The online shopping industry is growing exponentially, as customers are increasingly relying on platforms that offer greater convenience and user experience.
\nHowever, as e-commerce continues to grow, the security of online transactions is becoming all the more important. And merchants must take measures to protect both themselves and their customers from fraud and data breaches.
\nHowever, the sudden rise in data breaches has increased the risks, especially for retailers and merchants catering to online customers.
\nOn the other hand, data privacy and user experience are always on the list of customer expectations. And failing to offer the same could be fatal for online merchants. Hence, a robust mechanism to handle security and user experience is becoming the need of the hour.
\nAnd one of the best ways to achieve this is through a robust customer identity and access management (CIAM) solution. Let’s explore why strong customer authentication benefits merchants and how it can help protect against fraud.
\nAuthentication is verifying a customer's identity through multiple authentication factors.
\nThese factors include something the customer knows (such as a password), something the customer has (such as a mobile phone), and something the customer is (such as a fingerprint or facial recognition).
\nCustomer identity and access management (CIAM) is a digital identity management software solution for businesses that combines login verification with customer data storage.
\nCIAM aims to improve the customer's sign-up and login experience while securely managing customer identities. CIAM offers the luxury of a centralized customer database that links all other apps and services to provide a secure and seamless customer experience.
\nCIAM is designed to make it much more difficult for fraudsters to access customer accounts and make fraudulent transactions.
\nFraud is a significant problem for merchants and can cause significant financial losses. CIAM helps prevent fraud by making it much more difficult for fraudsters to access customer accounts and make fraudulent transactions. CIAM ensures that only authorized users can access their accounts and that all transactions are legitimate.
\nRegulatory authorities require that merchants implement strong authentication methods to protect customer data. Regulations such as the EU’s Payment Services Directive 2 (PSD2) require merchants to implement CIAM to protect against fraud and ensure the security of online transactions.
\nBy implementing CIAM, merchants can increase customer trust and confidence in their online transactions. Customers are more likely to purchase from merchants who have taken steps to protect their accounts and ensure their transactions are legitimate.
\nCIAM can also improve the customer experience by reducing the risk of fraudulent transactions, leading to chargebacks and canceled orders. This helps to ensure that customers are satisfied with their purchases and are more likely to return to the merchant for future purchases.
\nCIAM helps merchants to better manage risk by identifying potentially fraudulent transactions before they occur. By implementing CIAM, merchants can reduce the risk of financial loss due to fraudulent activity and ensure their business remains secure and profitable.
\nMerchants can implement CIAM using two-factor authentication (2FA) or multi-factor authentication (MFA). 2FA requires customers to provide two forms of identification: a password and a code sent to their mobile device.
\n\nMFA requires customers to provide three or more forms of identification, such as a password, a code sent to their mobile device, and a fingerprint scan.
\nMerchants can also use tools such as fraud detection and prevention software to monitor transactions and identify potentially fraudulent activity. These tools can help merchants to detect and prevent fraudulent transactions before they occur.
\nAs e-commerce continues to grow, merchants must take measures to protect themselves and their customers from fraud and data breaches. Strong customer authentication is one of the most effective ways to achieve this.
\nBy implementing CIAM, merchants can protect against fraud, comply with regulations, increase customer trust, improve the customer experience, and better manage risk. With the right tools and strategies, merchants can ensure the security of their online transactions and build a successful and profitable e-commerce business.
\n\n","frontmatter":{"date":"March 09, 2023","updated_date":null,"title":"The Crucial Role of Security and CX in Providing Robust Authentication for Merchants","tags":["online shopping","data security","cx"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.4598540145985401,"src":"/static/2c149c1517888ec9c87b28f712b36cdb/c3e3a/robust-authntcation.jpg","srcSet":"/static/2c149c1517888ec9c87b28f712b36cdb/f836f/robust-authntcation.jpg 200w,\n/static/2c149c1517888ec9c87b28f712b36cdb/2244e/robust-authntcation.jpg 400w,\n/static/2c149c1517888ec9c87b28f712b36cdb/c3e3a/robust-authntcation.jpg 769w","sizes":"(max-width: 769px) 100vw, 769px"}}},"author":{"id":"Vishal Sharma","github":null,"avatar":null}}}},{"node":{"fields":{"slug":"/identity/10-black-friday-cyber-monday-tips-for-businesses/"},"html":"As we head into the Cyber Monday and Black Friday holiday shopping season, it is no secret that hackers are on the prowl during this time of year.
\n2023 has already witnessed several high-profile breaches at major retailers like Shein and Morinaga. It's imperative that you take every step possible to protect your company and your customers from falling victim to these attacks.
\nHere is a list of top security tips to keep your business safe on Black Friday and Cyber Monday.
\nRetailers everywhere are getting ready for the busiest time of the year. But with that busyness comes added security concerns, and there are several ways having a good quality Order Management System (OMS) in place can help retailers manage the chaos more profitably and efficiently.
\nThis includes fulfilling from the best location based on sell-through rate or markdown price, including location capacity for online orders in your sourcing logic, or using third-party logistics (3PL) or drop-ship vendors (DSV) to expand their range and availability.
\nBlack Friday is a busy time for retailers, and it's hard to keep up with the demands of your customers. But one thing that's essential and often overlooked is ensuring you have a comprehensive security solution to keep everyone safe.
\nOne of the most important steps a retailer can take is to partner with a comprehensive cloud hosting solution that includes hybrid-ready product portfolios, core uptime, iron-clad security solutions, and an extensive network that addresses industry-specific requirements and can be trusted in times of high traffic to deliver a quality experience for customers.
\nBlack Friday is the most exciting time of year for many people, but it can also bring stress for those who work in retail and delivery. While there are many reasons why certain products may not be on store shelves or deliveries may be delayed, cybersecurity in retail should not be overlooked as a factor.
\nAs the retail supply chain becomes increasingly digital and interconnected, a single cyberattack on one company along the chain can quickly impact the entire chain. To ensure the security of their sensitive data, businesses must maintain vigilance while following their established security best practices.
\nBusinesses must be able to protect sensitive data, maintain secure access points, and interact with other companies through the cloud. However, they must also be wary of how interwoven their supply chains are as they interact with other companies through the cloud.
\nFor email marketers, the weeks leading up to Black Friday can be just as chaotic. As online shopping continues to grow in popularity, email inboxes are packed with promotional offers from all types of businesses.
\nWith so much to do, how can you ensure you maximize your revenue opportunity? One way is to focus on deliverability is are your messages landing in the inbox. Once that's addressed, the other key is to target audiences based on each individual's interests.
\nThe e-commerce business tends to peak around this time of year, so companies must get ahead of the competition when building advanced personalization into their email strategies. The right email program will attract new customers and keep them coming back.
\nBlack Friday is an excellent opportunity for retailers to make lots of money before the end of the year. While we all know this event's importance, some retailers may have already been exploited by hackers holding off and the ransomware lying dormant until it can do maximum damage.
\nAs a retailer, your organization will likely experience a significant increase in traffic and activity. This can be a blessing as well as a curse, meaning more people are visiting your website or brick-and-mortar store. Still, it also means that you must be extra vigilant about security to keep customers from being exposed to malicious activity.
\nTo avoid this, retailers need to shift to a more pragmatic and strategic security approach to ensure the organization can recover quickly from a cybersecurity event and get back to business with zero data loss.
\n\nAs consumers go online in huge numbers to look for bargains, many retailers will be taking steps to ensure their sites can handle the increase in traffic and deliver a seamless experience. Retailers can stay up and running during the Black-Friday Cyber-Monday weekend by controlling their updates to key systems.
\nMake sure your site can handle an influx of visitors. You should test your site before Black Friday to see how it's performing under heavy load.
\nMake sure there's an immediate response for any hotfixes required for any issues that crop up. Once the weekend is over, and ideally, lots of sales have come through, release managers can get back to scheduling regular updates to improve the website and improve customer experience.
\nCybercriminals also use Black Friday as an opportunity to target companies and their employees with phishing emails. These emails appear to be from a legitimate retailer, but they are actually a way for malicious actors to infiltrate your business and steal your customer's data.
\nLinks included in emails from retailers can direct you to scam sites, which can lead to stealing your login credentials, your payment info, or even funds when you are trying to place an order through them. Rather than clicking on email links, you can shop directly from the retailer’s website.
\nIt's essential that you follow good data privacy practices as outlined in the EU's General Data Protection Regulation (GDPR) and Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).
\nThe holiday season is a time for relaxing, spending time with family and friends, and giving back. But it's also the perfect opportunity to hop on your favorite shopping site, grab some great deals, and get in some last-minute gift buying. Unfortunately, as you're browsing for those perfect presents for your loved ones, cybercriminals are doing the same thing: looking for new victims to steal from.
\nIn fact, studies show that many hackers will launch their attacks during the holiday season to take advantage of people's busy schedules and distractions with family gatherings. That's why it's time to start thinking about how to protect yourself against these attacks and what steps your company should take to keep employees and customers safe during the busy time of the year.
\nBlack Friday is a great time to get deals on the products you want and need, but it's also a prime time for cybercriminals to try to get their hands on your personal information.
\nTwo-factor authentication (2FA) or multi-factor authentication (MFA) is designed to help stop cybercriminals from accessing accounts even if they obtain your passwords. It's critical to ensure that any new device trying to log in or make account changes needs a second layer of security before access is given. Some standard methods of 2FA include a single-use code being sent via SMS, email, phone, or smartphone application.
\nWhen you take some time to craft a post-purchase journey tailored to your customer's needs, you not only control how they engage with your brand, you build trust and prove that you're invested in a relationship with them. And by keeping your best customers happy and coming back again and again, you'll see your customer lifetime value grow.
\n\n","frontmatter":{"date":"November 23, 2022","updated_date":null,"title":"10 Ways To Keep Your Business Safe On Black Friday and Cyber Monday","tags":["online shopping","online security","cx"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.834862385321101,"src":"/static/423f683b956f4f54a721ad0f32f9a33b/33aa5/cyber-monday.jpg","srcSet":"/static/423f683b956f4f54a721ad0f32f9a33b/f836f/cyber-monday.jpg 200w,\n/static/423f683b956f4f54a721ad0f32f9a33b/2244e/cyber-monday.jpg 400w,\n/static/423f683b956f4f54a721ad0f32f9a33b/33aa5/cyber-monday.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}},{"node":{"fields":{"slug":"/identity/passive-authentication-cx-future/"},"html":"As digital technologies have proliferated, so has the need to keep customers happy and secure. Companies have been innovating ways to satisfy their customers and stay ahead of their competitors by providing an experience their customers can't find elsewhere. Now, customers have become more thoughtful, and their expectations have increased exponentially.
\nToday's customer holds power. And as the customer continues to demand more, companies must meet that demand. The internet has changed everything, and customers expect immediate access to information and products. They want their shopping experience to be seamless, their delivery times to be lightning-fast, and their payment options to be convenient.
\nPassive authentication is one-way companies respond to this need for speed and convenience by making authentication seamless and automatic without sacrificing security.
\nCustomer experience is no trivial pursuit. It's an ocean of data and information you must contend with in your attempts to surface the \"right\" customer at the \"right\" time.
\nToday's sophisticated customers expect, even demand, a superior experience that begins as soon as they get on your website but extends through micro-moments throughout their entire lifecycle. To deliver this kind of experience, authentication, fraud protection, and personalization need to be seamless within their everyday digital activities.
\nPassive authentication is the newest wave of customer experience, and it's set to revolutionize the way you interact with each other online. It enables people to quickly and easily authenticate themselves online with public and private sector organizations. It is a convenient way to identify yourself with businesses or government entities without filling out forms or entering passwords and to prove who you are so that you can access services and benefits more quickly than ever before. It relies on observing the user's behavior to determine if they are who they claim to be without requiring any additional work from the user.
\nPassive authentication is frictionless; it lets users get on with their day without taking extra steps or making different decisions that might slow them down or cause frustration.
\n\nAuthentication is the process of confirming the identity of a person or device, such as a computer, mobile phone, or tablet. It's the most basic level of security, and it can be used for everything from logging into your bank account to unlocking your smartphone.
\nMost of us are familiar with active authentication, which asks you to do something, like follow a dot on your smartphone screen or read something aloud. It's an effective way to prove who you are, but it can be cumbersome and can take time and effort. Passive authentication is much simpler; all you have to do is look at a camera, and you are in.
\nIt is the next wave of customer experience and has a lot to offer. From biometric authentication to voice recognition and facial recognition, passive authentication can be as simple as looking at your phone.
\nMaking the shift from active to passive can be a delicate process. But when it's done right, the benefits are immense.
\nBiometrics is now around for a long time, but they have only recently begun to enter the mainstream. Customers are finding ways to make lives easier and more convenient, which is why passive authentication can help provide them with peace of mind during online transactions.
\nThe most common form of biometric authentication is fingerprint scanning, which many people on their smartphones use to unlock their devices or pay for things online. This new wave of customer experience is an opportunity for companies to improve their ROI by focusing on passive authentication.
\nIn the end, it can be seen that passive authentication has spread over the years, and its implementation continues to grow. As more organizations implement this protocol, it will become an even more significant part of the customer experience. So, pulling all the pieces together, we see that passive authentication offers a lot of potential to organizations when it comes to establishing their customer experience.
\n\n","frontmatter":{"date":"November 17, 2022","updated_date":null,"title":"The Customer Experience is About to Get Even Better With Passive Authentication","tags":["customer experience","passive authentication","online shopping"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":2.197802197802198,"src":"/static/3e8873dc6461c70d764eb4e87dc906f5/33aa5/passive-auth.jpg","srcSet":"/static/3e8873dc6461c70d764eb4e87dc906f5/f836f/passive-auth.jpg 200w,\n/static/3e8873dc6461c70d764eb4e87dc906f5/2244e/passive-auth.jpg 400w,\n/static/3e8873dc6461c70d764eb4e87dc906f5/33aa5/passive-auth.jpg 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.jpg"}}}}]}},"pageContext":{"tag":"online shopping"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}