{"componentChunkName":"component---src-pages-author-author-yaml-id-js","path":"/author/vaibhav-jain/","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"id":"b654a843-6208-5c48-bf7a-688657f600a4","html":"

OAuth stands for Open Authorization. It's a process through which an application or website can access private data from another website. It provides applications the ability to \"secure designated access.\" For example, you can tell Google that it's OK for abc.com to access your Google account or contact without having to give abc.com your Google password.

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OAuth never shares password data but instead uses authorization tokens to prove an identity between consumers and service providers. OAuth is an authentication protocol that allows you to approve one application interacting with another on your behalf without giving away your password.

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To understand this, let's take the example of Facebook. When an app on Facebook asks you to share your profile and pictures, Facebook acts as a service provider: it has your data and image, and that app is a consumer. If you want to do something with your picture with the help of this app, you need to provide permission to this app to access your images, which the OAuth manages in the background.

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How Does the OAuth2.0 Work

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The following explains the working of the above sequence diagram of Oauth 2.0 implementation:

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    \n
  1. Let's assume the client requests authorization to access protected resources owned by the resource owner by redirecting the client to the authorization server.
    2. \n
  2. The resource access request is authenticated and authorized by the resource owner from the web application, and the authorization grant is returned to the client by an authorized endpoint.
    3. \n
  3. There are four types of Grant Protocol defined by OAuth 2.0: Authorization Code, Client Credentials, Device Code, and Refresh Token.
    4. \n
  4. The client requests the access token from the authorization server by presenting the authorization grant returned from the authorized endpoint and authentication of its own identity to the token endpoint. A token endpoint is a URL such as https://your_domain/oauth2/token.
    5. \n
  5. The access token will be issued to the client for valid authentication and authorization grant by the authorization server or authentication provider.
    6. \n
  6. By presenting the access token for authentication, the client can request the protected resources from the resource server.
    7. \n
  7. The requested resources are returned to the application (client) with the valid access token from the resource server.
    8. \n
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Also Read: Guide to Authorization Code Flow for OAuth 2.0

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Why You Should be Using OAuth

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OAuth provides applications the ability to secure designated access. In the traditional method, before OAuth, sites ask for the username and password combination for login and use the same credentials to access your data.

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With OAuth flow, instead of sending the username and password to the server with each request, the consumer sends an API key ID and secret. In this scenario, the consumer communicates to their identity provider for access. The identity provider generates an encrypted, signed token that grants the application access by authenticating the consumer. This process works on trust between the Identity Provider and the application. It will create a better interface for web applications.

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Working with OAuth Token & Scope

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The authorization server authenticates the client and validates the authorization grant, and if valid, issues a token known as an **access token. **It must be kept confidential and in storage. This access token should only be seen by the application, authorization, and resource server. The application makes sure that the storage of the access token can not be readable to other applications on the same device.

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The OAuth 2.0 authorization protocol defines the following methods to receive the Access Token. These Flows are called grant types. So you can decide the grant types as per the use case or it is based mainly on the type of your application.

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The following are the five types of grants described to perform authorizations tasks. Those are

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The scope specifies the level of access that the application is requesting from the client. An application can request one or more scopes. This information is then presented to the consumer on the consent screen. The access token issued to the application will be limited to the scopes granted. Consent tells your consumers who is requesting access to their data and what kind of data you're asking to access.

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Blending OAuth with LoginRadius

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LoginRadius Identity Platform supports standard OAuth 2.0 specs to integrate your OAuth client with LoginRadius. Thus, you can allow your application's customers to log in to an OAuth-enabled application without creating an account. This document goes over the complete process of getting the SSO feature implemented with OAuth 2.0.

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Conclusion

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This article talked about OAuth 2.0 as an authorization framework for delegated access to web APIs. This feature grants the resource access to the consumer without exposing their password to their application. However, before implementing any functionality on your website, analyze and consider the pros and cons from every possible angle.

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Cheers!

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\n \n \n

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What is Web SSO and Why Does Your Business Need it?

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Consumers perceive your enterprise as a single entity and expect you to treat them like a single entity. If you have multiple websites and mobile apps under the same company umbrella, there’s no reason you can’t meet this expectation.

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One solution is to eliminate the need to use multiple passwords. Instead, you can use a centralized authentication method to get the job done seamlessly using a web-based single sign-on (popularly known as Web SSO).

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Web SSO is a part of Single Sign-On that brings everything together. Each consumer has one account and one set of credentials that they can use anywhere to interact with your brand.

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Before we explain the web counterpart of SSO, let’s start with the basics.

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What Is Single- Sign-On

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Single sign-on is the process of authentication that allows consumers to access multiple applications and websites with a single login credential and an active login session.

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It prevents the need for the consumer to log in separately to the different applications/websites.

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The following are two examples of the Single Sign-On environments:

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Furthermore, SSO can also facilitate the following for a developer:

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Note: With SSO implementation, the SLO (Single Logout) is also required, i.e., if a consumer has logged out from one application, they should be logged out from other linked applications too.

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How does Single Sign-On Work

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As already mentioned, consumers want to log into a single place and access all of their favorite sites and services using their preferred login credentials.

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It simplifies the authentication and login process for enterprise consumers. Here's how SSO works:

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  1. When consumers land on a page included in the SSO grouping, the first step is to check and request access to the site or application.
    2. \n
  2. The site checks to see if your identity has been authenticated with the SSO provider. If the SSO session was not present, it either goes into the logout function or redirects the page to the logout URL. Here, consumers redirect to the authentication interface where they can log in with credentials. (i.e., username and password).
    3. \n
  3. Consumers enter their login credentials.
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  4. The SSO solution requests authentication from the identity provider your company uses.
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  5. The identity provider confirms the consumer's identity to the SSO solution.
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  6. After confirmation, it is redirected to the original website and redirects consumers to the site.
    7. \n
  7. As consumers navigate the website, the site tracks page to page using tokens, reauthenticating the identity. If consumers go to another website or application, that site will check the identity with the SSO solution. Since consumers are already logged in, their identities are automatically verified with the new site, and they don't need to log in again.
    8. \n
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SSO Components: Explained

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Your organization can implement SSO in the following ways:

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In the next section of this blog, we are going to discuss only the Web SSO.

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What is Web SSO

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Web SSO is a method of browser-based session management that utilizes browser storage mechanisms like sessionStorage, localStorage, Cookies to maintain the consumer's session across your applications.

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A centralized domain is used to serve the authentication on request, and this centralized domain shares the session with authorized applications.

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So that consumer's logged in to a single application automatically log into another application, independent of the platform or domain the consumer is using.

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Why Does Your Business Needs Web SSO

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Single sign-on directly benefits your organization by gathering a wealth of consumer data and credentials securely in one spot for your services, teams, and applications to use.

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Failing to use SSO will make your consumers notice you in a bad light as they try to navigate your apps and services.

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By contrast, product managers who bring an SSO solution to their organization will stand out because of the many benefits that single sign-on provides for your business:

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1. Increases the productivity of IT employees

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Relatively speaking, a single point of access minimizes the time consumers spend dealing with password-related issues/concerns and resources. With a single sign-on, you can:

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As we can see, the ability to increase the productivity of consumers is one of the most significant benefits of single sign-on.

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2. Security capabilities improve

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A few misconceptions regarding the SSO solution implementation, like it weakens the security in case if a master password is stolen, all associated accounts will be compromised.

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This appears to be true in theory, but with common-sense practices, we can reduce password theft with the help of SSO.

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Since consumers only need to remember one password for multiple applications, they're more likely to create a stronger (harder to guess) passphrase and reduce risk by minimizing lousy password habits.

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The following section will discuss how a single sign-on strategy can also be combined with multi-factor authentication (MFA) for extra security.

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3. Combines Risk-Based Authentication (RBA) with SSO

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As mentioned earlier, SSO gives your consumer one \"key\" to sign in to multiple web properties, mobile apps, and third-party systems using one single identity.

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For even more security, you can combine SSO with risk-based authentication (RBA), where organizations and their security team can monitor consumer patterns.

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This way, if you see any unusual consumer behavior, such as the wrong IP, or multiple login failures, an organization can ask for extra verification of identity; if the consumer fails at this point, the organization can block or suspend their access to the account.

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By using this effective combination, organizations can prevent cyberattacks on their websites or apps. They can feel safe from cybercriminals from stealing data or draining IT resources.

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4. Eliminates password fatigue

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Cybercrime can be prevented. Security professionals demand a unique password for every single application. It means that the average consumer must remember a lot of passwords for office and personal usage.

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Unfortunately, this often leads to \"password fatigue.\" How does password fatigue hurt enterprises? In short, more passwords, more problems.

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If consumers are experiencing a challenging time signing in, they'll leave the organization's app or site before the conversion.

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A recent usability study by Baymard Institute proves this point. In this study, Baymard tested existing account consumers at two e-commerce sites (Amazon and ASOS) and found that 18.75% of consumers abandon their carts due to forgotten passwords or password reset issues.

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This is the considerable benefit of web SSO that it's only one password for consumers to remember for all of the enterprise's applications and websites.

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5. Streamlines the consumer experience

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As repeated logins are no longer required with SSO, consumers can enjoy a modern digital experience. The benefits for enterprises include consumer satisfaction, an increase in loyalty, and higher conversion rates.

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Conclusion

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In this article, we talked about the functionality, concept, and how Web Single-Sign-On can enhance business ROI. We learned how it increases agility, security, convenience and streamlines the experience for your business and consumers alike.

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However, before implementing any functionality on your website, analyze and consider the pros and cons from every possible angle.

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Cheers!

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\n \n \n

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Login Using Microsoft Account

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Overview

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Consumers can use their Microsoft account credentials to log in to your website. With each login, you automatically sync user profile data, ensuring that any updates to social profiles are automatically modified in your database. This method of login streamlines the sign-in and registration processes, offering a convenient alternative to create accounts wherever needed.

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Why Should Businesses Use Login with Microsoft Account

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By providing the social login with Microsoft on your site, your consumers and visitors can experience a better UX/UI. Almost everyone is perpetually logged in on their social accounts, especially to their Microsoft sites, and apps (ecommerce or otherwise) would do great to provide social login.

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The following are the benefits of Microsoft Social Login:

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  1. Easy and hassle-free registration for consumers who have a Microsoft account as it skips the filling of lengthy forms.
    2. \n
  2. Increase the chances of converting the leads to Consumers and speed up the business/sale by doing #1.
    3. \n
  3. Users can also login without remembering their user ID and Password.
    4. \n
  4. Data collection of visitors and consumers can be automated to build profiles and personas.
    5. \n
  5. Personalize the site for visitors and run future promotions using info gathered by doing automation.
    6. \n
  6. Trust can be created by showing visitors and consumers reviews of your product written by their friends/family on the social network they use to log in.
    7. \n
  7. Increase your reach, generate brand awareness, and build communities by harnessing social platforms.
    8. \n
  8. Also, you can run the loyalty and referral programs with social invites.
    9. \n
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Prerequisites

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Before you begin you should have an email address, Skype ID or phone number and a password to sign in via Microsoft social provider. The email address which you use for your Microsoft account, can be from Outlook.com, Hotmail.com, Gmail, Yahoo or other providers. If you don’t have one, create one now.

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Steps to implement

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First you need to configure an app on Microsoft. While doing this, Microsoft will generate an Application (client) ID and a Client Secret for your application; make note of these as you will need to provide these credentials while setting up your app.

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Conclusion

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In this article, we talked about applying Social login using a Microsoft account and how it will enhance businesses. This feature removes the user's mental load to remember each password created on different websites. However, before implementing any functionality on your website, analyze and consider the pros and cons from every possible angle.

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Cheers!

\n

\n \n \n

\n","frontmatter":{"title":"Login Using Microsoft Account","author":{"id":"Vaibhav Jain","github":null,"avatar":null},"date":"April 15, 2021","updated_date":null,"tags":["authentication"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":2.1739130434782608,"src":"/static/d0e6b2ccfd8563030ec553c7d7803a5c/ee604/login-using-microsoft-account.png","srcSet":"/static/d0e6b2ccfd8563030ec553c7d7803a5c/69585/login-using-microsoft-account.png 200w,\n/static/d0e6b2ccfd8563030ec553c7d7803a5c/497c6/login-using-microsoft-account.png 400w,\n/static/d0e6b2ccfd8563030ec553c7d7803a5c/ee604/login-using-microsoft-account.png 800w,\n/static/d0e6b2ccfd8563030ec553c7d7803a5c/f3583/login-using-microsoft-account.png 1200w,\n/static/d0e6b2ccfd8563030ec553c7d7803a5c/a4fbc/login-using-microsoft-account.png 1213w","sizes":"(max-width: 800px) 100vw, 800px"}}}},"fields":{"authorId":"Vaibhav Jain","slug":"/identity/login-using-microsoft-account/"}}},{"node":{"id":"3793e415-c325-535b-8777-ca0d66fc2cd6","html":"

Introduction

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Social login, also termed as social sign-in or social sign-on, allows your consumers to login and register with a single click on a website or mobile application using their existing accounts from various social providers. It simplifies the sign-in and registration experiences, providing a convenient alternative method to create an account where it is mandatory.

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How Does Social Login Work?

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You may be thinking about how does social login work? Well, social login is a quick and convenient way for users to log into websites using their existing social media accounts. Instead of creating a new account on the website, users can simply click a button to sign in with their Facebook, Google, or other social media account.

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When a user clicks on the social login button, the website will redirect the user to the chosen social media platform's login page. After the user logs in, the social media platform sends back the user's data to the website. This data can include the user's name, email address, profile picture, and any other information the user has authorized the website to access. Let’s understand more about login with social media and its aspects.

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Some of the most popular social login platforms include Facebook, Google, Twitter, LinkedIn, and Microsoft. Each platform has its own strengths and weaknesses.

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Facebook is the most popular social login platform, with over 2 billion active users worldwide. It provides a wide range of user data, including the user's name, email address, profile picture, and interests.

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Google is also a popular social login platform, with over 1 billion active users. It provides similar data to Facebook, but also allows users to log in with their Google+ account.

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For detailed information about the login preferences, you can download our Consumer Digital Identity Trend Report 2022.

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Twitter is popular among younger users, but it provides less user data than Facebook or Google. LinkedIn is popular among professionals, and it provides more detailed professional information about the user.

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Why Should Businesses Use Social Login?

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Social login and registration provide benefits in various ways:

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How is Social Login Useful for Business?

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By providing the social login on your site, consumers and visitors can experience a better UX/UI. Almost everyone is perpetually logged in on their social accounts, especially to their Facebook and Google accounts, sites, and apps (ecommerce or otherwise).

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The following are a few benefits of social login for businesses:

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  1. Visitors can save time by not requiring them to create yet another profile.
    2. \n
  2. Increase the chances of converting leads to consumers and speed up the business/sale by doing #1.
    3. \n
  3. Speed up consumer service and support.
    4. \n
  4. Data collection of visitors and consumers can be automated to build profiles and personas.
    5. \n
  5. Personalize the site for visitors and run future promotions using info gathered by doing automation.
    6. \n
  6. Trust can be created by showing visitors and consumers reviews of your product written by their friends/family on the social network they use to log in.
    7. \n
  7. Increase reach, generate brand awareness, and build communities by harnessing various social platforms.
    8. \n
  8. Also, businesses can run loyalty and referral programs with social invites.
    9. \n
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How to Implement Social Login?

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Social Login can be implemented with the following method:

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What are the Benefits of Social Login?

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There are several benefits to using social login on your website. First, it provides a convenient and quick way for users to log in without having to create a new account. This can increase conversion rates and reduce the number of abandoned carts or forms.

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Second, social login can help you gather more data about your users. This data can be used to personalize the user experience, send targeted marketing messages, and improve customer retention.

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Third, when we talk about social security login, social login can increase the security of your website by reducing the number of passwords users have to remember. Users are more likely to choose weak or easy-to-guess passwords if they have to remember multiple passwords for different websites.

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How to Implement Social Login and Is It Worth Implementing?

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Implementing social login on your website is relatively easy, especially if you use a third-party service like LoginRadius. LoginRadius provides a range of social login options, including Facebook, Google, Twitter, LinkedIn, and more.

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To implement social login, you will need to add social login buttons to your website and integrate them with your existing login system. You may also need to make some changes to your website's privacy policy and terms of service.

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Whether or not social login is worth implementing depends on your website and your users. If your website is focused on e-commerce or requires users to log in frequently, social login can be a great way to increase conversion rates and improve user experience.

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Conclusion

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In this article, we talked about applying a Social Login on consumers websites and how it will enhance businesses. This feature allows consumers to login via social providers and removes the hassle to remember new passwords for different websites. However, before implementing any functionality on a website, analyze and consider the pros and cons from every possible angle.

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Cheers!

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FAQs

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1.Which is the most popular social login?

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According to the Consumer Identity Trend Report 2022, 26.84% of users prefer social login. And Facebook login is the most popular social login method.

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2.What is a social login app?

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Social login enables you to authenticate your users on your website or application using their existing social media profiles on your website or application. The most common login using social media are from platforms, including login include Facebook, Gmail, Instagram, etc.

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3.What data do you get with social login?

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Social login provides you with a deep insight into your customer behavior and preferences that helps you create personalized customer journeys and aggressive marketing campaigns.

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4. Who uses social login?

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Social login is utilized by websites and applications to allow users to log in using their existing social media accounts.

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5. How to do social login?

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Users can perform social login by clicking on the respective social media button on the website or application's login page and following the authentication prompts provided by the chosen social media platform.

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6. How to use Facebook for social login?

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Facebook login can be integrated with your website or mobile application for seamless login by using the LoginRadius CIAM.

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