{"componentChunkName":"component---src-templates-blog-list-template-js","path":"/identity/29","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"excerpt":"Introduction The current COVID-19 times have given rise to extensive phishing scams all around the world. According to the IBM study, the…","fields":{"slug":"/identity/5-myths-about-phishing-attack/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>The current COVID-19 times have given rise to extensive phishing scams all around the world. According to the <a href=\"https://newsroom.ibm.com/2021-07-28-IBM-Report-Cost-of-a-Data-Breach-Hits-Record-High-During-Pandemic\">IBM study</a>, the costs for data breaches were found to be $4.24 million per incident.  Also, credential phishing was the most common method used by attackers.</p>\n<p>Credential <a href=\"https://www.loginradius.com/blog/identity/phishing-for-identity/\">phishing scammers</a> are now targeting corporate businesses to carry out their attacks. Many businesses around the world lose millions to direct and indirect costs of credential phishing attacks every year. </p>\n<p>In this blog, we will understand more about credential phishing and debunk five myths about credential phishing.</p>\n<h2 id=\"what-is-credential-phishing\" style=\"position:relative;\"><a href=\"#what-is-credential-phishing\" aria-label=\"what is credential phishing permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What Is Credential Phishing?</h2>\n<p>In today's digital workplace, businesses are leveraging technology and innovation to improve their business processes, work operations, and culture. </p>\n<p>Business operations are simplified by innovative software to deliver the best to customers as well as employees. </p>\n<p>For example, using employee engagement software and digital signatures to deliver an excellent employee experience, using email marketing software to deliver the right messages to customers, or using a <a href=\"https://www.walkme.com/glossary/digital-adoption-platform/\">digital adoption platform</a> to help your customers with product walk-throughs.</p>\n<p>Registering for the software by creating an account is the first step towards building a successful workplace. Having a secure login system thus becomes the need of the hour. </p>\n<p>Attackers usually send targeted emails, often impersonating a trusted individual to engage with the victim while having a sense of urgency. They convince the victim to provide credentials or extract their login details via digital manipulation. </p>\n<p>Credential phishing attacks are usually targeted attacks that are backed by extensive research about the target. It always contains a link to a fake login page hosted on a spoof domain or disguised URLs. Once the victims click on the link, they are directed to the phishing website for stealing the credentials.</p>\n<p>The victims' credentials are then used to carry out secondary attacks like fraudulent funds transfer, stealing company data, identity fraud, and other fraudulent activities.</p>\n<p><a href=\"https://www.loginradius.com/resource/understanding-credential-stuffing-attacks-whitepaper\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAGCAYAAADDl76dAAAACXBIWXMAAAsSAAALEgHS3X78AAABgElEQVQY00WQTUsbURSGB4XMh5MESVSMcWJionZ0jFQnMyaZRGKi4heoSPGDUnAhWIqrrlrddFX/SLsSdFOajeBKNy5duPCvPN65Rly8nAPvOc9971H0sSqhDKGe8QBzIujUmqxvfigtX8aYbJD0t0gUF9GnmmgTdbRCBa0zo0iYWI6ncqiaQXdEF1KJGFHMxACxgieGQ3AFXSya0y2sxh528xNGaRvVWRJhKq8PCl8CVdGM2C6+V8UpetiOR35smpgZJZqbRR+voYp0yWITy18nNbvMgFDaXWFkfoOUu/oO1DpNerLFTPWQwtwufWmXfisgFreJ5+cFMJDpwrmEgKa9dYb9Vw2V1uR5Qk9+OWx6xN16M3Ui1i56aomoopC1KuTdY5HQx7TrKIMzfD274PHpmct/N/y5+s/f6za39w+0b+/odRpERsshsCqByWydeHaHZH9RAuecDRaCz6iZj8Kv0ZUp4W1+4eTHbw5Oz9j/9lPq6PsvDk/PMT/U5OleAFkUvqyBB+2CAAAAAElFTkSuQmCC'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"WP-credential-stuffing\"\n        title=\"WP-credential-stuffing\"\n        src=\"/static/b3baaddebefb0cbc65bd1297d10b82fd/e5715/WP-credential-stuffing.png\"\n        srcset=\"/static/b3baaddebefb0cbc65bd1297d10b82fd/a6d36/WP-credential-stuffing.png 650w,\n/static/b3baaddebefb0cbc65bd1297d10b82fd/e5715/WP-credential-stuffing.png 768w,\n/static/b3baaddebefb0cbc65bd1297d10b82fd/81501/WP-credential-stuffing.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h2 id=\"top-5-myths-about-credential-phishing-you-should-know\" style=\"position:relative;\"><a href=\"#top-5-myths-about-credential-phishing-you-should-know\" aria-label=\"top 5 myths about credential phishing you should know permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Top 5 Myths About Credential Phishing You Should Know</h2>\n<p>Most of us think that we can easily spot a phishing email and would not fall prey to fraudulent activities. However, it is not true. Let us have a look at the five myths about credential phishing.</p>\n<h3 id=\"1-tech-savvy-individuals-do-not-fall-prey-to-credential-phishing\" style=\"position:relative;\"><a href=\"#1-tech-savvy-individuals-do-not-fall-prey-to-credential-phishing\" aria-label=\"1 tech savvy individuals do not fall prey to credential phishing permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Tech-savvy individuals do not fall prey to credential phishing.</h3>\n<p>One of the biggest misconceptions of phishing attacks is tech-savvy individuals do not fall prey to credential phishing. All phishing emails are very similar to the normal emails you would receive from your colleagues. That is why it is difficult for anyone to ascertain at the first glance if the email received is genuine or not.</p>\n<p>Attackers are fine-tuning their messages based on the data available on social media and other platforms, thereby increasing the chances of the victims clicking on their links. </p>\n<p>The best approach would be to make the employees <a href=\"https://www.loginradius.com/blog/identity/stop-scammers-getting-email-address/\">aware of the phishing emails</a> and use security awareness solutions to perform analysis of emails on a timely basis. </p>\n<h3 id=\"2-customers-are-easy-targets-for-phishing\" style=\"position:relative;\"><a href=\"#2-customers-are-easy-targets-for-phishing\" aria-label=\"2 customers are easy targets for phishing permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Customers are easy targets for phishing.</h3>\n<p>Phishing is generally regarded as a consumer-based threat. However, reports suggest that attackers are also targeting organizations to gain access to financial systems and commit fraud. </p>\n<p>For example, attackers commit insurance fraud by stealing employee information from the database of the organization. </p>\n<p>Corporate email accounts are an excellent target for credential phishing because attackers can use just one account as a foothold to carry out more phishing operations. </p>\n<p>For example, eBay was once <a href=\"https://news.netcraft.com/archives/2015/09/23/ebay-phishing-sites-hosted-by-ebay.html\">attacked by phishers</a> who managed to display a malicious web page within eBay's website. This invasion was not noticed by any of the users as it came out to look legitimate. The attackers have complete access to users' accounts, credit card information, and other details.</p>\n<p>Another instance of phishing is Epsilon. Epsilon, one of the largest corporate email providers, was a victim of phishing in the year 2011. The attackers had obtained the customer data via this attack.</p>\n<p>Phishing is not just restricted to sending messages via email. Communicating via SMS and social media are also targeted to gather personal information. </p>\n<h3 id=\"3-phishing-emails-can-be-easily-identified\" style=\"position:relative;\"><a href=\"#3-phishing-emails-can-be-easily-identified\" aria-label=\"3 phishing emails can be easily identified permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. Phishing emails can be easily identified.</h3>\n<p>Attackers go the extra mile to design and compile a message that looks genuine by </p>\n<p>copying the same messaging format, logo, and signature. They project urgency in their messages to push the victims into taking immediate action.</p>\n<p>For example, this is a new email intercepted by MailGuard that seems like an auto-generated notification about password expiry. </p>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 512px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 52.1484375%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"ss-1\"\n        title=\"ss-1\"\n        src=\"/static/f64571e20ecb213b08d08128876e8e15/36dd4/ss-1.jpg\"\n        srcset=\"/static/f64571e20ecb213b08d08128876e8e15/36dd4/ss-1.jpg 512w\"\n        sizes=\"(max-width: 512px) 100vw, 512px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<p><a href=\"https://www.mailguard.com.au/blog/phishing-email-employing-cpanel-branding-claims-your-password-has-expired\">Source</a> </p>\n<p>Here are some <a href=\"https://www.loginradius.com/blog/identity/phishing-for-identity/\">tips to recognize phishing</a> emails.</p>\n<ul>\n<li>Check the sender's email address. If it is not from an official site, there are chances that the email is from an attacker.</li>\n<li>Check if the domain name in the sender's email is misspelled. Attackers today are spoofing domain names for sending phishing messages.</li>\n<li>The quality of email messages also plays a major role. If the message is poorly written with spelling and grammar mistakes, the email is likely coming from an unauthorized source.</li>\n<li>Check if the email contains a genuine signature. Digital signatures also guarantee the authenticity of the message.</li>\n<li>Check if your email contains suspicious links redirecting to some bogus websites.  </li>\n</ul>\n<h3 id=\"4-users-should-stop-clicking-on-foreign-links-and-unknown-emails\" style=\"position:relative;\"><a href=\"#4-users-should-stop-clicking-on-foreign-links-and-unknown-emails\" aria-label=\"4 users should stop clicking on foreign links and unknown emails permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. Users should stop clicking on foreign links and unknown emails.</h3>\n<p>Most of the time, a phishing attack aims to get the victim to click on a link. Attackers mask malicious links to make them look like genuine ones.</p>\n<p>Users can refrain from clicking on the links in the emails thus minimizing the </p>\n<p>risks of giving out information. Hovering over the hyperlink will help you see the URL and know whether it is a legitimate website or not. </p>\n<p>For example, some links could be misspelled domain names or subdomains. </p>\n<p>Furthermore, you can train your employees to identify such links and report the same to the respective team accordingly. This will help in the early detection of spammy emails.</p>\n<h3 id=\"5-antivirus-software-helps-in-detecting-all-phishing-messages\" style=\"position:relative;\"><a href=\"#5-antivirus-software-helps-in-detecting-all-phishing-messages\" aria-label=\"5 antivirus software helps in detecting all phishing messages permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5. Antivirus software helps in detecting all phishing messages.</h3>\n<p>Antivirus software does help in detecting phishing messages but they can not completely stop them from coming altogether. You can set up filters in your email inbox to filter out spam messages. </p>\n<p>Investing in an anti-phishing tool can help in detecting phishing attempts and blocking </p>\n<p>them before they land in your email inbox. </p>\n<h2 id=\"some-more-security-measures-you-can-follow\" style=\"position:relative;\"><a href=\"#some-more-security-measures-you-can-follow\" aria-label=\"some more security measures you can follow permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Some More Security Measures You Can Follow</h2>\n<ul>\n<li>Implement stringent security measures across the entire organization using the <a href=\"https://www.loginradius.com/blog/identity/customer-identity-and-access-management/\">consumer IAM</a> system. </li>\n<li>Set up a single sign-on to unify all your applications and enhance security.</li>\n<li>Use multi-factor authentication to authenticate login attempts.</li>\n</ul>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>Regardless of <a href=\"https://www.loginradius.com/blog/identity/secure-email-address-website/\">how secure your email systems</a> are or how well you train your employees, credential phishing can happen in any organization. Understanding the impact of phishing on your organization and adopting the required technology is necessary to combat these attacks. It can help you defend your organization against phishing, malware, and other malware threats.</p>\n<p>We are sure the information shared in this post will help keep your organization safe from such attacks. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-free-demo-loginradius\"\n        title=\"book-a-free-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 28, 2022","updated_date":null,"description":"Most of us think we can spot a phishing email, but are we really safe against online fraud? Here are some truths about credential phishing.","title":"5 Myths About Phishing You Should Know","tags":["data security","mfa","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.4184397163120568,"src":"/static/f7d7e0fdcf7a8f843db90f44a7b732c3/33aa5/phish-email.jpg","srcSet":"/static/f7d7e0fdcf7a8f843db90f44a7b732c3/f836f/phish-email.jpg 200w,\n/static/f7d7e0fdcf7a8f843db90f44a7b732c3/2244e/phish-email.jpg 400w,\n/static/f7d7e0fdcf7a8f843db90f44a7b732c3/33aa5/phish-email.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Lucy Manole","github":null,"avatar":null}}}},{"node":{"excerpt":"Introduction The use of passwords as the primary means of authentication has been under scrutiny for as long as they have been in existence…","fields":{"slug":"/identity/common-vulnerabilities-password-based-login/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>The use of passwords as the primary means of authentication has been under scrutiny for as long as they have been in existence. Passwords are meant to be used by authorized users only, but they are easily compromised by malicious actors, and thus, they have increasingly become a larger security risk.</p>\n<p>This article discusses some common security issues found in password-based login systems and how to avoid them.</p>\n<h2 id=\"vulnerabilities-in-password-based-login\" style=\"position:relative;\"><a href=\"#vulnerabilities-in-password-based-login\" aria-label=\"vulnerabilities in password based login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Vulnerabilities in Password-based Login</h2>\n<p>Passwords are one of the most vulnerable forms of user authentication. We can see this in practice when we look at how they're put to use. </p>\n<p>Oftentimes users may reuse the same password across multiple websites, which means that if an attacker manages to break into one of their accounts, they can compromise all of them. It's not uncommon for users to even have the same password for their email as they do for their online banking.</p>\n<p>Beyond the lack of uniqueness in passwords, there are other security issues with them as well. If a user doesn't update their password regularly, it can be easier for an attacker to crack it over time. Not only that, but it's also common for users to choose weak passwords that contain no numbers or special characters and include simple words (such as \"password\" itself).</p>\n<p>Some of the most common security issues in password-based login include:</p>\n<h3 id=\"1-brute-force-attack\" style=\"position:relative;\"><a href=\"#1-brute-force-attack\" aria-label=\"1 brute force attack permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Brute Force Attack</h3>\n<p>A <a href=\"https://www.loginradius.com/blog/identity/brute-force-lockout/\">brute force attack</a> is a method of hacking that uses trial and error to crack passwords (e.g., login credentials and encryption keys) by attempting a large amount of combinations for them. It is a simple yet reliable tactic that is often used when the attacker has only a limited amount of information about its target, such as a username or when they know the general structure of the password, but not its specific content.</p>\n<p><strong>Consequences of brute force attacks</strong></p>\n<ul>\n<li>Your personal and valuable data is at risk.</li>\n<li>Hackers spread malware to cause disruptions in a network.</li>\n<li>Hackers hijack targeted systems for malicious activities. </li>\n<li>Such attacks can ruin your company’s reputation. </li>\n</ul>\n<p><strong>How  to prevent brute force attacks?</strong></p>\n<ul>\n<li>Use longer passwords with varied character types.</li>\n<li>Change your passwords frequently.</li>\n<li>Use different usernames for every site.</li>\n<li>Use a password manager to track your online login info automatically.</li>\n</ul>\n<h3 id=\"2-phishing-attacks\" style=\"position:relative;\"><a href=\"#2-phishing-attacks\" aria-label=\"2 phishing attacks permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Phishing Attacks</h3>\n<p>A <a href=\"https://www.loginradius.com/blog/identity/phishing-for-identity/\">phishing attack</a> is a common type of cyber attack, where the hackers send fraudulent communications through email that appears to come from a reputable source. Using this method, hackers try to steal sensitive data like credit cards and login information. Sometimes hackers do this to install malware on the victim’s device and obtain employee login information or other details for an attack against a specific company. </p>\n<p><strong>Types of phishing attacks</strong></p>\n<ul>\n<li><strong>Deceptive phishing</strong>: This type of attack uses “spoofed” email addresses so that the victim believes the message is from a legitimate email address. Attackers will typically use the name of a real person within the company to try and convince the victim that they need to take action on a matter immediately.</li>\n<li><strong>Spear-phishing</strong>: This type of attack is personalized, targeting specific individuals or departments in an organization. Spear-phishers will do research to find out who they’re trying to target, and craft their emails specifically for them—using personal details like names, job titles, locations, and more in order to gain their trust. </li>\n<li><strong>Whaling:</strong> Whaling targets high-level employees within an organization through spear-phishing techniques. Often times these attacks will happen over phone calls or video conferences rather than email because they’re usually targeting CEOs and CTOs of an organization.</li>\n</ul>\n<p><strong>How to avoid phishing attacks?</strong></p>\n<ul>\n<li>Protect all devices in the organization using security software.</li>\n<li>Use a mandatory update policy on devices that access your network.</li>\n<li>Use <a href=\"https://www.loginradius.com/multi-factor-authentication/\">multi-factor-authentication</a>.</li>\n<li>Open and read your emails mindfully to avoid the security risk.</li>\n</ul>\n<h3 id=\"3-credential-stuffing\" style=\"position:relative;\"><a href=\"#3-credential-stuffing\" aria-label=\"3 credential stuffing permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. Credential Stuffing</h3>\n<p><a href=\"https://www.loginradius.com/blog/identity/prevent-credential-stuffing-attacks/\">Credential stuffing </a>is a type of cyber attack in which attackers use credentials obtained through a data breach on one service to log in to another unrelated service.</p>\n<p>If an attacker has a list of usernames and passwords obtained from a breach of a popular department store, he uses the same login credentials to try and log in to the site of a national bank. The attacker knows that some customers of that department store are the customers of that particular bank too. They can withdraw money if any customers use the same usernames and passwords for both services. But these attacks are known to have a low success rate.</p>\n<p><a href=\"https://www.cpomagazine.com/cyber-security/digital-shadows-researchers-say-over-15-billion-stolen-passwords-are-circulating-on-the-dark-web/\">The Digital Shadows Photon Research </a>states that the number of stolen username and password combinations currently available on the dark web is more than twice the number of humans on the planet. </p>\n<p><strong>How to prevent credential stuffing?</strong></p>\n<ul>\n<li>Use unique passwords for different  web services.</li>\n<li>Use risk-based  authentication.</li>\n<li>Use bot management to stop malicious bots from making login attempts without impacting legitimate logins. </li>\n</ul>\n<p><a href=\"https://www.loginradius.com/resource/an-enterprises-guide-to-risk-based-authentication/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"GD-to-RBA\"\n        title=\"GD-to-RBA\"\n        src=\"/static/d57f9c65049003fa8427fb6d0893f180/e5715/GD-to-RBA.png\"\n        srcset=\"/static/d57f9c65049003fa8427fb6d0893f180/a6d36/GD-to-RBA.png 650w,\n/static/d57f9c65049003fa8427fb6d0893f180/e5715/GD-to-RBA.png 768w,\n/static/d57f9c65049003fa8427fb6d0893f180/81501/GD-to-RBA.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h3 id=\"4-dictionary-attack\" style=\"position:relative;\"><a href=\"#4-dictionary-attack\" aria-label=\"4 dictionary attack permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. Dictionary Attack</h3>\n<p>A <a href=\"https://www.loginradius.com/blog/identity/password-spraying/\">dictionary attack </a>is a type of brute-force attack in which the hacker attempts to break the encryption or gain access by spraying a library of terms or other values. This library of terms includes words in a dictionary or number sequences. Poor password habits such as updating the passwords with sequential numbers, symbols, or letters make dictionary attacks easier.</p>\n<p><strong>Common dictionary attack vulnerabilities</strong></p>\n<ul>\n<li>Sensitive URLs such as admin pages are sometimes accessible publicly.</li>\n<li>Some applications will not force users to use a strong password during registration. It ends up with users creating passwords like user name, company name, and 12345. Some applications do not enforce password requirements too. These all are some added advantages for hackers.</li>\n</ul>\n<p><strong>How to prevent dictionary attacks?</strong></p>\n<ul>\n<li>Use different combinations of passwords that include upper and lower case alphabets, special characters, and numbers.</li>\n<li>Use a long string password with more characters to prevent cracking.</li>\n<li>Reset passwords frequently.</li>\n</ul>\n<h2 id=\"bottom-line\" style=\"position:relative;\"><a href=\"#bottom-line\" aria-label=\"bottom line permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Bottom line</h2>\n<p>The problem is that the current digital environment exposes <a href=\"https://www.loginradius.com/authentication/\">authentication systems</a> to more vulnerabilities than ever before, and those vulnerabilities are growing at an exponential rate.</p>\n<p>The tips discussed in this blog can help you avoid the pitfalls that come with password-based login systems.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-free-demo-loginradius\"\n        title=\"book-a-free-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 17, 2022","updated_date":null,"description":"Password-based login is the most commonly used form of authentication, but it's not always the most secure. This blog covers some of the common security issues found in password-based login systems and how to avoid them.","title":"4 Common Security Issues Found In Password-Based Login","tags":["passwordless login","cx","mfa","authentication"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.6129032258064515,"src":"/static/89cdad86ee7bdb78e8d7654b6738bf24/33aa5/password-login.jpg","srcSet":"/static/89cdad86ee7bdb78e8d7654b6738bf24/f836f/password-login.jpg 200w,\n/static/89cdad86ee7bdb78e8d7654b6738bf24/2244e/password-login.jpg 400w,\n/static/89cdad86ee7bdb78e8d7654b6738bf24/33aa5/password-login.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}},{"node":{"excerpt":"Introduction Securing consumer information is crucial for every business in a technologically advanced modern digital world where data…","fields":{"slug":"/identity/difference-between-personal-info-pii/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>Securing consumer information is crucial for every business in a technologically advanced modern digital world where data breaches and identity thefts are the new normal. </p>\n<p>Whether we talk about user data leaks or personally identifiable information (PII) breaches, businesses face losses worth millions of dollars every year and end up compromising their brand image. </p>\n<p>Hence, it’s paramount for businesses collecting user information to incorporate a <a href=\"https://www.loginradius.com/b2b-identity/\">robust identity management system</a> to secure consumer information. </p>\n<p>But before organizations gear up themselves to offer stringent security measures to their clients, it’s crucial to understand the fundamental difference between personal data and personally identifiable information (PII). </p>\n<p>Personal information or data can be anything related to an individual and may reveal its identity. However, on the other hand, personally identifiable information is any data related to an individual user to identify a particular individual. </p>\n<p>In a nutshell, not all personal information is PII, while every PII is personal information associated with an individual. </p>\n<p>Let’s understand the aspects associated with personal information and PII and how businesses can safeguard the same. </p>\n<h2 id=\"what-is-personally-identifiable-information\" style=\"position:relative;\"><a href=\"#what-is-personally-identifiable-information\" aria-label=\"what is personally identifiable information permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Personally Identifiable Information</h2>\n<p>Data that helps identify a specific individual is called personally identifiable information, or PII in short. For example, your social security number is an excellent example of PII Compliance because it is unique, and the number itself will lead someone to find you directly.</p>\n<p>In addition to this, your full name, driver's license ID, email address, bank account information, password, or phone number can also be considered personally identifiable information.</p>\n<p>PII has a principal role in network security, especially when it comes to data breaches and identity theft. For example, if a company that manages personal information encounters a data breach, its customers will likely suffer personal identity theft because the company-managed data will be stolen.</p>\n<p>The information related to this is stored with online marketers and brokers who trade your data to various companies that \"want to show you appropriate ads\" and provide you with an \"improved user experience.\"</p>\n<h2 id=\"protection-of-pii\" style=\"position:relative;\"><a href=\"#protection-of-pii\" aria-label=\"protection of pii permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Protection of PII</h2>\n<p>Many countries/regions have adopted multiple data protection laws like the <a href=\"https://www.loginradius.com/blog/identity/ccpa-vs-gdpr-the-compliance-war/\">GDPR and CCPA</a> to create guidelines for companies collecting, storing, and sharing customers' personal information. </p>\n<p>Businesses collecting sensitive personal information about users in these countries/regions should strictly adhere to these data protection and privacy regulations to avoid hefty fines. </p>\n<p>Some basic principles outlined in these laws stipulate that certain sensitive information shouldn’t be collected except in extreme circumstances.</p>\n<p>In addition, the regulatory guidelines also stipulate that if the data is no longer needed for its intended purpose, it should be deleted, and personal information should not be shared with sources whose protection cannot be guaranteed. </p>\n<p>Moreover, supervision and protection of personally identifiable information may become a significant issue for individuals, companies, and governments in the coming years.</p>\n<p><a href=\"https://www.loginradius.com/resource/loginradius-consent-management\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"DS-consent-mngmnt\"\n        title=\"DS-consent-mngmnt\"\n        src=\"/static/08c4d1f5348a15c3154c6adbd4af1bfa/e5715/DS-consent-mngmnt.png\"\n        srcset=\"/static/08c4d1f5348a15c3154c6adbd4af1bfa/a6d36/DS-consent-mngmnt.png 650w,\n/static/08c4d1f5348a15c3154c6adbd4af1bfa/e5715/DS-consent-mngmnt.png 768w,\n/static/08c4d1f5348a15c3154c6adbd4af1bfa/81501/DS-consent-mngmnt.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h2 id=\"why-should-businesses-immediately-work-on-protecting-their-clients-pii\" style=\"position:relative;\"><a href=\"#why-should-businesses-immediately-work-on-protecting-their-clients-pii\" aria-label=\"why should businesses immediately work on protecting their clients pii permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why Should Businesses Immediately Work on Protecting their Clients’ PII?</h2>\n<p>With the increasing cybersecurity risks in a post-pandemic world, protecting consumer information is as essential for businesses as their sensitive information. </p>\n<p>Attackers are always on a hunt for a loophole that allows them to sneak into a business network to exploit consumer identities. </p>\n<p>Hence, a business that faces a data breach where the initial loss was compromised consumer identities end up losing trust in the global markets and can also be entailed for hefty fines for not complying with the <a href=\"https://www.loginradius.com/blog/identity/consumer-data-privacy-security/\">data privacy</a> and protection regulations. </p>\n<h3 id=\"getting-the-pii-compliance\" style=\"position:relative;\"><a href=\"#getting-the-pii-compliance\" aria-label=\"getting the pii compliance permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Getting the PII Compliance</h3>\n<p>Without considering the type or size of any company, all organizations must have some detailed and comprehensive knowledge of PII compliance and how it can be utilized. </p>\n<p>The companies must have legal knowledge about which among the various country and state regulations related to PII is applied to some specific situation. </p>\n<p>It is also essential to consider that adopting acceptable privacy policies associated with this particular data can be advantageous. </p>\n<h2 id=\"how-loginradius-helps-businesses-in-securing-their-customers-pii\" style=\"position:relative;\"><a href=\"#how-loginradius-helps-businesses-in-securing-their-customers-pii\" aria-label=\"how loginradius helps businesses in securing their customers pii permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How LoginRadius Helps Businesses in Securing Their Customers’ PII?</h2>\n<p><a href=\"https://www.loginradius.com/\">LoginRadius</a> offers layered security by limiting and monitoring access to consumers' data. The platform provides seamless protection with data management and real-time fraud analysis to improve customer experience and detect fraud attempts at the entrance.</p>\n<p>The CIAM solution ensures fewer employees can access customer data and handle it. This further reduces the chance of accidental data leaks and secures consumer data privacy. Some of the global standards it adheres to include the GDPR in the EU and the CCPA in California.</p>\n<p>LoginRadius, a <a href=\"https://www.loginradius.com/blog/identity/customer-identity-and-access-management/\">customer identity management system</a>, supports global regulatory compliance in the fight against data breaches, essential for delivering zero friction customer experience.</p>\n<h2 id=\"the-bottom-line\" style=\"position:relative;\"><a href=\"#the-bottom-line\" aria-label=\"the bottom line permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Bottom Line</h2>\n<p>Businesses embarking on a digital transformation journey shouldn’t ignore the importance of securing their customers’ PII, especially if they’re dealing with heaps of consumer information. </p>\n<p>On the other hand, incorporating stringent security mechanisms to secure PII would build trust in the global markets and decrease the chances of a data breach. </p>\n<p>Hence, the consumer data privacy and security plan should comply with the rapid development of technology and the increasing cyber-attacks. Organizations should consider investing in compliance with the latest regulations to future-proof their consumer data protection plan. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"LoginRadius Book a Demo\"\n        title=\"LoginRadius Book a Demo\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 10, 2022","updated_date":null,"description":"Before organizations gear up to offer stringent security measures to their clients, it’s crucial to understand the fundamental difference between personal data and personally identifiable information (PII).","title":"Personal Information and PII - What’s the Difference?","tags":["data security","identity management","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.492537313432836,"src":"/static/c70a7660af89ad1e9632ac59a4fe64f3/33aa5/pii.jpg","srcSet":"/static/c70a7660af89ad1e9632ac59a4fe64f3/f836f/pii.jpg 200w,\n/static/c70a7660af89ad1e9632ac59a4fe64f3/2244e/pii.jpg 400w,\n/static/c70a7660af89ad1e9632ac59a4fe64f3/33aa5/pii.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Vishal Sharma","github":null,"avatar":null}}}},{"node":{"excerpt":"Introduction The last couple of years have been great for OTT (over the top) platforms since the global entertainment and content…","fields":{"slug":"/identity/how-ciam-helps-ott-platforms-scale-million-viewers/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>The last couple of years have been great for OTT (over the top) platforms since the global entertainment and content distribution industry witnessed a paradigm shift. </p>\n<p>Admit it, the craze for going out for a movie on the weekend is fading out and is being swiftly replaced by enjoying your favorite series and movies at the comfort of your recliner or even your bed! </p>\n<p>Yes, OTT platforms have revolutionized the entire entertainment industry for good. However, specific challenges pertaining to consumer experience are still the bottlenecks of various OTT service providers.</p>\n<p>One such major challenge among the content distribution channel is to manage the ever-surging demands of the viewers on multiple platforms. </p>\n<p>Today, <a href=\"https://www.loginradius.com/scalability/\">handling billions of identities</a> is a steep climb for media businesses, especially when every viewer demands an omnichannel experience. </p>\n<p>Here’s where an identity management solution can be a game-changer.</p>\n<p>Let’s understand how a consumer identity and access management (CIAM) solution could help OTT platforms to handle scalability-related dilemmas like a breeze. </p>\n<h2 id=\"ciam-and-ott--meant-for-each-other\" style=\"position:relative;\"><a href=\"#ciam-and-ott--meant-for-each-other\" aria-label=\"ciam and ott  meant for each other permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>CIAM and OTT — Meant for Each Other</h2>\n<p>No OTT business can give precise predictions regarding the upsurge in the number of daily signups or subscriptions in today’s era when the internet has become the second home for most of us.</p>\n<p>Thus, businesses need to understand the importance of a robust and scalable CIAM solution that can handle a sudden rush in the number of logins or sign-ups without hampering the user experience.</p>\n<p>With a <a href=\"https://www.loginradius.com/blog/identity/customer-identity-and-access-management/#:~:text=Customer%20identity%20and%20access%20management%20(CIAM)%20is%20a%20digital%20identity,while%20securely%20managing%20customer%20identities.\">CIAM solution</a> like LoginRadius, you can be sure enough to deliver the best user experience to your existing clients and potential subscribers as our cloud infrastructure automatically scales to accommodate swiftly changing loads of data storage, account creation, consumer authentication, new application deployment, and more.</p>\n<p>What’s more? You get the highest level of security through <a href=\"https://www.loginradius.com/blog/identity/assess-improve-your-authentication-system/\">robust authentication</a> mechanisms, including multi-factor authentication, risk-based authentication, and more. </p>\n<h2 id=\"security-isnt-a-luxury-anymore-its-the-absolute-necessity\" style=\"position:relative;\"><a href=\"#security-isnt-a-luxury-anymore-its-the-absolute-necessity\" aria-label=\"security isnt a luxury anymore its the absolute necessity permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Security Isn’t a Luxury Anymore; It’s the Absolute Necessity!</h2>\n<p>Media businesses should understand that offering a great user experience through a highly-scalable infrastructure is crucial but not at the expense of <a href=\"https://www.loginradius.com/blog/identity/poor-login-concurrency-impact-ott-platforms/\">poor login</a> and security. </p>\n<p>Balancing user experience with robust security is the need for OTT platforms since cybercriminals are already targeting consumer identities by exploiting weak layers of security. </p>\n<p>As we know, every OTT platform is handling peak loads as the number of viewers and subscribers is swiftly increasing; stringent security layers should be the top priority. </p>\n<p>Hence, to avoid losses worth millions of dollars and prevent brand tarnishing in the global markets, OTT vendors should immediately consider incorporating smart security mechanisms through a reliable CIAM solution.  </p>\n<h2 id=\"why-is-loginradius-the-perfect-companion-for-ott-platforms\" style=\"position:relative;\"><a href=\"#why-is-loginradius-the-perfect-companion-for-ott-platforms\" aria-label=\"why is loginradius the perfect companion for ott platforms permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why is LoginRadius the Perfect Companion for OTT Platforms?</h2>\n<p>Our infrastructure auto-scales to accommodate the rapid growth of your customer base. LoginRadius ensures that your expansion has no limitations with no cap on users.</p>\n<p>Moreover, the <a href=\"https://www.loginradius.com/\">LoginRadius Identity Platform</a> auto-scales to handle hundreds of applications, whether web, mobile, smart TV, gaming console—and the list goes on.</p>\n<p>Here are some reasons why OTT platforms must choose LoginRadius as their identity provider: </p>\n<ul>\n<li><strong>Auto-scalable infrastructure:</strong>  LoginRadius empowers businesses to deliver a secure and delightful user experience to their clients through its comprehensive and scalable consumer identity and secure access management platform. With 100% uptime and 35 data centers across the globe, LoginRadius’ cloud-based platform can <a href=\"https://www.loginradius.com/blog/identity/handling-scalability-security-loginradius/\">scale to 100s of millions of users</a> in a couple of seconds.</li>\n<li><strong>Low-friction user registration:</strong> LoginRadius offers flexible account setup choices like standard login, social login, and self-serve registration for hassle-free entry into your web or mobile application.</li>\n<li><strong>Multi-factor authentication (MFA):</strong> LoginRadius offers identity management for developers by making it easier to safeguard consumer data with extra protection layers. The CIAM provider allows a plethora of authentication methods, including phone calls, SMS/text messages, email verification, time-based code, hardware token, security questions, biometrics, Google Authenticator, etc., each time they want to access their accounts.</li>\n<li><strong>Single sign-on (SSO):</strong> SSO can provide easy access to multiple websites or applications using a single set of credentials. Developers can connect with external identity providers by implementing OAuth 2.0, SAML, or OpenID Connect standards. LoginRadius offers different ways to integrate web, mobile, and <a href=\"https://www.loginradius.com/federated-sso/\">federated SSO</a>.</li>\n<li><strong>Compliance management:</strong> Developers can add authorization policies through LoginRadius. The CIAM provider is well compliant with formal data protection regulations across the globe, like the EU's GDPR and California's CCPA.</li>\n</ul>\n<h2 id=\"final-thoughts\" style=\"position:relative;\"><a href=\"#final-thoughts\" aria-label=\"final thoughts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Final Thoughts</h2>\n<p>OTT platforms have witnessed a tremendous increase in the number of users and subscribers in the past couple of years, and hence, securing massive user information becomes an uphill battle for vendors. </p>\n<p>Moreover, the ever-expanding demands of subscribers can only be fulfilled through an auto-scalable infrastructure that guarantees security and manages peak loads without any hassle. </p>\n<p>The LoginRadius CIAM offers robust security and a rich user experience to OTT platforms with real-time auto-scalable infrastructure that automatically scales depending on the users’ demands. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 07, 2022","updated_date":null,"description":"Today, handling billions of identities is a steep climb for media businesses, especially when every viewer demands an omnichannel experience. Let’s understand how a consumer identity and access management solution could help OTT platforms to handle scalability-related dilemmas like a breeze.","title":"OTT Platforms and CIAM: How Identity Management Ensures Millions of Viewers to Scale with Ease","tags":["security"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5625,"src":"/static/19efd284c4e1d8497f857ad6f665a66d/33aa5/ciam-ott.jpg","srcSet":"/static/19efd284c4e1d8497f857ad6f665a66d/f836f/ciam-ott.jpg 200w,\n/static/19efd284c4e1d8497f857ad6f665a66d/2244e/ciam-ott.jpg 400w,\n/static/19efd284c4e1d8497f857ad6f665a66d/33aa5/ciam-ott.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"We're in an era where the number of machine identities has already surpassed the number of human identities, which isn’t something that…","fields":{"slug":"/identity/rise-of-machine-identity-m2m-authorization-role/"},"html":"<p>We're in an era where the number of machine identities has already surpassed the number of human identities, which isn’t something that should be ignored from a security perspective. </p>\n<p>Whether we talk about an IoT ecosystem containing millions of interconnected devices or application programs continuously seeking access to crucial data from devices and other apps, machine identity security is swiftly becoming the need of the hour. </p>\n<p>What’s more worrisome is that cybercriminals are always on the hunt to exploit a loophole in the overall security mechanism in the digital world where machine-to-machine communication is the new normal. </p>\n<p>Hence, it’s no longer enough to reassure or assume services/devices accessing sensitive data can be trusted since a breach or sneak into the network in real-time processing can go undetected for months or even years, causing losses worth millions of dollars. </p>\n<p>Here’s where the critical role of <a href=\"https://www.loginradius.com/blog/identity/loginradius-m2m-authorization-data-access/\">machine-to-machine (M2M) authorization</a> comes into play. </p>\n<p>Let’s understand how M2M authentication works and paves the path for the secure machine to machine and machine to application interactions without human interventions. </p>\n<h2 id=\"what-is-machine-identity-why-does-security-matter-now-more-than-ever\" style=\"position:relative;\"><a href=\"#what-is-machine-identity-why-does-security-matter-now-more-than-ever\" aria-label=\"what is machine identity why does security matter now more than ever permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Machine Identity? Why Does Security Matter Now More than Ever?</h2>\n<p>Just like humans have a unique identity and characteristics that define a particular individual, machines have their identities that help govern the integrity and confidentiality of information between different systems. </p>\n<p>Machines leverage keys and certificates to assure their unique identities while accessing information or gaining access to specific applications or devices. </p>\n<p>Today, business systems undergo complex interactions and communicate autonomously to execute business functions. Every day, millions of devices constantly gather and report data, especially concerning the Internet of Things (IoT) ecosystem, which doesn’t even require human intervention.</p>\n<p>However, adding stringent layers of security isn’t a piece of cake at such a micro-level. Hence, cybercriminals are always looking for a loophole to sneak into a network and exploit crucial information. </p>\n<p>Hence, these systems need to efficiently and securely share this data during transit to the suitable systems and issue operational instructions without room for tampering.</p>\n<p>A robust machine-to-machine (M2M) communication mechanism can be a game-changer concerning the ever-increasing <a href=\"https://www.loginradius.com/blog/identity/cloud-computing-security-challenges/\">security risks and challenges</a>. </p>\n<h2 id=\"what-is-machine-to-machine-authorization\" style=\"position:relative;\"><a href=\"#what-is-machine-to-machine-authorization\" aria-label=\"what is machine to machine authorization permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Machine-to-Machine Authorization?</h2>\n<p>Machine-to-machine (M2M) authorization ensures that business systems communicate autonomously without human intervention and access the needed information through granular-level access.</p>\n<p>M2M Authorization is exclusively used for scenarios in which a business system authenticates and authorizes a service rather than a user.</p>\n<p>M2M Authorization provides remote systems with secure access to information. Using M2M Authorization, business systems can communicate autonomously and execute business functions based on predefined authorization.</p>\n<p><a href=\"https://www.loginradius.com/resource/m-to-m-authorization-\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"DS-m2m-auth\"\n        title=\"DS-m2m-auth\"\n        src=\"/static/5333b92e3e9f12f1f05e1a63df46799f/e5715/DS-m2m-auth.png\"\n        srcset=\"/static/5333b92e3e9f12f1f05e1a63df46799f/a6d36/DS-m2m-auth.png 650w,\n/static/5333b92e3e9f12f1f05e1a63df46799f/e5715/DS-m2m-auth.png 768w,\n/static/5333b92e3e9f12f1f05e1a63df46799f/81501/DS-m2m-auth.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h2 id=\"why-do-businesses-need-m2m-authorization\" style=\"position:relative;\"><a href=\"#why-do-businesses-need-m2m-authorization\" aria-label=\"why do businesses need m2m authorization permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why Do Businesses Need M2M Authorization?</h2>\n<p>Since we’re now relying on smart interconnected devices more than ever before, secure data transfer is undeniably a massive challenge for businesses and vendors offering smart devices and applications. </p>\n<p>Moreover, these smart devices and applications continuously demand access from other devices and applications, which doesn’t involve any humans; the underlying risks and security threats increase. </p>\n<p>IT leaders and information security professionals can’t keep an eye on things at this micro-level, which is perhaps the reason why there’s an immediate need for a robust mechanism that can handle machine-to-machine communication and ensure the highest level of security. </p>\n<p>Apart from this, businesses also need to focus on improving the overall user experience since adding stringent <a href=\"https://www.loginradius.com/multi-factor-authentication/\">layers of security</a> eventually hampers user experience. </p>\n<p>Here’s where a reliable CIAM (<a href=\"https://www.loginradius.com/blog/identity/customer-identity-and-access-management/#:~:text=Customer%20identity%20and%20access%20management%20(CIAM)%20is%20a%20digital%20identity,while%20securely%20managing%20customer%20identities.\">consumer identity and access management</a>) solution like LoginRadius comes into play. </p>\n<h2 id=\"how-loginradius-cutting-edge-ciam-offers-seamless-m2m-authorization\" style=\"position:relative;\"><a href=\"#how-loginradius-cutting-edge-ciam-offers-seamless-m2m-authorization\" aria-label=\"how loginradius cutting edge ciam offers seamless m2m authorization permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How LoginRadius’ Cutting-Edge CIAM Offers Seamless M2M Authorization?</h2>\n<p>LoginRadius M2M helps businesses to provide flexible machine-to-machine communication while ensuring granular access, authorization, and security requirements are enforced.</p>\n<p>LoginRadius’ M2M Authorization offers secure access to improve business efficiency and ultimately enhances customer experience. M2M provides several business benefits, including, but not limited to:</p>\n<ul>\n<li>Seamless user experience backed with robust security</li>\n<li>Efficient authentication and data exchange</li>\n<li>Grant, limit, or block access permissions at any time</li>\n<li>Secure data access across multiple business systems</li>\n<li>Granular data access with predefined scopes</li>\n</ul>\n<h2 id=\"final-thoughts\" style=\"position:relative;\"><a href=\"#final-thoughts\" aria-label=\"final thoughts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Final Thoughts</h2>\n<p>With the rise of smart devices, the rising threat of machine <a href=\"https://www.loginradius.com/blog/identity/identity-theft-frauds/\">identity theft</a> is increasing among developers and vendors offering these services. </p>\n<p>Organizations need to understand the complexity of the situation and put their best efforts into incorporating a smart security mechanism that can carry out machine-to-machine authorization tasks like a breeze. </p>\n<p><a href=\"https://www.loginradius.com/\">LoginRadius’</a> cutting-edge CIAM offers the best-in-class M2M authorization that helps businesses grow without compromising overall security. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"February 24, 2022","updated_date":null,"description":"Cybercriminals are always on the hunt to exploit a loophole in the overall security mechanism in the digital world where machine-to-machine communication is the new normal. It’s no longer enough to assume services/devices accessing sensitive data can be trusted.","title":"Is the Rise of Machine Identity Posing a Threat to Enterprise Security?","tags":["data security","authorization","ciam solution"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.639344262295082,"src":"/static/9b386dcd78c0b062fdb1518d5e681d29/33aa5/machine-id.jpg","srcSet":"/static/9b386dcd78c0b062fdb1518d5e681d29/f836f/machine-id.jpg 200w,\n/static/9b386dcd78c0b062fdb1518d5e681d29/2244e/machine-id.jpg 400w,\n/static/9b386dcd78c0b062fdb1518d5e681d29/33aa5/machine-id.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"Introduction The LoginRadius Identity Platform is an enterprise CIAM solution with many features fulfilling hundreds and thousands of use…","fields":{"slug":"/identity/loginradius-integrates-search-navigation-better-cx/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>The LoginRadius Identity Platform is an enterprise CIAM solution with many features fulfilling hundreds and thousands of use cases in this domain. With a vast amount of features, there comes an easy-to-use Admin Console (a dashboard provided to our customers for managing configuration, accessing data, viewing insights, etc.) with a navigation panel to access the desired features.</p>\n<p>Being a CIAM solution, LoginRadius understands the importance of Customer Experience (CX). From time to time, we take a look back in the Admin Console and improvise it for a better customer experience.</p>\n<p>This blog describes how LoginRadius improved the access of feature and configuration pages for customers to locate them with minimal effort.</p>\n<h2 id=\"introducing-the-new-search-option\" style=\"position:relative;\"><a href=\"#introducing-the-new-search-option\" aria-label=\"introducing the new search option permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introducing the New Search Option</h2>\n<p>As mentioned above, the <a href=\"https://www.loginradius.com/\">LoginRadius CIAM</a> solution serves many features via its Admin Console, and sometimes it becomes hard for users to locate a feature configuration page.</p>\n<p>We decided to shoot this problem away by integrating the navigation panel with an easy-to-access Search option. As a result, you just type in the feature’s name or related keyword and select one result to land on the respective configuration page in Admin Console. Doesn’t that sound heavenly? </p>\n<p>Let’s have a look at the new search option.</p>\n<h3 id=\"navigational-search\" style=\"position:relative;\"><a href=\"#navigational-search\" aria-label=\"navigational search permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Navigational Search</h3>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 20.615384615384617%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAECAYAAACOXx+WAAAACXBIWXMAAAsTAAALEwEAmpwYAAAA7ElEQVQY0zWO3U7DMAxG+xIINkDroIKtIIHELRLiehe8Bk+8q3WdVtokVJvWAs1Pk35zMhHpyPaJbTk6f37HZPGJ8d0TrpMUo5s5rpIHXMSzEEfTGS5vU4zJh5zcyd/jLE7x8jjB4jXGx1uCdD5FlG22KEUNxkWgrFigYhycah893jGK9bcAF/99nByDEDxQUR7ZvocyhDaw1sINA4wx6MhJcoNzcERvNPadxrL+haa/gfqUUvjTp3lrHfyL/HDTtMjWObZFASlVWHhoGqzzDXa7fXBaaxzaHyxXOYqvEl0nIWlhS26VZeFSf9ARAOkBeC49G38AAAAASUVORK5CYII='); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"1.png\"\n        title=\"1.png\"\n        src=\"/static/cd8750df1550f8820829ff674c24118a/e5715/1.png\"\n        srcset=\"/static/cd8750df1550f8820829ff674c24118a/a6d36/1.png 650w,\n/static/cd8750df1550f8820829ff674c24118a/e5715/1.png 768w,\n/static/cd8750df1550f8820829ff674c24118a/8cdda/1.png 1168w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<p>Click on the search section and type a keyword or phrase to view results. The following is an example of a feature search for the “Password” keyword:</p>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 35.84615384615385%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"2.png\"\n        title=\"2.png\"\n        src=\"/static/64085a8cd6698e74a8fe9efd277417d8/e5715/2.png\"\n        srcset=\"/static/64085a8cd6698e74a8fe9efd277417d8/a6d36/2.png 650w,\n/static/64085a8cd6698e74a8fe9efd277417d8/e5715/2.png 768w,\n/static/64085a8cd6698e74a8fe9efd277417d8/a9965/2.png 1171w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<p>You can click the desired result, and it will land you on the respective feature page in the Admin Console. So, no more scrolling through the navigation menu to find out what you are looking for in the console.</p>\n<p>It also displays the results relevant to the keyword or phrase to locate what you are looking for without any hassle.</p>\n<p>Now, when we are talking about new search options, let’s have a quick look at other existing search options and how you or your team can use them in an optimized way.</p>\n<h3 id=\"customer-support-search\" style=\"position:relative;\"><a href=\"#customer-support-search\" aria-label=\"customer support search permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Customer Support Search</h3>\n<p>The LoginRadius Admin Console has a dedicated customer management section for your customer support team. You can conveniently manage customers or look around for details to solve their queries or problems.</p>\n<p>You can quickly locate a customer by using the search filter options such as domain, name, UID, email highlighted on the screen below:</p>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 35.84615384615385%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"3\"\n        title=\"3\"\n        src=\"/static/7bf68163bfb1129014e2bb197f9e0869/e5715/3.png\"\n        srcset=\"/static/7bf68163bfb1129014e2bb197f9e0869/a6d36/3.png 650w,\n/static/7bf68163bfb1129014e2bb197f9e0869/e5715/3.png 768w,\n/static/7bf68163bfb1129014e2bb197f9e0869/78363/3.png 1522w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<p>Similarly, you can search and manage the blocked customers too. </p>\n<h3 id=\"insights-search\" style=\"position:relative;\"><a href=\"#insights-search\" aria-label=\"insights search permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Insights Search</h3>\n<p>The search and extensive filter options are also available in the Insights section of the Admin Console. You can utilize these options to view the stats and analytics associated with customers, growth, usage, identity, provider, and many more.</p>\n<p>The following is an example of search options available in the Identity Analytics section:</p>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 20.615384615384617%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAECAYAAACOXx+WAAAACXBIWXMAAAsTAAALEwEAmpwYAAAA8UlEQVQY012Ny0rDABBF89+ikjRNi21abdGVC5ciBRfupBtRcCFF/YGKGPNsk+ZR82jhOIlZOXDmdYc7StecoA1OOVANDtUuR5rBcaeHfjJG65t0GkZNrWe9nqdX6GeXcm+gGkPU3pD+YIxhTlHKsqTmfxTpSnIu7IRKKNtatfui1f70/X7X+CiO5xNuYl7f3rm+mTG7vWPx8kwZLkkjjzJ2WSw/CaOAQvostMkTXx4GJCuLTWCRR1+E7geuv0ZxXZ8kzXh4fGI0ORcumM/vYeuIgSPHFtvom10m5okjD+ymr1KXYmPzI1oVW0SBjRes+QVzWxScBPut+gAAAABJRU5ErkJggg=='); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"4\"\n        title=\"4\"\n        src=\"/static/f63c7ed6f12b41691156d432b8d4bf01/e5715/4.png\"\n        srcset=\"/static/f63c7ed6f12b41691156d432b8d4bf01/a6d36/4.png 650w,\n/static/f63c7ed6f12b41691156d432b8d4bf01/e5715/4.png 768w,\n/static/f63c7ed6f12b41691156d432b8d4bf01/b7936/4.png 1155w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<h2 id=\"summing-up\" style=\"position:relative;\"><a href=\"#summing-up\" aria-label=\"summing up permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Summing Up</h2>\n<p>The purpose of all the above searches is to let our customers quickly locate the information or sections they want to access. If you value customer experience as much as we do, <a href=\"https://www.loginradius.com/book-a-demo/\">reach out to us</a>, and we will help you improve the consumer experience of your application.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAGCAYAAADDl76dAAAACXBIWXMAAAsSAAALEgHS3X78AAABdElEQVQY002RO0/CUBzFG6PtbZWHCAmRmBB5P8vDII9SSC0omog4oAEGjZMO6OKEuLjoJ2Fx0cSBwUQnXZxcHPwux38LJA7nNvfec8+5v1tOCCiwpbbhye2BxbYgBMtgIRVioDRRsARGXxZUzLlEHmehBaesQ4rrEMPViYf2DR9nDGKkChbVICVqsMt1WJI1sHCFwhUsUIFohJH49TxECvRUjhDW2mAbB5iP6hB8hUkhiRPN5KIZYJdrsEYrcCSpmQqMm6/m9ylUhSulY7N5ivROB3L9GOlGF3Ktbc4zuz341UPw/uIk0ESbBjoSGlYIx8BfzjSwVmyCEYEUUmCPa3Bnd+hwC75yC95S05SxbolU/iEbOCFCpDexEfIioTNCNd6Tp6IlMnNuGeeDe3z//OLx5RWj5zFGT2O8fXxh/P4Ja6w6vSEFCnTIlW2YiDzhzX7ATFKojDlvjpBPcDF4QPdyiG5/iE7/BmfXd+hd3VKpCoG8fzxWw2+c+yTpAAAAAElFTkSuQmCC'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"Book-a-demo-loginradius\"\n        title=\"Book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"February 15, 2022","updated_date":null,"description":"Being a CIAM solution, LoginRadius understands the importance of customer experience. From time to time, we take a look back in the Admin Console and keep improvising it. This time we worked on the Search in navigation.","title":"LoginRadius Integrates Search in Navigation for Better Customer Experience","tags":["industry-news"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.834862385321101,"src":"/static/73ffc312dc112272ff19eb28f3a51238/33aa5/LR-search-navigation.jpg","srcSet":"/static/73ffc312dc112272ff19eb28f3a51238/f836f/LR-search-navigation.jpg 200w,\n/static/73ffc312dc112272ff19eb28f3a51238/2244e/LR-search-navigation.jpg 400w,\n/static/73ffc312dc112272ff19eb28f3a51238/33aa5/LR-search-navigation.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Archna Yadav","github":null,"avatar":null}}}}]},"markdownRemark":{"excerpt":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards…","fields":{"slug":"/identity/developer-first-identity-provider-loginradius/"},"html":"<p>Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.</p>\n<p>We’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the <a href=\"https://www.loginradius.com/\">LoginRadius website</a>—to be faster, more intuitive, and developer-first in every way.</p>\n<p>The goal? Having them spend less time searching and more time building.</p>\n<h2 id=\"whats-new-and-improved-on-the-loginradius-website\" style=\"position:relative;\"><a href=\"#whats-new-and-improved-on-the-loginradius-website\" aria-label=\"whats new and improved on the loginradius website permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What’s New and Improved on the LoginRadius Website?</h2>\n<p>LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.</p>\n<p>Here’s a closer look at what’s new and why it’s important:</p>\n<h3 id=\"a-developer-friendly-dark-theme\" style=\"position:relative;\"><a href=\"#a-developer-friendly-dark-theme\" aria-label=\"a developer friendly dark theme permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>A Developer-Friendly Dark Theme</h3>\n<p><img src=\"/f46881583c7518a93bb24e94c32320de/a-developer-friendly-dark-theme.webp\" alt=\"This image shows how LoginRadius offers several authentication methods like traditional login, social login, passwordless login, passkeys and more in a dark mode.\">    </p>\n<p>Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.</p>\n<p>The new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.</p>\n<p>So, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.</p>\n<h3 id=\"clear-categorization-for-loginradius-capabilities\" style=\"position:relative;\"><a href=\"#clear-categorization-for-loginradius-capabilities\" aria-label=\"clear categorization for loginradius capabilities permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Clear Categorization for LoginRadius Capabilities</h3>\n<p><img src=\"/e5358b82be414940f3fb146013845933/capabilities.webp\" alt=\"This image shows a breakdown of all the LoginRadius CIAM capabilities, including authentication, security, UX, scalability and multi-brand management.\"></p>\n<p>We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:</p>\n<ul>\n<li>Authentication: Easily understand <a href=\"https://www.loginradius.com/blog/identity/authentication-option-for-your-product/\">how to choose the right login method</a>, from traditional passwords and OTPs to social login, federated SSO, and passkeys with few lines of code.</li>\n<li>Security: Implement no-code security features like bot detection, IP throttling, breached password alerts, DDoS protection, and adaptive MFA to safeguard user accounts.</li>\n<li>User Experience: Leverage AI builder, hosted pages, and drag-and-drop workflows to create smooth, branded sign-up and login experiences.</li>\n<li>High Performance &#x26; Scalability: Confidently scale with sub-100ms API response times, 100% uptime, 240K+ RPS, and 28+ global data center regions.</li>\n<li>Multi-Brand Management: Efficiently manage multiple identity apps, choosing isolated or shared data stores based on your brand’s unique needs.</li>\n</ul>\n<p>This structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.</p>\n<h3 id=\"developer-first-navigation\" style=\"position:relative;\"><a href=\"#developer-first-navigation\" aria-label=\"developer first navigation permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Developer-First Navigation</h3>\n<p><img src=\"/a8c155c2b6faf3d5f4b4de4e2b14d763/developers-menu.webp\" alt=\"This image shows the LoginRadius menu bar, highlighting the developer dropdown.\">   </p>\n<p>We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.</p>\n<p>The new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.</p>\n<h3 id=\"quick-understanding-of-integration-benefits\" style=\"position:relative;\"><a href=\"#quick-understanding-of-integration-benefits\" aria-label=\"quick understanding of integration benefits permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Quick Understanding of Integration Benefits</h3>\n<p><img src=\"/b2f9a964a2da0ea83e2f8596b833bba7/we-support-your-tech-stack.webp\" alt=\"This image shows a list of popular programming languages and frameworks offered by LoginRadius.\"></p>\n<p>Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.</p>\n<p>Our platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.</p>\n<h2 id=\"over-to-you-now\" style=\"position:relative;\"><a href=\"#over-to-you-now\" aria-label=\"over to you now permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Over to You Now!</h2>\n<p>Check out our <a href=\"https://www.loginradius.com/\">revamped LoginRadius website</a> and see how the improved experience makes it easier to build, scale, and secure your applications.</p>\n<p>Do not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!</p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"February 21, 2025","updated_date":null,"description":"LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve redesigned our website interface, making navigation more intuitive and reassuring that essential resources are easily accessible.","title":"Revamped & Ready: Introducing the New Developer-First LoginRadius Website","tags":["Developer tools","API","Identity Management","User Authentication"],"pinned":true,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7857142857142858,"src":"/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp","srcSet":"/static/80b4e4fbe176a10a327d273504607f32/61e93/hero-section.webp 200w,\n/static/80b4e4fbe176a10a327d273504607f32/1f5c5/hero-section.webp 400w,\n/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp 800w,\n/static/80b4e4fbe176a10a327d273504607f32/99238/hero-section.webp 1200w,\n/static/80b4e4fbe176a10a327d273504607f32/7c22d/hero-section.webp 1600w,\n/static/80b4e4fbe176a10a327d273504607f32/1258b/hero-section.webp 2732w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},"pageContext":{"limit":6,"skip":168,"currentPage":29,"type":"//identity//","numPages":70,"pinned":"ee8a4479-3471-53b1-bf62-d0d8dc3faaeb"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}