We are excited to present our annual Consumer Digital Identity Trends Report 2024, the ultimate guide for navigating the complex and ever-evolving landscape of digital consumer identity.
\nBy surveying over 500 brands and an impressive 1.17 billion users from the LoginRadius Identity Platform, we provide an in-depth analysis of the consumer data market annually.
\nThis year too, the report offers insights and industry-standard performance benchmarks, covering areas such as consumer behavior, authentication methods, identity verification, and IT requirements.
\nOur research examined consumer comfort with passwordless login methods and compared preferences for email versus phone number authentication. We discovered that 88.54% of users favor logging in with their email address, while 11.46% prefer using their phone number.
\nOur analysis shows a clear preference for email-based passwordless login, which has grown since last year. Additionally, the use of Passkeys for passwordless authentication is also on the rise.
\nAs one of the top providers of Customer Identity and Access Management solutions, we've leveraged our global reach to gather and analyze this data. Over the past year, our in-depth analysis of our customer base has uncovered some exciting insights, including but not limited to:
\nWe are pleased to present our annual Consumer Digital Identity Trend Report 2023, the ultimate guide to navigating digital consumer identity's complex and ever-evolving landscape.
\nWe've surveyed over 500 brands and a whopping 1.17 billion users from the LoginRadius Identity Platform to bring you an in-depth analysis of the consumer data market.
\nThis report offers valuable insights and industry-standard performance benchmarks ranging from consumer behavior and authentication methods to identity verification and IT requirements. It is an essential resource for business leaders, marketers, and IT professionals who want to stay ahead of the curve in the digital era.
\nDiscover the latest changes in consumer behavior and how they will impact business practices and IT requirements. Let’s explore 2023 trends in identity landscape.
\nAccording to our Consumer Identity Trend Report 2023, providing a rich and seamless authentication experience to customers is crucial for driving conversions.
\nConsumers today expect convenient and secure ways to prove their identity, and businesses that fail to meet these expectations risk losing out on potential sales.
\nThe report shows that businesses that offer passwordless login or multi-factor authentication via email, SMS, or social login have seen a significant increase in conversions.
\nAdditionally, implementing these authentication methods can help businesses mitigate the risk of identity theft and fraud. By providing a frictionless authentication experience, businesses can enhance the customer journey, increase customer loyalty, and ultimately drive business growth.
\n\nAs a leading provider of Customer Identity and Access Management solutions, we take great pride in our ability to gather and analyze data globally. Our global digital identity analysis of our customer base over the past year has revealed valuable insights, which are as follows:
\nSome more findings of the report have been outlined in the infographic below.
\nWe are thrilled to announce the release of our annual industry report, Consumer Digital Identity Trend Report 2022.
\nWe surveyed over 500 brands and 1.17 billion users worldwide from the LoginRadius Identity Platform to provide an in-depth analysis of the consumer data market, including changes in consumer behavior over time and their projected impact on business practices and IT requirements.
\nThe next few years will be a pivotal time for the digital consumer identity space. One critical aspect covered in this report is that consumers are evolving from the traditional registration model to a more personalized, easy to authenticate model that's secure. Keeping up is a challenge – and it requires businesses to adjust their identity management systems.
\nThe report findings highlight that if your business wants to stand out in a highly competitive world, you’ll need to make a huge improvement in your interactions with your customers. This means not just your interactions with them but also theirs with your brand, starting from registration to checkout.
\nBusinesses can achieve this by tailoring authentication and login methods to their customers' preferences, such as passwordless login or multi-factor authentication via email or SMS, or social sign-on.
\n\nAs a company strongly focused on CIAM, we analyzed our global customers over the past year, and discovered the following:
\nSome more findings of the report have been outlined in the infographic below.
\nThe LoginRadius Identity Platform is an enterprise CIAM solution with many features fulfilling hundreds and thousands of use cases in this domain. With a vast amount of features, there comes an easy-to-use Admin Console (a dashboard provided to our customers for managing configuration, accessing data, viewing insights, etc.) with a navigation panel to access the desired features.
\nBeing a CIAM solution, LoginRadius understands the importance of Customer Experience (CX). From time to time, we take a look back in the Admin Console and improvise it for a better customer experience.
\nThis blog describes how LoginRadius improved the access of feature and configuration pages for customers to locate them with minimal effort.
\nAs mentioned above, the LoginRadius CIAM solution serves many features via its Admin Console, and sometimes it becomes hard for users to locate a feature configuration page.
\nWe decided to shoot this problem away by integrating the navigation panel with an easy-to-access Search option. As a result, you just type in the feature’s name or related keyword and select one result to land on the respective configuration page in Admin Console. Doesn’t that sound heavenly?
\nLet’s have a look at the new search option.
\nYou can click the desired result, and it will land you on the respective feature page in the Admin Console. So, no more scrolling through the navigation menu to find out what you are looking for in the console.
\nIt also displays the results relevant to the keyword or phrase to locate what you are looking for without any hassle.
\nNow, when we are talking about new search options, let’s have a quick look at other existing search options and how you or your team can use them in an optimized way.
\nThe LoginRadius Admin Console has a dedicated customer management section for your customer support team. You can conveniently manage customers or look around for details to solve their queries or problems.
\nYou can quickly locate a customer by using the search filter options such as domain, name, UID, email highlighted on the screen below:
\nSimilarly, you can search and manage the blocked customers too.
\nThe search and extensive filter options are also available in the Insights section of the Admin Console. You can utilize these options to view the stats and analytics associated with customers, growth, usage, identity, provider, and many more.
\nThe following is an example of search options available in the Identity Analytics section:
\nThe purpose of all the above searches is to let our customers quickly locate the information or sections they want to access. If you value customer experience as much as we do, reach out to us, and we will help you improve the consumer experience of your application.
\n\n","frontmatter":{"date":"February 15, 2022","updated_date":null,"title":"LoginRadius Integrates Search in Navigation for Better Customer Experience","tags":["industry-news"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.834862385321101,"src":"/static/73ffc312dc112272ff19eb28f3a51238/33aa5/LR-search-navigation.jpg","srcSet":"/static/73ffc312dc112272ff19eb28f3a51238/f836f/LR-search-navigation.jpg 200w,\n/static/73ffc312dc112272ff19eb28f3a51238/2244e/LR-search-navigation.jpg 400w,\n/static/73ffc312dc112272ff19eb28f3a51238/33aa5/LR-search-navigation.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Archna Yadav","github":null,"avatar":null}}}},{"node":{"fields":{"slug":"/identity/loginradius-m2m-authorization-data-access/"},"html":"In a modern, digitally advanced environment, business systems undergo complex interactions and communicate autonomously to execute business functions.
\nEvery day, millions of devices constantly gather and report data, especially concerning the Internet of Things (IoT) ecosystem, which doesn’t even require human intervention.
\nHence, business systems need to efficiently and securely share this data during transit to the suitable systems and issue operational instructions without room for tampering.
\nHere’s where LoginRadius’ Machine to Machine (M2M) authorization comes into play.
\nMachine-to-machine (M2M) authorization ensures that business systems communicate autonomously without human intervention and access the needed information through granular-level access.
\nM2M Authorization is exclusively used for scenarios in which a business system authenticates and authorizes a service rather than a user.
\nLet’s dig deeper into this and understand the role of M2M authorization and how it helps diverse businesses.
\nM2M Authorization is the process of providing remote systems with secure access to information. Using M2M Authorization, business systems can communicate autonomously and execute business functions based on predefined authorization.
\nM2M apps use the Client Credentials Flow (defined in OAuth 2.0 RFC 6749), in which they pass along secure credentials to authenticate themselves and receive an authorization token.
\nLoginRadius understands the risks associated with data transfers, especially in cases where millions of interconnected applications and devices contact each other to gain access to specific resources or devices. This access requires a robust authorization mechanism.
\nMachine-to-machine authorization from LoginRadius acts as a game-changer for the business that requires frequent autonomous interactions.
\nServices require authorization while saving and reading the data to and from the storage as a part of standard process and security measures. Businesses can use LoginRadius for autonomous authorization by creating two dedicated M2M apps with write and read permissions.
\nFor each M2M application, LoginRadius issues secure credentials, and services automatically get the authorization token from LoginRadius using these secure credentials to perform read or write operations.
\n\nIn a nutshell, LoginRadius acts as an authorization server.
\nBenefits of LoginRadius’ M2M Authorization
\nM2M Authorization offers secure access to improve business efficiency and ultimately enhances customer experience. M2M provides several business benefits, including, but not limited to:
\nBusinesses these days require a robust authorization and authentication mechanism that can carry data access requests like a breeze without hampering the overall business process.
\nWith LoginRadius M2M authorization, businesses can ensure a secure and reliable method of autonomous interactions since it aids business systems to achieve efficiency and, at the same time, eliminates the need for human intervention.
\nLoginRadius M2M helps businesses to provide flexible machine-to-machine communication while ensuring granular access, authorization, and security requirements are enforced.
\n\n","frontmatter":{"date":"December 15, 2021","updated_date":null,"title":"LoginRadius Launches M2M Authorization for Seamless Business Operations","tags":["industry-news","authorization","authentication"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7699115044247788,"src":"/static/f118b3f7ee6801914b66c5a2e8352b5a/14b42/m2m-cover.jpg","srcSet":"/static/f118b3f7ee6801914b66c5a2e8352b5a/f836f/m2m-cover.jpg 200w,\n/static/f118b3f7ee6801914b66c5a2e8352b5a/2244e/m2m-cover.jpg 400w,\n/static/f118b3f7ee6801914b66c5a2e8352b5a/14b42/m2m-cover.jpg 800w,\n/static/f118b3f7ee6801914b66c5a2e8352b5a/16310/m2m-cover.jpg 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"fields":{"slug":"/identity/loginradius-federated-identity-management/"},"html":"Back in the day, when consumers wanted to access different sites and applications, they had to register first, and then log in with their usernames and passwords every single time. Such experiences are no longer acceptable to consumers and they choose to opt-out of such services.
\nThe recently launched Federated Identity Management by LoginRadius is an arrangement to simplify the implementation of Single Sign-On (SSO) and user experience across applications.
\nFederated Identity Management by LoginRadius helps businesses and applications use a single set of identity data. Consumers need not create multiple accounts for multiple organizations to access their web applications. These applications do not communicate with each other directly and standard SSO protocols like JWT, SAML, OAuth 2.0, OIDC etc are used to establish the communication.
\n\nFederated Identity Management is designed by LoginRadius to help your business in the following ways:
\nKey Capabilities of Federated Identity Management by LoginRadius
\n1. Support for industry-standard SSO protocols: LoginRadius supports the following standard SSO protocols:
\n2. LoginRadius Admin Console: LoginRadius offers a simple dashboard to manage all configurations required for the above mentioned SSO protocols.
\n3. API support for protocols: LoginRadius covers end-to-end API support for the SSO protocols mentioned above which make integration and implementation relatively easy to be executed within any system.
\n4. LoginRadius acts as Identity Provider: LoginRadius acts as an IdP which stores and authenticates the identities that consumers use to log in to systems, applications, files servers, and more depending upon the configuration.
\nFederated Identity Management by LoginRadius is a way to connect multiple web applications and services using the same identity data. It’s a many to one mapping to help your consumers access your business and partners with a single credential set.
\n\n","frontmatter":{"date":"October 15, 2020","updated_date":null,"title":"Announcement - LoginRadius Simplifies the Implementation of Federated SSO With Federated Identity Management","tags":["industry-news"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.408450704225352,"src":"/static/e3e15cc0e99afbd02b2a610532659be3/33aa5/fim-image.jpg","srcSet":"/static/e3e15cc0e99afbd02b2a610532659be3/f836f/fim-image.jpg 200w,\n/static/e3e15cc0e99afbd02b2a610532659be3/2244e/fim-image.jpg 400w,\n/static/e3e15cc0e99afbd02b2a610532659be3/33aa5/fim-image.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Kundan Singh","github":null,"avatar":null}}}},{"node":{"fields":{"slug":"/identity/loginradius-consumer-audit-trail-data-analysis/"},"html":"There is a constant need for compliance and security in every industry that uses customer identities for tracking records, transactions, or any other activity. As such the advantages of audit trails are multidimensional - from generating historical reports, crime investigation, future budget planning, audit compliance, risk management, and many more.
\nThe LoginRadius’ recently announced Consumer Audit Trail detects threats in real-time, manages incident response, and if need be, even performs a forensic investigation on past security incidents. It also turns log entries, and events from security systems, into actionable information.
\nAdditionally, it prepares audits for compliance purposes, provides the functionality to track user engagement, and gain an in-depth understanding of customer behavioral metrics.
\nThe ability to track back records to their source comes with a lot of benefits. Transparency, compliance, accountability, and security of sensitive information are a few of them.
\nThrough real-time monitoring, businesses can automate audit logs and use them to identify unusual activities or operational issues.
\nIn addition, audit logs can be used to gain deeper insights into an identity cloud environment. This information improves the application's performance and maintainability and automates actions that otherwise require manual intervention.
\nThe LoginRadius' Consumer AuditTrail feature plays a vital role in the maintenance, security, availability, and integrity of the records so businesses can understand the bigger picture in the cybersecurity threat landscape.
\n\n","frontmatter":{"date":"July 02, 2020","updated_date":null,"title":"LoginRadius Approves Consumer Audit Trail for In-Depth Data Analysis and Risk Assessment","tags":["industry-news"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.408450704225352,"src":"/static/630b48719d163e895ae90a3ef26eeec4/14b42/Consumer-Audit-Trail.jpg","srcSet":"/static/630b48719d163e895ae90a3ef26eeec4/f836f/Consumer-Audit-Trail.jpg 200w,\n/static/630b48719d163e895ae90a3ef26eeec4/2244e/Consumer-Audit-Trail.jpg 400w,\n/static/630b48719d163e895ae90a3ef26eeec4/14b42/Consumer-Audit-Trail.jpg 800w,\n/static/630b48719d163e895ae90a3ef26eeec4/c4bcc/Consumer-Audit-Trail.jpg 1026w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"fields":{"slug":"/identity/loginradius-ciam-china-business/"},"html":"LoginRadius has been simplifying identity management to help businesses build stronger relationships with their customers.
\nWith our LoginRadius China CIAM platform, we aim to help businesses securely manage digital identities within the restrictive borders of mainland China.
\nThe Chinese online market is a lucrative hotspot for businesses with over 900 million active internet users, as of March 2020. From a digital business standpoint, it is critical for enterprises that want to expand their customer base by collecting and storing citizen's data, to understand China's cyber regime.
\nWe ensure that our LoginRadius China customer identity and access management platform meets the changing privacy regulations imposed by China, and businesses are able to streamline a hassle-free customer experience in the nation’s digital ecosystem.
\nData Center: To meet the data localization regulation requirements of the Chinese government, LoginRadius owns a primary data center in China. We offer a mature operating model where data accessibility and data protection are completely transparent. Our cloud solution is highly scalable and provides up to a 99.99% service level agreement guarantee with perfect deployment capabilities.
\nChinese Social Providers: On the LoginRadius China CIAM platform, businesses can integrate APIs with native social networks like Sina Weibo, Kaixin, QQ Tencent, Renren, WeChat, along with approximately 40 other social providers. There are provisions for mobile native support for WeChat too along with the flexibility to add custom social providers.
\nQQ Tencent Captcha: Captcha can be applied as a lockout method for brute force attacks. Because China does not support Google reCAPTCHA, LoginRadius serves QQ Tencent Captcha to ensure that the end-user is a human and not bots.
\nMultilingual Support: The LoginRadius China CIAM solution provides local language support through simplified and traditional Chinese. Businesses can easily configure language settings too.
\n\n","frontmatter":{"date":"May 14, 2020","updated_date":null,"title":"Announcement - LoginRadius China CIAM for Businesses to Benefit From Its Lucrative Market","tags":["industry-news"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.408450704225352,"src":"/static/264ba6470f4b235a308124ffe6b27a57/14b42/LoginRadius-China-CIAM.jpg","srcSet":"/static/264ba6470f4b235a308124ffe6b27a57/f836f/LoginRadius-China-CIAM.jpg 200w,\n/static/264ba6470f4b235a308124ffe6b27a57/2244e/LoginRadius-China-CIAM.jpg 400w,\n/static/264ba6470f4b235a308124ffe6b27a57/14b42/LoginRadius-China-CIAM.jpg 800w,\n/static/264ba6470f4b235a308124ffe6b27a57/47498/LoginRadius-China-CIAM.jpg 1200w,\n/static/264ba6470f4b235a308124ffe6b27a57/0e329/LoginRadius-China-CIAM.jpg 1600w,\n/static/264ba6470f4b235a308124ffe6b27a57/13721/LoginRadius-China-CIAM.jpg 2135w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"fields":{"slug":"/identity/loginradius-bans-zoom/"},"html":"LoginRadius has banned the use of the video-conferencing app Zoom by LoginRadius staff owing to the security concerns centering around fake end-to-end-encryption claims and incomplete privacy policy.
\nThe decision came after the wide-scale criticism about its security and privacy lapses surfaced in recent weeks. There were also instances of leaked passwords and conferences being hijacked midway.
\nZoom shot to unexpected popularity amid the coronavirus pandemic. With countries adopting quarantine measures, more and more people were using the platform for virtual meetings, online education, and even face-timing with friends.
\nHowever, the video conferencing app came under the scanner when the news of multiple security vulnerabilities began surfacing from around the world.
\nEarlier in April, Taiwan advised government agencies against using Zoom when a group of researchers discovered that some traffic on the con-call was being sent through Beijing when all the participants were in North America.
\nGoogle, SpaceX, NASA has also reportedly banned the application over data security concerns. Singapore has banned its teachers from using Zoom after gatecrashers interrupted a class and posted obscene images. Even the FBI has warned of Zoom’s hijacking threats.
\nThe Cyber Coordination Centre (CyCord) of India’s Ministry of Home Affairs (MHA) has also issued a 16-page advisory related to its security loopholes and poor data privacy practices.
\nLoginRadius has been implementing its business continuity plan to fight the COVID-19 outbreak. We are following stringent privacy regulations and taking every possible measure to protect the confidentiality of our customer data.
\nTherefore, as several countries expressed concern about the flawed security policies of the Zoom app, we decided to pull the plug on this one immediately.
\nThere is virtually no alternative to securing customer data than adopting stringent data security measures. At LoginRadius, we offer the highest level of transparency to our customers and stakeholders.
\nWe are always on the lookout to counter any disruption rising from potential threats that may affect our customers. We assure that personal assets remain protected, and we respond quickly in the event of a disaster.
\n\n","frontmatter":{"date":"April 23, 2020","updated_date":null,"title":"LoginRadius Bans Video Conferencing App ‘Zoom’ Over Security Concerns","tags":["industry-news"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.408450704225352,"src":"/static/fa33939677023f22dbd041a4709bbeb7/14b42/LoginRadius-Bans-Zoom.jpg","srcSet":"/static/fa33939677023f22dbd041a4709bbeb7/f836f/LoginRadius-Bans-Zoom.jpg 200w,\n/static/fa33939677023f22dbd041a4709bbeb7/2244e/LoginRadius-Bans-Zoom.jpg 400w,\n/static/fa33939677023f22dbd041a4709bbeb7/14b42/LoginRadius-Bans-Zoom.jpg 800w,\n/static/fa33939677023f22dbd041a4709bbeb7/619a6/LoginRadius-Bans-Zoom.jpg 1068w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}},{"node":{"fields":{"slug":"/identity/announcing-new-look-of-loginradius/"},"html":"LoginRadius is happy to announce that we have a new logo now.
\nYes! We loved the old one, but we decided to upgrade it as part of our ever-evolving branding metrics. After all, progress is impossible without change.
\nSo, here’s our new look.
\nThe new logo is an attempt at modernizing our brand and helping it connect more with our customers.
\nAmidst the huge chunk of workload that rebranding brings along, we are super thrilled to share this news and would like to take a moment to thank our loyal customer base. Do share your comments about the change.
\nAs the developing situation changes with respect to world health outlook, we have outlined three key areas to ensure our readiness towards workplace mitigation. They include: Thereafter, we are prepared to react accordingly to ensure business continuity. Here’s what our plan looks like: Employee Health and Safety We are mindful of our employees and are up to date on the officially mandated actions related to hygiene and safety at our workstations. Likewise, we have rolled out the following policies: Service Operations As an automated, fully cloud-based software solution redundantly hosted on industry-leading infrastructure providers like Amazon Web Services and Microsoft Azure, the LoginRadius platform is inherently insulated from the business and commercial impacts of the virus. This includes impacts from regional staffing and manpower shortages or disruptions in global supply chains. We have been working for several weeks with impromptu and scheduled drills to help ensure that operations run without disruption in the eventuality of an outbreak or other critical event which may impact our organization. Business Operations Similarly, we have rolled out remote working policies for all LoginRadius team members. Employees can work offsite as they would on-premises, guaranteeing no disruption to business operations, including our customer-facing sales, customer success, support, and account management teams. We place the highest value on the partnerships that we've established with our customers and stakeholders. Rest assured, we are committed to ensuring uninterrupted success, even in times of hardship and challenges. In the end, we wish our customers health, security, and good fortune. Today, I’m very excited to announce that LoginRadius has raised $17 million Series A funding, led by ForgePoint Capital and Microsoft’s venture fund, M12. In connection with the funding, both companies will also be joining our board to further our partnership, product and innovation cycles. Since LoginRadius’ launch in 2012, we have been relentlessly focused on customer identity and have experienced triple digital annual growth for the past two years. This funding opens huge possibilities for the company, in terms of helping us accelerate product innovation, and to expand globally to help serve the fast-growing $20 billion customer identity market. You can read the full Press Release here.Mitigating Risk by LoginRadius
\n\n
\n\n
\nConclusion
\n