{"componentChunkName":"component---src-templates-blog-list-template-js","path":"/identity/39","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"excerpt":"In the past couple of years, the internet has become one of the indispensable parts of our lives, and we can’t imagine a day without it.  As…","fields":{"slug":"/identity/what-is-identity-security/"},"html":"<p>In the past couple of years, the internet has become one of the indispensable parts of our lives, and we can’t imagine a day without it. </p>\n<p>As of October 2023, the <a href=\"https://www.statista.com/statistics/617136/digital-population-worldwide/#:~:text=Worldwide%20digital%20population%202023&#x26;text=As%20of%20October%202023%2C%20there,population%2C%20were%20social%20media%20users.\">global internet user count reached 5.3 billion</a>, encompassing 65.7 percent of the world's population.</p>\n<p>However, this doesn’t mean that everyone who’s surfing the internet is secure and can’t be on the radar of cybercriminals. </p>\n<p>Thousands of individuals compromise their identities every day because of a weak line of defense and poor authentication mechanism at the service providers’ end. </p>\n<p>Moreover, the COVID-19 pandemic has also increased as the internet became the second home for every individual while everyone was locked inside their homes. </p>\n<p>As per global stats, the <a href=\"https://www.statista.com/statistics/1175657/increase-identity-theft-coronavirus-outbreak/\">total number of identity thefts has increased</a> substantially amid the global pandemic and is expected to inflate further. </p>\n<p>So what does it portray? </p>\n<p>Do we need a stringent mechanism to secure user identities as the conventional systems cannot handle massive amounts of user signups and logins?</p>\n<p>Yes, identity security undeniably needs the hour to secure all identities within a network (whether employees or consumers). </p>\n<p>Let’s understand what identity security is and why it’s crucial for businesses, especially in 2024 and beyond.</p>\n<h2 id=\"what-is-identity-security\" style=\"position:relative;\"><a href=\"#what-is-identity-security\" aria-label=\"what is identity security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Identity Security</h2>\n<p>Identity security can be defined as a comprehensive way to secure digital identities within a network in the most basic sense. </p>\n<p>Any identity- whether an employee, third-party vendor, consumer, or IT admin can be privileged in specific ways that can lead to a security breach causing losses worth millions of dollars for an organization. </p>\n<p>Adding multiple layers of security through robust authentication and authorization can help mitigate the risk of identity theft. </p>\n<p>Since the outbreak of COVID-19 encouraged remote working ecosystems that aren’t as secure as traditional working environments, there’s an immediate need for an identity security solution for businesses adopting these remote working scenarios. </p>\n<h2 id=\"why-do-you-need-identity-security\" style=\"position:relative;\"><a href=\"#why-do-you-need-identity-security\" aria-label=\"why do you need identity security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why Do You Need Identity Security</h2>\n<p>In the past couple of years, businesses are compromising consumer identities that lead to financial losses and tarnished reputations. </p>\n<p>Even the most robust security system can’t ensure identity security without stringent authentication and authorization mechanisms in place. </p>\n<p>Apart from this, the sudden paradigm shift towards online platforms has also increased the number of signups and registrations on diverse platforms leading to an increased risk of data breaches since most users aren’t aware of online security best practices.</p>\n<p>Also, specific privacy and data security compliances like the GDPR and CCPA requires organizations storing consumer information to adhere to their regulations to ensure maximum safety to consumers while their data is being collected, stored, and managed. </p>\n<p><a href=\"https://www.loginradius.com/resource/digital-identity-future-whitepaper\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"WP-future-dig-id\"\n        title=\"WP-future-dig-id\"\n        src=\"/static/905087c8e93a56396d43f84c7f3bd9ce/e5715/WP-future-dig-id.png\"\n        srcset=\"/static/905087c8e93a56396d43f84c7f3bd9ce/a6d36/WP-future-dig-id.png 650w,\n/static/905087c8e93a56396d43f84c7f3bd9ce/e5715/WP-future-dig-id.png 768w,\n/static/905087c8e93a56396d43f84c7f3bd9ce/81501/WP-future-dig-id.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<p>Hence there’s an immediate need to deploy a reliable <a href=\"https://www.loginradius.com/blog/identity/customer-identity-and-access-management/\">consumer identity and access management solution</a> (CIAM) that can offer identity security without hampering user experience.  </p>\n<p>Since we’ve learned the importance of identity security, now just glance at what benefits an enterprise gets with a CIAM solution in place. </p>\n<h3 id=\"1-multi-factor-authentication-mfa-and-risk-based-authentication-rba\" style=\"position:relative;\"><a href=\"#1-multi-factor-authentication-mfa-and-risk-based-authentication-rba\" aria-label=\"1 multi factor authentication mfa and risk based authentication rba permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Multi-Factor Authentication (MFA) and Risk-Based Authentication (RBA)</h3>\n<p>Multi-factor authentication is one of the essential aspects when it comes to consumer identity security best practices. </p>\n<p>Adding multiple layers of authentication through a reliable CIAM helps prevent a network breach and eventually decreases any chance of identity misuse. </p>\n<p>Moreover, LoginRadius CIAM offers adaptive authentication through its RBA that helps protect consumer identity and sensitive business information, especially in high-risk situations. </p>\n<p>The LoginRadius RBA kicks in whenever a suspicious login attempt is detected and automatically adds another authentication layer to protect consumer identity and network. </p>\n<p>The best thing about RBA is that it gets automatically activated if it detects something fishy based on the number of unsuccessful attempts, geographical location, or other similar situations. Else, the user can normally sign in, which preserves a great user experience. </p>\n<h3 id=\"2-protecting-consumer-accounts\" style=\"position:relative;\"><a href=\"#2-protecting-consumer-accounts\" aria-label=\"2 protecting consumer accounts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Protecting Consumer Accounts</h3>\n<p>With a cutting-edge CIAM like LoginRadius, businesses can ensure the highest level of security when it comes to protecting their consumers’ accounts against different types of security threats. </p>\n<p>Enterprises can ensure that passwords are harder to crack with rigorous password policies and LoginRadius Multi-Factor Authentication and can leverage hashing and encryption to protect account credentials and data in transit and at rest.</p>\n<p>Also, our modern cloud infrastructure is protected to the highest industry standards. LoginRadius maintains all major security compliances for our application and data storage, including the <a href=\"https://www.loginradius.com/blog/identity/ccpa-vs-gdpr-the-compliance-war/\">GDPR and CCPA</a>. </p>\n<h3 id=\"3-streamlined-customer-experience\" style=\"position:relative;\"><a href=\"#3-streamlined-customer-experience\" aria-label=\"3 streamlined customer experience permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. Streamlined Customer Experience</h3>\n<p>A streamlined customer experience delivered by an organization reflects that it’s up-to-date and concerned about providing the most accessible login possible.</p>\n<p>By providing a smooth login experience for your applications and services, you encourage customers to try out more of your digital offerings. The result is a customer who is more embedded in your digital ecosystem without extra effort.</p>\n<p>For instance, <a href=\"https://www.loginradius.com/single-sign-on/\">implementing a single sign-on</a> through a customer identity and access management system like LoginRadius means a customer only needs one account for all of your digital touchpoints. Whether your customers are signing in from a browser or a mobile device, they’ll benefit from not having to sign in repeatedly. </p>\n<h2 id=\"final-thoughts\" style=\"position:relative;\"><a href=\"#final-thoughts\" aria-label=\"final thoughts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Final Thoughts</h2>\n<p>Protecting consumers’ identity should be the top priority of enterprises collecting user information.</p>\n<p>However, creating a perfect harmony between identity security and delivering a flawless user experience requires a reliable CIAM in place. </p>\n<p>A robust cloud-based CIAM solution like <a href=\"https://www.loginradius.com/contact-sales2/\">LoginRadius</a> can be a game-changer, especially in a world where data breaches are pretty frequent, leading to losses worth millions of dollars.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"August 03, 2021","updated_date":null,"description":"Thousands of individuals compromise their identities every day because of weak defense and poor authentication at the service providers’ end. Businesses need a robust identity management solution to navigate their digital transformation journey without compromising user identities and sensitive business information.","title":"What is Identity Security?","tags":["digital identity management","ciam solution","data security"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/b78963f3b4bd3abc9bc7054e32da4998/14b42/purpose-identity-security-2021-cover.jpg","srcSet":"/static/b78963f3b4bd3abc9bc7054e32da4998/f836f/purpose-identity-security-2021-cover.jpg 200w,\n/static/b78963f3b4bd3abc9bc7054e32da4998/2244e/purpose-identity-security-2021-cover.jpg 400w,\n/static/b78963f3b4bd3abc9bc7054e32da4998/14b42/purpose-identity-security-2021-cover.jpg 800w,\n/static/b78963f3b4bd3abc9bc7054e32da4998/16310/purpose-identity-security-2021-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"You may have come across the term “Token” multiple times. However, only a few people know its use and benefits.  A token plays a crucial…","fields":{"slug":"/identity/pros-cons-token-authentication/"},"html":"<p>You may have come across the term “Token” multiple times. However, only a few people know its use and benefits. </p>\n<p>A token plays a crucial role in enhancing the overall security mechanism of an organization that helps to deliver flawless and secure authentication and authorization on their website or application. </p>\n<p>This post will help you better understand what a token is, what are its pros and cons and will help you decide whether you need to invoke the potential of tokens for your business or not. </p>\n<h2 id=\"what-is-a-token\" style=\"position:relative;\"><a href=\"#what-is-a-token\" aria-label=\"what is a token permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is a Token?</h2>\n<p>A token can be defined as a digitally encoded signature used to authenticate and authorize a user to access specific resources on a network.</p>\n<p>A token is always generated in the form of an OTP (One-Time Password), which depicts that it could only be used once and is generated randomly for every transaction. </p>\n<p><strong><em>The token-based authentication allows users to verify their unique identity, and in return, they receive a unique token that provides access to certain resources for a particular time frame.</em></strong> </p>\n<p>Apart from this, users can easily access the website or network for which the token is issued, and need not enter the credentials again and again until the token expires. </p>\n<p>Tokens are widely used for regular online transactions for enhancing overall security and accuracy.</p>\n<h2 id=\"how-a-token-works\" style=\"position:relative;\"><a href=\"#how-a-token-works\" aria-label=\"how a token works permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How a Token Works?</h2>\n<p>Whenever you perform a transaction online, you need to enter the credentials. Once you provide the credentials, the system then sends an OTP to your mobile device through a text message or an email. </p>\n<p>A token generator generates these random OTPs, and the user is authenticated once the same is presented to the website or application. </p>\n<p>A random string to the user is sent, which is stored in persistent storage like web storage, and with every request by the user, the string is sent to authenticate the user multiple times during the token lifespan automatically. </p>\n<p>The lifespan of a token is small. Also, a DB table containing all the session tokens is mapped to a user-id is involved and contains other details, including expiry, device-type, etc. </p>\n<h2 id=\"what-is-jwt-json-web-token\" style=\"position:relative;\"><a href=\"#what-is-jwt-json-web-token\" aria-label=\"what is jwt json web token permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is JWT (JSON Web Token)?</h2>\n<p>JWT (JSON Web Token) is used to provide a standard way for two parties to communicate securely. JWT is commonly used for managing authorization.</p>\n<p>There exists an open industry standard called RFC-7519, which defines how JWT should be structured and how to use it for exchanging information (called “claims”) in the form of JSON objects. This information can be verified and trusted as its digitally signed.</p>\n<p><a href=\"https://www.loginradius.com/blog/engineering/jwt/\">JWT (JSON Web Token)</a> is a popular method of SSO, which is widely used by B2C applications, and through this system, you can allow your consumers to log in to an application that supports JWT.</p>\n<p>LoginRadius acts as an Identity Provider; it means LoginRadius can authorize a third-party application that will act as a Service Provider. </p>\n<h2 id=\"pros-of-using-tokens\" style=\"position:relative;\"><a href=\"#pros-of-using-tokens\" aria-label=\"pros of using tokens permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Pros of Using Tokens</h2>\n<h3 id=\"1-token-based-authentication-is-more-scalable-and-efficient\" style=\"position:relative;\"><a href=\"#1-token-based-authentication-is-more-scalable-and-efficient\" aria-label=\"1 token based authentication is more scalable and efficient permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. <strong>Token-based Authentication is more Scalable and Efficient</strong></h3>\n<p>As we know that tokens are required to be stored on the user’s end, they offer a scalable solution. </p>\n<p>Moreover, the server just needs to create and verify the tokens along with the information, which means that maintaining more users on a website or application at once is possible without any hassle. </p>\n<h3 id=\"2-flexibility-and-performance\" style=\"position:relative;\"><a href=\"#2-flexibility-and-performance\" aria-label=\"2 flexibility and performance permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>2. Flexibility and Performance</strong></h3>\n<p>Flexibility and enhanced overall performance are other important aspects when it comes to token-based authentication as they can be used across multiple servers and they can offer authentication for diverse websites and applications at once. </p>\n<p>This helps in encouraging more collaboration opportunities between enterprises and platforms for a flawless experience. </p>\n<h3 id=\"3-tokens-offer-robust-security\" style=\"position:relative;\"><a href=\"#3-tokens-offer-robust-security\" aria-label=\"3 tokens offer robust security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>3. Tokens Offer Robust Security</strong></h3>\n<p>Since tokens like JWT are stateless, only a secret key can validate it when received at a server-side application, which was used to create it. </p>\n<p>Hence they’re considered the best and the most secure way of offering authentication. </p>\n<h3 id=\"span-stylecolor-ff4500tokens-act-as-a-storage-for-the-users-credentials-and-when-the-token-travels-between-the-server-or-the-web-browser-the-stored-credentials-are-never-compromised-span\" style=\"position:relative;\"><a href=\"#span-stylecolor-ff4500tokens-act-as-a-storage-for-the-users-credentials-and-when-the-token-travels-between-the-server-or-the-web-browser-the-stored-credentials-are-never-compromised-span\" aria-label=\"span stylecolor ff4500tokens act as a storage for the users credentials and when the token travels between the server or the web browser the stored credentials are never compromised span permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><span style=\"color: #FF4500\">Tokens act as a storage for the user’s credentials and when the token travels between the server, or the web browser, the stored credentials are never compromised. </span></h3>\n<h2 id=\"cons-of-using-tokens\" style=\"position:relative;\"><a href=\"#cons-of-using-tokens\" aria-label=\"cons of using tokens permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Cons of Using Tokens</h2>\n<h3 id=\"1-compromised-secret-key\" style=\"position:relative;\"><a href=\"#1-compromised-secret-key\" aria-label=\"1 compromised secret key permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. <strong>Compromised Secret Key</strong></h3>\n<p>One of the major cons of relying on tokens is that it relies on just one key. Yes, JWT uses only one key, which if handled poorly by a developer/administrator, would lead to severe consequences that can compromise sensitive information. </p>\n<p>It’s essential for businesses to seek professional help coupled with robust security mechanisms while planning to add JWT to their authentication mechanism to ensure the highest level of security. </p>\n<h3 id=\"2-data-overhead\" style=\"position:relative;\"><a href=\"#2-data-overhead\" aria-label=\"2 data overhead permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. <strong>Data Overhead</strong></h3>\n<p>The overall size of a JWT is quite more than that of a normal session token, which makes it longer whenever more data is added to it. </p>\n<p>So, if you’re adding more information in the token, it will impact the overall loading speed and thus hamper <a href=\"https://www.loginradius.com/customer-experience-solutions/\">user experience</a>. </p>\n<p>This situation can be fixed if right development practices are followed and minimum but essential data is added to the JWT. </p>\n<h3 id=\"3-shorter-lifespan\" style=\"position:relative;\"><a href=\"#3-shorter-lifespan\" aria-label=\"3 shorter lifespan permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. <strong>Shorter Lifespan</strong></h3>\n<p>Short-lived JWT are harder for users to work with. These tokens require frequent reauthorization, which can be annoying at times, especially for the clients. </p>\n<p>Adding refresh tokens and storing them appropriately is the only way to fix this scenario where long-lived refresh tokens can help users stay authorized for a more extended period of time. </p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>Enterprises can leverage tokens depending on the nature of the requirement and their individual business needs. </p>\n<p>Although JWT can be the right option in most scenarios if implemented correctly and securely by following the right security measures. </p>\n<p>However, one should consider the above-mentioned aspects before relying on a token for <a href=\"https://www.loginradius.com/blog/identity/authentication-vs-authorization-infographic/\">authentication and authorization</a>. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"July 29, 2021","updated_date":null,"description":"Tokens are widely used to provide authorization and authentication to users when they access a website or a mobile application. This post covers detailed information about the use of tokens along with its advantages and disadvantages.","title":"What is a Token? What are its Pros and Cons?","tags":["token authentication","authorization","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/3ed58100481553e51d649e6b7603d2e2/14b42/pros-cons-token-authentication-cover.jpg","srcSet":"/static/3ed58100481553e51d649e6b7603d2e2/f836f/pros-cons-token-authentication-cover.jpg 200w,\n/static/3ed58100481553e51d649e6b7603d2e2/2244e/pros-cons-token-authentication-cover.jpg 400w,\n/static/3ed58100481553e51d649e6b7603d2e2/14b42/pros-cons-token-authentication-cover.jpg 800w,\n/static/3ed58100481553e51d649e6b7603d2e2/16310/pros-cons-token-authentication-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"With technology evolving leaps and bounds, businesses are leveraging innovative solutions to set a benchmark for delivering the most…","fields":{"slug":"/identity/scale-business-with-identity-management/"},"html":"<p>With technology evolving leaps and bounds, businesses are leveraging innovative solutions to set a benchmark for delivering the most pleasing user experience backed with robust security. </p>\n<p>As far as the security of consumer information is concerned, identity management is becoming a more and more familiar concept as the number of data breaches increases significantly. </p>\n<p>However, identity management is much more than just a security mechanism for securing consumer data and sensitive business information. </p>\n<p>The global market leaders and key decision-makers leverage a consumer identity and access management (CIAM) solution to scale business growth by creating a perfect harmony of privacy, security, convenience, scalability, and user experience. </p>\n<p>In this post, we’ll dig deeper into how an enterprise can leverage a CIAM solution for identity management that scales business growth even in the most unpredictable times. </p>\n<h2 id=\"save-time-and-resources-with-authentication-and-access-management\" style=\"position:relative;\"><a href=\"#save-time-and-resources-with-authentication-and-access-management\" aria-label=\"save time and resources with authentication and access management permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Save Time and Resources with Authentication and Access Management</h2>\n<p>Needless to say, time and resources are the most crucial investments for any business, and wise use can help improve overall performance and revenues. </p>\n<p>An enterprise will -utilize time and resources if it’s trying to manage specific security risks across multiple devices and platforms without relying on a centralized strategy. </p>\n<p>Now, the problem is, organizations don’t realize that managing access and complex passwords eventually consumes a lot of time and resources of their IT team.</p>\n<p>Whether we’re considering Employee IAM or Consumer IAM, managing, restoring, and storage of passwords is a complex task, which shouldn’t be the cause of staying behind the competition when market players are already leveraging passwordless capabilities. </p>\n<p>Choosing a single solution that helps you enforce stringent security, access management and provides passwordless capabilities is undeniably the need of the hour. </p>\n<p>LoginRadius understands the importance of a centralized system that minimizes expenses and enhances productivity that boosts overall growth. </p>\n<p>Using LoginRadius’ CIAM that offers passwordless login, <a href=\"https://www.loginradius.com/multi-factor-authentication/\">MFA (Multi-factor Authentication)</a>, and access management can speed up processes for diverse businesses without compromising overall security. </p>\n<h2 id=\"modern-businesses-demand-agility\" style=\"position:relative;\"><a href=\"#modern-businesses-demand-agility\" aria-label=\"modern businesses demand agility permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Modern Businesses Demand Agility</h2>\n<p>In today’s constantly changing era, agility is an absolute must for digital transformation. Any small or large organization can no longer avoid – or even delay - digital transformation as they try to remain competitive in an evolving business climate.</p>\n<p>Digital agility is the ease with which any organization can adapt to changing business needs – by enabling or changing their business processes.</p>\n<p>Simply put, for a successful digital transformation, organizations need to invest in resilient business operations, consumer experience initiatives, and technology. For instance, creating an identity-driven digital transformation strategy enables various users – including internal &#x26; external – to have the right access to the right technology for the right purpose.</p>\n<p><strong><em>As a leading provider of CIAM solutions that works for any business model, LoginRadius ensures digital agility along with a seamless consumer experience. With the LoginRadius identity management platform, you can achieve digital transformation by connecting your consumer data to a host of API-driven tools in analytics, business intelligence (BI), and consumer relationship management (CRM).</em></strong></p>\n<p>Using the LoginRadius<a href=\"https://www.loginradius.com/identity-api/\"> Consumer Identity APIs</a>, you can easily validate and automate your consumer identification process and prevent the creation of any spam or fraud accounts.</p>\n<p>With its preconfigured integration with third-party tools and applications, you can pull your latest consumer data – thus eliminating data silos and generating valuable insights.</p>\n<p><a href=\"https://www.loginradius.com/resource/guide-to-modern-customer-identity/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"EB-GD-to-mod-cust-id\"\n        title=\"EB-GD-to-mod-cust-id\"\n        src=\"/static/e8ca49370e6ab28514cbd05ef77951af/e5715/EB-GD-to-mod-cust-id.png\"\n        srcset=\"/static/e8ca49370e6ab28514cbd05ef77951af/a6d36/EB-GD-to-mod-cust-id.png 650w,\n/static/e8ca49370e6ab28514cbd05ef77951af/e5715/EB-GD-to-mod-cust-id.png 768w,\n/static/e8ca49370e6ab28514cbd05ef77951af/81501/EB-GD-to-mod-cust-id.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h2 id=\"scalability--the-backbone-for-any-enterprise-for-digital-transformation\" style=\"position:relative;\"><a href=\"#scalability--the-backbone-for-any-enterprise-for-digital-transformation\" aria-label=\"scalability  the backbone for any enterprise for digital transformation permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Scalability- The Backbone for Any Enterprise for Digital Transformation</h2>\n<p>Without a highly scalable infrastructure to handle the increasing account creations and logins, peak loads can dramatically impede performance and hamper consumer experience.</p>\n<p>This may force your potential customers to switch quickly as everyone is looking for the finest user experience right from the beginning. </p>\n<p>A robust identity management solution could be the game-changer, especially in scenarios where the actual size of the system requirement is unpredictable. </p>\n<p>Here’s LoginRadius for you. A leading CIAM solution provider empowers businesses to deliver a secure and delightful user experience to their clients through its comprehensive and scalable consumer identity and secure access management platform.</p>\n<p>With 100% uptime and 35 data centers across the globe,<a href=\"https://www.loginradius.com/blog/engineering/effective-cloud-management-platform/\"> LoginRadius’ cloud-based platform</a> can scale to 100s of millions of users in a couple of seconds.</p>\n<p>This is perhaps why global leaders, including Fortune 500 companies and startups with hundreds of millions of users rely on us.</p>\n<p><strong>Let’s Learn How LoginRadius Manages Scalability</strong></p>\n<ul>\n<li><strong>Robust Cloud Infrastructure:</strong> The best part about the LoginRadius cloud CIAM solution is that it relies on a robust cloud infrastructure that not only offers protection against security threats but eventually delivers the finest level of user experience. </li>\n<li><strong>Auto-scalable Infrastructure:</strong> No business can give precise predictions regarding the upsurge in their number of daily signups or subscriptions in today’s era when the internet has become the second home for most of us. LoginRadius’ CIAM solution can efficiently handle a sudden rush in the number of logins or sign-ups without hampering the user experience.</li>\n<li><strong>Platform Security:</strong> LoginRadius offers endless solutions that enhance the overall security of your platform. Whether it’s account verification workflow or validating the provided identity, everything is backed by a highly secure infrastructure.</li>\n<li><strong>Scalable Applications:</strong> LoginRadius’ identity platform scales automatically to handle multiple applications. Hundreds of applications can be handled whether they’re web, smart TV, mobile, gaming console, and so on.</li>\n<li><strong>Scalable Peak Load:</strong> Since large client bases necessitate frequent and substantial peak loads of login and account creation activity, LoginRadius’ infrastructure swiftly scales to meet the ever-increasing demands.</li>\n</ul>\n<h2 id=\"final-thoughts\" style=\"position:relative;\"><a href=\"#final-thoughts\" aria-label=\"final thoughts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Final Thoughts</strong></h2>\n<p>Since identity management is an indispensable part of any online platform, an innovative CIAM solution that creates perfect harmony between user experience and security becomes an absolute necessity. </p>\n<p>Businesses embarking on their digital transformation journey must consider relying on an intelligent <a href=\"https://www.loginradius.com/\">CIAM solution</a> like LoginRadius that helps to accelerate business growth and streamline processes. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"LoginRadius Book a Demo\"\n        title=\"LoginRadius Book a Demo\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"July 29, 2021","updated_date":null,"description":"Identity management is much more than just a security mechanism for securing consumer data and sensitive business information; it helps businesses accelerate growth. Learn how a CIAM solution can help businesses securely manage consumer identities and build trust that fosters growth.","title":"How to Scale Your Business Quickly with Identity Management","tags":["identity management","ciam solution","customer identity","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5873015873015872,"src":"/static/63bebd96c44ee342588f06cf7e5c2e34/14b42/scale-business-with-identity-management-cover.jpg","srcSet":"/static/63bebd96c44ee342588f06cf7e5c2e34/f836f/scale-business-with-identity-management-cover.jpg 200w,\n/static/63bebd96c44ee342588f06cf7e5c2e34/2244e/scale-business-with-identity-management-cover.jpg 400w,\n/static/63bebd96c44ee342588f06cf7e5c2e34/14b42/scale-business-with-identity-management-cover.jpg 800w,\n/static/63bebd96c44ee342588f06cf7e5c2e34/16310/scale-business-with-identity-management-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"You’re somehow lucky if you just learned that your business experienced a data breach, as most of the time, it goes unnoticed for months or…","fields":{"slug":"/identity/5-ways-to-handle-a-data-breach/"},"html":"<p>You’re somehow lucky if you just learned that your business experienced a data breach, as most of the time, it goes unnoticed for months or even years.</p>\n<p>Whether a cybercriminal sneaked into your network and exploited consumer information or exposed your business’s sensitive information, you would certainly be thinking about what to do next. </p>\n<p>What initial steps should you take to minimize the loss and whom should you contact if the crucial business information is leaked are some of the apparent questions that start spinning in your mind. </p>\n<p>However, the answers to these questions may vary from business to business and the type of breach, but certain immediate actions are recommended in every scenario that we’ll discuss in this post. </p>\n<p>Let’s have a quick look at some efficient ways to handle a breach and ensure minimum loss in terms of financial losses and brand reputation. </p>\n<h2 id=\"what-is-a-data-breach\" style=\"position:relative;\"><a href=\"#what-is-a-data-breach\" aria-label=\"what is a data breach permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>What is a Data Breach?</strong></h2>\n<p>Before we understand how to handle a data breach, let’s first quickly realize what actually is a data breach. </p>\n<p>A data breach is an incident where a business or individual compromises private and sensitive information to cybercriminals. These incidents expose personal information or corporate secrets, including consumer information, that are further exploited for diverse reasons. </p>\n<h2 id=\"why-do-data-breaches-happen\" style=\"position:relative;\"><a href=\"#why-do-data-breaches-happen\" aria-label=\"why do data breaches happen permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Why Do Data Breaches Happen?</strong></h2>\n<p>Most organizations that aren’t following stringent security measures may face a data breach at some point with more possibilities that they’ll be pretty costly for the enterprise. </p>\n<p>It’s essential for organizations to get adequate security mechanisms in place to ensure their business’s sensitive data and consumer information remains secure. </p>\n<p><strong>A good read:</strong> <strong><a href=\"https://www.loginradius.com/blog/identity/cybersecurity-best-practices-for-enterprises/\">Cybersecurity Best Practices for Businesses in 2021</a></strong></p>\n<p>Moreover, the lack of cyber-awareness among employees is another big contributing factor for the increasing number of cyberattacks. These numbers can be quickly decreased by minimizing human error through regular employee training sessions. </p>\n<p>Since we’ve learned enough about a data breach, now let’s dig deeper into the aspects that we must consider after a data breach: </p>\n<h3 id=\"1-secure-your-systems\" style=\"position:relative;\"><a href=\"#1-secure-your-systems\" aria-label=\"1 secure your systems permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>1. Secure Your Systems</strong></h3>\n<p>Once a breach is detected, the initial step is to contain the breach and secure your systems ASAP. </p>\n<p>Since the only thing worse than a data breach is multiple data breaches, you must secure your entire network to minimize the risk. </p>\n<p>Depending on the nature of the attack, you must begin with system isolation that can prevent the breach further to affect other systems or individuals on that particular network. </p>\n<p>Moreover, it’s critical that you disconnect breached accounts and, if possible, shut down the targeted departments until you can analyze the situation and take stringent measures to avoid further damage. </p>\n<p>Also, having a robust security infrastructure with <a href=\"https://www.loginradius.com/developers/\">multiple layers of security</a> can quickly help you locate the attack, which can be isolated efficiently. </p>\n<p>Once you’re done with isolation, reformatting the affected areas and performing a restore is recommended once you blacklist the IP address that the attacker used to perform the breach. </p>\n<h3 id=\"2-assess-the-overall-damage\" style=\"position:relative;\"><a href=\"#2-assess-the-overall-damage\" aria-label=\"2 assess the overall damage permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>2. Assess the Overall Damage</strong></h3>\n<p>Once you’ve taken the immediate steps to minimize the loss, you must put your best foot forward to investigate the same and assess the damage caused by the breach. </p>\n<p>It’s essential to understand the root cause of the attack, which would undoubtedly help minimize the chances of another similar attack in the future. </p>\n<p>Moreover, it’s equally vital for you to investigate the network and the affected systems to mitigate the risk from any malware that still resides in the system. </p>\n<p>Depending on the type of breach and your company’s size, it would be good to hire a forensic investigator that helps in finding the source of the breach. </p>\n<h3 id=\"3-notify-the-victims\" style=\"position:relative;\"><a href=\"#3-notify-the-victims\" aria-label=\"3 notify the victims permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>3. Notify the Victims</strong></h3>\n<p>Another crucial thing that you should do is notify the employees or even clients regarding the recent breach and ensure everyone else is notified. </p>\n<p>While investigating the data breach, organizations are able to discover all those who were affected and those that could be.</p>\n<p>Moreover, if there are third-party organizations that you think would be affected, make sure that you inform them as well, along with detailed information about the breach through an email or a phone call. </p>\n<p>You must cite the exact time and date of the breach and ensure that you mention what was compromised and what next steps you’re about to take. </p>\n<p>But many of you would wonder why we need to mention a breach if it isn’t causing severe damage or hardly affecting any of our employees/clients. </p>\n<p>Organizations must take adequate measures to maintain integrity and reputation since a data breach isn’t something that one can hide for an extended period. </p>\n<p><a href=\"https://www.loginradius.com/resource/pii-data-breach-report/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"RP-Data-Breaches\"\n        title=\"RP-Data-Breaches\"\n        src=\"/static/8ae28768fa7a47b91a86b0e9441f9c50/e5715/RP-Data-Breaches.png\"\n        srcset=\"/static/8ae28768fa7a47b91a86b0e9441f9c50/a6d36/RP-Data-Breaches.png 650w,\n/static/8ae28768fa7a47b91a86b0e9441f9c50/e5715/RP-Data-Breaches.png 768w,\n/static/8ae28768fa7a47b91a86b0e9441f9c50/63ff0/RP-Data-Breaches.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h3 id=\"4-investigate--how-did-it-happen\" style=\"position:relative;\"><a href=\"#4-investigate--how-did-it-happen\" aria-label=\"4 investigate  how did it happen permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>4. Investigate- How did it Happen?</strong></h3>\n<p>Once you’re done with the steps mentioned above, it’s important to investigate the actual cause of the breach. </p>\n<p>Start with auditing your system and device accesses and if you suspect the breach was a result of a human error, take adequate measures to minimize the same by organizing regular training sessions for employees. </p>\n<p>Also, make sure that you evaluate the current technologies that your organization is leveraging to ensure you invest more in cutting-edge technology software systems for maximum protection. </p>\n<p>Also, adding strong <a href=\"https://www.loginradius.com/blog/identity/authentication-vs-authorization-infographic/\">authentication and authorization</a> layers to your overall security mechanism could be quite helpful in minimizing the chances of a breach.</p>\n<h3 id=\"5-be-prepared-for-any-other-similar-instance\" style=\"position:relative;\"><a href=\"#5-be-prepared-for-any-other-similar-instance\" aria-label=\"5 be prepared for any other similar instance permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>5. Be Prepared for any other Similar Instance</strong></h3>\n<p>After taking all the necessary steps after a breach, you must prepare your organization well for future security threats. </p>\n<p>Since the possibility of another attack is relatively high once you’re already attacked, not preparing your business could surely leave your organization in dire straits. </p>\n<p>Moreover, it’s strongly recommended to <a href=\"https://www.loginradius.com/blog/identity/best-practices-business-resilience/\">prepare a recovery plan</a> and get new privacy policies to avoid any breaches in the future. </p>\n<p>Investing in employee training is yet another great way to prepare for future attacks that can result from human error. </p>\n<h2 id=\"final-thoughts\" style=\"position:relative;\"><a href=\"#final-thoughts\" aria-label=\"final thoughts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Final Thoughts</strong></h2>\n<p>The increasing number of data breaches depicts the need for a robust authentication and security mechanism for organizations handling crucial information of consumers. </p>\n<p>The aspects mentioned above can be quite helpful in managing the overall situation when a business witnesses a data breach. </p>\n<p>It’s recommended that enterprises should consider stringent security measures to avoid any chance of sneaking into the company’s network. </p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-free-demo-loginradius\"\n        title=\"book-a-free-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"July 27, 2021","updated_date":null,"description":"Data breaches are becoming the new normal and enterprises aren’t aware of the necessary steps that should be taken immediately after a breach. This post offers valuable insights that help organizations to quickly and effectively manage a situation after a data breach is detected.","title":"How to Manage Situation After a Data Breach","tags":["data security","cybersecurity","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/fe0dab8842b3ce871e9a74d7164f9216/14b42/5-ways-to-handle-a-data-breach-cover.jpg","srcSet":"/static/fe0dab8842b3ce871e9a74d7164f9216/f836f/5-ways-to-handle-a-data-breach-cover.jpg 200w,\n/static/fe0dab8842b3ce871e9a74d7164f9216/2244e/5-ways-to-handle-a-data-breach-cover.jpg 400w,\n/static/fe0dab8842b3ce871e9a74d7164f9216/14b42/5-ways-to-handle-a-data-breach-cover.jpg 800w,\n/static/fe0dab8842b3ce871e9a74d7164f9216/16310/5-ways-to-handle-a-data-breach-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"Adding stringent layers of security becomes a tough nut to crack in a digital world where consumers are always on a hunt for a personalized…","fields":{"slug":"/identity/balancing-security-cx/"},"html":"<p>Adding stringent layers of security becomes a tough nut to crack in a digital world where consumers are always on a hunt for a personalized and flawless user experience.</p>\n<p>But that doesn’t mean that security can be compromised to deliver a rich user experience on a web application or a website.</p>\n<p>As per stats,<a href=\"https://www.statista.com/statistics/1172265/biggest-cloud-security-concerns-in-2020/\"> 69% of internet users</a> are concerned about data loss/leakage and 66% are worried about their data privacy and confidentiality.</p>\n<p>On the other hand,<a href=\"https://www.huffpost.com/entry/50-important-customer-exp_b_8295772?ec_carp=6823990201176436044\"> 67% of consumers mentioned bad experiences</a> as a big reason for churn, but only a few of them complain. Many people think that adding a robust layer of security would certainly hamper consumer experience and negatively impact the overall consumer onboarding journey.</p>\n<p>So, what’s the trick that helps market leaders stay ahead of the curve? How do they secure consumer data without affecting the consumer experience?</p>\n<p>Well, the key lies in creating a perfect harmony of security and user experience through a <a href=\"https://www.loginradius.com/blog/identity/customer-identity-and-access-management/\">CIAM (Consumer Identity and Access Management)</a> solution that helps scaling business growth.</p>\n<p>Let’s dig deeper into this and understand why a CIAM solution is becoming the need of the hour in the ever-expanding competitive digital world.</p>\n<h2 id=\"why-consumer-experience-matter-now-more-than-ever-before\" style=\"position:relative;\"><a href=\"#why-consumer-experience-matter-now-more-than-ever-before\" aria-label=\"why consumer experience matter now more than ever before permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why Consumer Experience Matter Now More than Ever Before</h2>\n<p>Since the internet is becoming the second home for every individual globally, especially amid the global pandemic, creating and maintaining a great user experience is crucial.</p>\n<p>We’ve already seen the paradigm shift from traditional shopping to online purchases, cinemas being replaced by OTT platforms, and almost everything is being made available with just a few clicks.</p>\n<p>This means the ones that weren’t leveraging the true potential of online services are now geared up and offering online services as a part of their digital transformation.</p>\n<p>Moreover, this trend indicates that enterprises that haven’t yet focused on user experience would surely end up compromising their potential clients to their competitors.</p>\n<p>Undoubtedly, keeping pace with the growing competition demands that enterprises should focus more on delivering personalized experiences right from the beginning to enhance conversions and increase signups.</p>\n<p>However, leaders are also well aware that even a minor sneak into their network that affects consumer data could be fatal for their brand image.</p>\n<p>Let’s understand why security shouldn’t be ignored when focusing on user experience.</p>\n<p><strong>Also Read</strong>: <a href=\"https://www.loginradius.com/resource/customer-identity-the-core-of-digital-transformation/\">Customer Identity – The Core of Digital Transformation</a></p>\n<h2 id=\"why-security-matters-for-your-enterprise-and-consumers\" style=\"position:relative;\"><a href=\"#why-security-matters-for-your-enterprise-and-consumers\" aria-label=\"why security matters for your enterprise and consumers permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why Security Matters for Your Enterprise and Consumers</h2>\n<p>In the past couple of years, consumers have gotten a big wake-up call about the value of their personal data and the risks they run if it’s leaked, stolen, or misused.</p>\n<p>Moreover, several high-profile hacks and breaches have generated widespread awareness of just how negligent enterprises can be. And consumers are much more careful about which brands they do business with.</p>\n<p>On the other hand, stringent consumer privacy legislation such as the General Data Protection Regulation (GDPR) is spreading to new jurisdictions. Even the most prominent companies aren’t exempt from significant fines.</p>\n<p>If consumers don’t trust your business to protect their data and accounts, they’ll find another one. The digital world makes it easy for them to switch providers within a few clicks.</p>\n<h2 id=\"user-experience-reinforced-with-security--the-key-to-success-in-2021-and-beyond\" style=\"position:relative;\"><a href=\"#user-experience-reinforced-with-security--the-key-to-success-in-2021-and-beyond\" aria-label=\"user experience reinforced with security  the key to success in 2021 and beyond permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>User Experience Reinforced with Security- The Key to Success in 2021 and Beyond</h2>\n<p>To keep pace with the ever-growing digital world, enterprises need to create a perfect harmony of a great user experience and robust security.</p>\n<p>This can be achieved by leveraging a consumer identity and access management (CIAM) solution like LoginRadius.</p>\n<p>The cutting-edge technology coupled with great user experience right from the beginning when your consumers first interact with your brand helps build consumer trust that guarantees conversion.</p>\n<p>Moreover, the best-in-class security that comes with the <a href=\"https://www.loginradius.com/\">LoginRadius Identity Platform</a> lets you assure your consumers of how vigilant you are about data privacy and security.</p>\n<h2 id=\"with-loginradius-every-consumer-interaction-is-delightful-and-secure\" style=\"position:relative;\"><a href=\"#with-loginradius-every-consumer-interaction-is-delightful-and-secure\" aria-label=\"with loginradius every consumer interaction is delightful and secure permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>With LoginRadius, Every Consumer Interaction is Delightful and Secure</h2>\n<p>LoginRadius CIAM paves the path for delivering a rich experience to your consumers both in terms of security and personalization. Let’s learn how:</p>\n<ul>\n<li><strong>Design the Ideal Consumer Journey</strong></li>\n</ul>\n<p>From the first step of onboarding to the thousandth login, create a welcoming and intelligent process to foster great consumer relationships.</p>\n<ul>\n<li><strong>Localization. Agnostic of Everything</strong></li>\n</ul>\n<p>LoginRadius supports every human language, so all of your forms, email messages, and texts can be customized for your worldwide market.</p>\n<ul>\n<li><strong>Deliver a High-Performance Experience</strong></li>\n</ul>\n<p>Never turn a consumer away because your login service is down. LoginRadius has unmatched uptime, and we can handle 150K logins per second—that’s 20x more than our competitors.</p>\n<ul>\n<li><strong>Unify the Login Process with Single Sign-On</strong></li>\n</ul>\n<p>Easily connect your websites, mobile apps, and third-party services so that consumers can interact with you everywhere using a single identity.</p>\n<ul>\n<li><strong>Protect Consumer Accounts</strong></li>\n</ul>\n<p>Make passwords harder to crack with rigorous password policies and LoginRadius Multi-Factor Authentication. Use hashing and encryption to protect account credentials and data in transit and at rest.</p>\n<ul>\n<li><strong>Safeguard Sensitive Data</strong></li>\n</ul>\n<p>Our modern cloud infrastructure is protected to the highest industry standards. LoginRadius maintains all <a href=\"https://www.loginradius.com/compliances-list/\">major security compliances</a> for our application and data storage. </p>\n<p><a href=\"https://www.loginradius.com/resource/loginradius-and-gdpr-compliance/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"EB-GDPR-comp\"\n        title=\"EB-GDPR-comp\"\n        src=\"/static/5df60302e56cb72de5f45d0f28605611/e5715/EB-GDPR-comp.png\"\n        srcset=\"/static/5df60302e56cb72de5f45d0f28605611/a6d36/EB-GDPR-comp.png 650w,\n/static/5df60302e56cb72de5f45d0f28605611/e5715/EB-GDPR-comp.png 768w,\n/static/5df60302e56cb72de5f45d0f28605611/81501/EB-GDPR-comp.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<ul>\n<li><strong>Maintain Data Privacy</strong></li>\n</ul>\n<p>Thanks to unified consumer profiles and centralized management, you can follow privacy regulations that protect a consumer’s right to control, export, and delete their data.</p>\n<ul>\n<li><strong>Manage Consumer Consent</strong></li>\n</ul>\n<p>Stay current on regulations for acquiring consumer consent, data collection and use, age verification, and site access. Give consumers transparency into the consent process to demonstrate good faith.</p>\n<h2 id=\"final-thoughts\" style=\"position:relative;\"><a href=\"#final-thoughts\" aria-label=\"final thoughts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Final Thoughts</h2>\n<p>When it comes to digital transformation by creating a perfect harmony of a great user experience and security, consumer trust is only part of the equation.</p>\n<p>You need a delightful yet secure<a href=\"https://www.loginradius.com/customer-experience-solutions\"> consumer experience</a>, which can help your business grow even in the most uncertain situations. Learn more about the LoginRadius Identity Platform, starting with a <a href=\"https://www.loginradius.com/contact-sales/\">Quick Personalized Call</a> with our sales team.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"July 22, 2021","updated_date":null,"description":"Delivering a perfect harmony of a great user experience along with the highest level of security is crucial today. Let’s learn why a great user experience shouldn’t be compromised for security and how LoginRadius helps enterprises create great personalized user experiences reinforced by strict security.","title":"How to Strike the Right Balance Between Security and Consumer Experience","tags":["data security","compliance","identity management","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5748031496062993,"src":"/static/067338bee4a16ea936bff5e7564b4eb6/14b42/balancing-security-cx-cover.jpg","srcSet":"/static/067338bee4a16ea936bff5e7564b4eb6/f836f/balancing-security-cx-cover.jpg 200w,\n/static/067338bee4a16ea936bff5e7564b4eb6/2244e/balancing-security-cx-cover.jpg 400w,\n/static/067338bee4a16ea936bff5e7564b4eb6/14b42/balancing-security-cx-cover.jpg 800w,\n/static/067338bee4a16ea936bff5e7564b4eb6/16310/balancing-security-cx-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}},{"node":{"excerpt":"We’re living in an era where almost everything is just a few clicks away, and the internet is becoming the second home for all of us…","fields":{"slug":"/identity/nist-password-guidelines-2021/"},"html":"<p>We’re living in an era where almost everything is just a few clicks away, and the internet is becoming the second home for all of us.</p>\n<p>Whether it’s entertainment or essential purchasing, we’re catered to everything online in the digital world.</p>\n<p>But with the increase in the use of the internet, the risk of security breach and identity thefts have augmented substantially.</p>\n<p>Businesses are compromising sensitive user data and consumer identities that not only cause losses worth millions but eventually tarnish brand repute.  </p>\n<p>To cope with the increasing number of cyber frauds and data thefts, the National Institute of Standards and Technology (NIST) has issued certain requirements along with controls for digital user identities.</p>\n<p>The NIST has dispensed several guidelines that not only ensure security to the user but eventually help enterprises secure their crucial business information.</p>\n<p>These guidelines offer recommendations for users for <a href=\"https://www.loginradius.com/blog/identity/loginradius-password-policy-business-consumer/\">creating strong passwords</a> along with recommendations for vendors/verifiers that are handling passwords.</p>\n<p>Let’s have a quick look at some of the most important NIST guidelines and the cybersecurity best practices to follow in 2021.</p>\n<h2 id=\"nist-overview\" style=\"position:relative;\"><a href=\"#nist-overview\" aria-label=\"nist overview permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>NIST Overview</h2>\n<p>Recognizing the national and economic security of the United States depends on the reliable functioning of critical infrastructure. The NIST Cybersecurity Framework is a thorough collaboration between industry and government, and consists of standards, guidelines, and practices to promote the protection of critical infrastructure.</p>\n<p>The prioritized, flexible, repeatable, and cost-effective approach of the Framework helps owners and operators of critical infrastructure to manage cybersecurity-related risk.</p>\n<p>The NIST Cybersecurity Framework consists of several guiding standards:</p>\n<ul>\n<li>NIST SP 800-53 (Revision 4)</li>\n<li>NIST SP 800-171</li>\n<li>The OMB Trusted Internet Connection (TIC) Initiative—FedRAMP Overlay (pilot) </li>\n<li>The DoD Cloud Computing Security Requirements Guide (SRG)</li>\n</ul>\n<p>Now, let’s have a quick look at some of the password guidelines issued by NIST.</p>\n<h3 id=\"processing-and-password-length\" style=\"position:relative;\"><a href=\"#processing-and-password-length\" aria-label=\"processing and password length permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Processing and Password Length</h3>\n<p>As per the NIST latest guidelines, the length of a password is a crucial security aspect, and all user-created passwords must be at least 8 characters in length.</p>\n<p>Moreover, the passwords generated by machines must be a minimum of 6 characters in length. Apart from this, the maximum character length must be 64 characters.</p>\n<p>Now, the essential aspect for enterprises is that during the verification process, the verifiers shouldn’t truncate passwords while processing. Instead, the passwords should be adequately hashed and must be salted.</p>\n<p>This reinforces the security of credentials. Also, the user should be allowed a minimum of 10 attempts to enter their password before locking their profile.</p>\n<p><strong>Also Read</strong>: <a href=\"https://www.loginradius.com/blog/identity/cybersecurity-best-practices-for-enterprises/\">Cybersecurity Best Practices for Businesses in 2021</a> </p>\n<h3 id=\"no-more-hints\" style=\"position:relative;\"><a href=\"#no-more-hints\" aria-label=\"no more hints permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>No More Hints</h3>\n<p>NIST has advised the vendors and verifiers to dismiss the use of password hints that were earlier offered to users for creating more complex passwords.</p>\n<p>Since these hints can allow attackers to guess the passwords, these hints shouldn’t be used in any form to ensure the highest level of security for users and service providers.</p>\n<p>Moreover, KBA (Knowledge-based Authentication), which was earlier a part of the authentication process that includes questions like- “Where you were born?” were asked to prove identity.</p>\n<h3 id=\"two-factor-authentication-and-password-managers\" style=\"position:relative;\"><a href=\"#two-factor-authentication-and-password-managers\" aria-label=\"two factor authentication and password managers permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Two-Factor Authentication and Password Managers</h3>\n<p>The users must be provided with the ability to paste passwords into password fields as users incline towards the use of password managers for a seamless authentication experience.</p>\n<p>Earlier, the verifiers didn’t allow the users to paste a password just because of security concerns. But now, service providers need to revoke the same for enhanced user experience.</p>\n<p>Apart from this, the use of <a href=\"https://www.loginradius.com/blog/identity/how-secure-2fa/\">two-factor authentication</a> must be emphasized as SMS isn’t considered a secure option.</p>\n<p>The verifiers need to rely on strong multi-factor authentication methods that provide authentication using secure one-time links or must use Google Authenticator.</p>\n<h3 id=\"hashing\" style=\"position:relative;\"><a href=\"#hashing\" aria-label=\"hashing permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Hashing</h3>\n<p>Password hashing is crucial in today’s era as it’s no longer safe to store passwords in plain text formats, which can be easily exploited.</p>\n<p>Password hashing is defined as the method to one-way transform a password that turns the password into another string called hashed password. This means that the password can’t be reversed to its original form once hashed.</p>\n<p>NIST recommends the use of password hashing algorithms while storing and retrieving passwords. The identity providers must rely on a secure password management mechanism that ensures hashing of passwords of the users within a network for enhanced security.</p>\n<h2 id=\"loginradius--the-ultimate-solution-covering-a-larger-footprint-of-the-overall-nist-cybersecurity-framework\" style=\"position:relative;\"><a href=\"#loginradius--the-ultimate-solution-covering-a-larger-footprint-of-the-overall-nist-cybersecurity-framework\" aria-label=\"loginradius  the ultimate solution covering a larger footprint of the overall nist cybersecurity framework permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>LoginRadius <strong>—</strong> The Ultimate Solution Covering a Larger Footprint of the Overall NIST Cybersecurity Framework</h2>\n<p>The NIST Cybersecurity Framework is worth adopting solely for its stated goal of improving risk-based security. But it also delivers ancillary benefits that include effective collaboration and communication of security posture with executives and industry organizations, as well as potential future improvements in legal exposure and even assistance with regulatory compliance.</p>\n<p>The NIST Cybersecurity Framework is NOT just for “government applications.” It represents a state-of-the-art approach to security and compliance.</p>\n<p><a href=\"https://www.loginradius.com/resource/loginradius-ciam-passwordless-login/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"DS-passwordless-login\"\n        title=\"DS-passwordless-login\"\n        src=\"/static/f4798092ec43235616eb2638cc648d3f/e5715/DS-passwordless-login.png\"\n        srcset=\"/static/f4798092ec43235616eb2638cc648d3f/a6d36/DS-passwordless-login.png 650w,\n/static/f4798092ec43235616eb2638cc648d3f/e5715/DS-passwordless-login.png 768w,\n/static/f4798092ec43235616eb2638cc648d3f/63ff0/DS-passwordless-login.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<p>Here’s what enterprises get with the LoginRadius consumer identity and access management (CIAM) solution:</p>\n<ul>\n<li><strong>Compliance:</strong> LoginRadius is NIST CSF audited and certified and offers CCPA and GDPR compliances.</li>\n<li><strong>Multi-Factor Authentication:</strong> LoginRadius offers stringent authentication backed by multi-factor authentication (MFA).</li>\n<li><strong>Risk-based Authentication:</strong> LoginRadius CIAM provides adaptive MFA, i.e., risk-based authentication, which adds another stringent layer of authentication whenever something suspicious is detected during a login attempt.</li>\n<li><strong>Quick Insights:</strong> Get valuable insights regarding user behavior to create the best marketing strategy and to provide different offers to users.</li>\n<li><strong>Single Sign-On (SSO):</strong> Enhance user experience with LoginRadius Single Sign-On that helps users to stay authenticated while switching applications or programs.</li>\n<li><strong>Passwordless Login:</strong> <a href=\"https://www.loginradius.com/passwordless-login/\">LoginRadius’ Passwordless Login</a> helps enterprises build the next level of user authentication experience that improves engagement and enhances conversions.</li>\n<li><strong>Social Login:</strong> LoginRadius CIAM helps your users to leverage their social media to quickly authenticate within a couple of seconds for a seamless login experience. </li>\n</ul>\n<h2 id=\"final-thoughts\" style=\"position:relative;\"><a href=\"#final-thoughts\" aria-label=\"final thoughts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Final Thoughts</h2>\n<p>Enterprises embarking on a journey to enhance business growth while matching the pace with the best cybersecurity hygiene should consider NIST password guidelines while making password policies for users.</p>\n<p>When it comes to creating a flawless login experience backed by security, LoginRadius leaves no stone unturned in delivering the finest experience.</p>\n<p>LoginRadius is self-attested to the NIST Cybersecurity Framework as part of its internal infosec program and aligns with the NIST SP 800-53 component, leveraging the CSA CCM, which covers a broader footprint of the overall NIST cybersecurity framework.</p>\n<p>Need help with NIST? <a href=\"https://www.loginradius.com/contact-sales/\">Reach us</a> for quick guidance today.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-free-demo-loginradius\"\n        title=\"book-a-free-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"July 22, 2021","updated_date":null,"description":"The National Institute of Standards and Technology (NIST) has issued certain requirements along with controls for digital user identities. Let’s have a quick look at some of the important NIST password guidelines and learn how businesses can ensure maximum security in 2021 and beyond.","title":"How NIST is Changing Password Creation in 2021","tags":["security"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5151515151515151,"src":"/static/9819d7e3c418c8014b25d32652278643/14b42/nist-password-guidelines-2021-cover.jpg","srcSet":"/static/9819d7e3c418c8014b25d32652278643/f836f/nist-password-guidelines-2021-cover.jpg 200w,\n/static/9819d7e3c418c8014b25d32652278643/2244e/nist-password-guidelines-2021-cover.jpg 400w,\n/static/9819d7e3c418c8014b25d32652278643/14b42/nist-password-guidelines-2021-cover.jpg 800w,\n/static/9819d7e3c418c8014b25d32652278643/16310/nist-password-guidelines-2021-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Deependra Singh","github":null,"avatar":null}}}}]},"markdownRemark":{"excerpt":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards…","fields":{"slug":"/identity/developer-first-identity-provider-loginradius/"},"html":"<p>Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.</p>\n<p>We’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the <a href=\"https://www.loginradius.com/\">LoginRadius website</a>—to be faster, more intuitive, and developer-first in every way.</p>\n<p>The goal? Having them spend less time searching and more time building.</p>\n<h2 id=\"whats-new-and-improved-on-the-loginradius-website\" style=\"position:relative;\"><a href=\"#whats-new-and-improved-on-the-loginradius-website\" aria-label=\"whats new and improved on the loginradius website permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What’s New and Improved on the LoginRadius Website?</h2>\n<p>LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.</p>\n<p>Here’s a closer look at what’s new and why it’s important:</p>\n<h3 id=\"a-developer-friendly-dark-theme\" style=\"position:relative;\"><a href=\"#a-developer-friendly-dark-theme\" aria-label=\"a developer friendly dark theme permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>A Developer-Friendly Dark Theme</h3>\n<p><img src=\"/f46881583c7518a93bb24e94c32320de/a-developer-friendly-dark-theme.webp\" alt=\"This image shows how LoginRadius offers several authentication methods like traditional login, social login, passwordless login, passkeys and more in a dark mode.\">    </p>\n<p>Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.</p>\n<p>The new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.</p>\n<p>So, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.</p>\n<h3 id=\"clear-categorization-for-loginradius-capabilities\" style=\"position:relative;\"><a href=\"#clear-categorization-for-loginradius-capabilities\" aria-label=\"clear categorization for loginradius capabilities permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Clear Categorization for LoginRadius Capabilities</h3>\n<p><img src=\"/e5358b82be414940f3fb146013845933/capabilities.webp\" alt=\"This image shows a breakdown of all the LoginRadius CIAM capabilities, including authentication, security, UX, scalability and multi-brand management.\"></p>\n<p>We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:</p>\n<ul>\n<li>Authentication: Easily understand <a href=\"https://www.loginradius.com/blog/identity/authentication-option-for-your-product/\">how to choose the right login method</a>, from traditional passwords and OTPs to social login, federated SSO, and passkeys with few lines of code.</li>\n<li>Security: Implement no-code security features like bot detection, IP throttling, breached password alerts, DDoS protection, and adaptive MFA to safeguard user accounts.</li>\n<li>User Experience: Leverage AI builder, hosted pages, and drag-and-drop workflows to create smooth, branded sign-up and login experiences.</li>\n<li>High Performance &#x26; Scalability: Confidently scale with sub-100ms API response times, 100% uptime, 240K+ RPS, and 28+ global data center regions.</li>\n<li>Multi-Brand Management: Efficiently manage multiple identity apps, choosing isolated or shared data stores based on your brand’s unique needs.</li>\n</ul>\n<p>This structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.</p>\n<h3 id=\"developer-first-navigation\" style=\"position:relative;\"><a href=\"#developer-first-navigation\" aria-label=\"developer first navigation permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Developer-First Navigation</h3>\n<p><img src=\"/a8c155c2b6faf3d5f4b4de4e2b14d763/developers-menu.webp\" alt=\"This image shows the LoginRadius menu bar, highlighting the developer dropdown.\">   </p>\n<p>We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.</p>\n<p>The new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.</p>\n<h3 id=\"quick-understanding-of-integration-benefits\" style=\"position:relative;\"><a href=\"#quick-understanding-of-integration-benefits\" aria-label=\"quick understanding of integration benefits permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Quick Understanding of Integration Benefits</h3>\n<p><img src=\"/b2f9a964a2da0ea83e2f8596b833bba7/we-support-your-tech-stack.webp\" alt=\"This image shows a list of popular programming languages and frameworks offered by LoginRadius.\"></p>\n<p>Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.</p>\n<p>Our platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.</p>\n<h2 id=\"over-to-you-now\" style=\"position:relative;\"><a href=\"#over-to-you-now\" aria-label=\"over to you now permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Over to You Now!</h2>\n<p>Check out our <a href=\"https://www.loginradius.com/\">revamped LoginRadius website</a> and see how the improved experience makes it easier to build, scale, and secure your applications.</p>\n<p>Do not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!</p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"February 21, 2025","updated_date":null,"description":"LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve redesigned our website interface, making navigation more intuitive and reassuring that essential resources are easily accessible.","title":"Revamped & Ready: Introducing the New Developer-First LoginRadius Website","tags":["Developer tools","API","Identity Management","User Authentication"],"pinned":true,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7857142857142858,"src":"/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp","srcSet":"/static/80b4e4fbe176a10a327d273504607f32/61e93/hero-section.webp 200w,\n/static/80b4e4fbe176a10a327d273504607f32/1f5c5/hero-section.webp 400w,\n/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp 800w,\n/static/80b4e4fbe176a10a327d273504607f32/99238/hero-section.webp 1200w,\n/static/80b4e4fbe176a10a327d273504607f32/7c22d/hero-section.webp 1600w,\n/static/80b4e4fbe176a10a327d273504607f32/1258b/hero-section.webp 2732w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},"pageContext":{"limit":6,"skip":228,"currentPage":39,"type":"//identity//","numPages":70,"pinned":"ee8a4479-3471-53b1-bf62-d0d8dc3faaeb"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}