducing-the-new-search-option\" aria-label=\"introducing the new search option permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introducing the New Search Option</h2>\n<p>As mentioned above, the <a href=\"https://www.loginradius.com/\">LoginRadius CIAM</a> solution serves many features via its Admin Console, and sometimes it becomes hard for users to locate a feature configuration page.</p>\n<p>We decided to shoot this problem away by integrating the navigation panel with an easy-to-access Search option. As a result, you just type in the feature’s name or related keyword and select one result to land on the respective configuration page in Admin Console. Doesn’t that sound heavenly? </p>\n<p>Let’s have a look at the new search option.</p>\n<h3 id=\"navigational-search\" style=\"position:relative;\"><a href=\"#navigational-search\" aria-label=\"navigational search permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Navigational Search</h3>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 20.615384615384617%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAECAYAAACOXx+WAAAACXBIWXMAAAsTAAALEwEAmpwYAAAA7ElEQVQY0zWO3U7DMAxG+xIINkDroIKtIIHELRLiehe8Bk+8q3WdVtokVJvWAs1Pk35zMhHpyPaJbTk6f37HZPGJ8d0TrpMUo5s5rpIHXMSzEEfTGS5vU4zJh5zcyd/jLE7x8jjB4jXGx1uCdD5FlG22KEUNxkWgrFigYhycah893jGK9bcAF/99nByDEDxQUR7ZvocyhDaw1sINA4wx6MhJcoNzcERvNPadxrL+haa/gfqUUvjTp3lrHfyL/HDTtMjWObZFASlVWHhoGqzzDXa7fXBaaxzaHyxXOYqvEl0nIWlhS26VZeFSf9ARAOkBeC49G38AAAAASUVORK5CYII='); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"1.png\"\n        title=\"1.png\"\n        src=\"/static/cd8750df1550f8820829ff674c24118a/e5715/1.png\"\n        srcset=\"/static/cd8750df1550f8820829ff674c24118a/a6d36/1.png 650w,\n/static/cd8750df1550f8820829ff674c24118a/e5715/1.png 768w,\n/static/cd8750df1550f8820829ff674c24118a/8cdda/1.png 1168w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<p>Click on the search section and type a keyword or phrase to view results. The following is an example of a feature search for the “Password” keyword:</p>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 35.84615384615385%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"2.png\"\n        title=\"2.png\"\n        src=\"/static/64085a8cd6698e74a8fe9efd277417d8/e5715/2.png\"\n        srcset=\"/static/64085a8cd6698e74a8fe9efd277417d8/a6d36/2.png 650w,\n/static/64085a8cd6698e74a8fe9efd277417d8/e5715/2.png 768w,\n/static/64085a8cd6698e74a8fe9efd277417d8/a9965/2.png 1171w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<p>You can click the desired result, and it will land you on the respective feature page in the Admin Console. So, no more scrolling through the navigation menu to find out what you are looking for in the console.</p>\n<p>It also displays the results relevant to the keyword or phrase to locate what you are looking for without any hassle.</p>\n<p>Now, when we are talking about new search options, let’s have a quick look at other existing search options and how you or your team can use them in an optimized way.</p>\n<h3 id=\"customer-support-search\" style=\"position:relative;\"><a href=\"#customer-support-search\" aria-label=\"customer support search permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Customer Support Search</h3>\n<p>The LoginRadius Admin Console has a dedicated customer management section for your customer support team. You can conveniently manage customers or look around for details to solve their queries or problems.</p>\n<p>You can quickly locate a customer by using the search filter options such as domain, name, UID, email highlighted on the screen below:</p>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 35.84615384615385%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"3\"\n        title=\"3\"\n        src=\"/static/7bf68163bfb1129014e2bb197f9e0869/e5715/3.png\"\n        srcset=\"/static/7bf68163bfb1129014e2bb197f9e0869/a6d36/3.png 650w,\n/static/7bf68163bfb1129014e2bb197f9e0869/e5715/3.png 768w,\n/static/7bf68163bfb1129014e2bb197f9e0869/78363/3.png 1522w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<p>Similarly, you can search and manage the blocked customers too. </p>\n<h3 id=\"insights-search\" style=\"position:relative;\"><a href=\"#insights-search\" aria-label=\"insights search permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Insights Search</h3>\n<p>The search and extensive filter options are also available in the Insights section of the Admin Console. You can utilize these options to view the stats and analytics associated with customers, growth, usage, identity, provider, and many more.</p>\n<p>The following is an example of search options available in the Identity Analytics section:</p>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 20.615384615384617%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAECAYAAACOXx+WAAAACXBIWXMAAAsTAAALEwEAmpwYAAAA8UlEQVQY012Ny0rDABBF89+ikjRNi21abdGVC5ciBRfupBtRcCFF/YGKGPNsk+ZR82jhOIlZOXDmdYc7StecoA1OOVANDtUuR5rBcaeHfjJG65t0GkZNrWe9nqdX6GeXcm+gGkPU3pD+YIxhTlHKsqTmfxTpSnIu7IRKKNtatfui1f70/X7X+CiO5xNuYl7f3rm+mTG7vWPx8kwZLkkjjzJ2WSw/CaOAQvostMkTXx4GJCuLTWCRR1+E7geuv0ZxXZ8kzXh4fGI0ORcumM/vYeuIgSPHFtvom10m5okjD+ymr1KXYmPzI1oVW0SBjRes+QVzWxScBPut+gAAAABJRU5ErkJggg=='); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"4\"\n        title=\"4\"\n        src=\"/static/f63c7ed6f12b41691156d432b8d4bf01/e5715/4.png\"\n        srcset=\"/static/f63c7ed6f12b41691156d432b8d4bf01/a6d36/4.png 650w,\n/static/f63c7ed6f12b41691156d432b8d4bf01/e5715/4.png 768w,\n/static/f63c7ed6f12b41691156d432b8d4bf01/b7936/4.png 1155w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<h2 id=\"summing-up\" style=\"position:relative;\"><a href=\"#summing-up\" aria-label=\"summing up permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Summing Up</h2>\n<p>The purpose of all the above searches is to let our customers quickly locate the information or sections they want to access. If you value customer experience as much as we do, <a href=\"https://www.loginradius.com/book-a-demo/\">reach out to us</a>, and we will help you improve the consumer experience of your application.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"Book-a-demo-loginradius\"\n        title=\"Book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"title":"LoginRadius Integrates Search in Navigation for Better Customer Experience","author":{"id":"Archna Yadav","github":null,"avatar":null},"date":"February 15, 2022","updated_date":null,"tags":["industry-news"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.834862385321101,"src":"/static/73ffc312dc112272ff19eb28f3a51238/33aa5/LR-search-navigation.jpg","srcSet":"/static/73ffc312dc112272ff19eb28f3a51238/f836f/LR-search-navigation.jpg 200w,\n/static/73ffc312dc112272ff19eb28f3a51238/2244e/LR-search-navigation.jpg 400w,\n/static/73ffc312dc112272ff19eb28f3a51238/33aa5/LR-search-navigation.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}}},"fields":{"authorId":"Archna Yadav","slug":"/identity/loginradius-integrates-search-navigation-better-cx/"}}},{"node":{"id":"8812b749-08da-5180-a93e-6383c119fa18","html":"<p>BigCommerce is a great eCommerce platform with rich features, and millions of people benefit from it. But there are limitations when you want to extend the platform for the following identity and access management requirements:</p>\n<ul>\n<li><strong>Single sign-on (SSO)</strong> to enhance the user experience and improve authentication security</li>\n<li><strong>Phone login</strong> via mobile number and OTP for quick customer sign-up and sign-in</li>\n<li><strong>Prefilled customer information</strong> via Social Login for easy checkout</li>\n<li><strong>Analytics</strong> to learn more about individual customers to boost upsell and cross-sell</li>\n</ul>\n<p>Let’s talk about how you can extend BigCommerce and add on the above-mentioned features hassle-free.</p>\n<p>The answer is to utilize a <strong>CIAM</strong> (Consumer Identity and Access Management) that provides BigCommerce integration. You can easily configure and implement these features with minimal development effort using the CIAM provider. One such CIAM provider is <a href=\"https://accounts.loginradius.com/auth.aspx?return_url=https://dashboard.loginradius.com/login&#x26;action=register&#x26;plan=pro\">LoginRadius</a>.</p>\n<h2 id=\"how-to-implement-these-features\" style=\"position:relative;\"><a href=\"#how-to-implement-these-features\" aria-label=\"how to implement these features permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How to Implement These Features</h2>\n<p>You are required to create an account with the CIAM provider, enable BigCommerce Integration, and do needed configurations in both BigCommerce and CIAM Provider. For more details, refer to this guide <a href=\"https://www.loginradius.com/developers/\">here</a>.\nThis guide also explains the modifications required in your Stencil or Blueprint themes of BigCommerce. As a result of this implementation, you can enable the desired authentication method(s) for customers of your BigCommerce Application. Consequently, making the eCommerce experience smoother for your customers.</p>\n<p>Both customer and business will see several benefits (described below) from using CIAM solutions for features such as SSO, Phone Login, Prefilled Customer Information, and Analytics.</p>\n<h2 id=\"benefits-of-implementing-these-features\" style=\"position:relative;\"><a href=\"#benefits-of-implementing-these-features\" aria-label=\"benefits of implementing these features permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Benefits of Implementing These Features</h2>\n<h3 id=\"enhanced-customer-experience-with-sso\" style=\"position:relative;\"><a href=\"#enhanced-customer-experience-with-sso\" aria-label=\"enhanced customer experience with sso permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Enhanced Customer Experience with SSO</h3>\n<p>SSO lets customers log in with an existing identity. Allowing customers to use their existing identity increases conversions and return rates. It also improves security by allowing your customers to manage lesser digital identities and credentials.\nThe movement toward Bring Your Own Identity(BYOI) is gaining prominence as customers look to control their digital profiles, and SSO enables customers to bring their own digital identity.</p>\n<h3 id=\"increased-customer-engagement-with-phone-login\" style=\"position:relative;\"><a href=\"#increased-customer-engagement-with-phone-login\" aria-label=\"increased customer engagement with phone login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Increased Customer Engagement with Phone Login</h3>\n<p>Phone login via OTP allows customers to easily log into their account without remembering a username or password. They only need to provide the Phone Number and then enter the received OTP to log in.</p>\n<p>This process makes sign-up and sign-in seamless for the customers and improves customer engagement. Also, businesses get fewer or no forgot password requests from customers, which reduces the support efforts.</p>\n<h3 id=\"improved-upsell-and-cross-sell-with-prefilled-information\" style=\"position:relative;\"><a href=\"#improved-upsell-and-cross-sell-with-prefilled-information\" aria-label=\"improved upsell and cross sell with prefilled information permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Improved Upsell and Cross-sell with Prefilled Information</h3>\n<p>The top reason behind the cart abandonment is the long or confusing checkout process. Using the prefilled customer information with the LoginRadius Social Login feature, you can reduce the overall time involved in the checkout process.</p>\n<p>Prefilled customer information such as name, city, email address during checkout allows customers to place orders quickly.</p>\n<p>Let’s say a customer logged in using a social account and during checkout. With the customer’s permission, LoginRadius can retrieve basic information like name, email, birth date, gender from their social account. Thus, the customers need not enter data manually and experience a shorter and smoother checkout process.</p>\n<h3 id=\"insights-turned-into-actions\" style=\"position:relative;\"><a href=\"#insights-turned-into-actions\" aria-label=\"insights turned into actions permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Insights Turned into Actions</h3>\n<p>When you use LoginRadius as CIAM, it stores your customer data with your desired data centers. Also, LoginRadius Dashboard allows you to access the customer analytics related to identity, demographics, login, communication, etc. These analytics and charts help you understand your customers and their preferences better.</p>\n<p>For example:</p>\n<ul>\n<li>Login medium(s) popular with your customers</li>\n<li>Age groups and areas where your products are purchased the most</li>\n</ul>\n<p>In addition to the benefits mentioned above, you experience below additional benefits:</p>\n<ul>\n<li>Implement all the above-stated features with minimal development efforts or customizations at your end.</li>\n<li>Seamlessly manage any B2B access and communication to manage the eCommerce business effortlessly.</li>\n</ul>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>Extending the capabilities of your great eCommerce platform is like a cherry on the cake. <a href=\"https://accounts.loginradius.com/auth.aspx?action=register&#x26;return_url=https://dashboard.loginradius.com/login\">Signup for free</a> and get in touch with us to take your eCommerce platform a level ahead.</p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"title":"4 Ways to Extend CIAM Capabilities of BigCommerce","author":{"id":"Archna Yadav","github":null,"avatar":null},"date":"January 27, 2022","updated_date":null,"tags":["BigCommerce","Authentication","CIAM"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/d145b262e248d51a28c0d8d8d731e1f2/ee604/4-ways-to-extend-ciam-capabilities.png","srcSet":"/static/d145b262e248d51a28c0d8d8d731e1f2/69585/4-ways-to-extend-ciam-capabilities.png 200w,\n/static/d145b262e248d51a28c0d8d8d731e1f2/497c6/4-ways-to-extend-ciam-capabilities.png 400w,\n/static/d145b262e248d51a28c0d8d8d731e1f2/ee604/4-ways-to-extend-ciam-capabilities.png 800w,\n/static/d145b262e248d51a28c0d8d8d731e1f2/f3583/4-ways-to-extend-ciam-capabilities.png 1200w","sizes":"(max-width: 800px) 100vw, 800px"}}}},"fields":{"authorId":"Archna Yadav","slug":"/engineering/extend-ciam-capabilities-of-bigcommerce/"}}},{"node":{"id":"764ff7be-1f46-58d1-869a-2a388c637b73","html":"<p>The North Star Metric was invented in business to give companies a singular emphasis on a single target. Everyone should still measure progress by whether or not they are progressing the organization using this metric instead of being distracted by day-to-day matters or individual projects.</p>\n<p>This article is the first in a series of deep dives on the North Star Metric. We hope it serves as a guide to why this metric matters, how to interpret it, and how to use it to drive the long-term product plan and development for product leaders and managers around the globe.</p>\n<p><strong><em>A walk through of the article and topics we’ll cover:</em></strong></p>\n<ol>\n<li>What is a north star metric</li>\n<li>Benefits of north star metric (NSM)</li>\n<li>6 Essential steps to choose your north star metric</li>\n<li>7 examples of a good north star metric</li>\n<li>How to implement the north star metric (NSM)</li>\n</ol>\n<p><strong><em>Let’s dive in!</em></strong></p>\n<h1 id=\"what-is-a-north-star-metric\" style=\"position:relative;\"><a href=\"#what-is-a-north-star-metric\" aria-label=\"what is a north star metric permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is a North Star Metric?</h1>\n<h4 id=\"companies-use-north-star-metric-nms-as-a-focus-for-their-growth-the-north-star-metric-came-from-silicon-valley-companies-with-explosive-growth-it-helps-teams-to-look-beyond-the-surface-level-growth-and-concentrate-on-long-term-customer-and-product-growth\" style=\"position:relative;\"><a href=\"#companies-use-north-star-metric-nms-as-a-focus-for-their-growth-the-north-star-metric-came-from-silicon-valley-companies-with-explosive-growth-it-helps-teams-to-look-beyond-the-surface-level-growth-and-concentrate-on-long-term-customer-and-product-growth\" aria-label=\"companies use north star metric nms as a focus for their growth the north star metric came from silicon valley companies with explosive growth it helps teams to look beyond the surface level growth and concentrate on long term customer and product growth permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Companies use North Star Metric (NMS) as a focus for their growth. The North Star Metric came from Silicon Valley companies with explosive growth. It helps teams to look beyond the surface-level growth and concentrate on long-term customer and product growth.</h4>\n<p>A north star metric must have these three factors:</p>\n<ul>\n<li><strong>Add Customer Value</strong></li>\n<li><strong>Measure Progress</strong></li>\n<li><strong>Drive Revenue</strong></li>\n</ul>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 512px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 42.578125%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAJCAIAAAC9o5sfAAAACXBIWXMAAAsTAAALEwEAmpwYAAABA0lEQVQoz6WRwXKFIAxF+f9P7OtM23kWFEERdCAQ4KWCznTTTbMKl5PcBFg9A3Mp9VeUJpa/REb5FtBBNgHxkrGL6EjM5TawkF3MNnQvRge9Hetq6LT61DiqBCwBy+IT5ZeYtyNIqX3sIrNQpFoew6x93nxq3sZjwvx4ykkbcvsZuFQazbrjg8/qgF5M0u5hXOxgwdzOkKU2b++fYl7IsIlE0hY0M7VuJKPxCfVYjlRjx2i9amPZaT0oeD1P7GQlMp0kw5S44F/PbyHGGGPjnLXjNEmlJymds704glJq4KMQAvF0pr7Be875vu/3JyAiQKC+ESClvgvdUp6oB0AjWf1HvABtoQ5F+gz3mwAAAABJRU5ErkJggg=='); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"north-star-metric\"\n        title=\"north-star-metric\"\n        src=\"/static/5b710b75c104cc91cfb2200e12706d3b/01e7c/north-star-metric.png\"\n        srcset=\"/static/5b710b75c104cc91cfb2200e12706d3b/01e7c/north-star-metric.png 512w\"\n        sizes=\"(max-width: 512px) 100vw, 512px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<p>The metrics with the above factors and contributions from product teams for improvement provide sustainable company growth and improved user experience.</p>\n<h1 id=\"benefits-of-a-north-star-metric-nsm\" style=\"position:relative;\"><a href=\"#benefits-of-a-north-star-metric-nsm\" aria-label=\"benefits of a north star metric nsm permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Benefits of a North Star Metric (NSM)</strong></h1>\n<p>By now, it's understood that NSM is a metric to drive growth. Let’s see how this metric helps growth hackers and makes sure that the company grows: </p>\n<ul>\n<li><strong>Focused on One Goal:</strong> The entire company is focused on one goal. The numbers and tasks can be different for each department, but the north star metric is the single aspect for everyone to focus.</li>\n<li><strong>Simplified Strategy:</strong> It simplifies the overall company strategy into actions that everyone can understand, remember, and execute.</li>\n<li><strong>Enhanced Customer Value:</strong> Adding value to the customer is one of the crucial factors in NSM. As a result, it improves customer engagement and customer experience.</li>\n</ul>\n<h1 id=\"6-essential-steps-to-choose-your-north-star-metric\" style=\"position:relative;\"><a href=\"#6-essential-steps-to-choose-your-north-star-metric\" aria-label=\"6 essential steps to choose your north star metric permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>6 Essential Steps to choose your North Star Metric</h1>\n<p>A good north star metric must indicate future success, and every product should have a north star metric. While the other key metrics like monthly revenue gives you an insight into what happened in the past rather than predicting future revenue.</p>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 155.07692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"north-star-metric-nsm\"\n        title=\"north-star-metric-nsm\"\n        src=\"/static/4ba2d54367c20fc91a31ae5f1aa392e7/e5715/north-star-metric-nsm.png\"\n        srcset=\"/static/4ba2d54367c20fc91a31ae5f1aa392e7/a6d36/north-star-metric-nsm.png 650w,\n/static/4ba2d54367c20fc91a31ae5f1aa392e7/e5715/north-star-metric-nsm.png 768w,\n/static/4ba2d54367c20fc91a31ae5f1aa392e7/d0143/north-star-metric-nsm.png 1025w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<ol>\n<li>\n<p><strong>Close to the customer’s success moments:</strong> A good NSM is always close to the moment when the customer gets the intended result from your product. </p>\n<p>For Airbnb, the NSM is the <strong>number of nights booked</strong>, close to the ease of trip booking or booking facility in general (customer’s intended result moment).</p>\n</li>\n<li>\n<p><strong>Adds value to your customers:</strong> The NSM should not be just for the company profit; it should add value to your customers. For example, if your NSM is the <strong>number of orders made</strong>, it means you are not focusing on the quality of service.  Hence, the <strong>number of orders delivered without complaints</strong> would be a better NSM than just the number of orders made. </p>\n<p>The satisfied customers will always refer your product or service to their friends resulting in the company’s long-term growth.</p>\n</li>\n<li><strong>Measurable</strong>: Continuing with the above example, you cannot measure ‘satisfaction’ in general. Thus, you will have to figure out a way to measure quality. Reduced number of complaints against X orders or the number of orders delivered before the anticipated time can be considered measurable NSM.</li>\n<li>\n<p><strong>Time-bound</strong>: You NSM should be measurable based on a certain period, which can be an hour, day, week, or month to help you in clearly seeing the growth over time. For example, the <strong>number of orders delivered without complaints in a week</strong> metric helps compare against the previous weeks’ data. Without the <strong>week</strong> parameter, the comparison factor would be missing from the above NSM. </p>\n<p>Never take the year as a period because you should see growth data regularly. Ideally, your NSM should grow every day or week.</p>\n</li>\n<li><strong>Not influenced by external factors</strong>: You NSM should only be influenced by your customers and no other external factors. For example, in the tourism industry, the weather, flight delays, or the local people act as external factors. These factors can influence the customer travel experience and hence the star rating they leave for the entire trip. Thus, the number of 5-star ratings per month is not a good NSM for the tourism industry.</li>\n<li><strong>Reflect your growth</strong>: Your NSM should be directly proportional to your business growth i.e. if the NSM is increasing (positive), your business should grow too, there cannot be an excuse for that. For example, suppose the product or service is related to the reports generation and download. In this case, the NSM should be the <strong>number of reports downloaded by unique customers</strong> instead of the total downloads. Because the total number of downloads can also include scenarios where the customers generated and downloaded the reports multiple times (reason being that the service did not work as expected for the first time).</li>\n</ol>\n<h1 id=\"7-good-examples-of-north-star-metric\" style=\"position:relative;\"><a href=\"#7-good-examples-of-north-star-metric\" aria-label=\"7 good examples of north star metric permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>7 good examples of North Star Metric</h1>\n<p>Some of the famous north star metric examples are:</p>\n<ul>\n<li><strong>LinkedIn’s</strong> initial NSM was the <strong>number of endorsements given</strong> because it was a relationship-building factor between the users. But LinkedIn soon realized that endorsements were falsified and they changed their NSM to <strong>monthly active users (MAU)</strong>.</li>\n<li><strong>Spotify’s</strong> NSM is the <strong>time spent listening</strong> on the platform. This NSM measures the value that customers get from the platform.</li>\n<li><strong>Hubspot</strong> is a CRM and its NSM is the <strong>number of weekly active teams</strong>. It captures the new accounts that are getting value and providing a signal of future trial conversion and subscription revenue. Hence this metric indicates or predicts the future revenue.</li>\n<li><strong>Intercom</strong> is a messaging platform with the vision to build a suite of products that makes easy communication with the users of your business. It offers services for both B2B and B2C segments. Their NSM is the <strong>number of customer interactions</strong>.</li>\n<li><strong>Slack</strong> helps in-office collaboration with the mission to keep teams organized and its NSM is <strong>messages sent within the organization</strong>.</li>\n<li><strong>Quora</strong> north star metric is the <strong>number of questions answered</strong>, which is aligned with their mission of being a knowledge-sharing platform.</li>\n<li><strong>Airbnb</strong> has the <strong>number of nights booked</strong> as their NSM because it perfectly combines the booker’s and owner’s value.</li>\n</ul>\n<h1 id=\"how-to-implement-nsm\" style=\"position:relative;\"><a href=\"#how-to-implement-nsm\" aria-label=\"how to implement nsm permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How to Implement NSM?</h1>\n<p>When you are all set with NSM, the next course of action is its execution within the company.</p>\n<p>Every department of the company should have their goals that are aligned with your North Star Metric. So that every department, every team, and every contributor chase their metric, resulting in NSM growth. And then, the requirement is to set up a fertile ground for NSM to grow i.e. nurturing NSM with the right infrastructure and culture.</p>\n<p>Your company will also need to set up the right analytics tools to measure the NSM progress.</p>\n<p>What are you waiting for? Do the exercise to lock your NSM and then see the wonders! Also, feel free to load comment sections with your questions and feedback, I will be happy to address them.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"title":"North Star Metric: 6 steps to discover your NSM","author":{"id":"Archna Yadav","github":null,"avatar":null},"date":"January 05, 2021","updated_date":null,"tags":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/534f4b37c429182703558f2f3fe71062/14b42/north-star-metrics.jpg","srcSet":"/static/534f4b37c429182703558f2f3fe71062/f836f/north-star-metrics.jpg 200w,\n/static/534f4b37c429182703558f2f3fe71062/2244e/north-star-metrics.jpg 400w,\n/static/534f4b37c429182703558f2f3fe71062/14b42/north-star-metrics.jpg 800w,\n/static/534f4b37c429182703558f2f3fe71062/47498/north-star-metrics.jpg 1200w,\n/static/534f4b37c429182703558f2f3fe71062/0e329/north-star-metrics.jpg 1600w,\n/static/534f4b37c429182703558f2f3fe71062/4a461/north-star-metrics.jpg 2560w","sizes":"(max-width: 800px) 100vw, 800px"}}}},"fields":{"authorId":"Archna Yadav","slug":"/growth/north-star-metrics-nsm/"}}},{"node":{"id":"afd2aa02-eda7-537e-bcc3-c323feb2769f","html":"<p>Digital Identity and IAM Domain have been the talk of the technology town for decades. There has been plenty of research, innovation, and information around these two, which led to many terminologies for the platforms providing the relevant features. Some of these terminologies are specific to the characteristics of the platform, while others are used interchangeably.</p>\n<p>In this article, let’s discuss the following commonly used terminologies for the platforms providing the relevant features:</p>\n<ul>\n<li>Identity and Access Management (IAM)</li>\n<li>Consumer Identity and Access Management (CIAM)</li>\n<li>Customer Identity and Access Management (CIAM)</li>\n<li>Identity Platform</li>\n<li>Identity Management (IdM)</li>\n<li>Identity as a Service (IDaaS)</li>\n<li>SaaS-delivered IAM</li>\n</ul>\n<p>These terminologies revolve around the IAM, CIAM, and IDaaS platforms. The infographic below categorizes these terminologies within these platforms:</p>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 60.61538461538461%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"IAM CIAM and IDAAS Comparison\"\n        title=\"IAM CIAM and IDAAS Comparison\"\n        src=\"/static/9e0d857670f20740f403594f2a56e34d/e5715/iam_ciam_idaas.png\"\n        srcset=\"/static/9e0d857670f20740f403594f2a56e34d/a6d36/iam_ciam_idaas.png 650w,\n/static/9e0d857670f20740f403594f2a56e34d/e5715/iam_ciam_idaas.png 768w,\n/static/9e0d857670f20740f403594f2a56e34d/d0143/iam_ciam_idaas.png 1025w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<h2 id=\"know-the-definition\" style=\"position:relative;\"><a href=\"#know-the-definition\" aria-label=\"know the definition permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Know the definition</h2>\n<p><strong>IAM</strong> defines and manages the roles and access privileges of network users and the cases in which users are granted or denied them. The primary purpose of IAM systems is one digital identity per individual. The established digital identity is then maintained, modified, and monitored throughout users' access lifecycles. </p>\n<p><strong>CIAM</strong> is a subset of the broader concept of identity access management (IAM). It explicitly focuses on managing customers' identities who need access to websites, web portals, and mobile apps.</p>\n<p><strong>IDaaS</strong> is an authentication infrastructure that is built, hosted, and managed by a third-party service provider. IDaaS companies supply cloud-based authentication or identity management to enterprises who subscribe. It allows enterprises to use single sign-on, authentication, and access controls to provide secure access to their growing number of software and SaaS applications.</p>\n<h2 id=\"iam-features-and-use-case\" style=\"position:relative;\"><a href=\"#iam-features-and-use-case\" aria-label=\"iam features and use case permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>IAM Features and Use Case</h2>\n<p>IAM is used for employee/internal-facing identity and access management solutions. The following explains a typical example of the IAM implementation within an organization:</p>\n<p>John, a new employee, joins the organization, and the application allows provisioning of his organizational identity. John can then login to his organization's portal, and based on the access configuration, he is either authorized or denied access to information or a resource.</p>\n<p>Besides, the organization has multiple portals, and John is allowed to access these portals using the same credentials. Throughout the job tenure, John's profile is maintained or updated from time to time. Eventually, when John decides to move on, deleting John's account from one portal revokes his access to all other portals.</p>\n<p><strong>IAM</strong> has the following four components:</p>\n<ul>\n<li><strong>Authentication</strong>:  A user provides credentials to gain initial access to an application or a particular resource. Upon user authentication, a session is created and referred during the interaction between user and application until the user logs off or session terminates.</li>\n<li><strong>Authorization</strong>: It is performed by checking the resource access request against authorization policies that are stored in an IAM policy store. It is the core area that implements the access controls based on data, including user attributes, user roles, business rules, etc.</li>\n<li><strong>User Management</strong>: It comprises Role Management, User Profile Management, User Activity Monitoring, User Provisioning, and deprovisioning.</li>\n<li><strong>Central User Repository</strong>: It stores and delivers identity information to other services. It usually comes with a data synchronization service to keep the data in synchronization with other identity sources.</li>\n</ul>\n<blockquote>\n<p>Organizations earlier used on-premises IAM software for identity and access management. Now the identity management process is getting more complicated as organizations add more cloud services to their environments. Thus, as a logical step, the organizations adopt cloud-based Identity-as-a-Service (IDaaS) and cloud IAM solutions.</p>\n</blockquote>\n<h2 id=\"ciam-features-and-use-case\" style=\"position:relative;\"><a href=\"#ciam-features-and-use-case\" aria-label=\"ciam features and use case permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>CIAM Features and Use Case</h2>\n<p>CIAM is used for customer-facing solutions. The capabilities of IAM are followed in the CIAM solutions; however, the use cases and requirements vary. Common features of CIAM include: </p>\n<ul>\n<li>Self-registration for customers, usually via social network registration </li>\n<li>Consent mechanisms for users to control the use of their data </li>\n<li>Single Sign-On (SSO) across all digital properties </li>\n<li>Multiple authentications options for customers, depending on risks and policies </li>\n<li>Customer profile storage </li>\n<li>SaaS application integration </li>\n<li>Fine-grained access control to resources and data</li>\n</ul>\n<p> The following explains a typical example of the CIAM implementation in a customer-facing application:</p>\n<p> Sarah, a new customer registers on the application. If applicable, the application should request for Sarah’s consent on business privacy policies and get her social profile data. The application must ensure the security and privacy of the captured data during registration, social login, or activities performed during her life cycle. Besides, Sarah should be allowed to manage access to her profile data and delete her account from the application. On the other hand, the business should be allowed to get insights on their customer to understand and deliver their needs.</p>\n<p> The core components of IAM remain the same across areas like authentication, authorization, user management, and central user repository. Thus, the need for Single Sign-On, Authentication Protocols, Access Management, Centralized and Universal Directories, User Lifecycle Management and Authorization, etc remains the same.</p>\n<blockquote>\n<p>It is a common misconception that the technology required for CIAM is the same for IAM. CIAM is far more challenging irrespective of the similarities with the IAM, and it is recommended to have a CIAM solution in place for your customers.</p>\n</blockquote>\n<h2 id=\"idaas-features-and-use-case\" style=\"position:relative;\"><a href=\"#idaas-features-and-use-case\" aria-label=\"idaas features and use case permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>IDaaS Features and Use Case</h2>\n<p>The enterprises typically use IDaaS to extend their existing IAM infrastructure. Thus, enterprise IDaaS providers must deploy solutions that can:</p>\n<ul>\n<li>Connect with existing user directories (like AD) for authentication.</li>\n<li>Provide role management to grant permissions and resource access to users.</li>\n<li>Enhance security by providing ways of defining security for critical applications.</li>\n</ul>\n<p>The following are the critical features of IDaaS:</p>\n<ul>\n<li><strong>Cloud-Based and Multitenant Architecture</strong>: To support the immediate issuing of updates, security fixes, and performance improvements to every enterprise customer.</li>\n<li><strong>Provisioning</strong>: To sync user data with web and enterprise applications through SCIM (system for cross-domain identity management) support and integration with on-premises provisioning.</li>\n<li><strong>Authentication</strong>: To incorporate necessary means of authentication such as multi-factor authentication via passwords, digital access cards, or biometrics.</li>\n<li>\n<p><strong>Single Sign-On (SSO) and Federation</strong>: SSO capability to allow users to authenticate themselves across multiple applications using the same credentials.</p>\n<p>Similarly, the federation capability allows the organizations to manage secure authentication for third-party cloud services accessed beyond the control of internal IT departments.</p>\n</li>\n<li><strong>Directory Service</strong>: To integrate IDaaS with enterprise existing user stores or a cloud directory.</li>\n<li><strong>Intelligence</strong>: To facilitate identity access log monitoring and reporting.</li>\n</ul>\n<blockquote>\n<p>The enterprises use several applications, mostly cloud-based services, while some of the applications hosted on-premise. Managing the credentials and access to each of those applications has become hectic.</p>\n</blockquote>\n<blockquote>\n<p>Since IDaaS provides a single point of user and access management for all the applications, granting or revoking access to users becomes very easy. Besides, it enables SSO to avoid managing separate login credentials for different service providers.</p>\n</blockquote>\n<p>If you are looking for information on more terminology around the platforms mentioned in this article, add your request in the comments below. I will either address them here or write another article dedicated to your requests and questions!</p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"title":"IAM, CIAM, and IDaaS - know the difference and terms used for them","author":{"id":"Archna Yadav","github":null,"avatar":null},"date":"July 24, 2020","updated_date":null,"tags":["iam","ciam","idaas","identity"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/edb0f0ef03462cf5772f0f1c54a7b27a/14b42/triplets.jpg","srcSet":"/static/edb0f0ef03462cf5772f0f1c54a7b27a/f836f/triplets.jpg 200w,\n/static/edb0f0ef03462cf5772f0f1c54a7b27a/2244e/triplets.jpg 400w,\n/static/edb0f0ef03462cf5772f0f1c54a7b27a/14b42/triplets.jpg 800w,\n/static/edb0f0ef03462cf5772f0f1c54a7b27a/47498/triplets.jpg 1200w,\n/static/edb0f0ef03462cf5772f0f1c54a7b27a/0e329/triplets.jpg 1600w","sizes":"(max-width: 800px) 100vw, 800px"}}}},"fields":{"authorId":"Archna Yadav","slug":"/engineering/difference-between-iam-ciam-and-idaas/"}}}]},"authorYaml":{"id":"Archna Yadav","bio":"Archna is an analyst turned writer. Who loves doing Solution Analysis and R&D and then writes articles about the same.","github":null,"stackoverflow":null,"linkedin":"archna-yadav-25b508a2","medium":null,"twitter":null,"avatar":null}},"pageContext":{"id":"Archna Yadav","__params":{"id":"archna-yadav"}}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}