{"componentChunkName":"component---src-templates-blog-list-template-js","path":"/growth/21","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"excerpt":"The e-commerce industry is seeing a trend: it's getting harder and harder to convert first-time visitors into paying customers. Such a…","fields":{"slug":"/growth/authentication-tools-boost-sales/"},"html":"<p>The e-commerce industry is seeing a trend: it's getting harder and harder to convert first-time visitors into paying customers. Such a problem is not new and it’s high time you should have an effective solution to induce online sales. </p>\n<p>When talking about conversion optimization, the key priority is to discover any factors influencing the difficulty for users to complete the conversion process. </p>\n<p>Authentication can help you convert sales if done right. Authentication tools provide the overall protection and security of users' assets and personal information. The investment in such tools can help improve business security and greatly reduce fraud. It also improves the efficiency and effectiveness of the business and reduces labor costs.</p>\n<p>To move ahead of cut-throat competition, below are a few <strong>authentication tools</strong> that will help you in offering a more secure login experience for your customers. </p>\n<h2 id=\"4-authentication-tools-that-every-retailer-should-know-about\" style=\"position:relative;\"><a href=\"#4-authentication-tools-that-every-retailer-should-know-about\" aria-label=\"4 authentication tools that every retailer should know about permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4 Authentication Tools that Every Retailer Should Know About</h2>\n<h3 id=\"1-multi-factor-authentication\" style=\"position:relative;\"><a href=\"#1-multi-factor-authentication\" aria-label=\"1 multi factor authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#1. Multi-factor authentication</h3>\n<p><a href=\"https://www.loginradius.com/multi-factor-authentication/\">Multi-factor authentication</a> or <strong>MFA</strong> is one of the most preferred authentication methods to increase the security of your web applications. Most customers are aware of that. </p>\n<p>However, experts believe that the MFA tool enables businesses to win more customers. Imagine yourself as one of the decision-makers in a Fortune 500 firm. As your organization has a huge brand name and reputation, you would have a lot to lose in case of a security breach. </p>\n<p>If your organization invests in security measures such as MFA, the customers would feel that that organization has the data-security as a priority. Till a decade back, MFA wasn't as popular as it is now where most leading organizations are implementing MFA as their authentication tool for security purposes. </p>\n<p>Without proving that you provide top-notch security, it might be difficult for you to win the trust of your customers. Once you have implemented MFA, you can start pitching it to your customers. The higher the coverage of MFA within the organization, the more trustworthy your brand becomes.</p>\n<h3 id=\"2-biometrics-authentication\" style=\"position:relative;\"><a href=\"#2-biometrics-authentication\" aria-label=\"2 biometrics authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#2. Biometrics Authentication</h3>\n<p>Biometrics use human behavior or characteristics to confirm the user's identity. Performing biometric verification of customers through various channels (in-person or at the store; and remote, such as on a call or using an app) minimize the possibility of <a href=\"https://www.loginradius.com/blog/identity/identity-theft-frauds/\">identity theft</a>. </p>\n<p>Additionally, it reduces the need to create digital contracts and also the waiting time of customers. Moreso, biometrics minimizes the possibility of fraud and also the risk of impersonation for in-person channels. Other advantages include: </p>\n<ul>\n<li>A major minimization of time required to complete a process.</li>\n<li>End-to-end digitization of the consumer interaction process.</li>\n<li>More satisfactory and smooth customer experience.</li>\n<li>Storing highly confidential data and documents securely.</li>\n<li>Stricter and stronger control over access to data and various processes.</li>\n<li>Reduction of manual errors by human beings. </li>\n<li>Improvement in the customer experience at various stages of the sales lifecycle.</li>\n</ul>\n<p>As a result of the above advantages, customers are more likely to engage with your brand and be loyal to you. Additionally, with more customers, you are more likely to get more data. Proper analysis of it can lead to a further high conversion rate. </p>\n<p><a href=\"https://www.loginradius.com/resource/mobile-biometric-authentication-datasheet\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"DS-Mob-Bio-Auth\"\n        title=\"DS-Mob-Bio-Auth\"\n        src=\"/static/14db6f55eea842818c721e59969c9e8c/e5715/DS-Mob-Bio-Auth.png\"\n        srcset=\"/static/14db6f55eea842818c721e59969c9e8c/a6d36/DS-Mob-Bio-Auth.png 650w,\n/static/14db6f55eea842818c721e59969c9e8c/e5715/DS-Mob-Bio-Auth.png 768w,\n/static/14db6f55eea842818c721e59969c9e8c/81501/DS-Mob-Bio-Auth.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h3 id=\"3-social-logins\" style=\"position:relative;\"><a href=\"#3-social-logins\" aria-label=\"3 social logins permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#3. Social Logins</h3>\n<p>Gradually, <a href=\"https://www.loginradius.com/blog/identity/what-is-social-login/\">social logins</a> are becoming one of the most preferred authentication tools for businesses. It is one of the most popular ways to drive the growth of your business and increase sales. Social logins increase the interaction with the customers. </p>\n<p>The option to collect user data using social logins can help businesses eliminate promotions that are not relevant to them. Personalization of content can go a long way in converting sales. Additionally, several users trust the security offered by social login. Thus, the combination of security and personalization can boost the conversion rates considerably.</p>\n<h3 id=\"4-passwordless-authentication\" style=\"position:relative;\"><a href=\"#4-passwordless-authentication\" aria-label=\"4 passwordless authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#4. Passwordless Authentication</h3>\n<p>Recently, passwords have not been as effective as they were before. They have been considered inefficient in protecting a customer's confidential data. Additionally, they prove to be unintended inhibitors in terms of the user experience. Thus, it is not surprising that several organizations are exploring <a href=\"https://www.loginradius.com/blog/identity/passwordless-authentication-the-future-of-identity-and-security/\">passwordless authentication</a> tools as a more secure, user-friendly medium.</p>\n<p>If your business is in direct contact with the customers, you want their experience to be as smooth and hassle-free as possible. As a leader, you will not want to compromise on the security bit either. </p>\n<p>Moving away from traditional <strong>authentication tools</strong> such as standard authentication would mean adopting other tools that the users can easily use. Passwordless technologies can simplify the authentication process and protect your customers from unwarranted phishing attacks. For instance, <a href=\"https://www.loginradius.com/blog/identity/passwordless-magic-links/\">email magic links</a> can be used for applications where users don't have to log in regularly. It enables the users to enter the application with a single click. </p>\n<p>There is no doubt that using an authentication tool can improve your website's conversion rate. This is because you will protect your customers better while keeping out hackers, fraudsters and other malicious individuals. However, you should take the time to look for the best authentication solutions in the market today. <a href=\"https://www.loginradius.com/contact-sales\">Contact us</a> for more information on how we can help! </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"November 08, 2021","updated_date":null,"description":"Authentication is a serious process that can help you convert sales. In many cases, it determines whether a customer will take the time to complete a purchase. Therefore, it is important for your store to have multiple layers of security throughout the checkout process.","title":"Can Authentication Convert Sales? 4 Authentication Tools for Every Retailer","tags":["biometric authentication","social login","passwordless authentication"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":2.1052631578947367,"src":"/static/cd4fb7075642ac410da6eae7d9489273/14b42/auth-tools.jpg","srcSet":"/static/cd4fb7075642ac410da6eae7d9489273/f836f/auth-tools.jpg 200w,\n/static/cd4fb7075642ac410da6eae7d9489273/2244e/auth-tools.jpg 400w,\n/static/cd4fb7075642ac410da6eae7d9489273/14b42/auth-tools.jpg 800w,\n/static/cd4fb7075642ac410da6eae7d9489273/16310/auth-tools.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}},{"node":{"excerpt":"Enterprise software is the buzzword surrounding an abundance of modern companies. Whenever it pops up into the average human mind the term…","fields":{"slug":"/growth/4-features-enterprise-software/"},"html":"<p><a href=\"https://en.wikipedia.org/wiki/Enterprise_software\">Enterprise software</a> is the buzzword surrounding an abundance of modern companies. Whenever it pops up into the average human mind the term gets immediately discarded as something unwanted and outdated, but little do people know about its true essence. The functionality of Enterprise Software is much different from the usual one, as it is mainly meant to fulfill the needs of one big corporate entity. Nevertheless, it also has to fill the user niche, as satisfying people’s needs leads to an organization’s income increase. </p>\n<h2 id=\"finding-cutting-edge-enterprise-software\" style=\"position:relative;\"><a href=\"#finding-cutting-edge-enterprise-software\" aria-label=\"finding cutting edge enterprise software permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Finding Cutting-Edge Enterprise Software</h2>\n<p>A business can choose between exciting third-party enterprise software or create a custom solution. The choice would greatly depend on the business size, the complexity of requirements, the budget, and the internal technical expertise of the company.</p>\n<p>There are plenty of ready-made enterprise software applications, but they might not meet all of the needs an organization needs. The bigger a business gets, the more various features it requires, so <a rel=\"nofollow\" href=\"https://talmatic.com/blog/team-management/tips-to-find-best-programmers-for-startup/\">hiring developers to create your system</a> is the way to ensure the most well-planned individual system.</p>\n<p>An enterprise has to create a set of requirements in order to initiate the <a href=\"https://www.scnsoft.com/software-development/enterprise#stages\">process of enterprise software development</a>. It is a painstaking process, as analysts have to comprehend the whole structure of an enterprise to create a particular skeleton for the development process.</p>\n<p>Nevertheless, the end product does compensate for all the investments and has some additional perks like increasing an enterprise’s prestige, as people will notice the effort of a corporate entity having its own planned network.  </p>\n<h2 id=\"state-of-the-art-approach\" style=\"position:relative;\"><a href=\"#state-of-the-art-approach\" aria-label=\"state of the art approach permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>State-of-the-Art Approach</h2>\n<p>To stay competitive, companies need to get the most out of their resources and make failures impossible to occur. Companies want to stay competitive and so their actions must be cost-efficient, adaptable, and time-saving. </p>\n<p>Enterprise software ensures the fulfillment of those specific needs by drastically improving the workflow between countless departments that make up corporate systems. That system itself is called enterprise resource planning (<a href=\"https://www.oracle.com/erp/what-is-erp/\">ERP</a>) which without any exaggerations is the “command center” of any successful huge business. Let’s take a look at the key features that make up the core of enterprise software. </p>\n<h3 id=\"1-customer-information-management\" style=\"position:relative;\"><a href=\"#1-customer-information-management\" aria-label=\"1 customer information management permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#1 Customer Information Management</h3>\n<p>A great deal of business is catering to the demands of its customers. The main issue here is the complexity of creating a universal approach for each client. Enterprise software enables the creation of a colossal network that helps gather the necessary data for the sake of customer comfort. </p>\n<p>Corporations can include millions of users and software needs a straightforward UI to provide smooth browsing of individual profiles. It is an effective way to group all the necessary information to plan a company’s further decisions on a marketing strategy. </p>\n<h3 id=\"2-a-single-sign-on-authentication\" style=\"position:relative;\"><a href=\"#2-a-single-sign-on-authentication\" aria-label=\"2 a single sign on authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#2 A Single Sign-on Authentication</h3>\n<p>A business can have different software systems to rely on. The best way to benefit from those systems is to make them feel like one. If a user has to sign in every single time to use different services within the same company umbrella they are likely to get frustrated and stop cooperating altogether. A user wants to navigate an enterprise system as a whole, so they need one universal account. </p>\n<p>Good enterprise software neglects the need to maintain multiple login systems, which saves the company money and provides a safer space with a highly reduced probability of a breach or an error. That’s <a href=\"https://www.loginradius.com/blog/identity/what-is-single-sign-on/\">single sign-on</a>! </p>\n<h3 id=\"3-maximum-security\" style=\"position:relative;\"><a href=\"#3-maximum-security\" aria-label=\"3 maximum security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#3 Maximum Security</h3>\n<p>The global information security market is forecasted to grow to <a href=\"https://www.packetlabs.net/cybersecurity-statistics-2021/\">$170.4 billion in 2022</a>. The coalescence of multiple accounts and an SSO naturally creates the need for the best secure authentication. The basic level of good security starts with multi-factor authentication where users need to provide more factors to confirm their identity. </p>\n<p>A deeper level of security should require a customization system concerning one’s password. Hashing and security questions aside, there should also be a limited time for the password usage or a number of times one user can use it before applying a new one. </p>\n<p><a href=\"https://www.loginradius.com/resource/ebook/buyers-guide-to-multi-factor-authentication/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"EB-GD-to-MFA\"\n        title=\"EB-GD-to-MFA\"\n        src=\"/static/5093fa5ddf26d3a3ec38a96c3e0387e6/e5715/EB-GD-to-MFA.png\"\n        srcset=\"/static/5093fa5ddf26d3a3ec38a96c3e0387e6/a6d36/EB-GD-to-MFA.png 650w,\n/static/5093fa5ddf26d3a3ec38a96c3e0387e6/e5715/EB-GD-to-MFA.png 768w,\n/static/5093fa5ddf26d3a3ec38a96c3e0387e6/81501/EB-GD-to-MFA.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<p>An additional vital way to make people’s data safe is encryption. Digitalization calls for an interrupted exchange of information and the safest way to make it inaccessible to unwanted eyes and ears is to encode it. </p>\n<h3 id=\"4-hrm\" style=\"position:relative;\"><a href=\"#4-hrm\" aria-label=\"4 hrm permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#4 HRM</h3>\n<p>It is more problematic for a huge enterprise to find good job candidates. It is extremely exhausting to manually search for employees by navigating dozens of sites and the probability of the needs of two sides being unmatched is extremely high. </p>\n<p>An updated system can majorly increase the capabilities of an HR manager, making them capable of quickly navigating applicants, doing follow-up calls, and assigning job interviews. That way a company can get rid of recurring monotonous tasks and fill their job openings in a more efficient way.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>Enterprise software is an irreplaceable tool that is meant to increase a business's efficiency. Huge companies cannot properly operate without it due to the human factor coming into play. This is the way to go when it comes to scalability, robustness, and automation.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"October 27, 2021","updated_date":null,"description":"Companies want to stay competitive and so their actions must be cost-efficient, adaptable, and time-saving. Enterprise software ensures the fulfillment of those specific needs by drastically improving the workflow between countless departments that make up corporate systems.","title":"4 Main Features of Enterprise Software","tags":["enterprise security","mfa","sso","authentication"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.6666666666666667,"src":"/static/4170b0bd424c3b7e2d59326b49459641/14b42/enteprise-software.jpg","srcSet":"/static/4170b0bd424c3b7e2d59326b49459641/f836f/enteprise-software.jpg 200w,\n/static/4170b0bd424c3b7e2d59326b49459641/2244e/enteprise-software.jpg 400w,\n/static/4170b0bd424c3b7e2d59326b49459641/14b42/enteprise-software.jpg 800w,\n/static/4170b0bd424c3b7e2d59326b49459641/16310/enteprise-software.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Shivangini Yadav","github":null,"avatar":null}}}},{"node":{"excerpt":"Being customer-centric has always been important in the retail business, but its definition has changed over time. Before, consumers had a…","fields":{"slug":"/growth/authentication-challenges-retail-industry/"},"html":"<p>Being customer-centric has always been important in the retail business, but its definition has changed over time. Before, consumers had a sense of satisfaction from attentive sales associates and a broad choice of merchandise. </p>\n<p>These days, the consumer wants a digital experience, too, regardless of whether they buy online. Consumers need to know they can trust retailers to protect their private information. Cybercriminals are targeting retailers' data stores as they gather customer data in unprecedented numbers. So, security <a href=\"https://www.loginradius.com/b2c-identity/\">authentication for B2C</a> is important.</p>\n<p>A few brands made headlines last year due to failing to protect customer data, such as Kmart, Forever 21, and Saks. The majority of people said they would postpone shopping at a breached brand for three months. </p>\n<p>Losing business means paying for remediation, business disruption, legal expenses, identity repair, regulatory penalties, and other clean-up costs. For each breach, this amount averages $7 million.</p>\n<h2 id=\"challenges-associated-with-authentication\" style=\"position:relative;\"><a href=\"#challenges-associated-with-authentication\" aria-label=\"challenges associated with authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Challenges Associated With Authentication</h2>\n<p>Security for retail authentication should be cost-efficient and ensure that users have a frictionless experience. Although retail has some distinct differences from other industries regarding identity and authentication, it also faces many challenges. Some of these include:</p>\n<h3 id=\"increased-turnaround-time-to-complete-the-checkout\" style=\"position:relative;\"><a href=\"#increased-turnaround-time-to-complete-the-checkout\" aria-label=\"increased turnaround time to complete the checkout permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Increased turnaround time to complete the checkout</strong></h3>\n<p><a href=\"https://www.loginradius.com/blog/fuel/improve-ecommerce-store-security/\">Security for retail authentication</a> is a critical feature for users. However, that can't be used as an excuse for reducing the turnaround time of the complete process. </p>\n<p>Organizations must ensure that they do not introduce time-taking steps. You need to maintain a delicate balance between the authentication features and the time taken to complete the process. For instance during a holiday or a festival sale, time taken for the checkout would be a critical component for the customers. </p>\n<h3 id=\"higher-chances-of-a-data-breach\" style=\"position:relative;\"><a href=\"#higher-chances-of-a-data-breach\" aria-label=\"higher chances of a data breach permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Higher chances of a data breach</strong></h3>\n<p>Along with providing authentication solutions, it is important to protect the digital identities of the employees as well as the customers. In today's world, maintaining data security is a challenge. Various information (credit card details and other customer details) might attract a lot of hackers which could potentially result in a data breach.</p>\n<h3 id=\"multiple-local-government-laws-to-comply-with\" style=\"position:relative;\"><a href=\"#multiple-local-government-laws-to-comply-with\" aria-label=\"multiple local government laws to comply with permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Multiple local government laws to comply with</strong></h3>\n<p>Cloud applications have made applications and data accessible from anywhere in the world. However, the local laws require several retailers to be tight over how and from where the employees can access the data. Additionally, various governments might have different regulations. Hence, complying with multiple rules at the same time might prove to be a challenge. </p>\n<p><a href=\"https://www.loginradius.com/resource/how-retail-and-consumer-goods-companies-use-loginradius-identity-solution/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"DS-retail-consumer-goods\"\n        title=\"DS-retail-consumer-goods\"\n        src=\"/static/1a79fcc72fbd8dbcc549ce424073c640/e5715/DS-retail-consumer-goods.png\"\n        srcset=\"/static/1a79fcc72fbd8dbcc549ce424073c640/a6d36/DS-retail-consumer-goods.png 650w,\n/static/1a79fcc72fbd8dbcc549ce424073c640/e5715/DS-retail-consumer-goods.png 768w,\n/static/1a79fcc72fbd8dbcc549ce424073c640/81501/DS-retail-consumer-goods.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h2 id=\"solving-these-challenges\" style=\"position:relative;\"><a href=\"#solving-these-challenges\" aria-label=\"solving these challenges permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Solving These Challenges</h2>\n<p>When retailers face these challenges, they should implement several strategies. To prevent the misuse of stolen credentials, eliminate inefficiencies, and provide a good user experience, it is highly recommended to implement a flexible access control platform. User management helps them in this regard. </p>\n<p>Some of the approaches retailers have adopted are:</p>\n<h3 id=\"fast-authentication-that-does-not-slow-users-down\" style=\"position:relative;\"><a href=\"#fast-authentication-that-does-not-slow-users-down\" aria-label=\"fast authentication that does not slow users down permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Fast authentication that does not slow users down</strong></h3>\n<p>A great combination of security and usability is provided when one uses adaptive authentication, which picks the best methods and factors based on the risk profile and usage history of each user and the devices used. A one-time passcode (OTP) is especially useful in this fast-paced world, as users cannot tolerate constant disruptions to access equipment.</p>\n<p>To meet such unique use cases, retail companies must pick <a href=\"https://www.loginradius.com/industry-retail-and-ecommerce/\">authentication vendors</a> that offer flexibility. Many retailers, for example, close the POS before clearing the browser, making it difficult to distinguish the devices. Cookies and device recognition will be flexible enough to meet this requirement.</p>\n<h3 id=\"sso-simplifies-the-sign-in-process-for-users\" style=\"position:relative;\"><a href=\"#sso-simplifies-the-sign-in-process-for-users\" aria-label=\"sso simplifies the sign in process for users permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>SSO simplifies the sign-in process for users</strong></h3>\n<p>Retailers who federate their legacy applications can use the same identity to access multiple applications and avoid providing credentials multiple times (SSO). The convenience of SSO, coupled with strong authentication, is unmatched. </p>\n<p>Many vendors offer tools that allow organizations to function without refactoring their applications. Self-Service password resets are also essential for retailers. By providing this feature, retailers can further alleviate the difficulty of managing passwords.</p>\n<h3 id=\"a-flexible-platform-that-can-be-used-by-employees-and-consumers\" style=\"position:relative;\"><a href=\"#a-flexible-platform-that-can-be-used-by-employees-and-consumers\" aria-label=\"a flexible platform that can be used by employees and consumers permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>A flexible platform that can be used by employees and consumers</strong></h3>\n<p>Typical business-to-employee scenarios, like e-commerce portals, require a much different set of capabilities. Strong authentication can be incorporated into apps in a very flexible manner by selecting a vendor who has a broad set of capabilities.</p>\n<h3 id=\"implementing-pci-compliance-requirements\" style=\"position:relative;\"><a href=\"#implementing-pci-compliance-requirements\" aria-label=\"implementing pci compliance requirements permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Implementing PCI compliance requirements</strong></h3>\n<p><a href=\"https://www.loginradius.com/resource/loginradius-ciam-two-factor-authentication/+\">Two-factor authentication</a> is required for PCI compliance regardless of whether a user connects from a trusted network to PCI systems. Retailers must ensure they stay up-to-date on all of the latest requirements to protect their businesses and customers. </p>\n<h2 id=\"the-bottom-line\" style=\"position:relative;\"><a href=\"#the-bottom-line\" aria-label=\"the bottom line permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Bottom Line</h2>\n<p>The ability to authenticate customers in real time using multiple modalities is challenging. Understanding how solutions vary by use case, threat model and authentication technology used is crucial to choosing the right one for your unique requirements. <a href=\"https://www.loginradius.com/contact-sales\">Contact us</a> for better understanding. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo\"\n        title=\"book-a-demo\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"October 26, 2021","updated_date":null,"description":"Losing business means paying for remediation, business disruption, legal expenses, identity repair, regulatory penalties, and other clean-up costs. Although retail has some distinct differences from other industries regarding identity and authentication, it also faces many challenges.","title":"What are the Authentication Challenges in the Retail Industry?","tags":["data security","retail authentication","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7094017094017093,"src":"/static/0a59842aecd3d8b02b26f6eff08f3c78/14b42/retail-auth.jpg","srcSet":"/static/0a59842aecd3d8b02b26f6eff08f3c78/f836f/retail-auth.jpg 200w,\n/static/0a59842aecd3d8b02b26f6eff08f3c78/2244e/retail-auth.jpg 400w,\n/static/0a59842aecd3d8b02b26f6eff08f3c78/14b42/retail-auth.jpg 800w,\n/static/0a59842aecd3d8b02b26f6eff08f3c78/16310/retail-auth.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rashmi Mathur","github":null,"avatar":null}}}},{"node":{"excerpt":"In modern times, retailers use automation, machine learning, and other technological advances to supplement various aspects of their…","fields":{"slug":"/growth/b2c-enterprises-ciam-retail-supply-chain/"},"html":"<p>In modern times, retailers use automation, machine learning, and other technological advances to supplement various aspects of their operations. From their distribution networks to their shop fronts, successful companies are implementing new and emerging technologies.</p>\n<p>From the corporate end to the production center to the selling floor, technology is aiding retailers in gaining a more comprehensive picture of their daily operations. Companies can use systems like enterprise resource planning to verify their earnings independently. Businesses that use these data-rich reports and smart authentication make better decisions.</p>\n<p>Retailers can enhance not only their reporting capabilities but also their client experiences by incorporating more advanced technologies. Moreover, retailers who use technology can supply goods faster and easily track where they came from with the help of the <a href=\"https://www.loginradius.com/blog/identity/loginradius-identity-import-manager-data-migration/\">identity import manager</a><strong>.</strong> They are also using techniques to construct intelligent and more productive supply chains. </p>\n<h2 id=\"understanding-the-role-of-ciam-in-supply-chain-management\" style=\"position:relative;\"><a href=\"#understanding-the-role-of-ciam-in-supply-chain-management\" aria-label=\"understanding the role of ciam in supply chain management permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Understanding the Role of CIAM in Supply Chain Management</h2>\n<p>Retailers hold access to a comprehensive range of technologies. From today's current options, such as RFID tags, to stimulating creativity, such as self-driving trucks, businesses will largely depend on computers to manage their daily operations. </p>\n<p>Mentioned below are some latest technologies that help companies to foster identity and access management in the supply chain. </p>\n<ul>\n<li><strong>Artificial Intelligence</strong></li>\n</ul>\n<p>Currently, AI assembles and collects client information and consumer audit trail, which retailers share with their manufacturers. This information is then employed to assist businesses in producing the correct amount of product, thereby reducing waste from overproduction. </p>\n<p>Retailers benefit from AI solutions that accumulate and analyze consumer data from social media, their purchasing habits, and other sources to render valuable business insights. Retailers who use this information make educated, data-driven decisions about when and ways to target consumers with the most definite promotion or deal.</p>\n<p><a href=\"https://www.loginradius.com/resource/loginradius-consumer-audit-trail\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"DS-consumer-audit-trail\"\n        title=\"DS-consumer-audit-trail\"\n        src=\"/static/cb62a00a6d3359f1f12117d11756ddf3/e5715/DS-consumer-audit-trail.png\"\n        srcset=\"/static/cb62a00a6d3359f1f12117d11756ddf3/a6d36/DS-consumer-audit-trail.png 650w,\n/static/cb62a00a6d3359f1f12117d11756ddf3/e5715/DS-consumer-audit-trail.png 768w,\n/static/cb62a00a6d3359f1f12117d11756ddf3/81501/DS-consumer-audit-trail.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<ul>\n<li><strong>Radio-Frequency Identification Devices</strong></li>\n</ul>\n<p>Retailers can use RFID tags to track assembly operations or individual products. Also, at the store level, employees can readily restock items after counting the number of RFID tags left for a product. </p>\n<p>Tags are used in the production center to ensure order accuracy and monitor the product’s shelf life. Also, businesses that use RFID tags as <strong>CIAM solutions</strong> for logistics can transport goods safely and get an exact estimate of the inventory by using these tags. </p>\n<ul>\n<li><strong>Internet of Things</strong></li>\n</ul>\n<p>The internet of things (IoT) refers to any device or object getting connected to the internet. The ability of the Internet of Things or <a href=\"https://www.loginradius.com/blog/identity/iot-smart-authentication/\">IoT authentication</a> to help businesses track every brand or item aids people in making quick and accurate decisions. </p>\n<p>Retailers can better distribute money and minimize lost time by integrating all stages of the distribution chain, from conception to product features in the store. A supply chain software firm, for example, uses IoT-connected gadgets to notify users of any issues with monitored products or user data security. </p>\n<p>The cellular-connected device provides companies with real-time notifications on the status of a shipment. If a shipment is damaged, companies get notified quickly and, if needed, can plan a substitute delivery using this application. </p>\n<ul>\n<li><strong>Automatic Robots</strong></li>\n</ul>\n<p>Intelligent machines have a lot of potentials to help vendors, from stockpiling robots to drone delivery companies. Robotics can help retail supply chain management businesses save time and money by speeding up processes and creating tracking data. Also, nowadays, many retail chains use robots in their storage facilities to help with inventory marketing and product delivery for <a href=\"https://www.loginradius.com/compliances/\">better privacy compliance</a><strong>.</strong> </p>\n<ul>\n<li><strong>Blockchain</strong></li>\n</ul>\n<p>Retailers benefit from blockchain because it provides a secure, time-stamped, and immutable record of an item or transaction. This technology gives businesses a bird's-eye view of a product's life, which helps them make better decisions and improve processes. </p>\n<p>Retailers can use blockchain technology to learn from and monitor how a collapse or malfunction occurred. Also, blockchain can help retail businesses overcome the challenges of credential stuffing by using multi-factor authentication as login services. </p>\n<p>MFA can assist companies in guarding their online data against cyber breaches to prevent loss of resources and customer trust. </p>\n<h2 id=\"the-bottom-line\" style=\"position:relative;\"><a href=\"#the-bottom-line\" aria-label=\"the bottom line permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Bottom Line</h2>\n<p>Digital transformation is all about enhancing the customer experience by reducing online threats such as <a href=\"https://www.loginradius.com/resource/understanding-credential-stuffing-attacks-whitepaper\">credential stuffing attacks</a>. Digital technologies are transforming and improving the customer experience game, introducing new rules and opportunities that were previously unimaginable. Customer Identity and Access Management (CIAM) is a brand-new subset of Identity and Access Management (IAM), and it is primarily a component of the customer experience. </p>\n<p>Also, clients are now constantly anticipating deeper social connections supplied effortlessly and flawlessly, as digital interactions have become the principal mechanism for conversing with brands online using login services. </p>\n<p>Customers likewise expect some control over how companies collect, store, manage, and share their personal information. With the competition just a click away, your company's misuse of customer data, whether intentional or unintentional, can severely harm brand equity. <a href=\"https://www.loginradius.com/contact-sales\">Contact us</a> to secure your operations with LoginRadius today!</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-Consultation\"\n        title=\"book-a-demo-Consultation\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"October 25, 2021","updated_date":null,"description":"Retailers hold access to a comprehensive range of technologies. From today's current options, such as RFID tags, to stimulating creativity, such as self-driving trucks, businesses will largely depend on computers to manage their daily operations. Learn how they are incorporating CIAM in their environment.","title":"How B2C Industries are Leveraging CIAM in the Retail Supply Chain Management","tags":["ciam solution","iot authentication","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/016bed2c5a679d77551a34559108dc2a/14b42/retail-supply-chain-cover.jpg","srcSet":"/static/016bed2c5a679d77551a34559108dc2a/f836f/retail-supply-chain-cover.jpg 200w,\n/static/016bed2c5a679d77551a34559108dc2a/2244e/retail-supply-chain-cover.jpg 400w,\n/static/016bed2c5a679d77551a34559108dc2a/14b42/retail-supply-chain-cover.jpg 800w,\n/static/016bed2c5a679d77551a34559108dc2a/47498/retail-supply-chain-cover.jpg 1200w,\n/static/016bed2c5a679d77551a34559108dc2a/0e329/retail-supply-chain-cover.jpg 1600w,\n/static/016bed2c5a679d77551a34559108dc2a/d8255/retail-supply-chain-cover.jpg 1920w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}},{"node":{"excerpt":"There has never been a better time to enter the banking industry. Modern technologies have made banking a simple and entertaining experience…","fields":{"slug":"/growth/multi-factor-authentication-ivr-banking/"},"html":"<p>There has never been a better time to enter the banking industry. Modern technologies have made banking a simple and entertaining experience. However, the competition has grown tougher. Customers have an increased appetite for engaging digital products that seamlessly fit into their daily lives. </p>\n<p>But this also means not neglecting the cyber security threat that customers are constantly vulnerable to. Multi-factor authentication is one solution to keep the trust of their customers intact. Adding IVR into the mix can further help the banking industry deal with the new technical challenges they face on the digital front. </p>\n<h2 id=\"understanding-multi-factor-authentication\" style=\"position:relative;\"><a href=\"#understanding-multi-factor-authentication\" aria-label=\"understanding multi factor authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Understanding Multi-Factor Authentication</h2>\n<p><a href=\"https://www.loginradius.com/multi-factor-authentication/\">Multi-factor authentication (MFA)</a> is gaining huge popularity globally after banks and other financial institutes started implementing it to prevent cyber frauds. </p>\n<p>MFA provides a second level of credentials after a user logs in successfully with their credentials. This second-level validation requires either a one-time password or a soft token or a hard token. It increases the security of the users' data. If the token is lost, the user can still access their accounts by generating a new one. </p>\n<p>Based on this fact, the chances of theft reduce to a great extent if MFA is employed for user authentication.</p>\n<h2 id=\"understanding-interactive-voice-response\" style=\"position:relative;\"><a href=\"#understanding-interactive-voice-response\" aria-label=\"understanding interactive voice response permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Understanding Interactive Voice Response</h2>\n<p>Interactive Voice Response (IVR) is a type of call management system that enables your business to receive calls through different channels such as online, email, or fax and offers services in real-time. </p>\n<p>As traditional phone systems are losing their importance in today’s world of smartphones and the internet, more and more banks look forward to an <a href=\"https://getvoip.com/ivr-systems/\">IVR</a> system for its convenience and effectiveness in conducting communication.</p>\n<h2 id=\"the-role-of-multi-factor-authentication-and-ivr-in-the-banking-industry\" style=\"position:relative;\"><a href=\"#the-role-of-multi-factor-authentication-and-ivr-in-the-banking-industry\" aria-label=\"the role of multi factor authentication and ivr in the banking industry permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Role of Multi-Factor Authentication and IVR in the Banking Industry</h2>\n<p>When it comes to providing a secure environment for your customers you can’t leave anything to chance. There are a number of very important technologies that, when used properly, will help ensure that your customers’ data is not at risk. Some of these technologies include multi-factor authentication and an Interactive Voice Response (IVR) system. </p>\n<p>The following will give you a detailed insight into the different roles of MFA and IVR systems.</p>\n<h3 id=\"1-provides-strong-authentication\" style=\"position:relative;\"><a href=\"#1-provides-strong-authentication\" aria-label=\"1 provides strong authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Provides strong authentication</h3>\n<p>A constant threat to credential harvesting has led to the adoption of <strong>multi-factor authentication</strong>, providing an extra layer of security to its users. A weak or stolen password can have consequences on the organization and customer's trust. Thus, using multiple weighted factors can prevent hackers' access to confidential data. These factors could be, using passwords and phone to log into an account.</p>\n<h3 id=\"2-calculates-the-risk-vector\" style=\"position:relative;\"><a href=\"#2-calculates-the-risk-vector\" aria-label=\"2 calculates the risk vector permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Calculates the risk vector</h3>\n<p>With the introduction of work-from-home arrangements, the workplace of different users varies. Thus to cater to the needs of more complex requests, <a href=\"https://www.loginradius.com/blog/identity/adaptive-authentication/\">adaptive multi-factor authentication</a> is here. </p>\n<p>Adaptive Authentication is a method to send notifications or prompt the consumers to complete an additional step(s) to verify their identities when the authentication request is deemed malicious according to your organization's security policy.</p>\n<p>For example, a user wants to access a company's data. He is sitting in a coffee shop and operating via an unsecured WiFi, then MFA would ask for additional verification data to ensure a secured network. </p>\n<p><a href=\"https://www.loginradius.com/resource/an-enterprises-guide-to-risk-based-authentication/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"GD-to-RBA\"\n        title=\"GD-to-RBA\"\n        src=\"/static/d57f9c65049003fa8427fb6d0893f180/e5715/GD-to-RBA.png\"\n        srcset=\"/static/d57f9c65049003fa8427fb6d0893f180/a6d36/GD-to-RBA.png 650w,\n/static/d57f9c65049003fa8427fb6d0893f180/e5715/GD-to-RBA.png 768w,\n/static/d57f9c65049003fa8427fb6d0893f180/81501/GD-to-RBA.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h3 id=\"3-enhances-user-experience\" style=\"position:relative;\"><a href=\"#3-enhances-user-experience\" aria-label=\"3 enhances user experience permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. Enhances user experience</h3>\n<p>Being able to log in anywhere with the same password is convenient. However, by doing so you could be locking yourself out of your accounts if you forget them. With multi-factor authentication, you don’t have to worry about forgetting your password until it’s too late. There are ways to combine security with convenience to protect your data at all costs, enhancing user experience in the process. </p>\n<h3 id=\"4-eliminates-customer-friction\" style=\"position:relative;\"><a href=\"#4-eliminates-customer-friction\" aria-label=\"4 eliminates customer friction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. Eliminates customer friction</h3>\n<p>Attending thousands of queries manually in a day is not easy. Moreover, it's a lengthy process and leads to customers' disappointment. IVR software helps a bank save time from small queries keeping agents free to deal with a more complex one. This highly efficient system is a boon for the banking industry. Further, it allows a bank hassle-free resolution of the problems of its customers.</p>\n<p>For example, if a customer wants to know about the procedure to open a bank account, he can get the related information by clicking on telephonic numbers. </p>\n<h3 id=\"5-sends-immediate-fraud-notification\" style=\"position:relative;\"><a href=\"#5-sends-immediate-fraud-notification\" aria-label=\"5 sends immediate fraud notification permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5. Sends immediate fraud notification</h3>\n<p>On detection of any <a href=\"https://www.loginradius.com/blog/fuel/good-transaction-security/\">fraudulent transaction</a>, a notification is sent immediately to the concerned customer. However, a message is sufficient to inform the customer about fraudulent activity. But an IVR enables the customer to directly have a conversation with the bank's agent and take necessary steps.</p>\n<h3 id=\"6-easy-registration-of-an-immediate-report\" style=\"position:relative;\"><a href=\"#6-easy-registration-of-an-immediate-report\" aria-label=\"6 easy registration of an immediate report permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>6. Easy registration of an immediate report</h3>\n<p>In case of a lost, damaged, or stolen card, the user can immediately report via IVR. There is no need to call the customer care number and wait for an agent. With a simple click, you can register your problem or block the card in your preferred language.</p>\n<h3 id=\"7-surveys\" style=\"position:relative;\"><a href=\"#7-surveys\" aria-label=\"7 surveys permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>7. Surveys</h3>\n<p>IVR is an excellent way of conducting surveys and collecting necessary data for further improvement in different policies. Moreover, bank authorities can keep an eye on their employees by asking their customers about their experience in interaction with the company's agent.</p>\n<p>The use of technology in various ways has been a great factor in accelerating the growth of many sectors. These have resulted in the enhancement of product quality, improvement of delivery time, and reduction in costs. The banking sector is one sector that utilizes technology to add value to both its members and other commercial businesses. </p>\n<p>Customers must feel and be sure that the bank's employees only can access their accounts and personal data. First-and second-factor authentication is now being replaced by newer technologies, specifically multi-factor authentication. This greater level of protection is gaining popularity in the wake of the growing threat of information theft and <a href=\"https://www.loginradius.com/blog/identity/identity-theft-frauds/\">identity theft</a> due to cyber-attacks.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-free-demo-loginradius\"\n        title=\"book-free-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"October 21, 2021","updated_date":null,"description":"One of the greatest adoptions in the banking industry is the introduction of multi-factor authentication (MFA) and Interactive Voice Response (IVR) systems. Both of them are considered effective ways that help banks to reduce fraud. This blog explains their individual roles in banking.","title":"Decoding the Role of Multi-Factor Authentication and IVR in Banking","tags":["mfa","adaptive mfa","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7391304347826086,"src":"/static/ae5b8ad2038f13e62e5c37c41ec1f357/14b42/ivr-cover.jpg","srcSet":"/static/ae5b8ad2038f13e62e5c37c41ec1f357/f836f/ivr-cover.jpg 200w,\n/static/ae5b8ad2038f13e62e5c37c41ec1f357/2244e/ivr-cover.jpg 400w,\n/static/ae5b8ad2038f13e62e5c37c41ec1f357/14b42/ivr-cover.jpg 800w,\n/static/ae5b8ad2038f13e62e5c37c41ec1f357/16310/ivr-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}},{"node":{"excerpt":"With the increasing involvement of people in online gaming, there have been many disruptions in the cyber world that's causing major…","fields":{"slug":"/growth/risk-based-authentication-gaming-industry/"},"html":"<p>With the increasing involvement of people in online gaming, there have been many disruptions in the cyber world that's causing major security concerns—malware, unwanted software, credit card, personal information theft, etc. In fact,  the number of people affected by cyber threats related to gaming has increased multifold recently. </p>\n<p>The gaming authorities take different measures to protect the gaming industry from these threats, including <strong>risk-based authentication.</strong> In this article, we are going to discuss what it is and how it works. </p>\n<h2 id=\"what-is-risk-based-authentication\" style=\"position:relative;\"><a href=\"#what-is-risk-based-authentication\" aria-label=\"what is risk based authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Risk-Based Authentication</h2>\n<p><a href=\"https://www.loginradius.com/blog/identity/risk-based-authentication/\">Risk-based authentication</a> (RBA), also called adaptive authentication, monitors consumers’ identity and access using a set of stringent rules. The objective is to authenticate a user profile before allowing it access to ensure that it is not a threat. These restrictions become more stringent with increasing risks. </p>\n<h2 id=\"how-does-rba-works\" style=\"position:relative;\"><a href=\"#how-does-rba-works\" aria-label=\"how does rba works permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How Does RBA Works</h2>\n<p>Risk-based authentication works on a model that requires permission and response. A user asks for permission to access a file or software. In response, the file or software responds by presenting options to log in using either an ID and password method or by sending mail or OTP to a registered contact number. </p>\n<p>While performing the authentication, RBA analyses the following factors: </p>\n<ul>\n<li>The device used to gain access, i.e., mobile or laptop. </li>\n<li>The location of the device. It includes components such as the physical address of the server. </li>\n<li>Network. This refers to the IP address of the user. </li>\n<li>How sensitive is the data? Is the required data general or significant?</li>\n</ul>\n<p>If the system detects any risk, then it follows either of the following measures: </p>\n<ul>\n<li>The system blocks the user if any risk is observed.</li>\n<li>The system uses <a href=\"https://www.loginradius.com/blog/identity/multi-factor-authentication-a-beginners-guide/\">multi-factor authentication</a> to authenticate the user identity, i.e., using SMS or Google authenticator. </li>\n</ul>\n<p><a href=\"https://www.loginradius.com/resource/fixing-broken-authentication-with-adaptive-mfa/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"GD-Adaptive-MFA\"\n        title=\"GD-Adaptive-MFA\"\n        src=\"/static/38581e51de794ee73778cc943c5b9537/e5715/GD-Adaptive-MFA.png\"\n        srcset=\"/static/38581e51de794ee73778cc943c5b9537/a6d36/GD-Adaptive-MFA.png 650w,\n/static/38581e51de794ee73778cc943c5b9537/e5715/GD-Adaptive-MFA.png 768w,\n/static/38581e51de794ee73778cc943c5b9537/63ff0/GD-Adaptive-MFA.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h2 id=\"how-to-use-rba-in-the-gaming-industry\" style=\"position:relative;\"><a href=\"#how-to-use-rba-in-the-gaming-industry\" aria-label=\"how to use rba in the gaming industry permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How to Use RBA in the Gaming Industry</h2>\n<p>A significant amount of people play games online. This includes people of different ages, geographical areas, and criminal backgrounds. This can result in increased cybercrime related to gaming. </p>\n<p>To counter these crimes, the gaming industry should put <strong>risk-based authentication</strong> to use. But how can it help in gaming? The answer is mentioned below: </p>\n<h3 id=\"verifying-location\" style=\"position:relative;\"><a href=\"#verifying-location\" aria-label=\"verifying location permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Verifying location</h3>\n<p>In the USA, only the bettors within the state are allowed to participate in online betting games. Anyone participating from other states may have to face the consequences. RBA can authenticate the user location by asking questions or tracing IP addresses to distinguish the necessary information. </p>\n<p>You can also use this to track users who come from places where incidents of cybercrime are common. </p>\n<h3 id=\"authenticating-age\" style=\"position:relative;\"><a href=\"#authenticating-age\" aria-label=\"authenticating age permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Authenticating age</h3>\n<p>Age is another factor that can be verified using RBA. Many games have a certain age limit that you should follow. By identity verification, the authorities can confirm the age of the users. </p>\n<p>Authorities can use <a href=\"https://www.loginradius.com/blog/identity/what-is-identity-verification/\">digital identity verification</a> to gather data from the user. The data may include name, address, and date of birth. RBA can check this data against existing records to see whether the information is correct or not or has been changed recently. </p>\n<h3 id=\"avoiding-money-laundering-with-kyc\" style=\"position:relative;\"><a href=\"#avoiding-money-laundering-with-kyc\" aria-label=\"avoiding money laundering with kyc permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Avoiding money laundering with KYC</h3>\n<p>Many people use money from criminal proceedings and money laundering in online gaming or betting. Know our customer (KYC) and anti-money laundering initiates are taken into account in these cases.</p>\n<p>The KYC is usually not required at the time of signing in but when the suspicion arises. Suspicion may arise in the cases where the user pays a huge amount of money in one go. </p>\n<p>Identity verification is done at the time of KYC, and it requires identity verification via documents and photos of a user. Incorporating AML and KYC at the time of payment for gaming makes the entire risk mitigation process smarter. </p>\n<h2 id=\"what-should-you-look-for-in-a-risk-based-authentication-system\" style=\"position:relative;\"><a href=\"#what-should-you-look-for-in-a-risk-based-authentication-system\" aria-label=\"what should you look for in a risk based authentication system permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What Should You Look for in a Risk-Based Authentication System</h2>\n<p>An effective RBA can make a huge difference between a safe and unsafe gaming experience. When you are choosing an RBA, look for the following features: </p>\n<ul>\n<li><strong>Real-time data:</strong> Access to real-time data helps identify the risk at the earliest and prevent potential threats that may affect the gaming system.</li>\n<li><strong>User analytics:</strong> User analytics include all the information related to a user, like their name, address, and age. This analytics helps in profiling potential cybercriminals. </li>\n<li><strong>Multi-factor authentication or verification:</strong> If any risk is detected or a user seems questionable, RBA can use extra authentication. It includes asking for additional information that may reveal useful insights about the background of a user.</li>\n<li><strong>Configuration policies:</strong> Passwords are widely used for authentication, but other configuration policies help set up advanced technology like RBA that ensures the security and smart functioning of the gaming industry. </li>\n</ul>\n<p>The focus is to confide the users' personal information, and with LoginRadius, you will find more than just one solution to your digital predicaments. <a href=\"https://www.loginradius.com/contact-sales\">Contact us</a> to know more. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo\"\n        title=\"book-a-demo\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"October 18, 2021","updated_date":null,"description":"It is not possible to create an application that protects against everything, especially in the gaming industry. Although it is important to effectively protect sensitive data in electronic gaming environments, it is also essential to create systems that maintain the fun and excitement of online gaming. Risk-Based Authentication makes it possible.","title":"Embracing Risk-Based Authentication in the Gaming Industry","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.941747572815534,"src":"/static/12e96a1af309feefb043f036ea486d0b/14b42/rba-gaming-cover.jpg","srcSet":"/static/12e96a1af309feefb043f036ea486d0b/f836f/rba-gaming-cover.jpg 200w,\n/static/12e96a1af309feefb043f036ea486d0b/2244e/rba-gaming-cover.jpg 400w,\n/static/12e96a1af309feefb043f036ea486d0b/14b42/rba-gaming-cover.jpg 800w,\n/static/12e96a1af309feefb043f036ea486d0b/16310/rba-gaming-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}}]},"markdownRemark":{"excerpt":"Introduction In today's digital world, the demand for robust identity proofing solutions is greater than ever. As businesses strive to…","fields":{"slug":"/growth/identity-proofing-orchestration-security/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>In today's digital world, the demand for robust identity proofing solutions is greater than ever. As businesses strive to protect their systems from increasing cyber threats while maintaining a seamless customer experience, orchestration has emerged as a powerful tool.</p>\n<p>By integrating comprehensive identity proofing solutions through orchestration, companies can enhance security, improve compliance, and deliver a <a href=\"https://www.loginradius.com/customer-experience-solutions/\">smoother user experience</a>. Let’s understand the aspects of comprehensive identity-proofing solutions. </p>\n<h2 id=\"the-growing-need-for-identity-proofing\" style=\"position:relative;\"><a href=\"#the-growing-need-for-identity-proofing\" aria-label=\"the growing need for identity proofing permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Growing Need for Identity Proofing</h2>\n<p>With the rise of digital interactions, businesses face significant challenges in verifying the identities of users, customers, and employees. Cybercrime is rising, and organizations must protect sensitive information and prevent unauthorized access. This has made <a href=\"https://www.loginradius.com/blog/identity/identity-proofing/\">identity proofing</a> an essential component of modern business operations.</p>\n<p>Traditional identity verification methods, such as passwords and security questions, are no longer sufficient to combat sophisticated attacks. Businesses must adopt more advanced techniques that leverage biometric data, machine learning, and real-time analysis to ensure accurate and reliable identity verification.</p>\n<h2 id=\"what-is-orchestration-in-identity-proofing\" style=\"position:relative;\"><a href=\"#what-is-orchestration-in-identity-proofing\" aria-label=\"what is orchestration in identity proofing permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Orchestration in Identity Proofing?</h2>\n<p>Orchestration in identity proofing involves integrating various verification tools and processes into a single, cohesive platform. This approach allows businesses to automate and streamline identity verification tasks, making them more efficient and effective.</p>\n<p>By utilizing orchestration, companies can:</p>\n<ul>\n<li><strong>Automate Verification Processes:</strong> Streamline the identity-proofing process by automating routine checks and procedures, reducing manual intervention and human error.</li>\n<li><strong>Enhance Security Measures:</strong> Integrate multiple layers of security, such as biometrics, document verification, and device intelligence, to strengthen identity proofing efforts.</li>\n<li><strong>Ensure Compliance:</strong> Easily adapt to regulatory requirements across different regions by incorporating compliance checks into the orchestration workflow.</li>\n<li><strong>Improve User Experience:</strong> Deliver a seamless and frictionless experience for users by reducing the number of steps required for <a href=\"https://www.loginradius.com/blog/identity/digital-identity-verification/\">identity verification</a>.</li>\n</ul>\n<h2 id=\"benefits-of-comprehensive-identity-proofing-solutions\" style=\"position:relative;\"><a href=\"#benefits-of-comprehensive-identity-proofing-solutions\" aria-label=\"benefits of comprehensive identity proofing solutions permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Benefits of Comprehensive Identity Proofing Solutions</strong></h2>\n<h3 id=\"1-enhanced-security\" style=\"position:relative;\"><a href=\"#1-enhanced-security\" aria-label=\"1 enhanced security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Enhanced Security</h3>\n<p>Comprehensive identity proofing solutions offer advanced security features that help businesses protect their digital assets and user data. By leveraging multiple verification methods, organizations can create a robust defense against identity theft and fraud. Orchestration allows these security measures to be applied consistently and automatically, reducing the risk of human error.</p>\n<h3 id=\"2-regulatory-compliance\" style=\"position:relative;\"><a href=\"#2-regulatory-compliance\" aria-label=\"2 regulatory compliance permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Regulatory Compliance</h3>\n<p>Businesses must navigate a complex landscape of data protection and privacy regulations, such as GDPR, CCPA, and PSD2. </p>\n<p>Comprehensive identity proofing solutions help companies stay compliant by integrating regulatory checks into their workflows. Orchestration ensures that these checks are performed consistently and accurately, minimizing the risk of non-compliance and associated penalties.</p>\n<h3 id=\"3-improved-customer-experience\" style=\"position:relative;\"><a href=\"#3-improved-customer-experience\" aria-label=\"3 improved customer experience permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. Improved Customer Experience</h3>\n<p>A streamlined and efficient identity verification process is crucial for providing a positive customer experience. </p>\n<p>With orchestration, businesses can reduce the time and effort required for users to prove their identities, leading to higher satisfaction and loyalty. Automated processes also minimize the risk of false positives, ensuring unnecessary security hurdles do not inconvenience legitimate users.</p>\n<p><a href=\"https://www.loginradius.com/resource/datasheet/identity-orchestration-workflow/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"DS-id-orchestration\"\n        title=\"DS-id-orchestration\"\n        src=\"/static/684e33528c22fabe4e035d1e4cc17b39/e5715/DS-id-orchestration.png\"\n        srcset=\"/static/684e33528c22fabe4e035d1e4cc17b39/a6d36/DS-id-orchestration.png 650w,\n/static/684e33528c22fabe4e035d1e4cc17b39/e5715/DS-id-orchestration.png 768w,\n/static/684e33528c22fabe4e035d1e4cc17b39/81501/DS-id-orchestration.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h3 id=\"4-cost-efficiency\" style=\"position:relative;\"><a href=\"#4-cost-efficiency\" aria-label=\"4 cost efficiency permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. Cost Efficiency</h3>\n<p>Orchestration reduces the need for manual intervention and streamlines identity verification processes, resulting in cost savings for businesses. By automating routine tasks, organizations can allocate resources more effectively and focus on strategic initiatives that drive growth.</p>\n<h3 id=\"5-scalability-and-flexibility\" style=\"position:relative;\"><a href=\"#5-scalability-and-flexibility\" aria-label=\"5 scalability and flexibility permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5. Scalability and Flexibility</h3>\n<p>As businesses grow and expand into new markets, their identity proofing needs may change. Orchestration provides the flexibility to adapt to these changes by easily integrating new verification tools and processes.</p>\n<p>This scalability ensures that companies can continue to provide secure and efficient identity verification as their operations evolve.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>In a world where digital interactions are becoming the norm, businesses must prioritize identity proofing to protect their assets and build trust with their users. </p>\n<p>By embracing comprehensive identity proofing solutions through orchestration, companies can enhance security, ensure compliance, and deliver a superior customer experience. As cyber threats continue to evolve, the adoption of orchestration will be crucial for businesses looking to stay ahead of the curve.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAGCAYAAADDl76dAAAACXBIWXMAAAsSAAALEgHS3X78AAABdElEQVQY002RO0/CUBzFG6PtbZWHCAmRmBB5P8vDII9SSC0omog4oAEGjZMO6OKEuLjoJ2Fx0cSBwUQnXZxcHPwux38LJA7nNvfec8+5v1tOCCiwpbbhye2BxbYgBMtgIRVioDRRsARGXxZUzLlEHmehBaesQ4rrEMPViYf2DR9nDGKkChbVICVqsMt1WJI1sHCFwhUsUIFohJH49TxECvRUjhDW2mAbB5iP6hB8hUkhiRPN5KIZYJdrsEYrcCSpmQqMm6/m9ylUhSulY7N5ivROB3L9GOlGF3Ktbc4zuz341UPw/uIk0ESbBjoSGlYIx8BfzjSwVmyCEYEUUmCPa3Bnd+hwC75yC95S05SxbolU/iEbOCFCpDexEfIioTNCNd6Tp6IlMnNuGeeDe3z//OLx5RWj5zFGT2O8fXxh/P4Ja6w6vSEFCnTIlW2YiDzhzX7ATFKojDlvjpBPcDF4QPdyiG5/iE7/BmfXd+hd3VKpCoG8fzxWw2+c+yTpAAAAAElFTkSuQmCC'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-free-demo-loginradius\"\n        title=\"book-a-free-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"August 12, 2024","updated_date":null,"description":"In the rapidly evolving digital landscape, businesses are turning to comprehensive identity-proofing solutions to bolster security, ensure compliance, and enhance customer experiences. By leveraging orchestration, companies can streamline identity verification processes, reduce fraud, and build trust with their users.","title":"Mastering Orchestration: The Business Case for End-to-End Identity Proofing Solutions","tags":["identity orchestration","identity proofing","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7699115044247788,"src":"/static/d0989f98bd821ddeb9cf5df4770d959a/33aa5/id-proofing.jpg","srcSet":"/static/d0989f98bd821ddeb9cf5df4770d959a/f836f/id-proofing.jpg 200w,\n/static/d0989f98bd821ddeb9cf5df4770d959a/2244e/id-proofing.jpg 400w,\n/static/d0989f98bd821ddeb9cf5df4770d959a/33aa5/id-proofing.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Cooper Matheson","github":null,"avatar":null}}}},"pageContext":{"limit":6,"skip":120,"currentPage":21,"type":"//growth//","numPages":39,"pinned":"e7cd3e29-b556-50d2-be54-478fdad33955"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}