We want to give a big thank you and shout out to Union Gospel Mission (UGM) for giving us the opportunity to give back to the community!
\nThe holiday season serves as a great reminder to count our blessings. Many of us are fortunate in that we know which beds we’ll be sleeping in tonight. We consider hunger as an occasional discomfort we can easily solve. For gifts, we expect beautiful, new items from malls and boutiques rather than second-hand or dollar store finds. But we shouldn’t feel guilty. Instead, let’s feel grateful for the blessings we get to enjoy.
\nAs we count our blessings, the holiday season also reminds us not to simply give, but to embrace the joy of giving. With the help of UGM, the team at LoginRadius got to do just that. We celebrated the holiday season by preparing gifts for the residents at one of UGM Vancouver’s housing facilities.
\nTogether, the LoginRadius team wrote Christmas cards and assembled gift bags full of goodies. Each bag had necessities and treats, including socks, toothbrushes, toothpaste, gloves, candies, and chocolates.
\nAs LoginRadius grows from a tech startup to an established corporation, we’re reminded that the joy of giving is year-round. We feel lucky that we can contribute to projects that help our community. In fact, some of our own team members could have benefited from organizations like UGM in the past—our own CEO grew up in a rural village without running water or electricity.
\nOur night of preparing gifts and cards for UGM was a great way to get into the Christmas spirit. We hope you enjoy these photos and get inspired to help your local community, too.
\nHappy holiday and New Year from everyone at LoginRadius!
\nIf you wish to join UGM in helping our most vulnerable communities, please consider giving them a generous donation.
\n","frontmatter":{"date":"December 17, 2019","updated_date":null,"description":"We want to give the Union Gospel Mission (UGM) a huge thank you and shout out for giving us the chance to give the world back!","title":"LoginRadius Gets into the Christmas Spirit (of Giving)","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.408450704225352,"src":"/static/79b1fa2b13099d16865cc75f381cd0ec/33aa5/christmas-spirit-of-giving.jpg","srcSet":"/static/79b1fa2b13099d16865cc75f381cd0ec/f836f/christmas-spirit-of-giving.jpg 200w,\n/static/79b1fa2b13099d16865cc75f381cd0ec/2244e/christmas-spirit-of-giving.jpg 400w,\n/static/79b1fa2b13099d16865cc75f381cd0ec/33aa5/christmas-spirit-of-giving.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"If you own or manage an e-commerce business, then you’re aware that a solid customer experience (CX) strategy is vital to success. But…","fields":{"slug":"/growth/improve-customer-experience-ecommerce/"},"html":"If you own or manage an e-commerce business, then you’re aware that a solid customer experience (CX) strategy is vital to success. But before you consider tackling CX, it’s important to understand what it is and what it can do for your business.
\nIn the context of e-commerce business and online retail stores, customer experience refers to how a brand manages to engage its customers across the web.
\nCustomer experience describes a customer’s perception of how a company interacts with them, and vice versa. Whether it’s in-store, through mobile, or web, this perception is the driving factor that affects customer behavior. It builds brand memories and encourages brand loyalty.
\nThink of CX as the \"fingerprints\" you leave on your customers. Every step of the journey— from the first impression to repeat purchases—is essential. Hence, businesses should evaluate every touchpoint of consumers who shop with you.
\nPleasant experiences encourage better revenue, positive reviews, and lifelong customers. By contrast, a poor customer experience leads to the opposite.
\nBasically, if customers love interacting with you, they’ll recommend you to others and stay with you longer. In many cases, customer loyalty can actually last generations, or for the life of the brand, itself.
\nThese recent stats and predictions shed some light on the question.
\nWhen it comes to providing a superior customer experience, \"people\" and \"product\" are the main drivers. Obviously, your visitors should be impressed by how your product performs. But customers should also be delighted by your customer support agents, should they seek their help.
\nManaging user identity can ensure a smooth and scalable response to the growing demands in customer expectations. To prepare your enterprise business for success during the holiday season, here are five opportunities to consider without breaking the bank.
\nProviding excellent mobile e-commerce (m-commerce) shopping experience can benefit retailers significantly. By 2021, m-commerce sales are expected to be responsible for 54% of overall e-commerce revenue, predicts Big Commerce.
\nThis is one of the reasons why your online retail store should be easily accessible on mobile devices, not just desktops and laptops.
\nKeep in mind that your mobile sites should be optimized. In fact, Think With Google reports that 53% of customers will abandon your site if it takes over three seconds to load. When they do bounce, chances are they’ll go straight to your competitors. One way to optimize your site is to reduce the file size on your website’s images.
\n“If a (Google) bot finds that your site is hostile to mobile users or loads very slowly, you're going to lose rank.
\n– John Lincoln, CEO of Ignite Visibility
\nIf more than 30% of your site visitors arrive via their smartphones, create a dedicated mobile app. These are far more efficient than responsive designs and offer a better customer experience.
\nOnce your mobile app is in place, you’ll need a digital transformation strategy to enhance and update processes and technical capabilities that will meet your customers' demands.
\nA solution to this is using a digital identity platform. This is a reliable way to engage customers during the holiday season and beyond while enriching their digital experience.
\nBrick-and-mortar retail isn’t dying. It only dies if you let it by not applying a digital strategy with identity management that personalizes the journey for your customers.
\nIn fact, Dollar General says that “digitally engaged customers” spend twice as much as the average checkout receipt. To address this, Dollar General launched a convenient “Order online and pick up at store” feature that analysts say could help attract a younger demographic.
\nIn short, shoppers like to combine digital and mobile shopping with in-person buying experiences. That’s why retailers should include mobile-friendly touchpoints in their marketing strategies.
\nHere are strategies for improving customer experience in-store, and out:
\nIn short, integrating digital and traditional touchpoints using CIAM tools will help you build customer satisfaction and loyalty that lasts.
\n“Expect to see more shoppers using mobile, especially as brands begin to encourage more in-store mobile engagement through push notifications and SMS messaging.”
\n– Rick Kenney, Head of Consumer Insights, Salesforce
\nThe best way to leverage the correlation between employee and customer experience is to create an employee experience portal. This portal can be an intranet system that will send customized messages to your employees and further boost their engagement with your customers.
\nKick this strategy off by deploying surveys to employees. This way, you can gain insights into consumer expectations, plus introduce engagement programs and other incentives.
\nOne good example of the new generation sales opportunities is the changing face of loyalty programs. About 70% of shoppers prefer loyalty programs and gift cards during their holiday shopping, and half of those customers will spend more on purchases than they otherwise would have.
\nOne right way to achieve an optimized customer experience is by creating an experiential approach. Here are some tips on that.
\nDo not simply target customers with product suggestions in their loyalty program based on browsing history. Over one-third of users find this approach invasive. Instead, create a more experiential approach that incorporates predictive selling from user data; this encourages loyalty redemptions and upsells.
\nYou can also add-in a unique, branded currency to appeal to your shoppers, further augmenting user-targets based on shopping activities.
\nWith legislation like GDPR and CCPA, there will be few allowances for mistakes in 2020. E-commerce brands that accidentally make mistakes will have to own up to it and take immediate actions to avoid the backlash.
\nWith large scale data breaches happening around the world, safety and transparency are being valued more than ever.
\nThe best e-commerce digital experience platform should be GDPR compliant or at least provide the tools to make your brand GDPR-ready.
\nSouthwest Airlines prides itself on being the largest low-cost carrier in the world, and it lists transparency as an important driver for its popularity. Their marketing campaign, \"Transfarency\" garnered over 5 million likes on Facebook and earned customer trust for promoting \"no hidden fees or extra charges\" as their value proposition.
\nBut what about the privacy aspect of it?
\nNo matter what e-commerce shopping experience you offer your customers, data security should be one of your biggest concerns. Cybercriminals are always on the lookout for loopholes to steal your customer's private data.
\nWhat's worse is that most customers often don’t take the necessary steps to protect themselves. CreditDonkey reports that 68% of customers use the same password for multiple websites. That’s a good reason for you to be extra vigilant when building a secure e-commerce customer experience. Here’s how you can get started.
\nLast week, we had a great time participating in Vancouver Startup Week's Community Crawl.
\nLoginRadius founder & CEO, Rakesh Soni, enjoying our new custom-made tiki bar.
\nOur “Tiki Tech” party was a great way to bring our team together and mingle with the Vancouver Startup community. Want to know how to throw a tiki party? Here’s an easy guide…
\nWhat’s a tiki-tastic atmosphere? You’ll know it when it feels like summer at your office despite the Raincouver weather. Here are some fun motifs you can buy for cheap!
\nBeing a startup with a modest budget, we had to be creative with the DIY decor.
\nWe painted colourful signs on cardboard and made little pineapple lanterns which we strung across the room. Then, to brighten the room, we added flamingo-pink dangling paper tissue balls from the ceiling. Hanging decorations from the ceiling are better than sticking them on walls. It makes a room look full and festive with very little material.
\nWe bought yellow lanterns and turned them into pineapples.
\nWe placed hand-painted signs, including our drinks menu, all over the room.
\nAnother easy way to add more tiki into a room is by playing music. We found a pre-made tiki playlist on a streaming app and let it loop throughout the night. There wasn’t any official dancing at our party, but we had lots of people bobbing their heads or tapping their feet to the beat.
\nOur team members and guests having fun at our tiki tech party.
\nThe tiki bar was made by a local carpenter. He came by our office to look at the space where the tiki bar will be housed, take measurements, and listen to vision for this piece of resistance.
\nWhat he built was better than what we expected! The frame is made of durable wood and lined with the bamboo-like exterior. On the inside, we have a fridge for the keg and another fridge for other drinks. On the surface of the bar is the tap for the beer. The front was lined with LED lights that changed colours. Everything is covered by a thatched roof, completing the tiki look.
\nTo the left is Mark from Torlay, our local carpenter, who designed and built our lovely tiki bar!
\nNo tiki party is complete without tropical cocktails…especially on a Friday afternoon after a long workweek. Luckily for us, we had an impressive tiki bar where we served endless drinks to our team members and guests.
\nSo that you’re prepared for guests, it’s wise to plan a drink menu a few days or weeks ahead of time. This gives you time to get cool ingredients or tiki-themed cups, umbrellas—whatever moves you!
\nTo ensure a fun relaxing night for everyone, we hired a bartender. His lime margaritas were to die for—and the sound of a cocktail in a shaker just adds to the festive vibe.
\nThe tap beer on the tiki bar was also a celebration on its own. Plus, right before the event, one of our team members whipped up some killer tropical sangria.
\nOur bartender, Sam, making amazing tropical drinks for us all night long.
\nWhether you do or don’t have a tiki bar, you can create the vibe around your cocktail table. Just use festive decorations or painted signs, plus fun tropical cups. And of course, use some tropical beverage ingredients, if you can! Then lean back and watch your guests get into tiki mood.
\nThe first impression is everything. Each guest who came through our doors received a flower lei over their heads. It’s a great way to create that instant tiki environment. We went a step further and created little tags for each lei with our company logo and a QR code that took them to our Careers page for those who are interested in joining us for more than just a tiki party.
\nLovely volunteers from Vancouver Startup Week helped us give leis to our guests.
\nOn our TV, we displayed a one-minute online survey that can be taken on mobile phones. Since LoginRadius secures digital identities, we asked our guests to check all the different digital identities they used in the past week. This included emails, online banking, various video games, social media, and more.
\nIndividuals scanned the QR code on our TV to take our one-minute digital identity survey.
\nWe had close to 90 guests and team member join our party. Based on our study, the most popular digital identity was work and personal emails. Nearly 100% of respondents used these two digital identities in the past week!
\nWork and personal emails are closely followed by LinkedIn. Our survey states that 91.3% of respondents used LinkedIn in the past week. This is interesting because according to Hootsuite, Facebook is the most popular social media website. Yet, Facebook/Instagram fell behind LinkedIn at 82.6%. This data may be influenced by Vancouver Startup Week. In preparing for this networking event, individuals might have recently checked and updated their professional profile on LinkedIn.
\nOn average, respondents used about 13 different digital identities that week. This not only raised awareness for our guests as consumers, but it also encouraged us as an identity management platform to continue creating stronger security and easier login authentication methods that organizations can use for their customers.
\nOn a weekend night, what better way to end a party than with an after-party? We had a group of people who were interested in continuing the fun after the predestined party time. This included both the CEO and CTO. Originally, they were going to move locations. However, since our office space was available for further into the night, everyone decided to stay there. Instead, we ordered pizza and took advantage of the overabundant storage of drinks supplied for the original party.
\nPlanning fun parties can be exhausting. Allowing spontaneous after parties can help you feel free and serve as a reminder that an enjoyable event doesn’t always have to be stringently planned.
\nThe after-party selfie—no party is complete without it!
\nSharing our tiki bar with the community led to lots of memorable meetings. Thanks to everyone who enjoyed our tropical drinks, embraced our leis, basked in our tiki atmosphere, and participated in our survey. We loved having the Vancouver Startup Community visit our office and we hope to see you at our future tiki events!
\n","frontmatter":{"date":"September 20, 2019","updated_date":null,"description":"Except that you hop from start-up offices to start-up offices, Neighborhood Crawl is like a pub crawl. It's an interesting open house event where tourists can check out various start-ups. More than a dozen startups have opened their doors, so thank you to anyone who has taken the time to check us out!","title":"How To Throw A Tiki Tech Party","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.550387596899225,"src":"/static/fc79693488b45fdec73ed791b9de6aed/14b42/how-to-throw-a-tiki-tech-party.jpg","srcSet":"/static/fc79693488b45fdec73ed791b9de6aed/f836f/how-to-throw-a-tiki-tech-party.jpg 200w,\n/static/fc79693488b45fdec73ed791b9de6aed/2244e/how-to-throw-a-tiki-tech-party.jpg 400w,\n/static/fc79693488b45fdec73ed791b9de6aed/14b42/how-to-throw-a-tiki-tech-party.jpg 800w,\n/static/fc79693488b45fdec73ed791b9de6aed/47498/how-to-throw-a-tiki-tech-party.jpg 1200w,\n/static/fc79693488b45fdec73ed791b9de6aed/0e329/how-to-throw-a-tiki-tech-party.jpg 1600w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Karl Wittig","github":null,"avatar":null}}}},{"node":{"excerpt":"It is an unprecedented time in the corona-hit world of sports. As franchises are preparing for a new age of fan experience in the sports…","fields":{"slug":"/growth/improving-customer-fan-experience-sports-entertainment-industry/"},"html":"It is an unprecedented time in the corona-hit world of sports. As franchises are preparing for a new age of fan experience in the sports industry, digital transformation is helping them give their fans newer and better ways to interact with their team.
\nDedicated phone applications are available for fans who cannot make it to the stadium. Today, they can monitor ball-by-ball action close-up in virtual reality or connect via social media with friends and even players in real-time. And still, if they want to enjoy traditional radio commentary, they can hook themselves on their wireless headsets.
\nAs ever more immersive technological platforms become available, the sports industry motivates more avid fans to attend games, interactions, increase retention rates, etc.
\nAs the home experience becomes more genuine and advanced with high-definition televisions, one significant element of fan engagement today is entertaining viewers with the most advanced and exciting games.
\nMoreso, with immersive technological platforms taking the lead, the sports industry motivates avid fans to attend sporting events under futuristic facilities. Today, they get access to free Wi-Fi, social media presence, HD scoreboards, and digital ticket concessions, among others.
\nThis leads to the fact that digital identity plays an important role in their willingness to engage as fans online. A customer identity and access management (CIAM) solution can help sports franchises discover new ways to interact with fans inside the stadium and out.
\nAccording to a report by Capgemini, nearly 70% have already enhanced their overall viewing experience. That's a big number!
\nThe potential is immense. Fans are becoming more willing to connect with their favorite clubs and leagues after months without sports. The Premier League eSports league alone secured over 150 million cumulative video views when in lockdown. It is inevitable that this growth in digital participation will continue, and it is high time leagues, and teams understand that.
\nBut then, there are a few hiccups. Here are some of the key issues that may hinder the fan experience in the sports industry.
\nThe lack of a physical audience is already making it very difficult for sports broadcasters to catch the emotional content of the game. The breathless hush is being missed that have always said more than a roar.
\nYet technology can provide players with a sense of stability and consistency that is preferable to disturbing during a time of social isolation.
\nPost corona, the other incentive that media partners will continually pursue to enrich fan experience in the sports industry is to make live programming much more innovative than it is at present. If we can put cameras in the locker room, for example, and capture players' real-time emotions, that will be great.
\nAnother option is the use of Spidercam to interview a player in real-time. It will capture real-time emotions and make broadcasting even more engaging and interactive.
\nCOVID-19 has created an incentive for broadcasters to shift their formulaic approach to sports. Broadcasters should consider the possibility of showing images of fans cheering from the comfort of their home during the telecast.
\nThe fans on the sofa will replace the fans in the stands. TV and streaming devices can display fans' emotions—nervous, worried, and happy as they see their favorite player in action.
\nTo begin, the basics. Sports franchises should make sure that their fans are safe and secure. Because digital is embedded in every aspect of the business, you don't want your fans to have second thoughts about their identities online.
\nBelow are a few practices that will boost fan experience in the sports industry.
\nIf you are looking to deliver a positive fan experience and reach maximum engagement, paving the way for a data-driven approach will be helpful. Here's how you can take control.
\nLike a good coach studying the opponent to formulate a game plan, customer data helps franchisees learn how fans are engaging with the team and what to offer them. A CIAM platform can help you formulate just that with a better approach to cybersecurity.
\nThe future of the fan experience in the sports industry relies on a more streamlined and strategic approach to sensing, data analytics, and networks, which sees the stadium as a value-integration hub.
\nIT strategy is not a tertiary feature in this case. The future of stadium entertainment is key to it. Emphasize more on offering contextual, convenient, and personalized smart-stadium experiences.
\nFor games and betting apps to sustain in the competition, they require reliable real-time platforms to go live. Missing merely sixty minutes in a year can be terrible for the fan experience and disastrous business. It will even lead to failed fan loyalty and irreparable repercussions.
\nThe solution? 100 percent uptime.
\nThe esports industry is disrupted continuously by new games—some hit popularity almost immediately. For example, the closed beta of the new game Valorant released in April 2020 was viewed by 1.7 million peak players on the same day for 34 million hours.
\nBut then, the esport fans aren't homogenous audiences. A CIAM solution can help segment the fan journey as:
\nThe new generation connects with their favorite brands differently. They switch from one outlet to another and want to be completely involved. These are fluid fans that are quickly becoming the industry's favorite. As they are omnichannel, they are more likely to discover new games.
\nBusinesses are approaching identity management platforms to understand the journey of these fluid fans and create strategies to get them involved.
\nLoginRadius helps businesses use the data they collect to the fullest by creating unified profiles for each fan. The CIAM platform allows for the storage of highly customizable data fields, as well as custom objects, which track more dynamic sets of data such as purchase history. From there, the progressive profiling feature provides robust fan insights in order to segment them for more personalized and targeted campaigns.
\nPersonalized mobile apps and services are a great way to enhance the fan experience in the sports industry. But forcing fans to create multiple accounts in order to engage with the various components of these apps is disruptive and can lead to a lack of adoption for those services.
\nWith the single sign-on (SSO) function of the LoginRadius solution, fans can access each team platform with a single set of credentials. And for third-party domains, such as ticketing platforms, LoginRadius offers federated SSO to push a fan's credentials to that platform to maintain a frictionless experience.
\nWith SSO in place, fans can go from watching highlights of their favorite player to buying their jersey to purchasing tickets for their next game, all under a single account.
\nMuch has been added to the fan experience in the sports industry in a recent couple of years. The truth is that there is no beginning or end. It's just a matter of adjusting.
\nHaving said that, fans will speculate the sports industry in a very different light in the post-pandemic world. To improve the fan experience in the sports industry, you need to be observant of what's happening in the market... And get real!
\n\n","frontmatter":{"date":"November 15, 2018","updated_date":null,"description":"In the crown-hit world of sports, it is an extraordinary moment. Digital transformation is helping them give their fans new and easier ways to connect with their team as teams prepare for a new age of fan engagement in the sports industry.","title":" Improving Fan Experience in the Sports Industry","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.3986013986013985,"src":"/static/7e1b93783f718ddfd9b4b42c811a64a9/9a31d/Fan-experience-in-sports-industry.jpg","srcSet":"/static/7e1b93783f718ddfd9b4b42c811a64a9/f836f/Fan-experience-in-sports-industry.jpg 200w,\n/static/7e1b93783f718ddfd9b4b42c811a64a9/2244e/Fan-experience-in-sports-industry.jpg 400w,\n/static/7e1b93783f718ddfd9b4b42c811a64a9/9a31d/Fan-experience-in-sports-industry.jpg 767w","sizes":"(max-width: 767px) 100vw, 767px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"Everywhere you look, companies are announcing plans to undergo digital business transformations. The problem they are facing, however, is…","fields":{"slug":"/growth/4-things-consider-starting-digital-transformation/"},"html":"Everywhere you look, companies are announcing plans to undergo digital business transformations. The problem they are facing, however, is deciding where to start.
\nA recent study by Gartner found that 66% of leaders have plans for a digital transformation, but only 11% are actually able to achieve it at scale. And the reason for these poor results? A whopping 57% of organizations are struggling to find a starting point for their transformation. If you happen to be one of these organizations, keep reading for the top 4 things to consider when starting a digital transformation.
\nA good place to start your digital transformation is to build initiatives that focus on changing your operating model. But what does being more connected actually mean? Well, for starters, one of the main ways that companies are getting more connected is by making their data more available and transparent across their entire digital ecosystem. This will actually help you make money in new ways. For example, you can gather and use that data to create new revenue-generating services.
\nBeing more connected will help your organization cross the threshold of your transformation to enable you, your suppliers, partners, and customers to work more closely together, and improve value throughout your business.
\nWhile the first two steps are focused on improving your operating model, this one will help you change your business model completely. For example, by utilizing the right tools and technology, you will be able to empower your partners and customers to create value for themselves, which will multiply your business's potential.
\nBut what does this actually mean?
\nInstead of you proving to your partners and customers the benefits of working with you, you are providing them with the tools so they can easily discover this for themselves. Not only that, but this also enables you to provide a self-serve model throughout your business, so you can focus your resources on improving your services and offerings.
\nThis last step is key, as it will help you focus on changing both your business and operating models. Simply by utilizing others to help create and deliver the value to your business. For example, instead of using your own resources to build tools that would help bring value, you can outsource and have experts do it for you, so you can focus on what you do best.
\nOne great tool that would help you achieve this, is a CIAM solution. These platforms are a huge help in regards to helping you manage and secure you customers' data and identities. And another great thing about them? The newer platforms are completely cloud-based and are managed for you. Meaning the potential for the value it could bring to you are endless.
\nCurious about what value this could bring you? Check out these resources to learn more.
\n","frontmatter":{"date":"August 09, 2018","updated_date":null,"description":"Everywhere you look, businesses are revealing plans to undergo digital business transformations. The problem they are facing, though is deciding where to start.","title":"4 Things to Consider When Starting a Digital Transformation","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/8d4a08bdefc57f74148d1b11b0bfd2da/14b42/4-things-consider-starting-digital-transformation.jpg","srcSet":"/static/8d4a08bdefc57f74148d1b11b0bfd2da/f836f/4-things-consider-starting-digital-transformation.jpg 200w,\n/static/8d4a08bdefc57f74148d1b11b0bfd2da/2244e/4-things-consider-starting-digital-transformation.jpg 400w,\n/static/8d4a08bdefc57f74148d1b11b0bfd2da/14b42/4-things-consider-starting-digital-transformation.jpg 800w,\n/static/8d4a08bdefc57f74148d1b11b0bfd2da/47498/4-things-consider-starting-digital-transformation.jpg 1200w,\n/static/8d4a08bdefc57f74148d1b11b0bfd2da/0e329/4-things-consider-starting-digital-transformation.jpg 1600w,\n/static/8d4a08bdefc57f74148d1b11b0bfd2da/14d47/4-things-consider-starting-digital-transformation.jpg 2678w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"Preparing accurate test cases for payment gateway is a general task for a tester working in a service industry. In this post, I have…","fields":{"slug":"/growth/test-cases-for-your-e-commerce-payment-gateway-page/"},"html":"Preparing accurate test cases for payment gateway is a general task for a tester working in a service industry. In this post, I have discussed some important scenarios that are inevitable while performing payment gateway testing. Also, I have discussed about the important points one should keep in mind while writing test cases for payment gateway.
\nNote:- Also, if you want to know how to write the best test cases for a perfect UI for your website, go through this article.
\nA payment gateway is a processing unit that approves online payments (debit cards, credit cards, e-wallets, netbanking) for online purchases. The gateways protect highly sensitive details like account holder details, card details, and so on. The data is transferred securely between the two groups: merchant site and customer.
\nThere are two types of payment gateways. They are as follows:-
\nAs you have known the basics about payment gateway, let me tell you what aspects you should keep in mind while creating test cases for check out page:-
\nHere, let’s discuss the example of an E-commerce website’s payment gateway page.
\nTest Cases
\nProcess
\nSteps To Execute
\nExpected Results
\nTC-001
\nAdding to Cart
\n1. Select Items 2. Click on Add to cart
\n1. Selected Items should be displayed on checkout page 2. Total amount should be calculated
\nTC-002
\nAdding to Cart
\n1. Select Items 2. Select quantity 3. Click on Add to cart
\n1. Selected items should be displayed with its quantity 2. Total amount should be calculated accordingly
\nTC-003
\nAdding Coupon code
\n1. Select item 2. Apply coupon code 3. Click on Add to cart
\nApplying a valid coupon code will deduct the amount accordingly
\nTC-004
\nAdding Invalid Coupon code
\n1. Select item 2. Apply coupon code 3. Click on Add to cart
\nApplying an invalid coupon code will give an error message- \"Invalid Coupon\" and will not deduct the amount
\nTC-005
\nKeeping the site idle for sometime after adding products to cart
\n1. Select Items 2. Click on Add to Cart 3. leave the site for sometime
\nAfter coming back, items should be still visible in the cart
\nTC-006
\nCheck that Checkout Address Page consist of all the details of product such as Name, Quantity, Amount, etc.
\n1. Select Items 2. Click on Add to Cart
\nAll the information should show on cart page
\nTC-007
\nCheck the Name, Street Address, City, State, Country, Postal code are mandatory field in the Checkout Address page.
\n1. Select Items 2. Click on Add to cart 3. Check the Address field
\nAll the fields should required
\nTC-008
\nRemove items from the cart
\n1. Select 2-3 Items 2. Click on Add to Cart 3. On cart page remove one item
\nAfter removing one item payment should update
\nTC-009
\nCheck Cancel Button
\n1. Select 2-3 Items 2. Click on Add to Cart 3. Click on cancel button
\n1. It should not redirect to payment 2. Item should not remove from cart
\nTC-010
\nCheck the Name on Card, Card Number,Expiration date, CVV are mandatory fields in the
\n1. Select the card type 2. Do not fill any information 3. Click on Submit button
\nIt should show the validation message for all the required fields
\nTC-011
\nCheck the error message when enter invalid input for mandatory fields
\n1. Select the card type 2. Enter invalid card number [Check for CVV, Expiration date] 3. Click on submit button
\nIt should show error message for invalid details
\nTC-012
\nCheck the redirection after successful payment
\n1. Select the card type 2. Enter valid details 3. Click on submit button
\n1. Payment should done successfully. 2. It should redirect to site home page with proper details. 3. It should show order no on thank you page.
\n","frontmatter":{"date":"July 21, 2017","updated_date":null,"description":"Trying to make test cases to build a flawless payment gateway page for your ecommerce website? Here are some factors you need to take seriously before creating test cases for payment gateway page.","title":"Test Cases For Your E-commerce Payment Gateway Page","tags":["payment gateway","technology","ecommerce"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7699115044247788,"src":"/static/aed422329b9801dc1baac0ea6cefb41c/0edbf/Test-Cases-for-your-Ecommerce-Payment-Gateway-Page.png","srcSet":"/static/aed422329b9801dc1baac0ea6cefb41c/69585/Test-Cases-for-your-Ecommerce-Payment-Gateway-Page.png 200w,\n/static/aed422329b9801dc1baac0ea6cefb41c/497c6/Test-Cases-for-your-Ecommerce-Payment-Gateway-Page.png 400w,\n/static/aed422329b9801dc1baac0ea6cefb41c/0edbf/Test-Cases-for-your-Ecommerce-Payment-Gateway-Page.png 560w","sizes":"(max-width: 560px) 100vw, 560px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}}]},"markdownRemark":{"excerpt":"Introduction In today's digital world, the demand for robust identity proofing solutions is greater than ever. As businesses strive to…","fields":{"slug":"/growth/identity-proofing-orchestration-security/"},"html":"In today's digital world, the demand for robust identity proofing solutions is greater than ever. As businesses strive to protect their systems from increasing cyber threats while maintaining a seamless customer experience, orchestration has emerged as a powerful tool.
\nBy integrating comprehensive identity proofing solutions through orchestration, companies can enhance security, improve compliance, and deliver a smoother user experience. Let’s understand the aspects of comprehensive identity-proofing solutions.
\nWith the rise of digital interactions, businesses face significant challenges in verifying the identities of users, customers, and employees. Cybercrime is rising, and organizations must protect sensitive information and prevent unauthorized access. This has made identity proofing an essential component of modern business operations.
\nTraditional identity verification methods, such as passwords and security questions, are no longer sufficient to combat sophisticated attacks. Businesses must adopt more advanced techniques that leverage biometric data, machine learning, and real-time analysis to ensure accurate and reliable identity verification.
\nOrchestration in identity proofing involves integrating various verification tools and processes into a single, cohesive platform. This approach allows businesses to automate and streamline identity verification tasks, making them more efficient and effective.
\nBy utilizing orchestration, companies can:
\nComprehensive identity proofing solutions offer advanced security features that help businesses protect their digital assets and user data. By leveraging multiple verification methods, organizations can create a robust defense against identity theft and fraud. Orchestration allows these security measures to be applied consistently and automatically, reducing the risk of human error.
\nBusinesses must navigate a complex landscape of data protection and privacy regulations, such as GDPR, CCPA, and PSD2.
\nComprehensive identity proofing solutions help companies stay compliant by integrating regulatory checks into their workflows. Orchestration ensures that these checks are performed consistently and accurately, minimizing the risk of non-compliance and associated penalties.
\nA streamlined and efficient identity verification process is crucial for providing a positive customer experience.
\nWith orchestration, businesses can reduce the time and effort required for users to prove their identities, leading to higher satisfaction and loyalty. Automated processes also minimize the risk of false positives, ensuring unnecessary security hurdles do not inconvenience legitimate users.
\n\n","frontmatter":{"date":"August 12, 2024","updated_date":null,"description":"In the rapidly evolving digital landscape, businesses are turning to comprehensive identity-proofing solutions to bolster security, ensure compliance, and enhance customer experiences. By leveraging orchestration, companies can streamline identity verification processes, reduce fraud, and build trust with their users.","title":"Mastering Orchestration: The Business Case for End-to-End Identity Proofing Solutions","tags":["identity orchestration","identity proofing","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7699115044247788,"src":"/static/d0989f98bd821ddeb9cf5df4770d959a/33aa5/id-proofing.jpg","srcSet":"/static/d0989f98bd821ddeb9cf5df4770d959a/f836f/id-proofing.jpg 200w,\n/static/d0989f98bd821ddeb9cf5df4770d959a/2244e/id-proofing.jpg 400w,\n/static/d0989f98bd821ddeb9cf5df4770d959a/33aa5/id-proofing.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Cooper Matheson","github":null,"avatar":null}}}},"pageContext":{"limit":6,"skip":216,"currentPage":37,"type":"//growth//","numPages":39,"pinned":"e7cd3e29-b556-50d2-be54-478fdad33955"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}