{"componentChunkName":"component---src-templates-blog-list-template-js","path":"/growth/20","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"excerpt":"This is Hitesh Kumawat. I am a BTech-backed Product Designer with a knack for finding elegant solutions to complex UI problems and creating…","fields":{"slug":"/growth/loginradius-employee-perks/"},"html":"<p>This is <em>Hitesh Kumawat</em>. I am a BTech-backed Product Designer with a knack for finding elegant solutions to complex UI problems and creating intuitive experiences through front-end development. </p>\n<p><a href=\"https://www.loginradius.com/company/\">LoginRadius</a> has been an integral part of my personal and professional growth, especially in the last four years of my employment here. The organization is an excellent combination of professionalism and fun.</p>\n<h2 id=\"working-at-loginradius-im-exposed-to-an-amazing-work-culture\" style=\"position:relative;\"><a href=\"#working-at-loginradius-im-exposed-to-an-amazing-work-culture\" aria-label=\"working at loginradius im exposed to an amazing work culture permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Working at LoginRadius, I’m Exposed to an Amazing Work Culture.</h2>\n<p>A great work culture can be key to the success of a company. Not only does it promote productivity, but it makes everyday tasks easier. </p>\n<p><strong>LoginRadius understands that a positive, healthy work culture is a top priority for employees.</strong></p>\n<p>Naturally, every employee is encouraged to be a part of a community of driven and ambitious individuals. This is what makes LoginRadius a place where I can be myself. It’s great to work for a company that makes people feel valued.</p>\n<p>Speaking of my manager, he is a leader who leads by example with a warm, “good ol’ country boy' charm. He is equally as passionate as he is compassionate. He believes in creating a positive work environment that fosters professional growth and a refined skill set from his team members.</p>\n<h2 id=\"loginradius-supported-my-mental-and-economic-well-being-during-covid-19\" style=\"position:relative;\"><a href=\"#loginradius-supported-my-mental-and-economic-well-being-during-covid-19\" aria-label=\"loginradius supported my mental and economic well being during covid 19 permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>LoginRadius Supported My Mental and Economic Well-Being During COVID-19.</h2>\n<p>It makes me feel good that I am working for an organization that is willing to fight for its employees during hard times. COVID-19 was extraordinarily exhausting for most people and LoginRadius left no stones unturned to look after our mental and economic health during the deadly first and second waves. It organized vitality sessions with medical professionals to provide counseling and education so we could take care of ourselves and our family amid this troublesome period.</p>\n<p>Even in today's global financial uncertainty and the state of the job market, LoginRadius is one of the rare companies that has always valued its employees. While most companies are cutting costs and laying off employees, LoginRadius ensured job retention by keeping our paychecks steady.</p>\n<h2 id=\"loginradius-recently-introduced-a-revised-11-month-appraisal-program\" style=\"position:relative;\"><a href=\"#loginradius-recently-introduced-a-revised-11-month-appraisal-program\" aria-label=\"loginradius recently introduced a revised 11 month appraisal program permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>LoginRadius Recently Introduced A Revised 11-Month Appraisal Program.</h2>\n<p>The time period between appraisals is important to employees; it allows them to benchmark their progress and plan long-term goals. By introducing an 11-month appraisal program, LoginRadius has demonstrated that the company truly cares about its employees.</p>\n<p>I am one of the first employees to receive this revised appraisal benefit, and I am utterly satisfied. It feels great and boosts motivation and performance. </p>\n<p><strong>Also, the additional percentage reward for the number of years spent at LoginRadius is the icing on the cake.</strong></p>\n<p>Yes, our association is highly valued, recognized, and respected in every step of our journey at LoginRadius. </p>\n<h2 id=\"a-bunch-of-other-perks\" style=\"position:relative;\"><a href=\"#a-bunch-of-other-perks\" aria-label=\"a bunch of other perks permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>A Bunch of Other Perks</h2>\n<p>From yoga and happy hours to on-campus meals and lunch reimbursements, LoginRadius values our health and happiness as much as it does our professional development.</p>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 45.07692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"picture05.jpg\"\n        title=\"picture05.jpg\"\n        src=\"/static/c58cc93e0eabd589705dfb48352da280/212bf/picture05.jpg\"\n        srcset=\"/static/c58cc93e0eabd589705dfb48352da280/6aca1/picture05.jpg 650w,\n/static/c58cc93e0eabd589705dfb48352da280/212bf/picture05.jpg 768w,\n/static/c58cc93e0eabd589705dfb48352da280/93719/picture05.jpg 4000w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<p>Working at LoginRadius means we’re always on top of our game. With team-oriented activities like regular Zumba and yoga classes, we stay together as a cohesive unit. Moreso, these perks support our overall health and wellbeing as an employee.</p>\n<p>LoginRadius has a team named ‘Events Squad,’ which organizes employee engagement and random targeted team-building activities to keep the fun going. They also come up with friendly ways to get <a href=\"https://www.loginradius.com/blog/fuel/loginradius-journey-csm/\">new hires to get along</a> and enjoy their new jobs.</p>\n<p>One of the best things about a LoginRadius retreat is that team-building games bring together employees from different teams, so they get a chance to meet people from other departments and spend some really fun time with them. It helps to strengthen our relationships and increase productivity at work after the retreat.</p>\n<p>LoginRadius also provides free access to its online/offline library so employees can learn something new every day and expand their skills. </p>\n<p>LoginRadius is in a league of its own. It’s a company that isn’t afraid to think outside the box. A few other initiatives include:</p>\n<ul>\n<li>Monthly team lunches (off-premises)</li>\n<li>Monthly office lunches (on-premises)</li>\n<li>Quarterly team outings</li>\n<li>Birthday party celebrations</li>\n<li>Virtual get-togethers</li>\n<li>Awards and recognition for notable achievements</li>\n<li>Gift distributions</li>\n<li>Festival celebrations (Makar Sankranti, Holi, Halloween, Diwali, Christmas, etc.)</li>\n<li><a href=\"https://www.loginradius.com/blog/fuel/loginradius-journey-csm/\">CSR activities</a></li>\n</ul>\n<h2 id=\"wrapping-up\" style=\"position:relative;\"><a href=\"#wrapping-up\" aria-label=\"wrapping up permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Wrapping Up</h2>\n<p>Every employee wants their employer to provide growth, a friendly environment, and a responsive/punctual salary.</p>\n<p><strong>And this is what LoginRadius should be termed for.</strong></p>\n<p><strong>Growth</strong></p>\n<p>I have learned so much in my four years at LoginRadius, and I have grown 200%. LoginRadius is very interested and responsive when you want to learn new technologies, work with other teams, or undertake new projects.</p>\n<p><strong>Friendly-environment</strong></p>\n<p>LoginRadius has created a friendly environment from day one. You can work wherever is most convenient for you and there are no cubicles. Everyone works together in one open space, which creates an atmosphere of collaboration. And the best part is that the managers work right alongside the rest of us. </p>\n<p><strong>Punctual salary</strong></p>\n<p>I have been with the company for over four years now, and I have not faced any problems regarding salary. It is always credited at the end of every month. </p>\n<p>Working with LoginRadius has been flexible, energizing, and filled with people who not only care about each other but are actually invested in your success. </p>\n<p>Once You're a Part of LoginRadius, the Company Will Be a Part of You Forever!!</p>\n<p><a href=\"https://www.loginradius.com/careers/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"career-page\"\n        title=\"career-page\"\n        src=\"/static/f31e24d3c870b2ea17ea36cfb8459637/e5715/career-page.png\"\n        srcset=\"/static/f31e24d3c870b2ea17ea36cfb8459637/a6d36/career-page.png 650w,\n/static/f31e24d3c870b2ea17ea36cfb8459637/e5715/career-page.png 768w,\n/static/f31e24d3c870b2ea17ea36cfb8459637/63ff0/career-page.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"November 26, 2021","updated_date":null,"description":"Working at LoginRadius is more than just a job. The organization is an excellent combination of professionalism and fun, where an employee’s association is highly valued, recognized, and respected in every step of their journey.","title":"Sharing My Journey With LoginRadius: A Look Inside the Best Employee Perks","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.3333333333333333,"src":"/static/3a5eed7e830d6636a7bc1d9a524ca86d/14b42/picture04.jpg","srcSet":"/static/3a5eed7e830d6636a7bc1d9a524ca86d/f836f/picture04.jpg 200w,\n/static/3a5eed7e830d6636a7bc1d9a524ca86d/2244e/picture04.jpg 400w,\n/static/3a5eed7e830d6636a7bc1d9a524ca86d/14b42/picture04.jpg 800w,\n/static/3a5eed7e830d6636a7bc1d9a524ca86d/47498/picture04.jpg 1200w,\n/static/3a5eed7e830d6636a7bc1d9a524ca86d/0e329/picture04.jpg 1600w,\n/static/3a5eed7e830d6636a7bc1d9a524ca86d/10a43/picture04.jpg 4032w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Hitesh Kumawat","github":null,"avatar":null}}}},{"node":{"excerpt":"The question of online privacy and security seems to only attract attention when a major cybersecurity threat occurs. Most people don’t…","fields":{"slug":"/growth/4-tips-secure-frictionless-ux/"},"html":"<p>The question of online privacy and security seems to only attract attention when a major cybersecurity threat occurs. Most people don’t spend too much time considering the safety of their data – not even when shopping online. </p>\n<p>Sadly, many online stores and mobile apps also fail to take it into proper account. There’s a delicate balance they need to achieve between <a href=\"https://www.loginradius.com/blog/identity/balancing-security-cx/\">data security and user experience</a>. While one does not necessarily negatively impact the other, ensuring that both are addressed equally well can be difficult. </p>\n<p>Let’s examine this intricate relationship and its importance. Read on to learn how you can improve it on your own website and within your own product. </p>\n<h2 id=\"why-is-the-balance-important\" style=\"position:relative;\"><a href=\"#why-is-the-balance-important\" aria-label=\"why is the balance important permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why is the Balance Important?</h2>\n<p>Cybersecurity is now more important than ever. Cybercrime is <a href=\"https://www.packetlabs.net/cybersecurity-statistics-2021/\">expected to cost the globe $6 trillion by the end of 2021</a>. A ransomware attack occurs every 11 seconds – up from one every 40 seconds just five short years ago. That being said, it’s clear we need to rethink the way we protect our data and the data of our clients and customers. </p>\n<p>Just recently, <a href=\"https://www.reuters.com/technology/kaseya-ransomware-attack-sets-off-race-hack-service-providers-researchers-2021-08-03/\">the Kaseya ransomware attack</a> has shaken up the small business world yet again, proving that no one is safe. Apparently, cybercriminals are able to threaten your security in ways you wouldn’t previously have thought of. </p>\n<p>When it comes to user experience, we can safely say it has become the most important underrated ranking factor. Additionally, it is _the _factor that can impact your user retention rates the most. In fact, <a href=\"https://websitebuilder.org/blog/user-experience-stats/\">over 50% of internet users</a> will leave a website if: </p>\n<ul>\n<li>it doesn’t load fast enough</li>\n<li>it’s not mobile-friendly</li>\n<li>they are not able to navigate it as intuitively as they would expect</li>\n</ul>\n<p>The same rates apply to app abandonment as well. </p>\n<p><a href=\"https://skillcrush.com/blog/high-paying-remote-tech-jobs/\">UX designers are also among the highest-paid</a> on the tech marketplace, which goes to show how invaluable their role for any online business has become. </p>\n<p>As important as these two facets of online business are, they do often clash. Implementing added security measures can severely impact user experience. Likewise, trying to please a user (or providing what we think a user wants) can compromise data security. </p>\n<p>Here’s what you can do to ensure the two don’t trip each other up: </p>\n<h3 id=\"1-let-ux-and-security-teams-work-together\" style=\"position:relative;\"><a href=\"#1-let-ux-and-security-teams-work-together\" aria-label=\"1 let ux and security teams work together permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#1. Let UX and security teams work together</h3>\n<p>During the initial product design phase, ensure that your UX design team and your security team are actually working together. Instead of having one team work on the product and then hand it over to the other, have these people in the same (virtual) room. Give them the resources they need to come up with solutions that will cater to both aspects. </p>\n<p>This approach can also help you design a better product, as the solutions will be much more organic. There will be less friction, and every element can be developed so that the user is satisfied and protected.</p>\n<p>Make sure you implement proper security measures _during _the design phase as well. You need to protect your designs and code long before it gets to the consumer. So, have your security team devise an encrypted (or at least a completely protected) way to share files. </p>\n<p>Cybercriminals can even take advantage of something as seemingly harmless as a Slack chat, using the information that has been shared to further break your product. Teach your teams about the importance of data privacy and security, and ask them to only communicate in secure ways. </p>\n<h3 id=\"2-make-use-of-social-logins\" style=\"position:relative;\"><a href=\"#2-make-use-of-social-logins\" aria-label=\"2 make use of social logins permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#2. Make use of social logins</h3>\n<p>Users love to be able to sign in using one of their social accounts. It eliminates the hassle of registering a new account and remembering yet another password, saving overall time and effort. </p>\n<p>As they also enable you to personalize the experience a user has with your product, <a href=\"https://www.loginradius.com/social-login/\">social logins</a> seem to provide a win-win scenario. However, you need to ask yourself how safe they actually are and whether you may inadvertently be opening the door to some serious harm.</p>\n<p>If you allow users to log in with their Google, Windows, or Facebook accounts, you don’t have to worry. They’re perfectly safe, as these huge companies are on the cutting edge of data security. You can rest assured that they’re working very hard to ensure account security.</p>\n<p>The only issue that often arises is password reuse. Many users tend to come up with one good password and then use it for their most secure and their least secure accounts. When one of them is breached (and you can guess which one that is likely to be), the other one is compromised as well.</p>\n<p>All you can do is educate your users about the importance of strong, varied passwords. If you do offer social login, know that you are reaching for the most pleasant UX available. </p>\n<p><a href=\"https://www.loginradius.com/resource/social-login-reconsidered/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"WP-Social-Login-rec\"\n        title=\"WP-Social-Login-rec\"\n        src=\"/static/f7be1d9898f76d7c7aec73a1e5df1b7f/e5715/WP-Social-Login-rec.png\"\n        srcset=\"/static/f7be1d9898f76d7c7aec73a1e5df1b7f/a6d36/WP-Social-Login-rec.png 650w,\n/static/f7be1d9898f76d7c7aec73a1e5df1b7f/e5715/WP-Social-Login-rec.png 768w,\n/static/f7be1d9898f76d7c7aec73a1e5df1b7f/81501/WP-Social-Login-rec.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h3 id=\"3-make-use-of-single-sign-on\" style=\"position:relative;\"><a href=\"#3-make-use-of-single-sign-on\" aria-label=\"3 make use of single sign on permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#3. Make use of Single Sign-on</h3>\n<p>If you have more than one product and request that your users use a different account to log in everywhere, you’ll be significantly reducing the quality of their experience. It’s a hassle, to say the least, and you are likely to lose a fair share of your client base.</p>\n<p>Multiple logins also mean you will end up with incomplete data silos, and you won’t have a complete understanding of your customer’s journey. Plus, maintaining and securing these multiple accounts will only cost you more. </p>\n<p><a href=\"https://www.loginradius.com/single-sign-on/\">By providing a single sign-on</a>, you can eliminate all of these issues. You’ll both improve user experience and make data protection simpler. Consider all of your customer touchpoints, whether they’re web- or app-based, and ensure one account is all they need to access your products or services. </p>\n<h3 id=\"4-implement-frequent-testing\" style=\"position:relative;\"><a href=\"#4-implement-frequent-testing\" aria-label=\"4 implement frequent testing permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#4. Implement frequent testing</h3>\n<p>Finally, to ensure both your UX and your security are as they should be, you need to implement frequent usability and security testing. Building it right once does not mean you won’t need to tweak, improve, and upgrade – so regularly scheduled testing is simply mandatory. </p>\n<p>Start by coming up with a <a href=\"https://www.optimalworkshop.com/learn/101s/usability-testing/\">detailed usability testing plan and checklist</a>. The steps you map out will ensure each test targets the same aspects of UX and that you can measure and track results over longer periods of time. </p>\n<p>You can also outsource security testing, as it makes uncovering a potential threat more likely. Those who have worked on implementing initial security protocols aren’t always able to uncover any potential risks, so a fresh pair of eyes can do the trick. </p>\n<h2 id=\"final-thoughts\" style=\"position:relative;\"><a href=\"#final-thoughts\" aria-label=\"final thoughts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Final Thoughts</h2>\n<p>By striking the right balance between UX and security, you can provide a product that consumers trust and enjoy using. If, on the other hand, you compromise one for the other, customer churn is a more likely scenario. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAGCAYAAADDl76dAAAACXBIWXMAAAsSAAALEgHS3X78AAABdElEQVQY002RO0/CUBzFG6PtbZWHCAmRmBB5P8vDII9SSC0omog4oAEGjZMO6OKEuLjoJ2Fx0cSBwUQnXZxcHPwux38LJA7nNvfec8+5v1tOCCiwpbbhye2BxbYgBMtgIRVioDRRsARGXxZUzLlEHmehBaesQ4rrEMPViYf2DR9nDGKkChbVICVqsMt1WJI1sHCFwhUsUIFohJH49TxECvRUjhDW2mAbB5iP6hB8hUkhiRPN5KIZYJdrsEYrcCSpmQqMm6/m9ylUhSulY7N5ivROB3L9GOlGF3Ktbc4zuz341UPw/uIk0ESbBjoSGlYIx8BfzjSwVmyCEYEUUmCPa3Bnd+hwC75yC95S05SxbolU/iEbOCFCpDexEfIioTNCNd6Tp6IlMnNuGeeDe3z//OLx5RWj5zFGT2O8fXxh/P4Ja6w6vSEFCnTIlW2YiDzhzX7ATFKojDlvjpBPcDF4QPdyiG5/iE7/BmfXd+hd3VKpCoG8fzxWw2+c+yTpAAAAAElFTkSuQmCC'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"November 24, 2021","updated_date":null,"description":"By striking the right balance between UX and security, you can provide a product that consumers trust and enjoy using. If, on the other hand, you compromise one for the other, customer churn is a more likely scenario.","title":"How to Blend Security with Frictionless User Experience","tags":["data security","social login","cybersecurity","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.6260162601626016,"src":"/static/06951ab1ef4916d0cab7ff614d758260/14b42/ux-cover.jpg","srcSet":"/static/06951ab1ef4916d0cab7ff614d758260/f836f/ux-cover.jpg 200w,\n/static/06951ab1ef4916d0cab7ff614d758260/2244e/ux-cover.jpg 400w,\n/static/06951ab1ef4916d0cab7ff614d758260/14b42/ux-cover.jpg 800w,\n/static/06951ab1ef4916d0cab7ff614d758260/16310/ux-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Shivangini Yadav","github":null,"avatar":null}}}},{"node":{"excerpt":"Identity is used by customer identity and access management platforms to generate a single, durable picture of customers, spanning various…","fields":{"slug":"/growth/ciam-opportunity-for-cmos/"},"html":"<p>Identity is used by customer identity and access management platforms to generate a single, durable picture of customers, spanning various department silos within a firm. These platforms leverage data to develop profiles that enable CMOs to communicate more effectively and efficiently with their consumers. They also provide the chance to launch new <a href=\"https://www.loginradius.com/blog/identity/loginradius-roi-enterprises-infographic/\">revenue-generating initiatives</a> based on this customer data.</p>\n<p>Historically, organizations depended on conventional identity and access management solutions, frequently cobbled together from various technologies. This strategy resulted in cumbersome \"product suites\" that were unnecessarily complicated and riddled with redundancy and compatibility difficulties. These solutions sometimes required years to develop and completely integrate, putting a crimp in potentially revenue-generating programs aimed at streamlining and speeding up sales. </p>\n<p>Niche CIAM players developed efficient solutions to certain business-related concerns, but without an overarching identity solution, CMOs had no means of meaningfully growing sales or seeing any significant ROI by using these identity solutions.</p>\n<p>CMOs can deliver more efficient, secure, and relevant services and goods if they have a detailed grasp of who their customers are and what they require.</p>\n<p><strong>CMOs are responsible for a variety of tasks, including:</strong></p>\n<ul>\n<li>CMOs' primary tasks</li>\n<li>Putting marketing strategy and campaigns into action to increase client adoption and sales</li>\n<li>Creating a market for products, goods, and services</li>\n<li>Providing great client service</li>\n<li>Customer lifecycle execution - from prospect to customer</li>\n<li>Creating the best digital and in-person experiences for different consumer groups</li>\n</ul>\n<h2 id=\"what-exactly-is-ciam\" style=\"position:relative;\"><a href=\"#what-exactly-is-ciam\" aria-label=\"what exactly is ciam permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What Exactly is CIAM</h2>\n<p>Organizations may use customer identity and access management (CIAM) to securely record and maintain customer identity and profile data, as well as regulate customer access to applications and services.</p>\n<p>Customer registration, self-service account management, <a href=\"https://www.loginradius.com/consent-management/\">consent and preference management</a>, Single Sign-on (SSO), Multi Factor Authentication (MFA), access management, directory services, and data access governance are some common elements of CIAM solutions. The top CIAM systems guarantee a safe, seamless customer experience at extreme size and performance, regardless of whatever channels customers choose to connect with a business (web, mobile, etc.).</p>\n<h2 id=\"the-benefits-of-consumer-iam\" style=\"position:relative;\"><a href=\"#the-benefits-of-consumer-iam\" aria-label=\"the benefits of consumer iam permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Benefits of Consumer IAM</h2>\n<p>A contemporary consumer identity management platform collects and manages customer identification and profile data while also safeguarding network access to software, devices, and other services. This is why major corporate <a href=\"https://www.loginradius.com/blog/identity/consumer-identity-management-cmo-ciso-cio/\">CMOs, CISOs, and CIOs consider CIAM</a> for marketing a business enabler.</p>\n<p>CIAM is the solution that directs your interactions with customers. Security, information, and marketing professionals in the C-suite push for CIAM solutions that are smooth and consistent across different devices and touchpoints.</p>\n<p>Other characteristics they search for include:</p>\n<h3 id=\"1-a-unified-consumer-view\" style=\"position:relative;\"><a href=\"#1-a-unified-consumer-view\" aria-label=\"1 a unified consumer view permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#1. A unified consumer view</h3>\n<p>The <a href=\"https://www.loginradius.com/blog/identity/customer-identity-and-access-management/\">CIAM platform</a> should not create data silos between repositories and departments. It should instead provide a unified, comprehensive view of customer identities and activities on its platform. For example, you should be able to develop a detailed profile of each consumer that includes information such as purchase histories, use, purchasing trends, and more.</p>\n<h3 id=\"2-consumer-experience-through-several-channels\" style=\"position:relative;\"><a href=\"#2-consumer-experience-through-several-channels\" aria-label=\"2 consumer experience through several channels permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#2. Consumer experience through several channels</h3>\n<p>It entails a legitimate registration procedure that can be conducted and finished on numerous devices, as well as the establishment of credentials for login and authentication, which also works across different channels.</p>\n<h3 id=\"3-enhanced-security\" style=\"position:relative;\"><a href=\"#3-enhanced-security\" aria-label=\"3 enhanced security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#3. Enhanced security</h3>\n<p>The advancement of 2FA/MFA (multi-factor authentication) with features like biometrics, geolocation, face recognition, and so on has resulted in higher degrees of protection. These characteristics make it simpler to spot abnormalities and strange actions in a less time-consuming manner.</p>\n<p><a href=\"https://www.loginradius.com/resource/ebook/buyers-guide-to-multi-factor-authentication/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"EB-GD-to-MFA\"\n        title=\"EB-GD-to-MFA\"\n        src=\"/static/5093fa5ddf26d3a3ec38a96c3e0387e6/e5715/EB-GD-to-MFA.png\"\n        srcset=\"/static/5093fa5ddf26d3a3ec38a96c3e0387e6/a6d36/EB-GD-to-MFA.png 650w,\n/static/5093fa5ddf26d3a3ec38a96c3e0387e6/e5715/EB-GD-to-MFA.png 768w,\n/static/5093fa5ddf26d3a3ec38a96c3e0387e6/81501/EB-GD-to-MFA.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h3 id=\"4-privacy-and-regulatory-compliance\" style=\"position:relative;\"><a href=\"#4-privacy-and-regulatory-compliance\" aria-label=\"4 privacy and regulatory compliance permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#4. Privacy and regulatory compliance</h3>\n<p>As rules like the GDPR and CCPA gain traction, data privacy has become an essential component of a consumer identity management system. As a result, when executives seek one, they ensure that the platform gives customers control over their data and allows them to revoke any authorization depending on their preferences.</p>\n<h2 id=\"ciam-for-marketing\" style=\"position:relative;\"><a href=\"#ciam-for-marketing\" aria-label=\"ciam for marketing permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>CIAM for Marketing</h2>\n<p>Rapid technology breakthroughs in the CIAM market, such as the use of artificial intelligence and blockchain technology for access security and user authentication, are expected to provide various profitable chances to CIAM industry players in the coming years. Furthermore, the expanding budget for IT departments in small and medium-sized businesses, as well as the increased use of cloud computing management, are likely to support the performance of the CIAM market. However, the expansion of the global CIAM market is projected to be restricted by the risk associated with identity and access management technologies.</p>\n<p>Finally, a CIAM product should include the following features:</p>\n<ul>\n<li>Onboarding and verification of users</li>\n<li>Management of users and attributes</li>\n<li>Adaptive and strong authentication</li>\n<li>Management of privacy and consent</li>\n<li>Services for self-care by customers</li>\n<li>Compatibility with business apps and tools</li>\n<li>Analytics and the detection of fraud</li>\n</ul>\n<h2 id=\"the-bottom-line\" style=\"position:relative;\"><a href=\"#the-bottom-line\" aria-label=\"the bottom line permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Bottom Line</h2>\n<p>The goal of digital transformation is to <a href=\"https://www.loginradius.com/customer-experience-solutions/\">improve the customer experience</a>. Customers today, who are becoming more intelligent, see digital interactions as the primary means of interacting with products and services. They demand deeper online connections be provided simply, securely, and effortlessly. CIAM is critical in connecting apps and APIs to clients.</p>\n<p>Consumer behavior and aspirations have never been static. A consumer identity management solution may be a valuable strategic asset for CMOs to utilize in their department. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAGCAYAAADDl76dAAAACXBIWXMAAAsSAAALEgHS3X78AAABdElEQVQY002RO0/CUBzFG6PtbZWHCAmRmBB5P8vDII9SSC0omog4oAEGjZMO6OKEuLjoJ2Fx0cSBwUQnXZxcHPwux38LJA7nNvfec8+5v1tOCCiwpbbhye2BxbYgBMtgIRVioDRRsARGXxZUzLlEHmehBaesQ4rrEMPViYf2DR9nDGKkChbVICVqsMt1WJI1sHCFwhUsUIFohJH49TxECvRUjhDW2mAbB5iP6hB8hUkhiRPN5KIZYJdrsEYrcCSpmQqMm6/m9ylUhSulY7N5ivROB3L9GOlGF3Ktbc4zuz341UPw/uIk0ESbBjoSGlYIx8BfzjSwVmyCEYEUUmCPa3Bnd+hwC75yC95S05SxbolU/iEbOCFCpDexEfIioTNCNd6Tp6IlMnNuGeeDe3z//OLx5RWj5zFGT2O8fXxh/P4Ja6w6vSEFCnTIlW2YiDzhzX7ATFKojDlvjpBPcDF4QPdyiG5/iE7/BmfXd+hd3VKpCoG8fzxWw2+c+yTpAAAAAElFTkSuQmCC'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"November 22, 2021","updated_date":null,"description":"CMOs can deliver more efficient, secure, and relevant services and goods if they have a detailed grasp of who their customers are and what they require. Learn how a CIAM solution may be a valuable strategic asset for CMOs to utilize in their department.","title":"Why CMOs should care about CIAM","tags":["data security","ciam solution","cx","mfa"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.9607843137254901,"src":"/static/2de510b16f811f6d0b772c0c37f4793e/14b42/cmo-ciam.jpg","srcSet":"/static/2de510b16f811f6d0b772c0c37f4793e/f836f/cmo-ciam.jpg 200w,\n/static/2de510b16f811f6d0b772c0c37f4793e/2244e/cmo-ciam.jpg 400w,\n/static/2de510b16f811f6d0b772c0c37f4793e/14b42/cmo-ciam.jpg 800w,\n/static/2de510b16f811f6d0b772c0c37f4793e/16310/cmo-ciam.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"Do you know that, on average, 70% of eCommerce shoppers abandon their carts before checking out? Customers leaving their carts is one of the…","fields":{"slug":"/growth/ciam-prevents-abandoned-carts/"},"html":"<p>Do you know that, on average, <a href=\"https://sleeknote.com/blog/cart-abandonment-statistics\">70% of eCommerce shopper</a>s abandon their carts before checking out? Customers leaving their carts is one of the most common issues in all eCommerce sites. </p>\n<p>There can be various reasons behind this abandonment: for example, the high shipping charge or the customer is simply not ready to buy! However, in most cases it is data theft or payment frauds that prevent customers from trusting the merchant again. </p>\n<p>So, how do you prevent consumers from abandoning their carts? The simple answer to this is <a href=\"https://www.loginradius.com/industry-retail-and-ecommerce/\">CIAM for eCommerce</a>. Customer Identity and Access Management (CIAM) is an emerging SaaS solution that emphasizes security to improve the digital customer experience. </p>\n<p>So, let’s take a deeper look into how CIAM can stop the issue of abandoned carts.</p>\n<h2 id=\"what-is-ciam\" style=\"position:relative;\"><a href=\"#what-is-ciam\" aria-label=\"what is ciam permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is CIAM</h2>\n<p>CIAM is a cloud-based SaaS solution that uses robust security protocols for a smooth and protected customer experience. This emerging solution benefits not only the customers but also the organization. CIAM for eCommerce allows merchants to securely store and manage all customer identity and profile data. This helps ease the customer access to their applications and services without adding to the organizational risk factor.</p>\n<p>In a broad sense, CIAM can be defined as an omnichannel pathway for both customers and the company. By deploying multiple security protocols like authentication, data governance, deployment and customer profiling,  CIAM enables a liberal and seamless customer user experience.</p>\n<h2 id=\"3-ways-ciam-helps-prevent-abandoned-carts\" style=\"position:relative;\"><a href=\"#3-ways-ciam-helps-prevent-abandoned-carts\" aria-label=\"3 ways ciam helps prevent abandoned carts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3 Ways CIAM helps Prevent Abandoned Carts</h2>\n<h3 id=\"1-safe-customer-credential-storage\" style=\"position:relative;\"><a href=\"#1-safe-customer-credential-storage\" aria-label=\"1 safe customer credential storage permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#1. Safe customer credential storage</h3>\n<p>Customer identity and other credentials are sensitive information that hackers can easily misuse. Most eCommerce sites struggle to provide proper storage to prevent hackers from reaching and exploiting such data.</p>\n<p>Thankfully, CIAM helps you collect data as well as secure it. What makes it even better is that you can collect customers’ data that is beyond just registration! That’s right, through CIAM, you can even collect helpful information such as customers’ shopping patterns, buying choices, etc. And of course, you can use this information to boost your targeted marketing strategies and other ventures. </p>\n<p><a href=\"https://www.loginradius.com/resource/how-to-squeeze-every-drop-of-progressive-profiling/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"EB-progressive-profiling\"\n        title=\"EB-progressive-profiling\"\n        src=\"/static/36e781d8b7ee8af244f0c5bffb9401dc/e5715/EB-progressive-profiling.png\"\n        srcset=\"/static/36e781d8b7ee8af244f0c5bffb9401dc/a6d36/EB-progressive-profiling.png 650w,\n/static/36e781d8b7ee8af244f0c5bffb9401dc/e5715/EB-progressive-profiling.png 768w,\n/static/36e781d8b7ee8af244f0c5bffb9401dc/81501/EB-progressive-profiling.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<p>Talking about security, CIAM solutions tokenize customer identities to detach them from sensitive data while it's in storage. Furthermore, these solutions also use robust <a href=\"https://www.loginradius.com/blog/engineering/encryption-and-hashing/\">data encryption and hashing</a> to ensure the privacy of sensitive information and credentials.</p>\n<p>Overall, CIAM benefits the organization by allowing them to maintain visibility over the data they collect. In this way, the data collected can be monitored, stored, and accessed much more securely. Not to forget, the security of all of this information also plays a significant role in fulfilling legal compliance like GDPR.   </p>\n<h3 id=\"2-better-authentication\" style=\"position:relative;\"><a href=\"#2-better-authentication\" aria-label=\"2 better authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#2. Better authentication</h3>\n<p>As mentioned above, the risk of data breaches and payment gateway scams prevents customers from checking out their carts. Strong authentication protocols are the best way to secure customers against these issues. </p>\n<p>CIAM for eCommerce uses various authentication protocols that help achieve this goal. Specifically, <a href=\"https://www.loginradius.com/multi-factor-authentication/\">multi factor authentication (MFA)</a> enables passwords to be just a part of the authentication process. Here, the consumers need to provide a few more factors to prove their identity, for example - a PIN or a fingerprint. </p>\n<p>In addition, the customer’s device can also be a part of the authentication process. For example, when you must've tried to log in to your Google account from a new device, you might have received a similar email notification asking if that’s you or not. </p>\n<p>Another authentication process included using social media logins as the means to connect with the merchant. Not only is it an added security feature, but it also helps maintain strong identity management.</p>\n<p>These simple yet powerful factors only take a moment and do not disrupt the customer experience. Thus <a href=\"https://www.loginradius.com/blog/fuel/customer-identity-drives-digital-ecommerce-success/\">CIAM’s robust authentication</a> process gives customers a better sense of security while online shopping, preventing abandoned carts. </p>\n<h3 id=\"3-multi-channel-support\" style=\"position:relative;\"><a href=\"#3-multi-channel-support\" aria-label=\"3 multi channel support permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#3. Multi-Channel Support</h3>\n<p>CIAM for eCommerce can be easily integrated into both modern and old applications. That’s why we can see CIAM being used by many new and legacy enterprises striving to make the process more straightforward. </p>\n<p>It helps enable the organizations to have greater control of their information across every platform and application, from websites to apps and more. This ensures the streamlined user experience regardless of the device and location of the customers.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>Consumers expect simplicity and speed with new-age authentication like the use of biometrics that replace passwords for secure and seamless login. Likewise, CIAM helps streamline the data storage and authentication to secure your customer experience and provide you with a competitive edge. The combination of these factors makes CIAM a powerful platform for any eCommerce enterprise. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"November 16, 2021","updated_date":null,"description":"Shoppers leave their carts behind all the time. When this happens, it usually means that they're abandoning their purchase but also that they're possibly losing interest in your brand altogether. This blog takes a deeper look into how CIAM can stop the issue of abandoned carts.","title":"How CIAM can help in Preventing Abandoned Carts","tags":["progressive profiling","ciam solution","mfa","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7241379310344827,"src":"/static/3a561095dcb8124ae6471748c09b08c0/14b42/cart-abandon.jpg","srcSet":"/static/3a561095dcb8124ae6471748c09b08c0/f836f/cart-abandon.jpg 200w,\n/static/3a561095dcb8124ae6471748c09b08c0/2244e/cart-abandon.jpg 400w,\n/static/3a561095dcb8124ae6471748c09b08c0/14b42/cart-abandon.jpg 800w,\n/static/3a561095dcb8124ae6471748c09b08c0/16310/cart-abandon.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rashmi Mathur","github":null,"avatar":null}}}},{"node":{"excerpt":"The goal of any digital business is to boost its conversion rates and increase sales. However, with the plethora of authentication tools…","fields":{"slug":"/growth/advantage-social-login-as-marketer/"},"html":"<p>The goal of any digital business is to boost its conversion rates and increase sales. However, with the plethora of authentication tools available, it is not easy to select one.  <a href=\"https://www.loginradius.com/social-login/\">Social login</a> is one of the most common and preferred ways to achieve the target. It simplifies the login process for the user which directly results in boosted conversion rate. </p>\n<h2 id=\"what-is-social-login\" style=\"position:relative;\"><a href=\"#what-is-social-login\" aria-label=\"what is social login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Social Login?</h2>\n<p>Social login is an authentication process that uses social networks to authenticate a user on the website. It is designed for making user registration easier, faster, and more efficient.  Social login can provide enterprises with new ways to deepen relationships with their customers, improve conversion rates, reduce abandonments, etc.</p>\n<p>Social login is good for your business because it saves the trouble of registering every single time your customer wants to utilize your digital property. </p>\n<h2 id=\"5-ways-how-social-login-boosts-conversion-rates\" style=\"position:relative;\"><a href=\"#5-ways-how-social-login-boosts-conversion-rates\" aria-label=\"5 ways how social login boosts conversion rates permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5 Ways How Social Login Boosts Conversion Rates</h2>\n<p>Users look at social login as a simple and quick way to log in to a website. However, marketers must notice how successful organizations have been implementing it to maximize their sales conversion rates at every step of the <a href=\"https://www.loginradius.com/blog/fuel/consumer-journey-from-sign-up-to-purchase/\">customer journey</a>. </p>\n<p>The companies pull the user information to create a wholesome experience for the user. Thus, the notifications are more personalized and attractive to the users. Below are a few reasons as to what attracts the customers to social login:</p>\n<ol>\n<li><strong>It quickens the process of signing up for the website:</strong> Implementation of social login makes the registration and login process fast. It can lower the time from around two minutes to around two seconds. As brand managers, you will notice the impact on your sign-up conversion rate for the website.</li>\n<li><strong>It enables the usage of social media functionalities.</strong> Social login enables users to like, share, comment, subscribe, play online games, and much more without having to create an account or waste time by typing their login credentials over and over again.</li>\n<li><strong>It doesn't force the users to create a new password:</strong> The process utilizes the information of social media accounts of the users. Thus, they have one less password to remember. It is something they might appreciate and hence visit the website more frequently.</li>\n</ol>\n<p><a href=\"https://www.loginradius.com/resource/social-login-reconsidered/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"WP-social-login-rec\"\n        title=\"WP-social-login-rec\"\n        src=\"/static/f7be1d9898f76d7c7aec73a1e5df1b7f/e5715/WP-social-login-rec.png\"\n        srcset=\"/static/f7be1d9898f76d7c7aec73a1e5df1b7f/a6d36/WP-social-login-rec.png 650w,\n/static/f7be1d9898f76d7c7aec73a1e5df1b7f/e5715/WP-social-login-rec.png 768w,\n/static/f7be1d9898f76d7c7aec73a1e5df1b7f/81501/WP-social-login-rec.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<ol start=\"4\">\n<li>\n<p><strong>It results in fewer unsuccessful logins:</strong> The users only need to click on the social media account they want to log in with. Thus, they will not have the scope of making mistakes while entering their login credentials. </p>\n<p>The feature might prove to be the most helpful for smartphone users. The reason is that sometimes it might be uncomfortable to type in info while you are traveling or are outside. Thus, you minimize the chance of losing customers<a href=\"https://www.loginradius.com/blog/identity/best-practices-choosing-good-security-questions/\"> who have forgotten their password</a> or choose not to log in as it would be inconvenient to type at the moment.</p>\n</li>\n<li><strong>You can expand your database and personalize your services</strong>: With the help of <strong>social login</strong>, you can get access to valuable data about the customer's preferences. Thus, you can personalize the content you share with them.</li>\n</ol>\n<p>The easier and more convenient it is for a user to log in to a website, the higher your conversion chances. Thus, as a marketer, you should be aware of how to utilize social login to improve the conversion rates for your company. Once you get the email IDs of the users, you can use them to send prospective customers push and email notifications as well.</p>\n<h2 id=\"how-to-drive-3x-engagement-with-push-and-email-notifications\" style=\"position:relative;\"><a href=\"#how-to-drive-3x-engagement-with-push-and-email-notifications\" aria-label=\"how to drive 3x engagement with push and email notifications permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How to Drive 3X Engagement With Push and Email Notifications</h2>\n<p>The users who have enabled push notifications usually have approx three times the engagement rate than those who disabled the push notification. Thus, the push on mobile or email notifications plays a good role in engagement and re-engagement. </p>\n<p>What is the role of push notifications in our lives? There are many benefits that make it so popular. It keeps you in the know of what’s happening on your social media, or the latest offers on your eCommerce application. </p>\n<p>For example, you get a notification when someone likes or comments on your Facebook post or Instagram feed or when you get mentioned on Twitter. </p>\n<p>A significant impact of these notifications can be created when they engage inactive users too. </p>\n<h2 id=\"how-can-marketers-make-use-of-personalized-emails-to-boost-sales\" style=\"position:relative;\"><a href=\"#how-can-marketers-make-use-of-personalized-emails-to-boost-sales\" aria-label=\"how can marketers make use of personalized emails to boost sales permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How can Marketers Make Use of Personalized Emails to Boost Sales?</h2>\n<p>Marketers can use personalized emails to <a href=\"https://www.loginradius.com/blog/fuel/customer-relationship-business/\">build relationships with customers</a>. You can provide an engaging environment to the users by presenting notifications based on the knowledge of the relevant connections of the user. These notifications will let the users go back to the app again and reactivate. </p>\n<p>Thus, if used properly, <strong>social logins</strong> can boost conversion rates like no other authentication tool. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"November 12, 2021","updated_date":null,"description":"Using social login to drive sign-ups usually makes sense because it increases user privacy. If users like the site, they're more likely to return, and you're more likely to convert them into paying customers. This blog explains how social login can boost conversion rates.","title":"Can Social Login Boost Conversion Rates? 5 Things Marketers Should Know","tags":["social login","cx","data privacy"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.941747572815534,"src":"/static/3884b20ce59ecdd0e8d9b0ebde60e117/14b42/social-login-marketer.jpg","srcSet":"/static/3884b20ce59ecdd0e8d9b0ebde60e117/f836f/social-login-marketer.jpg 200w,\n/static/3884b20ce59ecdd0e8d9b0ebde60e117/2244e/social-login-marketer.jpg 400w,\n/static/3884b20ce59ecdd0e8d9b0ebde60e117/14b42/social-login-marketer.jpg 800w,\n/static/3884b20ce59ecdd0e8d9b0ebde60e117/16310/social-login-marketer.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}},{"node":{"excerpt":"User experience is the key to business success in today’s digital era, where consumers are always on a hunt for rich experiences every time…","fields":{"slug":"/growth/customize-marketing-programs-on-consumer-journey/"},"html":"<p>User experience is the key to business success in today’s digital era, where consumers are always on a hunt for rich experiences every time they interact with a brand. </p>\n<p>However, creating a good user experience isn’t the need of the hour; instead, creating a personalized consumer journey is what businesses need the most. </p>\n<p>A <a href=\"https://www.accenture.com/t20180503T034117Z__w__/nl-en/_acnmedia/PDF-77/Accenture-Pulse-Survey.pdf\">survey by Accenture Interactive</a> found that 48% of consumers have switched from one service provider to another just because the former lacked personalization—and the trend is swiftly increasing.</p>\n<p>This means that businesses that aren’t leveraging personalization for their consumers would surely stand behind their competitors. </p>\n<p>However, businesses need data as their primary fuel for creating customized consumer journeys. This data can only be extracted through a cutting-edge consumer identity and access management (CIAM) solution. </p>\n<p>Yes, a new-age CIAM solution like LoginRadius helps businesses get valuable insights regarding consumer behavior that helps channel your resources to the right audience with relevant, targeted marketing communication campaigns. </p>\n<p>Let’s understand how a <a href=\"https://www.loginradius.com/blog/fuel/consumer-journey-from-sign-up-to-purchase/\">personalized consumer journey</a> can help businesses stay ahead of the curve and how a CIAM solution like LoginRadius offers valuable insights for creating personalized user experiences. </p>\n<h2 id=\"why-personalized-consumer-journey-matters\" style=\"position:relative;\"><a href=\"#why-personalized-consumer-journey-matters\" aria-label=\"why personalized consumer journey matters permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why Personalized Consumer Journey Matters?</h2>\n<p>Every consumer that lands on a website or downloads a mobile app has to go through a sign-up process, which decides whether a company is getting a loyal consumer or just another random user. </p>\n<p>Hence, it’s crucial for businesses to leverage user data's true potential to deliver the experience that users demand. </p>\n<p>Whether it’s personalized suggestions based on previous search history or recommendations of products based on their interests, brands can build credibility and further enhance user engagement for more conversions. </p>\n<p>But why is it so important to provide instant recommendations or personalized experiences to users when they interact for the first time with a brand? </p>\n<p>Well, consumers are already interacting with established brands, including Apple, Amazon, Microsoft, and Google; they know what personalized rich consumer experiences mean. Hence they expect something near to it. </p>\n<p>As a vendor, if you have the data regarding the buyer’s behavior, you can pitch exactly the same product or service for which they have landed. </p>\n<p><a href=\"https://www.loginradius.com/resource/making-customers-feel-seen-in-an-omnichannel-world/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"EB-omnichannel\"\n        title=\"EB-omnichannel\"\n        src=\"/static/9c10ee07ea3f0659f165bfe4811166fe/e5715/EB-omnichannel.png\"\n        srcset=\"/static/9c10ee07ea3f0659f165bfe4811166fe/a6d36/EB-omnichannel.png 650w,\n/static/9c10ee07ea3f0659f165bfe4811166fe/e5715/EB-omnichannel.png 768w,\n/static/9c10ee07ea3f0659f165bfe4811166fe/81501/EB-omnichannel.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h2 id=\"how-loginradius-helps-build-personalized-consumer-journeys\" style=\"position:relative;\"><a href=\"#how-loginradius-helps-build-personalized-consumer-journeys\" aria-label=\"how loginradius helps build personalized consumer journeys permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How LoginRadius Helps Build Personalized Consumer Journeys?</h2>\n<p>Businesses need to pay close attention to consumer experience, the total of digital and in-person interactions that a user has with a brand.</p>\n<p>At baseline, a good consumer experience needs to work to deliver products and services with minimal fuss.</p>\n<p>And if a business wants to pull out and stay ahead of the curve, that experience needs to be remarkable, personal, and delightful. </p>\n<p>With a smart CIAM like <a href=\"https://www.loginradius.com/\">LoginRadius</a>, businesses can collect user data over time that can be used to create marketing strategies as enterprises understand whom they should target. Moreover, you can successfully target your customer base with data collected and organized in the Admin Console. The LoginRadius Identity Platform makes complex customer analytics easy to understand via detailed graphs and customer insights.</p>\n<p>Also, enterprises can export data visualization elements, including graphs and pie charts, to Microsoft Excel by just clicking a button. Customer analytics has never been much easier with LoginRadius Admin Console as it also supports effortless integration with renowned insights and analytics applications for enhanced data visualization. </p>\n<h2 id=\"understand-customer-behaviour-over-time\" style=\"position:relative;\"><a href=\"#understand-customer-behaviour-over-time\" aria-label=\"understand customer behaviour over time permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Understand Customer Behaviour Over Time</h2>\n<p>Leverage the power of data with over 30 charts within customizable date ranges with LoginRadius.</p>\n<p>The smart CIAM lets you expand your understanding of customer activity over different periods of your sales or season cycles.</p>\n<p>What’s more remarkable is that you can export data visualization elements to third-party applications for in-depth data analysis that further helps in creating winning strategies. </p>\n<p>Customer analytics has never been more accessible with the LoginRadius Admin Console. </p>\n<p><a href=\"https://www.loginradius.com/resource/digital-identity-trends-2020/\">Download Digital Identity Trend Report</a> for detailed information regarding opportunities and risks within the identity environment through our comprehensive customer behavior analysis.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>Consumer data can help businesses craft personalized consumer journeys that not only ensure improved conversion rates but eventually help them get more returning customers. </p>\n<p>With a <a href=\"https://www.loginradius.com/blog/identity/customer-identity-and-access-management/#:~:text=Customer%20identity%20and%20access%20management%20(CIAM)%20is%20a%20digital%20identity,while%20securely%20managing%20customer%20identities.\">consumer identity and access management (CIAM)</a> solution in place, enterprises can yield better results by creating rich, personalized user experiences that help engage potential clients and increase the chances of conversions. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"November 10, 2021","updated_date":null,"description":"Personalized consumer experience is becoming the need of the hour. Let’s understand how a personalized consumer journey can help businesses stay ahead of the curve and how a CIAM solution like LoginRadius offers valuable insights for creating personalized user experiences.","title":"Why You Should Customize Your Marketing Programs Based on Consumer Journey","tags":["ciam solution","cx","mfa"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.6528925619834711,"src":"/static/93f7874f8d2d0e6c55182456b315fd95/14b42/customer-marketing.jpg","srcSet":"/static/93f7874f8d2d0e6c55182456b315fd95/f836f/customer-marketing.jpg 200w,\n/static/93f7874f8d2d0e6c55182456b315fd95/2244e/customer-marketing.jpg 400w,\n/static/93f7874f8d2d0e6c55182456b315fd95/14b42/customer-marketing.jpg 800w,\n/static/93f7874f8d2d0e6c55182456b315fd95/16310/customer-marketing.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Vishal Sharma","github":null,"avatar":null}}}}]},"markdownRemark":{"excerpt":"Introduction In today's digital world, the demand for robust identity proofing solutions is greater than ever. As businesses strive to…","fields":{"slug":"/growth/identity-proofing-orchestration-security/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>In today's digital world, the demand for robust identity proofing solutions is greater than ever. As businesses strive to protect their systems from increasing cyber threats while maintaining a seamless customer experience, orchestration has emerged as a powerful tool.</p>\n<p>By integrating comprehensive identity proofing solutions through orchestration, companies can enhance security, improve compliance, and deliver a <a href=\"https://www.loginradius.com/customer-experience-solutions/\">smoother user experience</a>. Let’s understand the aspects of comprehensive identity-proofing solutions. </p>\n<h2 id=\"the-growing-need-for-identity-proofing\" style=\"position:relative;\"><a href=\"#the-growing-need-for-identity-proofing\" aria-label=\"the growing need for identity proofing permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Growing Need for Identity Proofing</h2>\n<p>With the rise of digital interactions, businesses face significant challenges in verifying the identities of users, customers, and employees. Cybercrime is rising, and organizations must protect sensitive information and prevent unauthorized access. This has made <a href=\"https://www.loginradius.com/blog/identity/identity-proofing/\">identity proofing</a> an essential component of modern business operations.</p>\n<p>Traditional identity verification methods, such as passwords and security questions, are no longer sufficient to combat sophisticated attacks. Businesses must adopt more advanced techniques that leverage biometric data, machine learning, and real-time analysis to ensure accurate and reliable identity verification.</p>\n<h2 id=\"what-is-orchestration-in-identity-proofing\" style=\"position:relative;\"><a href=\"#what-is-orchestration-in-identity-proofing\" aria-label=\"what is orchestration in identity proofing permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Orchestration in Identity Proofing?</h2>\n<p>Orchestration in identity proofing involves integrating various verification tools and processes into a single, cohesive platform. This approach allows businesses to automate and streamline identity verification tasks, making them more efficient and effective.</p>\n<p>By utilizing orchestration, companies can:</p>\n<ul>\n<li><strong>Automate Verification Processes:</strong> Streamline the identity-proofing process by automating routine checks and procedures, reducing manual intervention and human error.</li>\n<li><strong>Enhance Security Measures:</strong> Integrate multiple layers of security, such as biometrics, document verification, and device intelligence, to strengthen identity proofing efforts.</li>\n<li><strong>Ensure Compliance:</strong> Easily adapt to regulatory requirements across different regions by incorporating compliance checks into the orchestration workflow.</li>\n<li><strong>Improve User Experience:</strong> Deliver a seamless and frictionless experience for users by reducing the number of steps required for <a href=\"https://www.loginradius.com/blog/identity/digital-identity-verification/\">identity verification</a>.</li>\n</ul>\n<h2 id=\"benefits-of-comprehensive-identity-proofing-solutions\" style=\"position:relative;\"><a href=\"#benefits-of-comprehensive-identity-proofing-solutions\" aria-label=\"benefits of comprehensive identity proofing solutions permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Benefits of Comprehensive Identity Proofing Solutions</strong></h2>\n<h3 id=\"1-enhanced-security\" style=\"position:relative;\"><a href=\"#1-enhanced-security\" aria-label=\"1 enhanced security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Enhanced Security</h3>\n<p>Comprehensive identity proofing solutions offer advanced security features that help businesses protect their digital assets and user data. By leveraging multiple verification methods, organizations can create a robust defense against identity theft and fraud. Orchestration allows these security measures to be applied consistently and automatically, reducing the risk of human error.</p>\n<h3 id=\"2-regulatory-compliance\" style=\"position:relative;\"><a href=\"#2-regulatory-compliance\" aria-label=\"2 regulatory compliance permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Regulatory Compliance</h3>\n<p>Businesses must navigate a complex landscape of data protection and privacy regulations, such as GDPR, CCPA, and PSD2. </p>\n<p>Comprehensive identity proofing solutions help companies stay compliant by integrating regulatory checks into their workflows. Orchestration ensures that these checks are performed consistently and accurately, minimizing the risk of non-compliance and associated penalties.</p>\n<h3 id=\"3-improved-customer-experience\" style=\"position:relative;\"><a href=\"#3-improved-customer-experience\" aria-label=\"3 improved customer experience permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. Improved Customer Experience</h3>\n<p>A streamlined and efficient identity verification process is crucial for providing a positive customer experience. </p>\n<p>With orchestration, businesses can reduce the time and effort required for users to prove their identities, leading to higher satisfaction and loyalty. Automated processes also minimize the risk of false positives, ensuring unnecessary security hurdles do not inconvenience legitimate users.</p>\n<p><a href=\"https://www.loginradius.com/resource/datasheet/identity-orchestration-workflow/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"DS-id-orchestration\"\n        title=\"DS-id-orchestration\"\n        src=\"/static/684e33528c22fabe4e035d1e4cc17b39/e5715/DS-id-orchestration.png\"\n        srcset=\"/static/684e33528c22fabe4e035d1e4cc17b39/a6d36/DS-id-orchestration.png 650w,\n/static/684e33528c22fabe4e035d1e4cc17b39/e5715/DS-id-orchestration.png 768w,\n/static/684e33528c22fabe4e035d1e4cc17b39/81501/DS-id-orchestration.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h3 id=\"4-cost-efficiency\" style=\"position:relative;\"><a href=\"#4-cost-efficiency\" aria-label=\"4 cost efficiency permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. Cost Efficiency</h3>\n<p>Orchestration reduces the need for manual intervention and streamlines identity verification processes, resulting in cost savings for businesses. By automating routine tasks, organizations can allocate resources more effectively and focus on strategic initiatives that drive growth.</p>\n<h3 id=\"5-scalability-and-flexibility\" style=\"position:relative;\"><a href=\"#5-scalability-and-flexibility\" aria-label=\"5 scalability and flexibility permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5. Scalability and Flexibility</h3>\n<p>As businesses grow and expand into new markets, their identity proofing needs may change. Orchestration provides the flexibility to adapt to these changes by easily integrating new verification tools and processes.</p>\n<p>This scalability ensures that companies can continue to provide secure and efficient identity verification as their operations evolve.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>In a world where digital interactions are becoming the norm, businesses must prioritize identity proofing to protect their assets and build trust with their users. </p>\n<p>By embracing comprehensive identity proofing solutions through orchestration, companies can enhance security, ensure compliance, and deliver a superior customer experience. As cyber threats continue to evolve, the adoption of orchestration will be crucial for businesses looking to stay ahead of the curve.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-free-demo-loginradius\"\n        title=\"book-a-free-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"August 12, 2024","updated_date":null,"description":"In the rapidly evolving digital landscape, businesses are turning to comprehensive identity-proofing solutions to bolster security, ensure compliance, and enhance customer experiences. By leveraging orchestration, companies can streamline identity verification processes, reduce fraud, and build trust with their users.","title":"Mastering Orchestration: The Business Case for End-to-End Identity Proofing Solutions","tags":["identity orchestration","identity proofing","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7699115044247788,"src":"/static/d0989f98bd821ddeb9cf5df4770d959a/33aa5/id-proofing.jpg","srcSet":"/static/d0989f98bd821ddeb9cf5df4770d959a/f836f/id-proofing.jpg 200w,\n/static/d0989f98bd821ddeb9cf5df4770d959a/2244e/id-proofing.jpg 400w,\n/static/d0989f98bd821ddeb9cf5df4770d959a/33aa5/id-proofing.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Cooper Matheson","github":null,"avatar":null}}}},"pageContext":{"limit":6,"skip":114,"currentPage":20,"type":"//growth//","numPages":39,"pinned":"e7cd3e29-b556-50d2-be54-478fdad33955"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}