{"componentChunkName":"component---src-templates-blog-list-template-js","path":"/identity/48","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"excerpt":"Introduction Passwordless login verifies consumer identities without using passwords or any other memorized credentials.  The consumer is…","fields":{"slug":"/identity/what-is-passwordless-login/index/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>Passwordless login verifies consumer identities without using passwords or any other memorized credentials. </p>\n<p>The consumer is confirmed with the help of a possession factor, which can be an object that uniquely identifies the user with an email (link) or SMS (OTP) sent to the registered email address or phone number, respectively. </p>\n<p>Once the link or OTP is verified, the consumer will be logged into the account. Let’s uncover the aspects of passwordless access and how it paves the way for overall business success. </p>\n<h2 id=\"why-should-you-use-passwordless-login\" style=\"position:relative;\"><a href=\"#why-should-you-use-passwordless-login\" aria-label=\"why should you use passwordless login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why Should You Use Passwordless Login?</h2>\n<p>Passwordless Login makes life easier as you do not need to remember different passwords anymore. </p>\n<p>Can you exactly recall which accounts what passwords belong to? How frequently do you reuse the same password because you can't have a unique, strong, and easily-remembered password for each of your accounts? </p>\n<p>Passwordless Login takes the frustration out of the equation to create a <a href=\"https://www.loginradius.com/blog/growth/consumer-experience-and-privacy/\">better consumer experience</a>.</p>\n<h2 id=\"how-does-passwordless-login-work\" style=\"position:relative;\"><a href=\"#how-does-passwordless-login-work\" aria-label=\"how does passwordless login work permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How Does Passwordless Login Work?</h2>\n<p>We’ve learned why you should embrace passwordless login. Now, let’s learn how does passwordless login work. </p>\n<p>Passwordless login is an innovative authentication method that enhances security and user experience by eliminating the need for traditional passwords. </p>\n<p>Instead of relying on a combination of characters that users must remember, passwordless login leverages various alternative factors for authentication. These factors can include biometrics like fingerprint or facial recognition, one-time passwords (OTPs) sent via email or SMS, hardware tokens, or authentication through social media accounts.</p>\n<p>The process of passwordless login typically involves the following steps:</p>\n<h3 id=\"step-1-user-initiation\" style=\"position:relative;\"><a href=\"#step-1-user-initiation\" aria-label=\"step 1 user initiation permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Step 1: User Initiation</h3>\n<p>When a user attempts to log in, they are redirected to the login page, where they can select the passwordless login option.</p>\n<h3 id=\"step-2-identity-verification\" style=\"position:relative;\"><a href=\"#step-2-identity-verification\" aria-label=\"step 2 identity verification permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Step 2: Identity Verification</h3>\n<p>The user's identity is then verified through one of the alternative factors they choose, such as a fingerprint scan or an OTP sent to their registered email address or phone number.</p>\n<h3 id=\"step-3-authentication\" style=\"position:relative;\"><a href=\"#step-3-authentication\" aria-label=\"step 3 authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Step 3: Authentication</h3>\n<p>Once the user's identity is confirmed, they are granted access to their account or the requested service or a login without password.</p>\n<p>By eliminating passwords, passwordless login minimizes the risk of security breaches due to weak or reused passwords. Moreover, it simplifies the login process for users, reducing the chances of forgotten passwords and streamlining the overall user experience.</p>\n<h2 id=\"real-time-examples-of-passwordless-login\" style=\"position:relative;\"><a href=\"#real-time-examples-of-passwordless-login\" aria-label=\"real time examples of passwordless login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Real-Time Examples of Passwordless Login</h2>\n<p>Several companies and online platforms have embraced passwordless login to enhance security and provide a seamless user experience since users love login without password. Here are some real-time examples of how passwordless login is being implemented:</p>\n<h3 id=\"example-1-microsoft\" style=\"position:relative;\"><a href=\"#example-1-microsoft\" aria-label=\"example 1 microsoft permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Example 1: Microsoft</h3>\n<p>Microsoft has integrated passwordless login options into its products and services, such as Windows Hello, which allows users to log in using facial recognition or fingerprint scans. Additionally, Microsoft's Azure Active Directory supports passwordless access for enterprise accounts, where users can receive an OTP or use a FIDO2 security key to access resources securely.</p>\n<h3 id=\"example-2-google\" style=\"position:relative;\"><a href=\"#example-2-google\" aria-label=\"example 2 google permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Example 2: Google</h3>\n<p>Google has introduced <a href=\"https://www.loginradius.com/passwordless-login/\">passwordless login options</a> for its services. For instance, users can log in to their Google accounts using their mobile devices' built-in biometric authentication, such as fingerprint or facial recognition.</p>\n<h2 id=\"how-is-passwordless-login-useful-for-business\" style=\"position:relative;\"><a href=\"#how-is-passwordless-login-useful-for-business\" aria-label=\"how is passwordless login useful for business permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How is Passwordless Login Useful for Business?</h2>\n<ul>\n<li>It improves consumer experience, particularly mobile applications because users only need an email address or mobile phone number to sign up.</li>\n<li>It enhances security. Passwords are a significant vulnerability as consumers reuse passwords and share them with others. Passwords are the most significant attack vector and are responsible for a substantial percentage of breaches and attacks such as corporate account takeover, <a href=\"https://www.loginradius.com/blog/identity/2019/09/prevent-credential-stuffing-attacks/\">credentials stuffing</a>, and brute force attacks.</li>\n<li>It reduces the total cost of ownership, as managing passwords is expensive (implementing password complexity policies, password expiration, password reset processes, password hashing and storing, breached password detection).  </li>\n</ul>\n<h2 id=\"how-to-implement-passwordless-login\" style=\"position:relative;\"><a href=\"#how-to-implement-passwordless-login\" aria-label=\"how to implement passwordless login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How to Implement Passwordless Login?</h2>\n<p>Passwordless Login can be implemented with the following method.</p>\n<ul>\n<li>Passwordless Login with Email</li>\n<li>Passwordless Login with OTP (SMS)</li>\n</ul>\n<p>When using passwordless authentication with SMS, consumers:</p>\n<ul>\n<li>Provide a cell phone number instead of a userID/password.</li>\n<li>Receive a one-time-passcode (OTP) via text message (SMS).</li>\n<li>Enter the OTP on the login screen to access the application.</li>\n</ul>\n<p>When using passwordless authentication with email, consumers:</p>\n<ul>\n<li>Provide email address or user name.</li>\n<li>Receive a one-time-passcode (OTP) via email or a magic link.</li>\n<li>Enter the OTP on the login screen or just link on the magic link which login the user.</li>\n</ul>\n<p>To implement passwordless, you'll need to make two decisions:</p>\n<ul>\n<li>What will be the authentication method you want to use ( Email/SMS with one-time-passcode, or Email with a Magic Link enclosed)</li>\n<li>Or if you are going to implement the authentication using Embedded Login or Standard Login.</li>\n</ul>\n<p>Once you have decided what kind of implementation you want, you can choose any desired solution you would require for the authentication process.</p>\n<p><strong>Passwordless Login with Text Message (SMS)</strong></p>\n<p>The consumer is prompted to enter a phone number, and the system will send a one-time-use code to that phone number via the SMS gateway. Thereafter the consumer enters the one-time passcode into your website/application.</p>\n<p>When the phone number linked to the code verifies an existing user, the authenticator will authorize the consumer. If the consumer is new, a profile is created for the text message connection before it authenticates the consumer.</p>\n<p>You can also configure the OTP length and the duration of its expiry for security best practices. </p>\n<p><strong>Passwordless Login with Email</strong></p>\n<p>The consumer is prompted to provide an email address, to which the authenticator sends a one-time-passcode. The consumer then inputs the code into your application. If the email address attached to the code matches an existing user, the server will identify and validate it.</p>\n<p>If the consumer is new, then a profile is created for the email connection. This will be before the authentication authenticates the consumer. You can also configure the OTP length and the duration of its expiry for <a href=\"https://www.loginradius.com/blog/identity/2020/12/data-security-best-practices/\">security best practices</a>. </p>\n<p><strong>Passwordless Login with Magic Links</strong></p>\n<p>An email with a link is sent to the user. The link allows users to log in instantly just by clicking on it. It is similar to getting an email with a one-time-passcode in it. Once the user receives the code, redirects the app for authentication, and enters the code, the magic link will help to avoid these steps and authenticate directly. </p>\n<p>The initial request for the link and response should take place in the same browser. Either the transaction will fail. So this way you will get an additional security layer with easy and simple steps.</p>\n<h2 id=\"why-choose-loginradius-for-passwordless-authentication\" style=\"position:relative;\"><a href=\"#why-choose-loginradius-for-passwordless-authentication\" aria-label=\"why choose loginradius for passwordless authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why Choose LoginRadius for Passwordless Authentication?</h2>\n<p>When it comes to implementing the best passwordless authentication for your business, LoginRadius emerges as a leading and reliable choice. Here are some compelling reasons why you should consider LoginRadius for passwordless login:</p>\n<h3 id=\"robust-security\" style=\"position:relative;\"><a href=\"#robust-security\" aria-label=\"robust security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Robust Security</h3>\n<p>LoginRadius prioritizes the security of its users' identities. With passwordless login, the risks associated with password-related vulnerabilities are eliminated, ensuring a higher level of protection against cyber threats.</p>\n<h3 id=\"seamless-user-experience\" style=\"position:relative;\"><a href=\"#seamless-user-experience\" aria-label=\"seamless user experience permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Seamless User Experience</h3>\n<p>By offering various passwordless authentication methods, including email OTP, SMS OTP, and social media login, LoginRadius streamlines the login process for users, reducing friction and login barriers.</p>\n<h3 id=\"easy-integration\" style=\"position:relative;\"><a href=\"#easy-integration\" aria-label=\"easy integration permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Easy Integration</h3>\n<p>LoginRadius provides easy-to-implement APIs and SDKs, making it convenient for developers to integrate the best passwordless authentication into their applications and websites quickly.</p>\n<h3 id=\"scalability\" style=\"position:relative;\"><a href=\"#scalability\" aria-label=\"scalability permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Scalability</h3>\n<p>Whether you run a small business or an enterprise-level organization, LoginRadius' passwordless authentication solutions are <a href=\"https://www.loginradius.com/scalability/\">designed to scale</a> according to your needs, ensuring a smooth experience for all your users.</p>\n<h3 id=\"compliance-and-standards\" style=\"position:relative;\"><a href=\"#compliance-and-standards\" aria-label=\"compliance and standards permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Compliance and Standards</h3>\n<p>LoginRadius adheres to industry best practices and complies with various security standards, ensuring that your passwordless authentication implementation meets regulatory requirements.</p>\n<p>Undoubtedly, passwordless login offers a secure and user-friendly alternative to traditional password-based authentication. By choosing LoginRadius as your passwordless authentication provider, you can enhance your application's security, improve user experience, and stay at the forefront of modern authentication trends.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>Now you know the security advantages of passwordless logins, you might probably be admiring what other perks implementing a similar system will have for your company or organization.</p>\n<p>Passwordless Login provides consumers the most beneficial of both worlds: consumers can retain their payment information securely on file, preserving time in the future, and they won’t have to memorize a long, difficult password, which will prompt repeat transactions. Furthermore, your consumers are more likely to execute <a href=\"https://www.loginradius.com/blog/fuel/2021/02/attract-consumers-to-your-website/\">impulse acquisitions</a> when the process is much easier.</p>\n<p>Cheers!</p>\n<h2 id=\"faqs\" style=\"position:relative;\"><a href=\"#faqs\" aria-label=\"faqs permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>FAQs</h2>\n<p><strong>1. How does passwordless authentication reduce risk and improve user satisfaction?</strong></p>\n<p>Passwordless authentication enhances security, lessens password-related risks, and boosts user satisfaction by eliminating password complexities.</p>\n<p><strong>2. What are the different types of passwordless login?</strong></p>\n<p>Passwordless login includes biometric authentication, one-time passcodes (OTP), and hardware-based security keys.</p>\n<p><strong>3. How is passwordless login more secure than traditional password-based login?</strong></p>\n<p>Passwordless login enhances security by eliminating password vulnerabilities and reducing the risk of credential attacks.</p>\n<p><strong>4. What are the disadvantages of passwordless login?</strong></p>\n<p>Passwordless login drawbacks may include occasional device failures, privacy concerns with biometrics, and compatibility issues.</p>\n<p><strong>5. How can businesses transition to passwordless login?</strong></p>\n<p>Businesses can switch to passwordless login by integrating passwordless methods, educating users, and providing fallback options.</p>\n<p><strong>6. How can passwordless login improve user experience?</strong></p>\n<p>Passwordless login simplifies the process, reduces friction, and enhances overall user experience.</p>\n<p><strong>7. What is the future of passwordless login?</strong></p>\n<p>Passwordless login's future is promising, with advancements in biometrics, multifactor authentication, and hardware tokens driving wider adoption.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAGCAYAAADDl76dAAAACXBIWXMAAAsSAAALEgHS3X78AAABdElEQVQY002RO0/CUBzFG6PtbZWHCAmRmBB5P8vDII9SSC0omog4oAEGjZMO6OKEuLjoJ2Fx0cSBwUQnXZxcHPwux38LJA7nNvfec8+5v1tOCCiwpbbhye2BxbYgBMtgIRVioDRRsARGXxZUzLlEHmehBaesQ4rrEMPViYf2DR9nDGKkChbVICVqsMt1WJI1sHCFwhUsUIFohJH49TxECvRUjhDW2mAbB5iP6hB8hUkhiRPN5KIZYJdrsEYrcCSpmQqMm6/m9ylUhSulY7N5ivROB3L9GOlGF3Ktbc4zuz341UPw/uIk0ESbBjoSGlYIx8BfzjSwVmyCEYEUUmCPa3Bnd+hwC75yC95S05SxbolU/iEbOCFCpDexEfIioTNCNd6Tp6IlMnNuGeeDe3z//OLx5RWj5zFGT2O8fXxh/P4Ja6w6vSEFCnTIlW2YiDzhzX7ATFKojDlvjpBPcDF4QPdyiG5/iE7/BmfXd+hd3VKpCoG8fzxWw2+c+yTpAAAAAElFTkSuQmCC'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 26, 2021","updated_date":null,"description":"Can you exactly recall which accounts what passwords belong to? How frequently do you reuse the same password because you can't have a unique, strong, and easily-remembered password for each of your accounts? Passwordless Login takes the frustration out of the equation to create a better consumer experience.","title":"What is Passwordless Login?","tags":["passwordless login","authentication","compliance","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/63be0fecd23023a9ffee76e08a0e3246/33aa5/what-is-passwordless-login.jpg","srcSet":"/static/63be0fecd23023a9ffee76e08a0e3246/f836f/what-is-passwordless-login.jpg 200w,\n/static/63be0fecd23023a9ffee76e08a0e3246/2244e/what-is-passwordless-login.jpg 400w,\n/static/63be0fecd23023a9ffee76e08a0e3246/33aa5/what-is-passwordless-login.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Keshav Kumar","github":null,"avatar":null}}}},{"node":{"excerpt":"What is Standard Login Standard Login is a fundamental component of the Login method, which allows you to provide your consumers with a…","fields":{"slug":"/identity/what-is-standard-login/"},"html":"<h1 id=\"what-is-standard-login\" style=\"position:relative;\"><a href=\"#what-is-standard-login\" aria-label=\"what is standard login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Standard Login</h1>\n<p>Standard Login is a fundamental component of the Login method, which allows you to provide your consumers with a seamless authentication flow by leveraging a unique ID (Email or Username) and password. It consists of features like Registration, Login, Customer Profile, and Password Management.</p>\n<p>It is the simplest and quite basic authentication system available in the traditional local authentication method.</p>\n<p>In Standard Login, you need to provide email/username and password information for each authenticatable user collected locally on the server system. The user then sends their usernames and passwords in plain text format to the server system, which compares their information with its local database. If the provided credentials match, the user is successfully authenticated.</p>\n<p>This is the model used for login authentication on traditional multi-user systems, and it has been replicated numerous times within various applications.</p>\n<h2 id=\"why-should-you-use-standard-login\" style=\"position:relative;\"><a href=\"#why-should-you-use-standard-login\" aria-label=\"why should you use standard login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why Should You Use Standard Login</h2>\n<p>Standard Login is an essential aspect of website authentication. It focuses on the user and computer interactions. As a result, user authentication is critical to understand when creating or improving a website's login procedure.</p>\n<p>Whether you want to increase your internal security, improve consumer acquisition or provide a better user experience for individuals exploring your site, it's essential to know how user authentication fits into the equation.</p>\n<p>That's why we've created this guide. This way, organizations can understand:</p>\n<p>With a better security perspective, your organization can look into more robust registration and login processes that move beyond the traditional offerings.</p>\n<p>Additionally, when you get a full scenario of the different <a href=\"https://www.loginradius.com/authentication/\">user authentication</a> types, you will see that passwords are not the only option for your website and learn more about top passwordless alternatives.</p>\n<p>Most users are familiar with passwords as it has been used for user authentication since the beginning of the internet. You probably have several passwords for yourself!</p>\n<p>A password dependent user authentication process generally look like as given below:</p>\n<ul>\n<li>You will be asked to input your username and password.</li>\n<li>After that, your credentials will be sent to the website's server, and they will be compared with the information they have on records.</li>\n<li>Once a password match is found, you will be able to access your account.</li>\n</ul>\n<p>Passwords are mainly used to secure personal accounts for social media profiles (Facebook, Google, etc), eCommerce sites, online banking, and other online resources.</p>\n<p>However, passwords are not considered a very secure option as many users think they can be predicted or hacked, and damage can be done if a hacker gains access to one of these accounts!</p>\n<h2 id=\"how-is-standard-login-useful-for-business\" style=\"position:relative;\"><a href=\"#how-is-standard-login-useful-for-business\" aria-label=\"how is standard login useful for business permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How is Standard Login Useful For Business</h2>\n<p>When a user authenticates a security process, it requires the user to register and log in. In other words, authentication asks users, \"Confirm your identity?\" and verifies their response.</p>\n<p>The user authentication process essentially allows users to repeat access to their accounts while blocking unauthenticated user access. This means that User X can log in to their account, while User Y would be denied access. Conversely, User Y could access their account, while User X would be unable to.</p>\n<p>If the user needs access, they must provide valid credentials and prove to the website that they are an authorized user. The User ID and Password key are enough to confirm the User's identity, which will allow the system to authorize the User.</p>\n<p>When a match is detected, the system will authenticate users and give them access to their accounts. If a match isn't found, users will be prompted to try their credentials again.</p>\n<p>Upon several failed attempts, the account may be flagged for suspicious activity or require additional authentication methods such as a reset password or a one-time password.</p>\n<p>User authentication is crucial because it keeps unauthorized users from gaining access to sensitive information. X strengthened authentication process guarantees that User X only has access to the information they need and can't see User Y's sensitive data.</p>\n<p>It's always important to note that authorization, on the other hand, is what dictates what users can access and do after they log in.</p>\n<p>While <a href=\"https://www.loginradius.com/blog/identity/2020/06/authentication-vs-authorization-infographic/\">authentication and authorization</a> are often used interchangeably, these two different terms work together to create a secure login process.</p>\n<p>User authentication has the following tasks:</p>\n<ol>\n<li>Manage the connection between the User and the server.</li>\n<li>Verify the User's identifications.</li>\n<li>Verify the authentication so the system can move to authorize the User.</li>\n</ol>\n<p>The process is simple; users input credentials on the login form. That information is carried to an authentication server, where the data is compared with user credentials on the available record.</p>\n<h2 id=\"tips-to-improve-standard-login\" style=\"position:relative;\"><a href=\"#tips-to-improve-standard-login\" aria-label=\"tips to improve standard login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Tips to Improve Standard Login</h2>\n<p>If you want your login process to be more robust, user-friendly, or a combination of both, these best practices can help.</p>\n<p>Encourage users to build stronger passwords to improve security. Businesses should encourage users to create more effective passwords and enforce these guidelines internally so that employees manage secure accounts.</p>\n<ul>\n<li>More distant passwords are more secure. Security experts recommend that you create passwords with a least of 8 characters, but we suggest that you keep the length to 12 characters.</li>\n<li>Passwords should have a combination of characters. Passwords with a random combination of numbers, uppercase, and lowercase letters, and symbols are harder to crack.</li>\n<li>Avoid using formulas when producing passwords. Patterns and formulas make it convenient for <a href=\"https://www.loginradius.com/blog/engineering/password-security-best-practices-compliance/\">hackers to guess your password</a> and can allow users a false sense of security.</li>\n</ul>\n<p>Always use these do's and don'ts as a way to strengthen your user authentication practices.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>A consumer's standard login accounts help them manage their data securely and put them in the driver's seat. They can easily deal with their data by using the credentials.</p>\n<p>When organizations let consumers see and regulate their data, it builds trust with consumers, which fosters transparency about what data is collected by an organization.</p>\n<p>Also, login is incredibly important for enterprises. Consumers want to have everything within their system securely, which means facilitating a sign-up that works with the enterprise's login necessities.</p>\n<p>Cheers!</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 26, 2021","updated_date":null,"description":"Standard Login is an essential aspect of website authentication. With a better security perspective, your organization can look into more robust registration and login processes that move beyond the traditional offerings. That's why we've created this guide.","title":"What is Standard Login","tags":["login","user authentication","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/135d94eccab695db25383d95deffd440/f9f16/standard_login_cover_pic.jpg","srcSet":"/static/135d94eccab695db25383d95deffd440/f836f/standard_login_cover_pic.jpg 200w,\n/static/135d94eccab695db25383d95deffd440/2244e/standard_login_cover_pic.jpg 400w,\n/static/135d94eccab695db25383d95deffd440/f9f16/standard_login_cover_pic.jpg 761w","sizes":"(max-width: 761px) 100vw, 761px"}}},"author":{"id":"Keshav Kumar","github":null,"avatar":null}}}},{"node":{"excerpt":"Airports have been increasingly dependent on digital technology in recent years. This shift had become much more apparent when the concept…","fields":{"slug":"/identity/iot-authentication-airlines/"},"html":"<p>Airports have been increasingly dependent on digital technology in recent years. This shift had become much more apparent when the concept of the Internet of Things (IoT) began to receive traction. </p>\n<p>IoT offers a framework or foundation upon which several devices will receive a connection to each other. Therefore, a place like an airport can integrate and coordinate different devices that are in use. </p>\n<p>Digital tech now plays an important role in security through IoT authentication in the airline industry. </p>\n<h2 id=\"smart-airport-technology\" style=\"position:relative;\"><a href=\"#smart-airport-technology\" aria-label=\"smart airport technology permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Smart Airport Technology</h2>\n<p>Airports are known to be chaotic with the passengers and flights. However, behind this chaos, there is control as well. This control is due to the extensive communication that takes place between the various groups of people involved. </p>\n<p>With the adoption of IoT authentication in the airline industry communication devices and mainframe, an airport is now a Smart Airport. </p>\n<p>Airports are adopting IoT for the following reasons: </p>\n<ul>\n<li>An increasing number of devices need protection through IoT authentication in the airline industry. </li>\n<li>Common people are becoming more tech-savvy as they use tablets, smartphones are other devices. </li>\n<li>Desire to create a better passenger experience. </li>\n<li>Increase in the number of travelers opting to travel by flight. </li>\n<li>Increase in the number of flights. </li>\n</ul>\n<h2 id=\"security-for-smart-airports\" style=\"position:relative;\"><a href=\"#security-for-smart-airports\" aria-label=\"security for smart airports permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Security for Smart Airports</h2>\n<p>Airports pride themselves on strict security measures to promise maximum safety to their passengers. Although this involves multiple security checks for the passengers, airports should also pay heed to the security of the technology. </p>\n<p>An airport requires computers, phones, tablets, and other devices. Ensuring the protection of all these devices can prove to be a difficult task. Thus, incorporating IoT authentication in the airline industry <strong>could prove beneficial</strong>.</p>\n<p>The problem may not be as uncommon as one would guess. Cyberattacks have taken place approximately <a href=\"https://www.itnews.com.au/news/how-airbus-defends-against-12-big-cyber-attacks-each-year-418131\">12 times a year</a> at one of the USA's biggest airplane manufacturers. Therefore, IoT offers a type of surveillance system just for their devices. </p>\n<h2 id=\"iot-security-certification-framework-for-aviation-systems\" style=\"position:relative;\"><a href=\"#iot-security-certification-framework-for-aviation-systems\" aria-label=\"iot security certification framework for aviation systems permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>IoT Security Certification Framework for Aviation Systems</h2>\n<p>Through IoT applications for smart airports, one can implement two security measures: protecting devices and maintaining airplanes. </p>\n<p>IoT authentication in the airline industry can ensure the required protective measures on the cybersecurity front. In addition to this, it can also regulate the repairs and quality checks of an airplane.</p>\n<p>An airplane is the sum of several devices and technology. Each piece works together to fly 200+ individuals in the air. Airports usually carry out routine checks and test each piece of the equipment. However, this tedious process need not be so long. </p>\n<p>With IoT overseeing the health of all the airplanes, one could receive an automatic notification or alert if something does go wrong. </p>\n<p>In this, IoT serves as the framework for carrying out necessary security certification. Thus, it increases the operational efficiency of the system. </p>\n<h2 id=\"what-exactly-is-facial-recognition\" style=\"position:relative;\"><a href=\"#what-exactly-is-facial-recognition\" aria-label=\"what exactly is facial recognition permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What Exactly is Facial Recognition</h2>\n<p>Facial recognition and its implementation have been a hot topic for most governments. However, leaving aside the ethics of this technology, it can contribute greatly to security. The technology will be grouped under the <a href=\"https://www.loginradius.com/blog/identity/2020/12/iot-smart-authentication/\">IoT authentication</a> in the airline industry if it is in use. </p>\n<p>This technology can map out the face of an individual and place it in a database. This data will prove vital in verifying identity and in restricting access to staff-only rooms.  </p>\n<p>Another way facial recognition and IoT authentication in the airline industry comes together in an airport is through touchless boarding. This is a process where the passport and travel documents of passengers are not scanned. </p>\n<p>Instead, their faces are scanned for proof of identity. In times of pandemic-borne social distancing, this technology can help airport authorities confirm identity accurately while maintaining hygiene and safety standards.</p>\n<h2 id=\"how-does-loginradius-ensure-an-effortless-login-experience-using-iot-authentication\" style=\"position:relative;\"><a href=\"#how-does-loginradius-ensure-an-effortless-login-experience-using-iot-authentication\" aria-label=\"how does loginradius ensure an effortless login experience using iot authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How Does LoginRadius Ensure an Effortless Login Experience Using IoT Authentication</h2>\n<p>LoginRadius aims to create a <a href=\"https://www.loginradius.com/blog/fuel/2020/07/improving-airline-customer-experience/\">safer consumer experience</a>. <strong>The plan is to do so by incorporating</strong> <strong>IoT authentication in the airline industry.</strong> The fact of the matter is that many passengers are using online portals to book tickets. </p>\n<p>Therefore, it is essential to ensure that bank details and identities receive the required encryption. This is possible through the IoT authentication program that is available at LoginRadius. </p>\n<p>The program involves authentication in two ways: </p>\n<ul>\n<li><strong>QR code:</strong> This type of login involves scanning the QR code provided to access their account. </li>\n<li><strong>Personal link:</strong> The login occurs after an individual click on the link sent to another email or an IoT device. </li>\n</ul>\n<p>With the introduction of these login options, an individual will be able to book flights safely. </p>\n<p>In addition to this, the collection of this consumer data should undergo proper management. This is possible through the LoginRadius Consumer Identity and Access Management. </p>\n<p>In addition to IoT authentication in the airline industry <strong>for registration</strong>, the data can be collected for further analysis. This will help airlines prioritize their consumers, as they alter aspects of the business to the consumer’s liking.</p>\n<p>In essence, the airlines will be carrying out the collection of big data through CIAM. </p>\n<p>The CIAM platform provides features like self-service account management, single sign-on, directory services, and others. </p>\n<p>CIAM acts as a centralized database aiding in improved operational efficiency. This could revolutionize the airlines' consumer service, as only a <a href=\"https://www.forbes.com/sites/christinecrandell/2013/01/21/customer-experience-is-it-the-chicken-or-egg/?sh=38f67ec83557\">measly 1% of consumers </a>believe they receive adequate assistance. </p>\n<p><a href=\"https://www.loginradius.com/blog/identity/2019/06/customer-identity-and-access-management/\">CIAM</a> also contributes to the following airport IoT <strong>use cases</strong>, as well:  </p>\n<ul>\n<li><strong>Bag tracking</strong></li>\n</ul>\n<p>With the help of IoT beacons, luggage can be tracked as it moves through customs. The tracking can involve sending out real-time updates on the whereabouts of the bag. </p>\n<ul>\n<li><strong>Delays or alterations in flight</strong></li>\n</ul>\n<p>Research shows around <a href=\"https://www.weforum.org/agenda/2015/01/how-the-internet-of-things-is-transforming-aviation/\">$20 billion is lost due</a> to delayed flights leading to communication problems between the airport and consumers. With** **IoT authentication in the airline industry, it is possible to identify which airplane the passenger will be boarding and track the movement of the flight. This can reduce the confusion over flight timings and delays, making communication gaps a thing of the past.</p>\n<ul>\n<li><strong>Mapping out the airport</strong></li>\n</ul>\n<p>Airports, being large, can be overwhelming for first-time flyers. With IoT cellular network-connected devices, an individual will be able to find their flight and terminal quickly through the directory.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>The best aspect of IoT authentication in the airline industry or the general use of IoT is the convenience that it brings. It can ease the anxiety of a passenger as they receive reassurance that their data will not see the light of day. Tracking of luggage and decreased wait times will make the passenger experience a breeze. Therefore, IoT authentication in airlines lay the path towards the future of stress-free traveling.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius-banner\"\n        title=\"book-a-demo-loginradius-banner\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 24, 2021","updated_date":null,"description":"The best aspect of IoT authentication in the airline industry or the general use of IoT is the convenience that it brings. It can ease the anxiety of a passenger as they receive reassurance that their data will not see the light of day. In addition, it ensures the required protective measures on the cybersecurity front.","title":"IoT authentication in the airline industry","tags":["customer-experience"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.834862385321101,"src":"/static/dbbaac1ad858404a0c4c70059c1fd41d/14b42/iot-authentication-airlines-cover.jpg","srcSet":"/static/dbbaac1ad858404a0c4c70059c1fd41d/f836f/iot-authentication-airlines-cover.jpg 200w,\n/static/dbbaac1ad858404a0c4c70059c1fd41d/2244e/iot-authentication-airlines-cover.jpg 400w,\n/static/dbbaac1ad858404a0c4c70059c1fd41d/14b42/iot-authentication-airlines-cover.jpg 800w,\n/static/dbbaac1ad858404a0c4c70059c1fd41d/16310/iot-authentication-airlines-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"Security can be a headache for both IT professionals and consumers. Today, tens of thousands of websites store consumers' passwords and…","fields":{"slug":"/identity/multi-factor-authentication-a-beginners-guide/"},"html":"<p>Security can be a headache for both IT professionals and consumers. Today, tens of thousands of websites store consumers' passwords and <strong><a href=\"https://www.loginradius.com/standard-login/\">standard login</a></strong> credentials. So, there is always a constant risk of data theft.</p>\n<p><strong><a href=\"https://www.loginradius.com/blog/identity/2021/02/brute-force-lockout/\">Password attackers</a></strong> are always looking for weak passwords so that they can easily hack consumers' accounts. To tackle this problem, we often mix up the complexity with security.  </p>\n<p>It should not be like that. Always remember that complexity impacts consumer retention. Which, of course, you do not want to happen.</p>\n<p>So, is there a solution where our process remains simple and at the same time secure? The answer is <strong><a href=\"https://www.loginradius.com/press/loginradius-launches-multi-factor-authentication/\">multi-factor authentication</a></strong>.</p>\n<h2 id=\"what-is-multi-factor-authentication\" style=\"position:relative;\"><a href=\"#what-is-multi-factor-authentication\" aria-label=\"what is multi factor authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Multi-Factor Authentication</h2>\n<p>MFA or multi-factor authentication is a feature widely used by businesses to ensure that the consumers coming on their website are actually who they say they are.</p>\n<p>It is done by providing at least two pieces of proof or evidence to state their identity. Now, these pieces of evidence must come from a different category, like say:</p>\n<ul>\n<li>Something only they would know.</li>\n<li>Something that only they possess.</li>\n<li>Something that they are.</li>\n</ul>\n<p>MFA works in this way because, let’s suppose one of the factors is hacked by the attackers or invalid user, the chances of another factor also getting compromised are pretty low. That is why <strong><a href=\"https://www.loginradius.com/multi-factor-authentication/\">MFA authentication</a></strong> requires multiple  factors, and this is how it provides a higher level of API security to consumers’ identity data.</p>\n<p> <a href=\"https://www.loginradius.com/resource/ebook/buyers-guide-to-multi-factor-authentication/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/4e78e2265f68071219ae6811eafb52ec/e5715/EB-Buyer%E2%80%99s-Guide-to-Multi-Factor-Authentication.png\"\n        srcset=\"/static/4e78e2265f68071219ae6811eafb52ec/a6d36/EB-Buyer%E2%80%99s-Guide-to-Multi-Factor-Authentication.png 650w,\n/static/4e78e2265f68071219ae6811eafb52ec/e5715/EB-Buyer%E2%80%99s-Guide-to-Multi-Factor-Authentication.png 768w,\n/static/4e78e2265f68071219ae6811eafb52ec/2bef9/EB-Buyer%E2%80%99s-Guide-to-Multi-Factor-Authentication.png 1024w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a> </p>\n<h2 id=\"why-mfa-is-so-important\" style=\"position:relative;\"><a href=\"#why-mfa-is-so-important\" aria-label=\"why mfa is so important permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why MFA is So Important</h2>\n<p><strong><a href=\"https://www.loginradius.com/blog/identity/2021/01/how-to-choose-a-secure-password/\">Secure passwords</a></strong> may remain the supreme and the most common authentication method of your online identity but believe me; they provide very little protection. Consumers often make it simple for the attacker to steal their credentials by choosing weak passwords or using the same passwords for multiple applications.</p>\n<p>As I mentioned above, with a huge number of websites and web portals comes a considerable number of consumer accounts and passwords. One of the biggest problems with traditional user ID and password is that they require how to <strong><a href=\"https://www.loginradius.com/developers/\">manage email and password login</a></strong> and database maintenance.</p>\n<p>It does not matter if they are encrypted or not; once the database is captured, it gives the attacker access to every detail like geographical locations, consumer’s interests, transaction pattern, etc.</p>\n<p>That is why it becomes imperative to use <strong><a href=\"https://www.loginradius.com/blog/identity/2019/06/what-is-multi-factor-authentication/\">multi-factor authentication</a></strong>, which means, even if the attacker gets access to the database, they still need to pass other security checks.</p>\n<h2 id=\"how-is-mfa-useful-for-businesses\" style=\"position:relative;\"><a href=\"#how-is-mfa-useful-for-businesses\" aria-label=\"how is mfa useful for businesses permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How is MFA Useful for Businesses</h2>\n<p>There are typically three primary reasons for which MFA becomes quite enhance the consumer experience in <strong><a href=\"https://www.loginradius.com/blog/fuel/2021/01/consumer-experience-b2b-saas/\">B2B SaaS</a></strong> and they are as follows:</p>\n<ol>\n<li>Security: The primary benefit of multi-factor authentication is that it provides security by adding protection in layers. The more layers/factors in place, the more the risk of an intruder gaining access to critical systems and data is reduced.</li>\n<li>Compliance: Almost every organization has some level of local, state, or federal compliance to which they must adhere. Multi-factor authentication can achieve the necessary compliance requirements specific to your organization, which will mitigate audit findings and avoid potential fines.</li>\n<li>Increase flexibility and productivity: Finally, removing the burden of passwords by replacing them with alternatives can increase productivity and bring a better usability experience due to the increased flexibility of factor types. There could even be an opportunity for a potential reduction in operational costs in the right environment and situation.</li>\n</ol>\n<p>These are three main reasons which are most relevant to explain how and why <strong><a href=\"https://www.loginradius.com/blog/engineering/why-mfa-important/\">Importance of MFA</a></strong> to businesses to implement.</p>\n<p>Now that you’ve learned why MFA is critical, you may be keen to know how this feature works and how you can implement it.</p>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 72.92307692307692%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"Types-of-mfa-loginradius\"\n        title=\"Types-of-mfa-loginradius\"\n        src=\"/static/a963331388734ae67d880bd16f23a877/212bf/Type-of-mfa.jpg\"\n        srcset=\"/static/a963331388734ae67d880bd16f23a877/6aca1/Type-of-mfa.jpg 650w,\n/static/a963331388734ae67d880bd16f23a877/212bf/Type-of-mfa.jpg 768w,\n/static/a963331388734ae67d880bd16f23a877/72e01/Type-of-mfa.jpg 1024w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<h2 id=\"how-does-multi-factor-authentication-work\" style=\"position:relative;\"><a href=\"#how-does-multi-factor-authentication-work\" aria-label=\"how does multi factor authentication work permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How Does Multi-Factor Authentication Work</h2>\n<p>Multi-factor authentication, as the name suggests, for authentication requires multiple verification information. One of the most common factors that are widely used is <strong><a href=\"https://www.loginradius.com/developers/\">OTP-based authentication</a></strong>. OTP or one-time passwords are 4-6 digit codes you will receive via SMS and work as a one-time entry token. It is generated periodically whenever an authentication request is made.</p>\n<p>There are mainly three methods on which MFA authentication heavily relies, and those are:</p>\n<ol>\n<li>Things you know (knowledge): This method involves questions which only you can answer. For example: What is your mother’s maiden name? Or what is your child’s name? The purpose is to verify your identity via these questions because you are the only one who can answer these.</li>\n<li>Things you have (possession): This method involves verification from the things you have or possess, such as a mobile phone. A verification notification will be sent to your phone screen, and when you allow it from that screen only, you will be able to log-in to your account. Gmail is extensively using this feature.</li>\n<li>Things you are (inheritance): A fingerprint commonly verifies this factor. We also see verification being done by retinal scan. The purpose of this method is clear—only you can have your fingerprint, not anyone else.</li>\n</ol>\n<h2 id=\"how-to-implement-multi-factor-authentication\" style=\"position:relative;\"><a href=\"#how-to-implement-multi-factor-authentication\" aria-label=\"how to implement multi factor authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How to Implement Multi-Factor Authentication</h2>\n<p>Now that you have read all the benefits of using a phone login and you are planning to implement it for your business, your first question will be, \"How can I implement MFA on my website.\" Right ??</p>\n<p>Don't worry, I've got you covered.</p>\n<p>There are multiple ways to <strong><a href=\"https://www.loginradius.com/features/perfect/otp-login/\">implement multifactor authentication</a></strong>. Let's get to them one by one.</p>\n<ol>\n<li>Short Message Service (SMS): This process is completed by involving a short message service known as SMS and triggered at the login stages. When a user registers on a website along with the credentials, they are prompted to provide a valid phone number on which a verification SMS can be sent. Once the phone number is set up and verified, they need to go through an additional identity check where an SMS will be sent to their verified phone whenever they log in to the website.</li>\n<li>Electronic mail: In this process, when a user logs into the website with their credentials, a unique one-time code will be generated and sent to the user to their registered email address. The user will pick the code from the email and enter it into the webpage or app. In this way, the user will be verified.</li>\n<li>Push notification: In this process, when a user logs into the website with their credentials, a push notification is sent to the user's phone, which contains your business app. This notification generally appears on the main screen, and once the user confirms access from that screen, they will be logged in to their account automatically.</li>\n</ol>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>In this article, we talked about applying a simple approach of using Multi-factor authentication on websites and how it will enhance businesses. This feature increases the <strong><a href=\"https://www.loginradius.com/security/\">consumer’s account safety</a></strong>. Finally, before implementing any functionality on your website, analyze and consider the pros and cons from every possible angle.</p>\n<p>Cheers!</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/779ad148d33fb1ecfd80cc41f1a94ef3/e5715/Book-a-free-demo-request-1024x310.png\"\n        srcset=\"/static/779ad148d33fb1ecfd80cc41f1a94ef3/a6d36/Book-a-free-demo-request-1024x310.png 650w,\n/static/779ad148d33fb1ecfd80cc41f1a94ef3/e5715/Book-a-free-demo-request-1024x310.png 768w,\n/static/779ad148d33fb1ecfd80cc41f1a94ef3/2bef9/Book-a-free-demo-request-1024x310.png 1024w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 23, 2021","updated_date":null,"description":"MFA or multi-factor authentication is a feature widely used by businesses to ensure that the consumers coming on their website are actually who they say they are. There are multiple ways to implement multifactor authentication. We will get to them one by one in this blog.","title":"Multi-Factor Authentication - A Beginner’s Guide","tags":["mfa","password security","compliance"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.6,"src":"/static/beefd555c2364c6fbef97fae56052316/14b42/MFA-Loginradius.jpg","srcSet":"/static/beefd555c2364c6fbef97fae56052316/f836f/MFA-Loginradius.jpg 200w,\n/static/beefd555c2364c6fbef97fae56052316/2244e/MFA-Loginradius.jpg 400w,\n/static/beefd555c2364c6fbef97fae56052316/14b42/MFA-Loginradius.jpg 800w,\n/static/beefd555c2364c6fbef97fae56052316/9842e/MFA-Loginradius.jpg 900w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Ashish Kumar Yadav","github":null,"avatar":null}}}},{"node":{"excerpt":"Before we hop into the technical definitions and complex examples of Single Sign-on, answer me a straightforward question. What is the most…","fields":{"slug":"/identity/single-sign-on-a-beginners-guide/"},"html":"<p>Before we hop into the technical definitions and complex examples of Single Sign-on, answer me a straightforward question.</p>\n<p>What is the most valuable and vital part of your website?</p>\n<p>Is it the algorithm that shortlists the consumers or the highly dynamic and interactive nature of your login page? Or is it the feedback given by some of your <strong><a href=\"https://www.loginradius.com/customers/\">happy consumers</a></strong>?</p>\n<p>Whatever it may be but from a hacker's point of view, none of that matters.</p>\n<p>The only thing they are always on the hunt for is <strong><a href=\"https://www.loginradius.com/blog/identity/2020/06/consumer-data-privacy-security/\">personal consumer data</a></strong>. Data like your consumers' names, email addresses, phone numbers, credit card details, passwords, etc., every entity that a consumer provides.</p>\n<p>With all the business going online in this digital era, where everything is on the internet, there is a possibility that probably there is not even a single person on this planet who enjoys filling out registration forms.</p>\n<p>Today, a single consumer interacts with various apps/websites which require them to log in or register before allowing them to use their services. There are relatively high chances of forgetting the username and the associated password while trying to log in.</p>\n<p>Unfortunately, when it comes to the protection of such data, 100% prevention is never possible. However, there are various methods to reduce this breach possibility to a bare minimum. One such way is Single Sign-On.</p>\n<p><a href=\"https://www.loginradius.com/resource/loginradius-single-sign-on/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"Single-sign-on-loginradius\"\n        title=\"Single-sign-on-loginradius\"\n        src=\"/static/c9da7e37286576b9d7bd7b90fbfee096/e5715/DS-LoginRadius-Single-Sign-on.png\"\n        srcset=\"/static/c9da7e37286576b9d7bd7b90fbfee096/a6d36/DS-LoginRadius-Single-Sign-on.png 650w,\n/static/c9da7e37286576b9d7bd7b90fbfee096/e5715/DS-LoginRadius-Single-Sign-on.png 768w,\n/static/c9da7e37286576b9d7bd7b90fbfee096/2bef9/DS-LoginRadius-Single-Sign-on.png 1024w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h2 id=\"what-is-single-sign-on\" style=\"position:relative;\"><a href=\"#what-is-single-sign-on\" aria-label=\"what is single sign on permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Single Sign-On</h2>\n<p><strong><a href=\"https://www.loginradius.com/single-sign-on/\">Single Sign-On (SSO)</a></strong> refers to the authentication process that allows your consumers to access various applications with a single set of login ID and password and an active login session. The following are the two examples of the Single Sign-On environments:</p>\n<ul>\n<li>Consumers  access multiple applications of the same provider. Consumers don't need to create and remember separate credentials for each application; they log in once and access the provider's various applications. Example: Google, Youtube, Gmail, etc.</li>\n<li>Employees access numerous applications daily. They don't need to create and remember separate credentials for each application; they can log in once and access various applications from the same organization. Example: HR Portal, Resource Portal, Organizational Account, etc.  </li>\n</ul>\n<p>The beauty of single sign-on lies in its simplicity. The feature authenticates you on a one-on-one designated platform, allowing you to utilize tons of available services without having to login and logout every time. Consumers can think of this as similar to the <strong><a href=\"https://www.loginradius.com/social-login/\">social login</a></strong> via Google, Facebook, Twitter, etc.</p>\n<h2 id=\"why-should-businesses-use-sso\" style=\"position:relative;\"><a href=\"#why-should-businesses-use-sso\" aria-label=\"why should businesses use sso permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why Should Businesses Use SSO</h2>\n<p>Being simple and convenient to the consumers, SSO is also widely considered to be more secure. This might raise some confusion and sound counter-iterative to what I've just mentioned above as one might think that how on earth it is more secure logging in once with one password instead of multiple passwords.</p>\n<p>The reasons below will clear your confusion:</p>\n<ul>\n<li>Stronger passwords: SSO enables the user to create and remember strong passwords because now users have to use only one password instead of using multiple passwords.</li>\n<li>Less repeated passwords: Creating different passwords for every other website leads the user to \"Password Fatigue,\" which leads them to repeat the same password multiple times. But after using SSO, all these scenarios are eliminated as it requires a one-time login.</li>\n<li>More effortless multi-factor authentication: A multi-factor authentication provides much more security than just relying on a single password. But suppose a consumer has implemented MFA on multiple sites, then it will become a hectic task to the first login and then validate MFA at each site. SSO eliminates this issue because it requires only one-time login and one-time MFA validation.</li>\n<li>Less time consumed in the password recovery process: Apart from the security benefits mentioned above, <strong><a href=\"https://www.loginradius.com/blog/identity/2019/11/benefits-single-sign-on-sso/\">Best SSO tool</a></strong> also reduces the time wastage of internal teams. Often, users forget their password, and a lot of time is wasted in recovering passwords for dozens of apps. If appropriately implemented, this has the potential to increase business productivity.</li>\n</ul>\n<h2 id=\"how-to-implement-sso\" style=\"position:relative;\"><a href=\"#how-to-implement-sso\" aria-label=\"how to implement sso permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How To Implement SSO</h2>\n<p>If learning about SSO was interesting, then, believe me, the implementation part is even more impressive. There are multiple ways to implement SSO. Let's get to them one by one.</p>\n<ul>\n<li>Web SSO: This is implemented when a single sign-on is required between two or more web applications. Web SSO is a browser-based session management method that utilizes browser storage mechanisms like sessionStorage, localStorage, cookies to maintain the user's session across your applications.</li>\n<li>Mobile SSO: This is implemented when a single sign-on is required between two or more mobile apps. The mobile SSO flow is similar to the Web SSO that we have covered above. The critical difference is that it allows you to have a single login across multiple apps once logged into an app for <strong><a href=\"https://www.loginradius.com/web-and-mobile-sso/\">web and mobile SSO</a></strong>.</li>\n<li>Federated SSO: This is implemented when a single sign-on is required between two or more web applications. The federated SSO comes in handy while implementing SSO with third-party applications. For interaction with third-party web applications, common standards and protocols are used to manage and map user identities via trust relationships.</li>\n<li>Cross-Device SSO: Cross-Device SSO is a feature that provides SSO between two different applications running on two different devices, i.e., mobile application and web application. Cross-Device SSO is used to set up SSO between a mobile device and a web application.</li>\n<li>Custom IDPs: This can be understood as Social Login. You can use it to configure a designed Social Login provider for your web application(s).</li>\n</ul>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>In this article, we talked about applying a simple approach of using Single Sign-On on the websites and how it will enhance businesses. Finally, before implementing any functionality on your website, analyze and consider the pros and cons from every possible angle.</p>\n<p>Cheers!</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 23, 2021","updated_date":null,"description":"The beauty of single sign-on lies in its simplicity. The feature authenticates you on a one-on-one designated platform, allowing you to utilize tons of available services without having to login and logout every time. Consumers can think of this as similar to the social sign-in via Google, Facebook, Twitter, etc.","title":"Single Sign-On- A Beginner’s Guide","tags":["single sign on","data security","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/79fb9f1342f227efa4c3438bfecba554/14b42/sso-loginradius.jpg","srcSet":"/static/79fb9f1342f227efa4c3438bfecba554/f836f/sso-loginradius.jpg 200w,\n/static/79fb9f1342f227efa4c3438bfecba554/2244e/sso-loginradius.jpg 400w,\n/static/79fb9f1342f227efa4c3438bfecba554/14b42/sso-loginradius.jpg 800w,\n/static/79fb9f1342f227efa4c3438bfecba554/47498/sso-loginradius.jpg 1200w,\n/static/79fb9f1342f227efa4c3438bfecba554/0e329/sso-loginradius.jpg 1600w,\n/static/79fb9f1342f227efa4c3438bfecba554/208d9/sso-loginradius.jpg 6720w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Ashish Kumar Yadav","github":null,"avatar":null}}}},{"node":{"excerpt":"Businesses can't build and manage everything in-house. Many a time, they require third-party experts to help them meet a variety of critical…","fields":{"slug":"/identity/api-authentication-analytics/"},"html":"<p>Businesses can't build and manage everything in-house. Many a time, they require third-party experts to help them meet a variety of critical needs. The use of third-party APIs for their applications is a similar requirement. </p>\n<p>In addition, businesses need the right data to address the following questions:</p>\n<ul>\n<li>How are the third-party APIs performing?</li>\n<li>What are the API consumption patterns?</li>\n<li>Are there any useful API Insights that can help in future decisions? </li>\n</ul>\n<p>LoginRadius being a CIAM solution provider, completely understands these requirements and launches Authentication API Analytics for businesses. </p>\n<p>The feature contains useful charts and analytic tools to view and measure an application's overall performance (where using LoginRadius).</p>\n<p><a href=\"https://www.loginradius.com/resource/authentication-api-analytics/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"LoginRadius API Authentication Analytics\"\n        title=\"LoginRadius API Authentication Analytics\"\n        src=\"/static/306e893dcf406af34e915db03a305596/e5715/loginradius-api-authentication.png\"\n        srcset=\"/static/306e893dcf406af34e915db03a305596/a6d36/loginradius-api-authentication.png 650w,\n/static/306e893dcf406af34e915db03a305596/e5715/loginradius-api-authentication.png 768w,\n/static/306e893dcf406af34e915db03a305596/63ff0/loginradius-api-authentication.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h2 id=\"intend-behind-the-launch\" style=\"position:relative;\"><a href=\"#intend-behind-the-launch\" aria-label=\"intend behind the launch permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Intend Behind the Launch</h2>\n<p>The <a href=\"https://www.loginradius.com/resource/authentication-api-analytics/\">Authentication API Analytics</a> feature offers the following benefits from the business and its developer's point of view:</p>\n<ul>\n<li><strong>Assess app performance</strong>: LoginRadius allows your  developers to create high-quality and secure authentication for your apps. Besides, your developers can also evaluate the efficiency of your applications based on provided API insights.</li>\n<li><strong>Assess API performance</strong>: Based on the provided dataset and insights, your developers and business team can evaluate how the LoginRadius APIs are performing, like API response time and the number of requests handled.</li>\n<li><strong>Informed business decisions</strong>: API consumption insights and data help businesses analyze their consumer behavior, detect patterns and make informed business decisions based on the data.</li>\n</ul>\n<h2 id=\"key-characteristics-of-authentication-api-analytics\" style=\"position:relative;\"><a href=\"#key-characteristics-of-authentication-api-analytics\" aria-label=\"key characteristics of authentication api analytics permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Key Characteristics of Authentication API Analytics</h2>\n<p><img src=\"https://apidocs.lrcontent.com/images/Api-Analytics-4_17205ea22900876201.71720532.png\" alt=\"Authentication API Analytics\"></p>\n<p>The API analytical and performance data are available in the following three categories:</p>\n<ul>\n<li><strong>Request Count</strong>: It offers a comparative chart view for the number of requests made to various forms of LoginRadius APIs. </li>\n<li><strong>Response Code</strong>: It lets you track all response codes from your API to see the number of HTTP success(2xx) and error(4xx, 5xx) requests the LoginRadius server has handled for the selected time interval. </li>\n<li><strong>Performance Analysis</strong>: This gives information on how the LoginRadius APIs are performing for you, i.e., the response time of the APIs. It is available for APIs like Profile lookup APIs, Authentication APIs, Profile creation APIs, Profile deletion API, and Profile update APIs. </li>\n</ul>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"LoginRadius lets talk\"\n        title=\"LoginRadius lets talk\"\n        src=\"/static/de654dc21dca09244813b4e7fd97c28a/e5715/lets-talk.png\"\n        srcset=\"/static/de654dc21dca09244813b4e7fd97c28a/a6d36/lets-talk.png 650w,\n/static/de654dc21dca09244813b4e7fd97c28a/e5715/lets-talk.png 768w,\n/static/de654dc21dca09244813b4e7fd97c28a/63ff0/lets-talk.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>As businesses evolve toward becoming more data-driven, analytics become essential. LoginRadius’ Authentication API Analytics not only helps businesses create personalized sales and marketing campaigns, but also enhances the experience of their developer towards the use of APIs.</p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 23, 2021","updated_date":null,"description":"Recently, LoginRadius launched Authentication API Analytics to provide an analytics report to businesses and their developers for requests made to different LoginRadius APIs. The feature contains useful charts and analytic tools to view and measure an application's overall performance (where using LoginRadius).","title":"Announcement - Authentication API Analytics to Evaluate the Performance of LoginRadius APIs for Your Applications","tags":["authentication","ciam solution","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.408450704225352,"src":"/static/bcd78abfd4cdef67d370c540df59ba95/6051d/api-authentication-analytics-cover.png","srcSet":"/static/bcd78abfd4cdef67d370c540df59ba95/69585/api-authentication-analytics-cover.png 200w,\n/static/bcd78abfd4cdef67d370c540df59ba95/497c6/api-authentication-analytics-cover.png 400w,\n/static/bcd78abfd4cdef67d370c540df59ba95/6051d/api-authentication-analytics-cover.png 769w","sizes":"(max-width: 769px) 100vw, 769px"}}},"author":{"id":"Kundan Singh","github":null,"avatar":null}}}}]},"markdownRemark":{"excerpt":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards…","fields":{"slug":"/identity/developer-first-identity-provider-loginradius/"},"html":"<p>Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.</p>\n<p>We’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the <a href=\"https://www.loginradius.com/\">LoginRadius website</a>—to be faster, more intuitive, and developer-first in every way.</p>\n<p>The goal? Having them spend less time searching and more time building.</p>\n<h2 id=\"whats-new-and-improved-on-the-loginradius-website\" style=\"position:relative;\"><a href=\"#whats-new-and-improved-on-the-loginradius-website\" aria-label=\"whats new and improved on the loginradius website permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What’s New and Improved on the LoginRadius Website?</h2>\n<p>LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.</p>\n<p>Here’s a closer look at what’s new and why it’s important:</p>\n<h3 id=\"a-developer-friendly-dark-theme\" style=\"position:relative;\"><a href=\"#a-developer-friendly-dark-theme\" aria-label=\"a developer friendly dark theme permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>A Developer-Friendly Dark Theme</h3>\n<p><img src=\"/f46881583c7518a93bb24e94c32320de/a-developer-friendly-dark-theme.webp\" alt=\"This image shows how LoginRadius offers several authentication methods like traditional login, social login, passwordless login, passkeys and more in a dark mode.\">    </p>\n<p>Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.</p>\n<p>The new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.</p>\n<p>So, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.</p>\n<h3 id=\"clear-categorization-for-loginradius-capabilities\" style=\"position:relative;\"><a href=\"#clear-categorization-for-loginradius-capabilities\" aria-label=\"clear categorization for loginradius capabilities permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Clear Categorization for LoginRadius Capabilities</h3>\n<p><img src=\"/e5358b82be414940f3fb146013845933/capabilities.webp\" alt=\"This image shows a breakdown of all the LoginRadius CIAM capabilities, including authentication, security, UX, scalability and multi-brand management.\"></p>\n<p>We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:</p>\n<ul>\n<li>Authentication: Easily understand <a href=\"https://www.loginradius.com/blog/identity/authentication-option-for-your-product/\">how to choose the right login method</a>, from traditional passwords and OTPs to social login, federated SSO, and passkeys with few lines of code.</li>\n<li>Security: Implement no-code security features like bot detection, IP throttling, breached password alerts, DDoS protection, and adaptive MFA to safeguard user accounts.</li>\n<li>User Experience: Leverage AI builder, hosted pages, and drag-and-drop workflows to create smooth, branded sign-up and login experiences.</li>\n<li>High Performance &#x26; Scalability: Confidently scale with sub-100ms API response times, 100% uptime, 240K+ RPS, and 28+ global data center regions.</li>\n<li>Multi-Brand Management: Efficiently manage multiple identity apps, choosing isolated or shared data stores based on your brand’s unique needs.</li>\n</ul>\n<p>This structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.</p>\n<h3 id=\"developer-first-navigation\" style=\"position:relative;\"><a href=\"#developer-first-navigation\" aria-label=\"developer first navigation permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Developer-First Navigation</h3>\n<p><img src=\"/a8c155c2b6faf3d5f4b4de4e2b14d763/developers-menu.webp\" alt=\"This image shows the LoginRadius menu bar, highlighting the developer dropdown.\">   </p>\n<p>We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.</p>\n<p>The new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.</p>\n<h3 id=\"quick-understanding-of-integration-benefits\" style=\"position:relative;\"><a href=\"#quick-understanding-of-integration-benefits\" aria-label=\"quick understanding of integration benefits permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Quick Understanding of Integration Benefits</h3>\n<p><img src=\"/b2f9a964a2da0ea83e2f8596b833bba7/we-support-your-tech-stack.webp\" alt=\"This image shows a list of popular programming languages and frameworks offered by LoginRadius.\"></p>\n<p>Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.</p>\n<p>Our platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.</p>\n<h2 id=\"over-to-you-now\" style=\"position:relative;\"><a href=\"#over-to-you-now\" aria-label=\"over to you now permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Over to You Now!</h2>\n<p>Check out our <a href=\"https://www.loginradius.com/\">revamped LoginRadius website</a> and see how the improved experience makes it easier to build, scale, and secure your applications.</p>\n<p>Do not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!</p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"February 21, 2025","updated_date":null,"description":"LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. 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