{"componentChunkName":"component---src-templates-blog-list-template-js","path":"/growth/23","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"excerpt":"The rising numbers of online payment frauds\n amid the global pandemic depict that businesses need to gear up for an advanced level of…","fields":{"slug":"/growth/good-transaction-security/"},"html":"

The rising numbers of online payment frauds\namid the global pandemic depict that businesses need to gear up for an advanced level of transaction security quickly.

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However, the modern generation relies on eCommerce marketplaces that are equipped with cutting-edge security mechanisms. Thanks to stringent layers of protection that guard every user against various cyber attacks.

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But what if a business isn’t paying much attention to their payment security requirements and hardly puts effort into enhancing and updating their platform security?

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The result is a compromised identity or a massive security breach leading to financial and reputational losses for consumers and businesses, respectively.

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Maintaining a robust security system isn’t a piece of cake. Still, it can be achieved by adding multiple layers of security in terms of MFA (multi-factor authentication) and security questions that can help avoid a breach.

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Let’s dig deeper into online transaction security and how businesses can ensure a smooth consumer experience coupled with more consumer revisits.

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Why Transaction Security Matters Now More than Ever?

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We’ve witnessed the internet becoming the second home for every one of us when the world is fighting an uphill battle against the novel coronavirus.

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The sudden paradigm shift replaced malls and shopping complexes with eCommerce platforms and movie theatres with OTT platforms. This also increased the number of online transactions more than ever before.

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We’re on the verge of utilizing cashless payment methods for almost everything. Be it purchasing groceries online or paying bills, everything can be done online with just a few clicks.

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But, we can’t ignore the threat that’s hidden underneath the comfort of performing online transactions. Numerous businesses witnessed a sudden surge of payment-related frauds that not only caused financial losses for their clients but eventually tarnished their brand image.

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Users don’t want to re-engage with an online brand that offered them a poor transaction experience. Apart from this, the ones with ruptured brand image also suffer from the same.

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The sudden increase in the number of transaction-related security breaches is undeniably pointing towards the need for a robust security mechanism that can help build consumer trust on online platforms offering diverse services.

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Here’s where a robust CIAM (consumer identity and access management) solution can be a game-changer. Let’s understand the importance of a CIAM solution and why businesses should consider one.

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Creating a Perfect Balance Between Transaction Security and User Experience

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In a world where consumer experience is becoming the top-notch priority for enterprises, securing transactions without hampering user experience becomes a tough nut to crack.

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According to stats, 69% of internet users are concerned about data loss/leakage, and 66% are concerned about their data privacy and confidentiality.

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On the other hand, 67% of consumers mentioned bad experiences as a big reason for churn, but only a few complaints. Many people think that adding a robust layer of security would certainly hamper consumer experience and negatively impact the overall consumer onboarding journey.

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Enterprises that believe in putting their best foot forward in securing transactions on their web application and websites mostly ignore one of the key elements that keep them far from attracting consumers and repeat buyers.

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That one thing is the consumer experience backed with robust security.

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Yes, one needs to create a perfect harmony between user experience and security to ensure they have consumer revisits and get more new consumers into the sales funnel.

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This can be achieved by leveraging a consumer identity and access management (CIAM) solution like LoginRadius.

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The cutting-edge technology coupled with excellent user experience right from the beginning when your consumers first interact with your brand helps build consumer trust that guarantees conversion.

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Moreover, the best-in-class security that comes with the LoginRadius Identity Platform lets you assure your consumers of how vigilant you are about data privacy and security.

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How LoginRadius Paves the Path for Rich Consumer Experience Balanced with Security?

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LoginRadius is the leading CIAM solution provider that helps brands secure their identities and online transactions through innovative solutions that improve user experience without compromising security. Let’s learn about the features of LoginRadius CIAM for securing online transactions:

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Platform Security

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LoginRadius offers endless solutions that enhance the overall security of your platform. Everything is backed by a highly secure infrastructure, whether it’s account verification workflow or validating the provided identity for every transaction.

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To safeguard your clients’ navigation and transactions on your platform, LoginRadius ensures you comply with all the necessary data privacy and security regulations, including EU’s GDPR and CCPA.

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Data security and privacy are ensured through a built-in web application firewall and cryptographic hashing algorithms that further reinforce consumer data security.

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Risk-Based Authentication (RBA)

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Risk-based authentication or Adaptive MFA is a method that LoginRadius uses to apply the right level of authentication security depending on the risk profile of the actions currently being attempted by the consumer.

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RBA goes beyond a static list of rules and adapts to ask consumers for the types of verification that best suit a user session.

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LoginRadius incorporates the following additional factors to its RBA solutions:

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By adding risk-based authentication as a final security layer on top of your other MFA layers, adaptive MFA avoids annoying your consumers while keeping their data safe from attacks.

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Prominently Display of Payment Trust Signals and Logos on your Payment Pages

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Consumer privacy is critical in e-commerce. E-commerce sites should only collect data that is useful for fulfilling the transaction.

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With LoginRadius CIAM, enterprises can be sure that the data collected during transactions is handled with the highest level of security.

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Apart from this, the LoginRadius CIAM prominently displaying payment trust signals and logos on payment pages shows the consumer the security measures taken by the e-commerce website.

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Final Thoughts

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Good transaction security coupled with a great user experience is the key to online business, even in the most unpredictable times.

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Businesses can leverage the true potential of a robust CIAM solution like LoginRadius to secure their transactions without hampering user experience to get a competitive advantage in terms of smooth consumer visits.\n\n \n \n

\n","frontmatter":{"date":"September 07, 2021","updated_date":null,"description":"The sudden increase in the number of transaction-related security breaches is undeniably pointing towards the need for a robust security mechanism that can build consumer trust. This post uncovers the role of secure transactions and how businesses can ensure smooth consumer visits.","title":"How Good Transaction Security Ensures Smooth Consumer Visits","tags":["ciam solution","compliance","data security"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/ec703da6acfc353ebee49d20c103af66/eec3f/smooth-transaction-security-with-loginradius.jpg","srcSet":"/static/ec703da6acfc353ebee49d20c103af66/f836f/smooth-transaction-security-with-loginradius.jpg 200w,\n/static/ec703da6acfc353ebee49d20c103af66/2244e/smooth-transaction-security-with-loginradius.jpg 400w,\n/static/ec703da6acfc353ebee49d20c103af66/eec3f/smooth-transaction-security-with-loginradius.jpg 612w","sizes":"(max-width: 612px) 100vw, 612px"}}},"author":{"id":"Vishal Sharma","github":null,"avatar":null}}}},{"node":{"excerpt":"The authentication services market is seeing enormous growth in recent times and is only projected to increase. Most reports state that by…","fields":{"slug":"/growth/future-of-authentication-service-market/"},"html":"

The authentication services market is seeing enormous growth in recent times and is only projected to increase. Most reports state that by 2026, the authentication security market will reach an exponential high of USD 2,411.45 million. The market at present is valued at around 731.34 million dollars. This means that the market is projected to increase at a current annual growth rate or CAGR of 22%.

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This article will aim to determine what makes the advanced authentication security market so potent and what developments will take place shortly.

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What does Authentication Services Mean?

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The authentication services refer to the process where a user requests access to information from a certain authenticating party. A user can do so by disclosing certain details like login credentials which are only privy to the user and the authenticating party. When they do so, the authenticating party will cross verify if the details provided by the user align or match with the details in an on-premises directory.

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Almost every website uses some form of authentication service to allow users to access the data they have to offer. In recent times, authentication services have seen implementation on the cloud which is now known as Authentication-as-a-service. AaaS makes it possible for organisations to control the access of users to applications through services like multi-factor authentication, single sign-on and password management, all in the cloud.

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The Segmentation of the Authentication Services Market

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The analysis of the authentication services market takes place after segmenting it on the basis of its types. These types include:

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By analysing the market through different segments, it becomes possible to obtain a better understanding of the digital identity trends.

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An Overview of the Authentication Services Market

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The authentication services market is seeing enormous growth for specific reasons and technologies. The reason for this growth is due to the following reasons:

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In 2020 alone, there were around 304 million ransomware attacks worldwide. This was a 62% increase from the previous year. Even tech giants like Microsoft became victims of ransomware attacks. For this reason, enterprises have implemented a variety of authentication tools for extra protection.

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The amount of data that enterprises and organisations are deploying over the cloud is increasing exponentially. For this reason, the vulnerability of data loss through hacking is increasing as well.

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Most employees also work from home. Therefore, causing gaps in the existing cybersecurity protocols that enterprises may have like unsecured devices and more. For this reason, authentication services make it possible for enterprises to plug these gaps.

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Of the many technologies that authentication services have to offer, Multi-factor authentication is seeing more adoption in comparison to others. This is because:

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Before the advent of advanced authentication services, users were only protected through passwords. The unauthorised sharing of passwords became the most common cause of data breaches. For this reason, multi-factor authentication or MFA acts as a more stringent form of login security.

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This form of authentication can combine with other technologies like authentication applications, biometric technologies and more for better protection.

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According to analysis, from a geographical standpoint, North America will be the most prominent contributor. To be more precise, the United States is most likely to adopt authentication services in comparison to any other country. This is because of the increased use of devices and the storage of data on electronic databases.

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Therefore, authentication services have a lot to offer every sector possible, from healthcare to even defense. It is essentially the future of login security and will play an important role in reducing ransomware attacks.

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\n","frontmatter":{"date":"September 02, 2021","updated_date":null,"description":"Authentication services have a lot to offer every sector possible, from healthcare to even defense. It is essentially the future of login security and will play an important role in reducing ransomware attacks.","title":"How Does the Future Look Like for the Authentication Services Market?","tags":["data security","authentication","mfa","cybersecurity"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7391304347826086,"src":"/static/e38e059bd8a6938fc97e9b740cdfb540/eec3f/future-of-authentication-market.jpg","srcSet":"/static/e38e059bd8a6938fc97e9b740cdfb540/f836f/future-of-authentication-market.jpg 200w,\n/static/e38e059bd8a6938fc97e9b740cdfb540/2244e/future-of-authentication-market.jpg 400w,\n/static/e38e059bd8a6938fc97e9b740cdfb540/eec3f/future-of-authentication-market.jpg 612w","sizes":"(max-width: 612px) 100vw, 612px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"The restaurant industry is still adapting to the digital-first paradigm brought on by the pandemic, but online order volume is growing for…","fields":{"slug":"/growth/how-mfa-makes-qsr-promotions-fraud-free/"},"html":"

The restaurant industry is still adapting to the digital-first paradigm brought on by the pandemic, but online order volume is growing for quick-service restaurant QSR chains and is not going away anytime soon. In fact, it is becoming mission-critical for QSR restaurants to take advantage of marketing opportunities afforded by this new normal.

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Mobile-savvy restaurant owners are seeing a boom in engagement, but so are the scammers looking to get a piece of the pie. Restaurants have made security a primary concern, with many implementing multifactor authentication (MFA) methods to stop such attacks.

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Multi-factor authentication is a type of authentication service that requires a user to give two or more verifications to obtain access to a resource like an application, an online account, or a VPN. Robust identity and access management policy should include multi-factor authentication.

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MFA needs one or more additional verification criteria in addition to the login and secure password, which reduces the chances of a successful cyber attack.

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Why Should Restaurants Implement MFA?

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The major benefit of MFA is that it increases the security of your business by forcing users to identify themselves with more than just a username and password. Despite been for a long time, usernames and passwords can be stolen by third parties and are vulnerable to brute force attacks.

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Enforcing the use of multi-factor authentication (MFA) features like a fingerprint or a genuine hardware key boosts your restaurant’s confidence in its capacity to defend itself from hackers.

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How Does MFA Work?

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MFA works by seeking further information to verify its claims (factors). One-time passwords (OTP) are one of the most prevalent MFA elements that consumers face. OTPs are four to eight-digit codes that you may get by email, SMS, or a mobile app.

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When using OTPs, a new code is produced regularly or whenever an authentication request is made. The code is produced using a seed value provided to the user when they initially register and another element, such as an incremental counter or a time value.

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Three Factors of MFA

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The majority of MFA authentication methods rely on one of three sorts of extra data:

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In an interview with PYMNTS, Vikram Dhawan, vice president and senior product leader at Kount, an Equifax business, warned that QSRs and other merchants must safeguard their promotions and customers' accounts to strengthen their defenses against an assault of faceless, digitally-mounted attackers.

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The news came as PYMNTS research revealed that 44 percent of respondents indicated they were more likely to order from restaurants that offered specials or discounts. According to Dhawan, this circumstance allows for marketing misuse and fraud.

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“Anytime you have the option to give anything out for free or at a very low cost,” Dhawan added, “you will draw traffic.” And the question is, \"How much traffic is good and how much is bad?\"

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It's not simple to tell which is which, especially when a good campaign may increase traffic dramatically.

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He recalled how one of the restaurants Kount now works with ran into issues when it started giving free things and noticed an \"enormous\" amount of signups for free products.

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Monitoring Endpoints

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Fraudsters discover ways to try account takeover tactics in the face of such volume increases, he added. The endpoints of a transaction are the first thing merchants must understand to prevent account takeovers.

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He mentioned Kount's technology, allowing clients to see how many accounts are generated from the same endpoint device, such as a phone, laptop, or tablet. A few accounts arriving may be acceptable, but hundreds, if not thousands, of accounts arriving from a single endpoint, indicate a problem.

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Many shops require that email addresses be used for signups, but he pointed out that creating an email account can be done for free and indefinitely these days. Criminals can generate several fake emails to sign up for an offer and take advantage of it.

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He claims that his company's \"Email Insights\" service may provide information on an email's \"reputation,\" such as if it was produced lately and how frequently it could be utilized. Restaurants and shops can choose whether to halt account creations or redirect them to a secondary authentication method.

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He believes that modern technology — such as internet platforms — may also be used to halt promo code misuse. He claims that bad actors are aware of a promotional code or 17-digit alphanumeric string structure and go out of their way to find current promo codes.

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He said, \"When they locate an active promo code, they disseminate it across their networks, which is how promo code abuse happens.\" Tracking many such attempts to a single device can help detect whether a fraudster is attempting to apply \"brute force\" on a code.

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The Balancing Act

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When it comes to anti-fraud measures and consumer experiences, there is a delicate balance to be struck. Raising the barrier excessively high so that no one can get in harm, real customers.

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Merchants must determine how high to elevate the threat level and at what degree to implement payment authentication difficulties based on their business operations.

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“Perhaps it's dependent on the pricing or the amount of money you spend,” Dhawan said, citing an example of a customer who previously spent $5 and $10 each transaction but suddenly spent $5,000 on order. That's a good sign that suggests we should \"double-check that it's you.\"

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In an age where, even after the pandemic, digital transformation, online ordering, and online marketing, particularly among QSRs, will endure, he added, the necessity to employ modern technology and acceptable levels of friction remain especially essential.

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“Consumers who order items and services from QSRs using digital technology are not going away,” Dhawan told PYMNTS. They appreciated how the systems work since they didn’t have to wait in lines, said another participant.

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Consumers may now eat these goods in a variety of ways. So it would be fascinating for merchants to react to that change and that dynamic nature.”\n\n \n \n

\n","frontmatter":{"date":"September 01, 2021","updated_date":null,"description":"Quick-Service Restaurants are seeing a boom in engagement, but so are the scammers. Read this blog to find out how to boost your restaurant’s confidence in its capacity to defend itself from hackers.","title":"How MFA Makes Quick Service Restaurants (QSR) Promotion Fraud-Free","tags":["mfa","digital transformation","biometric authentication"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/7637183f5147c43df2add0a6b6622601/eec3f/qsr-payment-ciam-loginradius.jpg","srcSet":"/static/7637183f5147c43df2add0a6b6622601/f836f/qsr-payment-ciam-loginradius.jpg 200w,\n/static/7637183f5147c43df2add0a6b6622601/2244e/qsr-payment-ciam-loginradius.jpg 400w,\n/static/7637183f5147c43df2add0a6b6622601/eec3f/qsr-payment-ciam-loginradius.jpg 612w","sizes":"(max-width: 612px) 100vw, 612px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}},{"node":{"excerpt":"According to recent research, it takes 5 to 7 impressions\n for people to remember your brand, meaning that customers will recognize your…","fields":{"slug":"/growth/how-consumer-identity-influence-brand-recognizability/"},"html":"

According to recent research, it takes 5 to 7 impressions\nfor people to remember your brand, meaning that customers will recognize your brand after they have seen it at least five times on different platforms. Your brand could be seen through many different formats, from banner ads to video ads - but depending on the consumer identity, your brand will be perceived differently.

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Brand recognizability depends on various aspects, and consumer identity is one of the integral components on the way to your company's popularity.

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Let’s explore more about how people's self-perception influences brand choice and the types of consumer identities for you to consider.

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Image Source: Live Inspired Mag

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What is Brand Recognizability?

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Brands are constantly competing to stand out and attract larger clientele. Marketers and advertisers develop new strategies to increase brands' visibility and make them recognizable.

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Today, it is extremely easy to promote brands and sell products on different online platforms, but the problem lies in uniqueness and the possibility of staying in people’s memory.

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We find a plethora of brand promotions on social media, news, YouTube videos, films, but sometimes they are annoying. Thus, instead of getting interested in a brand, our brain creates negative associations with it, especially when the product or service is too strange and unnecessary for us.

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Therefore, brand promotions should be targeted at specific groups of consumers, taking into account not only their needs and preferences but something more sophisticated - their identities.

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Consumer Identity Importance

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There’s no doubt that purchases consumers make are directly influenced by the image individuals have of themselves. People have these images in their heads, and they determine the choice of the brand.

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The things we buy help us to better express who we are. Sounds fantastic, isn’t it? But many researchers in the field of marketing and psychology prove the credibility of this connection between self-and product-image.

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Consumers try to express their internal feelings with external means such as brands. We can conclude that purchase is the form of self-expression, and brand is the symbol of our inner self.

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In this article, we’ll try to figure out what brand recognizability is made up of and how it is connected to consumer identity. Let’s move on to discover how it works.

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Image-Oriented Consumers

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The visual component is integral for brand recognizability, making it visible and popular. As a rule, it’s simple and memorable, allowing a brand to stand out from the crowd of powerful competitors.

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This type of consumer pays attention to symbols and color, and it was found out that a consistent color palette on the logo increases brand recognizability by 80%.

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A logo is the company's face, and a considerable number of consumers recognize a brand visually. Thus, if the brand logo corresponds to their personal image of beauty and attractiveness, they will choose you.

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Audio-Oriented Consumers

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Many people better perceive information aurally, meaning that customers easily recognize a brand by melody or song accompanying its advertising.

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Audio-oriented consumers better recognize short catchy melodies of high quality. Provide consumers with a great audio experience and work on sound clearness and recognizability. It must be unique or resemble popular songs, but the main task is to trigger in their memory your brand.

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Text-Oriented Consumers

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Statistics say that 82% of consumers feel more positive about a brand after reading meaningful content. If you want to increase brand recognizability, pay attention to customers’ preferences and publish customizable content regularly, whether that’s through blog articles or newsletters.

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With Write my essay, brands can improve their visibility and convey unique messages to existing and potential consumers.

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Emotion-Oriented Consumers

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Emotions mean a lot to many of us, but the emotion-oriented type of consumers find this criterion crucial when recognizing a brand. There is a survey indicating that more than 65% of respondents were emotionally connected to a brand. They felt like the company or business cared about people like them. People feel interested, optimistic, and joyous when they are connected to a brand.

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Conclusion

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Now you understand the concept of brand recognizability and its bounds with customer identity. We explored four types of consumer identities you should pay attention to and defined their main preferences.

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Brand recognizability is based on the self-perceptions of potential consumers, and you should target their self-concepts properly. These findings can help you build stronger connections with consumers and increase your brand's success.\n\n \n \n

\n","frontmatter":{"date":"August 31, 2021","updated_date":null,"description":"People are more likely to pay attention to your offer if they recognize your brand among hundreds of others and consider it trustworthy.","title":"How Consumer Identity Influence Brand Recognizability","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/c03fac2de467066d44b4061099e705cf/eec3f/brand-identity.jpg","srcSet":"/static/c03fac2de467066d44b4061099e705cf/f836f/brand-identity.jpg 200w,\n/static/c03fac2de467066d44b4061099e705cf/2244e/brand-identity.jpg 400w,\n/static/c03fac2de467066d44b4061099e705cf/eec3f/brand-identity.jpg 612w","sizes":"(max-width: 612px) 100vw, 612px"}}},"author":{"id":"Conrad Sturdy","github":null,"avatar":null}}}},{"node":{"excerpt":"User onboarding refers to the complete process that users go through when they first become a customer of your product or service. The…","fields":{"slug":"/growth/successful-saas-onboarding-process/"},"html":"

User onboarding refers to the complete process that users go through when they first become a customer of your product or service. The onboarding process can shape your customer's long-term connection with your product.

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Learning and implementing SaaS software into a proper user management system is not more difficult than learning a new language, going to the gym, or practicing morning meditation.

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When a user signs up for a free SaaS trial, it is your job to ensure they must regularly utilize your program. Therefore as a SaaS provider, you must assist new users as much as possible over the first few weeks.

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Here are a few phases you should know about when it comes to consumer onboarding.

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User Onboarding: Phase 1

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The initial onboarding phase does not occur on your website or blog but typically occurs on social media, in a forum or remark, or on another person's blog. Your onboarding experience begins with a customer's first interaction with your brand.

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User Onboarding: Phase 2

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The User Onboarding process continues on your website after that. You must now educate people about the problem you are addressing while also introducing your brand and product. People don't want to spend hours on your website, so employing tools that allow you to communicate your message as clearly and quickly as possible is the ideal approach to speed things up.

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Also Read: Top 27 User Onboarding Tools: Highly Recommended for Businesses

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User Onboarding: Phase 3

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At this point, you must show your product in the best possible light and sell it to your potential consumers in the most efficient manner possible because a poor conversion rate implies you will not be able to cover acquisition expenses, which would almost certainly ruin your business.

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User Onboarding: Phase 4

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User engagement and feature uptake are closely linked to a well-structured user onboarding process. You control what happens and lead users through a specified set of tasks via onboarding tours and walkthroughs. To increase user engagement, you must strike a balance between directing and letting them explore your product.

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User Onboarding: Phase 5

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At this point, your customer should be familiar with all of your solution's procedures and advantages, and they should have been using it regularly.

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User Onboarding: Phase 6

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One should consider a comprehensive customer success strategy for featuring requests and collecting customer feedback, which will help in increasing engagements resulting in direct revenue from the referrals. If something goes wrong, customer service should take over, and you'll certainly need the best tools to be able to act quickly and address the situation.

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So, after getting acquainted with all the phases mentioned above, it might now have become clear how the entire process of onboarding customers for your SaaS Business is.

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The onboarding process should be done properly, it can take your business to new heights, and if not, it might result in its destruction. So, always choose the process carefully.

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Now, below we will discuss some elements that you need to keep in mind while onboarding consumers for your SaaS business.

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4 Important SaaS Onboarding Elements

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1. Signup process

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You start setting expectations and gathering important information about user objectives and priorities during signup. LoginRadius, for example, uses the signup process to obtain the information necessary to set up the product. Instead of forcing users to start from scratch and construct their teams and projects, they provide a list of options at signup. When a user completes registration, that information is auto-filled.

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2. Welcome email

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The welcome email is crucial since it is your customer's initial point of contact once they've registered an account. It's also the first genuine email you've sent them, so you'll want to establish communication expectations.

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3. First login

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A user's initial impression of an app is formed at the first login. Examine your first login experience if you want to decrease churn. It will either start the process or stop it in its tracks. Keep in mind that there should be no issues with login authentication.

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4. Product tutorials

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It's nice to get a welcome message on the initial login, but you're here to help users in the long term. Product tours and tooltips provide on-demand training on how to use your app in your community.

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There are several methods to deliver product lessons for a better user experience, just as with any other onboarding component.

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These are some of them:

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When it comes to SaaS onboarding, ask as many questions as you can and get as many answers as possible. Consult the statistics as well as user input. Communication across departments is crucial.

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Start working on fixing your weak points once you've recognized them. Begin by making one adjustment at a time and seeing how it affects your cohort analysis. Your onboarding strategy won't be built in a day, and it won't be modified in a day, either.\n\n \n \n

\n","frontmatter":{"date":"August 27, 2021","updated_date":null,"description":"The onboarding process is the lifeline for your customer, and it's one of the most valuable tools that you as a company can control. Here are a few tips for a stellar SaaS company onboarding process that will greatly improve your customer retention and overall satisfaction.","title":"The ABCs of a Successful Saas Onboarding Process","tags":["user onboarding","saas","login authentication"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/dea6be4ce25634acef1a3e06fb237ed3/eec3f/user-onboarding.jpg","srcSet":"/static/dea6be4ce25634acef1a3e06fb237ed3/f836f/user-onboarding.jpg 200w,\n/static/dea6be4ce25634acef1a3e06fb237ed3/2244e/user-onboarding.jpg 400w,\n/static/dea6be4ce25634acef1a3e06fb237ed3/eec3f/user-onboarding.jpg 612w","sizes":"(max-width: 612px) 100vw, 612px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}},{"node":{"excerpt":"Hi, I am the Senior Operations Manager and feel really proud of being a part of the socially responsible company, LoginRadius. The concept…","fields":{"slug":"/growth/loginradius-csr-activities/"},"html":"

Hi, I am the Senior Operations Manager and feel really proud of being a part of the socially responsible company, LoginRadius.

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The concept of CSR is essentially based on the notion that organizations should not only strive to optimize profits and shareholder value but should also make a conscientious effort to minimize or eliminate impact on the environment and society.

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Society has changed how it interacts with companies. Consumers have become more aware and educated about the impact that businesses have on society. They are looking for corporations that positively address the needs of society.

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At LoginRadius, we check all the boxes in the category with our sustainable and thriving Corporate Social Responsibility (CSR) culture. The company has been carrying out CSR activities since its inception and has been focused on giving back in any way possible to society.

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A Little Backdrop

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LoginRadius is a leading cloud-based CIAM solution that empowers organizations to deliver a delightful consumer experience. The company was established in 2012 by Mr. Rakesh Soni and is headquartered in San Francisco with offices in Jaipur and Hyderabad, India.

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The company offers customizable login interfaces, open-source SDKs, best-in-class data security products, and integrations with over 150 third-party applications. We are already loved by 3,000 businesses with 1.17 billion consumers worldwide and raised $17 million in Series A funding from Microsoft.

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Building A Sustainable CSR Program

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In addition to focusing on economic growth, the founders also have a personal desire to contribute to the community. According to them, it is imperative to integrate social and environmental concerns into the organization and support the community. They also believe in strengthening the roles and responsibilities of the employee to drive the CSR Program.

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I will always be thankful to them for encouraging me to voice my views on carrying out the CSR exercises.

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Corporate Responsibilities, Endorsed from All Angles

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As we strive to contribute towards a better future, we have partnered with Naya Savera, a socially oriented organization that aims to empower economically backward communities.

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We always focus on our employees to make a difference in the community. This allows them to volunteer or give back to their community. For example, our Dhan Utsav is an event where we encourage employees to donate clothes, toys, shoes, stationery, utensils, etc., to the kids of Naya Savera in the spirit of Diwali.

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Our Kick for a Cause initiative is a one-day friendly football tournament to raise funds for underprivileged women. We also help them sell their handicrafts by hosting exhibits in various hotspots within Jaipur.

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Through Naya Savera and Kartavya NOG, we're currently supporting the education of ten and five children respectively each year, and we're committed to giving more children a chance at a great education in the coming years.

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Driving Initiatives in the Times of COVID-19

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We also extended a helping hand to people by financially supporting them at times of economic breakdown and unemployment.

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We extended our support at the time of the Covid-19 pandemic, which led the central and state governments to announce lockdowns from March 2020 throughout the country. This economic slump led to thousands of people losing their jobs and creating a financial crunch in many families.

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During this challenging time when it was difficult for the poor and unemployed to arrange food for themselves, we distributed ration to 200 families of laborers, construction workers, and local migrants who live in slum areas of Jaipur with the help of local NGOs.

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Apart from our community initiatives, we are proud to contribute significantly to the PM Cares Fund.

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Bottom line: It is Difficult to Describe a Culture Without Being a Part of It.

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I remember the day when I joined LoginRadius. My first impression was that it was a beautiful, diligent company, and everyone in the organization was very dynamic, humble, and driven with a commitment to excellence. I am proud that I stand true to my option to this day.

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I would like to conclude that working with Loginradius has helped me develop a better understanding of corporate citizenship. The company empowers its employees to go above and beyond the call of duty. Its social initiatives encourage us all to individually make a difference in society.

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Engaging in civic and social activities also re-energizes us in the workplace. The more we participate in these activities, the better we feel about our work. We gain a sense of accomplishment that we have contributed something toward the welfare of others.

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We are an organization that's committed to working for the good of the people. We believe in community development and will continue to make a difference.

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I feel honored to be a part of the LoginRadius family :)   

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\n Introduction\n

In today's digital world, the demand for robust identity proofing solutions is greater than ever. As businesses strive to protect their systems from increasing cyber threats while maintaining a seamless customer experience, orchestration has emerged as a powerful tool.

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By integrating comprehensive identity proofing solutions through orchestration, companies can enhance security, improve compliance, and deliver a smoother user experience. Let’s understand the aspects of comprehensive identity-proofing solutions.

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The Growing Need for Identity Proofing

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With the rise of digital interactions, businesses face significant challenges in verifying the identities of users, customers, and employees. Cybercrime is rising, and organizations must protect sensitive information and prevent unauthorized access. This has made identity proofing an essential component of modern business operations.

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Traditional identity verification methods, such as passwords and security questions, are no longer sufficient to combat sophisticated attacks. Businesses must adopt more advanced techniques that leverage biometric data, machine learning, and real-time analysis to ensure accurate and reliable identity verification.

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What is Orchestration in Identity Proofing?

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Orchestration in identity proofing involves integrating various verification tools and processes into a single, cohesive platform. This approach allows businesses to automate and streamline identity verification tasks, making them more efficient and effective.

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By utilizing orchestration, companies can:

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Benefits of Comprehensive Identity Proofing Solutions

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1. Enhanced Security

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Comprehensive identity proofing solutions offer advanced security features that help businesses protect their digital assets and user data. By leveraging multiple verification methods, organizations can create a robust defense against identity theft and fraud. Orchestration allows these security measures to be applied consistently and automatically, reducing the risk of human error.

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2. Regulatory Compliance

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Businesses must navigate a complex landscape of data protection and privacy regulations, such as GDPR, CCPA, and PSD2.

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Comprehensive identity proofing solutions help companies stay compliant by integrating regulatory checks into their workflows. Orchestration ensures that these checks are performed consistently and accurately, minimizing the risk of non-compliance and associated penalties.

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3. Improved Customer Experience

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A streamlined and efficient identity verification process is crucial for providing a positive customer experience.

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With orchestration, businesses can reduce the time and effort required for users to prove their identities, leading to higher satisfaction and loyalty. Automated processes also minimize the risk of false positives, ensuring unnecessary security hurdles do not inconvenience legitimate users.

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\n \n \n

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