{"componentChunkName":"component---src-templates-blog-list-template-js","path":"/identity/35","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"excerpt":"In the coming years, cybercrime will continue to grow. Between 2023 and 2028, the global 'Estimated Cost of Cybercrime' indicator in the…","fields":{"slug":"/identity/cybersecurity-best-practices-for-enterprises/"},"html":"<p>In the coming years, cybercrime will continue to grow. Between 2023 and 2028, the global 'Estimated Cost of Cybercrime' indicator in the cybersecurity market was anticipated to rise consistently, reaching a total of <a href=\"https://www.statista.com/forecasts/1280009/cost-cybercrime-worldwide\">5.7 trillion U.S. dollars</a>, marking a significant increase of 69.94 percent.</p>\n<p>Businesses of all sizes will continue facing new threats on a daily basis—phishing scams and malware being the most common ones. Both can be devastating to unprotected companies. To help you avoid becoming another cybercrime statistic, we’ve created this infographic with our top cybersecurity best practices.</p>\n<p>In 2020, when a large chunk of the world population shifted to work from home models, cybercriminals also transitioned to remote operations. In fact, a report also suggested that remote working accounted for <a href=\"https://resources.malwarebytes.com/files/2020/08/Malwarebytes_EnduringFromHome_Report_FINAL.pdf\">20% of cybersecurity incidents</a> that occurred during the pandemic. </p>\n<p>2021 and 2022 were no different. Remember when Taiwanese computer giant Acer was hit by a REvil ransomware attack in March this year? The hackers demanded a <a href=\"https://constellix.com/news/acer-responds-to-being-hit-by-50m-ransomware-attack\">whopping $50 million</a>. They shared images of stolen files as proof of breaching Acer’s security and the consequent data leak.</p>\n<p>Not only was the same gang responsible for the 2020 ransomware strike on Travelex, they reportedly extorted more than $100 million in one year from large businesses.</p>\n<p>These are wake-up calls, and it is high time organizations must <a href=\"https://www.loginradius.com/blog/2019/10/cybersecurity-attacks-business/\">understand cyber threats</a> and do everything possible to prevent data breaches.</p>\n<p>Here are some cybersecurity best practices this infographic will cover.</p>\n<h3 id=\"use-tougher-security-questions\" style=\"position:relative;\"><a href=\"#use-tougher-security-questions\" aria-label=\"use tougher security questions permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Use tougher security questions.</h3>\n<p>Security questions prevent imposters from infiltrating the verification process. So what does <a href=\"https://www.loginradius.com/blog/identity/2019/01/best-practices-choosing-good-security-questions/\">a good security question</a> look like? </p>\n<p>The best ones will make it easy for legitimate users to authenticate themselves. They should be: </p>\n<ul>\n<li>Safe: Hackers shouldn’t be able to guess or research it.</li>\n<li>Stable: The answer shouldn’t change over time.</li>\n<li>Memorable: The user should be able to remember it.</li>\n<li>Simple: The password should be precise, easy, and consistent.</li>\n<li>Many: The password should have many possible answers.</li>\n</ul>\n<h3 id=\"enable-multi-factor-authentication-mfa\" style=\"position:relative;\"><a href=\"#enable-multi-factor-authentication-mfa\" aria-label=\"enable multi factor authentication mfa permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Enable multi-factor authentication (MFA).</h3>\n<p>Multi-factor authentication is a powerful feature to prevent unauthorized users from accessing sensitive data. </p>\n<p>For the most secure user sign-ins, you should use a combination of elements like biometrics, SMS/text messages, emails, and security questions. Use <a href=\"https://www.loginradius.com/blog/identity/what-is-multi-factor-authentication/\">extra layers of protection</a>, like text verification, email verification, or time-based security codes.</p>\n<p>For example, you can allow an employee to log in on a managed device from your corporate network. But if a user is logging in from an unknown network on an unmanaged device, ask them to crack an additional layer of security. </p>\n<h3 id=\"create-a-strong-password-policy\" style=\"position:relative;\"><a href=\"#create-a-strong-password-policy\" aria-label=\"create a strong password policy permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Create a strong password policy.</h3>\n<p>To protect your organization's network, enforce a strong password security policy with the following practices:</p>\n<ul>\n<li><strong>Longer passwords</strong>: The minimum length should be 15 characters, more if possible.</li>\n<li><strong>Mix characters</strong>: The password should be a combination of uppercase and lowercase letters, numbers, and symbols. The more complex your password is, the harder will it be for brute force attackers. </li>\n<li><strong>Do not allow dictionary words</strong>: Do not use everyday dictionary words or even a combination of words. For example, \"chocolate\" is a bad password, so is \"dark chocolate\". Go for a passphrase instead. They are a string of related words with no sentence structure. Here is an example: hotdog food ketchup relish mustard mayo. </li>\n<li><strong>Don’t use memorable keyboard paths</strong>: Do not use sequential keyboard paths like qwerty, a1s2d3f4, or asdfgh. </li>\n<li><strong>Change passwords regularly</strong>: Change passwords at a regular interval. It can be once every month or twice a month. </li>\n<li><strong>Use a password manager</strong>: Password managers can auto-generate and store strong passwords on your behalf. They save your passwords in an encrypted, centralized location, and allow you to access them with a master password. </li>\n</ul>\n<h3 id=\"embrace-cybersecurity-training\" style=\"position:relative;\"><a href=\"#embrace-cybersecurity-training\" aria-label=\"embrace cybersecurity training permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Embrace cybersecurity training.</h3>\n<p>Conduct cybersecurity awareness workshops to train your employees at regular intervals. It will help reduce cyberattacks caused by human error and employee negligence to a great extent. </p>\n<h3 id=\"create-data-backups\" style=\"position:relative;\"><a href=\"#create-data-backups\" aria-label=\"create data backups permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Create data backups.</h3>\n<p>A data backup solution is one of the best measures to keep personal and business data secure from a ransomware attack. Ransomware is malicious software that is accidentally deployed by an employee by clicking on a malicious link. And deployed, all data in the site is taken hostage. </p>\n<p>You can ensure the protection of your data by implementing continuous backups. You can use the cloud to create a copy of your data on a server and hosts it in a remote location. In case, your system is hacked, you can restore back your data. </p>\n<p>Aside from login security tips, this infographic will also highlight:</p>\n<ul>\n<li>A few fascinating facts about cybercrime.</li>\n<li>The hidden costs of cybercrime.</li>\n<li>The intensity of damage predictions.  </li>\n<li>A cybercriminal’s ROI</li>\n<li>A few eye-opening statistics </li>\n</ul>\n<p>To learn more about the cybersecurity best practices for your business in 2023 and beyond, check out the infographic created by LoginRadius.</p>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 605.076923076923%; position: relative; bottom: 0; left: 0; background-image: 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background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"cybersecurity-infographic-2023\"\n        title=\"cybersecurity-infographic-2023\"\n        src=\"/static/e9e0e9c6620d5adeecaf4f19466b2049/e5715/cybersecurity-infographic2023.png\"\n        srcset=\"/static/e9e0e9c6620d5adeecaf4f19466b2049/a6d36/cybersecurity-infographic2023.png 650w,\n/static/e9e0e9c6620d5adeecaf4f19466b2049/e5715/cybersecurity-infographic2023.png 768w,\n/static/e9e0e9c6620d5adeecaf4f19466b2049/7a4b2/cybersecurity-infographic2023.png 1240w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<p>Get the best cybersecurity solutions for your enterprise with LoginRadius.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-free-demo-loginradius\"\n        title=\"book-free-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"October 21, 2021","updated_date":null,"description":"Today cybercriminals are increasingly able to cover their tracks, hide in the cloud, manipulate the infrastructure of the web, and exploit complex vulnerabilities. This infographic summarizes the key takeaway into the cybersecurity best practices that businesses should adopt in 2023.","title":"Cybersecurity Best Practices for Businesses in 2023 & Beyond [Infographic]","tags":["cybersecurity","data security","cx","password management"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/0458360a0639a9e862b116364adca46e/33aa5/cybersecurity-best-practices.jpg","srcSet":"/static/0458360a0639a9e862b116364adca46e/f836f/cybersecurity-best-practices.jpg 200w,\n/static/0458360a0639a9e862b116364adca46e/2244e/cybersecurity-best-practices.jpg 400w,\n/static/0458360a0639a9e862b116364adca46e/33aa5/cybersecurity-best-practices.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"Delivering rich consumer experiences isn’t a luxury anymore; it’s the necessary fuel that keeps businesses up and running in the most…","fields":{"slug":"/identity/sso-integration-secure-cx/"},"html":"<p>Delivering rich consumer experiences isn’t a luxury anymore; it’s the necessary fuel that keeps businesses up and running in the most competitive digital ecosystem. </p>\n<p>Moreover, the entire e-commerce industry’s success largely depends on how they make their consumers feel whenever they land on their website or mobile application. </p>\n<p>Whether it’s the personalized greeting or a suggestion of a product based on a buyer’s search history, online vendors can deliver rich consumer experiences that not only enhance sales but ensure returning customers. </p>\n<p>However, when we talk about loyalty platforms, things aren’t that smooth as they should be. In other words, consumers can’t indulge in a seamless experience when they connect with a loyalty platform for potential benefits. </p>\n<p>Stats reveal that approximately <a href=\"https://www.statista.com/statistics/1239203/business-spending-on-customer-loyalty-world/\">75B U.S. dollars</a> were spent on loyalty management back in 2019. </p>\n<p>Businesses are spending a good amount of money and time offering loyalty to their consumers, which eventually brings good returns on investment. But not everyone can yield good profits.  </p>\n<p>Buyers cannot redeem benefits as cash points or discounts on e-commerce platforms since the most significant barrier, i.e., identity verification, hampers user experience. This leads to poor conversions and eventually a decline in the number of visitors on loyalty platforms. </p>\n<p>This post helps you understand the biggest challenge for loyalty platforms and how Single Sign-On (SSO) integration for consumer loyalty platforms can be the game-changer. </p>\n<h2 id=\"the-biggest-challenge-for-consumer-loyalty-platforms\" style=\"position:relative;\"><a href=\"#the-biggest-challenge-for-consumer-loyalty-platforms\" aria-label=\"the biggest challenge for consumer loyalty platforms permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Biggest Challenge for Consumer Loyalty Platforms</h2>\n<p>As discussed earlier, consumer experience is essential for any online business; the same goes for loyalty platforms. </p>\n<p>Consumers today are always on a hunt for a seamless experience as they already interact with brands like Amazon, Microsoft, and Apple. They know what a great user experience means, and they’re expecting at least something closer to it. </p>\n<p>However, when they interact with platforms offering <a href=\"https://www.forbes.com/sites/bryanpearson/2019/02/21/amazons-new-loyalty-program-5-reasons-amazon-moments-will-change-how-you-shop/?sh=6fae2a873acd\">loyalty for third-party websites</a>, including Amazon, they cannot find that sophisticated and seamless experience. </p>\n<p>A little friction during the authentication process can lead to a poor experience for consumers that further impacts overall sales. </p>\n<p>Authenticating and authorizing a user by the loyalty provider for an e-commerce vendor through its unique identity should be a matter of seconds. </p>\n<p>Unfortunately, it isn’t. </p>\n<p>Users may face several challenges while expecting discount benefits or redeeming cash points because their loyalty provider lacks a robust identity management partner. </p>\n<p>Let’s understand this issue further in detail. </p>\n<h2 id=\"consequences-of-a-bad-identity-management-system-for-loyalty-platforms\" style=\"position:relative;\"><a href=\"#consequences-of-a-bad-identity-management-system-for-loyalty-platforms\" aria-label=\"consequences of a bad identity management system for loyalty platforms permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Consequences of a Bad Identity Management System for Loyalty Platforms</h2>\n<p><a href=\"https://www.loginradius.com/blog/fuel/consumer-journey-from-sign-up-to-purchase/\">Managing the consumer journey</a> in the business landscape can be challenging for any organization, especially if they’re dealing with multiple parties. </p>\n<p>The same goes for accessing electronic records and loyalty vendors handling multiple identities of consumers seeking benefits and their regular clients and employees. </p>\n<p>Poor identity management impacts sales and affects recurring consumers since users demand rich experiences, and when it’s about rewards, they cannot compromise.  Moreover, the market is flooded with several loyalty providers, and consumers are just a click away to switch. </p>\n<p>Hence, loyalty vendors must quickly put their best effort into enhancing user experience, especially when they’re handling third-party users seeking benefits in terms of rewards and discounts that eventually build trust and lasting relationships. </p>\n<p>Furthermore, securing consumer accounts is yet another tough nut to crack for enterprises delivering loyalty benefits since attacks and fraud reward platforms are always looking for ways to sneak into a network and exploit consumer identities. </p>\n<p>This raises the demand for a robust mechanism that handles consumer identities securely and manages consumer onboarding from third-party websites like a breeze. </p>\n<p>Here’s where a consumer identity and access management (CIAM) solution like LoginRadius comes into play. </p>\n<p>Let’s understand how industry-leading CIAM like LoginRadius pave the path for a flawless user onboarding experience coupled with robust security for loyalty platforms using cutting-edge SSO integration. </p>\n<h2 id=\"why-is-loginradius-single-sign-on-sso--the-need-of-the-hour-for-loyalty-platforms\" style=\"position:relative;\"><a href=\"#why-is-loginradius-single-sign-on-sso--the-need-of-the-hour-for-loyalty-platforms\" aria-label=\"why is loginradius single sign on sso  the need of the hour for loyalty platforms permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why is LoginRadius’ Single Sign-On (SSO)  the Need of the Hour for Loyalty Platforms?</h2>\n<p>Single Sign-on (or SSO) is a unique authentication method that allows users to access multiple applications with a single set of credentials, like a username and password. </p>\n<p><a href=\"https://www.loginradius.com/single-sign-on/\">LoginRadius SSO</a> is designed to simplify the verification process and create a seamless environment when accessing multiple apps, portals, and servers.</p>\n<p>Simply put, LoginRadius SSO has entirely removed the need for users to enter their login credentials for individual applications.  Alternatively, users sign in once, and the interface sends the necessary credentials to the assigned systems through various proxies and agents. </p>\n<h2 id=\"loginradius-sso-capabilities\" style=\"position:relative;\"><a href=\"#loginradius-sso-capabilities\" aria-label=\"loginradius sso capabilities permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>LoginRadius’ SSO Capabilities</h2>\n<p>LoginRadius <a href=\"https://www.loginradius.com/blog/2019/05/what-is-single-sign-on/\">Single Sign-On</a> is the perfect fit for organizations that want to reduce their data protection vulnerabilities, improve consumer experiences, and streamline processes for identity management and log in.</p>\n<p>What else makes LoginRadius single sign-on the best choice for your enterprise? Let's find out.</p>\n<h3 id=\"sso-offers-robust-security\" style=\"position:relative;\"><a href=\"#sso-offers-robust-security\" aria-label=\"sso offers robust security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>SSO offers robust security</h3>\n<p>According to a <a href=\"http://services.google.com/fh/files/blogs/google_security_infographic.pdf\">survey by Google</a>, 53% of users still reuse the same password for multiple accounts. Therefore, reducing login to a single set of credentials is a good start in reducing the attackers' surface area. Because users log in only once, there are fewer opportunities for mistakes. </p>\n<p>Enterprises can also go the extra mile with two-factor authentication (2FA) and multifactor authentication (MFA) techniques. </p>\n<h3 id=\"sso-helps-with-regulatory-compliance\" style=\"position:relative;\"><a href=\"#sso-helps-with-regulatory-compliance\" aria-label=\"sso helps with regulatory compliance permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>SSO helps with regulatory compliance</h3>\n<p>Regulations like HIPAA require users to authenticate before they can access electronic records along with options like automatic log-off and audit controls to track user access. </p>\n<p>LoginRadius SSO makes these requirements around data access and control at the granular level. It also allows enterprises and developers to comply with regulations that require provisioning and deprovisioning users. </p>\n<h3 id=\"sso-saves-time\" style=\"position:relative;\"><a href=\"#sso-saves-time\" aria-label=\"sso saves time permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>SSO saves time</h3>\n<p>Because users need not remember multiple credentials for multiple logins anymore, it saves time and improves productivity.</p>\n<p>Also, remembering one password instead of many miraculously <a href=\"https://www.loginradius.com/resource/infographic/death-of-passwords\">reduces password fatigue</a>. More so, it gives users the perfect opportunity to come up with even stronger passwords. </p>\n<h3 id=\"sso-lowers-it-costs\" style=\"position:relative;\"><a href=\"#sso-lowers-it-costs\" aria-label=\"sso lowers it costs permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>SSO lowers IT costs</h3>\n<p>This one is interlinked. When there are fewer passwords to remember, there will be even lesser chances of users forgetting them—leading to a reduced number of reset help tickets. This will reduce the need for IT involvement and lower IT costs.</p>\n<h2 id=\"why-loginradius-is-the-right-choice-in-2021-and-beyond\" style=\"position:relative;\"><a href=\"#why-loginradius-is-the-right-choice-in-2021-and-beyond\" aria-label=\"why loginradius is the right choice in 2021 and beyond permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why LoginRadius is the Right Choice in 2021 and Beyond</h2>\n<p>LoginRadius’ cutting-edge CIAM goes beyond a single sign-on solution with its broader consumer identity and access management functions, but it is an excellent platform for SSO nonetheless. </p>\n<p>With its simple-to-use one-click access, it works great for small to large-scale, consumer-facing deployment. The added 2FA/MFA security protects data—both in-house and consumers.</p>\n<p>The LoginRadius Identity Platform offers SSO in the following ways:</p>\n<ul>\n<li><strong>Web SSO:</strong> LoginRadius offers browser-based session management when the SSO is required between two or more web applications. It uses localStorage, cookies, and similar storage mechanisms to maintain the user's session across applications. To execute the authentication, a centralized domain operated by LoginRadius IDX is used.</li>\n<li><strong>Mobile SSO:</strong> After logging into an application, the user can log in across multiple apps without the need for multiple passwords. It works by storing the LoginRadius access token in a shared session. It enables you to identify a currently active session and utilize the data to configure the user account in successive applications. </li>\n<li><strong>Federated SSO:</strong> Login also helps you implement SSO with third-party applications. It is done through <a href=\"https://www.loginradius.com/federated-sso/\">federated SSO</a>. LoginRadius Identity Platform supports all major industry single sign-on protocols like SAML, JWT, OAuth, and OpenID SSO protocols for interaction with various third-party web applications.</li>\n<li><strong>Custom IDPs:</strong> Consider this as Social Login. Custom IDPs are used to configure a Social Login provider that is not available in the default list of providers by LoginRadius. You can use any external database to authenticate your application users. </li>\n</ul>\n<p><a href=\"https://www.loginradius.com/resource/kuppingercole-industry-report-2020\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"RP-KuppingerCole\"\n        title=\"RP-KuppingerCole\"\n        src=\"/static/f8e56969bf187ba521683187faf124aa/e5715/RP-KuppingerCole.png\"\n        srcset=\"/static/f8e56969bf187ba521683187faf124aa/a6d36/RP-KuppingerCole.png 650w,\n/static/f8e56969bf187ba521683187faf124aa/e5715/RP-KuppingerCole.png 768w,\n/static/f8e56969bf187ba521683187faf124aa/81501/RP-KuppingerCole.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h2 id=\"other-good-reasons-to-rely-on-loginradius\" style=\"position:relative;\"><a href=\"#other-good-reasons-to-rely-on-loginradius\" aria-label=\"other good reasons to rely on loginradius permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Other Good Reasons to Rely on LoginRadius</h2>\n<ul>\n<li>Reinforced Security with Stronger Authentication</li>\n<li>Reduced Help Desk Costs</li>\n<li>Auto Scalable Infrastructure</li>\n<li>Scalability</li>\n<li>Globally Compliant </li>\n</ul>\n<h2 id=\"final-thoughts\" style=\"position:relative;\"><a href=\"#final-thoughts\" aria-label=\"final thoughts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Final Thoughts</h2>\n<p>In the digital era, every business is leveraging a consumer identity and access management solution that can help them enhance growth without compromising user experience and security. </p>\n<p>Loyalty platforms need to understand the crucial role of a CIAM solution that delivers a flawless user experience through SSO and enhances security through MFA. </p>\n<p>Single Sign-On improves consumer experience and boosts productivity by a considerable margin for loyalty businesses. </p>\n<p>By implementing the benefits of the LoginRadius SSO as a unified solution, you increase business agility, security, convenient and streamlined experience for your business and consumers alike. <a href=\"https://www.loginradius.com/contact-sales\">Contact us</a> today. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"LoginRadius Book a Demo\"\n        title=\"LoginRadius Book a Demo\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"October 18, 2021","updated_date":null,"description":"Today, consumers are enjoying flawless experiences on every platform but can’t indulge in a seamless experience when they connect with a loyalty platform for potential benefits. This post helps you understand the biggest challenge for loyalty platforms and how Single Sign-On (SSO) integration for consumer loyalty platforms solves the purpose.","title":"SSO Integration: How to Secure the Customer Experience on Loyalty Platforms","tags":["sso","identity management","compliance"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.941747572815534,"src":"/static/b0744baef0c40059d78f347e2ab6a9d2/14b42/sso-integration-secure-cx-cover.jpg","srcSet":"/static/b0744baef0c40059d78f347e2ab6a9d2/f836f/sso-integration-secure-cx-cover.jpg 200w,\n/static/b0744baef0c40059d78f347e2ab6a9d2/2244e/sso-integration-secure-cx-cover.jpg 400w,\n/static/b0744baef0c40059d78f347e2ab6a9d2/14b42/sso-integration-secure-cx-cover.jpg 800w,\n/static/b0744baef0c40059d78f347e2ab6a9d2/16310/sso-integration-secure-cx-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"In a world where rich experiences surround us on every touchpoint, consumer identity and access management (CIAM) solutions are continuously…","fields":{"slug":"/identity/ciam-trends-2021/"},"html":"<p>In a world where rich experiences surround us on every touchpoint, consumer identity and access management (CIAM) solutions are continuously helping businesses deliver secure and seamless experiences. </p>\n<p>Whether we talk about ensuring adequate <a href=\"https://www.loginradius.com/blog/identity/authentication-vs-authorization-infographic/\">authentication and authorization</a> or the collection of insightful consumer data, CIAM has undeniably evolved as a game-changer for diverse industries. </p>\n<p>When we consider a CIAM solution, the first thing that comes to mind is a robust identity management mechanism that can provide authentication through numerous ways, including social login, OTP and email login, etc. </p>\n<p>However, the modern CIAM is packed with endless capabilities that ensure robust authentication and eventually help businesses stay ahead of the curve. </p>\n<p>Yes, the latest trends in digital identity experiences can transform a business by thriving productivity coupled with another stringent layer of security. </p>\n<p>Let’s look at some CIAM trends that have revolutionized the IAM market and how businesses can leverage the next generation of consumer identity and access management solutions. </p>\n<h2 id=\"1-passwordless-authentication\" style=\"position:relative;\"><a href=\"#1-passwordless-authentication\" aria-label=\"1 passwordless authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#1. Passwordless Authentication</h2>\n<p>Yes, you heard it correctly. Passwordless authentication is the future of delivering a flawless user experience backed with robust security. </p>\n<p>So, why is passwordless authentication so important?</p>\n<p>It’s pretty simple. Passwords are just too easy to guess, hack, or intercept. What’s more, the legacy of password reuse is leading to constant attacks and account vulnerabilities.</p>\n<p>A passwordless authentication system swaps the use of a traditional password with more certain factors. These extra-security methods may include a <a href=\"https://www.loginradius.com/blog/identity/loginradius-launches-passwordless-login-with-magic-link-or-otp/\">magic link</a>, fingerprint, PIN, or a secret token delivered via email or text message.</p>\n<p>Passwordless Login with Magic Link or OTP feature by LoginRadius gets authentication right by hitting all the right chords—streaming consumer experience, enhancing account security, and improving adaptive safety (to name a few).</p>\n<h2 id=\"2-adaptive-authentication-risk-based-authentication\" style=\"position:relative;\"><a href=\"#2-adaptive-authentication-risk-based-authentication\" aria-label=\"2 adaptive authentication risk based authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#2. Adaptive Authentication (Risk-based Authentication)</h2>\n<p>Just like multi-factor authentication, adaptive authentication also verifies an identity but eventually considers certain security risk factors.</p>\n<p><a href=\"https://www.loginradius.com/blog/engineering/What-is-adaptive-authentication/\">Adaptive Authentication</a> (also known as Risk-based Authentication) is a method to send notifications or prompt the consumers to complete an additional step(s) to verify their identities when the authentication request is deemed malicious according to your organization's security policy.</p>\n<p>In a nutshell, Adaptive Authentication analyzes the user interaction with your application and intelligently builds a risk profile based on the consumer behavior or your organization's security policy.</p>\n<p>The LoginRadius CIAM delivers the highest level of security through a stringent RBA (risk-based authentication) mechanism that’s on the verge of becoming an industry standard. </p>\n<h2 id=\"3-decentralized-authentication\" style=\"position:relative;\"><a href=\"#3-decentralized-authentication\" aria-label=\"3 decentralized authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#3. Decentralized Authentication</h2>\n<p>Decentralized authentication simply means that there is no central authority to verify your identity, i.e., decentralized identifiers. DIDs (Decentralized Identifiers) are a particular identifier that allows for decentralized, verified digital identification. </p>\n<p>A DID any subject identified by the DID's controller (e.g., a person, organization, thing, data model, abstract entity, etc.).</p>\n<p>DIDs, unlike traditional federated identifiers, are designed to be independent of centralized registries, identity providers, and certificate authorities.</p>\n<p>Businesses and industries that understand and capture the possibility to apply rising standardized decentralized identification technology for client identification control will create a long-time period of aggressive gain. </p>\n<p>It permits them to leapfrog the opposition and preserve their lead some distance into the future.</p>\n<h2 id=\"4--zero-trust-security\" style=\"position:relative;\"><a href=\"#4--zero-trust-security\" aria-label=\"4  zero trust security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#4.  Zero Trust Security</h2>\n<p>The shortcomings of the current cybersecurity system that can be quickly analyzed by hackers that are always on a hunt for finding loopholes can be fixed by implementing a zero-trust security model across the entire network.</p>\n<p>Zero trust can be defined as the security concept based on a belief that enterprises shouldn’t automatically trust any device or individual, whether inside or outside its perimeters, and should strictly verify everything before granting access.</p>\n<p>In a nutshell, zero trust relies on the principle of “don’t trust anyone.” This architecture cuts all the access points until proper verification is done and trust is established.</p>\n<p>No access is provided until the system verifies the individual or device demanding access to the IP address, device, or storage.</p>\n<p>This strategic initiative helps prevent data breaches as the concept of trusting anyone is eliminated, even if the access request is from within the network.</p>\n<p>Security experts now firmly believe that the conventional security approach is good for nothing, especially in a world where most data breaches are caused by bypassing the corporate firewalls and hackers could move inside a private network without enough resistance.</p>\n<p><a href=\"https://www.loginradius.com/resource/zero-trust-security/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"WP-zero-trust-1\"\n        title=\"WP-zero-trust-1\"\n        src=\"/static/1899738346b212558cc624397cb31d32/e5715/WP-zero-trust-1.png\"\n        srcset=\"/static/1899738346b212558cc624397cb31d32/a6d36/WP-zero-trust-1.png 650w,\n/static/1899738346b212558cc624397cb31d32/e5715/WP-zero-trust-1.png 768w,\n/static/1899738346b212558cc624397cb31d32/81501/WP-zero-trust-1.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h2 id=\"5-progressive-disclosure\" style=\"position:relative;\"><a href=\"#5-progressive-disclosure\" aria-label=\"5 progressive disclosure permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#5. Progressive Disclosure</h2>\n<p>Since businesses emphasize delivering personalized and rich consumer experiences, progressive disclosure paves the path for the same from the beginning of the onboarding process. </p>\n<p><a href=\"https://www.loginradius.com/blog/identity/progressive-disclosure-user-onboarding/\">Progressive disclosure</a> is an innovative interaction design pattern that sequences information and various actions across different screens.</p>\n<p>The purpose is to enhance conversion rates by ensuring users don’t switch to competitors because they aren’t getting relevant information when they first interact with a brand.</p>\n<p>In a nutshell, progressive disclosure interaction design pattern provides a quick overview of features/content of an application that helps users make better decisions.</p>\n<p>Progressive disclosure helps build a seamless experience for users while portraying the necessary information regarding the features and capabilities of a product that helps build trust in a user in the initial yet crucial few seconds of their interaction.</p>\n<p>In other words, progressive disclosure streamlines baseline experience as it hides details from users until they need or ask to see them.</p>\n<h2 id=\"final-thoughts\" style=\"position:relative;\"><a href=\"#final-thoughts\" aria-label=\"final thoughts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Final Thoughts</h2>\n<p>CIAM has already reinforced businesses facing challenges related to consumer onboarding, secure authentication processes, and poor user experiences. </p>\n<p>However, the next generation of CIAM solutions like LoginRadius has eventually raised the bar and offers the highest level of security, seamless onboarding, and user-friendly experiences. </p>\n<p>If you wish to learn more about the cutting-edge features of LoginRadius through a personalized demo, reach out to our <a href=\"https://www.loginradius.com/contact-sales\">support team</a> now. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-free-demo-loginradius\"\n        title=\"book-a-free-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"October 12, 2021","updated_date":null,"description":"The modern CIAM is packed with endless capabilities that ensure robust authentication and eventually help businesses stay ahead of the curve. Here’s the list of CIAM trends that we’ve witnessed in 2021 so far.","title":"The Top 5 Trends in CIAM We’ve Watched in 2021","tags":["zero trust","adaptive mfa","passwordless authentication"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.680672268907563,"src":"/static/6cf621da5a28777417fe346bafeb73e8/14b42/ciam-trends-2021-cover.jpg","srcSet":"/static/6cf621da5a28777417fe346bafeb73e8/f836f/ciam-trends-2021-cover.jpg 200w,\n/static/6cf621da5a28777417fe346bafeb73e8/2244e/ciam-trends-2021-cover.jpg 400w,\n/static/6cf621da5a28777417fe346bafeb73e8/14b42/ciam-trends-2021-cover.jpg 800w,\n/static/6cf621da5a28777417fe346bafeb73e8/47498/ciam-trends-2021-cover.jpg 1200w,\n/static/6cf621da5a28777417fe346bafeb73e8/0e329/ciam-trends-2021-cover.jpg 1600w,\n/static/6cf621da5a28777417fe346bafeb73e8/d8255/ciam-trends-2021-cover.jpg 1920w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"Customer identification is becoming a steep climb for retail businesses since customers are no longer forced to consider from among a few…","fields":{"slug":"/identity/customer-identification-challenges-retail/"},"html":"<p>Customer identification is becoming a steep climb for retail businesses since customers are no longer forced to consider from among a few options. Today, they have hundreds of options available, both online and offline.</p>\n<p>Not only has the number of retail outlets expanded exponentially in the last couple of years but so has the medium of purchase and information sources to customers. </p>\n<p>Today, shoppers want to shop seamlessly over multiple platforms, channels, and devices. After all, the more, the merrier.</p>\n<p>They could be at a physical store, fall in love with a particular pair of shoes – but the right fit isn’t available. They will pull out their smartphone to check out the same pair online. If they find it, they hit “buy.” Conversely, shoppers may love something on the virtual store and look around for the same item on the brand’s local store before purchasing.</p>\n<p>Well, that’s the kind of omnichannel experience your shoppers are looking for. They want an interconnected dimension where every possible touchpoint is twined perfectly.</p>\n<p>Meeting this kind of expectation of consumers these days isn’t a piece of cake for retailers as the modern consumer demands digital experiences at every touchpoint before making a purchase. </p>\n<p>Let’s have a quick look at some of the lingering <a href=\"https://www.loginradius.com/blog/fuel/how-ciam-can-resolve-retail-industry-challenges/\">challenges of today’s retailers</a> and understand how to stay ahead of the curve by leveraging a cutting-edge identity and access management solution. </p>\n<h2 id=\"whats-identity-management-in-the-retail-and-e-commerce-industry\" style=\"position:relative;\"><a href=\"#whats-identity-management-in-the-retail-and-e-commerce-industry\" aria-label=\"whats identity management in the retail and e commerce industry permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What’s Identity Management in the Retail and E-commerce industry</h2>\n<p>Identity management in the retail and e-commerce industry is a seamless, secure, and scalable solution to identify and protect customer data and ensure that they can easily access any information they need.</p>\n<p>Traditionally, identity management solutions have been only about employee-centric internal security. They were designed to manage the identities of a limited number of users.</p>\n<p>Fast forward to today’s scenario – the idea of putting customer identity right in the middle of the retailer's business model is gradually picking up and turning heads. CIAM (consumer identity and access management) generates automated customer profiles across multiple channels.</p>\n<p>As a result, customers enjoy on-time delivery of digital (and physical) goods and services, along with a few add-ons like:</p>\n<ul>\n<li>Ensuring security compliance.</li>\n<li>Eliminating duplicate identity data.</li>\n<li>Reducing application-related complexities.</li>\n<li>Simplifying the customer registration process.</li>\n<li>Developing a more extensive database using first-party social data.</li>\n<li>Creating a unified customer profile.</li>\n<li>Collecting more customer purchase and interaction data.</li>\n<li>Storing customer data in a secure cloud directory.</li>\n</ul>\n<p>These are opportunities ready to be grabbed. But are retailers ready to fuse identity management into their workflow? If not, it is high time that they should. </p>\n<p>Let’s learn about the challenges faced by retailers and e-commerce businesses. </p>\n<h3 id=\"1-multichannel-buying-channels\" style=\"position:relative;\"><a href=\"#1-multichannel-buying-channels\" aria-label=\"1 multichannel buying channels permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#1. Multichannel Buying Channels</h3>\n<p>Modern consumers always expect a multichannel experience where they’re catered with the services across different touchpoints. </p>\n<p>Moreover, consumers are creating a balance between offline and online shopping and are spending a good time researching to buy a particular product at the best price. </p>\n<p>Now the ball would certainly be in the court of the retailers and e-commerce owners who offer seamless experience right from the beginning. </p>\n<p>This means the consumer, if onboarded rightly, would certainly finalize a purchase if they are served with the right product at the right time and the right place. </p>\n<p>The ease of personalization helps significantly increase a customer’s lifetime with your brand regardless of the device or platform to connect to. </p>\n<p>Therefore, online vendors must come up with easier ways for their shoppers to locate their favorite products. Make them feel like they understand their pain points, and it is their responsibility to solve the consumers’ issues.</p>\n<p>The online format will involve showcasing product recommendations based on previous purchases or curating a personalized homepage.</p>\n<p><a href=\"https://www.loginradius.com/industry-retail-and-ecommerce/\">With LoginRadius</a>, you get to center around your shoppers’ behavior and gain traction for your excellent products. More so, you get to predict all upcoming success metrics, pull in more money, and remain competitive.</p>\n<h3 id=\"2-an-outstanding-and-flawless-user-experience\" style=\"position:relative;\"><a href=\"#2-an-outstanding-and-flawless-user-experience\" aria-label=\"2 an outstanding and flawless user experience permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#2. An Outstanding and Flawless User Experience</h3>\n<p>Answer this question. What will turn casual visitors into loyal consumers?</p>\n<p>As a retailer, you need to understand the demographics of your consumers and figure out their preferences. Adding a consumer identity and access management (CIAM) solution to your business should do the trick. </p>\n<p>Speaking of which, the LoginRadius identity solution provides a centralized, available, and secure identification and management of customers' data to retailers. </p>\n<p>Among its solutions include the real-time ability for visitors to self-register for services, login and authenticate, and enjoy a single-source view.</p>\n<p>Retailers can manage customer profiles and provide a <a href=\"https://www.loginradius.com/blog/growth/omnichannel-customer-experience/\">personalized omnichannel experience</a> with consent and other preferences.</p>\n<h3 id=\"3-security\" style=\"position:relative;\"><a href=\"#3-security\" aria-label=\"3 security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#3. Security</h3>\n<p>Poor security and inadequate data management are the most overlooked aspects that hamper sales and tarnish brand reputation. </p>\n<p>Online retailers that cannot protect consumer identity and personal information are prone to losing loyal consumers and would undoubtedly fail to attract potential customers. </p>\n<p>Adding stringent layers of security is a must for any retailer seeking substantial growth in the ever-expanding competitive business landscape. </p>\n<p>Whether it’s multi-factor authentication (MFA) or risk-based authentication (RBA), enterprises need to quickly put their best foot forward in adopting advanced security measures to safeguard consumer information to prevent financial and reputational losses. </p>\n<p><a href=\"https://www.loginradius.com/resource/how-retail-and-consumer-goods-companies-use-loginradius-identity-solution/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAGCAYAAADDl76dAAAACXBIWXMAAAsSAAALEgHS3X78AAABoUlEQVQY02PgVLP5D8J8Wg7/BXWdwFjEwPW/gJbdfx5Vq/8weRDmULH6z6Xt/F/EIvC/sJ7zf04dl/8cGvb/OVStIfJAmoFL3fY/m7Ll/+oZi/5vuXD1/8J9x/73rtj8P6y45b+uf/J/MRPP/+wqVnADuYGGyDlG/tdyCf/PbR70n13X/T8n0CAOqKUMMNurpi/6P3vnwf+NC1f/T22e+N+ne+X/mIkr/8vZh/5nVbIAawD5Qtbc+7+Usft/cSP3/zImHv8VrXz/ixm5AS21RhgIckHr/BX/d52//H/DiXP/p61a/z8krfh/U0Xlf32HgP/MSpZgxTya9v8lgS6WARoqa+HzX9oMaLip138hoPdh3mbgAhIsihb/t+0/9h8E3r57B8avXr74/+nTp/8ukVn/mRTM/jNIG/3Prun8f/XW3f/rtu//v3zjzv8rN+/6f+jkuf87D534LwAMezZlK1AYAg1UAhl4FGzg3fsP/9+6e///56/fwHy3mNz/DLImYDXm/gn/s4CGRufX/o/KrQHjpNLm/zH5dUDX2/1nB7oSAE+y9EUZrjnMAAAAAElFTkSuQmCC'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"retail-DS\"\n        title=\"retail-DS\"\n        src=\"/static/1a79fcc72fbd8dbcc549ce424073c640/e5715/retail-DS.png\"\n        srcset=\"/static/1a79fcc72fbd8dbcc549ce424073c640/a6d36/retail-DS.png 650w,\n/static/1a79fcc72fbd8dbcc549ce424073c640/e5715/retail-DS.png 768w,\n/static/1a79fcc72fbd8dbcc549ce424073c640/81501/retail-DS.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h3 id=\"4-engagement-and-loyalty\" style=\"position:relative;\"><a href=\"#4-engagement-and-loyalty\" aria-label=\"4 engagement and loyalty permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#4. Engagement and Loyalty</h3>\n<p>Getting a customer that makes frequent purchases is a tough nut to crack; however, engaging customers to keep coming back is even more complicated when it comes to the challenges of customer identification in retail. </p>\n<p>Building trust over consumers is quite daunting but can do wonders for a brand if done correctly by leveraging perfect harmony of personalization and a seamless user experience. </p>\n<p>LoginRadius simplifies the shopper registration process through a seamless experience with social sign-in and single sign-on. </p>\n<ul>\n<li><strong>Social Sign-In</strong>: Customers tend to remember the credentials of their frequently used network. As such, social sign-in is the method of one-click authentication with a social media account. It reduces the hassles of the registration process and helps a great deal in converting a random user to a value-added customer. </li>\n<li><strong>Single Sign-On</strong>: It means a customer can access multiple accounts with a single set of credentials. It offers ease of authentication and reduces the risk of minimizing poor password habits.</li>\n</ul>\n<p>When consumers are offered friction-less onboarding coupled with quick login options, they eventually build trust in a brand and become frequent visitors, which later turn into buyers. </p>\n<h2 id=\"final-thoughts\" style=\"position:relative;\"><a href=\"#final-thoughts\" aria-label=\"final thoughts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Final Thoughts</h2>\n<p>E-commerce and retail giants are leveraging the perfect symphony of user experience coupled with the highest level of security through a <a href=\"https://www.loginradius.com\">consumer identity and access management</a> (CIAM) solution.  </p>\n<p>Brands seeking substantial growth in the ever-challenging retail ecosystem need to understand the importance of cutting-edge technology that paves the path for a rich consumer experience that drives sales and ensures customers’ loyalty. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-free-demo-loginradius\"\n        title=\"book-free-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"October 07, 2021","updated_date":null,"description":"Meeting the expectation of consumers these days isn’t a piece of cake for retailers as the modern consumer demands digital experiences at every touchpoint before making a purchase. This insightful read covers all the major challenges that retailers and e-commerce vendors face and how they can overcome them.","title":"The Major Challenges of Customer Identification in the Retail Industry","tags":["customer identity management","data security","ecommerce"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.8018018018018018,"src":"/static/6f12179e41b69866ddeea91e5e1ccba5/14b42/customer-identification-challenges-retail-cover.jpg","srcSet":"/static/6f12179e41b69866ddeea91e5e1ccba5/f836f/customer-identification-challenges-retail-cover.jpg 200w,\n/static/6f12179e41b69866ddeea91e5e1ccba5/2244e/customer-identification-challenges-retail-cover.jpg 400w,\n/static/6f12179e41b69866ddeea91e5e1ccba5/14b42/customer-identification-challenges-retail-cover.jpg 800w,\n/static/6f12179e41b69866ddeea91e5e1ccba5/16310/customer-identification-challenges-retail-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"From virtual banking breaches to semi-open attacks, 2021 has been rough on IT security.  Remember LinkedIn's Massive Data Breach earlier…","fields":{"slug":"/identity/cybersecurity-attacks-business/"},"html":"<p>From virtual banking breaches to semi-open attacks, 2021 has been rough on IT security. </p>\n<p>Remember <a href=\"https://restoreprivacy.com/linkedin-data-leak-700-million-users/\">LinkedIn's Massive Data Breach</a> earlier this year? On June 22, a user on a famous hacker site announced that nearly 700 million people’s data is up for sale. The hacker shared a sample of 1 million LinkedIn members' email addresses, full names, phone numbers, addresses and geolocations.</p>\n<p>With hackers banking on the COVID-19 pandemic, 2021 came with a whole new level of cybersecurity threats. <a href=\"https://www.loginradius.com/blog/identity/cybersec-roundup-june-2021/\">Data breaches like these</a> show the harsh reality of the world we live in. Seemingly, no one is immune. </p>\n<p>Global cybercrime costs are expected to top $6 trillion by the end of 2021. By 2025, the figure will be <a href=\"https://cybersecurityventures.com/hackerpocalypse-cybercrime-report-2016/\">$10.5 trillion</a>.</p>\n<p>Cybersecurity is at high stakes. By now, the list of data breach victims is filled with major corporations, government agencies, social media sites, restaurant chains, and every other industry you can think of. </p>\n<p>In this cyber security awareness month (October), let’s try to figure out, how did we get to this point of compromise and uncertainty? And how to prepare better for 2022.</p>\n<p>The latest <a href=\"https://www.securityforum.org/research/threat-horizon-2021-the-digital-illusion-shatters/\">Threat Horizon 2021</a> points out the difficult cybersecurity challenges that influence senior business executives, security professionals, and other key organizational stakeholders. </p>\n<ul>\n<li><strong>Digital connectivity will expose hidden dangers</strong> - Over-dependence on complex digital connectivity will amplify existing dangers and create new ones.</li>\n<li><strong>The digital cold war will engulf business</strong> - A digital cold war will unfold targeting intellectual property (IP) for economic and military dominance.</li>\n<li><strong>Digital competitors will rip up the rulebook</strong> - The existing regulatory frameworks and social norms will be less resilient and more vulnerable than ever.</li>\n</ul>\n<p>Now that we’ve peeked into the minds of cybercriminals, let's assess the biggest cybersecurity attacks that we witnessed in 2021. </p>\n<table>\n  <tr>\n   <td><strong>Compromised Company</strong>\n   </td>\n   <td><strong>Impact</strong>\n   </td>\n   <td><strong>Compromised Month</strong>\n   </td>\n  </tr>\n  <tr>\n   <td>Buffalo Public Schools \n   </td>\n   <td>34,000 students' highly sensitive information was compromised\n   </td>\n   <td>March\n   </td>\n  </tr>\n  <tr>\n   <td>Acer\n   </td>\n   <td>Resulted in the highest ransom demand ever—$50 million\n   </td>\n   <td>March\n   </td>\n  </tr>\n  <tr>\n   <td>Quanta Computer\n   </td>\n   <td>Attempted to extort both Quanta and Apple\n   </td>\n   <td>April\n   </td>\n  </tr>\n  <tr>\n   <td>ExaGrid\n   </td>\n   <td>Paid approximately $2.6 million ransom against the original demand was over $7 million to reclaim access to encrypted data\n   </td>\n   <td>May\n   </td>\n  </tr>\n  <tr>\n   <td>Indiana State Department of Health\n   </td>\n   <td>750,000 Indiana residents data was compromised\n   </td>\n   <td>August\n   </td>\n  </tr>\n  <tr>\n   <td>T-Mobile US Inc\n   </td>\n   <td>Affected more than 53 million consumer data\n   </td>\n   <td>August\n   </td>\n  </tr>\n  \n  </tr>\n</table>\n<p>This is not the end. Cybersecurity incidents take place in different business sectors and by various means every other day.</p>\n<p>So, how do you prevent the threat landscape? </p>\n<p>You can start by noting down the most common types of cyberattacks that may harm consumers and enterprises in 2022.</p>\n<h2 id=\"9-cybersecurity-attacks-that-can-harm-your-business-in-2022\" style=\"position:relative;\"><a href=\"#9-cybersecurity-attacks-that-can-harm-your-business-in-2022\" aria-label=\"9 cybersecurity attacks that can harm your business in 2022 permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>9 Cybersecurity Attacks That Can Harm Your Business in 2022</h2>\n<h3 id=\"1-ransomware-attack\" style=\"position:relative;\"><a href=\"#1-ransomware-attack\" aria-label=\"1 ransomware attack permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Ransomware attack</h3>\n<p>Ransomware has been around since the late 80s and is a <a href=\"https://digitalguardian.com/blog/history-ransomware-attacks-biggest-and-worst-ransomware-attacks-all-time\">billion-dollar cybercrime industry</a>. It works by holding a victim’s sensitive data for ransom after blocking them from access.</p>\n<p>For instance, according to <a href=\"https://www.itgovernance.co.uk/blog/list-of-data-breaches-and-cyber-attacks-in-august-2021-61-million-records-breached\">itgovernance.co.uk</a>, 61 million records were breached in the UK containing 84 incidents in August 2021 alone. </p>\n<p><strong>How to prevent</strong></p>\n<ul>\n<li>Never open untrusted email attachments or click on unverified links.</li>\n<li>Use mail server content scanning and filtering regularly.</li>\n</ul>\n<h3 id=\"2-malware-attack\" style=\"position:relative;\"><a href=\"#2-malware-attack\" aria-label=\"2 malware attack permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Malware attack</h3>\n<p>Malware is an umbrella term for malicious programs like worms, computer viruses, Trojan horses, and spyware that steal, encrypt, delete, alter, and hijack user information. </p>\n<p><strong>How to prevent</strong></p>\n<ul>\n<li>Keep your anti-virus software up-to-date.</li>\n<li>Watch out for social engineering scams. </li>\n</ul>\n<h3 id=\"3-phishing-attack\" style=\"position:relative;\"><a href=\"#3-phishing-attack\" aria-label=\"3 phishing attack permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. Phishing attack</h3>\n<p>Did you know that up to <a href=\"https://enterprise.verizon.com/resources/reports/dbir/\">32% of data breaches</a> occur from phishing?</p>\n<p>Phishing is a common form of social engineering and works like this: A hacker tricks users into downloading an infected attachment or clicking a malicious link through SMS or email. </p>\n<p><strong>How to prevent</strong></p>\n<ul>\n<li>Don’t click login links; manually type in the main site’s URL, instead.</li>\n<li>Double-check the email source and report bad emails.</li>\n<li>Hover over links to inspect them; don’t just click them.</li>\n</ul>\n<h3 id=\"4-sql-injection\" style=\"position:relative;\"><a href=\"#4-sql-injection\" aria-label=\"4 sql injection permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. SQL injection</h3>\n<p>Using malicious codes, <a href=\"https://en.wikipedia.org/wiki/SQL_injection\">SQL injection attacks</a> servers that store critical data for websites. It’s especially harmful to servers that store personally identifiable information (PII) such as credit card numbers, usernames, and passwords. </p>\n<p><strong>How to prevent</strong></p>\n<ul>\n<li>Validate all SQL data inputs against a whitelist.</li>\n<li>Use only stored procedures and prepared statements.</li>\n</ul>\n<h3 id=\"5-dns-poisoning\" style=\"position:relative;\"><a href=\"#5-dns-poisoning\" aria-label=\"5 dns poisoning permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5. DNS Poisoning</h3>\n<p>Also known as DNS spoofing, DNS cache poisoning is a kind of cybersecurity attack that exploits vulnerabilities in the domain name system (DNS). Hackers redirect Internet traffic away from legitimate servers towards fake ones that resemble their intended destinations. </p>\n<p><strong>How to prevent</strong></p>\n<ul>\n<li>Ensure that you are using the most recent version of the DNS</li>\n<li>Use Domain Name System Security Extensions (DNSSEC) to verify the data integrity and origin of the DNS. </li>\n</ul>\n<h3 id=\"6-password-attack\" style=\"position:relative;\"><a href=\"#6-password-attack\" aria-label=\"6 password attack permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>6. Password attack</h3>\n<p>Despite being well-known, people still fall prey to the oldest cyberattack—password attack. The reason it’s still so popular is due to its simplicity. Using standard hacking techniques, hackers <a href=\"https://www.loginradius.com/blog/2019/12/worst-passwords-list-2019/\">attain weak passwords</a> that unlock valuable online accounts.</p>\n<p><strong>How to prevent</strong></p>\n<ul>\n<li>Educate users on <a href=\"https://www.loginradius.com/blog/2018/05/infographic-poor-password-hygiene-letting-cybercriminals-clean/\">good password hygiene</a>.</li>\n<li>Implement brute force lockout policies.</li>\n<li>Prohibit the use of easy passwords. </li>\n</ul>\n<h3 id=\"7-mitm-attack\" style=\"position:relative;\"><a href=\"#7-mitm-attack\" aria-label=\"7 mitm attack permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>7. MITM attack</h3>\n<p>A <a href=\"https://en.wikipedia.org/wiki/Man-in-the-middle_attack\">man-in-the-middle attack</a> occurs when a hacker intercepts communications between two legitimate hosts. Think of it as the cyber equivalent of eavesdropping on a private conversation. But in this case, the hacker can plant new requests that appear to originate from a legitimate source. </p>\n<p><strong>How to prevent</strong></p>\n<ul>\n<li>Use SSL certificates (HTTPS) on your website.</li>\n<li>Setup a VPN as an additional shield over Wi-Fi. </li>\n</ul>\n<h3 id=\"8-spyware-attack\" style=\"position:relative;\"><a href=\"#8-spyware-attack\" aria-label=\"8 spyware attack permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>8. Spyware attack</h3>\n<p><a href=\"https://www.beenverified.com/crime/what-is-spyware/\">Spyware is a kind of malicious software</a> that is installed without the knowledge of the end-user, usually on their computer. The program then invades the computer, steals sensitive data, and sells them off to advertisers, data companies, or external users.</p>\n<p><strong>How to prevent</strong></p>\n<ul>\n<li>Always research free software before downloading.</li>\n<li>Beware of pop-up ads and always close them when they appear.</li>\n<li>Turn on pop-up blocker for suspicious websites in your browser.</li>\n</ul>\n<h3 id=\"9-shareware-attack\" style=\"position:relative;\"><a href=\"#9-shareware-attack\" aria-label=\"9 shareware attack permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>9. Shareware attack</h3>\n<p>Shareware is commercial software that is distributed to consumers for free. It is usually handed out as a complementary software to encourage users to pay for the parent software. Mostly, shareware is safe, but it can be risky at times. </p>\n<p>Cybercriminals may use it to distribute malware that could lead to malicious attacks. Organizations may put themselves at risk of unwanted exposure.</p>\n<p><strong>How to prevent</strong></p>\n<ul>\n<li>Constantly patch security holes so that no hackers can plug in their malware.</li>\n<li>Always download applications from official websites and app developers.</li>\n<li>Avoid clicking ads when possible, even in legitimate software. </li>\n</ul>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 54.61538461538461%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,/9j/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wgARCAALABQDASIAAhEBAxEB/8QAFwABAQEBAAAAAAAAAAAAAAAAAAIBBf/EABYBAQEBAAAAAAAAAAAAAAAAAAMAAf/aAAwDAQACEAMQAAAB5FQQjVv/xAAUEAEAAAAAAAAAAAAAAAAAAAAg/9oACAEBAAEFAl//xAAUEQEAAAAAAAAAAAAAAAAAAAAQ/9oACAEDAQE/AT//xAAUEQEAAAAAAAAAAAAAAAAAAAAQ/9oACAECAQE/AT//xAAUEAEAAAAAAAAAAAAAAAAAAAAg/9oACAEBAAY/Al//xAAXEAADAQAAAAAAAAAAAAAAAAAAASEQ/9oACAEBAAE/ISD10//aAAwDAQACAAMAAAAQRw//xAAWEQEBAQAAAAAAAAAAAAAAAAABEBH/2gAIAQMBAT8QTZ//xAAWEQEBAQAAAAAAAAAAAAAAAAABEBH/2gAIAQIBAT8QHJ//xAAYEAEAAwEAAAAAAAAAAAAAAAABABEhEP/aAAgBAQABPxBRqiKA0YNc6lWts//Z'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"2 4\"\n        title=\"2 4\"\n        src=\"/static/41149e339aabe558ac265ba65b85946d/212bf/2-4.jpg\"\n        srcset=\"/static/41149e339aabe558ac265ba65b85946d/6aca1/2-4.jpg 650w,\n/static/41149e339aabe558ac265ba65b85946d/212bf/2-4.jpg 768w,\n/static/41149e339aabe558ac265ba65b85946d/64175/2-4.jpg 1025w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<h2 id=\"a-cyberattacks-impact-on-business\" style=\"position:relative;\"><a href=\"#a-cyberattacks-impact-on-business\" aria-label=\"a cyberattacks impact on business permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>A Cyberattack’s Impact on Business</h2>\n<p>Often, a cyberattack damage is three-fold and can include: </p>\n<ol>\n<li>Financial damage </li>\n<li>Reputational damage </li>\n<li>Legal damage </li>\n</ol>\n<h3 id=\"financial-and-reputational-costs\" style=\"position:relative;\"><a href=\"#financial-and-reputational-costs\" aria-label=\"financial and reputational costs permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Financial and reputational costs</h3>\n<p>Data breaches result in substantial financial loss and may include: </p>\n<ul>\n<li>Theft of financial info (e.g., credit card details, usernames, passwords).</li>\n<li>Theft of sensitive corporate information or money.</li>\n<li>Loss of customer trust, sales, and advocacy.</li>\n<li>Loss of shareholder, investor, and client faith. </li>\n<li>Reduction in revenue and profit.</li>\n<li>High costs of system, network, and device repair.</li>\n</ul>\n<h3 id=\"legal-consequences\" style=\"position:relative;\"><a href=\"#legal-consequences\" aria-label=\"legal consequences permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Legal consequences</h3>\n<p>Many countries have established rules like HIPAA, GDPR, and <a href=\"https://www.loginradius.com/blog/2019/05/ccpa-introduction/\">CCPA compliance</a> to protect their citizens’ personal data. So, if your organization is compromised and you don't follow these regulations, consequences dictate that you’ll face serious fines and sanctions.</p>\n<p>Can enterprises regain trust after a data breach?</p>\n<p>Yes! companies can win back customer trust even after a data breach has occurred. </p>\n<p>There may not be one way to win all customers, but consumers are willing to forgive businesses that are responsive and transparent. </p>\n<p>Here’s what you can do if your customer data is ever compromised:</p>\n<ul>\n<li>Start by being transparent about what happened. </li>\n<li>Communicate what you’re doing about the breach. </li>\n<li>Educate customers on the next steps to protect their data. </li>\n<li>Remind customers of your privacy policies. </li>\n</ul>\n<p>This, of course, is all about the aftermath of a breach. </p>\n<p><a href=\"https://www.loginradius.com/resource/understanding-credential-stuffing-attacks-whitepaper\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"WP-credential-attack\"\n        title=\"WP-credential-attack\"\n        src=\"/static/b3baaddebefb0cbc65bd1297d10b82fd/e5715/WP-credential-attack.png\"\n        srcset=\"/static/b3baaddebefb0cbc65bd1297d10b82fd/a6d36/WP-credential-attack.png 650w,\n/static/b3baaddebefb0cbc65bd1297d10b82fd/e5715/WP-credential-attack.png 768w,\n/static/b3baaddebefb0cbc65bd1297d10b82fd/81501/WP-credential-attack.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<p>So, how can organizations prevent cybersecurity attacks from happening in the first place? </p>\n<h2 id=\"10-cybersecurity-tips-to-prevent-cyber-attacks-in-2022\" style=\"position:relative;\"><a href=\"#10-cybersecurity-tips-to-prevent-cyber-attacks-in-2022\" aria-label=\"10 cybersecurity tips to prevent cyber attacks in 2022 permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>10 Cybersecurity Tips to Prevent Cyber Attacks in 2022</h2>\n<ol>\n<li>Keep a clear understanding of the amount of data you have and what it is used for. </li>\n<li>Limit administrative capabilities and train employees to recognize phishing attacks.</li>\n<li>Encrypt your business data, so it’s useless if it falls into the wrong hands.  </li>\n<li>Conduct employee background checks to know exactly who's working for you.</li>\n<li>Pass all your emails through a secure gateway to reduce mistakes. </li>\n<li>Update security software patches regularly.</li>\n<li>Use multi-factor authentication to prevent <a href=\"https://www.loginradius.com/multi-factor-authentication/\">unauthorized access to your network</a>.</li>\n<li>Use strong passwords or eliminate passwords through <a href=\"https://www.loginradius.com/blog/2019/10/passwordless-authentication-the-future-of-identity-and-security/\">passwordless login</a>.</li>\n<li>Keep abreast of emerging risks and ever-evolving cybersecurity threats. </li>\n<li>Invest in cybersecurity insurance because no one is immune from cyberattacks.</li>\n</ol>\n<p>No matter what state your security program is in now, these steps will help you build a stronger defense and mitigate damage.</p>\n<h2 id=\"how-can-loginradius-protect-enterprises-from-cyberattacks\" style=\"position:relative;\"><a href=\"#how-can-loginradius-protect-enterprises-from-cyberattacks\" aria-label=\"how can loginradius protect enterprises from cyberattacks permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How Can LoginRadius Protect Enterprises From Cyberattacks</h2>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 701px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 52.76923076923077%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"security compliance cred loginradius\"\n        title=\"security compliance cred loginradius\"\n        src=\"/static/945d741ef82c455bf2c05f5a6a52764d/49217/security_compliance_cred_loginradius.png\"\n        srcset=\"/static/945d741ef82c455bf2c05f5a6a52764d/a6d36/security_compliance_cred_loginradius.png 650w,\n/static/945d741ef82c455bf2c05f5a6a52764d/49217/security_compliance_cred_loginradius.png 701w\"\n        sizes=\"(max-width: 701px) 100vw, 701px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<p>When it comes to bringing your business online, there are a lot of factors to consider. For instance, securing records and managing customer profiles require a lot of attention. That’s why having a strong <a href=\"https://www.loginradius.com/blog/2019/06/customer-identity-and-access-management/\">consumer identity and access management (CIAM) solution</a> in place is half the battle won. </p>\n<p>LoginRadius ensures a secure and seamless consumer experience and offers identity-centric security features including consumer registration, user account management, <a href=\"https://www.loginradius.com/blog/2019/05/what-is-single-sign-on/\">single sign-on (SSO)</a>, access management, <a href=\"https://www.loginradius.com/blog/2019/06/what-is-multi-factor-authentication/\">multi-factor authentication</a> (MFA), <a href=\"https://www.loginradius.com/blog/2020/07/data-governance-best-practices/\">data access governance</a>, compliance-ready features, and directory services. </p>\n<p>All of these features work together to help you mitigate cybersecurity attacks on your business. </p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>While it seems like a scary world out there, you can protect your <a href=\"https://www.loginradius.com/blog/identity/cyber-threats-business-risk-covid-19/\">enterprise from cyberattacks</a> with the right tools. A CIAM software provides these tools via centralized monitoring and advanced security features, so you can get back to growing your business. Let’s <a href=\"https://www.loginradius.com/contact-sales\">join hands</a> for a better 2022!</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"October 05, 2021","updated_date":null,"description":"Cybersecurity incidents take place by various means every day. From virtual banking breaches to semi-open attacks, 2021 has been rough on IT security. But, how did we get to this point of compromise and uncertainty?","title":"Cybersecurity Awareness Month: Predicting the Deadliest Cyber Attacks in 2022","tags":["data security","cybersecurity","compliance","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.6666666666666667,"src":"/static/31780cc4d1c558b33819e4744ce3c4a5/33aa5/cybersecurity-attacks.jpg","srcSet":"/static/31780cc4d1c558b33819e4744ce3c4a5/f836f/cybersecurity-attacks.jpg 200w,\n/static/31780cc4d1c558b33819e4744ce3c4a5/2244e/cybersecurity-attacks.jpg 400w,\n/static/31780cc4d1c558b33819e4744ce3c4a5/33aa5/cybersecurity-attacks.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"The ever-expanding modern competitive landscape demands businesses to put their best foot forward to understand their clients’ needs and…","fields":{"slug":"/identity/loginradius-progressive-profiling/"},"html":"<p>The ever-expanding modern competitive landscape demands businesses to put their best foot forward to understand their clients’ needs and know their clients. </p>\n<p>While every business is inching towards delivering fabulous personalized experiences to their clients, understanding consumers and their behavior are now more crucial than ever without affecting the overall user experience.</p>\n<p>So does it mean businesses should straight away throw a registration/sign-up form with a lot of fields that can help them in better understanding their potential clients? </p>\n<p>Well, the answer to this question is a big no!</p>\n<p>In a world where your biggest competitors are just a few clicks away, you cannot afford to lose even a single potential client just because you weren’t able to deliver them a flawless onboarding experience. </p>\n<p>Here’s where LoginRadius’ Progressive Profiling comes into play. </p>\n<p>Progressive Profiling helps businesses to split a potentially complicated registration process into multiple steps. So that you can capture business-critical information upfront and then slowly build out a holistic view of your consumers through subsequent actions.</p>\n<p>Let’s understand how it works and helps to scale business growth by increasing conversion rates. </p>\n<p><a href=\"https://www.loginradius.com/resource/progressive-profiling-by-loginradius-2/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"Progressive-Profiling-DS\"\n        title=\"Progressive-Profiling-DS\"\n        src=\"/static/7f491a720d2b2bb4d9a9d0400337ffd8/e5715/Progressive-Profiling-DS.png\"\n        srcset=\"/static/7f491a720d2b2bb4d9a9d0400337ffd8/a6d36/Progressive-Profiling-DS.png 650w,\n/static/7f491a720d2b2bb4d9a9d0400337ffd8/e5715/Progressive-Profiling-DS.png 768w,\n/static/7f491a720d2b2bb4d9a9d0400337ffd8/81501/Progressive-Profiling-DS.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h2 id=\"intent-behind-launch\" style=\"position:relative;\"><a href=\"#intent-behind-launch\" aria-label=\"intent behind launch permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Intent Behind Launch</h2>\n<p>One of the biggest challenges that businesses face today is to collect relevant consumer data that they can utilize to build personalized experiences for their consumers. </p>\n<p>However, not everyone is interested in sharing too many details about themselves and their preferences, which is perhaps why potential consumers switch to other market players. </p>\n<p>LoginRadius understands that businesses need an intelligent way to collect consumer data in a way that delights potential consumers so that they are happy to share details about themselves and their preferences with the business. </p>\n<p>Progressive Profiling enables gradual data collection through a series of events whenever a user interacts with the brand and hence is navigated to the purchase funnel without hampering the overall consumer experience right from the beginning. </p>\n<p>Based on consumers’ interaction with the application, Progressive Profiling automatically requests specific information. These interaction points can be anything as per the business needs including, but not limited to: </p>\n<ul>\n<li>At nth login</li>\n<li>Upon navigating to a section</li>\n<li>Upon clicking a link</li>\n<li>Upon utilizing a feature</li>\n</ul>\n<h2 id=\"final-thoughts\" style=\"position:relative;\"><a href=\"#final-thoughts\" aria-label=\"final thoughts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Final Thoughts</h2>\n<p><a href=\"https://www.loginradius.com/progressive-profiling/\">Progressive Profiling</a> is a revolutionary feature in increasing conversion without hampering the user experience whenever a business needs crucial information about a consumer. </p>\n<p>Implementing progressive profiling on an online platform offers a competitive edge to businesses seeking innovative ways to navigate their digital transformation for enhanced business growth. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"October 05, 2021","updated_date":null,"description":"Progressive Profiling helps businesses to split a potentially complicated registration process into multiple steps. you can capture business-critical information upfront and then slowly build out a holistic view of your consumers through subsequent actions.","title":"LoginRadius Delivers a Seamless User Experience that Increases Conversions through Enhanced Progressive Profiling","tags":["progressive profiling","user experience","ciam solution"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.6528925619834711,"src":"/static/5713f710ea67bcf75f12ca1ddc3908bf/14b42/loginradius-progressive-profiling-cover.jpg","srcSet":"/static/5713f710ea67bcf75f12ca1ddc3908bf/f836f/loginradius-progressive-profiling-cover.jpg 200w,\n/static/5713f710ea67bcf75f12ca1ddc3908bf/2244e/loginradius-progressive-profiling-cover.jpg 400w,\n/static/5713f710ea67bcf75f12ca1ddc3908bf/14b42/loginradius-progressive-profiling-cover.jpg 800w,\n/static/5713f710ea67bcf75f12ca1ddc3908bf/16310/loginradius-progressive-profiling-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}}]},"markdownRemark":{"excerpt":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards…","fields":{"slug":"/identity/developer-first-identity-provider-loginradius/"},"html":"<p>Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.</p>\n<p>We’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the <a href=\"https://www.loginradius.com/\">LoginRadius website</a>—to be faster, more intuitive, and developer-first in every way.</p>\n<p>The goal? Having them spend less time searching and more time building.</p>\n<h2 id=\"whats-new-and-improved-on-the-loginradius-website\" style=\"position:relative;\"><a href=\"#whats-new-and-improved-on-the-loginradius-website\" aria-label=\"whats new and improved on the loginradius website permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What’s New and Improved on the LoginRadius Website?</h2>\n<p>LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.</p>\n<p>Here’s a closer look at what’s new and why it’s important:</p>\n<h3 id=\"a-developer-friendly-dark-theme\" style=\"position:relative;\"><a href=\"#a-developer-friendly-dark-theme\" aria-label=\"a developer friendly dark theme permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>A Developer-Friendly Dark Theme</h3>\n<p><img src=\"/f46881583c7518a93bb24e94c32320de/a-developer-friendly-dark-theme.webp\" alt=\"This image shows how LoginRadius offers several authentication methods like traditional login, social login, passwordless login, passkeys and more in a dark mode.\">    </p>\n<p>Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.</p>\n<p>The new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.</p>\n<p>So, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.</p>\n<h3 id=\"clear-categorization-for-loginradius-capabilities\" style=\"position:relative;\"><a href=\"#clear-categorization-for-loginradius-capabilities\" aria-label=\"clear categorization for loginradius capabilities permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Clear Categorization for LoginRadius Capabilities</h3>\n<p><img src=\"/e5358b82be414940f3fb146013845933/capabilities.webp\" alt=\"This image shows a breakdown of all the LoginRadius CIAM capabilities, including authentication, security, UX, scalability and multi-brand management.\"></p>\n<p>We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:</p>\n<ul>\n<li>Authentication: Easily understand <a href=\"https://www.loginradius.com/blog/identity/authentication-option-for-your-product/\">how to choose the right login method</a>, from traditional passwords and OTPs to social login, federated SSO, and passkeys with few lines of code.</li>\n<li>Security: Implement no-code security features like bot detection, IP throttling, breached password alerts, DDoS protection, and adaptive MFA to safeguard user accounts.</li>\n<li>User Experience: Leverage AI builder, hosted pages, and drag-and-drop workflows to create smooth, branded sign-up and login experiences.</li>\n<li>High Performance &#x26; Scalability: Confidently scale with sub-100ms API response times, 100% uptime, 240K+ RPS, and 28+ global data center regions.</li>\n<li>Multi-Brand Management: Efficiently manage multiple identity apps, choosing isolated or shared data stores based on your brand’s unique needs.</li>\n</ul>\n<p>This structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.</p>\n<h3 id=\"developer-first-navigation\" style=\"position:relative;\"><a href=\"#developer-first-navigation\" aria-label=\"developer first navigation permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Developer-First Navigation</h3>\n<p><img src=\"/a8c155c2b6faf3d5f4b4de4e2b14d763/developers-menu.webp\" alt=\"This image shows the LoginRadius menu bar, highlighting the developer dropdown.\">   </p>\n<p>We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.</p>\n<p>The new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.</p>\n<h3 id=\"quick-understanding-of-integration-benefits\" style=\"position:relative;\"><a href=\"#quick-understanding-of-integration-benefits\" aria-label=\"quick understanding of integration benefits permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Quick Understanding of Integration Benefits</h3>\n<p><img src=\"/b2f9a964a2da0ea83e2f8596b833bba7/we-support-your-tech-stack.webp\" alt=\"This image shows a list of popular programming languages and frameworks offered by LoginRadius.\"></p>\n<p>Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.</p>\n<p>Our platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.</p>\n<h2 id=\"over-to-you-now\" style=\"position:relative;\"><a href=\"#over-to-you-now\" aria-label=\"over to you now permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Over to You Now!</h2>\n<p>Check out our <a href=\"https://www.loginradius.com/\">revamped LoginRadius website</a> and see how the improved experience makes it easier to build, scale, and secure your applications.</p>\n<p>Do not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!</p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"February 21, 2025","updated_date":null,"description":"LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. 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