{"componentChunkName":"component---src-pages-markdown-remark-fields-slug-js","path":"/identity/ciam-improve-customer-support/","result":{"data":{"markdownRemark":{"id":"c6b0f4e3-c167-5355-bed3-65bdbaa7f1d9","excerpt":"Customer support is considered the most critical aspect of business success in a modern, digitally advanced, and competitive world. Besides numerous abilities…","html":"

Customer support is considered the most critical aspect of business success in a modern, digitally advanced, and competitive world.

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Besides numerous abilities, if an enterprise cannot deliver a flawless user experience to its clients, it will struggle to meet the desired competitive pace.

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Consumer identity and access management (CIAM) solutions offer new horizons to businesses embarking on a journey to digital transformation with endless possibilities.

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Whether it’s intuitive and personalized user onboarding or a unified view of every consumer, CIAM is becoming the need of the hour for diverse industries.

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As per statista, the identity as a service (IDaaS) market was valued at approx 4B U.S. dollars in 2019, which is expected to inflate to almost 18B U.S. dollars in 2027.

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This means that most businesses are already leveraging a robust CIAM for diverse reasons, including customer support.

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This post reveals the endless possibilities of a CIAM to deliver the highest level of customer support services to customers in the most competitive environment.

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What is CIAM and How Does it Help Businesses?

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Before we inch towards learning the CIAM aspects that help improve customer support, let’s quickly understand what a CIAM is and how it helps businesses.

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Customer identity and access management (CIAM) is a digital identity management software solution that combines login verification with customer data storage.

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CIAM aims to improve the customer's sign-up and login experience while securely managing customer identities. It offers the luxury of a centralized customer database that links all other apps and services to provide a secure and seamless customer experience.

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Customer identity and access management have historically been a use case for consumers (B2C). Yet, an organization's client may also be a company (B2B).

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The new way of doing business covers many markets and use cases as consumers demand more from companies they do business with. From an enterprise point of view, a CIAM solution has several valuable features that can improve security, enhance customer data collation, and provide critical data to the marketing and sales departments.

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How does CIAM Improve Customer Support?

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Now that we’ve learned the basics about a CIAM and how it helps businesses streamline identity management coupled with robust security, let’s understand how a CIAM also reinforces customer support services.

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Account Creation and Management

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A CIAM solution can handle millions of identities. Each identity has its characteristics, which can be further utilized to help the identity owners to get instant support.

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Users of an enterprise can create, update, or delete records and can seek immediate help for any issue. Since all end-user records are available at a single click, managing them is easy and efficient.

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Users can add, delete, or update information related to their accounts and expect a resolution for their issues in a few minutes since the data can be accessed anywhere, anytime.

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Moreover, those who face verification emails or need to change account passwords can get instant support to fix the problems as everything is available in the system dashboard.

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Account Maintenance

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When profile data is hidden away in silos, serving your users is like finishing a puzzle whose pieces are scattered in different rooms.

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LoginRadius brings all of the pieces together.

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Contact info, profile details, purchasing history, preferences, consumer service, and every bit of data and every interaction a person has with your brand is visible in a single location.

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Imagine how easily you could solve issues with user accounts. And how much more intelligent your business decisions could be. The LoginRadius Admin Console is where it all happens.

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User Management

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You can manage a directory of ten thousand or ten million users straight from the LoginRadius Admin Console, which gives you a highly secure and flexible view of individual profiles.

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LoginRadius User Management includes tools for searching, browsing, and viewing all the data and activity associated with a user account.

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Administrators can also do manual actions on behalf of users, such as triggering verification and password reset emails, provisioning new accounts, and updating user information.

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Unified View of Each Customer

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With a reliable CIAM like LoginRadius, enterprises can administer user profiles with just a single click. This means admins can easily edit individual customer roles in their database right from the Admin Console without running queries or dealing with complicated coding rules.

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Moreover, one can quickly search for any consumer with a single click and fetch their account details to help them with their concerns directly via CIAM.

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Final Thoughts

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Consumer identity and access management (CIAM) solutions are redefining the world of customer support services by offering endless possibilities.

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Many renowned businesses have been leveraging CIAM solutions for years to enhance security and better user experience and deliver the highest quality support services.

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The ones finding ways to enhance support services must consider relying on a CIAM solution that improves consumer support and eventually increases customer satisfaction and retention. Reach us out to know more.

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\n","headings":[{"value":"What is CIAM and How Does it Help Businesses?","depth":2},{"value":"How does CIAM Improve Customer Support?","depth":2},{"value":"Account Creation and Management","depth":3},{"value":"Account Maintenance","depth":3},{"value":"User Management","depth":3},{"value":"Unified View of Each Customer","depth":3},{"value":"Final Thoughts","depth":2}],"fields":{"slug":"/identity/ciam-improve-customer-support/"},"frontmatter":{"metatitle":"How can CIAM Improve Customer Support?","metadescription":"Customer support is the backbone of any business’s success. Learn how a CIAM solution helps enterprises in enhancing their customer support services.","description":"Whether it’s intuitive and personalized user onboarding or a unified view of every consumer, CIAM is becoming the need of the hour for diverse industries. Let’s learn about the endless possibilities of a CIAM that delivers the highest level of customer support services.","title":"Stand Out from the Crowd: Improve Your Customer Support with CIAM","canonical":"https://www.loginradius.com/blog/identity/customer-identity-and-access-management/","date":"September 14, 2021","updated_date":null,"tags":["ciam solution","cx","user management"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5873015873015872,"src":"/static/6002c74c214e74245fb5b2c691d6d17e/701ee/ciam-improve-customer-support-cover.jpg","srcSet":"/static/6002c74c214e74245fb5b2c691d6d17e/3dcee/ciam-improve-customer-support-cover.jpg 200w,\n/static/6002c74c214e74245fb5b2c691d6d17e/ae6ae/ciam-improve-customer-support-cover.jpg 400w,\n/static/6002c74c214e74245fb5b2c691d6d17e/701ee/ciam-improve-customer-support-cover.jpg 800w,\n/static/6002c74c214e74245fb5b2c691d6d17e/0c4fc/ciam-improve-customer-support-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rajeev Sharma","github":null,"bio":"11+ years of overall experience in technical/application support including 7+ years in leading/managing the technical support team. Rajeev is a customer-focused performer who is committed to quality in every task from personal interaction with coworkers and users to the high level of services provided to the company/customer.True food lover, enjoys playing cricket and volleyball, and a Leisure traveler!!!","avatar":null}}}},"pageContext":{"id":"c6b0f4e3-c167-5355-bed3-65bdbaa7f1d9","fields__slug":"/identity/ciam-improve-customer-support/","__params":{"fields__slug":"identity"}}},"staticQueryHashes":["1171199041","1384082988","1711371485","1753898100","2100481360","229320306","23180105","528864852"]}