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We all live in a digital realm where massive amounts of data is transmitted from one computer to another. This data is useful to organizations as it helps them to not only scale their business but at the same time also prioritize data personalization and privacy.
\nCorporations worried about data privacy are developing shields and safeguards to secure their corporate and customer digital possessions.
\nEverywhere, data security is a top priority. This has been recognised by not just businesses with important data to guard but also individuals. However, people continue to make the same blunders when requested to disclose their email addresses to receive a ‘discount’ on a particular product. They frequently do so without reading the privacy statements first. Many businesses acquire such email addresses and utilize them unethically.
\nIt's a privacy dichotomy. On one hand the companies talk about data privacy and at the same time they exploit consumer data for their benefit. The unlawful use of private details of a customer for any purpose without their awareness is a growing concern.
\nStriking a balance between the need for data and customers’ privacy is critical to the success of any business. In order to ensure that they are in compliance with the law, companies should inform their consumers of how they intend to use the information they provide. Doing so will result in a mutually beneficial relationship whereby businesses generate more revenue, reach a greater number of potential customers, and enhance their brands by promoting greater transparency.
\nHere are some tried-and-tested methods for balancing data personalization and privacy. Let's take a closer look at them:
\nWhen dealing with your customers, you should ask for only the information you need to serve them. Do not obtain data from them that is not validated, and if you obtain sensitive information about a customer, ask permission before using it. If a customer refuses to agree to your request, do not use the information.
\nIt’s acceptable to ask for customers' contact info in order to send them coupons and discounts. However, keep in mind that using personal data without your customers' consent can have severe implications. As a business owner, you need to communicate with your customers on how you intend to use their information.
\nOne of the most complicated problems to solve these days is data analysis. As a company, you have to be able to understand what your customers do with the products and services they acquire from you. If you can pinpoint those that contribute more than they cost, you'll always have loyal customers and great revenue. The complexity lies in finding out which features are appealing and how frequently users visit your site, among many other factors.
\nDon’t over promise or deliver late. This will harm your brand and sales. A great way to expand your business is through online marketing, even if you don’t consider yourself tech savvy. It’s easy to get started with digital marketing, whether you have a lot of money to spend or only a small budget. Never
\nfake data, because this will cultivate mistrust between you and your customers. Instead, offer better products that provide more value and build lasting relationships with your customers.
\nImplementing personalization in an effective manner is challenging. Hence, you need to consider every single step before executing a data protection strategy that meets your business goals without breaking the laws of the land. However, if done right, it can turn out to be a significant growth driver for your business and provide better ROI on marketing spend.
\n\n","frontmatter":{"title":"Finding The Balance Between Personalization and Data Privacy","author":{"id":"Rashmi Mathur","github":null,"avatar":null},"date":"January 20, 2022","updated_date":null,"tags":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7699115044247788,"src":"/static/53bd1f008b73b8388b9de8a6870d7e75/33aa5/personalize-cover.jpg","srcSet":"/static/53bd1f008b73b8388b9de8a6870d7e75/f836f/personalize-cover.jpg 200w,\n/static/53bd1f008b73b8388b9de8a6870d7e75/2244e/personalize-cover.jpg 400w,\n/static/53bd1f008b73b8388b9de8a6870d7e75/33aa5/personalize-cover.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}}},"fields":{"authorId":"Rashmi Mathur","slug":"/growth/balance-between-personalization-data-privacy/"}}},{"node":{"id":"af9fe7bb-2f10-5bda-945b-47a53f9bbc24","html":"Do you know that, on average, 70% of eCommerce shoppers abandon their carts before checking out? Customers leaving their carts is one of the most common issues in all eCommerce sites.
\nThere can be various reasons behind this abandonment: for example, the high shipping charge or the customer is simply not ready to buy! However, in most cases it is data theft or payment frauds that prevent customers from trusting the merchant again.
\nSo, how do you prevent consumers from abandoning their carts? The simple answer to this is CIAM for eCommerce. Customer Identity and Access Management (CIAM) is an emerging SaaS solution that emphasizes security to improve the digital customer experience.
\nSo, let’s take a deeper look into how CIAM can stop the issue of abandoned carts.
\nCIAM is a cloud-based SaaS solution that uses robust security protocols for a smooth and protected customer experience. This emerging solution benefits not only the customers but also the organization. CIAM for eCommerce allows merchants to securely store and manage all customer identity and profile data. This helps ease the customer access to their applications and services without adding to the organizational risk factor.
\nIn a broad sense, CIAM can be defined as an omnichannel pathway for both customers and the company. By deploying multiple security protocols like authentication, data governance, deployment and customer profiling, CIAM enables a liberal and seamless customer user experience.
\nCustomer identity and other credentials are sensitive information that hackers can easily misuse. Most eCommerce sites struggle to provide proper storage to prevent hackers from reaching and exploiting such data.
\nThankfully, CIAM helps you collect data as well as secure it. What makes it even better is that you can collect customers’ data that is beyond just registration! That’s right, through CIAM, you can even collect helpful information such as customers’ shopping patterns, buying choices, etc. And of course, you can use this information to boost your targeted marketing strategies and other ventures.
\nOverall, CIAM benefits the organization by allowing them to maintain visibility over the data they collect. In this way, the data collected can be monitored, stored, and accessed much more securely. Not to forget, the security of all of this information also plays a significant role in fulfilling legal compliance like GDPR.
\nAs mentioned above, the risk of data breaches and payment gateway scams prevents customers from checking out their carts. Strong authentication protocols are the best way to secure customers against these issues.
\nCIAM for eCommerce uses various authentication protocols that help achieve this goal. Specifically, multi factor authentication (MFA) enables passwords to be just a part of the authentication process. Here, the consumers need to provide a few more factors to prove their identity, for example - a PIN or a fingerprint.
\nIn addition, the customer’s device can also be a part of the authentication process. For example, when you must've tried to log in to your Google account from a new device, you might have received a similar email notification asking if that’s you or not.
\nAnother authentication process included using social media logins as the means to connect with the merchant. Not only is it an added security feature, but it also helps maintain strong identity management.
\nThese simple yet powerful factors only take a moment and do not disrupt the customer experience. Thus CIAM’s robust authentication process gives customers a better sense of security while online shopping, preventing abandoned carts.
\nCIAM for eCommerce can be easily integrated into both modern and old applications. That’s why we can see CIAM being used by many new and legacy enterprises striving to make the process more straightforward.
\nIt helps enable the organizations to have greater control of their information across every platform and application, from websites to apps and more. This ensures the streamlined user experience regardless of the device and location of the customers.
\nConsumers expect simplicity and speed with new-age authentication like the use of biometrics that replace passwords for secure and seamless login. Likewise, CIAM helps streamline the data storage and authentication to secure your customer experience and provide you with a competitive edge. The combination of these factors makes CIAM a powerful platform for any eCommerce enterprise.
\n\n","frontmatter":{"title":"How CIAM can help in Preventing Abandoned Carts","author":{"id":"Rashmi Mathur","github":null,"avatar":null},"date":"November 16, 2021","updated_date":null,"tags":["progressive profiling","ciam solution","mfa","cx"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7241379310344827,"src":"/static/3a561095dcb8124ae6471748c09b08c0/14b42/cart-abandon.jpg","srcSet":"/static/3a561095dcb8124ae6471748c09b08c0/f836f/cart-abandon.jpg 200w,\n/static/3a561095dcb8124ae6471748c09b08c0/2244e/cart-abandon.jpg 400w,\n/static/3a561095dcb8124ae6471748c09b08c0/14b42/cart-abandon.jpg 800w,\n/static/3a561095dcb8124ae6471748c09b08c0/16310/cart-abandon.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}}},"fields":{"authorId":"Rashmi Mathur","slug":"/growth/ciam-prevents-abandoned-carts/"}}},{"node":{"id":"c2f69939-849d-541d-89e5-e4fa433dd73f","html":"Being customer-centric has always been important in the retail business, but its definition has changed over time. Before, consumers had a sense of satisfaction from attentive sales associates and a broad choice of merchandise.
\nThese days, the consumer wants a digital experience, too, regardless of whether they buy online. Consumers need to know they can trust retailers to protect their private information. Cybercriminals are targeting retailers' data stores as they gather customer data in unprecedented numbers. So, security authentication for B2C is important.
\nA few brands made headlines last year due to failing to protect customer data, such as Kmart, Forever 21, and Saks. The majority of people said they would postpone shopping at a breached brand for three months.
\nLosing business means paying for remediation, business disruption, legal expenses, identity repair, regulatory penalties, and other clean-up costs. For each breach, this amount averages $7 million.
\nSecurity for retail authentication should be cost-efficient and ensure that users have a frictionless experience. Although retail has some distinct differences from other industries regarding identity and authentication, it also faces many challenges. Some of these include:
\nSecurity for retail authentication is a critical feature for users. However, that can't be used as an excuse for reducing the turnaround time of the complete process.
\nOrganizations must ensure that they do not introduce time-taking steps. You need to maintain a delicate balance between the authentication features and the time taken to complete the process. For instance during a holiday or a festival sale, time taken for the checkout would be a critical component for the customers.
\nAlong with providing authentication solutions, it is important to protect the digital identities of the employees as well as the customers. In today's world, maintaining data security is a challenge. Various information (credit card details and other customer details) might attract a lot of hackers which could potentially result in a data breach.
\nCloud applications have made applications and data accessible from anywhere in the world. However, the local laws require several retailers to be tight over how and from where the employees can access the data. Additionally, various governments might have different regulations. Hence, complying with multiple rules at the same time might prove to be a challenge.
\n\nWhen retailers face these challenges, they should implement several strategies. To prevent the misuse of stolen credentials, eliminate inefficiencies, and provide a good user experience, it is highly recommended to implement a flexible access control platform. User management helps them in this regard.
\nSome of the approaches retailers have adopted are:
\nA great combination of security and usability is provided when one uses adaptive authentication, which picks the best methods and factors based on the risk profile and usage history of each user and the devices used. A one-time passcode (OTP) is especially useful in this fast-paced world, as users cannot tolerate constant disruptions to access equipment.
\nTo meet such unique use cases, retail companies must pick authentication vendors that offer flexibility. Many retailers, for example, close the POS before clearing the browser, making it difficult to distinguish the devices. Cookies and device recognition will be flexible enough to meet this requirement.
\nRetailers who federate their legacy applications can use the same identity to access multiple applications and avoid providing credentials multiple times (SSO). The convenience of SSO, coupled with strong authentication, is unmatched.
\nMany vendors offer tools that allow organizations to function without refactoring their applications. Self-Service password resets are also essential for retailers. By providing this feature, retailers can further alleviate the difficulty of managing passwords.
\nTypical business-to-employee scenarios, like e-commerce portals, require a much different set of capabilities. Strong authentication can be incorporated into apps in a very flexible manner by selecting a vendor who has a broad set of capabilities.
\nTwo-factor authentication is required for PCI compliance regardless of whether a user connects from a trusted network to PCI systems. Retailers must ensure they stay up-to-date on all of the latest requirements to protect their businesses and customers.
\nThe ability to authenticate customers in real time using multiple modalities is challenging. Understanding how solutions vary by use case, threat model and authentication technology used is crucial to choosing the right one for your unique requirements. Contact us for better understanding.
\n\n","frontmatter":{"title":"What are the Authentication Challenges in the Retail Industry?","author":{"id":"Rashmi Mathur","github":null,"avatar":null},"date":"October 26, 2021","updated_date":null,"tags":["data security","retail authentication","cx"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7094017094017093,"src":"/static/0a59842aecd3d8b02b26f6eff08f3c78/14b42/retail-auth.jpg","srcSet":"/static/0a59842aecd3d8b02b26f6eff08f3c78/f836f/retail-auth.jpg 200w,\n/static/0a59842aecd3d8b02b26f6eff08f3c78/2244e/retail-auth.jpg 400w,\n/static/0a59842aecd3d8b02b26f6eff08f3c78/14b42/retail-auth.jpg 800w,\n/static/0a59842aecd3d8b02b26f6eff08f3c78/16310/retail-auth.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}}},"fields":{"authorId":"Rashmi Mathur","slug":"/growth/authentication-challenges-retail-industry/"}}},{"node":{"id":"e5533c8a-adad-5d30-83bd-967a8ff25fd5","html":"Online security is one of the biggest concerns for ecommerce stores. This is why every ecommerce business should make additional efforts to ensure that their websites, data stores, and clients' data remain as guarded as possible to enhance the customer experience in retail.
\nAccording to a report, more than 90% of online small businesses face a data breach. Hence when you get your ecommerce store up and running, creating security authentication for ecommerce should never be a one-time task.
\nGiven below are some measures for protecting an E-Commerce business by generating a strong customer authentication:
\nHTTPS has become the industry standard for online security, and sites that continue employing the traditional HTTP protocol may suffer adverse repercussions and threats to their online safety. Also, earlier businesses used HTTPS only for their payment gateways that dealt with confidential information.
\nHowever, given the rising password security issues in modern times, ecommerce store owners are shifting their entire site with HTTPS. It ensures that not only their payment areas but also every other page on their website remain secure.
\nMoreover, site security entails more than just safeguarding payment information as it likewise entails protecting the data of your customers.
\nTo keep your E-Commerce store guarded against all the online threats and vulnerabilities, ensure that you never save credit card data online. As E-Commerce payments get processed through external vendors, it can sometimes pose a substantial threat to the credit card data of your company and clients.
\nPlugins are a gift to E-Commerce dealers everywhere who run their websites on platforms that allow it. Wordfence Security, for example, is a plugin that blends E-commerce stores into a robust security system that is compatible with the web application firewall.
\nThis plugin not only prevents your website from being hacked but also gives you a real-time view of your traffic and all possible hacking attempts.
\nAlthough you inevitably should maintain your customers' information secure on the tail end, there are still serious risks of specific customer accounts getting hacked.
\nWhile you cannot stand over your clients' head and instruct them on ways to build a secure account, you can impose standard safety characteristics such as CIAM authentication or robust password prerequisites to guard your clients' online data.
\nThere are several ways for hackers to access your eCommerce site, but perhaps the simplest is to gain access to your Admin Side. It only takes one simple- password for hackers to begin poking around your admin panel, finding the information they seek—and even locking you out of your site.
\nToo many site owners leave their admin dashboard login details as simple as \"admin\" for the username and \"password\" for the passcode, only to be surprised when someone gains access to their admin panel. When eCommerce sites get set up, the predefined username is Admin, and many vendors are so engrossed in the whirlwind of starting work that they never change it.
\nIt is never a good feeling to discover that your eCommerce store website got hacked and your personal information has been adversely affected. It's unnerving to know that someone has been poking around your webpage, and it is even more disconcerting that you don't know what they have done.
\nAttackers can do anything from simply copying your data to more maliciously corrupting it and making sure you can't use it again.
\n\nProactive security inspection (PCI) helps you detect problems before they cost you clients and resources. Regardless of how well-known your eCommerce website host is, you should conduct routine PCI scans. These scans recognise perils and vulnerabilities that could leave your eCommerce store open to data breaches and the shot of malware and viruses.
\nSite confidentiality is not a passive activity, and you must routinely inspect your eCommerce store to detect any unusual activity. Sure, you can automate certain aspects of your site's safety, such as programmed backups and routers, but there's a lot more to security trust that you must remain aware of.
\nGone are the times when online security remained confined to only one factor of user authentication for ecommerce. Nowadays, it has become crucial for all E-Commerce businesses to switch to multi-factor authentication to ensure you leave no room for hackers to attack your website.
\nApart from taking care of your E-Commerce store, it is imperative to secure your private online data. It is because if imposters fail to find your online site, they might attempt to invade your privacy and confidential data.
\nKeeping your E-Commerce store guarded against online malpractices is not a tedious task if you follow the safety measures. Also, keep in mind the points above and keep your business and customer data protected against breaches.
\n\n","frontmatter":{"title":"10 Ways To Improve Your eCommerce Store's Security","author":{"id":"Rashmi Mathur","github":null,"avatar":null},"date":"October 12, 2021","updated_date":null,"tags":["retail","mfa","cx","ciam authentication"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7857142857142858,"src":"/static/4450787a8a8772c2d64428b789dd4349/14b42/improve-ecommerce-store-security-cover.jpg","srcSet":"/static/4450787a8a8772c2d64428b789dd4349/f836f/improve-ecommerce-store-security-cover.jpg 200w,\n/static/4450787a8a8772c2d64428b789dd4349/2244e/improve-ecommerce-store-security-cover.jpg 400w,\n/static/4450787a8a8772c2d64428b789dd4349/14b42/improve-ecommerce-store-security-cover.jpg 800w,\n/static/4450787a8a8772c2d64428b789dd4349/16310/improve-ecommerce-store-security-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}}},"fields":{"authorId":"Rashmi Mathur","slug":"/growth/improve-ecommerce-store-security/"}}},{"node":{"id":"da2f2508-9f24-596b-b73e-c0dc6c542db2","html":"Digital communication between clients and a company is now a regular practice across various industries. Businesses capitalize on these synergies to stimulate repeated sales or client reliability. Also, companies collect customer information to better interact with the clients and keep a record of sales.
\nThe data gathered in databases can be vulnerable to cyber attacks that result in stolen customer and business identities. Hence, businesses look to increase their cybersecurity with the help of SaaS-based CIAM business solutions.
\n\n","frontmatter":{"title":"8 Common Challenges With Your SaaS Business that CIAM Can Solve","author":{"id":"Rashmi Mathur","github":null,"avatar":null},"date":"September 10, 2021","updated_date":null,"tags":["saas","customer identity management","ciam solution"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.8691588785046729,"src":"/static/c93faf06a85c6804f3b0b60445c21d2a/eec3f/saas-buisness.jpg","srcSet":"/static/c93faf06a85c6804f3b0b60445c21d2a/f836f/saas-buisness.jpg 200w,\n/static/c93faf06a85c6804f3b0b60445c21d2a/2244e/saas-buisness.jpg 400w,\n/static/c93faf06a85c6804f3b0b60445c21d2a/eec3f/saas-buisness.jpg 612w","sizes":"(max-width: 612px) 100vw, 612px"}}}},"fields":{"authorId":"Rashmi Mathur","slug":"/growth/ciam-challenges-saas-business-app/"}}},{"node":{"id":"813583dc-bba2-5cdb-b5c7-970ab7e45ba8","html":"Digital communication between clients and a company is now a regular practice across various industries. Businesses capitalize on these synergies to stimulate repeated sales or client reliability. Also, companies collect customer information to better interact with the clients and keep a record of sales.
\nThe data gathered in databases can be vulnerable to cyber attacks that result in stolen customer and business identities. Hence, businesses look to increase their cybersecurity with the help of SaaS-based CIAM business solutions.
\n\n","frontmatter":{"title":"8 Common Challenges With Your SaaS Business that CIAM Can Solve","author":{"id":"Rashmi Mathur","github":null,"avatar":null},"date":"September 10, 2021","updated_date":null,"tags":["identity management","customer identity","ciam solution"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.8691588785046729,"src":"/static/c93faf06a85c6804f3b0b60445c21d2a/eec3f/saas-business-app.jpg","srcSet":"/static/c93faf06a85c6804f3b0b60445c21d2a/f836f/saas-business-app.jpg 200w,\n/static/c93faf06a85c6804f3b0b60445c21d2a/2244e/saas-business-app.jpg 400w,\n/static/c93faf06a85c6804f3b0b60445c21d2a/eec3f/saas-business-app.jpg 612w","sizes":"(max-width: 612px) 100vw, 612px"}}}},"fields":{"authorId":"Rashmi Mathur","slug":"/growth/top-8-ciam-challenges-with-your-saas-business-app/"}}},{"node":{"id":"6e82df46-a35b-5ffe-9b0a-b5e4ef77cf4d","html":"Wi-Fi is utilized by people globally since it has become an integral part of our fast-paced everyday lives. But, there's no such thing as 100% security or being hacker-proof. However, there are simple steps you can take to safeguard your privacy and data security that are pretty easy and straightforward.
\nThis particular article will discuss some tips to reduce the likelihood of hackers stealing your personal data when you connect to Wi-Fi.
\nWi-Fi is a modern technology that uses a wireless networking connection. It allows devices like computers, laptops, mobile, or others to share its network with other networking devices.
\nThese days, internet connectivity occurs via wireless routers. Therefore, when you access Wi-Fi, you will be connecting to a wireless router which allows your Wi-Fi-compatible devices to interface or link with the internet.
\nWi-Fi is not an acronym. Instead, the brand name is designed by a marketing firm meant to serve as a middleware seal for commercializing efforts.
\nWi-Fi uses radio waves to impart information between your device and a router via frequencies. Two radio-wave frequencies are utilized depending on the amount of data being sent.
\nThe two Wi-Fi frequencies are separated into multiple channels to prevent high traffic and interference. When you access the network on your device, the information you provided is converted into binary code, which is the language of the computers.
\nNext, the Wi-Fi router connected to the device receives frequencies that travel across the radio station. Finally, the router receives the data through a hardwired internet cable.
\nSome changes and routines can be implemented that protect you from intruders, snoopers, and internet carpetbaggers. You should always make a control if anyone gets on your network.
\nThe next problem is the signal footprint. If anyone can pick up a signal from your router, they can also grasp data and gather all the passwords.
\nFollowing are the ten tips to ensure your Wi-Fi is private and blocking hackers.
\nPasswords play an important role in maintaining security. Regularly, you can change the username and password because there is no rule regarding how often you change the router password.
\nYou can also access your router’s configuration page via a web browser connected to your network.
\nModern Wi-Fi routers include the ‘Guest network’ option with its SSID and password. In this case, you don’t want to share your primary password. Meanwhile, guests can also connect to the Internet with their devices.
\nEncryption is the security process that clambers the information that you send over the Internet. Most of the Wi-Fi routers have built-in encryption. You can set your security type using wireless encryption like WPA and WPA2.
\nVPN is commonly known as Virtual Private Network (VPN). They provide primary security benefits that protect your router from interloping. Use of Wi-Fi hotspots in public places along with VPN will preserve your device from spammers.
\nHackers may also use “Man-in-the-middle” to plunder your data that is connected to the same network. When you use this device in the home, the possibility of targeting your router is high.
\nWhenever you set up a connection with a password, ensure that the network is hidden from view. Hiding your network will help you to block visitors from getting on the network.
\nOpen settings, select basic wireless settings from menus, set SSID Broadcast to disabled, and click the save settings option to hide your SSID.
\nSome issues relating to not hiding could be extensive use of Wi-fi which could result in DNS error. You can fix DNS Error 80710102 by disabling universal plug-n-play or the media connection.
\nWhenever you leave home, make sure that the Wi-Fi network is turned off. It is better to unplug your device from connection because, without a network connection, cyberpunks can’t steal your data.
\nA Firewall acts as a shield in the process of separating your device from the Internet. Some openings called ports may communicate with your device. At this point, the firewall arrests those ports and prevents your device from hackers.
\nYou can also use other security software like antivirus programs. In the view of the business sector, Hardware firewalls are appreciable. Software firewalls are widely used for home users since they are cheap.
\nThe signal from the router radiates in all directions. So placing the router in the center of the room provides more security.
\nHowever, if you place the router near the window, the signal may also move outside. So the possibility of tracing your signal is high. You may also keep the router in a cardboard box or the antennas covered by foil to prevent these issues.
\nConsole router of every device will contain a technique called ‘MAC Filtering or MAC addresses filtering.’ Every connected device has a MAC address, and the identifier of the network card is unique.
\nYou can also access this through Advanced network filters. You can find your MAC Address here.
\nThe router’s console can be accessed only when the devices are connected to the network. A standard router provides you remote access. To prevent your device from hackers:
\nViruses and malware may infect many devices because they are connected to the public network. Always check the files before transferring them to the computer since they may also contain a virus.
\nTo maintain the system with firewalls and anti-malware software. Always keep the software updated. Make sure that the portable devices are safe.
\nMany hackers are using different methods like ransomware and identity theft. To avoid all these issues, you can make some changes by practicing these tips.\n
Conversion rate is an all-important metric that every website keeps a close eye on. To increase this rate, businesses turn to Conversion Rate Optimization or CRO marketing.
\nCRO marketing focuses majorly on improving the experience that a user may have, which may result in them making purchases. To ensure that this takes place, businesses that also have websites use login services like social login. These services allow them to cater to customers better.
\n\nA marketing team usually includes social login as a pivotal part of their strategy as it can contribute to the overall consumer experience. In addition to allowing businesses to amass a host of registered customers, they can also personalize the website based on the user’s preferences. This ability will later boost the ROI and conversion of the business.
\nAlso, user registration options like social login authentication will allow a company to capitalize on the following aspects:
\nUsers often experience a significant amount of frustration as they are required to fill long registration forms to get access to websites. This is bad news for the eCommerce sites that have such forms. Social logins will allow businesses to obtain all the necessary data they desire to eradicate this problem, which will also be accurate and complete.
\nThe use of social logins will also allow businesses to access important customer information regarding their age, gender, or personal preferences. A marketing team will use all this information to formulate a better social media marketing campaign. Therefore, companies can formulate their campaigns in a way that will best resonate with the given demographic.
\nConsumers are heavily influenced by the recommendations they see online. This fact is especially true if the recommendations come from another user similar to them. Therefore, marketing teams can significantly contribute to their conversion rate as users send out word-of-mouth referrals on extremely popular social media platforms.
\nAllowing users to register using social logins will mean that businesses can get to know their customers better. They can form a cohesive idea of what users belonging to a particular demographic may like. Therefore, a company can use social logins to create feedback loops to better understand its audience and improve customer retention.
\n
54% of users state that they refrain from joining a website that asks them to fill a registration form. There are essentially two reasons why users dislike creating new accounts on third-party websites. Firstly, users try to avoid filling long registration forms on these websites or applications. The other reason is that consumers use login services like social logins to register as they prefer to have a single password for the multiple accounts that the user has.
\nAccording to some studies, 1 in 3 users states that they are unable to remember their login information, especially for third-party websites that they do not visit frequently. Of these, a major portion also states that they will not put in a lot of effort into recovering it. Therefore, social logins will help to reduce the need for users to remember credentials. This will, in turn, improve the conversion rate.
\nAlso Download: Consumer Digital Identity Trend Report 2020
\nThe ability of businesses to collect customer information through social logins will also help reduce the instances of users receiving irrelevant promotions. A recent poll revealed that 100% of respondents saw promotions that were not relevant to their likes. With social logins, businesses can filter what consumers see and will most likely purchase.
\nImplementing social logins and increasing the number of registrations will further improve the chances of the company receiving a promotion from users. Once this takes place, a company will receive free promotion and make more people aware of their brand.
\nAccording to a research paper, around 77% of users believe that social logins are a safe and highly effective method to register users. The reason being that in addition to implementing important customer data security measures, it can also encourage user engagement.
\nConsidering all these benefits that social login authentication offers, a marketing company can orient their social media marketing and user engagement to be more effective. Finally, a marketing team will surely improve their conversion rates and see a drastic improvement in sales.
\n\n","frontmatter":{"title":"9 Facts About Social Login & CRO That You Should Know About","author":{"id":"Rashmi Mathur","github":null,"avatar":null},"date":"August 12, 2021","updated_date":null,"tags":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/0829c22818e4ebe1b6ec5085c1ca0ec7/14b42/conversion-rate-optimization.jpg","srcSet":"/static/0829c22818e4ebe1b6ec5085c1ca0ec7/f836f/conversion-rate-optimization.jpg 200w,\n/static/0829c22818e4ebe1b6ec5085c1ca0ec7/2244e/conversion-rate-optimization.jpg 400w,\n/static/0829c22818e4ebe1b6ec5085c1ca0ec7/14b42/conversion-rate-optimization.jpg 800w,\n/static/0829c22818e4ebe1b6ec5085c1ca0ec7/47498/conversion-rate-optimization.jpg 1200w,\n/static/0829c22818e4ebe1b6ec5085c1ca0ec7/0e329/conversion-rate-optimization.jpg 1600w,\n/static/0829c22818e4ebe1b6ec5085c1ca0ec7/7953b/conversion-rate-optimization.jpg 6332w","sizes":"(max-width: 800px) 100vw, 800px"}}}},"fields":{"authorId":"Rashmi Mathur","slug":"/growth/9-facts-about-social-login-and-cro/"}}},{"node":{"id":"1f630b66-b015-5b13-b528-a8a920282450","html":"Today a large number of professionals are working remotely from different locations due to the pandemic. Are you worried that your marketing team won't be able to generate profitable ideas from isolation? Don't worry! According to a report by CoSo Cloud, 77% of work from home workers have become more productive during isolation.
\nWondering how?
\nResearch shows that 80% of remote workers say that their productivity has improved with real-time collaborative solutions. Virtual brainstorming tools can help you grow your ideas, rethink your marketing strategies, and collaborate theme for successful outcomes.
\nA brainstorming tool is strategically designed to help organize and gather ideas. It helps in collaborative brainstorming online, making it easier to harness collective mentality to create content strategies.
\nSo, let's start your online brainstorming practice tips with the tools first.
\nIdeaBoardz is an easy-to-use collaborative brainstorming tool that can help your team members to combine their ideas in one location online. With the help of this tool, your teammates can post notes on a collaborative board and even export the board as a PDF or excel file.
\nGoogle Documents is a popular tool to use for brainstorming as it has all the resources that your team may need during brainstorming. It supports multiple files, including TXT, PDF, DOCX, and HTML. Plus, it lets team members track changes in the docs too.
\nCoggle is another result-oriented brainstorming tool that allows real-time collaboration. It helps share flow charts, complex algorithms, diagrams, mind maps effortlessly with other team members. Plus, Coggle allows unlimited image uploads, the addition of floating texts, etc.
\nWiseMapping is an effective tool for brainstorming and mind mapping. This tool is apt for small groups and individuals. Plus, one can install it on their devices or use it online. Moreover, WiseMapping is a free tool for even business users and allows a teammate to share his/her mind map online with other members. The most attractive features of this tool include customizable font, customizable colors, easy export of maps, etc.
\nMindMup is a tremendous tool for collaboration planning and brainstorming with its advanced features. It allows you to convert maps easily to PowerPoint and PDF and lets you share and publish your maps online. Further, MindMup enables you to save your mind maps to Google Drive and allows you to access them later through any device. It has an in-built keyboard shortcuts feature too that lets you and your team members jot down ideas faster.
\nSo, once you've ensured that you have the people you need and the tools and resources they need, here is what you have to do next.
\nAlso Read: Thinking Beyond the Pandemic: How to Make Marketing Plans After Coronavirus
\nHere are some of the effective tips for running brainstorming sessions for your marketing strategies.
\nVirtual brainstorming is a great way to get a wide range of teams on the same platform. Therefore, you must invite people from various disciplines in the organization, as well, and get their ideas and perspectives. It will help you acquire a broader set of suggestions and increase the creativity of your team.
\nWant to host a Virtual Brainstorm session that will bring out the creativity of your teammates? Start with icebreakers to encourage people to verbalize their ideas often. The key to increasing participation and energy is by organizing a brainstorming session that won't stifle spontaneity. So, start with motivating words and get your teammates on their feet from the beginning.
\nSetting out ground rules lets people be clear on the purpose of the meeting. Plus, prepping ahead readies a team more open to participating. To make your collaborative brainstorming online successful, brief your team about what they need to prepare and what to expect from the session. Doing this will increase confidence and engagement when you host an online brainstorming session.
\nModerators can help focus on the goals, clarify ideas, motivate introverts, and keep a session engaging. A perfect idea may not come at the beginning of a session, but keeping an eye out for people with unique ideas can help you get a thoughtful suggestion in the first session. You can choose a moderator who can share a brief idea about the session ahead of the scheduled meeting time. Doing this will help your team stick to the goal during the brainstorm session.
\nIf only a few people talk in your meeting, you won't get as many business ideas as you need. Some of the introverts of your team may not come forward at all. Therefore, it is crucial to approach the session more supportively and positively. Press the Mute button whenever needed. Giving everyone a chance to speak by encouraging others to set themselves to mute will let others speak up, and everyone will listen and hear each other.
\nEach brainstorming session doesn't have to be the same. If you are thinking about how to boost creativity? You can use different mind mapping tools and an online brainstorming board to create a plan of opportunities, information, and issues.
\nWant to motivate your team to participate in brainstorm sessions in the future? Remember, it is vital to acknowledge their efforts, appreciate, and thank them.
\nYou can also try the rapid virtual Ideation technique, where you give your participants a limited timescale to come up with ideas. You will be surprised that sometimes even time pressure can bring the best out of people. Finally, use the above tips and tools to spark your team's creativity now and manage remote teams efficiently.
\nKeep the ideas flowing!
\n\n","frontmatter":{"title":"Boost Creativity With The Best Brainstorming Tools And Techniques","author":{"id":"Rashmi Mathur","github":null,"avatar":null},"date":"June 09, 2021","updated_date":null,"tags":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.3333333333333333,"src":"/static/291a6728f108eb16ee5b35e4b98601d4/3c6b6/best-brainstorming-tools-and-techniques.jpg","srcSet":"/static/291a6728f108eb16ee5b35e4b98601d4/f836f/best-brainstorming-tools-and-techniques.jpg 200w,\n/static/291a6728f108eb16ee5b35e4b98601d4/2244e/best-brainstorming-tools-and-techniques.jpg 400w,\n/static/291a6728f108eb16ee5b35e4b98601d4/3c6b6/best-brainstorming-tools-and-techniques.jpg 666w","sizes":"(max-width: 666px) 100vw, 666px"}}}},"fields":{"authorId":"Rashmi Mathur","slug":"/growth/best-brainstorming-tools-and-techniques/"}}},{"node":{"id":"6272595d-cdb6-54a5-8cd2-337532228f03","html":"So, like many other businesses these days, you have started building your social media presence through Twitter. But has it ever happened that people have started following another account of the same name instead of your official one?
\nIt can be a real bummer, right? Not anymore. Now, Twitter has a verified blue checkmark badge option to sort this out.
\nBut how will a blue checkmark help your business or fan page? And what difference does it make?
\nLet’s explore this Twitter marketing strategy in detail and why you need a blue checkmark in front of your Twitter account to build brand trust among your audience.
\nWell, no one can answer this question better than Twitter itself.
\nSo, according to its official statement, “The blue verified badge on Twitter lets people know that an account of public interest is authentic.”
\nThis means a blue verification badge on your Twitter account signifies that the account is of public interest and genuine. And to make it clearer, only Twitter is entitled to give the blue checkmark badge in front of an account name.
\nSo, if anyone tries to use an image or the same symbol in their account without getting verified, it can lead to suspension of the account from the platform.
\nThat being said, who can earn a blue checkmark?
\nFor Twitter verification, the account needs to be of public interest. Generally, it means user accounts of:
\nFor starters, to get yourself a verification badge, the account needs to be notable, authentic, and active.
\nTo break this down, here’s what you need for increasing your online reputation.
\n
This is a non-negotiable option for getting your account verified. To do this, visit your Twitter profile, and click on the edit profile button located on the right side of the stats at the top itself. This will take you to various editable aspects of the profile.
\nAdd your name and birthdate – and this means the real name of the person or brand as on the documents. Then, add an appropriate picture that can describe your brand in the best possible way. Finally, add a bio that specifies your area of expertise.
\nAfter you are done with these three main fields, complete all the other fields too. This will simply help with your Twitter marketing strategy.
\nPro Tip: While adding the birth date, you can enable the lock feature to choose who all can see your birthdates and the ones who cannot.
\nGo to the security and privacy page from your account and uncheck the ‘Twitter privacy’ checkbox.
\nYou must make sure that the checkbox is unchecked to make your tweets visible to the public (one of the reasons why your account is of public interest).
\nYou may have already added your phone number and email ID while creating the Twitter account. But if you haven’t, now is the time.
\nAlso, get them verified by entering the verification code sent to the contact number. Similarly, a link will be sent to your email address, and clicking on that link will verify the email ID.
\nWhen you go through this process, Twitter will ask if the account name is the one that needs to be verified. It will also ask you for the reasons why the account needs to be verified. You can share some links to support your case.
\nIdeally, this is what the verification dialog box will look like:
\nRunning a business relies heavily on visibility and analytics. With the use of Google Tag Manager, your marketing team can ensure that both these needs are met.
\nGoogle Tag Manager is yet another tool that online shopping websites use to reach large audiences. The online lodging company Airbnb states that the use of Tag Manager has improved the data collection of vendors by 90%.
\nTo understand why your business should use a Google Tag Manager, you must first understand what is a tag.
\nA tag is a piece of code available on a website. The code is usually present in Javascript but can also be in the form of a pixel or a transparent image. It functions as a medium through which data about a certain product can be gathered. This data can also relate to a visitor’s onsite behavior.
\nTags are also a connecting link between third-party analytical tools like Google Analytics and marketing tools like Campaign Manager and Google Ads. Facebook Pixel is another analytical tool that tracks the conversion rate of advertisements or visitor engagement with the help of tags.
\nA tag manager essentially acts as a platform where marketers can manage several tags present on their website. There is no need for a developer to edit the code that is used to create tags.
\nThe best part is, only minimum technical knowledge is required to use the Tag Manager. The working of the Google Tag Manager relies heavily on a data layer that relays information from the website to the Tag Manager.
\nThis information from the GTM data layer can then be used to deploy or fire desired tags. For example, the Google data layer will integrate the information in the tag to Google Analytics.
\nTherefore, Google Analytics can now analyze the information to determine the conversion rate of the Google Analytics tag.
\nTo learn how to create a Tag, visit the official instructional page here.
\nThe tool helps create unique tags relevant to your business or product. Therefore, it is capable of tracking a variety of aspects like conversion ratio, clicks on the internal and external linking and many other analytical features.
\nThe tool can integrate with other Google analytical tools as well as tools from third-party companies. This option can allow you to have the best of both worlds as they run their online B2B Marketing Strategies Post COVID.
\nThe GTM (Google Tag Manager) tool gives the option to add a long list of tags. The tool then adds the tags while ensuring that the loading time of the web pages stays intact and does not slow down.
\nAnother interesting feature and significant advantage is the ability to view which tags have been fired on the platform. A simple visit to the tags section of the GTM dashboard will display the tags that functioned due to the click of a link or a file download.
\nAll the tags added to the webpage will be listed on the GTM dashboard. Therefore, it is easy to track how many tags and the types of tags are present on the page.
\nThe platform also possesses the provision to check certain errors in the code or particular bugs that may be slowing down the web page.
\nThese are some of Google Tag Manager advantages that make GTM a compelling one.
\nEven though the GTM platform can be fairly easy to use, it does require a significant learning curve. The biggest hurdle that first-time users face is that they will have to learn the various features of Google Tag Manager from scratch. This includes learning basic programming and a long list of terms.
\nThere can be some problems with the various components that are involved in the use of tags and managing them. They may not fire at the required time and would, therefore, require some tweaking.
\nYou can utilize Google Tag Assistant to attain better functionality of GTM. This is a free Chrome extension that can be downloaded here. Now, get a user-friendly website that suits the needs and wants of your consumers with all the required analytics.\n