{"componentChunkName":"component---src-templates-blog-list-template-js","path":"/growth/12","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"excerpt":"Introduction Identification refers to who a person is and whether they can prove it. Standard identity documents like national IDs, birth…","fields":{"slug":"/growth/digital-identity-key-to-economic-growth/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>Identification refers to who a person is and whether they can prove it. Standard identity documents like national IDs, birth certificates, passports, voter IDs, and driving licenses generally exist in physical form. However, <a href=\"https://www.loginradius.com/authentication/\">newer forms of remote authentication</a> via digital platforms are gaining acceptance by national or local governments, private or nonprofit organizations, and individual entities as valid IDs. </p>\n<p>By their design, verifying details in an ID document against an individual’s application and photograph prove their identity and allow them to access a service. Verification of traditional forms of identification is easily achieved face-to-face with the individual. However, the situation gets complicated when they need to verify their physical self against a digital identity.</p>\n<p>In this article, we’ll look at digital identification, the risks, and how it can help with growth on an inclusion and economic level.</p>\n<h2 id=\"what-is-digital-identification\" style=\"position:relative;\"><a href=\"#what-is-digital-identification\" aria-label=\"what is digital identification permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Digital Identification?</h2>\n<p>A digital ID is a digitized representation of legal identity, and unlike traditional paper-based IDs, digital identification allows for remote verification via digital channels. ID-issuing entities include national or local governments, nonprofit or private organizations, consortiums, or individual platform providers.</p>\n<p>Many digital identification and <a href=\"https://www.loginradius.com/authentication/\">authentication technologies</a> apply, including username and password combinations, intelligent devices, RFID, security tokens, or PINs.</p>\n<p>The features of digital ID are:</p>\n<ul>\n<li>Authenticated and verified to a high degree of assurance to meet both government and private-sector institutions’ standards</li>\n<li>Unique and corresponding to a single entity</li>\n<li>Established with the consent of the user</li>\n<li>Protecting the privacy of users and giving them control over their data through built-in safeguards</li>\n</ul>\n<h2 id=\"how-digital-ids-help-with-inclusive-economic-growth\" style=\"position:relative;\"><a href=\"#how-digital-ids-help-with-inclusive-economic-growth\" aria-label=\"how digital ids help with inclusive economic growth permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How Digital IDs Help With Inclusive Economic Growth?</h2>\n<p><a href=\"https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/digital-identification-a-key-to-inclusive-growth\">According to a report</a>, nations that implement and encourage the use of digital identities can potentially increase their GDPs between 3 and 13 percent. Moreover, the development is inclusive, where everyone has an equal opportunity to prosper economically.</p>\n<p>Here’s how implementing digital identities produce economic growth:</p>\n<h3 id=\"1-strengthening-transparency-and-service-delivery\" style=\"position:relative;\"><a href=\"#1-strengthening-transparency-and-service-delivery\" aria-label=\"1 strengthening transparency and service delivery permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Strengthening transparency and service delivery</h3>\n<p>Digital ID can play a role in unlocking noneconomic value and potentially bringing progress towards achieving the ideals of transparency and rights protection. Digital identification helps to promote increased and inclusive access to healthcare, education, and labor markets. </p>\n<p>Furthermore, it can aid in safe migration and promote greater civic participation. A good example is Estonia, which delivers more than 90% of public services digitally. More than 30% of people vote online, <a href=\"https://estoniaevoting.org/\">and 20% say</a> they would never vote at a physical polling station. </p>\n<p>Digital ID could also help enforce rights enshrined in the law. For instance, in India, the right of its people to claim government-subsidized food from ration stores is protected. A remote ID system authenticates their identity instead of leaving the task to the discretion of local government officials.</p>\n<h3 id=\"2-better-access-to-public-services\" style=\"position:relative;\"><a href=\"#2-better-access-to-public-services\" aria-label=\"2 better access to public services permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Better access to public services</h3>\n<p>The political world and corporations continue to push for various digital ID initiatives to support transformation by ensuring secure online access to public services. Improved access to public services through electronic identification facilitates trade and economic growth. </p>\n<p>A good example is the European Union, which adopted the eIDAS regulation that facilitates trust services, electronic ID, and the easy exchange of administrative documents throughout the region. The European digital identity, available to EU citizens and all European businesses, allows users to quickly access public services within any of the Union’s member states.</p>\n<h3 id=\"3-reduced-fraud-and-leakage\" style=\"position:relative;\"><a href=\"#3-reduced-fraud-and-leakage\" aria-label=\"3 reduced fraud and leakage permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. Reduced fraud and leakage</h3>\n<p>Digital identification can help to lower fraud rates in transactions across the private and public sectors. For instance, there may be decreased payroll fraud rates from worker interactions or lower levels of identity fraud in taxpayer, consumer, and beneficiary transactions.</p>\n<p>The most significant sources of <a href=\"https://www.loginradius.com/blog/identity/enterprise-needs-digital-business-transformation-strategy/\">value that digital ID offers</a> to the government and the private sector are reduced fraud, cost savings, improved productivity, increased sales of various goods and services, and boosted tax revenue. </p>\n<p>At face value, these advantages appear to benefit institutions primarily. However, individuals are also likely to see value through lower prices, government revenue redirected toward social development, higher accountability of officials, and improved service delivery. Furthermore, while digital identity verification providers are not required by law to comply with the PCI standards (meant to protect cardholder data in financial transactions), most do, giving consumers the assurance that their PII is in safe hands.</p>\n<p>The fact that individuals are becoming savvier to the <a href=\"https://blog.loginradius.com/identity/pros-cons-reusable-digital-identity/\">benefits of digital ID</a> is seen with most consumers looking for banking accounts that <a rel=\"nofollow\" href=\"https://www.creditdonkey.com/best-business-checking-account.html\"> come with essential security features </a> such as Multi-Factor Authentication (MFA), among other digital identification features.</p>\n<p><a href=\"https://www.loginradius.com/resource/ebook/buyers-guide-to-multi-factor-authentication/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"EB-GD-to-MFA\"\n        title=\"EB-GD-to-MFA\"\n        src=\"/static/5093fa5ddf26d3a3ec38a96c3e0387e6/e5715/EB-GD-to-MFA.png\"\n        srcset=\"/static/5093fa5ddf26d3a3ec38a96c3e0387e6/a6d36/EB-GD-to-MFA.png 650w,\n/static/5093fa5ddf26d3a3ec38a96c3e0387e6/e5715/EB-GD-to-MFA.png 768w,\n/static/5093fa5ddf26d3a3ec38a96c3e0387e6/81501/EB-GD-to-MFA.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h3 id=\"4-financial-inclusion\" style=\"position:relative;\"><a href=\"#4-financial-inclusion\" aria-label=\"4 financial inclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. Financial inclusion</h3>\n<p>The increased use of technology within the financial services sector raises questions about digital identity and ID verification platforms’ role in ensuring financial inclusion. These concerns are particularly keen when digital financial solutions and digital ID systems have come to the fore as drivers of economic development.</p>\n<p>Robust and outcome-based digital identification assurance standards can help many who suffer from financial exclusion through a lack of access to traditional government-issued ID documents. These individuals can access digital identification credentials at less stringent identity assurance levels for appropriate low-risk applications and use the IDs to obtain financial services.</p>\n<h2 id=\"what-are-the-risks-of-digital-ids\" style=\"position:relative;\"><a href=\"#what-are-the-risks-of-digital-ids\" aria-label=\"what are the risks of digital ids permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What are the Risks of Digital IDs?</h2>\n<p>Every great technology has its flaws, and digital identity is no exception. It has the potential for misuse and comes with a few pretty significant risks: </p>\n<ul>\n<li>An authoritarian government could use it to gain political and social control.</li>\n<li>A private sector company might use the information to influence consumers in ways they neither desire nor understand.</li>\n<li>McKinsey Global Institute estimates that synthetic identity fraud is the fastest-growing financial crime in the US and results in losses of <a rel=\"nofollow\" href=\"https://www.mckinsey.com/capabilities/risk-and-resilience/our-insights/fighting-back-against-synthetic-identity-fraud\"> more than $6 billion </a> annually.</li>\n<li>Because many low-assurance interactions use digital IDs, there is the potential for <a href=\"https://blog.loginradius.com/identity/phishing-for-identity/\">phishing scams</a> and other cybersecurity breaches, posing a high risk to the digital economy.</li>\n</ul>\n<p>The risks above mean that policymakers, platform providers, and organizations that use the digital ecosystem must grapple with the dangers of the connectivity and information sharing required by digital identification solutions.</p>\n<h2 id=\"in-conclusion\" style=\"position:relative;\"><a href=\"#in-conclusion\" aria-label=\"in conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>In Conclusion</h2>\n<p>Besides enabling social and civic empowerment, digital identification is critical for measurable and inclusive economic growth. Although most people are familiar with the apparent benefits of digitizing identification processes, it’s less well understood that private and public services, and the necessary identity verification to use them, are linked to individual progress and overall nation-building. </p>\n<p>Through sound design principles and policy enforcement, digital protects individual rights from abuse and creates economic benefits for states, institutions, and people.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-Consultation\"\n        title=\"book-a-demo-Consultation\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"November 09, 2022","updated_date":null,"description":"A digital ID is a digitized representation of legal identity, and unlike traditional paper-based IDs, digital identification allows for remote verification via digital channels.  In this article, we’ll look at  how digital identification can help with growth on an economic level.","title":"How Digital Identification Could Be the Key to Inclusive and Economic Growth?","tags":["digital identity","mfa","cx","data security"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5267175572519085,"src":"/static/9eabef4df8dcf2fcc5d84096e94043e5/33aa5/digital-id.jpg","srcSet":"/static/9eabef4df8dcf2fcc5d84096e94043e5/f836f/digital-id.jpg 200w,\n/static/9eabef4df8dcf2fcc5d84096e94043e5/2244e/digital-id.jpg 400w,\n/static/9eabef4df8dcf2fcc5d84096e94043e5/33aa5/digital-id.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Alex Williams","github":null,"avatar":null}}}},{"node":{"excerpt":"Introduction Gone are the days when investing in data privacy and security were viewed strictly as the cost of reducing data breaches and…","fields":{"slug":"/growth/what-is-digital-privacy/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>Gone are the days when investing in data privacy and security were viewed strictly as the cost of reducing data breaches and privacy threats; many CISOs now see it through the lens of innovation and opportunity. </p>\n<p>A <a href=\"https://www.fticonsulting.com/about/newsroom/press-releases/new-fti-consulting-survey-reveals-leading-corporate-data-privacy-risks-priorities-and-change-initiatives\">survey by FTI Consulting shows</a> that 75% of organizations have made significant changes to their data privacy programs. This is a number that’s expected to surge in 2022 and beyond. </p>\n<p>Moreover, global spending on information security and risk management services is forecasted to grow at 12.4% to reach $150.4 billion in 2021. It is primarily because organizations today are more open to investing heavily in reinventing their cybersecurity infrastructure. </p>\n<p>However, the accelerated pace of rethinking cybersecurity infrastructure doesn’t necessarily indicate a desire to improve threat prevention alone; it also demonstrates that businesses are concerned about delivering value to their customers by building trust. </p>\n<p>Yes, our modern ROI-focused world demands a more sophisticated and mature view of digital privacy to accelerate the growth of a digital business. And this can be achieved by leveraging crucial untouched data to deliver seamless user experiences. </p>\n<p>Whether we talk about <a href=\"https://blog.loginradius.com/identity/5-ways-to-handle-a-data-breach/\">mitigating losses from data thefts</a>, achieving operational efficiency, or increasing customer loyalty, investing in digital privacy has offered new business growth opportunities in the past couple of years. </p>\n<p>As such, it’s vital to understand how businesses can invoke the true potential of digital privacy and the metrics to measure the ROI through digital privacy. </p>\n<p>Let’s hash it out.</p>\n<h2 id=\"what-is-digital-privacy\" style=\"position:relative;\"><a href=\"#what-is-digital-privacy\" aria-label=\"what is digital privacy permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What Is Digital Privacy?</h2>\n<p>Digital privacy is often defined as the level of privacy an individual has regarding their personal information online and in the digital world. When talking about digital privacy in the context of an organization’s cyber security, it’s all about what organizations must do to protect users’ personal and sensitive data in all virtual contexts and situations.</p>\n<p>The concept of digital privacy centers on the fact that professional or personal affairs of collecting information may leave digital footprints. For instance, many users don’t realize that data relating to their identities and internet habits are consistently being monitored, stored, and managed. </p>\n<p>To avoid the misuse of users' personal information and ensure maximum security, certain global data regulation compliances for digital privacy must be met by organizations collecting, storing, processing, and managing users' details online. </p>\n<p>For instance, data protection and privacy regulations, including the European Union’s (EU’s) <a href=\"https://blog.loginradius.com/identity/consent-management/\">General Data Protection Regulation</a> (GDPR) and <a href=\"https://blog.loginradius.com/identity/ccpa-introduction/\">California Consumer Privacy Act</a> (CCPA),  are already becoming more stringent. They demand businesses operating in their region comply with their respective data privacy policies. Failing to abide by these regulations may lead to hefty fines, and customers may also lose trust in the brand. </p>\n<p>Digital privacy protects all the information that exists in digital form and is created or shared while using the internet through any device, including mobile phones and PCs. These types of data include: </p>\n<ul>\n<li>names</li>\n<li>addresses</li>\n<li>contact information</li>\n<li>bank details</li>\n<li>digital photographs</li>\n</ul>\n<p>It’s crucial for businesses that collect user information to secure their customers’ personal information. This can be done, for example, by incorporating robust and compliant security mechanisms, including multi-factor authentication and encryption, both of which add layers to the security of data. </p>\n<p>Multi-factor authentication (MFA) ensures user/customer information isn’t accessed by unauthorized individuals, even if one line of defense (passwords) is compromised. With MFA, users receive a one-time password, typically via email/ SMS text message or push notifications, that they need to enter to authenticate. </p>\n<p>There’s also the angle of using <a href=\"https://www.loginradius.com/passwordless-login/\">passwordless authentication</a>, which helps mitigate the risks associated with password breaches and account takeovers resulting from phishing scams and other credential-based attacks. </p>\n<h2 id=\"business-advantages-of-digital-privacy-beyond-compliance\" style=\"position:relative;\"><a href=\"#business-advantages-of-digital-privacy-beyond-compliance\" aria-label=\"business advantages of digital privacy beyond compliance permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Business Advantages of Digital Privacy Beyond Compliance</h2>\n<p>Businesses operating in different parts of the world couldn’t deny that meeting all the data privacy and security compliances is the toughest nut to crack. And things become quite challenging in an era when data localization is swiftly becoming the first condition to operate in a country, state, or region. </p>\n<p>However, digital privacy has more to offer besides the security and privacy advantages; it navigates overall business success. </p>\n<p><a href=\"https://www.loginradius.com/resource/role-of-data-and-privacy-compliance-in-retail\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"WP-compliance-retailers\"\n        title=\"WP-compliance-retailers\"\n        src=\"/static/8a631cfecd74466c3cfcc0372d8ff482/e5715/WP-compliance-retailers.png\"\n        srcset=\"/static/8a631cfecd74466c3cfcc0372d8ff482/a6d36/WP-compliance-retailers.png 650w,\n/static/8a631cfecd74466c3cfcc0372d8ff482/e5715/WP-compliance-retailers.png 768w,\n/static/8a631cfecd74466c3cfcc0372d8ff482/81501/WP-compliance-retailers.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<p>According to a consumer data protection and privacy survey conducted by <a href=\"https://www.mckinsey.com/business-functions/risk-and-resilience/our-insights/the-consumer-data-opportunity-and-the-privacy-imperative\">McKinsey</a>, half of the respondents agreed that they are most likely to trust a business/organization that asks for only information relevant to its products/services. </p>\n<p>Also, the brands that requested a limited amount of personal information were considered more reliable. These specific markers signal to consumers that an organization is concerned about the privacy of its customers and taking a thoughtful data management approach. </p>\n<p>And the same survey also revealed that half of the consumer respondents trust companies that quickly respond to breaches and hacks or disclose such incidents to the public. </p>\n<p>These practices are crucial for companies since the impact of data/privacy breaches may hamper overall business performance.  In a nutshell, leading brands are now learning that data privacy and protection can create business advantages. </p>\n<h2 id=\"final-thoughts-on-why-digital-privacy-is-integral-to-your-business\" style=\"position:relative;\"><a href=\"#final-thoughts-on-why-digital-privacy-is-integral-to-your-business\" aria-label=\"final thoughts on why digital privacy is integral to your business permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Final Thoughts On Why Digital Privacy Is Integral to Your Business</h2>\n<p>So far, we’ve learned that businesses that don’t prioritize privacy investments lag behind their competitors and are likely to miss opportunities of building customer loyalty and trust. </p>\n<p>Reinventing your organization’s digital privacy policy could do wonders for your brand as it renders returns and helps demonstrate robust accountability and governance to employees, clients, and stakeholders. </p>\n<p>In conclusion, we’ve found that building a foundation of strong digital privacy within your organization:</p>\n<ul>\n<li>Encourages exponential business growth over time </li>\n<li>Ensures your business remains compliant with data privacy and security regulations </li>\n<li>Mitigates the chances of reputational damages (and can increase customer trust)</li>\n<li>Improves lead generation and conversions and ensures returning customers</li>\n<li>Reduces operational costs and improves efficiency</li>\n</ul>\n<p>Brands can’t afford to lose a single customer because of non-compliance issues. Hence, it won’t be a good decision for businesses to miss out on the chance to stay ahead of the competition. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-Consultation\"\n        title=\"book-a-demo-Consultation\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"November 03, 2022","updated_date":null,"description":"Investing in privacy isn’t just a matter of mitigating risks pertaining to data breaches; it’s also about navigating business success by building trust and offering value to customers through enhanced security and protections. Let’s understand how businesses can invoke the true potential of digital privacy.","title":"Decoding the Business Advantage of Digital Privacy for Customers","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":2.127659574468085,"src":"/static/e5ad4ff7d24c4f15e9b0458123c880df/33aa5/digi-privacy.jpg","srcSet":"/static/e5ad4ff7d24c4f15e9b0458123c880df/f836f/digi-privacy.jpg 200w,\n/static/e5ad4ff7d24c4f15e9b0458123c880df/2244e/digi-privacy.jpg 400w,\n/static/e5ad4ff7d24c4f15e9b0458123c880df/33aa5/digi-privacy.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Alok Patidar","github":null,"avatar":null}}}},{"node":{"excerpt":"Introduction In today's digital world, you need to do more than just secure your digital channels against malicious attacks. You also need…","fields":{"slug":"/growth/identity-management-for-better-cx/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>In today's digital world, you need to do more than just secure your digital channels against malicious attacks. You also need to make sure that your <a href=\"https://www.loginradius.com/blog/identity/digital-transformation-safeguarding-customer-experience/\">customers feel safe</a> and empowered when they use your website or application.</p>\n<p>Off late, we’ve seen a dramatic shift in the way customers engage with businesses and brands. The proliferation of social media and other digital channels has changed the way people view companies and their products. However, many companies are still struggling to create a strong identity security strategy that can help them safeguard their most critical assets, like sensitive customer data.</p>\n<p>In this blog post, we'll help you figure out how to use digital identity to improve your relationships with customers and make them feel more confident in their interactions with you.</p>\n<h2 id=\"what-do-your-customers-expect-from-you\" style=\"position:relative;\"><a href=\"#what-do-your-customers-expect-from-you\" aria-label=\"what do your customers expect from you permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What Do Your Customers Expect From You?</h2>\n<p>Customers want to be able to find information quickly, easily, and intuitively. A CIAM ensures that they can do just that. Let's learn more about the role of CIAM and how it helps you meet your customer's needs. </p>\n<h3 id=\"1-security\" style=\"position:relative;\"><a href=\"#1-security\" aria-label=\"1 security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Security</h3>\n<p>When it comes to security, people are not just concerned about the product itself, but also about the company that is providing the product. They want to know that they can trust the company and have confidence in their ability to deal with any breach that might arise.</p>\n<p>Identity solutions can help businesses protect their customer’s data from cyberattacks, but as a business, you risk losing your customer’s trust and revenue if you don’t take proper precautions.</p>\n<p>When it comes to security, your customers are only as safe as you make them feel. And the more you can do to empower your customers and make them feel safe, the better. CIAM helps ensure that customers are provided with robust authentication and security features extending from SSO, MFA, user management, data governance, etc. </p>\n<h3 id=\"2-convenience\" style=\"position:relative;\"><a href=\"#2-convenience\" aria-label=\"2 convenience permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Convenience</h3>\n<p>The world is evolving, and so is our way of interacting with people. Customers today expect to be able to shop from their phones, computers, and mobile devices. They also expect you to have a user-friendly website. </p>\n<p>They want to be able to access their information from any device at any time, wherever they are. Suppose you have a complex authentication system that requires multiple passwords or other authentication methods. In that case, it can cause problems for customers trying to use your product or service when they need it most. </p>\n<p>A CIAM improves the omnichannel experience for its customers by making them feel safe and empowered. All they need to do is provide them with one login that works across all their devices and channels.</p>\n<p><a href=\"https://www.loginradius.com/resource/making-customers-feel-seen-in-an-omnichannel-world/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAGCAYAAADDl76dAAAACXBIWXMAAAsSAAALEgHS3X78AAABiElEQVQY00WQvU9aYRTGbxzkXrC2AqXe6EVjwFs+xQ+4fIOAIAU1xsFUTWy6NGqqk4NRuzQO9p+om+3SpOnSkiZNTAed3BwcHPqP/PryEnB43nc45/zOcx5Fm8xiN7M8n6lRPL1g+/NfxhrvGJ5ZQBdyTZVR/RnafaovjT1Uxp1cxRUto4UrqC8Lsq76s7JH6QI98Qa1s68c/f6H0dzBEy3i9M9JoM3XAWpi0C4g3vnXhCrrOKw1bJEq9u5C8SvtxyG2uIMZ9Pw63pV9PNYST80UntgCzmipB9Tn6hhWQ7iv8kJcZCTqjMbrjCReMRgsPgJV0WyEk8zmFwll6kQKS0wmyuihFIMCrJm5jkMh11RFAoxkk1GrKZc8CRR6sciT2wO6OYsZiROcThOYFm79MdzjYYaCORxiQNFj7J184u7+gW8//3D5/RdffrS4urmldXXNs3CJfpFxJ0OZT5r+CasnzZdiwGznm5PqG0tgLb9h9/iczf1TNt6fSL09/MjWwQcGAnlswuV/YOLISvipXtQAAAAASUVORK5CYII='); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"EB-omnichannel\"\n        title=\"EB-omnichannel\"\n        src=\"/static/9c10ee07ea3f0659f165bfe4811166fe/e5715/EB-omnichannel.png\"\n        srcset=\"/static/9c10ee07ea3f0659f165bfe4811166fe/a6d36/EB-omnichannel.png 650w,\n/static/9c10ee07ea3f0659f165bfe4811166fe/e5715/EB-omnichannel.png 768w,\n/static/9c10ee07ea3f0659f165bfe4811166fe/81501/EB-omnichannel.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h3 id=\"3-balancing-between-user-experience-and-security\" style=\"position:relative;\"><a href=\"#3-balancing-between-user-experience-and-security\" aria-label=\"3 balancing between user experience and security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. Balancing between user experience and security</h3>\n<p>Enterprises need to create a perfect harmony between providing great customer experiences and robust security. CIAM helps create an ideal balance between security and convenience, and also helps deliver seamless experiences while interacting on digital platforms.</p>\n<p>Identity and authentication are the underlying pillars of a seamless digital experience. While the former keeps customers empowered, authentication makes sure they are who they say they are. It offers a hassle-free digital experience by allowing customers to log in via their social network credentials and enables easy <a href=\"https://www.loginradius.com/blog/identity/what-is-mob-biometric-authentication/\">authentication through biometrics</a> like face recognition and fingerprint identification.</p>\n<h3 id=\"4-social-login\" style=\"position:relative;\"><a href=\"#4-social-login\" aria-label=\"4 social login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. Social login</h3>\n<p><a href=\"https://www.loginradius.com/social-login/\">Social logins</a> are a great way to make your platform more engaging and convenient for users.</p>\n<p>With social logins, users can sign in to your platform from their existing profiles across multiple social networks such as Facebook or Twitter. This means that you don't have to create an account for them, and they don't have to remember a new password—they simply use their existing credentials! Social logins also increase user engagement, ease of use, and conversion rates for your site or app.</p>\n<p>If you're looking to offer your customers a more streamlined and convenient experience on your platform, it may be time to consider social login.</p>\n<h3 id=\"5-privacy\" style=\"position:relative;\"><a href=\"#5-privacy\" aria-label=\"5 privacy permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5. Privacy</h3>\n<p>Protecting your customer's data is one of the most important things you can do for them. It builds trust, and it helps them to feel like their information is in good hands.</p>\n<p>Customers are looking for businesses that value their privacy and are willing to go the extra mile to protect it. By using a <a href=\"https://www.loginradius.com/\">CIAM solution</a>, you can help make your customers feel safe. By allowing them to sign up for and log on to online applications and services, you protect data privacy and defend against identity theft and other types of fraud and abuse.</p>\n<h3 id=\"6-multi-factor-authentication-mfa\" style=\"position:relative;\"><a href=\"#6-multi-factor-authentication-mfa\" aria-label=\"6 multi factor authentication mfa permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>6. Multi-factor authentication (MFA)</h3>\n<p>Multi-factor authentication (MFA) is a great way to add an extra layer of protection to your network. With MFA, you can confirm the identity of a user and make sure that only approved individuals are granted access. This is accomplished using security questions, biometric data, physical keys, one-time passwords, or codes.</p>\n<h2 id=\"in-conclusion\" style=\"position:relative;\"><a href=\"#in-conclusion\" aria-label=\"in conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>In Conclusion</h2>\n<p>In the end, CIAM is all about driving revenue. A good CIAM solution can deliver the best user experience and a trusted security layer, but it requires planning and implementation.</p>\n<p>But if you don't consider all components of your CIAM, you'll miss out on valuable benefits for both businesses and consumers. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"October 28, 2022","updated_date":null,"description":"It goes without saying that excellent UX can improve conversion rates, reduce churn and increase adoption rates. In this blog post, we'll help you figure out how to use digital identity to improve your relationships with customers and make them feel more confident in their interactions with you.","title":"How To Use Identity To Make Your Customers Feel Safe And Empowered?","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.680672268907563,"src":"/static/9dbce00c33c7ff0b95df60b790ff1b5d/33aa5/id-cx.jpg","srcSet":"/static/9dbce00c33c7ff0b95df60b790ff1b5d/f836f/id-cx.jpg 200w,\n/static/9dbce00c33c7ff0b95df60b790ff1b5d/2244e/id-cx.jpg 400w,\n/static/9dbce00c33c7ff0b95df60b790ff1b5d/33aa5/id-cx.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}},{"node":{"excerpt":"Introduction Digital identities have become an indispensable part of the modern digital lifestyle, and businesses have started seeing…","fields":{"slug":"/growth/identity-management-critical-revenue-generation/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>Digital identities have become an indispensable part of the modern digital lifestyle, and businesses have started seeing identity management for revenue generation.</p>\n<p>Today, we use our digital identities more than physical ones. Take for everyday instances like, you’re always asked to present your digital identity proof when booking a flight or a movie ticket. </p>\n<p>And organizations collecting heaps of user data couldn’t afford to leave a single potential customer just because they couldn’t cater it with the services/products they were looking for. </p>\n<p>Besides this, organizations consider <a href=\"https://www.loginradius.com/blog/identity/digital-identity-management/\">digital identity management</a> a crucial aspect of compliance and customer identity security.</p>\n<p>Undoubtedly, compliance management and identity security are essential aspects of identity management, but we can’t ignore the true potential of digital identity management in fostering overall business growth. </p>\n<p>Modern businesses quickly realize that leveraging digital identities as fuel for driving their organizational growth through personalization and robust identity security is becoming the need of the hour. </p>\n<p>Let’s look at some aspects depicting how identity management paves the way for organizational growth. </p>\n<h2 id=\"building-personalized-customer-journeys-with-identity-management\" style=\"position:relative;\"><a href=\"#building-personalized-customer-journeys-with-identity-management\" aria-label=\"building personalized customer journeys with identity management permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Building Personalized Customer Journeys with Identity Management</h2>\n<p>It has been observed that the more personalization a website can offer, the more likely you are to convert your visitors into customers. And, with identity management, it's easy to get that level of personalization.</p>\n<p>In the past, many companies used to rely on manual processes to <a href=\"https://www.loginradius.com/profile-management/\">manage their customer</a> data. This led to many problems, like slow response times and inaccurate information.</p>\n<p>Identity management helps improve this situation by automating the entire process of managing customer data and providing accurate information at an affordable cost.</p>\n<p>Whether a product suggestion or a service demo, personalization experiences are always way better than anything that generates quality leads that further convert.</p>\n<p>Your users always expect personalization from the moment they interact with your platform. This means when your potential customers land on your website/app; they must be catered to the right thing at the right spot. </p>\n<p>With a customer identity and access management (CIAM) solution for identity management, organizations can ensure they remain ahead of their competitors by leveraging the true potential of personalization. </p>\n<p><a href=\"https://www.loginradius.com/resource/guide-to-modern-customer-identity/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"EB-GD-to-Mod-Cust-Id\"\n        title=\"EB-GD-to-Mod-Cust-Id\"\n        src=\"/static/e8ca49370e6ab28514cbd05ef77951af/e5715/EB-GD-to-Mod-Cust-Id.png\"\n        srcset=\"/static/e8ca49370e6ab28514cbd05ef77951af/a6d36/EB-GD-to-Mod-Cust-Id.png 650w,\n/static/e8ca49370e6ab28514cbd05ef77951af/e5715/EB-GD-to-Mod-Cust-Id.png 768w,\n/static/e8ca49370e6ab28514cbd05ef77951af/81501/EB-GD-to-Mod-Cust-Id.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<p>As a brand, one could utilize customer-related details in a way that helps automatically generate suggestions based on a user’s interest and past behavior on your platform. This means you have a greater chance of lead generation and conversion. </p>\n<h2 id=\"rich-customer-experience-to-cement-long-lasting-relationships\" style=\"position:relative;\"><a href=\"#rich-customer-experience-to-cement-long-lasting-relationships\" aria-label=\"rich customer experience to cement long lasting relationships permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Rich Customer Experience to Cement Long-lasting Relationships</h2>\n<p>In the world of business, identity management is not just about compliance. It's about ensuring your customers have a great experience interacting with your brand.</p>\n<p>This makes sense when you think about it: people want to feel like they're being treated as individuals, not just numbers. They want to feel valued, respected, and understood—and that's exactly what identity management provides.</p>\n<p>With so much competition in the market today, ensuring your site offers all of the latest features to keep up with competitors is essential. With an identity management solution, you'll be able to provide your customers with an experience they won't forget—and one they'll want to come back for again and again!</p>\n<p>When managing people's identities, you're creating an environment where they feel safe and welcome and where they can feel good about <a href=\"https://www.loginradius.com/blog/growth/consumer-management-to-consumer-engagement/\">engaging with your brand</a>.</p>\n<p>It's also crucial to ensure that your customers' experience with your brand is personalized and consistent—and that they feel like they're talking to a person rather than a company.</p>\n<h2 id=\"identity-management-as-a-pillar-of-privacy\" style=\"position:relative;\"><a href=\"#identity-management-as-a-pillar-of-privacy\" aria-label=\"identity management as a pillar of privacy permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Identity Management as a Pillar of Privacy</h2>\n<p>Today's modern users are concerned about their privacy and data security. They don't want to share their personal information with anyone, including businesses they transact with. This is because they know that the data they share can be used to track them, leading to unwanted consequences like identity theft or spamming.</p>\n<p>The solution? Identity management!</p>\n<p>Identity management ensures that customer data is collected gradually over time through progressive profiling. This means customers aren’t bombarded with long registration forms when interacting with the brand. </p>\n<p>Also, with identity management, a platform complies with various <a href=\"https://www.loginradius.com/gdpr-and-privacy/\">data and privacy regulations</a>, including the GDPR and CCPA. These regulations ensure customer data is collected, managed, and stored securely. And hence, increasing customer loyalty and trust. </p>\n<h2 id=\"in-conclusion\" style=\"position:relative;\"><a href=\"#in-conclusion\" aria-label=\"in conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>In Conclusion</h2>\n<p>Identity management is a critical part of the revenue generation process. In today's modern world, where users are concerned about their privacy and data security, it's more important than ever to keep up with identity management best practices.</p>\n<p>A modern CIAM solution can help you manage your customers' information, enhance user experience, and ensures you build better-personalized experiences to convert your targetted audience into customers. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"October 17, 2022","updated_date":null,"description":"Modern businesses quickly realize that leveraging digital identities as fuel for driving their organizational growth through personalization and robust identity security is becoming the need of the hour. This blog outlines the major depicting how identity management paves the way for organizational growth.","title":"Demystifying Identity Management For Revenue Generation - Going Beyond Compliance","tags":["digital identity management","ciam","compliance"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5267175572519085,"src":"/static/7be5d965a7313daea716ebf63448e558/33aa5/revenue-generation.jpg","srcSet":"/static/7be5d965a7313daea716ebf63448e558/f836f/revenue-generation.jpg 200w,\n/static/7be5d965a7313daea716ebf63448e558/2244e/revenue-generation.jpg 400w,\n/static/7be5d965a7313daea716ebf63448e558/33aa5/revenue-generation.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"Introduction Your business is your most valuable asset. Ensuring that you are sensitive to the security of your customers and their…","fields":{"slug":"/growth/authentication-mainstream-marketers-benefit/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>Your business is your most valuable asset. Ensuring that you are sensitive to the security of your customers and their information is essential to building a stable and healthy relationship with them.</p>\n<p>Customer Authentication and Email Authentication are the two security provisions we will discuss in this blog. </p>\n<h2 id=\"what-is-customer-authentication\" style=\"position:relative;\"><a href=\"#what-is-customer-authentication\" aria-label=\"what is customer authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Customer Authentication?</h2>\n<p><a href=\"https://www.loginradius.com/blog/identity/what-is-authentication/\">Customer authentication</a> includes various methods aimed to verify an identity of a person. This is particularly important during digital interaction between the customer and business. </p>\n<p>If you are a customer, the authentication of your identity could contain various methods. You are either asked for something only you know, such as a password; something you have, such as an encryption token; or something you are, like the identity (User ID). </p>\n<p>When one of these methods is used in combination with the User ID, it is referred to as Single Factor Authentication. Single Factor Authentication is not bullet-proof, yet security professionals and regulators recognize the need to balance out security and convenience to match the mutual satisfaction between the business and the consumer. </p>\n<p>Using two of the above-mentioned three methods is called Dual Factor Authentication and is considered to provide far more security, yet is not considered cost-effective. Single Factor Authentication can be nonetheless strong, if the method is selected properly. </p>\n<p>Let us briefly discuss the above-mentioned three methods of customer authentication.</p>\n<ul>\n<li><strong>Password-based Authentication</strong></li>\n</ul>\n<p>Password is the most common Single Factor Authentication method. Evidently, customers prefer to recall their passwords quickly, therefore often neglect complexity, which is a requirement to keep your account safe. </p>\n<p>It is recommended to keep the password case-sensitive with at least six characters long, while including at least two numbers and symbols. That kind of complexity ensures the security of your account, since the password will require the calculated amount of ten trillion attempts to crack, in case of an attack. This is why the debates are still being hold, whether customer-generated or provider-generated passwords are a better warrant of security.</p>\n<ul>\n<li><strong>Knowledge-based Authentication</strong></li>\n</ul>\n<p>KBA, or Knowledge-based Authentication is a common method for securely aiding a customer in the recovery of their password. Since the challenge in this case lies in authentication, that the request of a password recovery was indeed submitted by the holder of the User ID. KBA asks a customer one or more questions to verify their identity.</p>\n<ul>\n<li><strong>Single Sign-On</strong></li>\n</ul>\n<p><a href=\"https://www.loginradius.com/single-sign-on/\">Single sign-on</a> or SSO, is mostly used by services using password as their main authentication method. SSO allows a customer to authenticate themselves once to use various accounts or systems. This provides comfort, as it eliminates the need to remember various passwords for various applications.</p>\n<p><a href=\"https://www.loginradius.com/resource/securing-user-authentication-understanding-the-basics-best-practices/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"WP-sec-user-auth\"\n        title=\"WP-sec-user-auth\"\n        src=\"/static/e130ed60ec0f6921525da1a512669fcc/e5715/WP-sec-user-auth.png\"\n        srcset=\"/static/e130ed60ec0f6921525da1a512669fcc/a6d36/WP-sec-user-auth.png 650w,\n/static/e130ed60ec0f6921525da1a512669fcc/e5715/WP-sec-user-auth.png 768w,\n/static/e130ed60ec0f6921525da1a512669fcc/81501/WP-sec-user-auth.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<p>All of the three above-mentioned customer authentication methods present a challenge, where a business must determine a common ground between comfort and security.</p>\n<h2 id=\"what-is-email-authentication\" style=\"position:relative;\"><a href=\"#what-is-email-authentication\" aria-label=\"what is email authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Email Authentication?</h2>\n<p>Email authentication is also a collection of techniques to keep customers’ messages secure. The main aim of email authentication is to provide verifiable information about the email message the recipient received. That information verifies the ownership of the domain of any Message Transfer Agent who participated in the email exchange. This reassures your recipients of the <a href=\"https://www.loginradius.com/blog/identity/secure-email-address-website/\">authenticity of your email messages</a>, that you are indeed who you claim to be.</p>\n<p>Originally, the Simple Mail Transfer Protocol had no solution to validate email messages. This was taken as an advantage by spammers, scammers, and spoofers to conduct various kinds of fraudulent activities. </p>\n<p>Evidently, many customers would leave businesses due to their affiliation with such activities. If I subscribe to a service providing the best deals for summer vacations, for example, shall a Nigerian prince email me the next day with a similar domain, urgently requesting my credit card credentials to bring fortune to his kingdom and my family?</p>\n<p>To reduce the possibility of either of these fraudulent activities, many email authentication protocols have been developed. The ones used most are SPF, DKIM, and DMARC. They all serve a different purpose, but overall warrant email authentication.</p>\n<h2 id=\"authentication-customer-acquisition--retention\" style=\"position:relative;\"><a href=\"#authentication-customer-acquisition--retention\" aria-label=\"authentication customer acquisition  retention permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Authentication, Customer Acquisition &#x26; Retention</h2>\n<p>You can already see how these authentication methods greatly benefit customer acquisition and retention. If your customers have a guarantee, that by registering for your services and providing your servers with their contact information no spoofer, attacker,  or scammer shall reach them, that improves the business relationship. </p>\n<p>But as we were brief, how else can email authentication help customer acquisition and retention? </p>\n<p>With email authentication and email validation, you also greatly impact your email reputation. That in return directly affects your email deliverability rate. Of course, that is not the sole determining factor of your email deliverability rate. </p>\n<p>However, if your emails are authenticated and have less affiliation with fraudulent activities, that has a significant impact on the deliverability on its own. With a positive email reputation and email deliverability, your email campaigns reach your customers. And your emails have various objectives in terms of <a href=\"https://www.loginradius.com/blog/growth/improve-customer-relation-brand-identity/\">customer acquisition and retention</a>.</p>\n<p>Are you sending an email to present your customer with an exclusive offer to encourage them to prolong the business partnership, inform of a new feature, or simply aid them in updating their password? In this example, emails serve a different purpose, yet are united under the same aim - to retain a customer. With that in mind, how do we improve our email deliverability?</p>\n<h3 id=\"email-deliverability\" style=\"position:relative;\"><a href=\"#email-deliverability\" aria-label=\"email deliverability permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Email Deliverability</h3>\n<p>Internet Service Providers enforce restrictions on reaching the recipients' main inboxes to fight the ongoing spam and scam. This works in favor of recipients, yet at times might work against them. They might miss important emails to update their password or check their product delivery status, however, that is a mistake on the sender’s end, not the recipient’s.</p>\n<p>To improve your email reputation with ISP and therefore impact your email deliverability, consider the following points:</p>\n<ul>\n<li>Send emails only to users who want to receive them</li>\n<li>Make the unsubscription option easy to reach</li>\n<li>Remove emails with high bounce rates</li>\n<li>Be consistent with your email campaigns</li>\n<li>Integrate email authentication and email validation</li>\n</ul>\n<p>These points do not summerize the entire <a href=\"https://mailtrap.io/blog/email-deliverability/\">guide on email deliverability</a>, yet do overview them very briefly. Email authentication increases email deliverability, since it prevents fraudulent email activities, like spoofing, <a href=\"https://www.loginradius.com/blog/identity/phishing-for-identity/\">phishing</a>, and more. Customers will receive your emails in their main inboxes and will know, that your emails are safe to interact with, as a legitimate source sends them.</p>\n<p>In an otherwise scenario, not integrating email authentication and email validation results in poor email deliverability. To your customers, this is:</p>\n<ul>\n<li>Preventing them from regaining immediate access to their account</li>\n<li>Preventing them from being reminded of your existence</li>\n<li>Preventing from being notified of a new feature</li>\n</ul>\n<h2 id=\"in-conclusion\" style=\"position:relative;\"><a href=\"#in-conclusion\" aria-label=\"in conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>In Conclusion</h2>\n<p>We briefly overviewed the importance of customer authentication and email authentication. We learned what is customer authentication and email authentication, and mainly - how it impacts customer acquisition and retention.</p>\n<p>Email campaigns certainly can be tricky, a lot of resources are invested in strategizing their content and delivery. With a good email reputation and email authentication, those emails will reach the main inboxes and fulfill their objective. Customer authentication, on the other hand, is a vital part in ensuring the safety of any sensitive data the customer entrusts with your business. </p>\n<p>With digital businesses taking over the entire industry, improving customer authentication and email communication with customers has never been more important to maintaining a successful business.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAGCAYAAADDl76dAAAACXBIWXMAAAsSAAALEgHS3X78AAABdElEQVQY002RO0/CUBzFG6PtbZWHCAmRmBB5P8vDII9SSC0omog4oAEGjZMO6OKEuLjoJ2Fx0cSBwUQnXZxcHPwux38LJA7nNvfec8+5v1tOCCiwpbbhye2BxbYgBMtgIRVioDRRsARGXxZUzLlEHmehBaesQ4rrEMPViYf2DR9nDGKkChbVICVqsMt1WJI1sHCFwhUsUIFohJH49TxECvRUjhDW2mAbB5iP6hB8hUkhiRPN5KIZYJdrsEYrcCSpmQqMm6/m9ylUhSulY7N5ivROB3L9GOlGF3Ktbc4zuz341UPw/uIk0ESbBjoSGlYIx8BfzjSwVmyCEYEUUmCPa3Bnd+hwC75yC95S05SxbolU/iEbOCFCpDexEfIioTNCNd6Tp6IlMnNuGeeDe3z//OLx5RWj5zFGT2O8fXxh/P4Ja6w6vSEFCnTIlW2YiDzhzX7ATFKojDlvjpBPcDF4QPdyiG5/iE7/BmfXd+hd3VKpCoG8fzxWw2+c+yTpAAAAAElFTkSuQmCC'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"October 12, 2022","updated_date":null,"description":"With digital businesses taking over the entire industry, improving customer authentication and email communication with customers has never been more important to maintaining a successful business. This blog explains how authentication can help you increase your customer acquisition.","title":"How Authentication Leads The Way in Strategic Customer Acquisitions?","tags":["passwordless authentication","digital identity","sso","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.9230769230769231,"src":"/static/fe81b5d6f6152f144c291b8f7cb7883a/33aa5/auth-benefit.jpg","srcSet":"/static/fe81b5d6f6152f144c291b8f7cb7883a/f836f/auth-benefit.jpg 200w,\n/static/fe81b5d6f6152f144c291b8f7cb7883a/2244e/auth-benefit.jpg 400w,\n/static/fe81b5d6f6152f144c291b8f7cb7883a/33aa5/auth-benefit.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Grigori Monaselidze","github":null,"avatar":null}}}},{"node":{"excerpt":"Introduction October is here! And with it comes the celebration of National Cybersecurity Awareness Month. Cybersecurity Awareness Month was…","fields":{"slug":"/growth/7-tips-enjoy-cybersecurity-awareness-month/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>October is here! And with it comes the celebration of <strong>National Cybersecurity Awareness Month</strong>.</p>\n<p>Cybersecurity Awareness Month was first observed in 2004 as a collaborative effort between the US government and industry to ensure that every citizen of the United States has the resources they need to <a href=\"https://www.loginradius.com/blog/identity/login-security/\">stay safe and secure online</a>.</p>\n<p>The purpose of this month is to educate people on how to protect themselves from unsuspecting victims. This month also serves as a reminder for organizations to update their security measures before cyber criminals do it for them!</p>\n<p>This year’s theme — “<strong><em>See Yourself in Cyber</em></strong>” — reminds us that while cybersecurity may seem complicated at first, it's really all about people.</p>\n<p>We all want to feel safe and secure online—and now more than ever, we need to stay vigilant and aware of potential threats. In recent years, technology has evolved rapidly, and so have cybercrimes. Cyberattacks are rising yearly; whether ransomware attacks or spoofing attacks or phishing attacks.</p>\n<h2 id=\"how-to-implement-cybersecurity-awareness-month-in-the-workplace\" style=\"position:relative;\"><a href=\"#how-to-implement-cybersecurity-awareness-month-in-the-workplace\" aria-label=\"how to implement cybersecurity awareness month in the workplace permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How to Implement Cybersecurity Awareness Month in the Workplace?</h2>\n<p><a href=\"https://www.cisa.gov/cybersecurity-awareness-month\">Cybersecurity Awareness Month</a> is a great time to think about how you can help make your employees and the people around you more aware of security. Here are some ways to get started:</p>\n<ol>\n<li>Find out what your employees need to know about cybersecurity.</li>\n<li>Ensure that your employees understand the company's cybersecurity policy.</li>\n<li>Set up a plan for ongoing training for your employees.</li>\n<li>Hold cybersecurity training every few months or atleast once a year.</li>\n<li>Begin educating new hires about cybersecurity during their onboarding process.</li>\n<li>Conduct Cybersecurity Evaluations by reviewing the systems, networks, protocols, and employee actions to determine the point of weaknesses.</li>\n<li>Revisit and update any policies related to WFH (Work from Home).</li>\n<li>Ensure that there are no unsecured devices connected to the network (such as wireless routers or printers)</li>\n<li>Delete and unsubscribe to any unused applications, software, and subscriptions. If you don’t use them, you don’t need to keep them. They can be an  entry point for attackers to hack into your system. </li>\n<li>Don’t share your system’s passwords with your co-workers.</li>\n</ol>\n<h2 id=\"7-cybersecurity-awareness-month-activities-to-make-learning-more-entertaining\" style=\"position:relative;\"><a href=\"#7-cybersecurity-awareness-month-activities-to-make-learning-more-entertaining\" aria-label=\"7 cybersecurity awareness month activities to make learning more entertaining permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>7 Cybersecurity Awareness Month Activities To Make Learning More Entertaining</h2>\n<p>Here are seven cybersecurity tips to help you get started on fostering a culture of security awareness in your organization.</p>\n<h3 id=\"1-play-a-game-of-cybersecurity-jeopardy\" style=\"position:relative;\"><a href=\"#1-play-a-game-of-cybersecurity-jeopardy\" aria-label=\"1 play a game of cybersecurity jeopardy permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Play a game of cybersecurity jeopardy.</h3>\n<p>Every week, assign a category to each team member—you might want to ask your employees for suggestions beforehand—and have them come up with questions on those topics. Then, have each team member write down their questions and bring them in for the game. Once you've got all the questions written down, cut them into strips of paper and put them in a bowl or bag so no one knows which question they're going to get. Have each person pick a strip of paper out of the bowl or bag at random, then see who can answer the most questions correctly!</p>\n<h3 id=\"2-host-a-cybersecurity-seminar\" style=\"position:relative;\"><a href=\"#2-host-a-cybersecurity-seminar\" aria-label=\"2 host a cybersecurity seminar permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Host a cybersecurity seminar.</h3>\n<p>Hosting a seminar or webinar is another great way to both teach your employees about cybersecurity and allow them time to interact with experts who can answer questions on the topic. Try posting flyers around the office or sending out an email blast announcing the event so everyone knows it's happening!</p>\n<h3 id=\"3-organize-a-hackathon\" style=\"position:relative;\"><a href=\"#3-organize-a-hackathon\" aria-label=\"3 organize a hackathon permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. Organize a hackathon.</h3>\n<p>A hackathon is an event where teams compete to build the best product or service, often within a short period of time. It's not just for software developers—you can use a hackathon to teach employees how to identify and prevent cyberattacks, too!</p>\n<h3 id=\"4-conduct-mock-phishing-drills\" style=\"position:relative;\"><a href=\"#4-conduct-mock-phishing-drills\" aria-label=\"4 conduct mock phishing drills permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. Conduct mock phishing drills.</h3>\n<p>Create a persuasive phishing email and send it to every person in the organization. It’s like catching fish without bait! Employees will learn how easy it is for hackers to trick them into clicking on malicious links and attachments, which can lead to malware infection or data theft. This will also help them understand how important cybersecurity awareness is for everyone, not just IT professionals.</p>\n<h3 id=\"5-organize-a-bug-bounty-event\" style=\"position:relative;\"><a href=\"#5-organize-a-bug-bounty-event\" aria-label=\"5 organize a bug bounty event permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5. Organize a bug bounty event.</h3>\n<p> If your company doesn't already have one, you can host a bug bounty event where employees can submit bugs they find in your system and get rewarded for it. This will encourage them to keep on their toes when it comes to security and ensure that there are no vulnerabilities on your systems.</p>\n<h3 id=\"6-put-together-a-scavenger-hunt\" style=\"position:relative;\"><a href=\"#6-put-together-a-scavenger-hunt\" aria-label=\"6 put together a scavenger hunt permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>6. Put together a scavenger hunt.</h3>\n<p>It's easy to get bored with traditional training, so why not liven things up with a fun scavenger hunt? On the hunt, you can task your employees to find answers to questions about cybersecurity and digital privacy. You can even make it a competition by issuing points for each answer or having teams compete against each other.</p>\n<h3 id=\"7-revisit-your-breach-readiness-plan\" style=\"position:relative;\"><a href=\"#7-revisit-your-breach-readiness-plan\" aria-label=\"7 revisit your breach readiness plan permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>7. Revisit your breach readiness plan.</h3>\n<p>A breach readiness plan is a document that outlines what to do if your company experiences a data breach. If you haven't already done so, now is the time to revisit your plan and train employees about it. By making sure everyone knows how to respond when something like this happens, you'll be able to minimize the damage done by cyber criminals and ensure that your business continues operating smoothly after an attack occurs. </p>\n<h2 id=\"in-conclusion\" style=\"position:relative;\"><a href=\"#in-conclusion\" aria-label=\"in conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>In Conclusion</h2>\n<p>You don’t have to be a security expert to celebrate Cybersecurity Awareness Month—you just have to care about keeping your company safe! October is a great opportunity to implement strategies, ideas, and planning that will help you introduce better ways to maintain organizational resilience. Have a good month :) </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"October 06, 2022","updated_date":null,"description":"This October, we're celebrating Cybersecurity Awareness Month by sharing a few ideas you can do with your team at work. The first step to keeping your company safe is knowing what to look for, and these activities will help you raise awareness about the vulnerabilities out there.","title":"7 Tips For Your Enterprise To Have A Great Cybersecurity Awareness Month 2022","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.4388489208633093,"src":"/static/fb379a5d574367c317d13afb92a94a0a/33aa5/cybermonth.jpg","srcSet":"/static/fb379a5d574367c317d13afb92a94a0a/f836f/cybermonth.jpg 200w,\n/static/fb379a5d574367c317d13afb92a94a0a/2244e/cybermonth.jpg 400w,\n/static/fb379a5d574367c317d13afb92a94a0a/33aa5/cybermonth.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}}]},"markdownRemark":{"excerpt":"Introduction In today's digital world, the demand for robust identity proofing solutions is greater than ever. As businesses strive to…","fields":{"slug":"/growth/identity-proofing-orchestration-security/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>In today's digital world, the demand for robust identity proofing solutions is greater than ever. As businesses strive to protect their systems from increasing cyber threats while maintaining a seamless customer experience, orchestration has emerged as a powerful tool.</p>\n<p>By integrating comprehensive identity proofing solutions through orchestration, companies can enhance security, improve compliance, and deliver a <a href=\"https://www.loginradius.com/customer-experience-solutions/\">smoother user experience</a>. Let’s understand the aspects of comprehensive identity-proofing solutions. </p>\n<h2 id=\"the-growing-need-for-identity-proofing\" style=\"position:relative;\"><a href=\"#the-growing-need-for-identity-proofing\" aria-label=\"the growing need for identity proofing permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Growing Need for Identity Proofing</h2>\n<p>With the rise of digital interactions, businesses face significant challenges in verifying the identities of users, customers, and employees. Cybercrime is rising, and organizations must protect sensitive information and prevent unauthorized access. This has made <a href=\"https://www.loginradius.com/blog/identity/identity-proofing/\">identity proofing</a> an essential component of modern business operations.</p>\n<p>Traditional identity verification methods, such as passwords and security questions, are no longer sufficient to combat sophisticated attacks. Businesses must adopt more advanced techniques that leverage biometric data, machine learning, and real-time analysis to ensure accurate and reliable identity verification.</p>\n<h2 id=\"what-is-orchestration-in-identity-proofing\" style=\"position:relative;\"><a href=\"#what-is-orchestration-in-identity-proofing\" aria-label=\"what is orchestration in identity proofing permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Orchestration in Identity Proofing?</h2>\n<p>Orchestration in identity proofing involves integrating various verification tools and processes into a single, cohesive platform. This approach allows businesses to automate and streamline identity verification tasks, making them more efficient and effective.</p>\n<p>By utilizing orchestration, companies can:</p>\n<ul>\n<li><strong>Automate Verification Processes:</strong> Streamline the identity-proofing process by automating routine checks and procedures, reducing manual intervention and human error.</li>\n<li><strong>Enhance Security Measures:</strong> Integrate multiple layers of security, such as biometrics, document verification, and device intelligence, to strengthen identity proofing efforts.</li>\n<li><strong>Ensure Compliance:</strong> Easily adapt to regulatory requirements across different regions by incorporating compliance checks into the orchestration workflow.</li>\n<li><strong>Improve User Experience:</strong> Deliver a seamless and frictionless experience for users by reducing the number of steps required for <a href=\"https://www.loginradius.com/blog/identity/digital-identity-verification/\">identity verification</a>.</li>\n</ul>\n<h2 id=\"benefits-of-comprehensive-identity-proofing-solutions\" style=\"position:relative;\"><a href=\"#benefits-of-comprehensive-identity-proofing-solutions\" aria-label=\"benefits of comprehensive identity proofing solutions permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Benefits of Comprehensive Identity Proofing Solutions</strong></h2>\n<h3 id=\"1-enhanced-security\" style=\"position:relative;\"><a href=\"#1-enhanced-security\" aria-label=\"1 enhanced security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Enhanced Security</h3>\n<p>Comprehensive identity proofing solutions offer advanced security features that help businesses protect their digital assets and user data. By leveraging multiple verification methods, organizations can create a robust defense against identity theft and fraud. Orchestration allows these security measures to be applied consistently and automatically, reducing the risk of human error.</p>\n<h3 id=\"2-regulatory-compliance\" style=\"position:relative;\"><a href=\"#2-regulatory-compliance\" aria-label=\"2 regulatory compliance permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Regulatory Compliance</h3>\n<p>Businesses must navigate a complex landscape of data protection and privacy regulations, such as GDPR, CCPA, and PSD2. </p>\n<p>Comprehensive identity proofing solutions help companies stay compliant by integrating regulatory checks into their workflows. Orchestration ensures that these checks are performed consistently and accurately, minimizing the risk of non-compliance and associated penalties.</p>\n<h3 id=\"3-improved-customer-experience\" style=\"position:relative;\"><a href=\"#3-improved-customer-experience\" aria-label=\"3 improved customer experience permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. Improved Customer Experience</h3>\n<p>A streamlined and efficient identity verification process is crucial for providing a positive customer experience. </p>\n<p>With orchestration, businesses can reduce the time and effort required for users to prove their identities, leading to higher satisfaction and loyalty. Automated processes also minimize the risk of false positives, ensuring unnecessary security hurdles do not inconvenience legitimate users.</p>\n<p><a href=\"https://www.loginradius.com/resource/datasheet/identity-orchestration-workflow/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"DS-id-orchestration\"\n        title=\"DS-id-orchestration\"\n        src=\"/static/684e33528c22fabe4e035d1e4cc17b39/e5715/DS-id-orchestration.png\"\n        srcset=\"/static/684e33528c22fabe4e035d1e4cc17b39/a6d36/DS-id-orchestration.png 650w,\n/static/684e33528c22fabe4e035d1e4cc17b39/e5715/DS-id-orchestration.png 768w,\n/static/684e33528c22fabe4e035d1e4cc17b39/81501/DS-id-orchestration.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h3 id=\"4-cost-efficiency\" style=\"position:relative;\"><a href=\"#4-cost-efficiency\" aria-label=\"4 cost efficiency permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. Cost Efficiency</h3>\n<p>Orchestration reduces the need for manual intervention and streamlines identity verification processes, resulting in cost savings for businesses. By automating routine tasks, organizations can allocate resources more effectively and focus on strategic initiatives that drive growth.</p>\n<h3 id=\"5-scalability-and-flexibility\" style=\"position:relative;\"><a href=\"#5-scalability-and-flexibility\" aria-label=\"5 scalability and flexibility permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5. Scalability and Flexibility</h3>\n<p>As businesses grow and expand into new markets, their identity proofing needs may change. Orchestration provides the flexibility to adapt to these changes by easily integrating new verification tools and processes.</p>\n<p>This scalability ensures that companies can continue to provide secure and efficient identity verification as their operations evolve.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>In a world where digital interactions are becoming the norm, businesses must prioritize identity proofing to protect their assets and build trust with their users. </p>\n<p>By embracing comprehensive identity proofing solutions through orchestration, companies can enhance security, ensure compliance, and deliver a superior customer experience. As cyber threats continue to evolve, the adoption of orchestration will be crucial for businesses looking to stay ahead of the curve.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-free-demo-loginradius\"\n        title=\"book-a-free-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"August 12, 2024","updated_date":null,"description":"In the rapidly evolving digital landscape, businesses are turning to comprehensive identity-proofing solutions to bolster security, ensure compliance, and enhance customer experiences. By leveraging orchestration, companies can streamline identity verification processes, reduce fraud, and build trust with their users.","title":"Mastering Orchestration: The Business Case for End-to-End Identity Proofing Solutions","tags":["identity orchestration","identity proofing","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7699115044247788,"src":"/static/d0989f98bd821ddeb9cf5df4770d959a/33aa5/id-proofing.jpg","srcSet":"/static/d0989f98bd821ddeb9cf5df4770d959a/f836f/id-proofing.jpg 200w,\n/static/d0989f98bd821ddeb9cf5df4770d959a/2244e/id-proofing.jpg 400w,\n/static/d0989f98bd821ddeb9cf5df4770d959a/33aa5/id-proofing.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Cooper Matheson","github":null,"avatar":null}}}},"pageContext":{"limit":6,"skip":66,"currentPage":12,"type":"//growth//","numPages":39,"pinned":"e7cd3e29-b556-50d2-be54-478fdad33955"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}