Electronic Theatre Controls (ETC) is a global leader in the manufacture of lighting and rigging technology for venues large and small. As a premium marketplace innovator, the business' products are utilized in theaters, churches, hotels, schools, opera houses, and more across the globe.
\nAs business is thriving for the pioneering North American firm, it realized that maintaining it, however, is only possible by identifying and delivering opportunities that are of greater value for customers.
\nSo, when ETC's management turned its attention to customer web services (for example), ETC spotted a chance to leverage value by extending and improving its customer web offerings.
\nWhen ETC Controls began looking for a vendor, they were looking for someone experienced in meeting the needs of businesses like theirs. They wanted to find a partner who could help them achieve their goals and make the company more efficient.
\nETC web services, for example, are utilized by multiple user types (e.g., dealers, consumers). While these user groups have very different needs, ETC needed a partner capable of managing profiles throughout the business' digital ecosystem.
\nWhile ETC identified an opportunity to simplify its customer experiences across multiple platforms, its leaders also wanted to streamline data management: making it easier than ever before to gain insights into the business' online operations.
\nETC was impressed by LoginRadius' modular identity solution platform and its team's deep understanding of the complexities of managing and integrating identities with backend technologies.
\nComplying to the customer's needs, LoginRadius delivered a backend implementation of its reliable, secure services to ETC in an organized, methodical, and seamless way.
\nIt needed to be in order to ensure the system's successful integration with a number of platforms - including BigCommerce and HubSpot.
\nA plug-and-play solution, LoginRadius offers the industry's fastest average implementation. This help businesses work against tight deadlines while ensuring a best-in-class digital presence without overextending the company's budget.
\nBy introducing LoginRadius CIAM means that ETC now manages user identity centrally. LoginRadius allows ETC's team to create and manage unified consumer profiles that can be used throughout the business' entire digital ecosystem.
\nWorking with LoginRadius ensures there are no identity silos - enabling ETC to see consumers as a whole.
\nLoginRadius SSO supports a new identity management feature: single-sign on. Its introduction means users need just one login to access content across ETC's various web platforms.
\nWith support from LoginRadius, ETC successfully unified its multiple products within a single ecosystem - allowing the business - to gain a unified view of its consumers (and their behaviors).
\nThe centralized login system enables users to seamlessly navigate third-party sites without needing to log back whenever they return.
\nLoginRadius' advanced user segmentation and analytics tools deepen the team's understanding of its customers - creating opportunities to enhance targeting and personalization. Leveraging data from its reports allows the team to get the actionable insights they need to continue meeting customer expectations. LoginRadius' Consumer Insights tool provides ETC with crucial information, such as viewing preferences, recent interactions, and purchase history. When combined, details like these help the business target customers more efficiently in a variety of ways, including personalized offers and content. To guarantee ETC's success at every level, LoginRadius introduced dedicated account management and support from the outset… … and that continues to this day. Since completing their first project together, LoginRadius continues to work closely with the team as part of its larger, continuing activities. Read a success story about our work with Ski Performance AS, an e-commerce platforming serving the European ski tourism industry. Discover how LoginRadius helped our client transform its customer experience and bring in more than 600k new users. \"From the very beginning of the development of our e-commerce system, we have used LoginRadius' services. The platform has helped us facilitate the fluidity and speed of the purchasing process through social login.\" Christian Tomassetti, CTO and Co-founder (Skiperformance) While digital transformation is a clear business impressive, the process of making this vision a reality is often less clear. There are a number of critical building blocks involved, but perhaps one of the most key is digital identity. Heightening security and improving the user experience, it sits at the foundation of digital success. This is particularly true within the travel and tourism industries, where traveller confidence has been shaken in recent years by the health crisis. Our client, Skiperformance, is a big name within European ski tourism. For more than 15 years, the company - which has offices in Italy and Norway - has helped ski resorts and travelers plan ski adventures around the world. While business was thriving, Skiperformance recognized an opportunity to improve its customer experience. The company sought an identity management solution to deliver users with secure, seamless and confidence-inspiring user experiences. Skiperformance CTO and co-founder Christian Tomassetti turned to LoginRadius with his requirements. The CEO’s ambition was to enable seamless customer experiences for travelers using the Skiperformance platform during trip planning. As well as simplifying the e-platform’s registration experience through features such as social login, he wanted to make customer management easier, too. The team wanted to extend the usability of the LoginRadius platform by introducing registration and social login features to travelers registering and authenticating via the Skiperformance website. Importantly, Skiperformance needed a CIAM platform capable of addressing associated aspects like privacy violations with precision. Discussions helped Christian and his team learn how LoginRadius cloud-based customer identity management works and how it could satisfy all of their key requirements, including: Easy social login from 40+ providers LoginRadius offers users an impressive choice of 40+ social media ID providers. This means wherever customers are based in the world, they can login using their preferred social media accounts. Simple profile management LoginRadius simplifies traveler profile management at Skiperformance, thanks to its seamless fit with technology stacks. Unprecedented uptime LoginRadius means Ski Performance can achieve 180K logins per second—that’s 20 times more than the closest competitor. Advanced account security The LoginRadius Identity Platform comes with a wide range of built-in account security capabilities that are ahead of the curve and ensure the highest level of security. Choosing LoginRadius as its CIAM partner in 2014 met all of Skiperformance’s requirements… and then some. Skiperformance has achieved impressive results since that decision, including: The show must go on…
\nIntroduction
\nTravel and Tourism
\nThe Situation
\nThe Challenges
\n\n
\nHow LoginRadius Transformed Customer Experiences (and Security) for Skiperformance
\nConclusion
\n\n
\n\n","frontmatter":{"date":"June 23, 2022","updated_date":null,"title":"Skiperformance - a LoginRadius Customer Success Story","tags":["ecommerce","customer success"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.3333333333333333,"src":"/static/9496db1831c1281d3a30113235d3eb13/14b42/Skiperformance-featured-image.jpg","srcSet":"/static/9496db1831c1281d3a30113235d3eb13/f836f/Skiperformance-featured-image.jpg 200w,\n/static/9496db1831c1281d3a30113235d3eb13/2244e/Skiperformance-featured-image.jpg 400w,\n/static/9496db1831c1281d3a30113235d3eb13/14b42/Skiperformance-featured-image.jpg 800w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Ritika Kapahi","github":null,"avatar":null}}}}]}},"pageContext":{"tag":"customer success"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}