{"componentChunkName":"component---src-pages-markdown-remark-fields-slug-js","path":"/identity/loginradius-consumer-identity-trend-report-2022/","result":{"data":{"markdownRemark":{"id":"fe26984f-2d64-537c-b9cd-9518cc821ed0","excerpt":"Introduction We are thrilled to announce the release of our annual industry report, Consumer Digital Identity Trend Report 2022. We surveyed over 500 brands and…","html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>We are thrilled to announce the release of our annual industry report, <strong>Consumer Digital Identity Trend Report 2022</strong>.</p>\n<p>We surveyed over 500 brands and 1.17 billion users worldwide from the LoginRadius Identity Platform to provide an in-depth analysis of the consumer data market, including changes in consumer behavior over time and their projected impact on business practices and IT requirements.</p>\n<h2 id=\"evolution-is-essential-for-a-great-consumer-experience\" style=\"position:relative;\"><a href=\"#evolution-is-essential-for-a-great-consumer-experience\" aria-label=\"evolution is essential for a great consumer experience permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Evolution is Essential for a Great Consumer Experience</h2>\n<p>The next few years will be a pivotal time for the digital consumer identity space. One critical aspect covered in this report is that consumers are evolving from the traditional registration model to a more personalized, easy to authenticate model that's secure. Keeping up is a challenge – and it requires businesses to adjust their identity management systems.</p>\n<p>The report findings highlight that if your business wants to stand out in a highly competitive world, you’ll need to make a huge improvement in your interactions with your customers. This means not just your interactions with them but also theirs with your brand, starting from registration to checkout.</p>\n<p>Businesses can achieve this by tailoring authentication and login methods to their customers' preferences, such as passwordless login or multi-factor authentication via email or SMS, or social sign-on.</p>\n<p><a href=\"https://www.loginradius.com/resource/consumer-digital-identity-trend-report-2022\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"RP-2022\"\n        title=\"RP-2022\"\n        src=\"/static/2aedf875a3ea8b97f40ee3f8ea9dbea9/e5715/RP-2022.png\"\n        srcset=\"/static/2aedf875a3ea8b97f40ee3f8ea9dbea9/a6d36/RP-2022.png 650w,\n/static/2aedf875a3ea8b97f40ee3f8ea9dbea9/e5715/RP-2022.png 768w,\n/static/2aedf875a3ea8b97f40ee3f8ea9dbea9/63ff0/RP-2022.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<h2 id=\"key-highlights-of-the-consumer-identity-report-2022\" style=\"position:relative;\"><a href=\"#key-highlights-of-the-consumer-identity-report-2022\" aria-label=\"key highlights of the consumer identity report 2022 permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Key Highlights of the Consumer Identity Report 2022</h2>\n<p>As a company strongly focused on CIAM, we analyzed our global customers over the past year, and discovered the following:</p>\n<ul>\n<li>95.06% of companies offer standard login using an email ID.</li>\n<li>59.11% of companies use MFA via SMS messaging and 40.89% via an authenticator app.</li>\n<li>The phone login has the highest return rate of 31.11%. Next is passwordless login with 29.41%. </li>\n</ul>\n<p>Some more findings of the report have been outlined in the infographic below. </p>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 750.3076923076924%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"infographic-report-22\"\n        title=\"infographic-report-22\"\n        src=\"/static/04f61098fe05316b53b3af02624796b0/e5715/infographic-report-22.png\"\n        srcset=\"/static/04f61098fe05316b53b3af02624796b0/a6d36/infographic-report-22.png 650w,\n/static/04f61098fe05316b53b3af02624796b0/e5715/infographic-report-22.png 768w,\n/static/04f61098fe05316b53b3af02624796b0/7a4b2/infographic-report-22.png 1240w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<p>Overall, the CIAM trend report highlights: </p>\n<ul>\n<li>The preferable login methods by end-users.</li>\n<li>The preferable verification process.</li>\n<li>The performance benchmarks for identity management platforms.</li>\n</ul>\n<h2 id=\"looking-ahead\" style=\"position:relative;\"><a href=\"#looking-ahead\" aria-label=\"looking ahead permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Looking Ahead</h2>\n<p>Companies that treat customer identity management as a strategic business process instead of an operational activity will have the advantage in today’s marketplace. These companies will be able to operate more efficiently through lower customer acquisition, onboarding, and support costs and higher customer retention rates.</p>\n<p>If you are trying to improve your customer experience, the finding of this report will definitely impact your bottom line. </p>\n<p>Download a complimentary copy of the LoginRadius <a href=\"https://www.loginradius.com/resource/consumer-digital-identity-trend-report-2022\">Consumer Identity Trend Report</a> here.</p>\n<p><a href=\"https://www.loginradius.com/book-a-demo/\"><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 768px; \"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 30.307692307692307%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"book-a-demo-loginradius\"\n        title=\"book-a-demo-loginradius\"\n        src=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png\"\n        srcset=\"/static/fcc4c4b5dc38cc4528f99d09480f4eb2/a6d36/book-a-demo-loginradius.png 650w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/e5715/book-a-demo-loginradius.png 768w,\n/static/fcc4c4b5dc38cc4528f99d09480f4eb2/63ff0/book-a-demo-loginradius.png 2887w\"\n        sizes=\"(max-width: 768px) 100vw, 768px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","headings":[{"value":"Introduction","depth":2},{"value":"Evolution is Essential for a Great Consumer Experience","depth":2},{"value":"Key Highlights of the Consumer Identity Report 2022","depth":2},{"value":"Looking Ahead","depth":2}],"fields":{"slug":"/identity/loginradius-consumer-identity-trend-report-2022/"},"frontmatter":{"metatitle":"LoginRadius Launches Consumer Identity Trend Report 2022","metadescription":"LoginRadius surveyed over 500 brands and 1.17 billion users from its CIAM  platform to provide an in-depth analysis of consumer behavior and preferences.","description":"As a company strongly focused on CIAM, LoginRadius analyzed its global customers over the past year and compiled over 40 unique trends in its annual Consumer Identity Trend report 2022.","title":"LoginRadius Releases Consumer Identity Trend Report 2022, Key Login Methods Highlighted","canonical":null,"date":"April 27, 2022","updated_date":null,"tags":["industry-news","consumer-identity","identity-trends","digital-identity"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5873015873015872,"src":"/static/44fb04b4054e590d655a41c4a378ffe8/d3746/report-cover.jpg","srcSet":"/static/44fb04b4054e590d655a41c4a378ffe8/3dcee/report-cover.jpg 200w,\n/static/44fb04b4054e590d655a41c4a378ffe8/ae6ae/report-cover.jpg 400w,\n/static/44fb04b4054e590d655a41c4a378ffe8/d3746/report-cover.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","bio":"Entrepreneur by Work. Artist by ❤️. Engineer by Trade. Human Being. Feminist. Proud Indian. CEO/Founder at LoginRadius, securing 1B+ IDs worldwide.","avatar":"rakesh-soni.jpg"}}}},"pageContext":{"id":"fe26984f-2d64-537c-b9cd-9518cc821ed0","fields__slug":"/identity/loginradius-consumer-identity-trend-report-2022/","__params":{"fields__slug":"identity"}}},"staticQueryHashes":["1171199041","1384082988","1711371485","1753898100","2100481360","229320306","23180105","528864852"]}