Whether you have a big ecommerce store or a small niche business, it will always be susceptible to certain security threats. If you are a website owner, taking care of the security of your website should be of utmost priority.
\nBefore we discuss some tips to secure your website, let's look into some of the most common security threats that can affect your online presence.
\nMost security threats come with a financial motive behind them. The victim can be subjected to either credit card fraud, phishing practices, malware practices, or spam.
\nSystem reliability is another issue that can affect the security of your website. For example, if your Internet service provider crashes or your online payment system has some bugs, it can eventually affect the security of your website.
\nLet's discuss some tips that can help secure your website and make it less susceptible to external threats.
\nChoosing the right platform is a critical factor in helping you run a successful business. When you are choosing a platform, keep in mind that it is not always easy to switch.
\nTherefore, making the right decision is extremely important. Here are some initial checks that will help you make the right decision.
\nSSL certificates are primarily used to make web browsing more secure. An SSL certificate activates the HTTPS protocol which means that all data sent over the internet is encrypted and will only be read by the required recipient.
\nYour SSL certificate will help to make the data transfer more secure, provide credit card security, and secure login information for your customers. Moreover, SSL certificates are also deployed on social media websites to make web browsing more secure.
\nPCI DSS stands for Payment Card Industry Data Security Standard. The standard is a must-have for all websites that have integrated credit card payment systems on their websites.
\nPCI DSS standard helps to secure online transactions with your customers and minimizes chances for data theft. Being PCI compliant is not an easy task. It is especially difficult for small businesses to become PCI compliant.
\nIf you want your business to become PCI compliant then it is imperative to follow a certain set of rules that could help achieve this.
\nRemember that PCI compliance can be achieved through a collaborative team effort. You must ensure that all payment processes are strictly PCI DSS compliant.
\nMoreover, the standards need to be installed, the firewall configurations need to be maintained and anti-virus software needs to be updated. Also, remember to change the passwords and other details at the time of the purchase.
\n\nRunning frequent security audits is an important element that helps ensure that your website security is under constant update.
\nSecurity audits help to rule out any potential threats and help companies understand the ongoing security issues. If your business is constantly undergoing cash transactions then your platform must undergo regular security audits.
\nThe security audit of your business is based on certain factors like data security, audit, navigation, performance, fulfillment, service, payment, and product.
\nOnce the security audit is complete your platform will be granted a security certificate that helps to validate its authenticity and security.
\nData security is crucial for your online business. Having certain security checks in place will help ensure the security of your website and make online transactions secure for your customers.
\nSeveral other ways can also be employed to ensure your website is secure. These include using unique passwords and frequently changing passwords.
\nMoreover, installing the right anti-virus programs is also a great way to track any fraudulent activities. Lastly, staying up-to-date with all software updates can also help make your website more secure.
\nThe more frequently you update software the better chances you have of maintaining the online security of your website.
\n\n","frontmatter":{"date":"May 19, 2021","updated_date":null,"description":"Whether you run a big business or a small niche online store, you should always be on your guard against possible security threats. Here are some of the most important tips to remember about keeping your site secure.","title":"Cybersecurity Tips for Ecommerce Websites","tags":["data security","cybersecurity","compliance","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/07b2ca1acb938fcc6052a01b0aa2ff82/14b42/cybersecurity-tips-for-ecommerce.jpg","srcSet":"/static/07b2ca1acb938fcc6052a01b0aa2ff82/f836f/cybersecurity-tips-for-ecommerce.jpg 200w,\n/static/07b2ca1acb938fcc6052a01b0aa2ff82/2244e/cybersecurity-tips-for-ecommerce.jpg 400w,\n/static/07b2ca1acb938fcc6052a01b0aa2ff82/14b42/cybersecurity-tips-for-ecommerce.jpg 800w,\n/static/07b2ca1acb938fcc6052a01b0aa2ff82/47498/cybersecurity-tips-for-ecommerce.jpg 1200w,\n/static/07b2ca1acb938fcc6052a01b0aa2ff82/0e329/cybersecurity-tips-for-ecommerce.jpg 1600w,\n/static/07b2ca1acb938fcc6052a01b0aa2ff82/f2689/cybersecurity-tips-for-ecommerce.jpg 7952w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"David Smith","github":null,"avatar":null}}}},{"node":{"excerpt":"Artificial intelligence (AI) is one of the most exciting technologies in the business world. Many businesses are using AI to drive important…","fields":{"slug":"/growth/is-ai-really-transforming-the-digital-marketing-industry/"},"html":"Artificial intelligence (AI) is one of the most exciting technologies in the business world. Many businesses are using AI to drive important business decisions (Read for more info), and it can do a variety of different things, as well.
\nHowever, because the technology is new, there are also a lot of questions about it. One common question that comes up is the role of AI in the digital marketing space and if it is changing the landscape of the industry.
\nThe simple and quick answer is yes. Artificial intelligence truly has the potential to change and transform digital marketing. Digital marketing is a massive industry already, and the growth in AI will only improve it.
\nBut how? Well, that is exactly what this blog post is going to look at. Read on to learn just how AI is transforming the digital marketing space.
\nA major way that ArticiaI intelligence can transform the digital marketing space is by providing an improved user experience. AI can allow marketers to gain deeper access to the needs, behaviors, and journeys of their consumers. It can even help with predicting different behaviors and purchasing motivators.
\nUsing AI, you can continuously gain access to new or improved insights that can improve your marketing efforts and how you reach people. You can learn how people like to be marketed to, what works best, and use analytics to help fine-tune your marketing.
\nThe more you know, the better the journeys will be able to be tailored. If what you offer can match up well with what your audience or potential consumers expect, it can be incredibly beneficial.
\nPersonalization is a hot topic for businesses. Everything from products to marketing needs to take personalization into account. People want to feel like companies truly value them as individuals, not just as another sale.
\nIf some consumers don’t feel like you are reaching out to them directly, they may not be receptive to the message you are providing. The use of AI in digital marketing allows everything to be much more personalized and customized.
\nWith AI and machine learning, you can essentially have built-in tools for making decisions and deciding the right marketing strategy to use. The more data you have, the better this machine learning will work, and soon enough, it will be able to come up with the best way to target specific groups of individuals.
\nIn addition to helping the consumer side of the industry, AI also has the potential to improve things on the marketer side of things drastically. A lot of marketing in the past was done through a lot of guessing, testing, and adjusting to get things right. Even today, many companies will test dozens of potential strategies to see which works.
\nMany of these technologies will learn as they go and won’t require any sort of human intervention by using AI. Using previous data, they will be able to determine which methods are likely to be most fruitful and which won’t be. As you could imagine, this frees up a lot of employee hours to focus on more pressing issues.
\nWhile all artificially intelligent tools and software aren’t always cheap, they are certainly more affordable than paying a team to test different strategies to see what works.
\nIn conclusion, yes, AI is transforming the digital marketing industry. We hope the information in this marketing growth blog has been able to show you how.
\n\n","frontmatter":{"date":"May 18, 2021","updated_date":null,"description":"In this article, with AI technology, marketers can spot microtrends and even predict trends and leveraging AI digital marketing to save time and resources through automated digital marketing services.","title":"Myth or True - Is AI Really Transforming the Digital Marketing Industry?","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/dc4e774317145286573db778e1b72f1c/14b42/AI-Myth-True.jpg","srcSet":"/static/dc4e774317145286573db778e1b72f1c/f836f/AI-Myth-True.jpg 200w,\n/static/dc4e774317145286573db778e1b72f1c/2244e/AI-Myth-True.jpg 400w,\n/static/dc4e774317145286573db778e1b72f1c/14b42/AI-Myth-True.jpg 800w,\n/static/dc4e774317145286573db778e1b72f1c/47498/AI-Myth-True.jpg 1200w,\n/static/dc4e774317145286573db778e1b72f1c/ec6c5/AI-Myth-True.jpg 1280w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Ashley Lipman","github":null,"avatar":null}}}},{"node":{"excerpt":"It is impossible to run a successful business in the current era without having a strong online presence. As one of the most popular search…","fields":{"slug":"/growth/top-5-features-of-google-my-business-for-marketers/"},"html":"It is impossible to run a successful business in the current era without having a strong online presence. As one of the most popular search engines, Google sees over 4.5 billion search queries every day. The algorithm uses over 200 factors to rank websites in the SERP. Thousands of results are shown for any search query, but most users don’t scroll past the first page.
\nGoogle My Business is a free service launched by the technology giant in 2014. This allows small and local businesses to target their local audience. It is a free tool that allows you to promote your business and gain visibility. We’ll cover the top 5 features that you should be using.
\nThe first and foremost thing is to create a Google Listing if you can’t find a trace of your business online. Many consumers often review businesses even though they do not have any official listing. In such a case, you should first claim your Business Profile by connecting it to your Google My Business account.
\nYou can easily create a Google My Business account using any e-mail ID you use for your business correspondence. Claiming your business online or listing it with a verified e-mail will ensure the algorithm that the business is legitimate. While doing so, it is also recommended that you add details about your business to help potential consumers find out more about your business.
\nYou should include:
\nMy Business Insights is an excellent feature that you should use to keep track of your business’s appearance in Google SERP. The feature includes easy-to-read data charts that help you find out how many views your website is getting per day, in which search queries your website appears and how long an average user spends on your website.
\nThis tool is one of the largest benefits of My Google Business and allows you to manage your business’s online reputation. Extrapolating the data provided by Insights will enable you to discern consumer trends and adjust your marketing strategy accordingly.
\nUploading photos is an important task in the process of Google Listing. Not only can these prove the legitimacy of your business, but they can also provide your consumer with a general idea of the type of service or product they can receive from you. Most users go through a business’s photographs to determine whether the business quality is up to the standards they are looking for.
\nIt is recommended that you keep your business profile updated with the latest photos of your premises or products. Factors such as lighting, image quality, and even the resolution of the image can change the way viewers perceive your product or service. This is one of the most subtle Google Maps marketing strategies that are effective.
\nInstead of focusing entirely on your company website and SEO, it is also recommended to focus on your Google My Business account. One of the best ways to increase traction on your business account is to ensure you’re making regular Google posts. These are similar to social media posts and can be used to let the consumer know about developments in your business.
\nGoogle local listing usually includes the general information about businesses – contact information, working hours, etc. These generally don’t include specific information like business closures for holidays, sales or promotions, company news about expanding, or events that your business will be holding.
\nInstead of editing your Google Business profile multiple times in a month to include this information, utilize the Google posts feature.
\nInstead of answering the same question several times through private messages, use your business profile website to answer questions about your business. While this might seem like an unusual method of Google business consumer service, it is highly efficient. This is a method to engage your consumers while subtly promoting your business.
\nWhen a subjective FAQ list is slowly generated, consumers can find answers to all their questions without contacting you directly. However, Google discourages you to ‘create’ questions, and they should be generated organically.
\nThere are over tens of Google Business features that you can use to build a targeted marketing campaign. And like the above five, they are created to ensure you get the highest SERP ranking. You can read our article on Benefits of Google Tag Manager to learn more marketing techniques. With Google My Business, you have an additional platform to get in touch with your consumers and generate more leads.
\n\n","frontmatter":{"date":"May 18, 2021","updated_date":null,"description":"Google My Business is a free tool that allows small and local businesses to increase their visibility on Google’s search engine to gain new customers. We’ve covered the top 5 features you should be using to make your business more visible and get you started.","title":"5 Features of Google My Business You Should Be Using","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/90f3daaf455a2a67a81ec95d9a6d870a/f9913/Google-Local-Business.jpg","srcSet":"/static/90f3daaf455a2a67a81ec95d9a6d870a/f836f/Google-Local-Business.jpg 200w,\n/static/90f3daaf455a2a67a81ec95d9a6d870a/2244e/Google-Local-Business.jpg 400w,\n/static/90f3daaf455a2a67a81ec95d9a6d870a/f9913/Google-Local-Business.jpg 750w","sizes":"(max-width: 750px) 100vw, 750px"}}},"author":{"id":"Deependra Singh","github":null,"avatar":null}}}},{"node":{"excerpt":"It is a common fact that the development and marketing process goes hand in hand. An enterprise will create or develop a product with a set…","fields":{"slug":"/growth/digitization-of-agile-marketing-principles/"},"html":"It is a common fact that the development and marketing process goes hand in hand. An enterprise will create or develop a product with a set of beneficial features.
\nMarketing involves showcasing these properties. Previously, development and marketing strategies were restricted by the lack of technology. However, this has changed now, with 78% of consumers conducting product research online.
\nThis drastic change has led to a change in the way developers approach ideas, also known as the birth of Agile Digital Marketing.
\nImage: Graphical Representation of Agile Marketing Process
\nTo understand what Agile digital marketing involves, you must first understand Agile Marketing. Agile Marketing is an alternative form of marketing that involves the use of tangible data and analytics to find opportunities for an increase in revenue or a search for solutions in real-time.
\nThe characteristic feature of this kind of marketing is that a team of developers and marketing personnel will focus on high-value projects. This kind of marketing is extremely flexible and does not rely on a single or few techniques.
\nIn essence, an ideal Agile Marketing Process will involve the following aspects:
\nIn essence, Agile Marketing plays off of Agile Development Team methodologies to manage the products that cater to a fluctuating industry.
\nLearn more about the fundamentals of Agile Development.
\nCEO of Allposit, Mike Lieberman, says that Agile marketing has to be implemented to inbound marketing or else you will not receive any significant results from their campaigns.
\nInbound Marketing involves the use of valuable content or personal experiences of a consumer to attract them to a certain product.
\nFor example, a blog post talking about a certain product and its connection to the writer's personal experience is more relatable to an individual.
\nReasons why inbound marketing requires agile can be summarised in the following points:
\nWhen it comes to implementing agile digital marketing, the best part is that any business, both large or small, can do so. Follow the steps below:
\nYou have to be on the constant lookout for certain cultural changes in the public like sports or other events like Oreo did. You can be connected to an audience to find these opportunities with the help of social media and platforms like Warble and Google Adwords.
\nOnce the keywords and trending hashtags have been obtained, the campaign must include these aspects to better relate to the audience.
\nFinally, once the iterations or alterations are carried out, you have to create a strategic methodology that will increase the effectiveness of the campaign. For example, the 70:20:10 methodology. As per this, the campaign will be divided into particular sections. That is,
\nTo determine the process of agile marketing management and the above aspect, you can turn your attention to the marketing campaign put forward by the tech giant, Dell, and Mozilla.
\nDell possesses a couple of hundred employees under the Dell Software Marketing Department. This department's primary aim is to promote the recent products developed on a global scale.
\nBeing a software/technology company, the team uses a range of online marketing concepts like SEO, Lead Generation, Channel marketing, and more.
\nIn a sense, the marketing department was running several different campaigns simultaneously, putting a damper on the effectiveness.
\nTo sort out this confusion, the company turned to Agile Marketing. Dell created a platform that would ensure that team members could communicate with each other.
\nThis shift provided an evident benefit as the marketing is now spread across the world, operating in month-long sprints.
\nTherefore, the department could become more diverse and be better \"listeners\" to consumers from all over the world in 7 months.
\nMozilla was also plagued by thousands of consumer interactions, all asking for something different. This greatly affected their marketing campaign.
\nThe marketing director then decided to introduce the principles of Agile in the form of \"Meta Principles\" to increase the frequency and quality of communication within the marketing department.
\nFirefox used traditional marketing methods and displayed its newest products in two separate launches. This was highly inefficient and energy-consuming.
\nThe department was then divided into small teams with as many generalists as possible. Although it took some time to pick up, this method dramatically increased the conversion rate.
\nIncorporating agile into digital marketing can be extremely beneficial to an online campaign. An enterprise can tackle several campaigns at once on different platforms. Thus, they are capable of relating to a large audience on a global scale.
\n
Twitter launched way back in 2006 and hasn't undergone any radical changes like its counterparts, such as TikTok and Facebook. But it's very much a part of B2B social media marketing strategies.
\nResearch by the Content Marketing Institute tells that 82% of B2B content marketers use Twitter for running marketing campaigns.
\nHere is a word of caution, though. Twitter has made significant changes in its interface in the past few months.
\nSuppose you want to boost your social media marketing performance, attract a new set of audiences, or retain the existing ones. In that case, you need to understand the changing dynamics in social media marketing.
\nHere are three ways to tweak your Twitter marketing strategy and achieve your high-level B2B lead generation goals.
\nTwitter may not be the best platform for posting long articles, but it supports short, quick, and interactive reads that attract the audience's attention. Quizzes, assessments, and polls are some of the best B2B lead generation strategies available on Twitter.
\nInteractive content allows B2B marketers to gain a comprehensive understanding of customers. This information helps nurture the relationship into a robust and long-lasting one.
\nTwitter has recently purchased \"Revue\" which is a newsletter tool designed especially for curating content. The best part is that it allows writers to monetize their audience.
\nSo, if you are a B2B marketer who has hundreds of high-quality articles, you have struck a goldmine. But don't worry if you don't invest time and effort in writing. You can publish ads on newsletters written by famous personalities who have millions of subscribers.
\nExperts suggest that \"Revue\" will open up multiple revenue streams in the coming days, allowing companies to make good use of their marketing dollars.
\nThe primary purpose of business to business advertising is to build brand awareness and accumulate a significant following.
\nTwitter has emerged as a powerful medium for reaching out to other companies. But there are some facts that you need to know to better design your Twitter marketing strategy.
\nFirstly, about 80% of users use Twitter through mobile devices. It means that you should avoid using PDF as it's challenging to view on small screens. Secondly, you shouldn't try cramming messages into 280 characters. Instead, you can post bite-sized content like short videos, short summaries of long-form content, or quotes by famous personalities.
\nDo you know that the average lifespan of a tweet is just 15 minutes? This data becomes even more crucial when you come to know that your potential audience is spread over multiple time zones.
\nWell, the easiest way to give wings to your Twitter B2B marketing strategy is to tweet as much as possible every day.
\nTen tweets a day seems to be a good number, according to some experts. One of the best ways to gain more out of your Twitter marketing strategy is to use \"Fleets.\"
\nIt's equivalent to Facebook's \"Stories\" that appear for 24 hours and make a lasting impression on those who see them.
\nCommunity building is emerging as an essential B2B online marketing strategy. Many statistics provide testimony to this fact.
\nA study found out that 32% of B2B marketers work in organizations with established online communities, and 27% are looking forward to doing the same in the next 12 months.
\nThese statistics show that social media marketing has drastically changed in the past few years from \"one to many\" blasts to \"one to one\" business marketing tools.
\nTwitter B2B marketing strategists report that most business comes through these \"one to one\" tools that include Direct Messages (DM) and comments.
\nTwitter's new feature \"Communities\" allows businesses to build, as the name suggests, communities of like-minded people and define conversations the way they want.
\nAlthough Twitter had initially come up with a similar concept called \"Topics,\" it didn't work well. Analysts hope that \"Communities\" sees the light at the end of the tunnel and emerges as one of the best Twitter B2B marketing tools.
\nEach of the three marketing strategies explained in this article will help you generate significant leads. But it wouldn’t help if you implement them without rigorously analyzing their pros and cons.
\nFirstly, you should check whether the Twitter B2B marketing strategies are aligned with your social media marketing strategy. Secondly, assess whether you have the resources and expertise to deal with businesses. And then, you are good to go!
\n
Running a business relies heavily on visibility and analytics. With the use of Google Tag Manager, your marketing team can ensure that both these needs are met.
\nGoogle Tag Manager is yet another tool that online shopping websites use to reach large audiences. The online lodging company Airbnb states that the use of Tag Manager has improved the data collection of vendors by 90%.
\nTo understand why your business should use a Google Tag Manager, you must first understand what is a tag.
\nA tag is a piece of code available on a website. The code is usually present in Javascript but can also be in the form of a pixel or a transparent image. It functions as a medium through which data about a certain product can be gathered. This data can also relate to a visitor’s onsite behavior.
\nTags are also a connecting link between third-party analytical tools like Google Analytics and marketing tools like Campaign Manager and Google Ads. Facebook Pixel is another analytical tool that tracks the conversion rate of advertisements or visitor engagement with the help of tags.
\nA tag manager essentially acts as a platform where marketers can manage several tags present on their website. There is no need for a developer to edit the code that is used to create tags.
\nThe best part is, only minimum technical knowledge is required to use the Tag Manager. The working of the Google Tag Manager relies heavily on a data layer that relays information from the website to the Tag Manager.
\nThis information from the GTM data layer can then be used to deploy or fire desired tags. For example, the Google data layer will integrate the information in the tag to Google Analytics.
\nTherefore, Google Analytics can now analyze the information to determine the conversion rate of the Google Analytics tag.
\nTo learn how to create a Tag, visit the official instructional page here.
\nThe tool helps create unique tags relevant to your business or product. Therefore, it is capable of tracking a variety of aspects like conversion ratio, clicks on the internal and external linking and many other analytical features.
\nThe tool can integrate with other Google analytical tools as well as tools from third-party companies. This option can allow you to have the best of both worlds as they run their online B2B Marketing Strategies Post COVID.
\nThe GTM (Google Tag Manager) tool gives the option to add a long list of tags. The tool then adds the tags while ensuring that the loading time of the web pages stays intact and does not slow down.
\nAnother interesting feature and significant advantage is the ability to view which tags have been fired on the platform. A simple visit to the tags section of the GTM dashboard will display the tags that functioned due to the click of a link or a file download.
\nAll the tags added to the webpage will be listed on the GTM dashboard. Therefore, it is easy to track how many tags and the types of tags are present on the page.
\nThe platform also possesses the provision to check certain errors in the code or particular bugs that may be slowing down the web page.
\nThese are some of Google Tag Manager advantages that make GTM a compelling one.
\nEven though the GTM platform can be fairly easy to use, it does require a significant learning curve. The biggest hurdle that first-time users face is that they will have to learn the various features of Google Tag Manager from scratch. This includes learning basic programming and a long list of terms.
\nThere can be some problems with the various components that are involved in the use of tags and managing them. They may not fire at the required time and would, therefore, require some tweaking.
\nYou can utilize Google Tag Assistant to attain better functionality of GTM. This is a free Chrome extension that can be downloaded here. Now, get a user-friendly website that suits the needs and wants of your consumers with all the required analytics.\n
In today's digital world, the demand for robust identity proofing solutions is greater than ever. As businesses strive to protect their systems from increasing cyber threats while maintaining a seamless customer experience, orchestration has emerged as a powerful tool.
\nBy integrating comprehensive identity proofing solutions through orchestration, companies can enhance security, improve compliance, and deliver a smoother user experience. Let’s understand the aspects of comprehensive identity-proofing solutions.
\nWith the rise of digital interactions, businesses face significant challenges in verifying the identities of users, customers, and employees. Cybercrime is rising, and organizations must protect sensitive information and prevent unauthorized access. This has made identity proofing an essential component of modern business operations.
\nTraditional identity verification methods, such as passwords and security questions, are no longer sufficient to combat sophisticated attacks. Businesses must adopt more advanced techniques that leverage biometric data, machine learning, and real-time analysis to ensure accurate and reliable identity verification.
\nOrchestration in identity proofing involves integrating various verification tools and processes into a single, cohesive platform. This approach allows businesses to automate and streamline identity verification tasks, making them more efficient and effective.
\nBy utilizing orchestration, companies can:
\nComprehensive identity proofing solutions offer advanced security features that help businesses protect their digital assets and user data. By leveraging multiple verification methods, organizations can create a robust defense against identity theft and fraud. Orchestration allows these security measures to be applied consistently and automatically, reducing the risk of human error.
\nBusinesses must navigate a complex landscape of data protection and privacy regulations, such as GDPR, CCPA, and PSD2.
\nComprehensive identity proofing solutions help companies stay compliant by integrating regulatory checks into their workflows. Orchestration ensures that these checks are performed consistently and accurately, minimizing the risk of non-compliance and associated penalties.
\nA streamlined and efficient identity verification process is crucial for providing a positive customer experience.
\nWith orchestration, businesses can reduce the time and effort required for users to prove their identities, leading to higher satisfaction and loyalty. Automated processes also minimize the risk of false positives, ensuring unnecessary security hurdles do not inconvenience legitimate users.
\n\n","frontmatter":{"date":"August 12, 2024","updated_date":null,"description":"In the rapidly evolving digital landscape, businesses are turning to comprehensive identity-proofing solutions to bolster security, ensure compliance, and enhance customer experiences. By leveraging orchestration, companies can streamline identity verification processes, reduce fraud, and build trust with their users.","title":"Mastering Orchestration: The Business Case for End-to-End Identity Proofing Solutions","tags":["identity orchestration","identity proofing","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7699115044247788,"src":"/static/d0989f98bd821ddeb9cf5df4770d959a/33aa5/id-proofing.jpg","srcSet":"/static/d0989f98bd821ddeb9cf5df4770d959a/f836f/id-proofing.jpg 200w,\n/static/d0989f98bd821ddeb9cf5df4770d959a/2244e/id-proofing.jpg 400w,\n/static/d0989f98bd821ddeb9cf5df4770d959a/33aa5/id-proofing.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Cooper Matheson","github":null,"avatar":null}}}},"pageContext":{"limit":6,"skip":162,"currentPage":28,"type":"//growth//","numPages":39,"pinned":"e7cd3e29-b556-50d2-be54-478fdad33955"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}