The proper CIAM solution combines authentication flexibility with cutting-edge technologies such as password-less authentication, reauthentication, step-up, and platform independence.
\nSecure Consumer Data
\nWith complete authentication, access management, and data governance capabilities, you can safeguard your company's reputation. Reliable CIAM software follows the industry's best security and privacy best practices.
\n- \n
- Multi-factor authentication demands an extra layer of security for additional safeguard. \n
- Rigorous data analysis and scoped permissions, such as role-based and attribute-based access control (RBAC/ABAC), can help reduce risk. \n
- The consumer care portal's features can streamline user provisioning, consumer service, and consumer support. \n
Services to multiple users
\nAn insurance company gears the majority of its information towards average end users like us. However, insurance firms also service businesses and frequently work with agents and brokers to generate new business.
\nBusinesses usually employ a mandate model, in which they provide permissions to specific people within their organization to manage insurance company relationships, which necessitates access to the insurance company infrastructure. Likewise, agents require access to essential applications in order to submit orders and assist the end-user.
\nYou want to encourage business users and agencies regardless of the business agreement; you don't want to have the regulatory burden while still being in charge. Business users and agents can establish and manage users within their designated scope by assigning authority and approvals.
\nFrictionless Consumer On-boarding
\nOrganizations must understand consumers' channels of engagement for getting products and services to develop a best-in-class safe consumer experience. It all starts with user onboarding for new consumers with a seamless user journey tailored to the specific demands of the brand with which the user is registering.
\nBecause there are various points of interest in the onboarding process, it always necessitates a meaningful discussion. On the one hand, the onboarding and signup process must be seamless in order to provide a positive consumer experience. On the other hand, the need for the appropriate level of security is pressing.
\nInsurance companies will have to make trade-offs between protection and the client experience when developing the secure trip. Users get a smooth journey—creating better economic opportunities for digital banking. If they strike the appropriate balance, it reduces the risk of opportunistic attackers.
\nBottom line
\nInsurance companies often operate in a fast-paced environment, serving both consumers and businesses. They also deal with a complex IT infrastructure resulting from the multiple acquisitions that make up a typical contemporary insurance company.
\nImplementing the right CIAM solution is critical in the digital world of insurance firms in order to achieve their objectives and go above and beyond. This CIAM digital strategy can assist in the transformation of a conventional life insurance product into a more modern digital banking offering geared at wider consumer segments while still utilizing the traditional agent channel.\n
The world is leveraging technology to build a sustainable future that relies on the robust pillars of digitally transformed public sectors.
\nWhether we talk about cloud migrations of government services and record management or the seamless integration of the Internet of Things (IoT) for smart lives, we’re embarking on a journey to a completely digitalized world.
\nIdentity authentication and management play a key role in navigating the digital world that not only reinforces the public sector and government bodies and helps deliver a flawless user experience in diverse verticals.
\nMoreover, with the sudden increase in global data breaches, securely managing consumer data, user management including digital identities, becomes the need of the hour.
\nSo what can be done at the base level to ensure massive data and consumer information remains secure without compromising a great user experience?
\nWell, here’s where a cloud-based CIAM (consumer identity and access management) solution comes into play.
\nThe LoginRadius’ CIAM solution is built to enhance security and deliver a rich user experience that safeguards sensitive data and eventually adds stringent authentication layers.
\nLet’s learn how LoginRadius’ digital identity authentication paves the way for digitally transforming the public sector.
\nWho Are You? What’s Your Identity?
\nWhether we’re using banking services or trying to book a flight, we’re constantly asked to prove our identity for diverse yet obvious reasons.
\nIn a nutshell, we can’t imagine a world where we’re not using our identities to get a job done online or even offline.
\nAlso, proving identity is crucial because cybercriminals are always on the lookout for individuals whose identities can be exploited for multiple reasons, including financial gains and tarnishing a brand repute.
\nOnce users prove their identity through various authentication procedures, they’re allowed to access specific resources and sensitive information required to complete a task.
\nHere, the good news is that most people are well aware that proving who they are is crucial, but what’s annoying is when the process becomes pretty complex.
\nOn the other hand, organizations are also taking adequate measures to protect their crucial data, as the arrival of stringent GDPR and CCPA regulations. This can undoubtedly add more levels to the overall authentication and authorization process, which hampers user experience.
\nUnfortunately, this isn’t in the case of the private sector. Although people understand that private entities are different, they would undoubtedly require this information to process our records. This leads to a very unpleasant and inconsistent customer experience.
\nHere’s where the need for a CIAM (consumer identity and access management) solution like LoginRadius arises.
\nLet’s understand how LoginRadius digital identity paves the path for a secure public sector of the future.
\n\n","frontmatter":{"title":"Using LR Digital Identity to Build the Public Sector of the Future","author":{"id":"Deependra Singh","github":null,"avatar":null},"date":"July 23, 2021","updated_date":null,"tags":["user management","single sign on","compliance","identity management"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7699115044247788,"src":"/static/f3756232ea8dd9348fc9c81e22c01333/55d8b/ciam-role-in-public-sector.jpg","srcSet":"/static/f3756232ea8dd9348fc9c81e22c01333/f836f/ciam-role-in-public-sector.jpg 200w,\n/static/f3756232ea8dd9348fc9c81e22c01333/2244e/ciam-role-in-public-sector.jpg 400w,\n/static/f3756232ea8dd9348fc9c81e22c01333/55d8b/ciam-role-in-public-sector.jpg 722w","sizes":"(max-width: 722px) 100vw, 722px"}}}},"fields":{"authorId":"Deependra Singh","slug":"/growth/loginradius-digital-identity-to-build-the-public-sector-of-the-future/"}}},{"node":{"id":"af958567-3c38-5ecc-812b-11b24ef9e809","html":"We’re living in an era where almost everything is just a few clicks away, and the internet is becoming the second home for all of us.
\nWhether it’s entertainment or essential purchasing, we’re catered to everything online in the digital world.
\nBut with the increase in the use of the internet, the risk of security breach and identity thefts have augmented substantially.
\nBusinesses are compromising sensitive user data and consumer identities that not only cause losses worth millions but eventually tarnish brand repute.
\nTo cope with the increasing number of cyber frauds and data thefts, the National Institute of Standards and Technology (NIST) has issued certain requirements along with controls for digital user identities.
\nThe NIST has dispensed several guidelines that not only ensure security to the user but eventually help enterprises secure their crucial business information.
\nThese guidelines offer recommendations for users for creating strong passwords along with recommendations for vendors/verifiers that are handling passwords.
\nLet’s have a quick look at some of the most important NIST guidelines and the cybersecurity best practices to follow in 2021.
\nNIST Overview
\nRecognizing the national and economic security of the United States depends on the reliable functioning of critical infrastructure. The NIST Cybersecurity Framework is a thorough collaboration between industry and government, and consists of standards, guidelines, and practices to promote the protection of critical infrastructure.
\nThe prioritized, flexible, repeatable, and cost-effective approach of the Framework helps owners and operators of critical infrastructure to manage cybersecurity-related risk.
\nThe NIST Cybersecurity Framework consists of several guiding standards:
\n- \n
- NIST SP 800-53 (Revision 4) \n
- NIST SP 800-171 \n
- The OMB Trusted Internet Connection (TIC) Initiative—FedRAMP Overlay (pilot) \n
- The DoD Cloud Computing Security Requirements Guide (SRG) \n
Now, let’s have a quick look at some of the password guidelines issued by NIST.
\nProcessing and Password Length
\nAs per the NIST latest guidelines, the length of a password is a crucial security aspect, and all user-created passwords must be at least 8 characters in length.
\nMoreover, the passwords generated by machines must be a minimum of 6 characters in length. Apart from this, the maximum character length must be 64 characters.
\nNow, the essential aspect for enterprises is that during the verification process, the verifiers shouldn’t truncate passwords while processing. Instead, the passwords should be adequately hashed and must be salted.
\nThis reinforces the security of credentials. Also, the user should be allowed a minimum of 10 attempts to enter their password before locking their profile.
\nAlso Read: Cybersecurity Best Practices for Businesses in 2021
\nNo More Hints
\nNIST has advised the vendors and verifiers to dismiss the use of password hints that were earlier offered to users for creating more complex passwords.
\nSince these hints can allow attackers to guess the passwords, these hints shouldn’t be used in any form to ensure the highest level of security for users and service providers.
\nMoreover, KBA (Knowledge-based Authentication), which was earlier a part of the authentication process that includes questions like- “Where you were born?” were asked to prove identity.
\nTwo-Factor Authentication and Password Managers
\nThe users must be provided with the ability to paste passwords into password fields as users incline towards the use of password managers for a seamless authentication experience.
\nEarlier, the verifiers didn’t allow the users to paste a password just because of security concerns. But now, service providers need to revoke the same for enhanced user experience.
\nApart from this, the use of two-factor authentication must be emphasized as SMS isn’t considered a secure option.
\nThe verifiers need to rely on strong multi-factor authentication methods that provide authentication using secure one-time links or must use Google Authenticator.
\nHashing
\nPassword hashing is crucial in today’s era as it’s no longer safe to store passwords in plain text formats, which can be easily exploited.
\nPassword hashing is defined as the method to one-way transform a password that turns the password into another string called hashed password. This means that the password can’t be reversed to its original form once hashed.
\nNIST recommends the use of password hashing algorithms while storing and retrieving passwords. The identity providers must rely on a secure password management mechanism that ensures hashing of passwords of the users within a network for enhanced security.
\nLoginRadius — The Ultimate Solution Covering a Larger Footprint of the Overall NIST Cybersecurity Framework
\nThe NIST Cybersecurity Framework is worth adopting solely for its stated goal of improving risk-based security. But it also delivers ancillary benefits that include effective collaboration and communication of security posture with executives and industry organizations, as well as potential future improvements in legal exposure and even assistance with regulatory compliance.
\nThe NIST Cybersecurity Framework is NOT just for “government applications.” It represents a state-of-the-art approach to security and compliance.
\n\nHere’s what enterprises get with the LoginRadius consumer identity and access management (CIAM) solution:
\n- \n
- Compliance: LoginRadius is NIST CSF audited and certified and offers CCPA and GDPR compliances. \n
- Multi-Factor Authentication: LoginRadius offers stringent authentication backed by multi-factor authentication (MFA). \n
- Risk-based Authentication: LoginRadius CIAM provides adaptive MFA, i.e., risk-based authentication, which adds another stringent layer of authentication whenever something suspicious is detected during a login attempt. \n
- Quick Insights: Get valuable insights regarding user behavior to create the best marketing strategy and to provide different offers to users. \n
- Single Sign-On (SSO): Enhance user experience with LoginRadius Single Sign-On that helps users to stay authenticated while switching applications or programs. \n
- Passwordless Login: LoginRadius’ Passwordless Login helps enterprises build the next level of user authentication experience that improves engagement and enhances conversions. \n
- Social Login: LoginRadius CIAM helps your users to leverage their social media to quickly authenticate within a couple of seconds for a seamless login experience. \n
Final Thoughts
\nEnterprises embarking on a journey to enhance business growth while matching the pace with the best cybersecurity hygiene should consider NIST password guidelines while making password policies for users.
\nWhen it comes to creating a flawless login experience backed by security, LoginRadius leaves no stone unturned in delivering the finest experience.
\nLoginRadius is self-attested to the NIST Cybersecurity Framework as part of its internal infosec program and aligns with the NIST SP 800-53 component, leveraging the CSA CCM, which covers a broader footprint of the overall NIST cybersecurity framework.
\nNeed help with NIST? Reach us for quick guidance today.
\n\n","frontmatter":{"title":"How NIST is Changing Password Creation in 2021","author":{"id":"Deependra Singh","github":null,"avatar":null},"date":"July 22, 2021","updated_date":null,"tags":["security"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5151515151515151,"src":"/static/9819d7e3c418c8014b25d32652278643/14b42/nist-password-guidelines-2021-cover.jpg","srcSet":"/static/9819d7e3c418c8014b25d32652278643/f836f/nist-password-guidelines-2021-cover.jpg 200w,\n/static/9819d7e3c418c8014b25d32652278643/2244e/nist-password-guidelines-2021-cover.jpg 400w,\n/static/9819d7e3c418c8014b25d32652278643/14b42/nist-password-guidelines-2021-cover.jpg 800w,\n/static/9819d7e3c418c8014b25d32652278643/16310/nist-password-guidelines-2021-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}}},"fields":{"authorId":"Deependra Singh","slug":"/identity/nist-password-guidelines-2021/"}}},{"node":{"id":"d06242e2-5e68-5404-ae62-bf60616f510d","html":"Today social media video marketing is one of the must-have strategies in all businesses' advertising toolbox. Research shows that 76% of marketers believe that social media videos produce more conversions than any other marketing technique.
\nAccording to statistics, 63% of companies today are using video marketing, and 89% of businesses believe that videos boost ROI. Therefore, it is clear that video is performing exceptionally well on social media.
\nSo, where is it headed in the years to come?
\nExpert Prediction of the Future
\nWith current social media video trends and research, marketing experts believe that Facebook, YouTube, and Instagram will be the best platforms for social media videos in the future. Plus, they think that brands who will gravitate towards these platforms will be most successful in the future.
\nFortunately, companies already know the reasons why using social media videos is vital to their business. However, if you are confused if social media videos are among the best ways to promote your business? The answer is yes!
\nVideos are one of the most profitable digital marketing tools. 91% of marketers believe video is crucial for business growth even during the coronavirus pandemic. Yet, if you are still not convinced, here are the reasons why marketers will love to use social media video marketing in 2021 and even in the years to come.
\nReasons Why the Future of Social Media Video Marketing is Bright
\nMarketers are expected to invest in social media video marketing soon since numerous reasons contribute to them.
\n1. For conversions and sales
\nToday 61% of consumers look forward to watching video content while selecting a brand. Thus, videos are an effective way of engaging consumers and convey information better than static imagery.
\nWith strategic videos becoming a part of the consumer experience, more people are likely to shop online. Thus, it becomes critical for brands to create videos for social media and promote their products strategically. With 55% of people expected to rely on a brand's video content when making a purchase decision, the importance of videos is only going to increase.
\n2. To boost ROI with social videos
\nDid you know that to produce promotional videos, 38% of marketers use smartphone apps? Yes! Online video editing tools are improving every day and are affordable as well. Therefore, to get the consumers more interested and excited, companies are using creative Facebook videos, Product tutorials, explainer videos to promote their product or services.
\nAccording to reports, 14% of marketers make videos every day to engage audiences. Plus, 36% of the businesses make videos a few times a week. The reason is simple. With more and more consumers relying on videos for making purchasing decisions, producing quality videos is critical for businesses.\n![\"book-a-demo-Consultation\"](\"/f939a3bad522a8f89df24736547fd4b7/42.gif\")
3. To build trust
\nAccording to statistics, 52% of businesses today say that video helps them build trust with their potential consumers. Most people are skeptical about buying products on the internet because they don't want to get cheated. Video is the most effective way of telling a brands' story and building trust on social media. Well, that's why 24% of video marketers plan to use interactive video in their video marketing plan 2021 and ahead.
\nMost marketers are using the power of video to build emotional connections with their followers with Facebook Live videos. A recent report shows that 89% of video marketers plan to incorporate YouTube in their video marketing strategy. Plus, 65% of them also plan to include Instagram in their marketing strategy. Therefore, it becomes crystal clear how video marketing on these three platforms will increase with time.
\n4. Rise of video-based social media platforms
\nHaven't you heard about Twitch yet? If not, you will be surprised to know that this video game streaming platform has grown to 1.4 million viewers from 102K viewers in just eight years.
\nEven though Facebook, YouTube, and Instagram are the giants in social media videos, platforms like Tiktok, WeChat, and WhatsApp also have millions of users and this is a good place where businesses can make a social media viral video.
\nTwitter has also started using video with its newest feature, Fleets. With this feature, users can post videos to their timelines and promote their business creatively. Below is an example.
\n So, it is not surprising when YouTube reports mobile video consumption rising every year. Besides, With the popularity of Video content skyrocketing, statistics reveal that 96% of consumers say that the amount of video content they've watched online during the pandemic has increased. Now, with mobile video means, brands are creating smartphone-optimized videos to entice audiences. Video marketing statistics show that thoughtfully created social media videos are a perfect combination of simplicity and amusement that is bound to grab consumers' attention. Therefore, marketing is going to be incomplete without videos and their promotion on social media. Today, many brands are posting consumer testimonial videos on their website and hosting Q&A sessions to boost their social content marketing with a dash of digital decoration. Therefore, it will be wiser to start creating videos that matter to you and your audiences and be a part of the golden future of social media video marketing. In the post-pandemic world, businesses have huge implications. When society has to recover from a devastating illness, people can’t afford to take any chances of losing their workers—they need a way to make sure the entire workforce is accessible. As a result, businesses of all shapes and sizes have adapted to working remotely and are looking for innovative technology solutions to get the job done. For instance, several businesses have adopted Consumer Relationship Management (CRM) software to manage their clients. CRMs are responsible for increasing the accuracy of reports by 42%, while firms report a 29% increase in sales due to these reports. However, despite these numbers, clients feel neglected by businesses. In the digital age, the use of CRMs has created a gap between consumers and businesses. Even though businesses use user management systems, the gap is present. This is because consumers expect a personal touch in whichever service they buy; businesses can automate the process with the help of software. This gap is one of the main reasons why businesses should focus on relationship marketing. The consumer relationship of any business defines its success. Consumers who are satisfied with the services and products are more likely to come back. They're also more likely to promote the product without being prompted. However, without a good working consumer relationship, a business can find it difficult to retain consumers even if their marketing tactics are successful. Relationship marketing often involves one-on-one conversations with clients to assess how they are being treated by the business. These can often reinforce and improve the relationship. Consumers who feel valued are more likely to remain loyal to the business despite any shift in the market. As mentioned above, relationship marketing often includes one-on-one conversations. This allows a business to gain feedback directly from the client. While an online query form asking for feedback is effective, consumers can't provide detailed answers on the same. One-on-one feedback conversations encourage consumers to open up about their experience with the business and what they felt was lacking. While most businesses use online forms because they can easily be converted into analytics, these often can't capture the real problem the client is facing. On the other hand, one-on-one feedback techniques allow the intuition of the sales representative to ask appropriate questions and get detailed feedback. The key aspect of any digital marketing plan and strategy is to determine the market gap and use the business's resources or products to fill it. Online surveys, analytics, engagement, etc., are excellent methods to find consumer needs. However, these aren't foolproof. When a business pitches a product offline through a sales agent, the agent can easily identify the consumer's experience by their expression. This allows the agent to garner feedback on the product within seconds. This can also lead to an easy conversation about the product. Consumers are more likely to remember a pleasant conversation with a sales agent than filling out a query form. This means even though they might not buy the product in an instant, they're more likely to come back at a later date just to try the product once. Online reputation management revolves around creating a subtle marketing pitch that will convert consumers. However, the opposite is true in relationship marketing. In this technique, the consumer knows and expects a sales pitch, and they're ready to hear it. A successful pitch requires minimum investment on the business's behalf. The sales agent who is responsible for the pitch usually uses or provides the consumer with a sample product which the consumer can try out. Therefore, the minimum cost and time investment is an excellent reason why businesses should employ relationship marketing while they're building their offline marketing strategies. Regardless of which industry a business operates in, they have competitors who will likely try to poach their clients. When a business employs successful relationship marketing techniques, they are known for providing personalized service. This prompts the consumer to trust the business and promotes the consumer's loyalty, and can help businesses gain an edge over their competition. It can also help a business better its reputation by promoting word-of-mouth from its consumers. Furthermore, motivated consumers may feel the need to leave online referrals without being prompted, which will further help in building the brand identity. For example, McDonald's has been a leader in the fast-food industry for years due to the excellent relationship marketing techniques. While several competitors have tried to gain the top spot, McDonald's business identity isn't in their online branding; rather, it's in the way they treat their consumers. Businesses have no choice but to maintain a good relationship with consumers. This is because a review about the business, its products, or the treatment the consumer receives will last forever when posted on the internet. While companies employ online relationship marketing techniques, a single review can easily change the perception of a business. Businesses can employ a wide variety of tools to market their relationship. This includes simple techniques like e-mail marketing, surveys, and questionnaires, SMS marketing, social media marketing, etc. But there is one marketing strategy that is often overlooked by many businesses: loyalty and referral programs. Loyalty and Referral programs are a simple yet effective method of finding out which consumer is satisfied with the service they're receiving. In exchange, businesses only have to provide points or discounts to the consumers. This simple strategy allows businesses to gain new consumers, get feedback, and understand consumer engagement at the same time. Many businesses assume that relationship marketing is a method to retain consumers, and this often leads to huge financial investment. However, the core of relationship marketing is building long-term positive relationships with clients and prospective clients to build mutual loyalty rather than changing their opinions for short-term gain. It is impossible to run a successful business in the current era without having a strong online presence. As one of the most popular search engines, Google sees over 4.5 billion search queries every day. The algorithm uses over 200 factors to rank websites in the SERP. Thousands of results are shown for any search query, but most users don’t scroll past the first page. Google My Business is a free service launched by the technology giant in 2014. This allows small and local businesses to target their local audience. It is a free tool that allows you to promote your business and gain visibility. We’ll cover the top 5 features that you should be using. The first and foremost thing is to create a Google Listing if you can’t find a trace of your business online. Many consumers often review businesses even though they do not have any official listing. In such a case, you should first claim your Business Profile by connecting it to your Google My Business account. You can easily create a Google My Business account using any e-mail ID you use for your business correspondence. Claiming your business online or listing it with a verified e-mail will ensure the algorithm that the business is legitimate. While doing so, it is also recommended that you add details about your business to help potential consumers find out more about your business. You should include: My Business Insights is an excellent feature that you should use to keep track of your business’s appearance in Google SERP. The feature includes easy-to-read data charts that help you find out how many views your website is getting per day, in which search queries your website appears and how long an average user spends on your website. This tool is one of the largest benefits of My Google Business and allows you to manage your business’s online reputation. Extrapolating the data provided by Insights will enable you to discern consumer trends and adjust your marketing strategy accordingly. Uploading photos is an important task in the process of Google Listing. Not only can these prove the legitimacy of your business, but they can also provide your consumer with a general idea of the type of service or product they can receive from you. Most users go through a business’s photographs to determine whether the business quality is up to the standards they are looking for. It is recommended that you keep your business profile updated with the latest photos of your premises or products. Factors such as lighting, image quality, and even the resolution of the image can change the way viewers perceive your product or service. This is one of the most subtle Google Maps marketing strategies that are effective. Instead of focusing entirely on your company website and SEO, it is also recommended to focus on your Google My Business account. One of the best ways to increase traction on your business account is to ensure you’re making regular Google posts. These are similar to social media posts and can be used to let the consumer know about developments in your business. Google local listing usually includes the general information about businesses – contact information, working hours, etc. These generally don’t include specific information like business closures for holidays, sales or promotions, company news about expanding, or events that your business will be holding. Instead of editing your Google Business profile multiple times in a month to include this information, utilize the Google posts feature. Instead of answering the same question several times through private messages, use your business profile website to answer questions about your business. While this might seem like an unusual method of Google business consumer service, it is highly efficient. This is a method to engage your consumers while subtly promoting your business. When a subjective FAQ list is slowly generated, consumers can find answers to all their questions without contacting you directly. However, Google discourages you to ‘create’ questions, and they should be generated organically. There are over tens of Google Business features that you can use to build a targeted marketing campaign. And like the above five, they are created to ensure you get the highest SERP ranking. You can read our article on Benefits of Google Tag Manager to learn more marketing techniques. With Google My Business, you have an additional platform to get in touch with your consumers and generate more leads. Are you struggling to find out how visitors interact with your website — what they look at, where they click, what do they ignore, and how far do they scroll? Then it would be best if you use a heatmap on critical business pages, such as product page, homepage, and checkout pages. A heatmap is a color-coded representation that shows you what elements on your website are getting the highest interaction (hot) and those that are getting the lowest (cold). You get a comprehensive understanding of what is holding visitors’ attention, what needs to be improved, and what needs to be removed. Simply put, heatmap allows you to provide your users the experience they deserve. There are two leading services, namely Hotjar and Clarity, that are competing to win this space. Although Hotjar began its services in 2014, Clarity has emerged as a strong contender in less than a year since it rolled out its services in 2020. But before comparing them, let’s understand why heatmaps are essential? Most people use website tracking applications like Google Analytics to monitor website performance. There is no doubt that such tools are essential, but unfortunately, they provide only trivial data such as website clicks and traffic. Suppose one day you see a peripheral page getting an unusually high amount of traffic. You know that this page has links embedded in numerous posts. So, how will you determine the source of this massive traffic? Wouldn’t you wonder how users are getting on this page? Heatmap analytics plays an essential role in answering the following five questions for your business website: Several case studies reveal how heatmap tracking can help you improve your website. For example: After understanding what heatmaps are and why they are essential, it’s time to compare Hotjar with Microsoft Clarity. More than 50 heatmap tools are available on the internet, and Hotjar often features at the top of the list. According to statistics, more than 900,000 enterprises spread across 180 countries use Hotjar to prepare heatmaps to track website visitors’ activity. The main reasons behind these roof-breaking numbers are its user-friendliness and the convenience of the interface to track user activity. Benefits of using Hotjar Hotjar provides significant benefits like: Drawbacks of Hotjar Along with several advantages, there are a few drawbacks of Hotjar, such as: Microsoft Clarity entered the heatmap stage in October 2020. It allows recording individual sessions that examine user behavior. It also creates detailed heatmaps that discover which parts of the page drive maximum user engagement and provides information about excessive scrolling, dead clicks, rage clicks, and JavaScript errors. Microsoft Clarity is a relatively new entrant and is being constantly improved upon. Benefits of Microsoft Clarity Microsoft Clarity can be readily adapted for numerous benefits because of the following reasons: Drawbacks of Microsoft Clarity Few disadvantages of Microsoft Clarity are: Hotjar has been leading the heatmap market for over half a decade. It has a free plan that offers basic features such as on-demand manual reports, creating and storing incoming feedback widgets, snapshot recordings, and much more. The free plan is suitable for your website if it receives low traffic. But you should subscribe to the business plan to get deeper insights if you have an established website that receives a substantial amount of traffic. The business plan will allow you to take unlimited surveys and feedback widgets, identify APIs, remove Hotjar branding, and much more. You should stick with this plan if you spend on display or digital advertising campaigns, as it will help you maximize ROIs. As discussed earlier, Clarity is a new player in the field of heat mapping. The platform lacks many features available on Hotjar, like collecting user feedback and creating movement heatmaps. But it’s adding plenty of features at a fast pace. Putting all drawbacks aside, Clarity processes more than 1 petabyte of data over a consumer base of 100 million+ users per month. The best part is that Clarity is a free-to-use software. Ideally, you must go with Hotjar if you are looking to access highly advanced website tracking and Analytics features. But if you receive less traffic on your website and are looking for excellent free heat map software, then Clarity is your best bet.\n Since search engines precisely crawl content on every website and won’t show multiple versions of content that is already published on different websites, there’s a huge chance that the duplicate one wouldn’t be listed in the search results. Apart from this, many businesses aren’t intentionally adding duplicate content to their website. In fact, they’re not even aware of the fact that their website contains duplicate content. This is because many websites, for instance, e-Commerce websites that are selling similar products, may contain common content. Search engines aren’t able to recognize which one is the most relevant link. The same goes for businesses offering similar services and they may or may not be aware of duplicate content published on their website. Now, this thing would surely affect the overall search visibility. Several technical issues may lead to duplicate content, or we can say that multiple URLs pointing to a single content source. Many websites aren’t aware that their website’s different URLs are referring to a single page, which can further affect search engine crawling, and search engines like Google would consider it two separate links with similar content. Furthermore, another technical glitch is the www vs. non-www duplicate content. This thing usually gets unnoticed as both the versions of a website’s page are accessible with or without www in the URL. Businesses need to quickly analyze their website and figure out the actual cause that is restricting the website to rank in the top search result pages of Google. Here are few effective ways to ensure your website contains any duplicate content pages, especially due to some technical glitches. One of the best ways to hunt for duplicate content is to check the total number of indexed pages of your website. You can check the same by searching it in the Google search bar. Add your website name in this way: site: XYZ(dot)com in the Google search bar. Now in the Google Search Console, you can find your indexed pages. You must carefully check the number of pages in the console and ensure you created the same number of pages manually. If the number of indexed pages is greater than what you created, there are multiple pages with duplicate content. Another issue that can cause issues like duplicate ranking is incorrect redirection. In this scenario, the www version of your webpage isn’t redirecting to the non-www version or vice-versa. This can be a result of switching your website from SSL and haven’t redirected your website to the new secure (HTTPS) URL. Make sure all versions of your URL should redirect to a single place. Finding duplicate content across your website can be challenging and exhausting at the same time. It’s a great idea to leverage third-party tools that can quickly help you find duplicate content across your website. Once you’re able to trace them, it’s time to either delete them or just redirect them to the source page. This way, you can ensure that Google crawls only a single page with specific content, which further improves SEO rankings. Duplicate content is an issue that every business is facing in direct or indirect ways. It’s something that businesses must consistently keep an eye on. Besides the fact that duplicate content leads to traffic and ranking issues, some severe scenarios may even lead to legal consequences. It’s advised to consider auditing your website frequently to shun any chance of availability of duplicate content or pages. Everyone knows how the coronavirus pandemic took hardly any time to spread worldwide. And how, in its wake, countries across the planet initiated a series of lockdowns to save their citizens from this deadly virus. Since professionals couldn’t venture outside and had to stay home, remote work or work from home became the new normal. And just when the world was gradually recovering from the impact of COVID’s first wave, and offices were planning to open after a long hiatus, the second wave of infections crashed on the shore of human wellness. So, what does the picture look like now? According to statistics, 25-30% of the workforce will be working from home by the end of 2021. Living at home has its pros and cons. You can enjoy quality time with your family, save on travel expenses, and focus more on your kids. On the other hand, you might get bored after a while, miss those chats with your colleagues near the cooler, or yearn to go outside and breathe in fresh air to get your grey cells working better. However, since heading to the office is not really an option now, coming up with ways to get more creative and productive in a work from home setting can be helpful. Here are ten tips you can try, whether you are new to the industry or a leader. Technology has become the backbone of every kind of business. Nobody could have conceived the idea of working from home without using the latest digital tools like Zoom, Microsoft Teams, and Skype for brainstorming effective strategies through video conferencing. On the other hand, it also allows team members to share critical documents in real-time through cloud-based software like Google docs and OneDrive. Technology enables leaders to learn about employee experience and get a comprehensive understanding of their challenges. In this way, leaders can identify employees' pain points and figure out what works best for enhancing their creativity. Identity is all in the modern world, and the cyber threat to businesses is at an all-time high. With the world at a standstill as a result of the pandemic, the concept of stable data governance and flexible identity management in a volatile environment should be considered. Deadlines play a significant role in developing a sense of accountability, whether you are working from home or office. The best practice is to create a timeline before assigning the work to an employee and then constantly monitoring their performance. Strict timelines generate a sense of urgency in the employee and motivate them to find creative solutions to finish the task in a specified duration. Creativity allows them to judge their capabilities well, increase productivity and submit deliverables on time. Do you conduct separate meetings for each department? Do you only discuss deadlines and who is responsible for a particular task? If your answer is yes to both those questions, it's time to change your definition of the word \"meeting\". To promote creativity, you need to understand the perspective of every individual. Start by including members from teams who aren't necessarily considered in the creative lot, such as quality managers, finance managers, and operation analysts. Sometimes, people are too shy to express their thoughts in front of others. You can have one-to-one sessions with them through Skype and learn about their views in such cases. Communication plays a substantial role in sparking creativity amongst team members. You can do it by breaking your meeting into several parts. For example, before you start discussing business issues, lighten your team's mood by asking them about the weather, sharing a piece of critical news, or cracking a joke. Share the recipe of your favorite cuisine or talk about the song your kid sang last night. You can gradually shift the focus towards more essential issues once you see people actively participating in the conversation. Learning a new approach will set your creative juices flowing and unlock a new perspective. In the present scenario, it would be best if you learned the basics of data security. Do you know that about 95% of cyberattacks are caused by human error? This number can significantly reduce if you pursue a course on data security best practices. Know what you are best at? Then figure out how you can contribute to others. If you have a lot of free time after work, you can use it to educate others and form a niche audience. Write guest blogs for reputed websites and share your skills and expertise with others. If people like your content, you can create a personal website and charge a fixed fee to users wanting to consume what you write. Webinars are one of the best ways to learn a skill that you always wanted but didn't have time for. Start with free webinars and gradually move towards paid ones where the host shares their personal experience and secrets of becoming an expert. The best part about webinars is that you can clear your doubts in real-time and interact with other participants in a live setting. Are you an expert in your field? Do you like solving doubts in real-time? Do people feel comfortable while interacting with you? Then this is the right time to start your webinar or podcast, whichever format you are more comfortable with. If you have enough knowledge on the selected topic and have excellent presentation skills, you will gain a massive audience in relatively less time. Use your creative skills to design an eye-catching webinar that provides the best quality content engagingly. We live in an age driven by information where data plays a significant role in companies across industries. Data collection and analysis have become essential for each business as they allow creating unique customer personas. But data alone doesn't lead anywhere. You need to have storytelling skills that will help you see the bigger picture, unearth valuable insights, and forecast future trends. As the second wave of the coronavirus pandemic has spread across the world, work from home is here to stay, at least for a while. So, this is the best time to identify your strengths, polish your skills, and learn something new. Follow the ten tips given in this article to enhance your creativity while working from home and make the best use of your skills, time, and money during the pandemic.\n Here are some latest statistics: 87% of B2B marketing teams still use email to boost their customer reach, while 79% of B2C marketing teams use email to share new blogs and articles. Overall, the new user signups and ROI on email marketing to attract consumers is good at $44 revenue for every $1 spent in expenses. The right type of marketing emails with an interesting subject line and body can go a long way to engage with new client prospects and boost your sales numbers and enhance customer experience. Having said that, email fatigue is also a real problem – with thousands of promotional emails flooding our inboxes. How can you use email marketing to attract customers without sounding \"too salesy\" or making it a \"hard sell?\" Here are the seven best types of promotional emails that should be part of your email marketing strategy: Also known as introductory emails, welcome emails simply introduce yourself and your business to potential customers. At this early stage, you are not sending an email for selling any product or informing clients of a new marketing campaign. Apart from introducing your business, talk more about how your product or service can help clients improve their business. Include an interesting subject line for the email and thank the client for taking an interest in your business (example, “Thanks for signing up!”). Here are some good tips for effective welcome emails: Limited time offers are among the best tools of using email marketing to attract customers, particularly if you are in the eCommerce space. You can send a promotional email with a limited-time offer that could include free shipping, a gift, or a discount – all available only for a limited time. An example of this is the special offer from BarkBox that offers free extra toys for your dog with a multi-month subscription. Limited time offers effectively convert undecided (or \"on the fence\") types of prospects into customers. Here are some tips that you can use when sending out emails with limited time offers: Subscriber emails are a different form of welcome emails that you can send out after a client has signed up for a newsletter or e-book, free trial, or filled up an online customer form. Like welcome email, subscriber emails are effective at converting new sign-up clients into brand loyalists. Retail brand, Banana Republic, is an apt example – with its 15% discount for new subscribers. If you have previously promised the client a special offer or discount, it is now the right time to fulfill your promise through the subscriber email. Even if you have not, offer your new subscriber an exclusive offer – like 15% off on their first purchase, or free shipping, or a promotional code. Alternatively, you can introduce your new subscribers to your social media pages (\"Like us on Facebook\" or \"follow us on Pinterest\") that work to build customer engagement with your brand. Use the following client tips when sending our subscriber emails: Be it new products or services, a new book, or a new software tool, product launches offer exciting email ideas to gain new customers – or even repeat purchases. At this stage, you have done most of your sales-related groundwork with potential clients and are ready to go ahead with the \"hard sell.\" For a successful product launch email campaign, your customers must know your brand and product line – and have sufficient interest in engaging with your brand. How do you develop a successful product launch email strategy? Here are some effective tips: When you are running an online store as a small business, new product launches may not happen every week or month. You are more likely to have new product arrivals like the latest bedroom furniture or the new season's fashion wear. Online shoppers are always keen to see what \"new stuff\" you have added to your product catalog – so why not inform them about it by sending new arrivals emails to their inbox? Here are some tips for new arrivals email marketing: Holiday seasons – the time when both consumers and retailers look forward to. Be it Halloween, Easter, or Christmas, there is always a special day around the corner (no matter which part of the world you are located in). Seasonal campaigns are a great marketing channel that can improve your conversion rate. Here are 14 best examples of holiday emails that you can check out. Below are some effective tips for implementing your seasonal holiday email campaign: Free trips, contests, free stays, or cash prizes – Giveaway emails always promote products, drive customer engagement, or increase sales. Want to grow your subscriber email list? Giveaway emails can work wonders for that too. Giveaway emails should vary depending on your product category. Here are some tips that should keep you in good stead: Even in this day and age of social media marketing, email marketing remains among the best marketing tools to attract and grow your customer base. This article outlines the seven most effective types of marketing emails that your sales prospects would love to see in their mailbox. Having said that, you need to design your email with the right tips to improve your email marketing campaign and email conversions in a short time. For any marketing business, protecting their customer identities is also important to prevent any data breaches. LoginRadius provides the best identity management tools that can protect your customers during the login, registration process, and other customer touchpoints on your website. The easiest and most effective way to improve your online presence is through content marketing and SEO lead generation. Recent statistics suggest that content marketing not only costs about 62% less than traditional marketing strategies but is also one of the most efficient options to generate leads. When it comes to digitally google marketing, SEO and lead generation techniques go hand in hand. As long as your content is SEO-friendly, you are bound to generate leads in one way or the other. The basic step to follow is to create high-quality content paired with the right SEO practices to generate leads for your business in no time. Content marketing and lead generation strategies aim to create trust within your target audience through high-quality content and the best SEO strategy, leading to more lead generations. As more businesses and consumers shift online for ease, the only way to stay connected with your audience is by being on the first page of Search Engine Result Pages (SERPs). For this, finding relevant and high-traffic keywords is necessary. A high-quality, well-researched content that hasn't been optimized as per SEO would be invisible unless specifically searched for and generate fewer leads than average SEO-optimized content. SEO helps your content to rank higher on Search Engine Result Pages (SERPs). Thus, driving in more traffic and, in turn, leading to more conversions. The major use of SEO is to generate more leads and conversions by diverting more traffic towards your webpage. 57% B2B marketers swear by SEO for generating more leads and prefer the same more than other marketing forms. While your website doesn't have to be entirely about your target audience, you should, however, dedicate a small section of your page to attract them. Do it by directing your audience to specific sections of your landing pages based on the long-tail keywords they have used. Finding and driving a potential consumer to your page is just the first step. Getting them to take action like buying a product or sharing content is harder but not impossible. This is where social media and call-to-action phrases come into play. Depending upon your potential consumers' social media preferences, you can use several google marketing platforms to your advantage. Even in a tweet, valuable content will help provide you more reach through retweets and shares. Using SEO strategy in blog posts is a great way to generate organic traffic on search engines. Depending upon their niche and target consumers, business owners can use one or more ways to engage their leads. After driving leads to your landing pages and engaging them, the next step will be to ensure conversions. This can be effectively done by using the call-to-action phrases to encourage conversions. Another way to ensure this is by writing informative content that provides something valuable to your audience. Continuous inflow of valuable information related to your niche builds trust and convinces them about your expertise. Now that we have established the significance of SEO in generating leads and ways to attract a potential consumer through them, it is time to understand content marketing and its role in lead generation. As explained before, SEO and lead generation go hand in hand. More SEO-friendly content means better content marketing strategies for your business. Content marketing can generate 54% more leads than traditional marketing methods. The traffic on your website is directly related to your ranking on search engines. The higher you are on the SERPs, the more your visibility will be. An expert SEO agency will be perfect for ensuring high search engine rankings for all your content. Your landing page is like the entrance to your online store. Unless it is easy to navigate and interactive for your audience, it won't lead to conversions. It is better to take help from a professional web designer to help plan your landing pages. Organic traffic for your website is the best way to ensure long-term loyal conversions. Well-framed content marketing strategies with the best SEO practices are sure to generate more leads and conversions for your business. Content marketing through social media platforms or blog posts provides the user with valuable content related to your niche and generates more leads through call-to-action phrases. These CTAs can be used to encourage sales, share information, or simply direct the reader to more information about the topic. The basics of content marketing strategies are the same for all. To ensure that your content stands out amongst the thousands of web pages, implementing a winning content strategy is necessary. 69% of B2B marketers have a sound content marketing strategy, and you need one, too. The only constant when working with content marketing strategies is change. As long as you keep track of the latest market trends and refresh your content strategies accordingly, you will stay on top of your game. Simply put, the main job is to understand the new trends and change your strategies to fit in with the market. This ultimately gives your content leverage over the others, improving your reach, leads, and conversions. SEO lead generation is all about constant change. Understanding the market trends and keeping up with them is necessary. With the proper keywords and SEO strategy, business owners can successfully generate leads and conversions to sell their products and services. SEO leads have a 14.6% close rate, more than any type. Therefore, effective SEO usage is necessary for businesses to stand apart from other competitors in the market.Conclusion
\nBenefits of Relationship Marketing
\n1. It improves consumer experience
\n2. It offers direct feedback
\n3. It improves the understanding of consumer needs
\n4. It offers cheap advertising technique
\n5. It helps you gain a competitive edge
\nMaintaining a Good Relationship With Consumer
\nConclusion
\n5 Google My Business Features
\n1. Google Listing
\n\n
\n2. Analytics
\n3. Photos
\n4. Google Posts
\n5. Answering Questions
\nConclusion
\nWhat is a Heatmap
\nWhy are Heatmaps Essential
\n\n
\n\n
\nHotjar vs. Microsoft Clarity
\n1. Hotjar
\n\n
\n\n
\n2. Microsoft Clarity
\n\n
\n\n
\nWhich of the two is better
\nHotjar
\nMicrosoft Clarity
\nOur Verdict
\nTechnical Issues Leading to Duplicate Content
\nBest Practices to Avoid Duplicate Content on Your Website
\n1. Check your website’s indexed pages.
\n2. Correct redirection.
\n3. Using third-party SEO tools
\nFinal Thoughts
\n1. Use technology to its fullest
\n2. Work with tight deadlines
\n3. Consider multiple perspectives while having meetings
\n4. All work and no play make Jack a dull boy!
\n7. Create a blog
\n8. Sign up for webinars
\n9. Start your webinar or podcast
\n10. Become a data specialist and a storyteller
\nConclusion
\n7 Awesome Emails That Will Attract More Consumers
\n1. Welcome emails
\n\n
\n2. Limited Time Offers
\n\n
\n3. Exclusive offers for subscribers
\n\n
\n4. Product launches
\n\n
\n5. New arrivals
\n\n
\n6. Seasonal or holiday offers
\n\n
\n7. Giveaways
\n\n
\nConclusion
\nHow Do SEO and Lead Generation Work Together
\nThe Role of SEO in Driving the Highest Quality Leads in 2021
\n\n
\n\n
\nThe Role of Content Marketing in Driving the Highest Quality Leads in 2021
\n\n
\n\n
\n\n
\n\n
\nImplementing a Winning SEO and Content Strategy
\n\n
\nConclusion
\n