Well, let’s get to the business end now. Like every quarter since about 13 quarters, the LoginRadius Analytics team has analyzed data from over 160,000 websites which are using LoginRadius’ Customer Identity and Access Management (cIAM) platform. The analysis brings out what customers in different industries and regions prefer in terms of their social identities, choice of social networks and choice of devices to register and login to various business websites. You can access this in depth analysis in Loginradius’ Customer Identity Preferences Trends report for Q2 2016 which is now available for free download. Before you download the report, let's get you a preview of what our data is saying this time.
\nIf you are expecting majority of website customers to be bringing their own social identities, you are spot on. In Q2 2016, almost 93% consumers preferred social login over traditional email registration on websites.
\nIf you are expecting Facebook to be the default choice of social identity for majority of the customers, you are right. But where you could be wrong is that majority is not very much. Only 53% customers logged in with their Facebook identities. So, who ate their share? Google, obviously. More and more people are preferring to use their Google identities to sign into websites for reasons that could be varied. The most apt, as per our understanding, is the ease of using Google identities and the fact that consumers don’t really have to worry much about their privacy while using Google identities to login on other websites. This is because most people don’t have a lot of Personally Identifiable Information (PII) stored on their Google accounts, unlike Facebook. But, technically, this is still the minority view, though the difference between majority and minority is as thin as a straight line. Both of them together account for 98% social logins so the question of which network to provide for social login on your web or mobile applications is a no-brainer.
\nSocial networks are not the only things that matter. People’s devices, too, play a role important enough not to be ignored. Once again in Q2 2016, majority of web browser based social login was from websites leading to the same inference as earlier that if you are targeting consumers on their mobile phones, get a mobile app for your business instead of optimizing your website for mobile.
\nAs far as social sharing is concerned, it seems Facebook is scoring where it needs to. Though its usage as a social identity reduced in Q2 2016, content sharing on Facebook increased giving credence to the theory proposed here.
\nSome more critical insights you can obtain from the report are:
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- In Q2 2016, males trumped females in social logging by 20%. \n
- About 18% of social logins were from Apple’s Safari Mobile browser. \n
- Just about 67% websites provide Facebook as a social login option on their website. \n
Read more detailed analysis and insights in LoginRadius’ Customer Identity Preference Trends report for Q2 2016. Go ahead, download it now.
\n\n","frontmatter":{"date":"August 16, 2016","updated_date":null,"description":"Now's the time when you measure expectations for consumer identity and understand what's right for you.","title":"Customer Identity Preference Trends Q2 2016","tags":["customer identity management","social login","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":0.7352941176470589,"src":"/static/c814f8f7566c95e72243dbdb42a622ad/27a09/customer-identity-preference-trends-q2-2016.png","srcSet":"/static/c814f8f7566c95e72243dbdb42a622ad/69585/customer-identity-preference-trends-q2-2016.png 200w,\n/static/c814f8f7566c95e72243dbdb42a622ad/497c6/customer-identity-preference-trends-q2-2016.png 400w,\n/static/c814f8f7566c95e72243dbdb42a622ad/27a09/customer-identity-preference-trends-q2-2016.png 662w","sizes":"(max-width: 662px) 100vw, 662px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"excerpt":"In an expansive article for Harvard Business Review, McKinsey and Company analysts have described Customer Experience as “cumulative…","fields":{"slug":"/identity/customer-identity-preference-trends-q1-2016/"},"html":"In an expansive article for Harvard Business Review, McKinsey and Company analysts have described Customer Experience as “cumulative experiences across multiple touch points and in multiple channels over time.” But if somebody asks for a mathematical definition of something as psychological as Customer Experience, one could blurt out: “Customer Experience is the integral from the beginning to the end of the customer-business relationship of the integral of individual user experiences across all touch points.” Why someone would ask for a mathematical definition is a discussion for another day.
\nSome more critical insights provided by the analysis are:
\n- \n
- \n
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- In Q1 2016, females trumped males in the use of Social Login by 14%. \n
\n - \n
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- Among mobile platforms too, iOS run devices lead the way pipping Android. \n
\n - About 92% websites still prefer providing Facebook as one of the options for Social Login leading the favourites list since 2013. \n
Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.
\nWe’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the LoginRadius website—to be faster, more intuitive, and developer-first in every way.
\nThe goal? Having them spend less time searching and more time building.
\nWhat’s New and Improved on the LoginRadius Website?
\nLoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.
\nHere’s a closer look at what’s new and why it’s important:
\nA Developer-Friendly Dark Theme
\n![\"This](\"/f46881583c7518a93bb24e94c32320de/a-developer-friendly-dark-theme.webp\")
Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.
\nThe new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.
\nSo, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.
\nClear Categorization for LoginRadius Capabilities
\n![\"This](\"/e5358b82be414940f3fb146013845933/capabilities.webp\")
We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:
\n- \n
- Authentication: Easily understand how to choose the right login method, from traditional passwords and OTPs to social login, federated SSO, and passkeys with few lines of code. \n
- Security: Implement no-code security features like bot detection, IP throttling, breached password alerts, DDoS protection, and adaptive MFA to safeguard user accounts. \n
- User Experience: Leverage AI builder, hosted pages, and drag-and-drop workflows to create smooth, branded sign-up and login experiences. \n
- High Performance & Scalability: Confidently scale with sub-100ms API response times, 100% uptime, 240K+ RPS, and 28+ global data center regions. \n
- Multi-Brand Management: Efficiently manage multiple identity apps, choosing isolated or shared data stores based on your brand’s unique needs. \n
This structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.
\nDeveloper-First Navigation
\n![\"This](\"/a8c155c2b6faf3d5f4b4de4e2b14d763/developers-menu.webp\")
We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.
\nThe new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.
\nQuick Understanding of Integration Benefits
\n![\"This](\"/b2f9a964a2da0ea83e2f8596b833bba7/we-support-your-tech-stack.webp\")
Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.
\nOur platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.
\nOver to You Now!
\nCheck out our revamped LoginRadius website and see how the improved experience makes it easier to build, scale, and secure your applications.
\nDo not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!
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