{"componentChunkName":"component---src-templates-blog-list-template-js","path":"/identity/47","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"excerpt":"Customer Authentication and Identity platforms offer a seemingly, complex web of tools that touch every aspect of a customer-facing business…","fields":{"slug":"/identity/calcualting-roi-build-vs-buy/"},"html":"<p>Customer Authentication and Identity platforms offer a seemingly, complex web of tools that touch every aspect of a customer-facing business and can have a significant impact on your bottom line. </p>\n<p>Most businesses with legacy systems are stuck between choosing to maintain an existing in-house system, investing in building a new in-house system, or working with a vendor. Making </p>\n<p>the wrong decision can be expensive, time-consuming, can put you at risk of a data breach, and may only keep you in regulatory compliance in the short-term. </p>\n<p>Working with an identity vendor who is an expert in the space is the safest and most economical approach to avoiding the pitfalls I mentioned above. </p>\n<p>A modern solution offers short-term wins and long-term value, highlighted by:</p>\n<ul>\n<li>Reducing costs.</li>\n<li>Boosting revenue.</li>\n<li>Ensuring your data is protected.</li>\n<li>Allowing your business to be more adaptable in a shifting technological and legal landscape. </li>\n</ul>\n<p>Mix those benefits in with a speedy implementation period, and your teams can get back to focusing on innovating and growing your business. </p>\n<p>This blog is a multi-part series where we will outline the value of working with LoginRadius over maintaining and building up your existing systems.</p>\n<h2 id=\"time-effort-and-maintenance\" style=\"position:relative;\"><a href=\"#time-effort-and-maintenance\" aria-label=\"time effort and maintenance permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Time, Effort, and Maintenance</h2>\n<p>Most businesses that hesitate to invest in a vendor solution are often unaware of how much their existing approach is costing them – and not just in money. </p>\n<p>To understand why a vendor approach is so economical, we must first outline the existing costs associated with maintaining an outdated and decentralized authentication and identity system.</p>\n<p>At the end of this section, you should have a blueprint for understanding what your internally built system costs to run today. </p>\n<p>Use a chart like the one below to enter your costs. Remember, even rough estimated will very quickly outline the scale of these costs:</p>\n<ul>\n<li><strong>Assigned staff</strong>: Maintaining an authentication and identity offering is usually a full-time job for at least one developer. Larger businesses with more complex use-cases may require multiple developers to manage these systems. Enter the total salary of the staff members assigned to these functions. You may also use a percentage of an annual salary if a team member is not dedicating 100% of their time to this work. </li>\n<li><strong>Adding or fixing features</strong>: In any given year, a business will undertake several projects related to their authentication or customer data management systems. This work can include maintaining integrations, building new integrations, maintaining authentication systems, adding new features, and <a href=\"https://www.loginradius.com/resource/fixing-broken-authentication-with-adaptive-mfa/\">fixing broken features</a>. Enter the total salary of the staff members assigned to these functions. You may also use a percentage of an annual salary if a team member is not dedicating 100% of their time to this work.</li>\n<li><strong>Customer service</strong>: Dealing with authentication-related issues such as lost passwords take up most of a support desk’s time. Try to calculate a percentage of their salaries as it relates to these efforts.</li>\n</ul>\n<table>\n  <tr>\n   <td>\n#\n   </td>\n   <td>Item\n   </td>\n   <td>Amount ($)\n   </td>\n  </tr>\n  <tr>\n   <td>1\n   </td>\n   <td>Assigned Staff Salary Totals\n   </td>\n   <td>\n   </td>\n  </tr>\n  <tr>\n   <td>2\n   </td>\n   <td>Adding or Fixing Features Totals\n   </td>\n   <td>\n   </td>\n  </tr>\n  <tr>\n   <td>3\n   </td>\n   <td>Customer Service Salary Totals\n   </td>\n   <td>\n   </td>\n  </tr>\n  <tr>\n   <td>4\n   </td>\n   <td><p style=\"text-align: right\">\nTotal</p>\n   </td>\n   <td>\n   </td>\n  </tr>\n</table>\n<p>The maintenance costs of in-house Authentication and Identity are pretty high even if we only define “maintenance” as keeping the existing system working properly. </p>\n<p>When businesses embark on a project to improve or update those systems, those costs skyrocket – entire teams of developers, project managers, and executives must turn their efforts towards these pushes. </p>\n<p>Customer service efforts make up a huge chunk of the hidden costs associated with legacy authentication systems. These teams see large swaths of their time drained by dealing with end-users trying to reset their passwords, recover their accounts, cancel memberships, revoke access to data, and more.</p>\n<p><a href=\"https://www.loginradius.com/resource/the-case-for-buying-over-building/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"The Case for Buying over Building 1\"\n        title=\"The Case for Buying over Building 1\"\n        src=\"/static/57f557d0de5a1542f05a0772cc1131c7/e5715/The-Case-for-Buying-over-Building-1.png\"\n        srcset=\"/static/57f557d0de5a1542f05a0772cc1131c7/a6d36/The-Case-for-Buying-over-Building-1.png 650w,\n/static/57f557d0de5a1542f05a0772cc1131c7/e5715/The-Case-for-Buying-over-Building-1.png 768w,\n/static/57f557d0de5a1542f05a0772cc1131c7/2bef9/The-Case-for-Buying-over-Building-1.png 1024w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h2 id=\"case-study\" style=\"position:relative;\"><a href=\"#case-study\" aria-label=\"case study permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Case Study</h2>\n<p>One of our news and media customers told us a story about a project they took on a couple of years before working with us. It started with a question: _Do we want to add Google as a social login option to our website? _</p>\n<p>They launched a research team that was asked to determine whether their users would leverage that option enough to make a difference in conversion; these findings had to be presented to leadership, and then a decision had to be made by that group. Once that decision was, they assigned a project manager and a series of front-end and back-end developers to update their site and apps with the new login option. This involved developing the social login connectors, QA testing, staging environments, then a go-live team for their web and mobile offerings. This effort took over four months to complete. </p>\n<p>This same project would take LoginRadius customers no more than a couple of weeks. How?</p>\n<p>Well, the connectors are already built. We have detailed step-by-step guides in our documentation. Our support is available 24/7/365 to help solve any issues, and our dashboard-driven deployment tools offer pre-built and customizable options from a UI/UX perspective. </p>\n<p>If the business decision is already made, you could easily add a <a href=\"https://www.loginradius.com/blog/identity/2021/02/social-login-infographic/\">social login</a> option to your website and mobile apps in the afternoon and go live that same night – we know this because we see our customers do it all the time!</p>\n<p><strong>Stayed tuned for Part II of this series, where I will help you calculate lost revenue associated with authentication and system availability.</strong></p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book a demo loginradius\"\n        title=\"book a demo loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 31, 2021","updated_date":null,"description":"Most businesses with legacy systems are stuck between choosing to maintain an existing in-house system, investing in building a new in-house system, or working with a vendor. Making the wrong decision can be expensive. This blog is a multi-part series where we have outlined the value of working with LoginRadius over maintaining and building up your existing systems.","title":"Calculating ROI, Build vs Buy (Part 1)","tags":["customer authentication","identity management","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/95457fd0469650a4a716e0d2837f0db5/14b42/calcualting-roi-build-vs-buy-cover.jpg","srcSet":"/static/95457fd0469650a4a716e0d2837f0db5/f836f/calcualting-roi-build-vs-buy-cover.jpg 200w,\n/static/95457fd0469650a4a716e0d2837f0db5/2244e/calcualting-roi-build-vs-buy-cover.jpg 400w,\n/static/95457fd0469650a4a716e0d2837f0db5/14b42/calcualting-roi-build-vs-buy-cover.jpg 800w,\n/static/95457fd0469650a4a716e0d2837f0db5/16310/calcualting-roi-build-vs-buy-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Cooper Matheson","github":null,"avatar":null}}}},{"node":{"excerpt":"There’s a significant increase in the number of identity theft cases amid the global pandemic since the internet became the second home for…","fields":{"slug":"/identity/identity-theft-frauds/"},"html":"<p>There’s a significant increase in the number of identity theft cases amid the global pandemic since the internet became the second home for everyone in 2020.</p>\n<p>With so many businesses adopting diverse working environments, fraudsters are quickly finding new ways to breach security and gain access to confidential information.</p>\n<p>As per the<a href=\"https://public.tableau.com/profile/federal.trade.commission#!/vizhome/COVID-19andStimulusReports/Map\"> FTC’s COVID-19 &#x26; Stimulus Report</a>, 143,992 fraud reports linked to COVID-19 have been reported in the year 2020.</p>\n<p>However, experts predict that the number of cybercrimes in 2020 was just the tip of the iceberg since cybercriminals are already geared to sneak into a user’s system by trespassing into newly adopted working environments.  </p>\n<p>But what’s more alarming is the fact that these<a href=\"https://idtheftinfo.org/latest-news/145\"> numbers are expected to surge in 2021</a>, which further increases the risk for businesses with a frail line of defense.</p>\n<p>Undoubtedly, businesses must anticipate potential frauds to minimize the risk for their employees’ and clients’ identities in 2021.</p>\n<p>Let’s understand the major identity theft frauds for 2021 along with aspects that help in preventing these frauds.</p>\n<h2 id=\"what-is-identity-theft-fraud\" style=\"position:relative;\"><a href=\"#what-is-identity-theft-fraud\" aria-label=\"what is identity theft fraud permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Identity Theft Fraud</h2>\n<p>Identity theft could be defined as the illegal access to your data including name, personal identity number, bank details, and enterprise login credentials.</p>\n<p>This unauthorized access is intended to steal crucial details, transfer funds, or even manipulate the data of a particular enterprise.</p>\n<p>The victim may receive an email demanding a certain action. For instance, an email with a malware link, which when clicked, may install malicious software on someone’s computer and gain access to their business or personal information.</p>\n<h2 id=\"identity-theft-fraud-predictions-for-2021\" style=\"position:relative;\"><a href=\"#identity-theft-fraud-predictions-for-2021\" aria-label=\"identity theft fraud predictions for 2021 permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Identity Theft Fraud Predictions for 2021</h2>\n<p>Here’s the list of trends that are predicted by global cybersecurity professionals that businesses could witness in 2021:</p>\n<h3 id=\"1-biometric-fraud\" style=\"position:relative;\"><a href=\"#1-biometric-fraud\" aria-label=\"1 biometric fraud permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Biometric Fraud</h3>\n<p>With fraudsters bypassing every secure and reliable mode of authentication, biometric fraud could be the next big thing when it comes to data breaches.</p>\n<p>Hackers are already working on breaching biometric authentication by the means of replacing the original pictures of an individual with fake ones.</p>\n<p>This would help in bypassing the essential identity verification systems to crucial data including banking details and media.</p>\n<p>Several cases of biometric frauds have been reported in 2020, which are predicted to surge in 2021. Only a secure <a href=\"https://www.loginradius.com/blog/identity/2019/06/what-is-multi-factor-authentication/\">multi-factor authentication</a>, based on risk analysis can help in preventing biometric frauds.</p>\n<h3 id=\"2-innovative-forms-of-attacks\" style=\"position:relative;\"><a href=\"#2-innovative-forms-of-attacks\" aria-label=\"2 innovative forms of attacks permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Innovative Forms of Attacks</h3>\n<p>Besides the usual attacks that businesses across the globe witness every day, attackers are now figuring out new innovative ways to bypass authentication or gain access to a user’s confidential information.</p>\n<p>The rising number of social engineering and ransomware attacks is a good example of how attackers can utilize a malicious program for financial benefits.  </p>\n<p>Creating awareness among employees and consumers could be the most efficient way of reducing any kinds of<a href=\"https://www.loginradius.com/blog/identity/2020/10/social-engineering-attacks/\"> social engineering</a> and ransomware attacks.</p>\n<h3 id=\"3-synthetic-identity-frauds\" style=\"position:relative;\"><a href=\"#3-synthetic-identity-frauds\" aria-label=\"3 synthetic identity frauds permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. Synthetic Identity Frauds</h3>\n<p>Another expected trend in cybercrime to witness in the year 2021 is the use of synthetic identity.</p>\n<p>Synthetic identity theft is fraud that helps in authenticating an unauthorized professional by combining real and fake information about an individual.</p>\n<p>Cybercriminals steal social security numbers and combine the same with fake information including names or addresses and may get unnoticed for months.</p>\n<p>Considering the use of CIAM (consumer identity and access management) solution could be the best option for securing identities and shunning any chance of identity theft.</p>\n<h3 id=\"4-a-surge-in-the-number-of-coercion-attacks\" style=\"position:relative;\"><a href=\"#4-a-surge-in-the-number-of-coercion-attacks\" aria-label=\"4 a surge in the number of coercion attacks permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. A Surge in the Number of Coercion Attacks</h3>\n<p>Just like ransomware, which demands a certain amount of fees to unlock your files once malicious software is installed in your computer, other forms of coercion attacks could be witnessed in 2021.</p>\n<p>These kinds of attacks are projected to demand money to unlock the files on a system that are encrypted through a software program.</p>\n<p>This software program is installed when a user accidentally clicks on a link in a spam email or can be even injected while the user is browsing on a suspected website.</p>\n<p>Using an antivirus program could be the best option to prevent any kinds of coercion attacks.</p>\n<h3 id=\"5-credential-stuffing\" style=\"position:relative;\"><a href=\"#5-credential-stuffing\" aria-label=\"5 credential stuffing permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5. Credential Stuffing</h3>\n<p><a href=\"https://www.loginradius.com/blog/identity/2019/09/prevent-credential-stuffing-attacks/\">Credential stuffing</a> allows an unauthorized professional to get access to a user through credentials, which are repeatedly used by a user on different platforms.</p>\n<p>This kind of attack could be quite dangerous since attackers can log in to multiple websites and platforms with a single user id and password as set by the user.</p>\n<p>Multi Factor authentication implementation for businesses could help in preventing credential stuffing attacks on their employees as well as consumers.</p>\n<h2 id=\"ways-to-prevent-identity-theft\" style=\"position:relative;\"><a href=\"#ways-to-prevent-identity-theft\" aria-label=\"ways to prevent identity theft permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Ways to Prevent Identity Theft</h2>\n<p>Here are some effective ways to prevent identity theft for businesses:</p>\n<ol>\n<li><strong>Use Strong Passwords:</strong> Businesses need to understand the fact that strong passwords are crucial more than ever before in 2021. Users/employees with weak passwords may increase the vulnerabilities.</li>\n<li><strong>Adding Two-Factor Authentication:</strong> Two-factor authentication helps to minimize the risk of identity theft and prevents unauthorized login. Businesses need to understand the importance of email or OTP-based authentication processes for enhancing security.</li>\n<li><strong>Never Share Your Social Security Number or PIN:</strong> Avoid sharing SSNs or PINs over emails as it increases the chances of misuse of confidential data. If someone needs to share an account for some reason, prefer sharing the PIN/SSN verbally.</li>\n<li><strong>Implement CIAM:</strong> Organizations must consider implementing a CIAM (consumer identity and access management) solution to ensure maximum safety for their consumers and employees. A CIAM solution helps to secure millions of identities through secure signing options. </li>\n</ol>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>Lack of adequate cyber awareness leads to identity theft frauds. It’s crucial for businesses to cyber-aware their employees as well as clients.</p>\n<p>The aforementioned aspects also require adequate consideration when it comes to securing the identities of individuals and consumers.</p>\n<p>Implementation of identity and access management solutions could be the game-changer for businesses that are striving to <a href=\"https://www.loginradius.com/blog/identity/2019/12/digital-privacy-best-practices/\">protect consumer identities</a>.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 31, 2021","updated_date":null,"description":"With so many businesses adopting diverse working environments, fraudsters are quickly finding new ways to breach security and gain access to confidential information. Businesses must anticipate potential frauds to minimize the risk for their employees’ and clients’ identities in 2021.","title":"Identity Theft Frauds- Staying Ahead in 2021","tags":["data security","mfa","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.4705882352941178,"src":"/static/a968aaf38f403b91d10e8dd3679a6854/14b42/identity-theft-fraud-cover.jpg","srcSet":"/static/a968aaf38f403b91d10e8dd3679a6854/f836f/identity-theft-fraud-cover.jpg 200w,\n/static/a968aaf38f403b91d10e8dd3679a6854/2244e/identity-theft-fraud-cover.jpg 400w,\n/static/a968aaf38f403b91d10e8dd3679a6854/14b42/identity-theft-fraud-cover.jpg 800w,\n/static/a968aaf38f403b91d10e8dd3679a6854/16310/identity-theft-fraud-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Vishal Sharma","github":null,"avatar":null}}}},{"node":{"excerpt":"The booming number of data breaches across the globe depicts that privacy compliance is the need of the hour.  For those who don't know what…","fields":{"slug":"/identity/privacy-compliance/"},"html":"<p>The booming number of data breaches across the globe depicts that privacy compliance is the need of the hour. </p>\n<p>For those who don't know what privacy compliance is—it's an important data security practice that is becoming progressively necessary as data privacy laws like the EU’s GDPR become more stringent.</p>\n<p>Here are the stats showcasing total data breaches and exposed records in the US alone from 2005-2020. </p>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 142.92307692307693%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"privacy-compliance-1\"\n        title=\"privacy-compliance-1\"\n        src=\"/static/6db627375d66608b27468c4e12ce77bc/e5715/privacy-compliance-1.png\"\n        srcset=\"/static/6db627375d66608b27468c4e12ce77bc/a6d36/privacy-compliance-1.png 650w,\n/static/6db627375d66608b27468c4e12ce77bc/e5715/privacy-compliance-1.png 768w,\n/static/6db627375d66608b27468c4e12ce77bc/2bef9/privacy-compliance-1.png 1024w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<p>Source: <a href=\"https://www.statista.com/statistics/273550/data-breaches-recorded-in-the-united-states-by-number-of-breaches-and-records-exposed/\">Statista</a></p>\n<p>Some of the major data breaches over the last couple of years include Marriott, T-Mobile, Quora, British Airways, and recently, Capital One Bank in the US. </p>\n<p>Considering these high-profile leaks, the data protection compliance program in business is now crucial than ever before. </p>\n<p>A business won’t even realize a breach for weeks but all it takes is a minute for a successful data leak. </p>\n<h2 id=\"what-is-privacy-compliance-law\" style=\"position:relative;\"><a href=\"#what-is-privacy-compliance-law\" aria-label=\"what is privacy compliance law permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Privacy Compliance Law</h2>\n<p>Privacy compliance law states how organizations (regardless of their industry) meet regulatory and legal requirements for the collection, processing, and maintenance of personal information. </p>\n<p>A breach in data privacy can lead to legal consequences and may be followed by investigations and fines.</p>\n<p>But why do organizations need to immediately think about getting privacy compliant?</p>\n<p>Well, consumers or employees can respond with civil lawsuits whenever their privacy is compromised while an organization collects and processes personal information. </p>\n<h2 id=\"past-and-current-privacy-laws\" style=\"position:relative;\"><a href=\"#past-and-current-privacy-laws\" aria-label=\"past and current privacy laws permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Past and Current Privacy Laws</h2>\n<p>Privacy compliance is the line between the legal and the illegal. Privacy laws and regulations help protect consumers in different countries by ensuring data is handled appropriately. </p>\n<p>The EU Data Protection Directive (Directive 95/46/EC), adopted back in 1995, was designed for protecting the privacy and security of personal data. </p>\n<p>According to EUDPD, the data protection rules must be considered whenever personal data related to EU citizens is collected or exchanged for processing. </p>\n<p>Moreover, the General Data Protection Regulation (GDPR), a legal framework approved in 2016, replaces its predecessor EUPD and sets essential guidelines for collecting &#x26; processing personal information from the European Union residents. </p>\n<p>For US citizens, the California Consumer Privacy Act (CCPA) is intended to protect unauthorized access to PII (Personally Identifiable Information).</p>\n<p>Companies not in compliance with the <a href=\"https://www.loginradius.com/blog/identity/2019/09/ccpa-vs-gdpr-the-compliance-war/\">GDPR and CCPA</a> face hefty fines and may end up tarnishing their brand reputation. </p>\n<p>Businesses must consider the fact that these regulations not only apply when the responsible parties are established or operated within the countries but are also applicable when the concerned organizations are operated and located outside the countries but attracting the EU or the US residents. </p>\n<h2 id=\"privacy-compliance-challenges-that-organizations-might-face-in-2021\" style=\"position:relative;\"><a href=\"#privacy-compliance-challenges-that-organizations-might-face-in-2021\" aria-label=\"privacy compliance challenges that organizations might face in 2021 permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Privacy Compliance Challenges that Organizations Might Face in 2021</h2>\n<ul>\n<li>**Increasing DSARs **</li>\n</ul>\n<p>While the world is fighting an uphill battle amidst the COVID-19 pandemic, there’s a significant surge in data subject access requests (DSARs). </p>\n<p>DSAR (Data Subject Access Requests) is a request by an employee or a consumer to an organization regarding the detailed information of processing of their data along with an explanation of the purpose. </p>\n<p>The below-mentioned stats depict the submission of Data Subject Access Requests in the UK in 2020. </p>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 60.61538461538461%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"privacy-compliance-2\"\n        title=\"privacy-compliance-2\"\n        src=\"/static/43132ced88d74577d16c7c1432790264/e5715/privacy-compliance-2.png\"\n        srcset=\"/static/43132ced88d74577d16c7c1432790264/a6d36/privacy-compliance-2.png 650w,\n/static/43132ced88d74577d16c7c1432790264/e5715/privacy-compliance-2.png 768w,\n/static/43132ced88d74577d16c7c1432790264/2bef9/privacy-compliance-2.png 1024w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<p>Source: <a href=\"https://www.statista.com/statistics/1177143/submitters-of-data-subject-access-requests-uk/\">Statista</a></p>\n<p>The overwhelming DSAR requests by consumers demanding to know the type of data that is being collected by a company is perhaps the main reason why organizations must cover their back and have the required compliance policies in place.</p>\n<p>Organizations can consider <a href=\"https://www.loginradius.com/compliances/\">LoginRadius to handle multiple compliances</a> with all major data security and privacy laws.</p>\n<ul>\n<li><strong>Increasing Number of Data Breaches</strong></li>\n</ul>\n<p>The paradigm shift in the way people used to work conventionally and adoption of the work from home approach has further increased the risk.</p>\n<p>There’s a huge surge in the number of data breaches during the COVID-19 pandemic as cybercriminals are significantly targeting the new vulnerabilities in a company’s overall defense system.</p>\n<p><strong>Also read</strong>: <a href=\"https://www.loginradius.com/blog/identity/2020/05/cyber-threats-business-risk-covid-19/\">Protecting Organization from Cyber-Threats: Business at Risk during COVID-19</a></p>\n<p>Meanwhile, it can take up to months for a company to identify a security/data breach as cybercriminals are already focusing on a particular company’s new processes.</p>\n<p>So organizations must quickly respond to the current scenario and assess what destruction has been done so far and work on getting adequate safety and compliance.</p>\n<h2 id=\"why-is-privacy-compliance-important\" style=\"position:relative;\"><a href=\"#why-is-privacy-compliance-important\" aria-label=\"why is privacy compliance important permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why is Privacy Compliance Important</h2>\n<p>One of the biggest reasons why organizations must comply with privacy regulations is to avoid heavy fines.</p>\n<p>The ones that don’t implement the privacy regulations could be fined up to millions of dollars and can also face penalties for years.</p>\n<p>Due to an increase in the number of regulations including the EU’s GDPR and the United States’ CCPA that protects unauthorized access to crucial data, privacy compliance is now crucial for every business.</p>\n<p>Since it not only protects consumers’ privacy but eventually improves brand value and offers a competitive advantage; businesses must partner with a reputed CIAM service provider to ensure they’re compliant with the government privacy regulations.</p>\n<p><strong>How organizations can benefit from complying with data privacy</strong></p>\n<ul>\n<li>Prevents data breaches</li>\n<li>Improves and maintains a brand value</li>\n<li>Strengthens business growth</li>\n<li>Builds customer trust and loyalty</li>\n</ul>\n<h2 id=\"how-loginradius-ciam-solution-helps-in-maintaining-data-privacy-and-compliance\" style=\"position:relative;\"><a href=\"#how-loginradius-ciam-solution-helps-in-maintaining-data-privacy-and-compliance\" aria-label=\"how loginradius ciam solution helps in maintaining data privacy and compliance permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How LoginRadius CIAM Solution Helps in Maintaining Data Privacy and Compliance</h2>\n<p>As a leading GDPR-compliance-ready CIAM platform, LoginRadius works seamlessly for any business model. </p>\n<p>LoginRadius simplifies data privacy compliance by bringing all the consumer data under a single roof, which enables complete profile management of an individual consumer in a single intuitive admin console.</p>\n<p>Our platform ensures you remain compliant with GDPR and stay ahead of your competitors when it comes to securing important consumer data.</p>\n<p>Need help in getting compliance-ready? <a href=\"https://www.loginradius.com/contact-sales/\">Reach us</a> for a Free Consultation.</p>\n<p><a href=\"https://www.loginradius.com/resource/privacy-policy-management-datasheet\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"privacy-policy-management-datasheet\"\n        title=\"privacy-policy-management-datasheet\"\n        src=\"/static/4a6a4d40995fdda4041041c29221207a/e5715/privacy-policy-management-datasheet.png\"\n        srcset=\"/static/4a6a4d40995fdda4041041c29221207a/a6d36/privacy-policy-management-datasheet.png 650w,\n/static/4a6a4d40995fdda4041041c29221207a/e5715/privacy-policy-management-datasheet.png 768w,\n/static/4a6a4d40995fdda4041041c29221207a/81501/privacy-policy-management-datasheet.png 2886w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>Protecting consumer data should be the #1 priority of businesses seeking substantial growth in the year 2021 and beyond.</p>\n<p>Any security breach leading to personal data theft of consumers could negatively impact the brand reputation of an organization leading to legal consequences.</p>\n<p>As discussed earlier, businesses must seek professional help to ensure compliance to stay ahead of the curve.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 31, 2021","updated_date":null,"description":"Privacy compliance is the line between the legal and the illegal. Such regulations help protect consumers in different countries by ensuring data is handled appropriately. Another reason why organizations must comply is to avoid heavy fines.","title":"What is privacy compliance and why is it so important?","tags":["data privacy","compliance","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7699115044247788,"src":"/static/beac91fef24f0cc0070572eaed6869d5/14b42/privacy-compliance-cover.jpg","srcSet":"/static/beac91fef24f0cc0070572eaed6869d5/f836f/privacy-compliance-cover.jpg 200w,\n/static/beac91fef24f0cc0070572eaed6869d5/2244e/privacy-compliance-cover.jpg 400w,\n/static/beac91fef24f0cc0070572eaed6869d5/14b42/privacy-compliance-cover.jpg 800w,\n/static/beac91fef24f0cc0070572eaed6869d5/16310/privacy-compliance-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Vishal Sharma","github":null,"avatar":null}}}},{"node":{"excerpt":"A Beginner's Guide to Authentication We all have witnessed a spike in online user platforms from the past few years, catering to every…","fields":{"slug":"/identity/what-is-authentication/"},"html":"<h1 id=\"a-beginners-guide-to-authentication\" style=\"position:relative;\"><a href=\"#a-beginners-guide-to-authentication\" aria-label=\"a beginners guide to authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>A Beginner's Guide to Authentication</h1>\n<p>We all have witnessed a spike in online user platforms from the past few years, catering to every service you can think of. This is because making things digitally available has eased the consumer’s struggle. </p>\n<p>For example, now you can order your food just by logging in to a food catering website. Easy, right? Everything is now just a click away. Your banking transactions, business, things of entertainment like movies and Netflix. Everything!</p>\n<p>But with all these services comes a massive task for the service providers, and that task is to verify that you are their actual consumer and not an imposter trying to steal data. So, to verify users, businesses use a technical approach called authentication. </p>\n<h2 id=\"what-is-authentication\" style=\"position:relative;\"><a href=\"#what-is-authentication\" aria-label=\"what is authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Authentication</h2>\n<p>Authentication is the process of uniquely identifying an individual via a set of credentials. In the digital world, authentication is termed as verifying a person's identity or an electronic device.</p>\n<p>Authentication becomes necessary because it increases the security of consumer's data. Without verifying or authenticating oneself, no one can enter the website and access your data. The most popular example of authentication is entering into a system using login credentials. </p>\n<p>With the huge increase in the number of digital platforms, the demand for various authentication processes has been increasing for both online and physical systems. </p>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 56.30769230769231%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"What is Authentication\"\n        title=\"What is Authentication\"\n        src=\"/static/5778d8e85f4f308646737b7df0159e2b/212bf/authentication.jpg\"\n        srcset=\"/static/5778d8e85f4f308646737b7df0159e2b/6aca1/authentication.jpg 650w,\n/static/5778d8e85f4f308646737b7df0159e2b/212bf/authentication.jpg 768w,\n/static/5778d8e85f4f308646737b7df0159e2b/b17f8/authentication.jpg 1600w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<h2 id=\"how-authentication-is-brought-into-use\" style=\"position:relative;\"><a href=\"#how-authentication-is-brought-into-use\" aria-label=\"how authentication is brought into use permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How Authentication Is Brought Into Use</h2>\n<p>Authentication can be divided into two major categories.</p>\n<ol>\n<li>Human to machine authentication</li>\n<li>Machine to machine authentication</li>\n</ol>\n<p>In any of the above types of authentication, there is a requirement for certain credentials. In human verification, we have a user ID and password set by the consumer, while for machines, we have certificates and IP addresses, along with other information. </p>\n<p>Generally, a consumer has to select or create a User ID and corresponding password for that unique ID that the system will use to verify user credibility. Many companies make use of authentication to verify the users who try to login into their digital platforms. But if consumers' data falls into cybercriminals' hands, it can cause some severe problems. Hence companies ensure using high-level security measures, which involves using another advanced authentication level such as <a href=\"https://www.loginradius.com/resource/ebook/buyers-guide-to-multi-factor-authentication/\">multi-factor authentication</a>. </p>\n<h2 id=\"how-does-authentication-work\" style=\"position:relative;\"><a href=\"#how-does-authentication-work\" aria-label=\"how does authentication work permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How Does Authentication Work</h2>\n<p>As mentioned above, the consumer needs to create a unique user ID and password at registration. The system will use this data to validate the consumer whenever they attempt to log in next time. These credentials will be stored in the companies database or on the local operating system through an authentication server.</p>\n<p>Now when the consumer enters these credentials on login, the entered credentials are matched with the ones stored in the database. If the credentials match, the consumer is given access into the portal; else access is denied. </p>\n<p>Now the question comes how to create such credentials which can be remembered easily?</p>\n<p>There are a few ways that can help you in simplifying your validation. These ways are:</p>\n<ol>\n<li><strong>Things you know (knowledge)</strong>: This method involves questions that only you can answer. What is your mother's maiden name? Or what is your child's name? The purpose is to verify your identity via these questions because you are the only one who can answer these.</li>\n<li><strong>Things you have(possession)</strong>: This method involves verification from the things you have or possess, such as a mobile phone. A verification notification will be sent to your phone screen, and when you allow it from that screen only, you will be able to log in to your account. </li>\n<li><strong>Things you are(inheritance)</strong>: A fingerprint or retinal scan commonly verifies this factor. This method's purpose is clear; only you can have your fingerprint and no one else. </li>\n</ol>\n<h2 id=\"how-authentication-is-useful-for-business\" style=\"position:relative;\"><a href=\"#how-authentication-is-useful-for-business\" aria-label=\"how authentication is useful for business permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How Authentication Is Useful for Business</h2>\n<p>With data breaches continually on the rise in headlines and consumers becoming more personally involved in their information security, most businesses already understand the importance of cybersecurity. </p>\n<p>Even small businesses have some sort of authentication for their systems. This is done by asking the employees to enter a single sign-on password to access company data. This way, businesses ensure that sensitive information is accessed only by authorized individuals. </p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>In this article we have talked about the basics of authentication and how it is used. We have also covered <a href=\"https://www.loginradius.com/blog/engineering/webauthn-authentication-application/\">how authentication works</a> and what are the benefits to the organizations.</p>\n<p>Cheers!</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 29, 2021","updated_date":null,"description":"Authentication is the process of uniquely identifying an individual via a set of credentials. In the digital world, authentication is termed as verifying a person's identity or an electronic device. Authentication becomes necessary because it increases the security of consumer's data.","title":"What is Authentication","tags":["authentication","data security","mfa"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5873015873015872,"src":"/static/6d170d83a7074847494831a6df861d3c/33aa5/cover-auth.jpg","srcSet":"/static/6d170d83a7074847494831a6df861d3c/f836f/cover-auth.jpg 200w,\n/static/6d170d83a7074847494831a6df861d3c/2244e/cover-auth.jpg 400w,\n/static/6d170d83a7074847494831a6df861d3c/33aa5/cover-auth.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Manish Tiwari","github":null,"avatar":null}}}},{"node":{"excerpt":"A Beginner's Guide to Federated Identity Providers Federated identity defines linking and using the electronic identities that a consumer…","fields":{"slug":"/identity/federated-identity-providers/"},"html":"<h2 id=\"a-beginners-guide-to-federated-identity-providers\" style=\"position:relative;\"><a href=\"#a-beginners-guide-to-federated-identity-providers\" aria-label=\"a beginners guide to federated identity providers permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>A Beginner's Guide to Federated Identity Providers</h2>\n<p>Federated identity defines linking and using the electronic identities that a consumer has across several identity management systems. In simpler words, an application doesn't have to get and store clients' certifications to confirm them. Alternatively, the application can use the identity management system that already holds the consumer's electronic identity to authenticate the consumer. However, note that the application must trust that identity management system. </p>\n<p>This methodology permits the decoupling of the confirmation and approval capacities. It also makes it simpler to bring together these two capacities to evade a circumstance where each application needs to deal with a bunch of certifications for each client. It is also advantageous for clients since they don't need to keep many usernames and passwords for each application.</p>\n<h2 id=\"what-is-federated-identity-management\" style=\"position:relative;\"><a href=\"#what-is-federated-identity-management\" aria-label=\"what is federated identity management permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Federated Identity Management</h2>\n<p><a href=\"https://www.loginradius.com/resource/federated-identity-management-datasheet\">Federated identity management</a> is a configuration that can be made between two or more trusted domains to allow consumers of those domains to access applications and services using the same digital identity. Such identity is known as federated identity, and the use of such a solution pattern is known as identity federation.</p>\n<p>Identity and access management (IAM) is an essential feature of every digital enterprise today, assigned to a service provider known as the identity broker. A service provider specialized in brokering access control between different service providers is an identity broker (also referred to as relying parties).</p>\n<p>There are three protocols for federated identity:</p>\n<ul>\n<li>SAML</li>\n<li>OpenID</li>\n<li>OAuth</li>\n</ul>\n<h2 id=\"benefits-of-federated-identity\" style=\"position:relative;\"><a href=\"#benefits-of-federated-identity\" aria-label=\"benefits of federated identity permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Benefits of Federated Identity</h2>\n<p>Federated identity management offers numerous advantages for both businesses and users. Some of the key benefits include:</p>\n<ol>\n<li><strong>Streamlined User Experience</strong>: With federated identity, users can access multiple applications and services using a single set of credentials. This eliminates the need to remember and manage multiple usernames and passwords, resulting in a more seamless and user-friendly experience.</li>\n<li><strong>Enhanced Security</strong>: Federated identity leverages trusted identity providers, which enhances security by centralizing authentication and authorization processes. This reduces the risk of unauthorized access and strengthens overall security posture.</li>\n<li><strong>Reduced Administrative Overhead</strong>: By centralizing identity management, federated identity reduces administrative overhead for businesses. There's no need to manage user credentials separately for each application, leading to lower costs and improved efficiency.</li>\n<li><strong>Interoperability</strong>: Federated identity allows for interoperability between different systems and domains. This enables organizations to collaborate more effectively and share resources while maintaining control over access permissions.</li>\n<li><strong>Scalability</strong>: Federated identity solutions are highly scalable, making them suitable for businesses of all sizes. Whether it's a small startup or a large enterprise, federated identity can accommodate growing user bases and evolving business needs.</li>\n</ol>\n<h2 id=\"protocols-for-federated-identity\" style=\"position:relative;\"><a href=\"#protocols-for-federated-identity\" aria-label=\"protocols for federated identity permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Protocols for Federated Identity</h2>\n<h3 id=\"saml\" style=\"position:relative;\"><a href=\"#saml\" aria-label=\"saml permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>SAML</h3>\n<p>Security Assertion Markup Language (SAML) is an open-source framework for exchanging authentication and authorization data between an identity provider and a service provider, where:</p>\n<ul>\n<li><strong>An identity provider (IdP)</strong> authenticates a consumer and provides a SAML Assertion to service providers.</li>\n<li><strong>A service provider (SP)</strong> verifies the assertion and allows access to the consumer.</li>\n</ul>\n<p>SAML is an XML-based markup language for creating, requesting, and exchanging security assertions between applications. SAML enables web-based, cross-domain single sign-on (SSO), which reduces the administrative overhead of distributing multiple authentication tokens to the consumer.</p>\n<h3 id=\"openid\" style=\"position:relative;\"><a href=\"#openid\" aria-label=\"openid permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>OpenID</h3>\n<p>OpenID Connect 1.0 is an essential character layer on top of the <a href=\"https://www.loginradius.com/blog/engineering/what-is-the-difference-between-oauth1-and-oauth2/\">OAuth 2.0 convention</a>. It empowers clients to check the end user's identity, dependent on the verification performed by an Authorization Server, to acquire essential profile data about the end-user. OpenID permits clients to be verified utilizing outsider administrations called character suppliers. Clients can decide to use their favored OpenID suppliers to sign in to sites that acknowledge the OpenID validation plot.</p>\n<p>There are three roles that define OpenID specification:</p>\n<ul>\n<li>The end-user that is looking to verify its identity.</li>\n<li>The relying party (RP) is the entity looking to verify the identity of the end-user.</li>\n<li>The OpenID provider (OP) is the entity that registers the OpenID URL and can confirm the end user's identity.</li>\n</ul>\n<h3 id=\"oauth\" style=\"position:relative;\"><a href=\"#oauth\" aria-label=\"oauth permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>OAuth</h3>\n<p><a href=\"https://www.loginradius.com/blog/engineering/authorization-code-flow-oauth/\">OAuth 2.0</a> is a protocol that facilitates token-based authentication and authorization; thus, allowing consumers to gain limited access to their resources on one application, to another application, without having to expose their credentials. You can let your application's consumers log in to an OAuth-enabled application without creating an account. OAuth is slightly different from OpenID and SAML in being exclusively for authorization purposes and not for authentication purposes.</p>\n<p>The OAuth specifications define the following roles:</p>\n<ul>\n<li>The end-user or the entity that owns the resource.</li>\n<li>The resource server (OAuth Provider) is the entity hosting the resource.</li>\n<li>The client (OAuth Consumer) is the entity looking to consume the resource after getting authorization from the client.</li>\n</ul>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>Federated identity management streamlines user experience and enhances security by allowing consumers to access multiple applications and services using a single digital identity across trusted domains. By centralizing authentication and authorization processes, federated identity reduces administrative overhead, improves interoperability, and supports scalability. With protocols like SAML, OpenID, and OAuth, federated identity management provides a robust framework for secure and efficient identity and access management in today's digital enterprises.</p>\n<h2 id=\"faqs\" style=\"position:relative;\"><a href=\"#faqs\" aria-label=\"faqs permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>FAQs</h2>\n<p><strong>1. What is SSO vs federated identity?</strong> </p>\n<p>SSO (Single Sign-On) allows users to log in once to access multiple applications, while federated identity links a user's identity across multiple trusted domains, enabling SSO across different organizations.</p>\n<p><strong>2. What are the 3 most important components of federated identity?</strong> </p>\n<p>The three most important components are the identity provider (IdP), the service provider (SP), and the trust relationship between them.</p>\n<p><strong>3. What is a federated IAM?</strong> </p>\n<p>Federated Identity and Access Management (IAM) is a system that enables users to use a single digital identity to access various applications and services across multiple trusted domains.</p>\n<p><strong>4. What does federated mean in cyber security?</strong> </p>\n<p>In cyber security, \"federated\" refers to a system where different organizations or domains trust each other to authenticate and authorize users, allowing seamless access to resources across these domains.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 26, 2021","updated_date":null,"description":"Federated identity management is a configuration that can be made between two or more trusted domains to allow consumers of those domains to access applications and services using the same digital identity. Such identity is known as federated identity, and the use of such a solution pattern is known as identity federation.","title":"What are Federated Identity Providers?","tags":["federated identity management","saml","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.408450704225352,"src":"/static/5bb806f89ebf9208fdfaaf205701d629/0756a/federated-identity-providers.png","srcSet":"/static/5bb806f89ebf9208fdfaaf205701d629/69585/federated-identity-providers.png 200w,\n/static/5bb806f89ebf9208fdfaaf205701d629/497c6/federated-identity-providers.png 400w,\n/static/5bb806f89ebf9208fdfaaf205701d629/0756a/federated-identity-providers.png 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rajeev Sharma","github":null,"avatar":null}}}},{"node":{"excerpt":"Login with Google Apps Overview Login with Google Apps is a trusted enterprise plugin that many businesses use for Single Sign On (SSO…","fields":{"slug":"/identity/login-with-google-apps/"},"html":"<h1 id=\"login-with-google-apps\" style=\"position:relative;\"><a href=\"#login-with-google-apps\" aria-label=\"login with google apps permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Login with Google Apps</h1>\n<h2 id=\"overview\" style=\"position:relative;\"><a href=\"#overview\" aria-label=\"overview permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Overview</h2>\n<p>Login with Google Apps is a trusted enterprise plugin that many businesses use for Single Sign On (SSO). </p>\n<p>Google Apps supports SAML protocol to provide secure authentication. It maps the attribute, for example, username, first name, last name, and email, to consumer details. </p>\n<p>Therefore, with Google Apps Login's assistance, you can manage consumer attributes from G Suite Profile data to your website and update consumer details at the time of registration or login. </p>\n<p>You can also control user access through role mapping, which helps you assign specific roles to the consumer in the user's group in Google Apps / G Suite.</p>\n<h2 id=\"why-should-businesses-use-google-apps\" style=\"position:relative;\"><a href=\"#why-should-businesses-use-google-apps\" aria-label=\"why should businesses use google apps permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why Should Businesses Use Google Apps</h2>\n<p>Do you have a successful solo business? Or do you have a team of 200 people working for you? You may want to set up the G Suite to improve your efficiency.</p>\n<p>G Suite is the new name for Google Apps, which was formerly known as Google Apps. Perhaps more so, Google revealed that the Google for Work brand has been revamped and is now known as Google Cloud.</p>\n<p>The transition is part of a trend that Google believes will enable them to reach a larger audience by focusing less on the work element and collecting valuable apps for everyday life.</p>\n<p>Google apps have become the industry standard for in-house workflow, making the lives of working individuals easier and less stressful.</p>\n<h2 id=\"the-benefits-of-using-g-suite\" style=\"position:relative;\"><a href=\"#the-benefits-of-using-g-suite\" aria-label=\"the benefits of using g suite permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Benefits of Using G Suite</h2>\n<p>There are many advantages of using the G Suite paid subscription that goes beyond email accounts ownership.</p>\n<h3 id=\"file-control\" style=\"position:relative;\"><a href=\"#file-control\" aria-label=\"file control permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>File Control</strong></h3>\n<p>The primary concern of the previous generation was keeping track of essential files that were being collaborated on within its bounds. </p>\n<p>Now, granting permission to documents stored on the cloud is worry-free by presenting the administrator's creation and ownership. </p>\n<p>You can also sync an employee's device to upload all files from their laptop, which can be accessed after they leave.</p>\n<h3 id=\"share-drive\" style=\"position:relative;\"><a href=\"#share-drive\" aria-label=\"share drive permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Share Drive</strong></h3>\n<p>By combining an entire team below one roof, you can effortlessly share documents across the same storage space with a single click of a button. </p>\n<p>The sharing setting also permits different restrictions if you want to. For example, you can set 'can edit' and view-only authorizations according to the individual access requirements.</p>\n<h3 id=\"email-grouping\" style=\"position:relative;\"><a href=\"#email-grouping\" aria-label=\"email grouping permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Email Grouping</strong></h3>\n<p>Your business may have various departments and roles based on the operations. Remembering every individual's email upon sending out a message to a specific department is difficult, so you can align people who should be receiving the message into categories, for example, Accounting, Marketing, Products, Human Resource, etc.</p>\n<h3 id=\"infinite-aliases\" style=\"position:relative;\"><a href=\"#infinite-aliases\" aria-label=\"infinite aliases permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Infinite Aliases</strong></h3>\n<p>You can use multiple aliases for every single G Suite account. For example, I work for a software company that is divided into several departments. I receive emails under three aliases:</p>\n<p>contactus@loginradius.com</p>\n<p>Info@loginradius.com</p>\n<p>accounts@loginradius.com</p>\n<p>This feature allows you to create precise and suggestive starting points for potential clients to get in contact with. The different nicknames can also be applied to various accounts as a way for your partners to handle incoming emails as a team.</p>\n<h3 id=\"ample-storage-capacity\" style=\"position:relative;\"><a href=\"#ample-storage-capacity\" aria-label=\"ample storage capacity permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Ample Storage Capacity</strong></h3>\n<p>Usually, a G-Suite account provides the limit of 30GB at a $5/month level. This can be immediately upgraded to individual accounts by paying.</p>\n<h3 id=\"247-support\" style=\"position:relative;\"><a href=\"#247-support\" aria-label=\"247 support permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>24/7 Support</strong></h3>\n<p>You're entirely covered 24/7 with the phone, email, and live chat<a href=\"https://support.google.com/a/answer/1047213\"> customer support</a>.</p>\n<h3 id=\"multi-factor-authentication\" style=\"position:relative;\"><a href=\"#multi-factor-authentication\" aria-label=\"multi factor authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Multi-factor Authentication</strong></h3>\n<p>G Suite offers <a href=\"https://www.loginradius.com/blog/identity/2021/01/how-to-setup-2fa-in-online-accounts/\">2-step verification</a> that can enforce on all of your organization's users to ensure all the devices connecting to your network have been verified through phone and email.</p>\n<h2 id=\"integrating-google-apps\" style=\"position:relative;\"><a href=\"#integrating-google-apps\" aria-label=\"integrating google apps permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Integrating Google Apps</h2>\n<p>To integrate Google clients, you can allow your application's users to log in to an OAuth-enabled application without creating an account with the help of a platform. </p>\n<p>Let's assume you have an application that has an Identity Platform enabled and another application that is Google. You require that the existing customers of your application should be able to access the Google application without creating a separate account. </p>\n<p>It gets automatically logged into G suite if already logged into your application (in the same browser) and vice-versa. Considering the above example, the following are some quick points about the application<a href=\"https://www.loginradius.com/blog/engineering/oauth2/\"> OAuth 2.0</a> flow:</p>\n<p>Then <strong>Identity Platform</strong> acts as an Identity Provider, meaning it can authorize the login request received from google. Your G Suite acts as a <strong>Service Provider.</strong></p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>The Google Apps suite is an excellent alternative to the more traditional productivity suites. G suite not only changes the dynamic for interaction between different teams, but it can also change the medium of teams interact with each other. Cloud Computing has many benefits, but we shouldn't lose sight that there is no foolproof solution.</p>\n<p>Apart from the <a href=\"https://www.loginradius.com/customer-security/\">privacy issues</a>, there is always a risk associated with multiple means of communication and the number of platforms used in an organization. These applications can simplify your life or make it more complicated depending on whether or not you choose the right apps for the job.</p>\n<p>Cheers!</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 26, 2021","updated_date":null,"description":"Do you have a successful solo business? Or do you have a team of 200 people working for you? You may want to set up the G Suite to improve your efficiency. Google apps have become the industry standard for in-house workflow, making the lives of working individuals easier and less stressful.","title":"Login with Google Apps","tags":["authentication"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/1be4f9058d03a0b23ebb50a03b95ad95/eec3f/google-apps-cover-pic.jpg","srcSet":"/static/1be4f9058d03a0b23ebb50a03b95ad95/f836f/google-apps-cover-pic.jpg 200w,\n/static/1be4f9058d03a0b23ebb50a03b95ad95/2244e/google-apps-cover-pic.jpg 400w,\n/static/1be4f9058d03a0b23ebb50a03b95ad95/eec3f/google-apps-cover-pic.jpg 612w","sizes":"(max-width: 612px) 100vw, 612px"}}},"author":{"id":"Keshav Kumar","github":null,"avatar":null}}}}]},"markdownRemark":{"excerpt":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards…","fields":{"slug":"/identity/developer-first-identity-provider-loginradius/"},"html":"<p>Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.</p>\n<p>We’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the <a href=\"https://www.loginradius.com/\">LoginRadius website</a>—to be faster, more intuitive, and developer-first in every way.</p>\n<p>The goal? Having them spend less time searching and more time building.</p>\n<h2 id=\"whats-new-and-improved-on-the-loginradius-website\" style=\"position:relative;\"><a href=\"#whats-new-and-improved-on-the-loginradius-website\" aria-label=\"whats new and improved on the loginradius website permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What’s New and Improved on the LoginRadius Website?</h2>\n<p>LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.</p>\n<p>Here’s a closer look at what’s new and why it’s important:</p>\n<h3 id=\"a-developer-friendly-dark-theme\" style=\"position:relative;\"><a href=\"#a-developer-friendly-dark-theme\" aria-label=\"a developer friendly dark theme permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>A Developer-Friendly Dark Theme</h3>\n<p><img src=\"/f46881583c7518a93bb24e94c32320de/a-developer-friendly-dark-theme.webp\" alt=\"This image shows how LoginRadius offers several authentication methods like traditional login, social login, passwordless login, passkeys and more in a dark mode.\">    </p>\n<p>Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.</p>\n<p>The new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.</p>\n<p>So, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.</p>\n<h3 id=\"clear-categorization-for-loginradius-capabilities\" style=\"position:relative;\"><a href=\"#clear-categorization-for-loginradius-capabilities\" aria-label=\"clear categorization for loginradius capabilities permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Clear Categorization for LoginRadius Capabilities</h3>\n<p><img src=\"/e5358b82be414940f3fb146013845933/capabilities.webp\" alt=\"This image shows a breakdown of all the LoginRadius CIAM capabilities, including authentication, security, UX, scalability and multi-brand management.\"></p>\n<p>We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:</p>\n<ul>\n<li>Authentication: Easily understand <a href=\"https://www.loginradius.com/blog/identity/authentication-option-for-your-product/\">how to choose the right login method</a>, from traditional passwords and OTPs to social login, federated SSO, and passkeys with few lines of code.</li>\n<li>Security: Implement no-code security features like bot detection, IP throttling, breached password alerts, DDoS protection, and adaptive MFA to safeguard user accounts.</li>\n<li>User Experience: Leverage AI builder, hosted pages, and drag-and-drop workflows to create smooth, branded sign-up and login experiences.</li>\n<li>High Performance &#x26; Scalability: Confidently scale with sub-100ms API response times, 100% uptime, 240K+ RPS, and 28+ global data center regions.</li>\n<li>Multi-Brand Management: Efficiently manage multiple identity apps, choosing isolated or shared data stores based on your brand’s unique needs.</li>\n</ul>\n<p>This structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.</p>\n<h3 id=\"developer-first-navigation\" style=\"position:relative;\"><a href=\"#developer-first-navigation\" aria-label=\"developer first navigation permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Developer-First Navigation</h3>\n<p><img src=\"/a8c155c2b6faf3d5f4b4de4e2b14d763/developers-menu.webp\" alt=\"This image shows the LoginRadius menu bar, highlighting the developer dropdown.\">   </p>\n<p>We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.</p>\n<p>The new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.</p>\n<h3 id=\"quick-understanding-of-integration-benefits\" style=\"position:relative;\"><a href=\"#quick-understanding-of-integration-benefits\" aria-label=\"quick understanding of integration benefits permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Quick Understanding of Integration Benefits</h3>\n<p><img src=\"/b2f9a964a2da0ea83e2f8596b833bba7/we-support-your-tech-stack.webp\" alt=\"This image shows a list of popular programming languages and frameworks offered by LoginRadius.\"></p>\n<p>Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.</p>\n<p>Our platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.</p>\n<h2 id=\"over-to-you-now\" style=\"position:relative;\"><a href=\"#over-to-you-now\" aria-label=\"over to you now permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Over to You Now!</h2>\n<p>Check out our <a href=\"https://www.loginradius.com/\">revamped LoginRadius website</a> and see how the improved experience makes it easier to build, scale, and secure your applications.</p>\n<p>Do not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!</p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"February 21, 2025","updated_date":null,"description":"LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve redesigned our website interface, making navigation more intuitive and reassuring that essential resources are easily accessible.","title":"Revamped & Ready: Introducing the New Developer-First LoginRadius Website","tags":["Developer tools","API","Identity Management","User Authentication"],"pinned":true,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7857142857142858,"src":"/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp","srcSet":"/static/80b4e4fbe176a10a327d273504607f32/61e93/hero-section.webp 200w,\n/static/80b4e4fbe176a10a327d273504607f32/1f5c5/hero-section.webp 400w,\n/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp 800w,\n/static/80b4e4fbe176a10a327d273504607f32/99238/hero-section.webp 1200w,\n/static/80b4e4fbe176a10a327d273504607f32/7c22d/hero-section.webp 1600w,\n/static/80b4e4fbe176a10a327d273504607f32/1258b/hero-section.webp 2732w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},"pageContext":{"limit":6,"skip":276,"currentPage":47,"type":"//identity//","numPages":70,"pinned":"ee8a4479-3471-53b1-bf62-d0d8dc3faaeb"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}