In today's digital world, the demand for robust identity proofing solutions is greater than ever. As businesses strive to protect their systems from increasing cyber threats while maintaining a seamless customer experience, orchestration has emerged as a powerful tool.
\nBy integrating comprehensive identity proofing solutions through orchestration, companies can enhance security, improve compliance, and deliver a smoother user experience. Let’s understand the aspects of comprehensive identity-proofing solutions.
\nWith the rise of digital interactions, businesses face significant challenges in verifying the identities of users, customers, and employees. Cybercrime is rising, and organizations must protect sensitive information and prevent unauthorized access. This has made identity proofing an essential component of modern business operations.
\nTraditional identity verification methods, such as passwords and security questions, are no longer sufficient to combat sophisticated attacks. Businesses must adopt more advanced techniques that leverage biometric data, machine learning, and real-time analysis to ensure accurate and reliable identity verification.
\nOrchestration in identity proofing involves integrating various verification tools and processes into a single, cohesive platform. This approach allows businesses to automate and streamline identity verification tasks, making them more efficient and effective.
\nBy utilizing orchestration, companies can:
\nComprehensive identity proofing solutions offer advanced security features that help businesses protect their digital assets and user data. By leveraging multiple verification methods, organizations can create a robust defense against identity theft and fraud. Orchestration allows these security measures to be applied consistently and automatically, reducing the risk of human error.
\nBusinesses must navigate a complex landscape of data protection and privacy regulations, such as GDPR, CCPA, and PSD2.
\nComprehensive identity proofing solutions help companies stay compliant by integrating regulatory checks into their workflows. Orchestration ensures that these checks are performed consistently and accurately, minimizing the risk of non-compliance and associated penalties.
\nA streamlined and efficient identity verification process is crucial for providing a positive customer experience.
\nWith orchestration, businesses can reduce the time and effort required for users to prove their identities, leading to higher satisfaction and loyalty. Automated processes also minimize the risk of false positives, ensuring unnecessary security hurdles do not inconvenience legitimate users.
\n\n","frontmatter":{"date":"August 12, 2024","updated_date":null,"title":"Mastering Orchestration: The Business Case for End-to-End Identity Proofing Solutions","tags":["identity orchestration","identity proofing","cx"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7699115044247788,"src":"/static/d0989f98bd821ddeb9cf5df4770d959a/33aa5/id-proofing.jpg","srcSet":"/static/d0989f98bd821ddeb9cf5df4770d959a/f836f/id-proofing.jpg 200w,\n/static/d0989f98bd821ddeb9cf5df4770d959a/2244e/id-proofing.jpg 400w,\n/static/d0989f98bd821ddeb9cf5df4770d959a/33aa5/id-proofing.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Cooper Matheson","github":null,"avatar":null}}}},{"node":{"fields":{"slug":"/identity/identity-proofing/"},"html":"You book a hotel for your stay in Paris; you go to the counter, show your passport and other ID verification documents, and take the keys to your room to finally enjoy your stay.
\nThis is identity proofing—the process of verifying that the claimed identity_ _of a person matches their actual identity. You’ve probably undergone this process a bunch of times yourself at hotels, financial institutions, and for retailers.
\nThe entire process feels taxing, intrusive, and needlessly comprehensive. Yet, it might be surprising to hear that, despite the measures taken by many institutes, according to Consumer Sentinel Network, 3.4 million identity thefts and frauds took place in 2019 alone.
\nAccording to the 2020 State of Cybersecurity Report by Accenture, an average company was subject to 22 data breaches in the studied year. Such data breaches are often the consequence of and result in more identity thefts and frauds.
\nAs a matter of fact, it takes over six months for an average data breach to be detected. That gives the perpetrator six months to exploit your information as vastly as possible. The risk is significantly greater with the onset of higher cloud computing reliance in the day-to-day functioning of an organization.
\nTypical knowledge-based identity proofing also involves asking a customer a set of common security questions, e.g., “What was your hometown?”, “What was your mother’s maiden name?” etc. These questions are used across a range of organizations.
\nSo, what happens when an organization as big as Facebook or Marriott Intl. suffer a breach compromising hundreds of millions of accounts?
\nYour Personally Identifiable Information (PII), including your bank account details and security questions, fall in the hands of fraudsters that can exploit your information through, for instance, fraudulent transactions.
\nTherefore, effective identity solutions should be one of the top priorities for any organization at this phase. To exemplify, identity proofing is particularly useful when a user is trying to claim an account, access content above a certain age, or register for an ecommerce site.
\nAs stated above, identity proofing can be done manually through documentation and interactive checks. This process, as already pointed out, is taxing and poorly affects the user experience. Manual identity solutions are also unscalable for large organizations dealing with hundreds of thousands of consumers every day.
\nTo pick up virtual methods of identity proofing is the right way to go in the current tech-dominated global environment. For instance, the British government has come up with a document on verifying someone’s identity on the basis of set guidelines:
\nAn adequate identity proofing system should be able to perform most of these tasks on its own. It’s worth noting that such a comprehensive undertaking is not necessary for all activities. The organization’s sound discretion should be used to assess where it wants to employ identity proofing solutions.
\nWhen dealing with sensitive information, regardless of the network being public or private, it is a good idea to add extra layers of security to an account.
\nMulti-factor authentication overcomes the flaws of typical password-based authentication and mandates it for a user to verify the claim to an account through two or more methods.
\nSome accounts don’t need the comprehensive identity proofing processes that were explained above because they don’t interact with sensitive information. Nevertheless, it is a good business practice to safeguard data, no matter how insignificant it may seem.
\nLoginRadius identity and access management solutions offer password management that helps make traditional password-based identity-proofing safer in itself.
\nPassword policy: The password policy recommended is:
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