We are excited to present our annual Consumer Digital Identity Trends Report 2024, the ultimate guide for navigating the complex and ever-evolving landscape of digital consumer identity.
\nBy surveying over 500 brands and an impressive 1.17 billion users from the LoginRadius Identity Platform, we provide an in-depth analysis of the consumer data market annually.
\nThis year too, the report offers insights and industry-standard performance benchmarks, covering areas such as consumer behavior, authentication methods, identity verification, and IT requirements.
\nOur research examined consumer comfort with passwordless login methods and compared preferences for email versus phone number authentication. We discovered that 88.54% of users favor logging in with their email address, while 11.46% prefer using their phone number.
\nOur analysis shows a clear preference for email-based passwordless login, which has grown since last year. Additionally, the use of Passkeys for passwordless authentication is also on the rise.
\nAs one of the top providers of Customer Identity and Access Management solutions, we've leveraged our global reach to gather and analyze this data. Over the past year, our in-depth analysis of our customer base has uncovered some exciting insights, including but not limited to:
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