![\"This](\"/f46881583c7518a93bb24e94c32320de/a-developer-friendly-dark-theme.webp\")
Everyone knows that sinking feeling when you go to log in and realize you’ve forgotten your password.
\nMaybe you haven’t visited the website in ages. Or you just changed the password but didn’t record it in your password manager. Or you have five variations for that password and you can’t remember which one you used.
\nPasswords are there to make it safe for customers to use their accounts. But often passwords aren’t enough. And when passwords get in the way of customers using their accounts at all, something’s wrong.
\n\nForward-thinking companies are hurrying along the death of passwords by adopting login features that are more secure than passwords and easier to use. LoginRadius a customer identity and access management (CIAM) platform provides a secure login solution:
\nWe’ve put together a few alarming and entertaining facts on the current state of passwords. Customers aren’t going to get any better about using passwords safely, so it’s up to businesses to make those pesky strings of characters obsolete once and for all.
\nMany security-minded businesses use multi-factor authentication to verify customers’ identities. The most familiar method is to send customers a code by SMS text message, which the customer then enters on the website or app.
\nBut what if you are traveling and don’t have cell phone service? You have a few other options for authenticating yourself. Just make sure to set them up before you travel!
\nThese days a simple password isn’t always enough to make sure that someone is who they say they are. There are so many ways that passwords can be leaked or stolen:
\nMulti-factor authentication (MFA) makes it harder for hackers to get into customer accounts with a password alone. It protects companies and customers from security breaches by requiring that customers also have physical possession of a verified device, such as a phone or security fob.
\nMFA typically uses a code sent via SMS text message as the second verification factor.
\nBut SMS texts can be problematic if you’re traveling and don’t have mobile phone service outside your city or country. Logging in from unfamiliar devices, locations, and networks can also trigger risk-based authentication, which requires extra verification when you deviate from your typical login profile.
\nYou could find yourself locked out of vital services and apps at a critical moment, and without your normal phone service, account recovery options may not work either. Not fun.
\nThankfully, there are some great options for alternative second factors that don’t depend on cell phone service. You may even find that they’re more convenient to use at home too.
\nFor maximum peace of mind, you could set up more than one of these factors to make sure you can log in even if another factor fails or is unavailable. Also make sure that all of your recovery information, such as phone numbers and email addresses, is up to date.
\nAn authenticator app runs on your smartphone or tablet, and you don’t need internet access or cell phone service to use it for MFA. You do need internet to set it up, though.
\nBoth Google and Microsoft offer Android and iOS authenticator apps as part of their MFA ecosystem.
\nLoginRadius offers a white-labeled version of Google Authenticator for multi-factor authentication to companies that use our customer identity platform.
\n\nGoogle Authenticator works for MFA wherever you sign into your Google account.
\nTo set up an authenticator app in Google
\nTo set up an authenticator app on your phone
\nTo finish setting up an authenticator app in Google
\nGoogle Authenticator is now your default second-step verification method.
\nWith Microsoft you’ll need to follow slightly different procedures depending on whether you or your organization is an Office 365 customer.
\nOffice 365 users need their administrators to enable MFA (there’s a free version of Azure MFA available to subscribers).
\nIf you just want to use MFA for your personal Microsoft account, you’ll need to set everything up yourself. Just go to Security Basics in your account, select More security options, and follow the prompts.
\nRegardless of which method you use to set up Microsoft 2-factor authentication, you’ll then be able to sign in to your account using the Microsoft Authenticator app. Office 365 users need to go into their Office 365 account online to do this, and personal account users follow a slightly different set of instructions.
\nIf you have a compatible Android, iPhone, or iPad (and your needs fall within Google’s digital ecosystem), Google phone prompt is one of the easiest MFA methods to use.
\nOnce you’ve enabled 2-factor authentication, follow the instructions for setting up phone prompts. You’ll then receive a prompt on your mobile device to confirm login when needed, with no separate app required.
\nOften Google phone prompt involves putting a two-digit number into either your smart device or your browser when you sign in from a new location. In some cases, though, you may be authenticating yourself with the same device you’re logging in on. So the device also needs to be locked after use to stay secure.
\nYou have several options for dedicated MFA devices as an alternative to your phone or tablet.
\nWith Google, you can buy a separate security key to help you log in to Google. Like most key-based solutions, you’ll need to get a key that’s compatible with FIDO Universal 2nd Factor (U2F), and that can plug into the USB ports on any devices you may want to use it with. (Watch out for devices that only have USB-C unless you have a suitable connector!)
\nIf you or your business is at particular risk of online attacks, you’ll need to use a security key and sign up for Google’s Advanced Protection scheme. This service is aimed at journalists, activists, and business leaders who are at high risk of attack, and it’s free. You’ll need at least two compatible keys to register for the service, though.
\nThere are also a number of third-party authenticator apps out there, from companies like LastPass, Authy, and YubiKey. Some of these require a separate dongle, and because they aren’t the owner of the services they unlock, recovery policies following a lost key or password can vary. (This means that sometimes you will have to go through the full recovery process for each account you’ve secured using a third-party provider.)
\nI’m looking forward to my first ocean cruise … someday. Living in Vancouver, I can see the enormous ships docked at Canada Place or heading out to sea across English Bay.
\nI’ve always been more of an adventure traveler, making my own itinerary, researching out-of-the-way spots. The logistics were part of the fun.
\nI fantasize about spending a week in one place without having to make any arrangements, ask for directions, or even take out my credit card. (If indie rock star Jonathan Coulton and his 1,848 closest friends are there playing tabletop games, so much the better.)
\nCruise lines are well-known for their innovation in creating enormous ships and fun stuff to do on them. Some of the big players are also doing interesting things around customer experience, both digital and onboard.
\nMSC Meraviglia and Royal Caribbean are simplifying embarkation so you don’t have to stand in line. Instead, you can upload all your travel documents and download boarding information ahead of time with online check-in (Telegraph).
\nOnboard, cruise brands are using technology to provide better service than you would get from humans alone. The Ocean Medallion from Carnival carries your guest ID, which connects to your encrypted customer profile in the cloud. You can wear it as a pendant or bracelet—Bluetooth Low Energy and NFC mean no swiping required. The Ocean Medallion automatically unlocks your cabin door as you approach, pays for drinks and merch, and locates your travel companions. Fifteen fewer things to worry about? Sign me up!
\nThe Ocean Medallion also connects with the Ocean Compass, which acts like a digital concierge delivered on devices all over the ship. So the interactive screens and even the staff people learn your favourite drink and whether you prefer Broadway shows or dance lessons (Wired).
\nInnovations like these are certainly attention-getting. But what travelers like me don’t see is the infrastructure that makes them possible: a customer identity solution.
\nOnline check-in, smart wearables, and interactive screens all depend on a secure and centralized location for customer profile data.
\n\nAnd finally, we explain how a customer identity and access management (CIAM) platform meets those challenges and makes customer experience innovations possible.
\n\n","frontmatter":{"date":"December 11, 2018","updated_date":null,"description":"In building enormous ships and fun activities to do on them, cruise lines are well-known for their creativity. Some of the major players, both interactive and onboard, are also doing fascinating stuff around customer service.","title":"The Customer Identity Infrastructure that Cruise Line Passengers Don’t See","tags":["travel-and-hospitality"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/65b53a0eafb2830e255d4a04cf91bdfa/14b42/peter-hansen-455710-unsplash-2.jpg","srcSet":"/static/65b53a0eafb2830e255d4a04cf91bdfa/f836f/peter-hansen-455710-unsplash-2.jpg 200w,\n/static/65b53a0eafb2830e255d4a04cf91bdfa/2244e/peter-hansen-455710-unsplash-2.jpg 400w,\n/static/65b53a0eafb2830e255d4a04cf91bdfa/14b42/peter-hansen-455710-unsplash-2.jpg 800w,\n/static/65b53a0eafb2830e255d4a04cf91bdfa/47498/peter-hansen-455710-unsplash-2.jpg 1200w,\n/static/65b53a0eafb2830e255d4a04cf91bdfa/37d86/peter-hansen-455710-unsplash-2.jpg 1500w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"How to Meet Customer Needs and Grow Revenue with Customer Identity Management Is Your Enterprise Ready for a Digital Transformation…","fields":{"slug":"/identity/enterprise-needs-digital-business-transformation-strategy/"},"html":"Enterprise CIOs and VPs of technology face growing demands to scale their digital platforms. Gartner estimates that 2020 is the sink-or-swim year for mid- and large-sized enterprises—organizations with more than $250 million in annual revenue—to modernize their digital infrastructure.
\nScaling digital platforms can be a daunting task. It involves large-scale efforts to accommodate growing demands in online customer experience, data personalization, and a centralized identity infrastructure for your users. What’s more, these initiatives often rely on comprehensive upheavals to business and operating models.
\nBy 2020, businesses will have to develop new digital experiences and unique online services just to stay competitive, let alone to get ahead. Top companies across media, telecommunications, and financial industries feel pressure to increase market share and deliver more value to their customers. Executives know they can’t fall too far behind.
\nAdditional Gartner data highlights the challenges that come with this changing landscape. Over half of all enterprises surveyed have less than expert-level capabilities for implementing or updating critical digital platforms, such as managing data systems for analytics and modernizing technology ecosystems to better serve users.
\nOnly about 34% of digital technologies are adequately optimized for enterprise businesses in all industries, but enterprise CEOs have identified, on average, a need to drive 11% of growth exclusively from “digital revenue.”
\nTackling this gap requires more than digital optimization. A full business transformation to create new digital services and business models are crucial, especially for customer retention.
\nImagine an online portal and an accompanying mobile app where customers have to log in at each new touchpoint, struggling to remember their passwords. Their customer journey is disjointed and impersonal. Many studies show that not only will customer engagement decrease but churn rates will gradually increase as well.
\nSo how can you make sure that your organization stays ahead of the curve with a business digital transformation when faced with resource challenges and competitor pressure?
\n1. Go beyond optimization to enterprise-level digital transformation.
\nBy 2022, just two years after Gartner’s sink-or-swim date, digital platform adoption will create new market leaders in roughly half of all industries.
\nSuccess in the face of such drastic, impending shifts hinges on the foresight of CIOs and tech VPs to build new revenue opportunities for their organizations. Simply enhancing previous technologies to improve productivity and customer experience will only safeguard bottom lines. A fully proactive solution also involves creating new revenue streams and transforming business model in the digital era.
\n2. Adopt low-risk third-party platforms.
\nWith third-party platforms, you can optimize resource efficiency and set yourself up for highly customizable solutions that can be applicable for new business-development opportunities across your digital brand. A flexible, cloud-based solution can offer out-of-the-box third-party integrations to meet user demands and build unified customer profiles.
\nBy investing in a cloud-based customer identity platform, for example, you can lay the foundation for a transformative digital business solution to simplify your operations while enabling scalability across markets and customer channels.
\n3. Identify what’s important to bring clarity to the task at hand.
\nStudies show that a digital identity strategy that enhances the registration experience, authenticates customers, and personalizes the user journey improves the bottom line, streamlines business processes, and ultimately delivers value.
\nSpecifically, roughly 80% of customers express frustration when their identity and data are lost when switching between channels. Almost as many will not do business with companies whose digital platforms aren’t tailored uniquely for them. Those statistics have nearly doubled in a few short years thanks to popular brands like Amazon, Netflix, Starbucks, and Uber. These providers continually improve their technologies to augment the digital experience for their customers and raise the “expectations game” across the board.
\nFocusing on a digital identity strategy will secure and enhance your online services at a broad level. By disrupting your technology landscape to rethink how your organization responds to trends like digital identity convergence, big data and analytics, and “device identity,” you can setup your enterprise business for success in the future.
\nBut what does this kind of digital identity strategy look like?
\nWith the emergence of the internet of things and myriad mobile devices on the market, taking advantage of identity-based opportunities around all of the devices and electronic items can make the difference in leading the pack among your competitors or constantly having to play catch-up.
\nWhatever the device and the customer’s need, your organization has to prepare for these expectations as they relate to a plethora of digital devices, now and into the future, if growth and sustainability are part of your enterprise’s long-term roadmap.
\nPlanning for Gartner’s 2020 threshold for digital transformation need not be a daunting task after all. A B2C CIAM solution for your company is an example of a cloud-based, holistic solution to store, manage, and secure all of your customer data and identities.
\nA customer identity solution provides several benefits ranging from personalized user journeys and seamless SSO capabilities, serving as a strong starting point for a digital transformation strategy.
\nLook for a strong, enterprise-grade solution that offers secure data storage, data encryption, and superior uptime capabilities to easily access and maintain customer information. You’ll be able to protect your customers’ identity and ensure that your services always function reliably so you can scale your organization and stay ahead of market trends.
\nWith the right CIAM platform, for example, you can track your customer’s entire digital journey and integrate the data with marketing automation tools to cultivate your marketing and upselling campaigns directly within your own platforms. Plus, offering a coherent omnichannel experience via SSO means your customers can browse your digital service, shop online, interact with mobile-first content, and ask support questions on social media, all without having to re-authenticate themselves each time. Seizing on these benefits, you can eliminate data silos and create a single online identity for each one of your customers.
\nIf you’re interested in learning how a cloud-based CIAM solution can help your enterprise transform your digital infrastructure, download 4 Key Entry Points to a Digital Transformation. This e-book features case studies for each specific entry point to help you understand how a best-of-breed identity platform could provide value to you.
\n\nThrowback to the Airbnb login page in March 2012
\nLoginRadius got its start in 2012 by giving businesses a simple way to implement one or more social login methods on their digital properties. We saw a significant increase in sign-up rates for B2C websites with low-risk accounts that used our social login tools. Small, medium, and mid-market businesses were quick to adopt the LoginRadius solution.
\nLoginRadius supports 40+ social login providers
\nBy 2015, social login had became a very popular login method. It appeared to be a win-win-win for all involved. Users liked the convenience, third parties liked the conversion rates and social data, and social networks liked off-site tracking for ad targeting.
\nCustomers started to notice that companies were collecting many data points from their social accounts, including check-ins, likes, and friend data. They realized that they were trading their private information to get the convenience of social login, and they weren’t happy with the trade-off.
\nSo social networks started to cut back the functionality of social login. They made it more difficult to get permissions for collecting social data and publishing on users’ social accounts.
\nBusinesses in turn cut down their requests for read and publish permissions because they were harder to get and were a turnoff for customers. The Equifax breach in 2017 further sensitized businesses and users to the dangers of personal data leaks.
\nThe massive scale of social data collection and third-party publishing dropped down to basic data and authentication by 2018, and social login reached an equilibrium between customer experience and respect for privacy.
\nLoginRadius saw this shift coming. That’s why our company isn’t called SocialLoginRadius.
\nFrom the beginning, LoginRadius had a complete identity product roadmap that started with social login and progressed to a full customer identity platform.
\nIn 2016 we launched our customer identity and access management solution with multiple login methods and the ability to integrate with any ID provider.
\nThe LoginRadius Customer Identity Platform still includes social login as an add-on, but it also has these more secure, robust, and specialized login options:
\nMost of our current customers offer social login for ease of customer experience, but they only collect basic profile information such as name and email address.
\nThe right use case for your business depends on the business model, the target audience, and the level of risk for customer accounts.
\nOur mission is to empower businesses to provide secure, delightful experiences for their customers using the most innovative customer identity platform.
\nAnd we will continue to develop and revisit our entire solution, as we have done for social login, to make sure we are fulfilling that mission.
\n\nImplementing a customer identity and access management (CIAM) solution can help tackle both issues at once. LoginRadius is currently helping a number of companies in the public sector improve their customer experience in different ways. Here are some examples of how public sector sub-industries improve their customer experience with LoginRadius.
\nIn an effort to increase citizen engagement, more and more cities are moving citizen services to their online platforms. Paying taxes, obtaining a business license, getting election information, and more can all be done online through a centralized portal. Simplifying access to these services by creating a one-stop resource for all online applications increases not only citizen engagement, but also satisfaction with government and municipal services in general.
\nThe City of Surrey, British Columbia has implemented the LoginRadius CIAM solution to provide a centralized hub for an extensive list of citizen services. They also enable users to access each service with a unified identity through single sign on authentication, avoiding the need to register or log in multiple times for different services. SSO further improves customer experience with their digital platform by creating seamless interactions across each different service.
\nLastly, when it comes to government agencies like Zero Waste Scotland, data security is one of the main priorities, especially with cloud storage. LoginRadius complies with all major security regulations in the industry, including GDPR. We also allow customers to choose which of our 29 global data centers they want personal data to be stored in, to comply with company policies.
\nFor most people, a utility provider represents just another bill to pay at the end of the month. Customers are often limited in the ways that they can interact with utility companies, making customer experience an afterthought. With a CIAM solution, utility companies can transform their customer experience by integrating with third-party applications. These integrations help them better understand their customers, offer more useful information, and deliver that information more directly.
\nOne of the best examples of customer experience innovation for utilities comes from Hydro Ottawa, the largest local electricity distribution company in eastern Ontario. LoginRadius has helped Hydro Ottawa completely disrupt the Canadian utility industry by integrating their platform with Amazon Alexa and Google Home. Customers can receive billing information, insights about usage, and tips on how to conserve energy and reduce spending by talking to their smart home assistant. Now, rather than making customers search for useful information, Hydro Ottawa makes that information directly available through voice commands. By leveraging their identity architecture and the OAuth 2.0 capabilities from LoginRadius, Hydro Ottawa has developed a new and innovative way for their customers to interact with them.
\nIf you’re ready to see how the LoginRadius CIAM platform can help your company, schedule your demo now.
\n\n","frontmatter":{"date":"October 26, 2018","updated_date":null,"description":"When people think of the experience of online users, they will not consider it relevant in the public sector. LoginRadius is currently helping a variety of public sector organisations enhance their customer service in various ways.","title":"Improving Customer Experience in the Public Sector","tags":["data security","ciam solutions","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7857142857142858,"src":"/static/a2df77ed19641dc69e9c69cbc70db0d6/33aa5/customer-experience.jpg","srcSet":"/static/a2df77ed19641dc69e9c69cbc70db0d6/f836f/customer-experience.jpg 200w,\n/static/a2df77ed19641dc69e9c69cbc70db0d6/2244e/customer-experience.jpg 400w,\n/static/a2df77ed19641dc69e9c69cbc70db0d6/33aa5/customer-experience.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}}]},"markdownRemark":{"excerpt":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards…","fields":{"slug":"/identity/developer-first-identity-provider-loginradius/"},"html":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.
\nWe’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the LoginRadius website—to be faster, more intuitive, and developer-first in every way.
\nThe goal? Having them spend less time searching and more time building.
\nLoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.
\nHere’s a closer look at what’s new and why it’s important:
\n
Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.
\nThe new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.
\nSo, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.
\n![\"This](\"/e5358b82be414940f3fb146013845933/capabilities.webp\")
We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:
\nThis structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.
\n![\"This](\"/a8c155c2b6faf3d5f4b4de4e2b14d763/developers-menu.webp\")
We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.
\nThe new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.
\n![\"This](\"/b2f9a964a2da0ea83e2f8596b833bba7/we-support-your-tech-stack.webp\")
Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.
\nOur platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.
\nCheck out our revamped LoginRadius website and see how the improved experience makes it easier to build, scale, and secure your applications.
\nDo not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!
\n","frontmatter":{"date":"February 21, 2025","updated_date":null,"description":"LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve redesigned our website interface, making navigation more intuitive and reassuring that essential resources are easily accessible.","title":"Revamped & Ready: Introducing the New Developer-First LoginRadius Website","tags":["Developer tools","API","Identity Management","User Authentication"],"pinned":true,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7857142857142858,"src":"/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp","srcSet":"/static/80b4e4fbe176a10a327d273504607f32/61e93/hero-section.webp 200w,\n/static/80b4e4fbe176a10a327d273504607f32/1f5c5/hero-section.webp 400w,\n/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp 800w,\n/static/80b4e4fbe176a10a327d273504607f32/99238/hero-section.webp 1200w,\n/static/80b4e4fbe176a10a327d273504607f32/7c22d/hero-section.webp 1600w,\n/static/80b4e4fbe176a10a327d273504607f32/1258b/hero-section.webp 2732w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},"pageContext":{"limit":6,"skip":396,"currentPage":67,"type":"//identity//","numPages":70,"pinned":"ee8a4479-3471-53b1-bf62-d0d8dc3faaeb"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}